576 PDF
576 PDF
576 PDF
Corresponding Author:
Dwi Julianingsih
University of Raharja, Tangerang, Indonesia
Email: [email protected]
Professional Service Firms (PSFs), where reputation is an organization's evaluation based on the perceptions of
various stakeholders. Reputation is essential and essential in many types of service industries for PSFs[4].
In the professional recruitment service industry or headhunters, company reputation and service quality
are essential in maintaining customer trust. Over time, business competition between companies is getting
tougher[5]. Each company is vying to win the competition. They are increasingly competitive and strive to
provide the best service and maintain an excellent name to survive in the competition, maintain relationships
with clients and achieve profits[6][7].
Reputation is the most critical factor of the company's characteristics that can form customer trust.[8]
Boyd & Bergh added that the company's reputation is an intangible asset that can maintain a company's
competitive advantage sustainable[9]. However, building a company's reputation takes a long time. The more
positive the company's reputation, the more financially profitable it will be[10].
In order to maintain the continuity of a business, especially in the service industry, a company must be
able to provide the best service to its clients consistently to improve its reputation and provide a competitive
advantage in business competition with competitors[11].
Based on the description above, this study aims to determine the effect of company reputation and
service quality (Headhunter) on purchasing decisions for professional recruitment services[12].
Develops Likert
The company is always
innovative innovating
Information Likert
The search for a decisive
search
solution
The data analysis method used in this research is the multiple linear regression method. Multiple linear
regression analysis provides facilities to objectively assess the degree and character of the relationship between
the independent and dependent variables. The influence between variables in this study can be known using the
SPSS (Statistical Package for the Social Science) application. The form of the equation of the path is as follows:
Y= pyx1 + pyx2 + pyxk + ƹ
Y= Service purchase decision (endogen)
X1, X2= Effect of company reputation and service quality P= Path coefficient between causal
variables and effect variables Ƹ= Variabel residu (error)
Instrument reliability shows that an instrument can be trusted as a consistent measuring tool in data
collection. The instrument can be trusted if the calculated r-value is greater than the table r table. The value of
the instrument reliability test results can also be grouped into:
● Less reliable with Cronbach's Alpha coefficient (0.00-0.20)
● Somewhat reliable with Cronbach's Alpha coefficient (0.21-0.40)
● Quite reliable with Cronbach's Alpha coefficient (0.41-0.60)
● Reliable with Cronbach's Alpha coefficient (0.61-0.80)
5. Suggestion
Based on the results of this study, some recommendations can be applied both practically and
academically. The practical recommendations are:
1. Headhunter companies are expected to improve the best service to provide a good image/reputation to
clients because the nature of service companies is service and how to give satisfaction to
customers/clients[18].
2. Headhunter companies, besides having an obligation to provide the best service to clients, another
thing is to maintain the good name of the candidates who have been processed, because these
candidates can indeed become influencers who give a positive impression to clients or other
companies[19].
While the academic recommendations are:
1. Future research is expected to raise one case from a large headhunter company (local/international)
regarding building the reputation of a headhunter service company[20]. This is so that the headhunter
Industry has a proven academic subject of what reputation looks like in the Headhunter
Industry[21][22].
2. Further research that can be exposed is looking at the point of view of candidates who have
experienced the services of the headhunter industry so that we can academically see clearly what it is
like to build a company reputation from the perspective of clients and candidates[23].
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