Purposive Communication PDF
Purposive Communication PDF
Purposive Communication PDF
PURPOSIVE COMMUNICATION
MODULE I:
COMMUNICATION IN THE 21ST CENTURY
“ What we do in life is determined by how we communicate. In this modern
world, the quality of life is the quality of how we communicate.”
I. MODULE OVERVIEW
THEME ACTIVITIES TIMEFRAME
Theme: Communication, Process, and Ethics 2 WEEKS
ARISTOTLE MODEL
1. People - People who are involved in the communication process assume two
roles-both as sources and receivers of the message. The source initiates a
message, and the receiver is the intended target of the message. These roles
are not performed independently and successively but rather continually and
simultaneously.
2. Message - This is the verbal and non-verbal form of the idea, thought, or feeling
that one intends to communicate to another person or group of people. Verbal
message pertains to the language one utters. It comes in forms of words,
phrases, and sentences which can be either oral or written. Non-verbal message
refers to gestures, body movements, sign languages and facial expressions that
carry with them their own meaning.
3. Channel - It refers to the means with which the message is delivered. As the
message moves from the source to the receiver, it passes through a medium
(plural is media) or a channel which can be airwaves and cable (channels for
receiving television messages), sound waves ( for radio messages), and sound
and light waves (for face-to-face communication allowing the receiver to see and
hear the sender).
4. Feedback - It is the receiver’s verbal and non-verbal response to the source’s
message. Ideally, when one delivers a message, a response is expected. The
response however does not necessarily have to be verbal for it to be considered
a feedback.
5. Code - In human communication, this code pertains to language. A code is a
systematic arrangement of symbols used to create meanings in the mind of
another person/s.
6. Encoding and Decoding - Encoding is defined as the process of translating an
idea or a thought into a code. When students hear these verbal descriptions,
they start using these words and develop their own mental image. This process
is called decoding-the process of assigning meaning to an idea or a thought.
Components of Communication:
“The Lord has always reminded us to be good stewards and to freely share so the
may be encouraged and give you the glory”
Ma’am May