Scribd Logo
Upload

Welcome to Scribd!

  • 144 views

    Concept Wrapped Booklet 2 Compressed

    Uploaded by

    api-655783202
    This end of year report from Concept contains the following key information: 1. It provides the directors and staff for marketing, operations, economics, English, mathematics, and HR. 2. Web analytics show visitors were from many nations with most using mobile devices. Visits peaked in March and November with search and Instagram being top referral sources. 3. Enrolments grew significantly from term 1 to term 3, especially for English prelims. Trials also increased substantially over the year for English and economics. 4. The student body was mostly from one local high school though other schools were represented. Instagram posts in May, August and September received the most engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Concept Wrapped Booklet 2 Compressed

    Uploaded by

    api-655783202
    144 views16 pages
    This end of year report from Concept contains the following key information: 1. It provides the directors and staff for marketing, operations, economics, English, mathematics, and HR. 2. Web analytics show visitors were from many nations with most using mobile devices. Visits peaked in March and November with search and Instagram being top referral sources. 3. Enrolments grew significantly from term 1 to term 3, especially for English prelims. Trials also increased substantially over the year for English and economics. 4. The student body was mostly from one local high school though other schools were represented. Instagram posts in May, August and September received the most engagement.

    Original Description:

    Original Title

    concept wrapped booklet 2 compressed

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This end of year report from Concept contains the following key information: 1. It provides the directors and staff for marketing, operations, economics, English, mathematics, and HR. 2. Web analytics show visitors were from many nations with most using mobile devices. Visits peaked in March and November with search and Instagram being top referral sources. 3. Enrolments grew significantly from term 1 to term 3, especially for English prelims. Trials also increased substantially over the year for English and economics. 4. The student body was mostly from one local high school though other schools were represented. Instagram posts in May, August and September received the most engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    144 views16 pages

    Concept Wrapped Booklet 2 Compressed

    Uploaded by

    api-655783202
    This end of year report from Concept contains the following key information: 1. It provides the directors and staff for marketing, operations, economics, English, mathematics, and HR. 2. Web analytics show visitors were from many nations with most using mobile devices. Visits peaked in March and November with search and Instagram being top referral sources. 3. Enrolments grew significantly from term 1 to term 3, especially for English prelims. Trials also increased substantially over the year for English and economics. 4. The student body was mostly from one local high school though other schools were represented. Instagram posts in May, August and September received the most engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    End of Year Report

    0.1
    EOY Report Authors

    Grace Zhao Serena Hu


    Director of Marketing Director of Operations

    Jimmy Wang
    Operations Associate
    0.2
    Concept Directors

    John Xie
    Director of Economics

    Rowan Silcock Jason Lin


    Director of English Director of Mathematics

    Grace Zhao Serena Hu


    Director of Marketing Director of External Operations

    Kelly Liu Kate Liang


    Director of Internal Operations HR Director
    0.3
    Concept Staff

    Economics Tutors Mathematics Tutors


    Nelson Yang Luis Alvarez
    Rohan Wahan Nash Hawkins
    Rianna Allen Harry Zhang
    Byron Ouyang Daniel Jian
    Jocelyn Liu

    English Tutors
    Aden Weir
    Tian Hur
    Aaron Wu
    Joseph Lim
    Eric Kang

    Operations & Marketing Content Producers


    Craig Huang Clara Suki
    Jimmy Wang Leon Zhong
    Ivy Xu Mingxi Shen
    Lucy Lu
    Daniel Yoon
    1.1
    Web Analytics
    Which nations accessed Concept's Webpage?

    What kind of device was used to access


    Concept's Webpage?

    Tablet
    5.6%

    Laptop
    18.3%

    Mobile
    42.8%

    Desktop
    33.3%
    1.2
    Web Analytics
    How many visitors on the Webpage?

    500

    400

    300

    200

    100

    0
    ry

    ry

    ch

    ril

    ay

    ne

    ly

    st

    er

    r
    be

    be

    be
    Ju

    gu
    Ap
    a

    ob
    M
    ar

    Ju
    nu

    ru

    em

    em
    Au
    M

    ct
    te
    b
    Ja

    ov

    ec
    Fe

    O
    p
    Se

    D
    N
    How did people find our website?
    Number of Visitors
    1,250

    Bounce Rate
    1,000

    750 Minutes on Site

    500

    250

    0
    e

    am

    ok

    In

    ng

    u
    gl

    r.e

    ub

    .a
    ed
    bo

    Bi
    oo

    om
    gr

    kt

    ut
    nk
    ce
    a
    G

    lin

    Yo

    r.c
    st

    Li
    Fa
    In

    de
    in
    rf
    to
    tu
    2.1
    Concept Timeline
    June - December 2021
    Concept operated Online

    January 2022
    Moved into our first physical space
    2.2
    Concept Timeline

    February - November

    Standard Operations
    Lessons
    Seminars

    December 2022
    Campus Upgrade!
    3.1
    Enrolments for 2022

    Prelim English
    enrolments
    skyrocketed
    ten-fold from
    T1 to T3
    680%
    enrolment
    growth from
    T1 to T3

    Began with 41
    students,
    carried on
    from 2021
    virtual/online
    learning
    Prelim cohort
    moved to
    HSC, strong
    growth in
    English T4
    3.2
    Trials for 2022

    English
    Prelim trials
    in 2022
    were the
    strong point
    of prelim
    enrolment
    440% trial
    growth from
    T1 to T3

    Economics
    sustained
    high trialing
    ending with
    an aggregate
    of 32
    118% trial
    growth from
    T1 to T3
    3.2 Student
    Demographics

    PLC
    0.8%
    SBHS NSG
    3.4% 18.5%

    JRAHS
    0.8%
    Normo
    1.7%
    HGHS
    2.5%

    NSB
    58.8%
    4.1
    Instagram Analytics
    Highest Performing Instagram Posts
    (Ranked by likes)

    Date: 24/05/2022
    Likes: 76
    Shares: 42
    Reach: 499
    Followers: 175
    Non-Followers: 324
    Impressions: 862

    Date: 26/08/2022
    Likes: 74
    Shares: 39
    Reach: 451
    Followers: 175
    Non-Followers: 276
    Impressions: 1040
    4.2
    Instagram Analytics
    Highest Performing Instagram Posts
    (Ranked by likes)

    Date: 20/09/2022
    Likes: 72
    Shares: 49
    Reach: 484
    Followers: 174
    Non-Followers: 310
    Impressions: 703

    Date: 28/05/2022
    Likes: 64
    Shares: 62
    Reach: 516
    Followers: 178
    Non-Followers: 338
    Impressions: 880
    5.1
    Gallery
    5.2
    Gallery
    6.0
    Final Notes

    Thank you all for such a lovely year. Everyone's hard


    work has helped elevate Concept tremendously, with
    each of you being vital to Concept's growing success.

    2023 will hold many challenges for Concept, with new


    students, staff and classroom 😉 !

    Goodluck to all ...


    See you next year <3

    You might also like