EHR-07-Creativity and Innovation-EPGP

INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE
EPGP Program
Course Code and Course Title Creativity and Innovation

Course type Compulsory/Elective
Instructor Prof. Roopak Kumar Gupta
Course Credit 1.5
Total no. of sessions 6
Session Duration 2.5 Hours
Year 2021
Sections (if any) -
Instructor(s), contact details and consultation

Through ePGP office
Course Description
An entrepreneur hits upon a new approach to provide electricity in rural India -

supply solar-charged batteries to subscriber homes to power LED lamps for a
night. A company introduces shampoo sachets, and thereby opens up a hitherto
overlooked and significant market segment. The iPod changes music
consumption and mobile telephony forever. A bank creates a new business model
to extend credit to unbanked sections of the rural poor.
So how do entrepreneurs and intrapreneurs identify new possibilities? How do

managers solve problems creatively? Why are some organizations more creative
and innovative than others? Is creative problem solving different from analytical
problem solving? How can we use creativity, rather than analysis, to solve
problems at work? These, and similar questions, are the motivation behind this
course. Its central premise is that to be truly effective in today’s innovation-
centric world, managers as well as organizations need to be highly creative and
innovative rather than just highly analytical.
Although many believe that creativity and the ability to innovate are the preserve
of only a chosen few who have the right talent, yet research suggests that these
are essentially skills that can be acquired and are very different in their
manifestation. Therefore, primarily this course takes a competency building
approach to provide you with your assessment of creativity and innovation
potential. Secondary aim of this course is to discuss mechanisms underlying
solving problems creatively, at individual, team and organization level.
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However, this course is positioned differently from other courses on allied
subjects such as product or technological innovation management. First of all, the
emphasis in this course is not just on product or technological innovation, but on
the phenomenon of creativity, which underlies all innovations. Secondly, the
course offers an OB and HR perspective, which occupies a much less portion in
most courses on product and technological innovations. In this respect, it not only
touches upon individual skills related to creativity, but also deals with team and
organizational dynamics that influence various aspects of product and
technological innovation processes.
Learning Outcomes
a. Program outcomes
At the end of this course, you should be able to

1. Explain the conceptual foundations and antecedents of creativity and
innovation at the individual, team and organizational levels;
2. Demonstrate necessary skills to generate creative solutions, enhance team
creativity and lead creative teams
3. Identify areas for self-development to enhance your creativity.
Course Objectives / Program

Learning Outcomes Outcomes Assessment Tool(s)
1. Explain the PO1 and End term examinations. This component
conceptual foundations and PO2 shall test conceptual understanding of the
antecedents of creativity subject, and the ability to applying them in
and innovation at the organizational decision making situations.
individual, team and
organizational levels
2. Demonstrate PO2 Case study analysis to test the application of
necessary skills to generate concepts in understanding own creativity
creative solutions, enhance and class participation.
team creativity and lead
creative teams
Textbooks and Learning Materials
Text Book(s)
To be announced before commencement of the course.
Reference Book(s)
To be announced before commencement of the course.
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Additional Reading(s)
R1: Amabile,T. 1997. Motivating creativity in organizations: Doing what you love and
loving what you do. California Management Review. 40 (1): 39-58
R2: Multiple Authors (2002) Inspiring Innovation. Harvard Business Review, August, 39-49
R3: Mihaly Csikszentmihalyi (1996) The Creative Personality. Psychology today, 29 (4) 36-40
R4: Kelley, T., Kelley, D., 2012. Reclaim your creative confidence. Harvard Business
Review, 90, 115–8
R5: Robert I Sutton (2001) The weird rules of creativity. Harvard Business Review,
September, 95-103.
R6: de Bono, E. 1995. Serious creativity. The Journal for Quality and Participation, 18
(5): 12-18
R7: Allen C Anderson and others (1996) Can you teach your people to think smarter?
Across the board, 33, 3, 16-27
R8: Scott G Isasen and Donald J Treffinger (2004) Celebrating 50 years of Reflective
practice: Versions of creative problem solving. Journal of creative behavior
R9: Brown, T. 2008. Design thinking, Harvard Business Review, 84–92.
R10: Blomquist, R.F. 2006. Six Thinking Hats for the Lorax: Corporate Responsibility
and the Environment. Georgetown International Environmental Law Review, 18 (4):
691-795
R11: Katzenbach, J.R. & Smith, D.K. 2005. The discipline of teams. Harvard Business
Review, July-August, 1-9
R12: Ancona, D., Bresman, H. & Kauefer, K. 2002. The comparative advantage of X-
teams. MIT Sloan Management Review, 43 (3): 33-39
R13: Roger Schwarz (2015) What the research tells us about Team Creativity and
innovation? Harvard Business Review
R14: Feldman, S.P. 1988. How organizational culture can affect innovation.
Organizational Dynamics, 17 (2): 57-68
R15: RM Kanter, (2006) Innovation: The classic traps. Harvard Biusiness Review, Nov,
73-83
R16: Brooke, Dobni, C. 2006. The innovation blueprint, Business Horizons, 49, 329—
339
R17: Chesbrough, H.W., Garman, A.R., 2009. Use open innovation to cope in a
downturn. Harvard Business Review, 87, 1–10
R18: Von Hippel, E., 2001. Learning from open-source software. MIT Sloan
management review, 42, 82–86
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R19: Thomke, S., Von Hippel, E., 2002. Customers as innovators: A new way to create
value. Harvard business review, 80, 74–81
R20: O'Reilly III, C. A. & Tushman, M L. 2004. The Ambidextrous Organization,

Harvard Business Review, August: 74-81
R21: Basu, R.R., Banerjee, P.M., Sweeny, E.G., 2013. Frugal Innovation: Core
Competencies to Address Global Sustainability. Journal of Management for Global
Sustainability, 1, 63–82.
R22: Zeschky, M., Widenmayer, B., Gassmann, O., 2011. Frugal innovations in
emerging markets. Research-Technology Management, 54, 38–45
Cases for discussion:

C1: “Creativity under the gun” HBS Product no
C2: “MediSys Corp.: The IntensCare Product Development Team”, HBS product no.
4059, dated October 30, 2009
C3: “Innovation at Mahindra & Mahindra (A)”, HBS Product no. 9-609-065 dated
May 5, 2009
C4: “IBM Network Technology (A)” HBS Product 9-402-012 dated October 24, 2004
Questions for discussion shall be uploaded separately.
Technology and Software (if any): None
Other optional resources (Journals, Internet Websites) (if any): None
Pedagogy – Learning Process
This course shall use a variety of pedagogical tools such as lectures, case discussions,
real-life examples, projects/simulations, videos, etc. to support the learning objectives.
The instructors expect the students to participate actively in the class. Students are
expected to read the textbooks or other assigned readings outside of class and
participate in the critical evaluation of the material through class discussion.
Evaluation Components/Assessment of Student Learning
Evaluation Component Percentage Description

/Assessment Tool
This component is expected to test the
End term Exam 50% conceptual clarity of participants.
Based on the amount of substantial

Class participation 15% comments made on chat and live modes
during class & not on attendance)
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Two quizzes; Quiz 1 (10%) covering
Quiz 20% Readings R1-8, and Quiz 2 (25%)
covering readings 9-16
Individual assignment/ Project 15% Assessment/ Reflective Journal/ to be
announced later
Session Plan
The course is divided into modules. Individual sessions are grouped into the modules
according to the flow of the subject. The modular structure is intended to convey the
broad building blocks of the subject.
Day and Session Subject Activities

Module I – Rediscovering the innovative YOU: How to become more creative in personal life
Session 1: Introduction to the subject. Activity on creativity in

Introduction and Connections between creativity everyday life;
understanding the social- and innovation; Social- Measuring creativity;
psychology of creativity psychology of Discussion on
creativity; Definitions, models Questionnaire on
Readings: R1 and assessment of creativity; Learning Styles
Session 2: The Flow of creativity Rediscovering your creative
The creative YOU: Creativity blocks self
Understanding your creative The creative personality Take home:
Potential Learning Styles and creativity Questionnaire
Readings: R2, R3, and R4 Creative Self-efficacy, Role
Identity
Session 3 The creative personality • Reflections on your
The creative YOU: traits – continued creative self
Reading: R3, R4 and R5 Proactive personality • Proactive Personality
unearthed Assessment
Motivation and creativity • Core Self Evaluation
assessment
Session 4: Impact of context on creativity
The creative process and Psychological blocks to
YOU creativity- how to spot and
eliminate it
Reading: R5 and R6
Session 5: Creative Problem Discussion on lateral
The creative process and Solving (CPS): Creative thinking
YOU thinking and ideation
Reading: R6, R7 and R8 techniques; Creative Group Assignment
thinking and problem
solving techniques:
Session 6: Conceptual discussion

Presentations on individual
R6, R7, R8 and R9 creativity.
Innovating through Design
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Thinking
Module II – Leading and sustaining innovative organizations; Innovation

in teams,
; Leadership issues (Transformational and Ambidextrous leadership)
Leveraging teams for creative C1- Creativity under
Session 7: problem solving the Gun (Amabile et
Enhancing team creativity Managing innovation teams; the al., 2002)
Readings: R10 power of X-teams Case discussion: C2
Leading innovative teams
Readings: 11, 12 & R13
Building innovative Cultural analysis of
Session 8: organizations; Organizational organizations
Designing and sustaining an culture to encourage and sustain
organizational culture for creativity and innovation
creativity and innovation Quiz 1
Reading: R11, R12 and R13
Elements of innovative Case discussion: C2
Session 9: organizations: Structure, culture,
Designing creative and process and leadership
innovative organizations
Readings: R14, 15 and 16
Organizing under the open Student facilitated seminars
Session 10: Designing innovation paradigm
creative organizations Discussion on start ups
Readings: R15-18
Session11: Designing Designing and sustaining Psychometric assessment
creative organizations ambidextrous organizations on Ambidextrous
Readings: R 19-22 organizational designs Leadership
Case to be given
Session 12 Social innovations; new Quiz 2
The transformative capacity forms of innovation; Ethics
of creativity and innovation of creativity and innovation;
Readings: R19- R22 Reflections and sharing of
learning; Concluding remarks
Reference Books- “The art of Innovation” by Tom Kelley
“Jugaad Innovation” by Navi Radjou, Jaideep Prabhu and Simone Ahuja
“The Mckinsey Mind” by Ethan M Rasiel and Paul N. Friga
Page 6

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INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Course Code and Course Title Creativity and Innovation

Instructor(s), contact details and consultation

An entrepreneur hits upon a new approach to provide electricity in rural India -

So how do entrepreneurs and intrapreneurs identify new possibilities? How do

At the end of this course, you should be able to

Course Objectives / Program

Textbooks and Learning Materials

To be announced before commencement of the course.

R9: Brown, T. 2008. Design thinking, Harvard Business Review, 84–92.

R20: O'Reilly III, C. A. & Tushman, M L. 2004. The Ambidextrous Organization,

Cases for discussion:

Questions for discussion shall be uploaded separately.

Technology and Software (if any): None

Other optional resources (Journals, Internet Websites) (if any): None

Pedagogy – Learning Process

Evaluation Components/Assessment of Student Learning

Evaluation Component Percentage Description

Based on the amount of substantial

Day and Session Subject Activities

Session 1: Introduction to the subject. Activity on creativity in

Session 6: Conceptual discussion

Module II – Leading and sustaining innovative organizations; Innovation

Reference Books- “The art of Innovation” by Tom Kelley

“Jugaad Innovation” by Navi Radjou, Jaideep Prabhu and Simone Ahuja

“The Mckinsey Mind” by Ethan M Rasiel and Paul N. Friga

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