Lecture 1
Lecture 1
Lecture 1
BUSINESS AND
ADMINISTRATION
BBA 351
Hello! My dear
students. I am glad
to be your lecturer
for this course.
My name is
Dr. Emmanuel
Yamoah.
You may reach me on
phone –
0246726459.
Office -
•Assignments 20%
Total 100%
RECOMMENDED TEXT BOOKS
1. Saunders, M.; Lewis, P. & Thornhill A.
(2014). Research Methods for
Business Students.
2. Yamoah, E. (2014). Research Methods
Simplified.
WHAT IS RESEARCH ALL
ABOUT, ANYWAY?
Increasing our understanding of
how and why we behave the
way we do!
“Invirtually every subject area, our
knowledge is incomplete and
problems are waiting to be
solved.
We can address the holes in our
knowledge and those unresolved
problems by asking relevant
questions and then seeking
answers through systematic
research.”
What is research?
What Research is Not
• A business research is a
systematic inquiry that provides
information to guide business
decisions.
What is business research?
• Research provides the needed information
that guides managers to make informed
decisions to successfully deal with
problems.
• The information provided could be the
result of a careful analysis of data
gathered firsthand or of data that are
already available (in the company).
• A research paper is a
documented essay containing
adequate information to reach
dependable solutions to
problems through planned and
systematic collection, analysis
and interpretation of data
RESEARCH IS BASED ON
THE WORK OF OTHERS
• Repeatability • Replication
is a sign of guides future
credible research
science
RESEARCH IS
GENERALIZABLE
• It is based on • It is tied to
some logical theory
rationale
RESEARCH IS “DOABLE”
• A shared philosophical
approach to understanding the
world
• A standard sequence of steps
in formulating and answering
questions
RESEARCH CATEGORIES
1. Basic Research—
• Basic research seeks to contribute to
knowledge through the development of
a theory.
• The major goal of basic research is
acquire general information about a
phenomenon, with little emphasis on
applications to the real world.
– Basic research has no immediate
application
2. Applied Research
• Applied research seeks to provide solutions
to problems through the development and
evaluation of processes, policies, and other
activities that require specific courses of
action.
• To improve understanding of particular
business/management problem.
• Applied research has immediate applications
• Business research is mostly applied
oriented.
THE VALUE OF RESEARCH
Generally speaking, research is an entry
point to development:
TO ORGANIZATIONS:
The outcome of research findings have
provided:
• Quality products/services
• Effective labor and efficient labor force
• Sustain competitive advantage
• Improved current trends practices
THE VALUE OF RESEARCH
TO STUDENTS:
Research teaches students how to
recognize a problem and how to go
about solving it.
It enables students to learn far more
than a teacher could. Thus, on the
topic of the research paper, the
student becomes an expert.
• It teaches skills of observation,
analysis, synthesis, and judgments.
• It develops character—patience,
humility, independence, time
management, etc.