CV - 2022-09-06T162954.505

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CGPA: 3.86/4
EDUCATION
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Indian School Of Business | PGP | GMAT 730 (96th Percentile) | Intended Majors: Finance & Marketing June 2021 – May 2022
• 2nd Runners Up (3rd/3700+) in IIM-B’s Trojan Horse Consulting Case Competition; Created a global branding strategy for Formula 1
o Recommended promoting green-tech, driving gender inclusion via e-sports & partnerships and reducing cost barrier to entry
• Campus Finalists (Top 100/1000 at ISB) in Amazon ACE; Created a market entry plan for Amazon’s Agri-Tech business in India
o Identified a target segment and advised on hosting tradeshows and offering cashless credit to drive awareness & adoption
Indian Institute Of Technology, Gandhinagar | B.Tech (Hons.) Mechanical Engineering | CGPA 8.22/10 July 2013 – April 2018
• Awarded the Dean’s List (Top 20/120) for demonstrating academic excellence
• Whitepanda.io | Cross-Functional Leadership Role | B2B Content Services Early Stage Start-Up
o Created a product backlog by directly getting involved in operations and client-publisher interactions to enhance the MVP
o Earned INR 4L (26% of previous year’s revenue) by managing delivery of 150+ articles in 7 days to a client in healthcare industry
WORK EXPERIENCE (3 years) Analytics
TESTBOOK.COM | Ed-Tech Start-Up | Lead Analyst | Navi Mumbai June 2018 – May 2021
A Matrix Partners backed growth stage start-up ($50Mn+ Valuation) in the govt. examination space with 1 million+ active paid users
Key Achievements
• Awarded fast-track promotion from analyst to lead analyst in 1.5 years (vs avg. 3+ years) to lead the Analytics department at the firm
• Secured highest performance rating consecutively (5/5) and received ESOPS & 70% increment hike on in-hand salary for FY 2020-21
• Handpicked by the CEO to join the Extended Core Team (Top 25 in 800), one of the youngest members of the team at 24 years
• Repeatedly credited with building a strong culture in the Analytics department, one of the most effective among all Tech Product teams
• Won the Star Performer Award (1 in 30) in the Product Department for outstanding performance in Q1 FY 2019-20
Analytics & Process Improvements
• Spearheaded the development of Data Lake by automating loading of data onto BigQuery using Apache Airflow and Python Scripts
o Optimized 50+ queries’ runtime (<20 secs. From 2 hrs.) using Big Data Services to quickly process heavy data based KPIs
• Unlocked 30+ manhours/day by leveraging Google Apps Script to improve efficiencies across various departments of the company
o Facilitated editing & uploading of 100+ tests & quizzes simultaneously by the content team which earlier had to be done manually
o Streamlined daily scheduling and production of 30+ courses by delivering semi-automated workflow solution to the content team
• Realized INR 5L+ (1.25% of monthly revenue) by leading self-initiated data projects to identify business optimization opportunities
o Improved conversion rates of CRM lead segments by generating deeper insights on user product journey for better lead classification
• Led the migration of 150+ events from Universal Analytics to Google Analytics 4, enabling user-tracking across both web & app
• Delivered POC for a user retention project by using Gensim & NLTK to populate similar resolved doubts vs the doubt posted by the user
• Assisted in increasing the post-signup engagement by 20% by identifying the dominant version of the new onboarding process
o Performed A/B testing using Google Optimize and Firebase Analytics to assess the performance of process versions on web & app
Product Management
• Streamlined supply (3L+ vs 2L questions/month) by launching a Freelancer Management System and scaling it to 600+ users in 1.5 years
o Repeatedly interacted with the content team to identify pain points and prioritize features for the monthly sprint cycles
o Minimized feature rollout TAT by leveraging an online no-code platform to build the system with the assistance of two analysts
o Designed and developed functionalities of user onboarding, content management, payment tracking, redressal mechanism, etc.
o Prevented double efforts by transferring data through APIs via Google Cloud Function between FMS and content management system
• Shrunk time to entry (2 weeks vs 3 months avg.) in new exams by launching a content management tool to load third-party content
o Facilitated inbound demand production by launching a lead generation page and hosting it on the main website and app
o Enabled system-wide tracking of video consumption hours by managing the development of a cron-jobs and BigQuery based solution
o Managed the design & development of functionalities which enabled the vendors to load & manage content and track performance
Firm level Initiatives
• Increased production capacity by 30% (16k tests) by creating data-models to source candidates from the 15Mn+ user database
o Developed Python & Pyspark based models on Google Dataproc to identify subject experts with lower likelihood of clearing the exam
• Realized INR 4L+ (5% of CRM Revenue) monthly by developing a lead ingestion system to ingest 6000+ leads daily into the CRM tool
o Crafted a robust solution using Google Apps Script which safely uploaded the unique leads posted on the sheet to MongoDB via APIs
• Eliminated 30-day KPIs reporting cycle by leading the development of 5000+ real-time SQL/MongoDB based queries on a BI platform
• Uplifted user-score by 15% (62 vs 54 avg.) by piloting a 1-to-1 coaching initiative, making the project viable for a national launch
Stakeholder Management & Leadership Activities
• Assisted in closing $ 8 million Series-B fundraise by leading the data and business understanding delivery to investors and auditors
• Delivered before time 95%+ (vs 70% earlier) of analytics requests (80-100/month) by building a workflow solution to streamline requests
• Informed business strategy on INR 20L+ budget inefficiency by developing insights using Average Revenue Per User Model
o Enabled CMO to reallocate 100% of CPI budget from Testbook Current Affairs App to higher ROI Testbook Exam Prep. App
• Upgraded capability by hiring & leading 7 analysts comprising experienced individuals and graduates from the premier institutes of India
o Delivered three Star Performer analysts by heading employee development in business understanding and tech-tools usage
• Established quality control on live video content by enabling shift to performance & feedback based compensation system for educators
o Mentored the team in writing code to deliver real-time educator report using production hours, user ratings and engagement metrics
EXTRA CURRICULARS
• Developed IITGN’s first fully functional 10-seater electric car for in-campus commute with a single charge range of 50 kms
• State level badminton player and became a Semi-Finalist at U-13 Bhopal District Championship in career’s first ever competition
• Represented IITGN at National Inter IIT Championship (Top 1% from IITs) as Institute’s Badminton Captain (2 years) & Secretary (1 year)
• Captained a 30-member team to runner’s up (2nd/10) position in the 6-month long Intra Organization Cultural Competition at Testbook

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