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    Design Thinking

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    subham singh
    Fitbit is an American company that produces wireless-enabled wearable devices for tracking fitness and health metrics. Some of its popular products include smartwatches, fitness trackers, and devices that monitor heart rate, sleep, and other data. Fitbit was founded in 2007 and quickly became a leader in the connected fitness market due to its wide range of affordable, easy-to-use devices and large user community. Its devices are known for accurately tracking steps, heart rate, and other daily activities to help users better understand their health and reach fitness goals.

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    Design Thinking

    Uploaded by

    subham singh
    38 views10 pages
    Fitbit is an American company that produces wireless-enabled wearable devices for tracking fitness and health metrics. Some of its popular products include smartwatches, fitness trackers, and devices that monitor heart rate, sleep, and other data. Fitbit was founded in 2007 and quickly became a leader in the connected fitness market due to its wide range of affordable, easy-to-use devices and large user community. Its devices are known for accurately tracking steps, heart rate, and other daily activities to help users better understand their health and reach fitness goals.

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    Fitbit is an American company that produces wireless-enabled wearable devices for tracking fitness and health metrics. Some of its popular products include smartwatches, fitness trackers, and devices that monitor heart rate, sleep, and other data. Fitbit was founded in 2007 and quickly became a leader in the connected fitness market due to its wide range of affordable, easy-to-use devices and large user community. Its devices are known for accurately tracking steps, heart rate, and other daily activities to help users better understand their health and reach fitness goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    38 views10 pages

    Design Thinking

    Uploaded by

    subham singh
    Fitbit is an American company that produces wireless-enabled wearable devices for tracking fitness and health metrics. Some of its popular products include smartwatches, fitness trackers, and devices that monitor heart rate, sleep, and other data. Fitbit was founded in 2007 and quickly became a leader in the connected fitness market due to its wide range of affordable, easy-to-use devices and large user community. Its devices are known for accurately tracking steps, heart rate, and other daily activities to help users better understand their health and reach fitness goals.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 10

    INTRODUCTION: •

    • Fitbit (stylized as Fitbit) is an American consumer


    electronics and fitness company.
    • It is modern watch of 21st generation.
    • It produces wireless-enabled wearable technology, physical fitness
    monitors and activity tracker such as smartwatches pedometers and
    monitors for heart rate, quality of sleep and stairs climbed as well as
    related software.
    • It is a device that people can wear around their wrist to measure
    their daily steps and heart rate and calories burnt throughout day and
    week and many more.
    HISTORY:
    • Founder: James Park; Eric Friedman
    • Key people: James Park(CEO); Eric Friedman(CTO)
    • Founded: March 26, 2007; 15 year ago in Delaware, U.S.
    • The company was founded as healthy metrics research, Inc. in San
    Francisco, California on March 26, 2007 by James park (CEO) and
    Eric Friedman (CTO).
    • In October 2007, it changed its name into Fitbit, Inc.
    • In January 2015, the company successfully defended against a
    trademark lawsuit from fitbug.
    WHY FITBIT ?
    • Fitbit maintain that it is main strenght is that its name has become
    synonympous with the connected fitness market.
    • By being the top-of-mind name in this space, Fitbit believes it will
    remain the sales leader.
    • Leading market position and global brand.
    • Broad range of connected health and fitness devices.
    • Advanced, purpose-built hardware and software technologies.
    • Broad mobile compatibility and open API.
    • Broad and differentiated go-to-market strategy.
    • Large and growing community and powerful network effects.
    • Direct relationship and continuous communication with our users.

    FEATURES:

    • Make every minute count and reach your goals with a deeper
    understanding of your body and activity.
    • Move with charge 4.
    • Built-in GPS. Picture the path to your goals.
    • 24/7 Heart Rate Tracking. Know your heart to map your journey.
    • Made for Fitness. Push yourself further.
    • Sleep Tracking.
    • Spotify Control.
    • Records information about your daily habits and exercise.
    • In the other watches the main issue is the cell is fastly dead but in
    fitbit there is no problem of cell.
    • In fitbit its chargeable and simpliuselable.
    • Best overall smartwatch: Fitbit Versa 3
    • Best fitness tracker: Fitbit Charge 5
    • Best for battery life: Fitbit Inspire 2
    • Best for high tech feature: Fitbit Sense
    • Best affordable: Fitbit Versa 2
    • Best for kids: Fitbit Ace 3
    REASION TO PURCHASE IT:

    • Fitbit is a fitness tracker device that records informationn


    about your daily habits and exercise.
    • Its track the step you take, your heart rate, the number of
    staff flights you have climbed, and more.
    • Fitbit is definitely fitness-focused devices.
    • Fitbit is a magic solution that will suddenly give you the
    motivation to exercise.
    • Fitbit is easy to wear in your wrist compare to other
    watch.
    • The weight of fitbit watch is 50 gram, which is easy to
    carry out.
    • After seeing the market condition and people affordable price our
    made watch in every prices.
    • Fitbit is easy available in India at any cost, some prices
    and best featuer of watches are given below.

    MODEL PRICES BATTERY WATER


    LIFE RESISTANCE
    Fitbit Versa 3 18499/- 6 Days 50 m
    Fitbit sense 18999/- 6 Days 50 m
    Fitbit Charge 4 11999/- 7 days 50 m
    Fitbit Inspire2 7999/- 10 days 50 m
    Fitbit Charge 5 14499/- 7 days 50 m
    Fitbit Luxe 11999/- 5 days 50 m+
    Fitbit Ace 3 5999/- 8 days 50 m
    CONCLUSION:

    • At the end of my product,


    it is the best watch in the
    competition of rest of the
    watches for men, boys
    women and girls.
    • It is light to wear and water
    resistance.
    • With the many features the
    prices of the watch is good
    for everyone.
    THANKYOU

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