SUMMER INTERNSHIP TRAINING PROJECT REPORT

ON
“UNDERSTANDING DIGITAL MARKETING
AND PROMOTIONAL ACTIVITIES AT
COLLEGE TIPS.”

SUBMITTED TO
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
(Government of NCT of Delhi)
Shakarpur-92

(Affiliated To Guru Gobind Singh Indraprastha University, Delhi)

IN FULFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
(FIFTH SEMESTER 2020-2023)

SUBMITTED BY: UNDER THE PROVISION OF:

NISHANT RANA Mr. GTVLN CHARYULU

BBA 5th SEM LECTURER
02811401720 BPIBS, BBA -Department

1
 CERTIFICATE OF THE PROJECT
GUIDE

This is to certify that the dissertation entitled “ UNDERSTANDING DIGITAL

MARKETING AND PROMOTIONAL ACTIVITIES AT COLLEGE TIPS’’ is the bona
fide research work carried out by MR. NISHANT student of BBA, at BHAI
PARMANAND INSTITUTE OF BUSINESS STUDIES, Department of Business
Administration during the year 2022-2023, in partial fulfillment of the
requirements for the award of the Degree of Bachelor in Business
Administration and that the dissertation has not formed the basis for the
award previously of any degree or diploma to the best of my knowledge and
belief.

Mr. GTVLN Charyulu

Lecturer BPIBS

2
 DECLARATION BY THE CANDIDATE

I hereby declare that this project work entitled “DIGITAL MARKETING AND
PROMOTIONAL ACTIVITIES AT COLLEGE TIPS” is a record of an original work
done by me under the guidance of Mr. GTVLN Charyulu and this project is
submitted in the partial fulfillment of the requirements for the award of degree
of Bachelor of Business Administration. The results embodied in this thesis
have not been submitted to any other university or institute for award of any
degree or diploma.

NISHANT
BBA- 5TH SEM
02811401720

3
4
 ACKNOWLEDGEMENT

A Macro Project is a golden opportunity for learning and self – development. I

realize that I may not have come this far without the guidance, help and
support of people who have acted as torch bearers in this journey.

I am highly indebted to Mr. GTVLN CHARYULU, LECTURER, BBA department,

BPIBS for guiding me throughout this project despite being in a very busy
schedule.

Lastly, but most importantly, I wish to thank my respondents heartily for

contributing their precious time for the study to be conducted successfully.

NISHANT
BBA – 5TH SEM
02811401720

5
 CONTENTS

SERIAL. NO TOPICS PAGE NO.

1. Chapter - 1

1. INTRODUCTION 6 - 21
2. OBJECTIVES OF STUDY 22
3. LITERATURE REVIEW 23 - 24
4. RESEARCH METHODOLOGY 25 - 27
5. LIMITATIONS 28

2. Chapter – 2

1. PROFILE OF THE ORGANIZATION 29 – 34

3. Chapter – 3

1. DATA ANALYSIS & 35 – 47

INTERPRETATION

4.
Chapter – 4
48 – 50
1. CONCLUSIONS AND
RECOMMENDATIONS

5. BIBLIOGRAPHY 51

6
 CHAPTER-1:

INTRODUCTION

7
Digital marketing

Digital marketing is the practice of leveraging web-based

channels to spread a message about a company’s brand,
products, or services to its potential customers. The methods
and techniques used for digital marketing include email, social
media, display advertising, search engine optimization, Google
AdWords and more. The objective of marketing is to reach
potential customers through the channels where they spend
their time reading, searching, shopping, and socializing online.

Widespread adoption of the internet for business and personal

use has generated new channels for advertising and marketing
engagement, including those mentioned above. There are also
many benefits and challenges inherent to digital marketing,
which uses primarily digital mediums to attract, engage, and
convert virtual visitors to customers.

Digital marketing differs from traditional marketing, which has

historically included mediums like print, billboard, television
and radio advertisements.

8
Benefits Of Digital marketing

 Global reach - a website allows you to find new markets and trade
globally for only a small investment.

 Lower cost - a properly planned and well targeted digital marketing

campaign can reach the right customers at a much lower cost than
traditional marketing methods.

 Trackable, measurable results - measuring your online marketing with

web analytics and other online metric tools makes it easier to establish
how effective your campaign has been. You can obtain detailed
information about how customers use your website or respond to your
advertising.

 Personalisation - if your customer database is linked to your website,

then whenever someone visits the site, you can greet them with targeted
offers. The more they buy from you, the more you can refine your
customer profile and market effectively to them.

 Openness - by getting involved with social media and managing it

carefully, you can build customer loyalty and create a reputation for
being easy to engage with.

 Social currency - digital marketing lets you create engaging campaigns

using content marketing tactics. This content (images, videos,
9
 articles) can gain social currency - being passed from user to user and
becoming viral.
 Improved conversion rates - if you have a website, then your customers
are only ever a few clicks away from making a purchase. Unlike other
media which require people to get up and make a phone call, or go to a
shop, digital marketing can be seamless and immediate.

10
Digital marketing Tools

There are a number of tools that can be used to build and maintain a robust
digital marketing program:

 Email Marketing
 Social Media Marketing
 Search Engine Optimization (SEO)

 Display Advertising

 Search Engine Marketing (SEM)

 Virtual Events & Webinars

 A/B Testing & Website

 Optimization Content Marketing

 Video Marketing

 Analytics Marketing

 Automation

 Customer Relationship

Management(CRM)

 Content Management System (CMS)

 Pay-per-click (PPC) Advertising

 LinkedIn Ads
 Affiliate Marketing

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Digital marketing process

Following is a 5 Step Digital marketing Process, that can be used for

marketing anything on Digital Media.

 Step 1: Research

 Step 2: Create

 Step 3: Promote

 Step 4: Analyze

 Step 5: Optimise

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1- Research: At this stage, you Research about business, target
customers, product/service, competition.

2- Create: At this stage, you create your digital marketing goals,

digital marketing strategy, digital marketing plan & primary digital
identities (website/blog/ app).

3- Promote: At this stage, you start promoting your primary digital

identities through various digital marketing channels like search
engines, display networks, e- commerce portals, social media,
emails, messaging & affiliate programs.

4- Analyze: At this stage, you look the various analytics including the most
important analytics i.e. Website / Blog / App analytics & compare them
with your goals. You also understand where changes must be made in
order to bridge the gap between goals & actual.

5- Optimize: At this stage, based on analysis & observations, you start

making changes (fine-tuning). The changes could be in your primary
digital identities or digital marketing channels. Changes are also referred
to as content & design of your identities & promotional communication.

13
Digital marketing strategies

A Digital marketing strategy is a plan of action for achieving your

Digital marketing goals.

 Search engine optimization (SEO) – SEO is the process of

improving your website so that it ranks highly in search engine
results for keywords and phrases related to your business.
When it comes to digital marketing strategies, look at SEO as a
requirement. It intercepts every member of your target
audience — no matter where they are in your buying funnel.
The reason is that almost every user begins their search for a
new product or service with a search engine.

 Content writing marketing – The creation and publication of

useful content designed to attract, educate, and maintain your
target audience. Content marketing services form the backbone
of Digital marketing as it can lend itself superbly to other
branches and help in transforming passive website or social
media page visitors to active customers.

 Pay-per-click (PPC) advertising – PPC is a marketing strategy

that involves online ads. Advertisers pay each time a user clicks
on one of their ads. PPC is one of the most cost-effective paid
advertising methods.

14
 For many businesses just getting started with digital marketing or
looking for a quick boost, PPC is a useful digital marketing strategy. It
propels the website to the top of search results, which can help if the
company’s organic search result ranking is several pages back.

 Social media marketing – The practice of promoting a product or

service on social media platforms. Everybody is on various social
media these days and this can only mean one thing for new
businesses – promoting their brand on appropriate channels to gain a
vast fan following is a no-brainer. Paid/sponsored ads on social
media are a viable option as they reach the demographic you intend
to target and run for the duration you have set. Moreover, such paid
ad campaigns are measurable and can also help to understand a
customer group better. Paid ads aside, setting up a brand page can
help to interact directly with customers and hear what they have to
say about the products.

 Email marketing – A marketing approach that uses email as a way of

marketing to and nurturing potential and existing clients. For
businesses that want to generate more leads, as well as more
revenue, email marketing is a go-to digital marketing strategy.
Additional steps, such as audience segmentation, email design, and
personalization can also maximize the results of email marketing.

15
Promotional Activities

Promotional Activities refer to the entire set of activities, which

communicate the product, brand or service to the user. The idea is to
make people aware, attract and induce to buy the product, in
preference over others.

The Need for Promotional Activities:

 Promotion is the final element in the marketing mix. The

manufacturer has to take effective steps in meeting the
consumer in the market after taking the decision relating to the
nature of products, its price and its distribution. The present
age is of consumer- oriented markets and therefore, it is the
responsibility of manufacturer to know what is required by the
buyers.

 Secondly, there is stiff competition among the manufacturers.

Therefore, promotional activities are necessitated. When a
producer increases his promotional activities, others also follow
the same and this leads to promotion war.

 Thirdly, large scale production can be achieved only with

methods of large scale selling, which is possible only through
the promotional activities.

 Fourthly, when there is an imperfect market condition, product

cannot easily be sold on the basis of product-differentiation. In
such a situation, only the promotion activities draw the
16
attention of consumers.

The customers are attracted to buy the products on the basis of promotional
activities.

1. Personal Selling:

Personal selling is a direct or personal method of selling the products. In

other words, personal selling is direct selling. Face-to-face interaction with
one or more prospective purchasers for the purpose of making
presentations, answering questions and procuring orders.

2. Direct Marketing:

Direct marketing involves direct communication with selected target

customers on a one-to-one basis to obtain an immediate response and
cultivate lasting customer relationships. For example, using mail, fax,
telephone, e-mail and the internet.

3. Advertising:

Any paid form of non-personal presentation and promotion of ideas, goods

or services by an identified sponsor. For examples, it includes newspapers,
magazines, outdoor posters, banners, direct mail, radio, TV and internet
etc.

4. Sales Promotions:

A variety of short-term incentives to encourage trial or purchase of a

product or service. For examples, samples, exhibitions, demonstrations,
coupons, etc.

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 5. Publicity:

Publicity includes non-personal promotion of demand for products by

obtaining publicity through news in media, TV, Radio magazines, etc.

6. Public Relation:

Public relations include building good relations with the public by obtaining
favorable publicity, building a good corporate image or avoiding
unfavorable publicity products on the basis of promotional activities.

Objectives of Promotional Activities:

Following are the objectives of promotional activities.

 Demand Objectives:

The idea of promotion is to influence, stimulate, maintain and create

demand for a product. Promotion is responsible for demand
creation. To create demand for products, a number of promotional
activities must be taken. These activities can be employed to
maintain the demand and to capture demand from competitors.
They are alternative instruments for meeting competition and for the
creation and maintenance of consumer demand.

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  Communication Objectives:

It aims at creating awareness. It provides information to consumers

and retailers about product features, where the products can be
obtained and what the products are capable of doing or achieving
brand preferences.

 Specific Objectives:

It gives specific information about a product, and influences the

consumer’s decision of purchasing.

Promotional strategies

 Social Media Promotion

Social media websites such as Facebook and Google+ offer
companies a way to promote products and services in a more relaxed
environment. This is direct marketing at its best. Social networks
connect with a world of potential customers that can view the
company from a different perspective.

 Product Giveaways and Samples

Product giveaways and allowing potential customers to sample a
product are methods used often by companies to introduce new
food and household products. Many of these companies sponsor in-
store promotions, giving away product samples to entice the buying
public into trying new products.
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Top marketing strategies for pharmaceutical companies:

Strategic pharmaceutical marketing

Pharmaceutical organizations regardless of where it sits within the
supply chain or whether it focuses on a B2B or B2C audience will
need to adapt a particular marketing strategy to effectively sell its
products and services.
 Local doctor visits: Sales reps conducting pharmacy or hospital
visits have traditionally focused on free samples.
 Communicating with healthcare providers: A different toolkit
is needed when it comes to senior-level discussions with
payers, key opinion leaders, budget holders or formulary
decision makers.
 Use chat bots: Chat bots are scripts that are automated to
converse with the client directly and mimics human responses.
It can handle FAQs, surveys, etc. It would prove useful for
pharmaceutical companies as it would help them in simplifying
time- consuming processes and provide instant personalized
services.

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Product development strategy

A product/market development strategy concerns developing new

products or modifying existing products and offering those products
to current or new markets. These strategies typically surface when
there is little opportunity for growth in an organization’s existing
market.

Target marketing strategy

Every marketing strategy will involve an element of targeting.

Targeting enables organizations to narrow their focus and aim
marketing campaigns and messages at a specific segment of the
market, thus becoming more relevant to the audience and increasing
the chances of conversion into a customer or client. Essentially
focusing on customers that an organisation can serve best.

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Role of Content writer in Digital marketing and
Promotional activities

 Researching industry-related topics (combining online sources,

interviews and studies).

 Writing clear marketing copy to promote our products/services.

 Preparing well-structured drafts using Content Management

Systems.

 Generating ideas for new content types.

 Submit work to editors for input and approval.

 Identify customers’ needs and gaps in our content and recommend

new topics.

 Conduct simple keyword research and use SEO guidelines to

increase web traffic.

 Coordinate with marketing and design teams to illustrate articles.

 Update website content as needed.

 Keeping the online presence of an company through

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 OBJECTIVES OF STUDY

The objectives of my study are as follows:

 To understand digital connection of the company.

 To understand the digital marketing strategy and steps involved.

 To understand how to keep the customer engaged in your brand.

 To know promotional strategies are used by College Tips and its

competitors to sell their services in the market.

 To understand the role played by content writer in digital

marketing.

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Scope of Digital marketing in INDIA
The scope of social media in India is immense and increasing

rapidly. It is the 10th biggest economy and also has the 2nd

largest population in the world. A survey in 2019, which includes

the top businesses, admitted that 15-20% of their marketing

budget is allocated for social media advertising. From that, it is

understood the importance of social media in brand advertising.

There will not be any person who doesn’t know what social

media is. Isn’t it? But many individuals may not know how it is

important in digital marketing and how social media marketing

can enhance career growth.

India is encountering development in the number of mobile

users; regardless it contains just 16 percent of the nation’s

aggregate populace with access to the web. In addition, it is

assessed that India’s web clients will end up noticeably the

world’s biggest web base, after China and the US.

As smartphones and internet develop in the nation, more

organizations will concentrate on giving a consistent shopper

involvement with promo offers, mobile updates, events and

24
contents based on the conduct and interests. Moreover, with the

ascent of WhatsApp and Facebook for organizations, brands will

concentrate on additionally improving their advertising efforts to

speak with clients specifically where they are destined to be

discovered i.e. on their smartphones.

The normal Indian spends over 28 hours of the week online,

which is a cause of immediate access to a world of data and

media readily available. For utilizing the web for different

purposes in life, Indians will keep on relying more on Digital

mediums to search for items and associate with brands on the

web.

Digital Marketing uses Apps, Smartphones, Email, Computers,

and Social Networks to associate and market a message to their

potential or existing clients.

The scope of digital media marketing in India will keep on

benefitting from the innovative, financial and social changes in

the nation and Indian organizations should have a strong

marketing methodology set up to receive maximum benefits.

25
 LITERATURE REVIEW

Digital marketing/Social media marketing is the use of technologies to

help marketing activities in order to improve customer knowledge by
matching their needs (Chaffey, 2017).

“The marketing strategy lays out targets market and the value proposition
that will be offered based on an analysis of the best market opportunities”
(Philip kotler & Kelvin Keller, Marketing Management).

Digital marketing concept originated from the Internet and search engines
ranking of websites. The first search engine was started in 1991 with a
network protocol called Gopher for query and search. After the launch of
Yahoo in 1994 companies started to maximize their ranking on the website
(Smyth 2017).

When the Internet bubble burst in 2001, market was dominated by Google
and Yahoo for search optimization. Internet search traffic grew in 2006;
the rise of search engine optimization grew for major companies like
Google.

26
In the developed world, companies have realized the importance of Digital
marketing. In order for businesses to be successful they will have to merge
online with traditional methods for meeting the needs of customers more
precisely (Parsons, Zeisser, Waitman 1996).

Stegemann and Sutton-Brady (2012) analysed that digital marketing

issues digital advertising, campaigning, public relations that have a
sophisticated psychological impression in the minds of the customers.
Various organizational authorities find fruitful to take hold of online
activities related to marketing to reach maximum number of potential
customers.

Digital marketing is creating irresistible experiences that connect with

people and create the desire to share with others. Saul Colt – Head of
Magic, Fresh Books.

Digital marketing consists of measures and activities to promote products

and services and build relationships with customers over the Internet
Burrett (2008).

According to Philip Kotler, “Promotion includes all the activities the

company undertakes to communicate and promote its products to the
target market.”

27
 RESEARCH METHODOLOGY

A research process consists of stages or steps that guide the project

from its conception through the final analysis recommendations and
ultimate actions. The research process provides a systematic,
planned approach to the research project and ensures that all
aspects of the research project are consistent with each other.

RESEARCH DESIGN

A research design is the set of methods and procedures used in collecting

and analyzing measures of the variables specified in the research problem.
The design of a study defines the study type (descriptive, correlation, semi-
experimental, experimental, review, meta-analytic) and sub-type (e.g.,
descriptive-longitudinal case study), research problem, hypotheses,
independent and dependent variables, experimental design, and, if
applicable, data collection methods and a statistical analysis plan. Research
design is the framework that has been created to find answers to research
questions.

Primary data:
 tabular format filling

 In depth Questionnaire/form

 Interaction submitted to internet

28
Secondary data:

 Internet and other sources

Selection of Measurement Techniques:

 Quantitative Analysis, bar graphs and pie charts

Primary Consideration in sampling:

 Sample size: 25

Method of Analysis:

 Quantitative

29
 Data collection

Primary Data:

Primary data is collected through survey method by distributing

questionnaires to the customers. The questionnaire was carefully designed
by taking into account the parameter of my study.

Secondary Data:

Secondary data was collected from the books, magazines, websites, trade
journals, going through the record of the organization. It is the data which
has been collected by individual or someone else for the purpose of other
than those of our particular research study, or in other words we can say
that secondary data is the data used previously for the analysis and the
results are undertaken for the next process.

30
 LIMITATIONS
 The study was for short span of 8 weeks and due to lack of time
other areas could not be well focused.

 The study is mainly carried out on the basis of secondary data

provided in the website of the company.

 The study is based on the historical data provided in website of

the company’s website therefore it may not be a future
indicator.

 This study is quite time consuming, as it requires time & efforts

to reach the final conclusion.

 Less interaction between the employees.

 Sometimes, data source may not be reliable.

31
 CHAPTER – 2:

PROFILE OF THE ORGANIZATION

32
 COLLEGE TIPS

About Organisation:-

HISTORY:

COLLEGE TIPS, an organization established in 2021 by a group of college

graduates. College tips is India’s fastest growing start up whose aim to make
student’s life easy and happening. College tips community comprises of
members from a wide talent pool from all across the country.

AIM:

The aim is to provide essential information and training to interns or

employees about social media marketing/ digital marketing. is to sell products
and services to different companies, influencers, social media personalities and
creation of content for self and others.

33
VISION & MISSION

“Our Vision is to be a leading company by providing total satisfaction to our

customers.”

“Our mission is to provide essential information and training to interns or

employees about social media marketing/ digital marketing. The aim is to
sell products and services.”

 Our entire efforts are towards providing total customer

satisfaction through excellence in technology and services.

“ To Provide growth to the client’s work through our content creation,

marketing, promotional strategies etc. on every social media platforms”

“Providing internship and training programmes in the field of marketing for

college students to help them understand and grow for future. Also provide
part time and full time job opportunities.”

34
 .SWOT Analysis

Strength:

 Less competition on small scale in this field.

 They provide a wide range of services at reasonable prices.
 Good relation with customers.

Weakness:

 Lack of budget.
 Less interesting brand name.
 The actual customers are out of reach.

Opportunity:

 The Power of Internet.

 Increasing interest of youths towards being freelancer and their
own startups.

Threats:

 Other online startups.

 Fraudulent customers or employees

35
COMPANY’S VALUES

 Creativity leads to innovation which lays the foundation for

success.

 Innovative and updated technology to produce the best

quality services.

 Respect the employees and their contribution at workplace.

 Committed to the highest standards of ethics and integrity.

 Trust in the relationship with clients.

36
 SERVICES PROVIDED BY COLLEGE
TIPS

Blogging: Websites and blogs are most powerful tools for social
network marketing when matched with other networking tools. Blog
is an amazing tool which provides many other facilities in addition to
just marketing your business. It also helps you to communicate with
other clients in case if you have any problems.

Email sending: Electronic mail sending is the best way to marketing.

Collect list of email addresses through portfolio websites and email
about your business to all internet users. Email should be attractive in
such a way that recipient will be impressed to get back to you.

37
Handling social networking websites: Social networking websites
like Twitter, face book etc are handled by experienced employees to
promote sales and company overall growth including making more
online presence.

Video promotion: Using several video distribution websites for

marketing. These websites uploads company’s service to the whole
world. All that need to do is film a video about marketing and sends it
to video uploading sites like You Tube. It seems it is the easiest way of
marketing than any other modes since nowadays people are more
interested in view videos rather than word form of advertisement.

38
ADVERTISEMENT MARKETING: Advertisements strategically
placed within informative posts are an effective way to spread the
word about your business. Social media spreads awareness about
your business while giving you the chance to constantly remind them
about the products and services that you offer.

39
 CHAPTER-3

DATA ANALYSIS
&
INTERPRETATION

40
 DATA ANALYSIS

Q1: Were you aware of C O L L E G E T I P S ?

Answer choices No. of Percentage %

respondents
Yes 15 60
No 10 40
Total 25 100

Aware about organisation

16

14

12

10

0
YES NO

Interpretation:
Most of the people are aware of COLLEGE TIPS in the total population 15
(%) people and rest 10 (%) people of the total population are not aware
about the services of College tips properly.
41
Q2: Which is the most used social media platform?

Answer choices No. of Percentage

respondents %
Facebook 8 32

Instagram 7 28
Pinterest 6 24

Quora 4 16

Total 25 100

9
8 Most used social media platform
7
6
5
4
3
2
Facebook Instagram Pinterest Quora

Interpretation:

8 (32%) of the respondents use Facebook, 7 (28%) of the respondents use

Instagram, 6 (24%) of the respondents use Pinterest and the rest 4 (16%) of the
respondents use Quora.

42
Q3: Have you availed any service from COLLEGE TIPS?

Answer choices No. of Percentage %

respondents
Yes 05 20
No 20 80
Total 25 100

Availed any service

25

20

15

10

0
YES NO

Interpretation:

From 25 people 05 (20%) people availed services from COLLEGE TIPS,

whereas 20 (80%) people didn’t buy any service from COLLEGE TIPS.

43
Q4: Which is the best networking site to communicate its products/services to
its target customers?

Answer No. of Percentage

choices respondent %
s
Facebook 7 28

Instagram 6 24
Pinterest 4 16
Quora 5 20
Twitter 3 12
Total 25 100

Best networking site for promotion

8
7
6
5
4
3
2
1
0
Facebook Instagram Pinterest Quora Tumblr

Interpretation:
7 (28%) of the respondents says Facebook, 6 (24%) of the respondents says
Instagram, 4 (16%) of the respondents says Pinterest, 5(20%) of the
respondents says Quora and the rest 5(12%) of the respondents find twitter as
a good medium to communicate its product/service to its target customers.
44
Q5: which kind of brand advertisement attracts you the most?

Answer No. of Percentage

choices respondents %
Interactive fan 9 36
pages

Flash ads 6 24
Games or 5 20
quizzes
Video ads 5 20

Total 25 100

Kind of Ads attracts most

10
9
8
7
6
5
4
3
2
1
0
fanpages flashads games or quizzes ads video ads

Interpretation:

9 (36%) of the customers like interactive fan pages, 6 (24%) of the customers
like flash ads, 5 (20%) of the customers like games or quizzes ads and the rest
of the 5 (20%) of the customers like video ads for brand advertisement.
45
Q6: What do you expect from the services?

Answer choices No. of Percentage%

respondents
Reliability/Accuracy 20 80
Cheap prices 05 20
Total 25 100

Expectancy from services

25

20

15

10

0
Reliability/Accuracy Cheap prices

Interpretation:

20 (80%) of the respondents expect the reliable or accurate content from the
services and rest 5 (20%) respondents expects the cheap prices.

46
Q7: How did you find pricing strategy of COLLEGE TIPS?

Answer choices No. of Percentage

respondents %
Expensive 6 24

Economic 11 44
Moderate 8 32

Total 25 100

Pricing strategy
12

10

0
Expensive Economic Moderate

Interpretation:
6 (24%) of the respondents find services expensive, 11 (44%) of the
respondents find services economic and rest 8 (32%) of the respondents find
services of moderate of COLLEGE TIPS.

47
Q8: Were you influenced by the advertisement of COLLEGE TIPS?

Answer No. of Percentage

choices respondents %
Yes 12 48

No 6 24
Maybe 9 36

Total 25 100

Influenced by advertisements
14

12

10

0
yes no maybe

Interpretation:

12 (48%) of the people were influenced, 6 (24%) of the people were not
influenced and rest of the 9 (36%) people were not sure whether they were
influenced or not by the advertisements of COLLEGE TIPS.

48
Q9: Are you satisfied with the services provided by COLLEGE TIPS?

Answer choices No. of Percentage %

respondents
Fully satisfied 06 24

Satisfied 14 56

Dissatisfied 05 20

Total 25 100

Satisfied with services

16

14

12

10

0
Fully satified Satisfied Dissatisfied

Interpretation:
From 25 people, 6 (24%) people are fully satisfied, 14 (56%) people are only
satisfied and rests of the 5 (20%) people are dissatisfied with the services of
COLLEGE TIPS.

49
Q10: How is the attitude of employees of COLLEGE TIPS towards its
customers?

Answer choices No. of respondents Percentage %

Kind / helpful 8 32

Don’t know 15 60

Rude 2 8

Total 25 100

Behaviour of employees
16

14

12

10

0
kind/helpful don't know rude

Interpretation:

8 (32%) people found kind/ helpful behavior, 15 (60%) people don’t know
about the behavior and rest 2 (8%) persons found rude behavior of employees
towards their customers.

50
FINDINGS

 Most of the people were aware of COLLEGE TIPS, in the

total population 60% people knew about the
organisation whereas 40% did not know about the
COLLEGE TIPS services properly.

 From the data collected, 20% people availed the services

of COLLEGE TIPS and rest 80% people didn’t avail any
service from COLLEGE TIPS.

 As per data collected most of the people 80% expect

reliability from their product/services, and the rest 20%
expect cheap prices from the services they avail.

 Most of the people 32% found services of COLLEGE TIPS

to be moderate, whereas 44% says it is economic and
the rest 24% found COLLEGE TIPS services to be
expensive.

51
 48% of the people were influenced by advertisement of
COLLEGE TIPS, 24% were not influenced by the
advertisement and 36% were not sure if the
advertisement of COLLEGE TIPS influenced them or not.

 Most of the people found employees 32% of COLLEGE

TIPS to be kind / helpful, 60% people don’t know and
only 8% find employees to be disrespectful / rude.

 From the data collected, 6 (24%) of the people were

fully satisfied, 14 (56%) people were satisfied and rest 5
(20%) of the people were dissatisfied with the services
of COLLEGE TIPS.

52
 CHAPTER - 4

CONCLUSIONS

AND

RECOMMEDATIONS

53
 CONCLUSION

 The majority of customers are satisfied. But COLLEGE

TIPS should target on the rest of the customers who are
not satisfied.

 The customers are aware about the products and

services but COLLEGE TIPS should try to create more
awareness among people.

 COLLEGE TIPS should lay more stress on advertisements,

both in print as well as in other media for this purpose.

 Number of formalities should reduce, as customer feels

irritated with lots of formalities and it will save the time
of customer and the organisation.

54
 RECOMMENDATIONS

The following are the recommendations with respect to the

analysis of various parameters:

 It was established few years before so it will take some

more time to get popularity in the market, but it
provides genuine products so therefore they should do
more advertisement of their company.

 They need to hire more professional employees to

communicate to the customers.

 COLLEGE TIPS should do some efforts to make

customers aware of their services.

 COLLEGE TIPS should enhance their services as per the

need of the customers.

55
 BIBLIOGRAPHY

 https://www.optimizely.com/optimization-glossary/online-
marketing/

 https://www.investopedia.com/terms/m/marketing-strategy.asp

 https://corporatedir.com/company/rostrumed-biotech-private-
limited

 https://blog.bannersnack.com/marketing-promotion-strategies/

56
 ANNEXURE

Name …………..….
Age ....….………..

Q1. Were you aware of COLLEGE TIPS?

 Yes
 No

Q2. Which is the most used social media platform?

 Facebook
 Instagram
 Pinterest
 Quora

Q3. Have you availed any service from COLLEGE TIPS?

 Yes
 No
57
 Q4. Which is the best networking site to communicate its
product/services to its target customers?

 Facebook
 Instagram
 Pinterest
 Quora
 Twitter

Q5. Which kind of brand advertisements attracts you the most?

 Interactive fan pages

 Flash ads
 Games or quizzes
 Video ads

Q6. What do you expect from the product/services?

 Reliability / Accuracy
 Cheap prices

58
 Q7. How did you find pricing strategy of COLLEGE TIPS?

 Expensive
 Economic
 Moderate

Q8. Were you influenced by the advertisement of

COLLEGE TIPS?

 Yes
 No
 Maybe

Q9. Are you satisfied with the services provided by COLLEGE TIPS?

 Fully satisfied
 Satisfied
 Dissatisfied

Q10. How is the attitude of employees of COLLEGE TIPS towards its

customer?
• Kind / helpful
 Don’t know
 Rude
59
 Thank You for Giving Your Valuable Time & Opinion!

BHAI PARMANAND INSTITUTE OF BUSINESS

STUDIES

FORMAT FOR PROJECT SUMMARY TO BE SUBMITTED TO PANEL AT THE TIME

OF PRESENTATION

1. TITLE: UNDERSTANDING DIGITAL MARKETING AND

PROMOTIONAL ACTIVITIES AT COLLEGE TIPS.

2. PURPOSE OF THE STUDY: For the purpose of Summer Internship

Project which is require in the curriculum of GGSIPU.

3. OBJECTIVE OF STUDY:

 To understand digital connection of the company.

 To understand the digital marketing strategy and steps involved.

 To understand how to keep the customer engaged in your brand.

 To understand the role played by content writer in digital marketing.

60
4. METHODOLOGY:

i. Research Design: Descriptive Research

ii. Data Collection Approach: Primary Data (Survey-Questionnaires)
iii. Sampling Method: Random Sampling

iv. Measurement Techniques: Percentage Analysis and

Graphical Presentations

5. QUESTIONNAIRE (if any): Yes (attached in Annexure)

61
 BHAI PARMANAND INSTITUTE OF BUSINESS
STUDIES

EVALUATION SHEET FOR MAJOR PROJECT REPORT

Student Name : NISHANT

Roll No. : 02811401720

Evaluator feedback:

Did The Student Contact You Regularly For Discussion?

Yes/No (Please Tick)

Report Is Approved / Disapproved:

Marks Awarded:

62
ATTENDANCE SHEET FOR PROJECT DISERTATION

NAME : NISHANT RANA

CLASS : BBA – 5th Semester

ROLL NO. : 02811401720

NAME OF THE MENTOR : Mr. GTVLN Charyulu

S.NO. DATE PROJECT PROGRESS STUDENT MENTOR
SIGNATURE SIGNATURE

63