European Business Aviation Market: Emeric Delalandre
European Business Aviation Market: Emeric Delalandre
European Business Aviation Market: Emeric Delalandre
AVIATION MARKET
Emeric Delalandre
[email protected] / +33 (0)688626339
$18.6 trillion
European Business Aviation Industry Value in 2014 (2nd largest market after North America)
€ 3,950 / hour
European Hourly Rate in 2014 with a Cessna Citation XL(S) (€ 3,440 / hour in North America)
+ $20 billion / year
Business Aviation generates to the European Economy
+ 160,000 people
Business Aviation employs thousands of Europeans
+ 800 operators
and around 4,000 business aircrafts (turboprops & jets)
Source: Business Aviation State of the Industry 2014, EBAA
Source: PrivateFly
London - Luton
▪ Paris Le Bourget - Geneva & Farnborough
→ 120 RT/month - 50min
Kiev - Zhuliany
Paris - Le Bourget
▪ Geneva - Nice
Zurich
→ 70 RT/month - 40min
Geneve - Cointrin
Wien - Schwechat Donetsk
▪ Paris Le Bourget - Nice
→ 67 RT/month - 1h20min Nice Milano - Linate
Source: 2014 General Aviation Statistical Databook & 2015 Industry Outlook, GAMA
Sources: Eurocontrol, Amstat, Aircharterguide.com, EBAA
100%
CHALLENGES
TRANSPORTATION EXPERIENTIAL
PRIVATE
AVIATION
CHARACTERISTICS OF LUXURY
RARITY EXCELLENCE EXPENSIVENESS TIMELESSNESS
HONESTY TAILORED PLEASURABLE EXPERIENCE
Sources: Beau Fraser, Luxury Daily (2014) & Shock of the New Chic, The Boston Consulting Group (2014)
THE PRIVATE JET
USERS
FLYING PRIVATE IS A
FOR WHAT ?
LUXURY Excellence Flexibility Convenience Time Savings Cost Savings
Deal facilitation Privacy Stress Savings Perceived Safety
WHO ? WHY ?
Governments Business VALUE FOR USERS
Corporations Work
PRICE SPEED SERVICE
Wealthy Individuals Tourism
Special Missions Experience
PrivateFly and Victor are multi platform online marketplaces for private jet charter.
Medium
➔ INTERNATIONAL EXPANSION
Term
➔ 360° EXPERIENTIAL LUXURY TRANSPORTATION OFFER
Simplification efforts
on the offer
Contact ?
Focus on what
really matters
Strategic partnerships
in technology & travel
Marketing & Branding
Marketing & Branding
Identity - Storytelling
Why does exist ?
What does aspire to achieve ?
What does stand for ?
Marketing &
Branding
PRICE.SPEED.SERVICE.
Focus on what Not only for the users. Think Stakeholders.
One color.
really matters One font. Luxury
One logo, app & others.
Marketing &
Branding
Focus on what
really matters
Growth of the global
business aviation driven
by innovation and a
recovery of the global
economy
Consolidations of the
aircraft manufacturers,
private jet brokers and
operators
Competition on the
ability to understand the
customer behavior
changes
Future
outlook.
PRICE SPEED SERVICE
Private Jet Marketplaces and Technology
are disrupting the private jet industry
performance
service
Process innovation.
Product innovation.
product
time
2016
[email protected]
+33 (0)688626339