Design Thinking

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INTRODUCTION: •

• Fitbit (stylized as Fitbit) is an American consumer


electronics and fitness company.
• It is modern watch of 21st generation.
• It produces wireless-enabled wearable technology, physical fitness
monitors and activity tracker such as smartwatches pedometers and
monitors for heart rate, quality of sleep and stairs climbed as well as
related software.
• It is a device that people can wear around their wrist to measure
their daily steps and heart rate and calories burnt throughout day and
week and many more.
HISTORY:
• Founder: James Park; Eric Friedman
• Key people: James Park(CEO); Eric Friedman(CTO)
• Founded: March 26, 2007; 15 year ago in Delaware, U.S.
• The company was founded as healthy metrics research, Inc. in San
Francisco, California on March 26, 2007 by James park (CEO) and
Eric Friedman (CTO).
• In October 2007, it changed its name into Fitbit, Inc.
• In January 2015, the company successfully defended against a
trademark lawsuit from fitbug.
WHY FITBIT ?
• Fitbit maintain that it is main strenght is that its name has become
synonympous with the connected fitness market.
• By being the top-of-mind name in this space, Fitbit believes it will
remain the sales leader.
• Leading market position and global brand.
• Broad range of connected health and fitness devices.
• Advanced, purpose-built hardware and software technologies.
• Broad mobile compatibility and open API.
• Broad and differentiated go-to-market strategy.
• Large and growing community and powerful network effects.
• Direct relationship and continuous communication with our users.

FEATURES:

• Make every minute count and reach your goals with a deeper
understanding of your body and activity.
• Move with charge 4.
• Built-in GPS. Picture the path to your goals.
• 24/7 Heart Rate Tracking. Know your heart to map your journey.
• Made for Fitness. Push yourself further.
• Sleep Tracking.
• Spotify Control.
• Records information about your daily habits and exercise.
• In the other watches the main issue is the cell is fastly dead but in
fitbit there is no problem of cell.
• In fitbit its chargeable and simpliuselable.
• Best overall smartwatch: Fitbit Versa 3
• Best fitness tracker: Fitbit Charge 5
• Best for battery life: Fitbit Inspire 2
• Best for high tech feature: Fitbit Sense
• Best affordable: Fitbit Versa 2
• Best for kids: Fitbit Ace 3
REASION TO PURCHASE IT:

• Fitbit is a fitness tracker device that records informationn


about your daily habits and exercise.
• Its track the step you take, your heart rate, the number of
staff flights you have climbed, and more.
• Fitbit is definitely fitness-focused devices.
• Fitbit is a magic solution that will suddenly give you the
motivation to exercise.
• Fitbit is easy to wear in your wrist compare to other
watch.
• The weight of fitbit watch is 50 gram, which is easy to
carry out.
• After seeing the market condition and people affordable price our
made watch in every prices.
• Fitbit is easy available in India at any cost, some prices
and best featuer of watches are given below.

MODEL PRICES BATTERY WATER


LIFE RESISTANCE
Fitbit Versa 3 18499/- 6 Days 50 m
Fitbit sense 18999/- 6 Days 50 m
Fitbit Charge 4 11999/- 7 days 50 m
Fitbit Inspire2 7999/- 10 days 50 m
Fitbit Charge 5 14499/- 7 days 50 m
Fitbit Luxe 11999/- 5 days 50 m+
Fitbit Ace 3 5999/- 8 days 50 m
CONCLUSION:

• At the end of my product,


it is the best watch in the
competition of rest of the
watches for men, boys
women and girls.
• It is light to wear and water
resistance.
• With the many features the
prices of the watch is good
for everyone.
THANKYOU

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