1. Complete the crossword.

differentiate
own
generic
flagship
range
economy

branding
premium
leader

2. Answer the following questions in a few sentences.

Personal branding is the process of creating an
a. What is personal branding? identity for yourself as an individual or business.
b. Why would you want a personal brand? It's a way to stand out from the competition.
c. Why is personal branding so important? In a world where everyone has a website and an
online presence, personal branding can help you
make yours stand out from the rest.
3. Give examples of:

a. brand equity coca-cola, amazon

Samsung Electronics: from television to different appliances, they have ventured
b. Brand leverage into mobile phones and other gadgets resulting a very good impact to its consumers.

4. What is the difference between branding and marketing?

Marketing is a rocket but branding is a capsule.
Marketing is used to promote product or service, branding is used to actively
shape your brand and who you are.
 5. Use expressions in the box to complete this advertisement for SMM, a provider of
social media marketing.

blog
niche communities
networking
optimization

questionaires

podcasts
digital
downloadable

advertisers stickiness

subsciption premium

Cross-selling is the process of offering a customer

products that are compatible with the ones they're
purchasing. For example, a banker might establish by
chance that their customer is looking for a new car and
6.What is cross- selling? Give examples. offer an auto loan as a result.
Customer relationship management - is a process in which a business or other
7. What is CRM? organization administers its interactions with customers, typically using data
analysis to study large amounts of information
8. What is Data Minining? Data mining is the process of analyzing massive volumes of data to
discover business intelligence that can help companies solve problems,
mitigate risks
9. What is customers journey mapping and why is it important? is the process of creating a
customer journey map, a
visual story of your
customers' interactions with
10. How can you boost your creativity? your brand. This exercise
Set a Timer, Think Quantity Over Quality, Become an “Idea helps businesses step into
Machine”, Switch Up Your Routine, Look at Something their customer's shoes and
Familiar Through a New Lens, Read More, Freewrite More see their business from the
customer's perspective.
 11. Explain the following expressions and give examples:
a) „ a-ha” moment the time when entrepreneuer gets a new idea
b) Viability the ability to succeed over the long term
c) Prototyping is the activity of creating prototypes
d) Competitive advantage is an attribute that allows an organization to outperform its
competitors

12. What do you think is more important, to be able to develop creative ideas or to be innovative and
It
turn creative ideas into pracice. Give examples.
is more important to turn creative ideas into practice.The true challenge is making an idea—which is really just a good
intention—operational. A strong new idea can indeed linger in a company for years unacted upon, not because its merits are not appreciated,
but rather because no one has taken on the task of implementing it.

13. What will be the future of role of HR? How will job market change? What will be the impact of
renvented jobs on HR? The role of HR is continuously evolving, and HR
professionals can aim to learn about the technologies,
https://www.youtube.com/watch?v=fjCPWyiDoXU trends and operational changes shaping the future of
business.
Accountability is ensuring that a person or organization is judged on the
14. What is accountability? performance or behavior of something for which they are responsible. It is
related to responsibility but is seen more from a supervisory perspective.

15. What is the difference between recruitment and selection. Recruitment is a process which entails
searching for candidates, and selection is a
process of picking the candidates from the
shortlisted ones.
16. What is job design? Why is it important and how can it help?
Involves specifying the content and methods of jobs. Job designers focus on what will be done in a job,
who will do the job, how the job will be done, and where the job will be done.
17. What are job design strategies? /describe/ The strategies are job rotation, job enlargement, job
enrichment, and job simplification.

18. How job design can help with organization and what are 5 components of job design?/describe
The five core characteristics of job design are skill variety, task identity, task significance,
autonomy, and job feedback.
19. What is performance appraisal and why is it important?
Performance appraisals are used by companies to know more about their
workforce. These evaluations enable managers to learn about each
employee's skills and limitations so that they can best utilize them
20. What is induction training? in the workplace and improve their future performance.
It is providing training to the newly recruited employees in the organization so that they will act as
a productive asset for them
21. What are the stages of team development. Give examples.

22. Give the term for each definitione.

1. Motivation
_______________ Passion to work for reasons beyond money or status. Drive to achieve.
2.Social
_______________
skills Proficiency in managing relationships and building effectiveness in leading change.
3. _______________ Ability to control or redirect disruptive impulses and think before acting.
Self-regulation
4. Empathy
_______________ Ability to understand and respond to the emotion and reactions of other people.
Self- awereneesAbility to recognize and understand your own moods, emotions and drives, as well
5. _______________
as their effect on others.

23. What are the main points you would include in a presentation about cross-cultural issues for
people coming from abroad to work in your country?
I will include following main points :
1.Facts and Statistics
2.Language(s) of Poland
3.Polish Culture and Society
4.Manners and Etiquette in Poland