This document contains an assignment for an entrepreneurship class involving a case study about the business opportunity presented by Script Pad, a software that allows doctors to electronically write and send prescriptions to pharmacies. It includes responses to 4 discussion questions about Script Pad that analyze the opportunity it presents, the environmental trends that enable it, perspectives of a doctor considering adopting it, and which side - doctors or pharmacies - presents the biggest adoption challenge.
This document contains an assignment for an entrepreneurship class involving a case study about the business opportunity presented by Script Pad, a software that allows doctors to electronically write and send prescriptions to pharmacies. It includes responses to 4 discussion questions about Script Pad that analyze the opportunity it presents, the environmental trends that enable it, perspectives of a doctor considering adopting it, and which side - doctors or pharmacies - presents the biggest adoption challenge.
This document contains an assignment for an entrepreneurship class involving a case study about the business opportunity presented by Script Pad, a software that allows doctors to electronically write and send prescriptions to pharmacies. It includes responses to 4 discussion questions about Script Pad that analyze the opportunity it presents, the environmental trends that enable it, perspectives of a doctor considering adopting it, and which side - doctors or pharmacies - presents the biggest adoption challenge.
This document contains an assignment for an entrepreneurship class involving a case study about the business opportunity presented by Script Pad, a software that allows doctors to electronically write and send prescriptions to pharmacies. It includes responses to 4 discussion questions about Script Pad that analyze the opportunity it presents, the environmental trends that enable it, perspectives of a doctor considering adopting it, and which side - doctors or pharmacies - presents the biggest adoption challenge.
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Name: Syed Faizan Zaidi Enrollment: 03-134192-002 Class: BSCS - 4A
Bahria University Lahore Campus Department of Computer Sciences Entrepreneurship Assignment # 1
Group members
Syed Faizan Zaidi
03-134192-002
Abdul Basit 03-134192-003
Ammar Shahid 03-134192-009
Faisal Ammad ud Din
03-134192-013
CASE 2.1 Name: Syed Faizan Zaidi Enrollment: 03-134192-002 Class: BSCS - 4A
Script Pad: Interesting Idea—But Will Doctors and Pharmacies Sign
On? Discussion Questions: 1. In this chapter, an opportunity is defined as being (1) attractive, (2) durable, (3) timely, and (4) anchored in a product or service that creates value for its buyer or end user. To what extent does Script Pad meet each of these tests of an opportunity? Answer:
When someone appears to the Script Pad, I assume there are many opportunities. The drawbacks that have are that it is also beneficial when you need to know how much or whether you were given by your doctor. It's interesting that if it is doing well for anyone, they will tell their families, doctors, and maybe clients about it. It reduces time by getting the doctor to enter all of the information into the Script Pad rather than writing it on paper. We all know how long it takes for the doctor and report to the meetings to tell the medicine, so the doctor will speak to you right now and give it to the dispensary as early as possible rather than you trying to take it there. You should depend on it for your own benefit.
2. What environmental trends are working in Script Pad’s favor? If Script Pad has uncovered a promising business opportunity, what environmental trends have made Script Pad possible? Answer:
1. What environmental trends are working in Script Pad’s favor?
Script Pad is benefiting from four environmental factors. Social Trends: Electronic prescriptions are essential for doctors, clients, and pharmacy technicians, given the growing emphasis on avoiding medication error. Technological trends: Script Pad’s innovation becomes spreadable due to cell devices and compact notebooks. Economic trends: As more doctors use the Script Pad software and also more pharmacies want to accept electronic medications from Script Pad, Script Pad would have a better chance of making money. Regulatory reforms and political intervention: Electronic patient notes and prescriptions will be promoted by the national govt and Parliament. They will present the budget as well as the bonuses to the appropriate agency. 2. If Script Pad has uncovered a promising business opportunity, what environmental trends have made Script Pad possible? Name: Syed Faizan Zaidi Enrollment: 03-134192-002 Class: BSCS - 4A
Since Script Pad has discovered a lucrative market prospect, several of the global developments which have enabled Script Pad feasible are: Service charges are smaller. Mobile phones and other handheld gadgets are widely used. Network-based remote management Pharmacies are closely connected to doctors' smart phones, allowing additional comfort, durability, and responsive connectivity. As well as support by the government.
3. Put yourself in the shoes of a family physician that’s part of a small practice (containing five doctors). If you were that doctor and were being pitched on Script Pad’s method for writing prescriptions, how would you react? What would you see as the pluses and minuses of adopting the service? Ultimately, based on the information in the case and Script Pad’s Web site, what would your decision be? Answer: No doubt, it is a good method in my opinion giving prescription on script pad instead of giving handwritten prescription as mentioned in case study 40 percent of handwritten prescriptions contain some type of medication error sometimes errors are caught but sometimes the errors are not caught, and real damage occurs. According to survey 7000 deaths occur each year in the United States as a result of prescription writing mistakes. But in our country doctors mostly prefer handwritten prescription which is harmful for lives due to misunderstanding of pharmacists giving wrong dosages. It is responsibility of government to encourage and commit doctors giving prescription on scripts pad and also to develop its android version, so every doctor, pharmacist and patient easily use the application on all platforms. The pluses to using Scripts Pad is that it is an easier and faster method and there are low chances of mistake. But the minuses to that is what if the phone breaks or stop working how the patient would know what they were taking or how much the doctor gave them. The pluses to the doctor writing your prescription is that you will have it on paper, you can make prints if you want but the minuses is that you can misplace it and doctors could have forgot to place it on folder. 4. On what side do you think Script Pad faces the biggest adoption challenge—the physician side or the pharmacy side? Explain your answer. Answer: In my opinion the biggest challenge for the Script Pad is to adopt the pharmacy side. Script Pad’s technology can be adopted by each physician individually and can only affect a physician. Conversely, when technology is acquired by a pharmacist, more staff members may need to be trained to teach them how to use that technology and it may require changes in the general pharmacy process. As a result, it is likely to create high resistance on the pharmacy side. Many employees can resist new technologies and then challenge how to Name: Syed Faizan Zaidi Enrollment: 03-134192-002 Class: BSCS - 4A
transfer them to adopt new and advanced technologies. It's going to be hard work so according to me the biggest challenge is getting on the pharmacy side. Depending on the Script Pad its biggest challenge is user acceptance and it needs to accept both pharmacists and doctors in order to be successful. There is no significant change in the medical industry. Although you use electronic devices, currently only 10% of electronic commands are handled. By promoting electronic health records, the U.S. conference approves funding as an economic stimulus package. Still the success of Script Pad is hopeful and can save lives literally. I would also inform future or potential customers regarding this program. We can also conduct a customer survey to find out if my app is popular with my clients or if they have an interest in the Script application. I have also done research on pharmacists and doctors to ask what they think about this program. If they think it is a good idea and their opinion and suggestions are also welcome in any application development.
