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    Waleed Sp20-Bba-028 Marketing

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    Zain Munir
    Neuromarketing uses brain imaging techniques like fMRI, PET scans, and EEG to understand unconscious drivers of consumer decision-making and preferences that cannot be captured through traditional research methods. It reveals which parts of the brain are activated by different marketing stimuli. While it provides insights, there are also ethical concerns about exposing participants to strong magnetic fields or radioactive tracers. Neuromarketing can measure emotions, attention, sensory experiences, motivation, and memory formation to better understand the most important targets of marketing influence.

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    Waleed Sp20-Bba-028 Marketing

    Uploaded by

    Zain Munir
    17 views3 pages
    Neuromarketing uses brain imaging techniques like fMRI, PET scans, and EEG to understand unconscious drivers of consumer decision-making and preferences that cannot be captured through traditional research methods. It reveals which parts of the brain are activated by different marketing stimuli. While it provides insights, there are also ethical concerns about exposing participants to strong magnetic fields or radioactive tracers. Neuromarketing can measure emotions, attention, sensory experiences, motivation, and memory formation to better understand the most important targets of marketing influence.

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    Neuromarketing uses brain imaging techniques like fMRI, PET scans, and EEG to understand unconscious drivers of consumer decision-making and preferences that cannot be captured through traditional research methods. It reveals which parts of the brain are activated by different marketing stimuli. While it provides insights, there are also ethical concerns about exposing participants to strong magnetic fields or radioactive tracers. Neuromarketing can measure emotions, attention, sensory experiences, motivation, and memory formation to better understand the most important targets of marketing influence.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views3 pages

    Waleed Sp20-Bba-028 Marketing

    Uploaded by

    Zain Munir
    Neuromarketing uses brain imaging techniques like fMRI, PET scans, and EEG to understand unconscious drivers of consumer decision-making and preferences that cannot be captured through traditional research methods. It reveals which parts of the brain are activated by different marketing stimuli. While it provides insights, there are also ethical concerns about exposing participants to strong magnetic fields or radioactive tracers. Neuromarketing can measure emotions, attention, sensory experiences, motivation, and memory formation to better understand the most important targets of marketing influence.

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    of 3

    Submitted to : Dr Saqib Ali

    Submitted by : Waleed Ajmal


    Reg no : Sp20-bba-028
    Subject : Principal of Marketing.
    DEPARTMENT OF MANAGEMENT SCIENCES
    Date : 21,11,2020
    Question no 1
    What is role of Neuromarketing in marketing research?
    Ans : Role of Neuromarketing in marketing research.
    Neurmarketing as "the investigation of the cerebral instrument to comprehend the shopper's
    conduct to improve the showcasing methodologies" The order's author is Gerry Zaltman from
    Harvard College who directed a first FMRI concentrate as an advertising instrument way in 1999
    .Today neuromarketing lies at the convergence of conduct brain research, financial aspects and
    shopper neuroscience.
    Shopper neuroscience considers psychological and full of feeling sides of human conduct. It
    utilizes an assortment of cerebrum examine methods, (for example, FMRI, PET and EEG), eye
    following and physiological estimations (pulse, relaxing rate and galvanic skin response) to
    comprehend the oblivious drivers of decision and inclination .
    Since purchasers don't know about these drivers, they can't be identified by conventional
    procedures, for example, center gatherings, meetings and surveys all neuromarketing
    examines, members are presented to a type of upgrade in type of various promotions/plugs,
    actually pictures, messages and so forth and their reaction is noticed/estimated by at least one
    of the accompanying strategies.
    Utilitarian attractive reverberation (FMRI) is a circuitous proportion of oxygen rich blood flood
    to a functioning piece of the cerebrum. It utilizes attractive and radio waves to make mind
    pictures. Among its numerous clinical applications, FMRI can likewise be utilized to consider
    individuals' inclinations what's more, decisions. By seeing mind checks it is conceivable to see
    which parts of the cerebrum are dynamic while getting boosts or potentially settling on a
    choice. It is still extravagant and fixed, which implies that it very well may be utilized distinctly
    in a lab setting and a specialist is expected to decipher results.
    This strategy likewise raises some moral issues. To start with, if an ailment (for example tumor)
    is found during a promoting study, should the subject be educated about it? Second, who
    claims the cerebrum checks? Likewise, solid attractive field can have negative wellbeing impacts
    and subjects should be educated about them. Positron discharge tomography (PET) scanner is
    where specialists infuse radioactive ligands into the circulation system of a subject and record
    how they aggregate in the cerebrum. This technique can be utilized to see how substances that
    influence human conduct (for example dopamine, glucose and serotonin) are dispersed in the
    cerebrum .
    There are conceivable negative impacts of radioactive material on subjects' wellbeing. The
    strategies utilized in neuromarketing can recognize the focal point of our consideration and
    measure tangible experience. They can test our memory and cycle of learning. Maybe most
    critically, they can take advantage of our feelings and inspiration which ostensibly are the most
    significant promoting objective. In the remainder of this part I give a diagram of how the
    accompanying measures in the neural framework are estimated: feelings, inspiration,
    consideration, faculties and memory. Feelings are instinctual reactions that can be available
    previously or without mindfulness. They shape our conduct and the manner in which we see
    the world. Yet, how might we measure feelings?
    We can recognize excitement, the quality of a feeling (low to high), and valence, the heading of
    a feeling (good versus negative).
    We can make a feeling lattice that will rate these elements of feelings or we can follow the
    subjects' breath and heartbeat (excitement record), changes in initiation in basial ganglia (a
    piece of the mind arranged at the base of forebrain) and all the more explicitly core accumbens
    (reward focus and community for negative feelings, a piece of the basial ganglia) the insula
    (place for both good and negative feelings put in cerebral cortex) and orbital frontal cortex
    (related with individuals' satisfaction in food, music, faces, scents). Member's inspiration (the
    reasons why individuals make moves, have wants and needs), comprises of two frameworks:
    needing and loving.

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