Yangon University of Economics

Department of Commerce
2022 Academic Year

Master of Marketing Management (MMM Programme)

(2nd Batch, First Year, First Quarter Examination, Online

Programme)

Principles and Practices of Management

Submitted To:
PROF DR THYNN THYNN MYINT
Professor Department of Commerce Yangon
University of Economics

THET NWE OHN

MMMI - 33
MMM 2nd Batch
1.0 EXECUTIVE SUMMARY OF BUSINESS PLAN

Green World company was created by a group of 5 middle-aged people who have entrepreneurship
mindset and same concern in pollution because of plastic usage. This company is named Green World
as we are selling and producing bamboo-based products to substitute the usage of plastic bags and
plastic containers. The original idea came from one of our members, who had suggested we sell
reusable and eco-friendly straws.
Currently, we focus on producing bamboo straws as we want to serve the best quality yet affordable
straws to our customers. Our product is also biodegradable as it is made from Bamboo. We also
guarantee that customers can use our signature many times, and it is also easy to wash and carry. The
straw size is customizable, so customers choose the size based on their preferences. In addition, our
specialty is not only on our product but also in our packaging. We use eco-friendly and
environmentally sustainable packaging. Green World company’s targeted customers are the urban
people.
Each member will contribute 1 billion MMK each, so the total for five members’ contributions for the
capital is 5 billion MMK. Our production and warehouse is in the Hlaing Thar Yar township, where
we produce, package, and store our products. We are making the straw as per the customer’s demand
and request. For the marketing part, we are advertising and promoting our product through social
media such as Facebook, Instagram, Viber.

2.0 BACKGROUND OF THE COMPANY

2.1. Vision and Mission Statement

2.1.1 Vision Statement

To build a business that encourages using environmentally friendly products in UPM and makes
bamboo straw the first choice instead of using a non-reusable straw.

2.1.2 Mission Statement

We want to fulfill the objective of satisfying customers with our eco-friendly products. We are
committed to providing a customizable, fair price, and safe bamboo straw to encourage people to
reduce pollution by using reusable straws anywhere and anytime.

2.2 Introduction to Business

 Product Description

Set A
Regular size straws
Coconut fiber cleaning brush
Pouch

Set B
Boba size straws
Coconut fiber cleaning brush
Pouch
Commercial set
Customized straws for different business with their
own logos

2.3 Keys to Success

The Keys to Success for Green World include: 

We will always keep in touch with the customer to collect all the feedback on our
Reputation
product or service so we can improve to reach the customer’s satisfaction

Superior Customer Additionally, the management is helpful in assisting customers to customize and
Service choose the best straw size based on their preferences.

Location Moreover, Green World deliver products all around Myanmar.

Product Finally, the products are very reusable, affordable, and eco-friendly.

2.4 Business Strategies

Business strategy is crucial in order to maintain or amplify a company’s growth, and the personal
preferences of corporate management do not influence good business strategies. Based on strategy in
our company, there are some highlights on the function of every department to make sure all the plans
run smoothly to meet the targeted goal that needs to be achieved in our business plan. We have put as
much emphasis on the efficiency of each department.
Our company has set several strategies to achieve the company objectives. However, these strategies
have been made based on every department’s suggestion.

2.5 Organizational Chart

Managing
Director

Human Resorce Production Marketing

Sales Director Finance Director
Director Director Director

Production Marketing Customer service

2 sales managers Financial
Human Resorce Manager Admin Manager Manager and Manager and manager and
and teams Manager
team team team

2.5.1 Administration and Human Resources Department

The admin and human resource department monitors all the business operations according to the
procedure and manages co-workers and administration problems. It also addresses and solves
problems that affect people management programs in the long run.

2.5.2. Production Department

The production department ensures that all the equipment and material are in order to run the
operation smoothly and maintain that all products are effective and of good quality. Additionally, this
department has the ultimate accountability for profit and loss and seeks to maximize return on
investment for the shareholders.

2.5.3. Marketing Department

This department ensures the marketing of the product and promotional activities in order to reach the
products to a vast number of potential clients. It also promotes the business and mission of an
organization through social media. This department also has the responsibility to fulfill the customer
satisfaction via conduction of survey to current customers as well as potential customers and support
production team to have new products.

2.5.4. Sales Department

The department comprises a sales team that works together to make sales, increase profitability, and
build and maintain relationships with customers to encourage repeat purchases and brand loyalty.

2.5.5. Finance Department

The finance department is the unit of a business responsible for obtaining and handling any monies on
behalf of the organization. The department controls the income and expenditure in addition to ensuring
effective business running with minimum disruptions. Besides the traditional roles of handling the
payroll, income and expenses, finance department responsibilities also include economic analysis to
improve key business strategies.

3.0 MARKET PLAN

3.1. Introduction

Green World Company support the “Save The Earth” campaign in producing eco-friendly Bamboo
straws. These straws are environmentally friendly products; therefore, they work as alternatives to
plastic products. The government has imposed restrictions on the use of plastic straws. They also
create social awareness among people to consume natural products. Hence, it is a substantial driving
factor of our market strategy. In addition, the surging demand for drinking beverages, including juices
and Boba drinks and the save the turtle campaign, is also propelling the demand for bamboo straws
across the globe. Bamboo straws are reusable compared to plastic; they are better for health, durable &
robust, and it is an environmentally friendly product.

3.2 Objective of Marketing

Our objective in producing Bamboo straw is to encourage consumers to use natural, eco-friendly
products. Why are bamboo straws better than metal? Firstly, Bamboo comes from a natural source. So,
it is naturally sturdy and effortless to collect. We need to use chemicals in order to produce and
process metal straws.
Additionally, metal straws are not pocket friendly compared to Bamboo. Moreover, metal will rust
when in contact with water and oxygen. Bamboo is much more cost-effective, less work, and easy to
get sources. Our marketing strategy will focus mainly on reusable principal and much trendier to
youngsters because we have an engraving service to attract them.

3.3 Analysis of Marketing

3.3.1 Market Trend

The demand for bamboo straws has risen due to growing environmental awareness. Additionally,
plastic straws have been reduced due to the government’s restrictions. , However, due to some
exceptional properties of Bamboo, the bamboo straws market is anticipated to witness high growth
prospects shortly. In addition, Green World’s uniqueness is we produce our straw ourselves, safety
and hygiene assure, plus buyer can engrave their name on the straw, which is the wow factor to our
product. Nowadays, consumers want recognition for something they buy or support, and they are also
enthusiastic about ‘Save the Earth’ and deserve to flex.

3.3.2 External Environment Analysis

Our first target market is young and active generation especially university students. Since they
already have the awareness of green environment. Students also tend to bring their water bottles or
flask to classes. It is one step toward being environmentally friendly; thus, we encourage their effort
by selling bamboo straws. In addition, we will promote our product at cafes or food courts at faculty
and library cafes and put up a booth at stationery stores and convenience stores.
3.3.3 Internal Environment Analysis (SWOT ANALYSIS)

Strength Weakness Opportunities Threat

Eco friendly Not much variation Can be personalized Competitors such as

metal straw and
silicone straw

Reusable and portable Focus on one source of Bamboo straw is Breakable due to
material sturdier and can be natural material used
used for a long time that is not modified

3.3.4 Market Opportunities

Our bamboo straw is portable and comes with a pouch; thus, it is hygienic and convenient to bring
everywhere. We also provide a small brush to ensure deep cleaning of the inner straw. Our product is
not one of the straws, so students and staff can save money, and no need to bring straws in large
volumes. The structure of our bamboo straw is strong and sturdy; thus, it will not break if soaked in
water for a long time, unlike paper straws.

3.4 Target Market

3.4.1    Segmentation
Size
S size – for ordinary beverage, fully liquid
L size – suit for Boba drink or any drink that has topping.
Usage
People use straws for drinking tea, juice, frappe, and Boba.

Industry
Restaurant, cafe, food court, canteen, food stall, stationery store, convenience store, cooperative
environment.
3.4.2 Positioning

1. New marketing strategy for eco-friendly products in the market

2. Our product, production, process, and packaging match with zero pollution
3. Providing Engraved service
4. Customized and Eco-friendly bamboo straws of different sizes
5. Made by Organic material
6. Unique packaging with punch made by the jute bag

3.5 4 P’s Marketing Strategy

3.5.1 Product Strategy

To make our product outstand with the competitors in our business, we will ensure the quality and
safety of our products always satisfy our customers.
(a) Packaging
Our product comes neatly packaged in unique eco-friendly packaging with punch made by the jute
bag, natural storage bags designed to help people think responsibly and promote their reusable
bamboo straws every day.
(b) Labeling/Customized
Our company provides customization services such as resizes and engraving the bamboo straws to
attract more customers. So, our customers can request any size and engrave their straw with any logo
or design they like. Our product comes in two sizes: the regular size for the standard beverage, fully
liquid, and the large size suitable for Boba drink or drink that has topped. For engraving, customers
can send and upload personalized messages with their logo or name to any of our social media
accounts. Personalized bamboo straws look fantastic across social media.

3.5.2 Price Strategy

Price is the quantity of payment or compensation given by one party to the other in order to get the
return for goods or services. It is essential as it determines our company’s profit and survival. Two
factors affect our pricing strategy to maximize our earnings: internal and external factors. In our
company, the external factor that affects our pricing strategy is marketing management cost, while the
external factor is the competitive environment.
Our marketing management decided to sell the straw for consumer in two sets: A and B. Our company
decided to set the price at 2000 MMK for set A. This set includes the regular size Bamboo straw,
brush, and pouch. Then SET B cost 2500 MMK, including the Boba size straw, brush, and pouch. Our
company has the customized service in which we provide size customization, so our customers can
personally request for resizes the straw with the length they want, which costs 1000 MMK more per
set.
Apart from consumer sets, our company are selling commercial usage straws for restaurants and
cafeteria. We produce Customized straws for their business with their own logos. We set the price
depends on quantity of order, size, and length.

3.5.3 Place Strategy

Place strategy is also known as distribution strategy, wherein the organization decides the mode of
distribution for the product. The pacing strategy plays an essential role in the product’s marketing
strategy for development. We have chosen the supermarket, mini market, convenient stores, cafe, and
restaurant.
Furthermore, we also decided to make it easy for our customers to find our product. Customers can
give order via our social media chat box. We give the door-to-door delivery service for online
shopping customers.

3.5.4 Promotion Strategy

Promotion is the marketer’s communication to provide information to different parties about the
products. It is a communication process that involves data, persuasion, and influence on the customer.
In order to get customers’ attention and obtain a more significant market share, Green World uses
digital marketing, internet networking, or social media marketing.
We have set up social media accounts, Instagram and Facebook to create awareness among people
about our company. The marketing team will upload the promotional content to the social media
platforms. Moreover, online shopping has become trending in this era, and all these social media sites
have become the hottest media, especially Facebook, which has a high rating in advertising. Many
companies use social media to advertise their product and service by putting their corporate
information in their accounts.
Social Media Advantages
The advantage of using all these social media marketing is that it is free and can reach a large amount
of the target market. We also use this social media platform to do the hard and soft selling.
We fully develop every post to maintain the originality of the post. In addition, we will continually
update our post and story feeds to make sure the customers are more exposed to our product. Next, we
also take advantage of the media’s hashtag usage. We are using hashtags such as #GreenWorld,
#SafeTheEarth, and more to make it easier for customers to find or provide feedback on our products.
The marketing team uses WhatsApp, Viber and direct messages on Facebook and Instagram as the
medium for the ordering process.
Similarly, we will place the generated links on each social media to facilitate the product ordering
process. Our company also makes sure transactions with our customers are easy and user-friendly.
Finally, we also produce videos to promote our sales, and using videos to promote products is the
highest social media reach for views and engagement.
As for Green World, we tend to focus more on Viber groups, Facebook and Instagram since our target
market is young people from urban.

4.0 OPERATIONS PLANNING

4.1 Location and Places

The Bamboo straw will be sold via online platforms, and our company members in the warehouse will
handle the process of manufacturing and packaging. The production team resizes and polishes the
Bamboo at the warehouse in Hlaing Tharyar township, Yangon. The online platforms are Instagram,
Facebook, Viber, and WhatsApp. The supplies will be directly delivered to the responsible members
for further processing based on our customer’s order.
The bamboo and the pouch are supplied from local suppliers. The company logo’s printing service
was also included when we ordered the pouch from suppliers. Moreover, we order coconut fiber
cleaning brush stock and packing Boxes from local suppliers as well. We also surveyed purchasing
and made sure that our supplies were reasonable.
The bamboo straw will be customized and delivered to the customer using carrier express and cash-
on-delivery service, which will ease our delivery.

4.2 Objective of Operations

Our objective is to produce Bamboo Straw to ensure that all the equipment and material are run
smoothly and to maintain that all products are effective and of good quality. We also must gain
customers’ trust and satisfaction with our service, including preparation, packaging, and delivery. We
also make sure our products are well sanitized and safe for use. In addition, our company has ultimate
accountability for profit and loss and seeks to maximize return on investment for the shareholders.

4.3 Operation Strategies

A few strategies have been set up to ensure that our business runs smoothly throughout the week and
meets our objectives.
 Build a delivery service schedule.
  Make sure the products that are being delivered meet the guarantee that has been offered by
us.
 Ask for feedback and star given upon our products.

4.4 Supplier

We have discussed and surveyed many suppliers on the best way to provide quality materials at a
reasonable price. Customer satisfaction is the biggest hope that a company can give as a company to
them.

Buy bamboo sticks from suppliers and keep at our warehouse in Hlaing Tharyar
warehouse

Measure 20 cm on the bamboo cane, mark it with pencil and then carefully cut the cane
with the Electric Jig Saw

Sand until smooth by using sandpaper (remove the rough edges and green bamboo). We
use fine sandpaper.

The bamboo was boiled in boiling salt water solution to detoxify, cook and change the
water 2-3 times until water becomes clean

The straw was removed from the water and dried naturall . The bamboo straw was
engraved and customized to customers

The Bamboo straw was package together with coconut fiber cleaning brush and
delivered to the customers

5.0 FINANCIAL PLAN

5.1 Introduction
A financial plan can be defined as a process of framing objectives, procedures, and budgets regarding
the financial activities of concern. This is done to ensure effectiveness and adequate financial and
investment policies. Generally, the financial plan is used to know an individual’s current pay and
future financial state by using current known variables to predict future income, asset values, and
withdrawal plans.
Green World Company Limited
Pro Forma Income Statement
January 2023 – December 2023

Net sales 240,000,000 MMK

Less: Cost of Good Sales 48,000,000 MMK
Gross Income 192,000,000 MMK
Operating Expenses
Labor 120,000,000 MMK
Utilities 5,000,000 MMK
Sales Promotion 24,000,000 MMK
Miscellaneous 5,000,000 MMK
Total Expenses 154,000,000 MMK
Net Income Before Taxes 38,000,000 MMK
Less: Income Tax 7,000,000 MMK
Net Income After Taxes 31,000,000 MMK

Assumptions:
1.Net sale based on price of
2000 MMK of Set A with the quantity of 30,000 set
2500 MMK of Set B with the quantity of 24,000 set
The rest sales come from commercial package sales
Sales estimates based on 20% market share for disposable container market.

2 Cost of goods sold includes raw material, packaging materials and labels.

3 No salary will be drawn by the owners/managers in the first year. All profits will be re-
invested for new market entry and increased production
Green World Company Limited
Pro Forma Income Statement
January 2024 – December 2024

Net sales 264,000,000 MMK

Less: Cost of Good Sales 52,000,000 MMK
Gross Income 212,000,000 MMK
Operating Expenses
Labor 120,000,000 MMK
Utilities 8,000,000 MMK
Sales Promotion 26,000,000 MMK
Miscellaneous 6,000,000 MMK
Total Expenses 160,000,000 MMK
Net Income Before Taxes 52,000,000 MMK
Less: Income Tax 10,400,000 MMK
Net Income After Taxes 41,600,000 MMK

Assumptions:
1.Net sale based on price of
2000 MMK of Set A with the quantity of 33,000 set
2500 MMK of Set B with the quantity of 26,400 set
The rest sales come from commercial package sales
Sales estimates based on 10% increase of previous year.

2 Cost of goods sold includes raw material, packaging materials and labels.

3 No salary will be drawn by the owners/managers in the first year. All profits will be re-
invested for new market entry and increased production

Green World Company Limited

Pro Forma Income Statement
January 2025 – December 2025

Net sales 290,000,000 MMK

Less: Cost of Good Sales 57,000,000 MMK
Gross Income 233,000,000 MMK
Operating Expenses
Labor 120,000,000 MMK
Utilities 10,000,000 MMK
Sales Promotion 29,000,000 MMK
Miscellaneous 7,000,000 MMK
Total Expenses 166,000,000 MMK
Net Income Before Taxes 67,000,000 MMK
Less: Income Tax 13,400,000 MMK
Net Income After Taxes 53,600,000 MMK

Assumptions:
1.Net sale based on price of
2000 MMK of Set A with the quantity of 36,000 set
2500 MMK of Set B with the quantity of 29,040 set
The rest sales come from commercial package sales
Sales estimates based on 10% increase of previous year.

2 Cost of goods sold includes raw material, packaging materials and labels.

3 No salary will be drawn by the owners/managers in the first year. All profits will be re-
invested for new market entry and increased production

Green World Company Limited

Pro Forma Balance Sheet
31st December 2023

Current Assets
Cash 8,000,000 MMK
Account Receivable 30,000,000 MMK
 Inventory 5,000,000 MMK
Total current assets 43,000,000 MMK

Fixed Assets
Building 100,000,000 MMK
Equipment 30,000,000 MMK
Gross Fixed Assets 130,000,000 MMK
Less: Accumulated Depreciation 13,000,000 MMK
Net Fixed Assets 117.000,000 MMK

Total Assets 160,000,000 MMK

LIABILITIES AND OWNERS’ EQUITY

Liabilities
Account Payable 10,000,000 MMK
Accrued Payable 5,000,000 MMK
Total current liabilities 15,000,000 MMK
Long term Liabilities
Mortgage payable 10,000,000 MMK

Total Liabilities 25,000,000 MMK

Owners’ Equity 100,000,000 MMK

Total Liabilities and Owners’ Equity 125,000,000 MMK

Green World
Financial Ratios
31st December 2023

Return of Equity = Net Profit before tax/ Net Equity = 38,000,000/100,000,000 = 38%

Current Ratio = Current assets /Current liabilities = 43,000,000/15,000,000 = 2.87

Quick Ratio = (Current assets – Inventory) /Current liabilities = 38,000,000/15,000,000 =2.53

Debt to Equity = Total liabilities / Net Equity = 25,000,000 / 100,000,000 = 0.25

6.0 Contingency Plans

Although careful planning was involved in setting the strategic goals, it may be that these goals are not
met. Green World set a zone of acceptability for meeting sales and financial objectives. For both sales
and financial objectives, a 10% negative deviation from expected sales and projected returns on assets
will be accepted. However, if sales objectives and returns on investment are less than 90% of
projections, certain actions will be taken. These actions include:
1. For unacceptable sales levels during the first year: Green World will combat this problem by
doubling promotions and advertising cost.
2. For unacceptable business liquidity: In the event that the business lacks liquidity, the company will
examine their accounts receivable procedures to ensure that payment periods are just and that
payments are being received in a timely manner. Also, cash flow projections will be reviewed to
determine if unforeseen cash layouts/expenses are undermining the financial health of the enterprise.
3. For unacceptable returns on equity: If returns on assets and owners’ equity fall
below acceptable levels, the company will first examine and compare the per-unit costs of production
and marketing with sales prices. If the margins are too thin, a price increase for products sold will be
considered.

7.0 CONCLUSION

Based on the business plan or business proposal example that we have made; the company will give us
profitable returns. The assumptions we made for these three months are conservative as we know that
our company is still in the beginning, and the marketing and promotion are still in the early phase. The
company sets systematic planning to reach the target. Thus, Green World are very confident that our
company will be able to grow in the future and become the most popular brand in the world.
We will always ensure that everyone in the company cooperates well in order to achieve the
company’s target profit. We hope that Green World will be the best company that produces
environmentally friendly straws for Myanmar people and maybe all over the world.