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22 2:1 AM ˘ ` 1

ANNUAL REPORT
1997

Challenge
the
Limits.
» …” ·” 97‡ … `⁄ 03.1.22 2:2 AM ˘ ` 2

1 6 14
The Economic Challenge The Competitive Challenge The Consumer Challenge
At Samsung, our strategy of being World markets keep opening wider. Our The limits of consumer taste seem bound-
consumer-focused, rather than attuned global and localization strategy– made less, but actually, they’re not. Consumers
to producers, helped to mitigate the possible by long-term investments – is work- want smarter and custom choices, lifestyle
effects of the sudden downturn. This in ing. At home, and abroad, protectionism options that suit them to a tee. The first
no way minimizes the depth of the crisis, has ceded to competition. More than ever, Samsung automobile, introduced in early
both for Samsung and the increasingly our creativity, innovation, and brand 1998, embodies a new paradigm in design.
interdependent global economy. We strength will be challenged. It’s not a product, but but a service.
have responded by focusing on our core Not just a mode of transportation, but an
growth businesses. extension of personal living space – a home
on wheels. Not a car, but an experience.
That goes for all we do for consumers. We
strive to create experiences.

20 24 31
The Connectivity Challenge The Caring Challenge Corporate Profile
Telecommunications is the backbone of the In the race to become the best, it is easy
global connected economy, the key infra- to forget the most important race of all, the
and Financial Summary
structure that makes the rapidly accelerat- human race. We have a tradition of going
ing future possible. It’s an industry that’s beyond corporate duty–we want to be
heavily competitve, but rich in innovation
and promise for Samsung.
involved. Virtually wherever we do business,
we support the common good. We believe
40
in helping the world we live in to continually
improve. Our philosophy is simple: for Directory of
Samsung to succeed, we must help the Samsung Off ices
world succeed.
» …” ·” 97‡ … `⁄ 03.1.22 2:2 AM ˘ ` 1

1-The Economic
Challenge: The
speed and severity
of Asia’s recent
economic troubles
were felt around
the world,
particularly in our
home region.
» …” ·” 97‡ … `⁄ 03.1.22 2:2 AM ˘ ` 2

At Samsung, however, our strategy of being consumer-focused,

rather than attuned to producers, helped to mitigate the effects
of the sudden downturn. This in no way minimizes the depth of
the crisis, both for Samsung and the increasingly interdependent
global economy. We have responded by focusing on our core
growth businesses. Samsung is Challenging the Limits by means
of the following:

Reorganizing to focus on four or five core

business sectors, including electronics and financial services.
Decision-making authority has been decentralized to the
Samsung affiliated companies. We are shedding non-mission-
critical layers and underperforming units.

COMPETITIVE CONSUMER CONNECTIVITY CARING

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Kun-Hee Lee
Chairman
Samsung Electronics

Committing to improve our financial structure

by reducing our debt ratio to 197 % of assets by 1999, with
continuing reductions aimed at reaching a debt ratio of 124%
by 2002. This will bring Samsung to a level comparable with
leading transnational companies. Currently, massive liquidation
of assets, reduction of costs and extensive efforts to attract
foreign capital are in progress.

Adopting consolidated financial statements

audited by a leading global accounting firm and elimination of
loan cross-guarantees between affiliates by the end of 1999.
» …” ·” 97‡ … `⁄ 03.1.22 2:2 AM ˘ ` 4

External limits are being imposed at every turn, from the IMF,
to local economies, to international trade agreements. Our challenge
is to work within these limits, with the givens of a new economic
order, and continue Samsung’s progress toward becoming one of the
world’s most powerful brands.
We still have our eye on the favorable future, and will continue
to invest, boldly and strategically, in growth. This commitment has
been dramatically reaffirmed by the opening of our first semiconductor
wafer fabrication plant in the United States. Located in Austin, Texas,
the plant produces advanced memory products for the world’s major
PC manufacturers. In China, Samsung’s wide range of manufacturing
investments –TVs, VCRs, switching systems, chemicals and textiles –
will reach U.S.$2 billion by the year 2000. We aggressively continue
to pursue opportunities and process efficiencies, wherever profitable
growth can be made to happen.

COMPETITIVE CONSUMER CONNECTIVITY CARING

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That being said, we realize that the greatest limits – and our
greatest challenges – are self-imposed. The times ahead will challenge
our creativity and our collective resolve. The situation demands
sacrifice, hard work, stamina and an indefatigable spirit – qualities
that have always defined our people.
Samsung played a historic role in Asia’s economic miracle over
the past few decades, and we will help lead the region back to health
and prosperity.
It is up to each of us to choose to persevere, to succeed, to
continually expand our possibilities. Opportunity exists, constrained
only by our imaginations and application.
I urge everyone to challenge the limits, and discover how
truly great we can be. I know in my heart, the Samsung family, and
our people, business partners and customers, are up to the test.
Kun-Hee Lee Chairman, Samsung Electronics
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2-The Competitive Chal

ECONOMIC COMPETITIVE CONSUMER CONNECTIVITY CARING

» …” ·” 97‡ … `⁄ 03.1.22 2:2 AM ˘ ` 7

Challenge: World markets keep opening, and

» …” ·” 97‡ … `⁄ 03.1.22 2:2 AM ˘ ` 8

opening wider. Our global and localiza tion str

ECONOMIC COMPETITIVE CONSUMER CONNECTIVITY CARING

» …” ·” 97‡ … `⁄ 03.1.22 2:3 AM ˘ ` 9

tion strategy – made possible by long-term

» …” ·” 97‡ … `⁄ 03.1.22 2:3 AM ˘ ` 10

W
m
to
h

in
s
d

m
o
to
u
w

investments – is working. At home, and abroad, protect

ECONOMIC COMPETITIVE CONSUMER CONNECTIVITY CARING

» …” ·” 97‡ … `⁄ 03.1.22 2:3 AM ˘ ` 11

11

World markets keep opening, and opening and opening wider. Our global and localization strategy –
made possible by long-term investments – is working. At home and abroad, protectionism has ceded
to competition. Wide-open competition hasn’t constrained our possibilities, it just makes them
harder to earn. More than ever, our creativity, innovation and brand strength will be challenged.
We are a leading global company, still on our way to becoming one of the top ten companies
in the world. But “global” is more of a mindset than an operating strategy. Markets are infinitely
specific. The world consists of hundreds of local and regional markets, each with distinct
demographics, politics, infrastructure, culture and customs.
Our strategy, then, is to localize the way we do business, wherever we do business. This
means a great deal of autonomy in the way our core businesses and various Samsung affiliates
organize themselves and approach their markets. This means clearly understanding our cus-
tomers’ individual cultures – their different needs, workstyles and life paths – and responding with
unique, personalized product options. To be the global powerhouse Samsung can become,
we first have to earn the loyalty and admiration of customers in local markets around the world.

protectionism has ceded to competition. More

Restructuring In light of the dramatic reordering of the world Pushing management responsibility
economy, we have streamlined Samsung to to the affiliates, we have dissolved the
Samsung bolster the competitiveness and autonomy of centralized Group Office of the Executive

for Flexible Samsung affiliated companies. By the end of Staff (also known as the Chairman’s Office),
1999, Samsung will be reduced to four or five and discontinued the Executive Committee
Strength core business sectors. Non-core businesses Meeting decision-making process.
will be operated jointly with or sold to third To chart the course and sponsor
parties. Core business sectors will be devel- implementation efforts, we have brought
oped to world-class levels in partnership with together a Restructuring Committee,
leading multinational companies. comprising the ten top executives of the
» …” ·” 97‡ … `⁄ 03.1.22 2:3 AM ˘ ` 12

Wide Capacity Multi Layer

Ceramic Chip Capacitor Plasma Display Panel

Powerbranding Samsung through Innovation

Even in the face of tough competition and uncertain economic times, a world class
brand drives customer preferences, preserves margins and builds customer loyalty.
We continue to invest in the power of the Samsung brand.
Strong advertising is only part of our brand strategy. We can’t just talk the talk – a world class
brand begins with world class products. Products that innovate. That deliver on their promise. That
enhance the lives of customers. That embody quality, reinforcing confidence with every purchase.
Consistent quality builds mindshare. This is true for buyers of drillships and optical fiber as
well as buyers of trucks and microwave ovens. And mindshare drives marketshare.
This challenging philosophy continues to drive Samsung’s brand revolution. Before
we could earn superior mindshare among TV consumers, we had to manufacture a
superior TV – the VisionPLUS™ TV. Superiority is constantly contested, and easily lost
without continual innovation.
Samsung innovation continues. We have completed development of a 55″ digital
projection HDTV that satisfies stringent U.S. digital TV standards. At the same time, we
are revolutionizing the flat screen TV market.

Digital TV 1-Gigabit DRAM Chip

than ever, our creativity, innovation, and brand strengt

Samsung affiliated companies. Their plan will Headquarters will be dissolved once major businesses, improving the financial struc-
be coordinated and implemented by the provi- restructuring is complete. tures of affiliates and increasing the trans-
sional Samsung Reformation Headquarters. Going forward, group-wide operations parency of business management. It also
The Headquarters will also be responsible for will now focus only on corporate culture strengthens the individual businesses in our
the creation of internationally accepted aspects, such as management philosophy, family to face the challenges ahead, as they
consolidated financial statements beginning in code of conduct, and brand and corporate carry the Samsung name and legacy into
fiscal year 1999, and the abolition of identity concerns. the twenty-first century.
cross-guarantee debt arrangements between The restructuring highlights Samsung’s
affiliates. Both the Committee and the commitment to focusing on core growth

ECONOMIC COMPETITIVE CONSUMER CONNECTIVITY CARING

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13

Alpha Chip ITO Coated Glass

Our Dynaflat series, available in 17″ and 19″ models, features a wide range of cutting edge
technologies that are opening a new chapter in the Braun tube industry. In addition, Samsung
Display Devices has completed its third TFT-LCD (Thin-Film-Transistor Liquid Crystal Display) produc-
tion line at Chunan, Korea, and has started production of the world’s first 600mm x 720mm
substrates, the so-called “3.5 generation.” Each of these substrates can yield six 13.3″ or 14.1″
TFT-LCDs, or four 17″ ones. With this production efficiency, we are well positioned to respond
to the increased demand for larger screen notebook PCs as well as the growing market for TFT-LCD
monitors for desktop PCs. With the start-up of the Chunan facility, monthly production capacity
has increased to 280,000 units (based on the 13.3″ version).
Already the world’s largest CRT (cathode ray tube) producer, Samsung Display Devices
continues to carve out a position as a leading player in the TFT-LCD market. TFT-LCDs are expected
to represent over 10% of the world monitor market by the year 2000; by 2005, it should top 60%.
We intend to own it.

Shuttle Tanker

TFT-LCD

strength will be put to test.

Bringing Next- Samsung Display Devices has developed have mastered the core technology–
the world's first 30″ single glass TFT-LCD already receiving 18 patents related to
Generation for use in next generation high-definition the new TFT-LCD with more patents

Innovation to multimedia displays and large screen pending. The new 30″ TFT-LCD has an
wall-hung television monitors. The greatest effective screen size of a regular 33″ CRT
Flat Display technological barrier to large screen LCDs (cathode ray tube) television screen, but
had been how to use a single glass panel is just 4.5cm thick, weighs only 4.5kg
rather than multiple panels. Leveraging and operates on one-fifth of the wattage.
a U.S.$10 million investment in R&D, we
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15

3-The Consumer Challenge: The limits of consumer taste seem

» …” ·” 97‡ … `⁄ 03.1.22 2:4 AM ˘ ` 16

The limits of consumer taste seem boundless, but actually, they’re not. Consumers want smarter
and custom choices, lifestyle options that suit them to a tee. The days of the Ford Model-T are over.
We seek innovation in meeting consumer desires. The first Samsung automobile, introduced
in early 1998, embodies a new paradigm in design. It’s not a product, but a service. Not just a mode
of transportation, but an extension of personal living space – a home on wheels. Not a car, but an
experience. That goes for all we do for consumers. We strive to create experiences.
“Challenge the Limits,” the theme of our global advertising campaign, encourages consumers
to enlarge their experiences – and their expectations, because we’re confident we can meet them.

Design Matters
Even as Samsung restructures to concentrate on core businesses, our commitment to design as
a way of life endures. Design is one of the key elements of creating a relationship with one’s environ-
ment, and some of its best expression can be found in the tools and objects which help people
improve their personal quality of life.
And the relationship between good design and personal satisfaction is fundamental.“Samsung
is very aware of the need for total customer satisfaction,” our Chairman has said. “To do that, we
need to consider all psychological and even some philosophical aspects of our customers’ needs
and desires.”

boundless, but actually, they’re not. Consumers want smarter and custom choices, lifestyle options that suit them to a tee. The f irst Samsu

ECONOMIC COMPETITIVE CONSUMER CONNECTIVITY CARING

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17

The global auto industry has been put on notice: we are serious
about producing top quality personal automotive experiences.
After a year of full-blown quality rehearsals, Samsung Motors’ first
car, the SM5, began to roll off the state-of-the-art assembly line
in February 1998 – less than three years since the company’s incep-
tion. The SM5 is designed to appeal to a broad range of tastes
by offering the refinement of a luxury car with the economy of a
Putting Samsung midsize model. Building on outstanding sales performance in

Personality Korea, Samsung Motors began exporting to the Middle East, Latin
America, China and Southeast Asia in July 1998.
into the Personal It’s not just the SM5’s standout qualities – its ride, safety,

Car Market durability and interior elegance. As a truly customer-driven

company, we have revamped the car buying and ownership experi-
ence with a comprehensive, relationship-based approach to sales
and service. A customer’s relationship with Samsung does not
end with a purchase – it has only just begun.
The Samsung Motors experience is a direct result of a
unique relationship between customers and our company. Through
continuous interactive development, including behavioral research,
we have created a car in harmony with the needs and desires of
our customers. We are committed to delighting customers today
and in the future.

tee. The f irst Samsung automobile, introduced in early 1998, embodies a new paradigm in design. It’s not a product, but

On page 14 - 15, from lef t to right

Researcher Bon Young Koo conducts research and design of piston parts.
Engineer Su Gon Kim performs inspection on car doors.
Adviser Min Suk Kim provides a variety of services for insurance and maintenance as well as consulting.
Consultant Sang Im Kim schedules maintenance appointments and handles emergency inquiries and service requests.
Designer Sang Jin Ahn analyzes design trends and designs automobiles.
» …” ·” 97‡ … `⁄ 03.1.22 2:4 AM ˘ ` 18

Our investment in design remains substantial – hundreds of millions in

U.S. dollars in design innovations and research and development. In 1995,
Samsung established ids (Innovative Design lab of Samsung), with the goal
of creating a world-class design education and research institute. The insti-
tute’s goals are to develop creative designers who will help develop products
for the twenty-first century, and to inspire a spirit of creative design within
the entire Samsung family as an integral part of our business strategy.
We now operate state-of-the-art design studios in Korea, Japan, the
U.S., and the U.K. The studios focus on innovating products that closely
reflect the culture of local markets. By staying close to the consumer, we aim
to develop product experiences that earn “world’s best” distinction for
function, design and environmental friendliness.
The impact continues to be phenomenal. For example, at the Industrial
Design Excellence Awards (IDEA), co-sponsored by the U.S. IDSA and
Business Week, Samsung Electronics won seven awards in 1997 and 1998
combined. Our 3-Dome Digital Camcorder won the 1998 IDEA Gold Medal

Out in the World,

Out-performing
the World
Consumer Reports, the leading magazine in evaluating consumer products, rated
our 20” stereo color television number one in its February, 1998 issue. The previous
year, our 25” model received the same number one rating. Other Samsung models
have consistently rated at or near the top of the list over the past few years.
The U.S. publication, Mobile Computing, selected in early 1998 our SENS 600
(an export model of the AST Ascentia M series) as one of the world’s top three note-
book PCs available today. In making its selection, the magazine pointed out the
following outstanding features: system stability, hard disk and CD-ROM drive
performance, high-resolution TFT-LCD screen, speaker quality, larger easy-to-use
keyboard, batteries that last over four hours, and user friendly finishing touches.

a service. Not just a mode of transportation, but an extension of personal living space – a home on wheels. Not a car, but an experience. That

ECONOMIC COMPETITIVE CONSUMER CONNECTIVITY

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19

and our Duble Phone the Bronze in the design concept category. Michael
Gallager, the Chairman of the IDEA Judging Committee, praised the 3-Dome
as “a realistic fantasy–both abstract art and practical design.” Winners in
1997 included our sporty Net Board PC, the whimsical Weeble phone, and
our portable Junior Internet TV and its wearable remote control.
In addition, at the 1997 year-end awards of one of the world’s leading
contemporary industrial design institutions, Industrie Forum (iF) Design
Hannover, four Samsung products were singled out for their innovative, func-
tional designs: the ND-101 Digital Audio Player, the SyncMaster 400 TFT-LCD
Monitor, the VC-7550 Vacuum Cleaner, and the CD-ROM titled “Sokkuram.”
Good design is an imperative for business. As Kun-Hee Lee, Chairman
of Samsung, has said, “Intellectual assets will determine a company’s
value in the coming ‘era of culture.’ The age when companies simply sell
products is over. In the new era, enterprises have to sell their corporate
philosophy and culture. An enterprise’s most vital assets lie in its design and
other creative capabilities. I believe the ultimate winners in the twenty-first
century will be determined by these skills.”

Net Board PC Duble Phone 3-Dome Digital Junior

Camcorder Internet TV

Samsung established ids (Innovative Design lab of

Samsung) with the goal of creating a world-class design
education and research institute.

an experience. That goes for all we do for consumers. We strive to create experiences.
» …” ·” 97‡ … `⁄ 03.1.22 2:5 AM ˘ ` 20

4 -The Connectivity Challe nge:

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21

nge: Telecommunications is the backbone of the global connected economy, the

» …” ·” 97‡ … `⁄ 03.1.22 2:5 AM ˘ ` 22

Telecommunications is the backbone of the global connected economy, the key infrastructure
that makes the rapidly accelerating future possible. It’s an industry that’s heavily competitve, but
rich in innovation and promise for Samsung.
We’re already pushing the envelope. The first in the world to successfully implement CDMA
cellular technology for commercial use, we are working with leading technology giants to standard-
ize CDMA worldwide. The initiative, IMT 2000, brings together Lucent Technologies, Motorola,
Northern Telecom, Qualcomm and Samsung – an unrivaled collection of peers.
While our penetration into the profitable cellular handset niche increases, we are also focused
on the telecommunications infrastructure market. Already the leader in Korea, we intend Samsung
to be a major player in the world market within two years. Recent contracts establishing infrastruc-
ture in China, Colombia, Sri Lanka, Russia and Chile are contributing to our momentum.
In May of 1998, Samsung Electronics became the first to be formally certified by China as
a supplier of mobile telecommunications switching systems. (Samsung, Motorola and Lucent
Technologies have previously acquired certification on wired switching systems.) The certification
will help us to push forward more smoothly our pilot CDMA cellular phone service in Shanghai
and Tianjin and to launch a full-fledged commercial service scheduled for late 1998.

key infrastructure that makes the rapidly accelerating future possible. It’s an industry that’s heavily competit

Samsung Website Rates with the Best

Samsung’s website (www.samsung.com) was recently given high marks by Dow Jones, parent of
The Wall Street Journal. Our site received 36 out of a possible 40 points (IBM received 38, Microsoft 34,
H E LLO !
and Sony 30). In addition, Samsung’s site earned the following honors in 1996 and 1997: Killer Site,
Webmaster Award, Best of Internet, and HighFive Award. The site currently receives an average of 750,000
hits per day. In addition, Samsung Electronics America has inaugurated the Samsung Online Store
(www.sosimple.com), to provide direct access to our products.

Olympic Partnership
Highlights Leadership in
Wireless Communications
Equipment
Challenging the limits is a way of life for world
world athletes,
class class athletes,
and weand
celebrate
we celebrate
them for
them
it.
for the
As it. As
Worldwide
the Worldwide
Partner
Partner
for Wireless
for Wireless
Communications Equipment for the Olympic
Games, Samsung Electronics provided wire-
wireless
less communications
communications
equipment
equipment
for the
for 1998
the
1998 Nagano
Nagano Olympic
Olympic
WinterWinter
Games,Games,
and will
and do
will same
the do thefor
same
the for
2000theSummer
Sydney 2000
Olympic
OlympicinGames.
Games Sydney.InInNagano,
Nagano,we
weprovided
provided

ECONOMIC COMPETITIVE CONSUMER CONNECTIVITY CARING

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23

H E LLO !

heavily competitive, but rich in innovation and promise for Samsung.

Innovation that Brings the World Closer to Samsung

Samsung Electronics is the first to form optical fiber up to 360km long. Using a proprietary
approach to modified chemical vapor deposition (MCVD), we have nearly doubled the maximum
length attainable by conventional methods. With 19 patents in the U.S., Japan and China,
our unique process raises productivity at least 90% over other methods. Mass production and
export will start in 1999.

14,000 wireless units to athletes, officials, agony of defeat, the athletes got to share
sponsors and media. Samsung leaders partic- their joy in participating on the exalted
ipated in the Olympic torch bearing relay, and world stage, real time, with their loved ones
conducted a hospitality program that brought back home.
180 Korean and overseas business partners Only world class companies are desig-
as our guests. nated The Olympic Partner (TOP) companies.
Our “Call Home” program offered ath- Samsung is the only company not based
letes a free call home on a Samsung mobile in the U.S. or Japan among this select group.
phone to share their special Olympic moment.
From the glory of winning a medal to the
» …” ·” 97‡ … `⁄ 03.1.22 2:5 AM ˘ ` 24

5-The Caring Ch

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25

Challenge:
» …” ·” 97‡ … `⁄ 03.1.22 2:5 AM ˘ ` 26

The world keeps getting smaller. A student in Mexico shares the same aspirations as one
in Moscow. The challenges that face a social worker in Malaysia might well be the same as
those in New York. In the race to become the best, it is easy to forget the most important
race of all, the human race.
We have a tradition of going beyond corporate duty – we want to be involved. At Samsung,
we believe that corporate success carries with it broadscale communal responsibility. Well
beyond “giving back,” business has a role in building community. Charity is simply not enough –
Samsung is not only part of a larger community, but, also, each community we serve is an
integral part of Samsung itself.
The Samsung workspace is a human environment. Our people actively offer their
expertise in local schools, volunteer and participate in community welfare organizations.
In 1994, Samsung founded a community relations program with the mission of solving
a wide range of social problems by encouraging our employees to voluntarily share their
talents and time. Four years later, over 40% of all Samsung employees worldwide are making
a positive difference in their communities. Our volunteer service programs include: taking
care of senior citizens and the physically disabled; Adopt-a-Mountain and Adopt-a-River
environmental campaigns, and disaster rescue and relief services utilizing our technical
know-how, organized manpower, and equipment. Samsung supports its volunteers through
extended insurance coverage, financial support and 1:1 matching-gift contributions,
and operating an Online Volunteer Center.
Our caring extends to the natural environment. Samsung is committed to manufacturing
products which are environmentally responsible from inception to disposal – throughout the
product life cycle. By doing so, we not only strengthen our relationships with customers, we
are contributing to a better global society.

In the race to become the best, it is easy to forget the most important race of all, the human race. We have a traditio

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27

We have a tradition of going beyond corporate duty – we want to be involved. Virtually wherever we do business, we support th

Global Festival Inspires Volunteers...Worldwide.

Annually, Samsung holds a Global volunteer Service Festival to spread awareness and inspire
our people to volunteer action. During last year’s Festival, more than 100,000 employees
and 3,000 service teams were honored for their volunteer services.
Around the world, our people are sharing their compassion through community services:
drawing and computer lessons for children of low income families in Korea; home repair for
the needy in Malaysia; spending time with mentally-challenged children in India; donating
clothing and bedding for the homeless in Germany; raising money to provide role models for
children of single-parent households in the U.S.; and graffiti eradication in Mexico.
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 28

Restoring the Grandeur

of the Bolshoi Theater
As the recognized leader in consumer
electronics in the former Soviet Union,
Samsung CIS felt strongly that it
show leadership in helping to restore
the Bolshoi Theater, the crown jewel
of the arts in Russia. Beginning in
1993, we contributed U.S.$120,000 to
renovate the building. In addition, we
donated computers and video equipment,
helped fund the development of new
ballet programs, obtained health insur-
ance for the ballet and opera troupes,
and continue to sponsor the printing of
programs for every show. Going forward,
we are helping the Bolshoi develop
a video cassette and CD-Rom series.

business, we support the commo n good. We believe in helping the world we live in to continually improve. Our philo

Sports @ Samsung
Samsung’s mission statement is, “We will devote our human resources and technology to
create superior products and services, thereby contributing to a better global society.”
This same spirit motivates Samsung’s many activities in support of sports around the world.
For us, sports are an important part of culture and communication that promotes
understanding among people. Our new sports website (http://sports.samsung.com) provides
information about exciting sporting events around the world.
Increasingly, we are becoming known for our commitment to celebrating the spirit of
competition. We sponsor and support over a dozen sports around the world, from soccer to
Tae Kwon Do. In addition, Samsung also officially sponsored the IAAF World Championships
in Athletics (Athens, 1997), the Samsung World Gymnastics Series (Lausanne and Berlin,
1997), and the Bangkok Asian Games (Bangkok, 1998).

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29

And we have a knack for converting industrial problems into profitable ventures. Boldly stated,
doing good can be good business. Environmentally friendly plastics that break down quickly
in landfills. Farming fish in reclaimed wastewater from our plants. Leadership in low emission
incinerating technology. These are also ways we contribute to society.
Social and environmental consciousness at Samsung goes beyond national borders.
Wherever we work and live, our people around the world are encouraged to contribute their time
and talents to the welfare of their communities.
Samsung companies support these efforts with funding for a wide range of projects.
The list of social programs Samsung underwrites would be nearly endless. Just a sampling is
indicative of our commitment.
Scholarships for gifted students who would otherwise forego higher education. Massive
emergency relief for victims of natural disasters – an earthquake in Iran, floods in Poland.

Se Ri Pak, Samsung Superstar

The woman in the Samsung cap taking the LPGA swept all the championships in Korea prompting
by storm, Se Ri Pak, is supplanting even Tiger Samsung to come up with a ten-year plan.
Woods as the next golf legend in the making. Fast For her coach, Samsung contracted David
accumulating course records and championships, Leadbetter, who helped further the careers of Nick
Se Ri has made Korea known as an up-and- Faldo, Nick Price and Ernie Els. The results for Se Ri
coming golf powerhouse. have been phenomenal: at 20 years and 9 months,
Se Ri and Samsung started their partnership the youngest winner of the U.S. Women’s Open; win-
when Chairman Kun-Hee Lee, an avid golfer, made ner of her first two majors; tying the record for lowest
a direct order to find a promising young golfer to LPGA tournament score; winning the Jamie Farr
nurture to prominence. Beginning in 1995, Samsung Kroger Classic in convincing fashion. The list–and
became Se Ri’s “guardian angel.” In 1996, she her legend–keeps growing.

improve. Our philosophy is simple: for Samsung to succeed, we must help the world succeed.

Founding and running Korea’s only guide-dog school. Operating two factories designed
exclusively to employ the differently-abled. The Gallery of Korean Art at New York’s Metropolitan
Museum. Sponsorship of the Nobel Prize Series. The Crufts Dog Show in London. Scholarships
to the Malaya University in Malaysia. Computer donations to elementary schools in Thailand.
Environmental campaigns in China. Tae Kwon Do tournaments, from Ho Chi Minh City to Cairo.
Annual sponsorship of the Samsung Running Festival in Eastern Europe.
Virtually wherever we do business, we support the common good. The fact is that our
assistance is more ambitious than the foreign aid programs of many sovereign nations. By the
year 2000, our Community Relations Program will have invested a third of a billion U.S. dollars
in aid to economically depressed areas for development of agriculture, fisheries and rural
solar electrification.
We believe in helping the world we live in to continually improve. Our philosophy is simple:
for Samsung to succeed, we must help the world succeed.
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 30
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 31

31

Corporate
Profile
and
Financial
Summary
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 32

Samsung Samsung Samsung

Companies Electronics Corning Co., Ltd.
Co., Ltd. Employees: 5,500
1997 Sales: $1 billion
Employees: 75,000
Tel: 82-2-3457-9638
1997 Sales: $13 billion
Fax: 82-2-3457-9539
Tel: 82-2-727-7114
http://www.corning.samsung.co.kr
Fax: 82-2-727-7985
http://samsungelectronics.com Major Products
Glass for TV picture tubes and
Major Products
PC monitors, ITO-coated
Multimedia and home appliances:
glass for LCD, rotar y transformers
multimedia PC, Note PC, PDA,
DVD player, DVD-ROM, HDD,
HDTV, DBS, DSC, TV Samsung
Semiconductors: DRAM, SRAM,
FRAM, flash memory, ASIC,
SDS Co., Ltd.
alpha CPU, TFT-LCD, MDL Employees: 6,200
Information and telecommunications: 1997 Sales: $593 million
HHP, ATM LAN/WAN, key phone, Tel: 82-2-3429-2114
CDMA PCS/cellular, transmission Fax: 82-2-3429-4100
system, WLL/switching systems, http://www.sds.samsung.co.kr
optic fibers and components
Main Businesses
Systems integration, systems
Samsung management, computer-aided
design/computer-aided
Display Devices manufacturing, geographic
Co., Ltd. information systems, on-line
services, electronic data
Employees: 19,351
interchange, information
1997 Sales: $2.77 billion
technology training
Tel: 82-2-727-3391
Fax: 82-2-727-3378
http://www.sdd.samsung.co.kr Samsung-GE
Major Products Medical Systems
Color picture tubes, color display
tubes, liquid cr ystal displays,
Co., Ltd.
vacuum fluorescent displays, Employees: 279
light emitting diodes, data input 1997 Sales: $71.6 million
devices (digitizers and touch Tel: 82-342-40-6001
panels), color filters, plasma Fax: 82-342-42-0422
display panel, batteries http://www.sgms.samsung.co.kr

Main Products
Samsung MRI systems, CT systems,
X-ray systems, ultrasound
Electro-Mechanics systmes, PET systems, gamma
Co., Ltd. camera, PACS, patient
monitoring systems, fetal
Employees: 9,097
monitoring systems, defibrillators,
1997 Sales: $1.23 billion
EKG systmes, ambulator y
Tel: 82-331-210-5114
systems, central piping systems,
Fax: 82-331-210-6363
laser systems, ventilator
http://www.sem.samsung.co.kr

Major Products
Parts for mobile communications,
parts for computer components
and peripherals, material/
general/industrial use components,
optical and thin film components,
audio and video parts, automotive
products
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 33

33

Samsung Samsung Samsung

Heavy Industries Petrochemical Fire & Marine
Co., Ltd. Co., Ltd. Insurance
Employees: 10,600 Employees: 450 Co., Ltd.
1997 Sales: $2.3 billion 1997 Sales: $500 million
Employees: 5,387
Tel: 82-2-3458-6100 Tel: 82-52-278-6241
1997 Sales: $4.1 billion
Fax: 82-2-3458-7100 Fax: 82-52-278-6238
Tel: 82-2-758-7114
http://www.shi.samsung.co.kr
Product Fax: 82-2-758-7311
Main Businesses PTA (Purified terephthalic acid) http://www.insurance.samsung.co.kr
Shipbuilding, offshore structures,
Main Businesses
steel structures, cargo and
material handling systems, power
Samsung Automobile insurance, fire
insurance, marine insurance,
systems, engines, tank farms, Fine Chemicals individual annuities, personal
parking systems, refrigeration
Co., Ltd. accident insurance, overseas
and HVAC, construction
travelers’ insurance
Employees: 1,000
1997 Sales: $306 million
Samsung Aerospace Tel: 82-2-772-1900 Samsung
Industries Ltd. Fax: 82-2-772-1809
Card Co., Ltd.
Employees: 7,142 Major Products
Employees: 2,100
1997 Sales: $1.66 billion Fine chemicals: malonate,
1997 Sales: $687 million
Tel: 82-2-3467-7114 mecellose, DMF, methyl
Tel: 82-2-727-8000
Fax: 82-2-3467-7080 amines, TMAC, TMAH
Fax: 82-2-756-8942
http://www.ssa.samsung.co.kr General chemicals: ammonia,
http://www.scc.samsung.co.kr
//www.samsungcamera.com urea, melamine, chlorinated
methanes, formic acid, Major Products
Main Businesses
chlorine/pharmaceuticals Cash advances, installment
Aircraft and aircraft parts, aircraft
Medical devices: Touchtrack purchases, loans, factoring,
engines, gas turbines, turbo
(non-invasive glucose travel arrangements, payment
machinery, military hardware,
monitoring device), HGB, guarantees, on-line sales,
cameras, opto-electronic devices,
L-carnitine, anticancer products insurance
semiconductor lead frames,
Industrial specialty coatings:
industrial machiner y, factor y
marine paints, heavy-duty
automation systems, machine tools,
paints, automotive paints
Samsung
helicopter shuttle services
Securities
Samsung Samsung-BP Co., Ltd.
General Chemicals Chemicals Employees: 1,300
1997 Sales: $178 million
Co., Ltd. Co., Ltd. Tel: 82-2-726-0114
Employees: 203 Fax: 82-2-726-0119
Employees: 1,790
1997 Sales: $179 million http://www.securities.
1997 Sales: $1.09 billion
Tel: 82-2-753-5644 samsung.co.kr
Tel: 82-2-772-6114
Fax: 82-2-753-8338
Fax: 82-2-772-6615 Major Products
Major Products Stock and bond brokerage,
Major Products
Acetic acid, vinyl acetate monomers securities savings products, bond
Ethylene, propylene, butadiene,
management funds, repurchase
C4 raffinates, PTA, SM,
agreements, certificates of
EO/EG, PX, LDPE, EVA, HDPE, Samsung deposit, beneficiary certificates,
PP, compounding resins
Life Insurance commercial paper
Co., Ltd.
Employees: 80,089
1997 Sales: $17.2 billion
Tel: 82-2-751-8000
Fax: 82-2-751-8100
http://www.sli.samsung.co.kr

Main Businesses
Life insurance, real estate
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 34

Samsung Samsung Samsung

Finance Co., Ltd. Corporation Everland Inc.
Employees: 1,473 Employees: 7,735 Employees: 1,990
1997 Sales: $221 million 1997 Sales: $21 billion 1997 Sales: $583 million
Tel: 82-2-772-6800 Tel: 82-2-751-3355 Tel: 82-335-20-8011~7
Fax: 82-2-751-8579 Fax: 82-2-751-2772, 3440 Fax: 82-335-20-8549
http://www.ssc.samsung.co.kr http://www.everland.com
Main Businesses
Installment financing (automobiles, Main Businesses Main Businesses
electronic products, housing Trade, construction, retail, Resort development and operation,
loans, other durables), factoring apparel manufacture and sales building engineering, alternative
(notes discounting, account energy, food service, commerce
receivables financing) and distribution, landscape architec-
Samsung ture, interior design

Samsung Engineering
Investment Trust Co., Ltd. The Shilla
Management Employees: 1,549 Hotels & Resorts
1997 Sales: $919 million
Co., Ltd. Tel: 82-2-3458-3000
Employees: 2,318
1997 Sales: $282 million
Fax: 82-2-3458-4047
Tel: 82-2-233-3131
Employees: 54 http://www.samsungeng.co.kr
Fax: 82-2-233-5073
1997 Sales: $5.9 million
Main Businesses http://www.shilla.samsung.co.kr
Tel: 82-2-3455-9000
Design, procurement,
Fax: 82-2-3455-9092 Main Businesses
construction supervision and
Business and resort hotels,
Main Businesses operation management for
duty free shops, outdoor
Investment trust management, petrochemical plants, power
restaurants, sports center,
investment advisory business plants, refineries and gas
business consulting
plants, industrial plants and
Samsung environmental plants
The Joong-Ang Ilbo
Motors Inc. Cheil Employees: 1,207
Employees: 6,100
Tel: 82-2-3707-5243
Industries Inc. 1997 Sales: $453 million
Tel: 82-2-751-5114
Fax: 82-2-3707-5262 Employees: 6,292 Fax: 82-2-751-9709
Main Business 1997 Sales: $713 million http://www.joongang.co.kr
Passenger car manufacturing Tel: 82-2-751-3355
Main Businesses
Fax: 82-2-527-2097
The Joong-Ang Ilbo (daily newspaper),
http://www.cii.samsung.co.kr
Samsung WIN (monthly), The Economist
Main Businesses (weekly), Newsweek Hankuk Pan
Commercial Woolen yarn, worsted yarn, woolen (Korean edition), Ho-Am Art Hall
Vehicles Co., Ltd. fabric, worsted fabric, carpet,
men’s wear, women’s wear, casual
Employees: 1,455 wear, general-purpose resins,
Cheil
1997 Sales: $165 million engineering plastics, prefabricated Communications
Tel: 82-53-589-8000 bathroom units, artificial marble
Fax: 82-53-586-2670
Inc.
Major Products Employees: 898
15-ton dump trucks, 6m3 concrete 1997 Sales: $721 million
mixer trucks, 73-ton tractors, Tel: 82-2-3780-2114
18.5-ton cargo trucks, 22.5-ton Fax: 82-2-3780-2438
dump trucks, 11.5-ton cargo http://www.cheil.co.kr
trucks, 14-ton cargo trucks, 68-ton Main Businesses
tractors, 68-ton BCT tractors, Planning, production and execution
16kl tanker trucks, 18kl tanker of advertising, sales promotion,
trucks, 20kl aluminum tanker public relations, corporate identity
trucks, fire trucks programs, space development,
research, marketing, sports and
convention business
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 35

35

S1 Corporation Samsung Economic Samsung Welfare

Employees: 4,062 Research Institute Foundation
1997 Sales: $265 million
Employees: 99 Employees: 18
Tel: 82-2-3670-8259
Tel: 82-2-3780-8000 Tel: 82-2-259-7848
Fax: 82-2-3670-8149
Fax: 82-2-3780-8005 Fax: 82-2-259-7880
http://www.s1.samsung.co.kr
http://www.seri-samsung.org
Main Activities
Main Businesses
Main Activities Establishment and operation
Electronic security services
Research on public policy, fiscal of child care centers, support
including local security
and financial matters, analysis of for social welfare program
systems, closed-circuit TV
industr y trends and business development, support for
systems, security system
environments, public and private overseas training for social
design, consultation for
sector consulting workers, operation of the youth
and installation of electronic
volunteer corps “Purunnanum,”
surveillance systems
support for orphaned teenagers
Samsung with younger siblings to
Samsung Lions Human Resources support, Hyo-Haeng Filial Piety

Employees: 41 Development Center Prize, Ho-Am Prize

1997 Sales: $25 million

Employees: 65
Tel: 82-53-859-3114
Tel: 82-335-20-1720
Fax: 82-53-859-3117
Fax: 82-335-20-1001
http://www.samsunglions.com
http://www.samsung.net
Main Businesses
Main Activities
Professional baseball team,
Recruitment, training and
sports center
development

Samsung Samsung
Medical Center Advanced Institute
Employees: 6,800 of Technology
Tel: 82-2-3410-2114
Fax: 82-2-3410-3159 Employees: 900
http://www.smc.samsung.co.kr Tel: 82-331-280-9114
Fax: 82-331-280-9099
Main Businesses
http://www.sait.samsung.co.kr
Samsung Medical Center (main
hospital, in Seoul), Kangbuk Main Research Areas
Samsung Hospital (Seoul), Information processing, systems
Masan Samsung Hospital (Masan), and controls, materials and
Samsung Cheil Hospital (Seoul), devices, chemistr y, biomedical
Samsung Bioscience Research engineering
Institute (Seoul)
Samsung Foundation
of Culture
Employees: 151
Tel: 82-2-750-7990~4
Fax: 82-2-750-7819
http://www.hoammuseum.org

Main Activities
Ho-Am Art Museum, Ho-Am Art Galler y,
Samsung Modern Art Galler y, Rodin
Galler y, Samsung Children’s Museum,
Korean Traditional Music Contest,
Samsung Prize for Literature, MAMPIST
Program, support for cultural and
artistic activities, support for academic
research, construction of museum
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 36

Introduction
to Financial Data

Total Net
Net Sales Assets Exports Income
D OL L A R S D OL L A R S D OL L A R S DOLLA RS
I N B ILLION S I N B ILLION S I N B ILLION S I N M ILLION S

39.5

3,802
96.1

38.4
92.7

111.8
100 100 100 100 4000 4000
4000 4000

36.1
120 120 120 40 120 40 40 40
83.7

98.4

35 35 35 3500 35 3500 3500 3500

29.3
80 100 80 100 100 100
87.1

80 80
63.9

30 30 30 3000 30 3000 3000 3000

100 100 100 4000

80 80 80 80 4000 4000
120 4025

21.0

21.0
64.0

60 120 120 4025 40

51.3

25 2500 2500
21.0

21.0
60 60 60 25 2500 2500

1,681
50.6

60 3520 60 35 3520 3500 20 3500 3500

2000 2000
60 60 20 2000 2000
80 100 100 100
80 80
40 40 40 40
3015 30 3015 3000 15 3000 3000
1500 1500
15 1500 1500
40 40 40 40
80 80 80
21.0

2510 2500 2500

21.0

21.0

60 60 60 2510 25 10 2500 1000 1000

10 1000 1000

521
20 20 20 20

291
20 20 20 20

164
60 60 60 20 5 20 5 20 5 2000 5 2000 2000
500 500
500 500

40 40 40
0 0 0 15 0 0 15 0 15 0 1500 0 1500 0 1500 0 0
0 0 0 0 0
93 94 95 96 97 40 40 40
93 94 95 96 97 93 94 95 96 97 93 94 95 96 97
10 10 10 1000 1000 1000
20 20 20
20 20 20
5 5 5 500 500 500

0 0 0 0 0 0 0 0 0 0 0 0

Return on
Average
25
Stockholder’s 25 25 300 25 300 300 300
Sales by
Equity Employees Sector
PE RCENT 250 250 I N T HOUS ANDS
250 250 19 97
20 20 20 20

200 200 200 200

25 25 25 300 300 300
23

A B C
267

15 15 15 15
260

150 150
233

150 150
250 250 250
20 20 20 D
206

10 10 10 10
191

100 100
16

100 100
200 200 200

15 15 15
5 5 5 5
50 50 50 50
150 150 150

10 10 10 E
0 0 0 0 0 0 0 0
100 100 100
7

5 5 5
50 50 50
2
1

0 0 0 0 0 0
93 94 95 96 97 93 94 95 96 97 A Electronics $26.3 Billion (27.4%)
B Machinery $6.3 Billion (6.5%)
C Chemicals $2.1 Billion (2.2%)
D Finance & Insurance $26.2 Billion (27.2%)
E Other Samsung Companies $35.2 Billion (36.7%)
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 37

37

Combined
Balance Sheets

WON WON U.S. DOLLA RS ECU

M ILLION S M ILLION S T HOUS A NDS T HOUS A NDS
AT Y E A R - E N D 19 9 6 19 97 19 97 19 97

Current assets
Cash and bank deposits 4,759,148 6,297,761 6,615,295 5,510,541
Marketable securities 11,700,785 13,019,140 13,675,567 11,391,747
Notes receivable and accounts receivable 6,232,989 10,063,960 10,571,387 8,805,965
Inventories 4,631,734 5,152,568 5,412,361 4,508,497
Others 22,660,715 27,356,215 28,735,520 23,936,688
Total current assets 49,985,371 61,889,644 65,010,130 54,153,438
Investments 9,788,900 10,831,920 11,378,067 9,477,930
Non-current assets
Land 4,242,812 4,969,007 5,219,545 4,347,881
Less accumulated depreciation of
building and structures 5,606,809 7,565,304 7,946,748 6,619,641
Machinery and equipment 6,241,383 7,849,360 8,245,126 6,868,190
Construction in progress 5,611,046 7,597,608 7,980,681 6,647,907
Others 1,029,778 957,618 1,005,901 837,916
Total non-current assets 22,731,828 28,938,897 30,398,001 25,321,535
Other assets 566,497 4,803,888 5,046,101 4,203,402
Total 83,072,596 106,464,349 111,832,299 93,156,305

Current liabilities
Notes payable 1,077,841 886,785 931,497 775,937
Trade accounts payable 2,143,532 3,211,735 3,373,671 2,810,268
Short-term loans 9,393,992 13,722,329 14,414,211 12,007,038
Current portion of long-term debt 29,478,831 37,709,244 39,610,550 32,995,588
Advances from customers 1,344,170 1,999,927 2,100,764 1,749,936
Others 5,532,457 5,711,983 5,999,982 4,997,985
Total current liabilities 48,970,823 63,242,003 66,430,675 55,336,752
Non-current liabilities
Debentures 7,011,518 9,588,083 10,071,516 8,389,573
Long-term debt 7,824,322 11,711,756 12,302,265 10,247,787
Reserves 1,970,634 2,336,205 2,453,997 2,044,180
Others 3,772,250 5,015,203 5,268,070 4,388,302
Total non-current liabilities 20,578,724 28,651,247 30,095,848 25,069,842
Other liabilities — 16,975 17,831 14,853
Stockholders’ equity
Capital stock 4,008,286 4,409,777 4,632,119 3,858,555
Capital surplus 4,891,733 5,320,876 5,589,155 4,655,766
Retained earnings 5,299,617 5,261,844 5,527,147 4,604,113
Capital adjustment (676,587) (438,373) (460,476) (383,576)
Total stockholders’ equity 13,523,049 14,554,124 15,287,945 12,734,858
Total 83,072,596 106,464,349 111,832,299 93,156,305
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 38

Combined
Statement of
Income

WON WON U.S. DOLLA RS ECU

M ILLION S M ILLION S T HOUS A NDS T HOUS A NDS
AT Y E A R - E N D 19 9 6 19 97 19 97 19 97

Income
Net sales 74,640,688 91,519,234 96,133,649 80,079,329
Domestic 45,616,251 55,005,043 57,778,406 48,129,412
Export 29,024,437 36,514,191 38,355,243 31,949,917
Other income 1,555,606 5,144,092 5,403,458 4,501,081
Total 76,196,294 96,663,326 101,537,107 84,580,410
Costs and expenses
Operating cost 63,920,580 76,827,177 80,700,816 67,223,780
Selling and general administrative expense 7,721,101 9,623,039 10,108,234 8,420,159
Interest expense 1,752,505 2,404,176 2,525,395 2,103,654
Other expenses 2,527,407 7,373,406 7,745,175 6,451,730
Total 75,921,593 96,227,798 101,079,620 84,199,323
Income before taxes 274,701 435,528 457,487 381,087
Income taxes 142,907 158,899 166,910 139,036
Net income 131,794 276,629 290,577 242,051
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 39

39

Combined
Statement of
Changes in
Cash Flow

WON WON U.S. DOLLA RS ECU

M ILLION S M ILLION S T HOUS A NDS T HOUS A NDS
AT Y E A R - E N D 19 9 6 19 97 19 97 19 97

Cash flow due to operations 6,954,554 8,183,680 8,596,302 7,160,720

Net income per term 131,794 276,629 290,577 242,051
Increase in unpaid expenses 14,408,843 13,733,173 14,425,602 12,016,526
Deduction in non-received income (7,586,083) (5,826,122) (6,119,877) (5,097,857)
Cash flow due to investments (15,044,051) (15,959,346) (16,764,019) (13,964,428)
Cash receipts from investment activities 26,668,277 36,063,731 37,882,070 31,555,764
Reductions in current assets 21,554,248 28,567,836 30,008,231 24,996,856
Reductions in investments and other assets 4,435,025 7,089,246 7,446,687 6,203,090
Reductions in fixed assets 679,004 406,649 427,152 355,818
Reductions in deferred assets 0 — — —
Cash outlays from investment activities 41,712,328 52,023,077 54,646,089 45,520,192
Increases in current assets 23,999,820 29,269,743 30,745,528 25,611,025
Incrases in investments and other assets 7,178,469 10,183,056 10,696,488 8,910,174
Increases in fixed assets 9,348,371 11,331,686 11,903,031 9,915,225
Increases in deferred assets 1,185,668 1,238,592 1,301,042 1,083,768
Cash flow due to financing activities 8,667,260 9,307,851 9,777,155 8,144,370
Cash receipts from financing activities 50,181,444 84,950,929 89,234,170 74,332,063
Increases in current liability 41,214,136 75,431,250 79,234,506 66,002,344
Increases in long-term liabilities 7,765,490 8,761,961 9,203,741 7,666,716
Increases in capital 1,201,818 757,718 795,923 663,003
Other 0 — — —
Cash outlays from financing activities 41,514,184 75,643,078 79,457,015 66,187,693
Increases in deferred assets 28,200 53,544 56,244 46,851
Reductions in current liabilities 40,660,279 74,204,494 77,945,897 64,928,932
Reductions in long-term liabilities 271,470 1,168,684 1,227,609 1,022,598
Divided payments 196,010 195,057 204,892 170,675
Other 358,225 21,299 22,373 18,637
Increases in cash 577,763 1,532,185 1,609,438 1,340,662
Cash at the beginning of the term 4,324,684 4,902,447 5,149,629 4,289,641
Cash at the end of the term 4,902,447 6,434,632 6,759,067 5,630,303

Notes
The combined financial statements have been prepared on the basis of financial statements from the Samsung companies.
All of the figures have been examined by independent auditors in accordance with the generally accepted auditing standards practiced in the Republic of Korea.
Won/U.S.$ exchange rate – W952/1: For sales and profits–W952/1–was the yearly average. Other figures–W952/1–was the rate as of the end of December 1997.
ECU/U.S.$ exchange rate – .833/1
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 40

Directory Samsung
Electronics
Samsung Electronics
Nusantara Indonesia
Shandong Samsung
Telecommunications
Samsung Electronics
Co., Ltd. Moscow Office
of Samsung Co. Ltd. (SENI)
Tel: 62-21-526-0755
Co., Ltd. (SST)
Tel: 86-631-562-6868
(SEMCO)
Tel: 7-095-797-2400
Offices Samsung Electronics Fax: 62-21-526-0751 Fax: 86-631-562-6767 Fax: 7-095-797-2401~3
Canada, Inc.
(SEA-Canada Div.) Thai Samsung Samsung Electronics Samsung
Tel: 1-905-819-5060 Electronics Co., Ltd. (Suzhou) Semiconductor Semiconductor
Fax: 1-905-542-3835 (TSE) Co., Ltd. (SESS) Europe Ltd. (SSEL)
Tel: 66-2-681-0501-14 Tel: 86-512-761-1121, Tel: 44-0181-380-7200
Samsung Electronics Fax: 66-2-681-0495 2297 Fax: 44-0181-380-7220
America, Inc. (SEA) (ADM) Fax: 86-512-761-1432
Tel: 1-201-229-4000, Samsung Electronics
4220 Southeast Asia Suzhou Samsung (UK) Ltd. (SEUK)
Fax: 1-201-229-4110 Electronics Service Electronics Co., Ltd. Tel: 44-181-391-0168
Pte Ltd. (SAPL) (SSEC) Fax: 44-181-974-2800/
Samsung Tel: 65-8333-200 Tel: 86-512-5321234 44-181-397-9949
Semiconductor, Inc. Fax: 65-8333-210 Fax: 86-512-5231234-
(SSI) 3705 Samsung Wynyard
Tel: 1-408-544-4000 Samsung Vina Park (SEM(UK))
Fax: 1-408-544-4907 Electronics Co., Ltd. Tianjin Samsung Tel: 44-1740-660000
(SAVINA) Electronics Co., Ltd. Fax: 44-1740-661022
Samsung Information Tel: 84-8-896-5500 (TSEC)
Systems America, Inc. Fax: 84-8-896-5566 Tel: 86-22-2532-3715, Samsung Electronics
(SISA) 4204 Iberia, S.A. (SESA)
Tel: 1-408-544-5400, Samsung Gulf Fax: 86-22-2532-3714 Tel: 34-93-261-6700
5404 Electronics (SGE) Fax: 34-93-261-6750
Fax: 1-408-544-5403 Tel: 971-4-225747 Tianjin Tong Guang
Fax: 971-4-224725, Samsung Electronics Samsung Electronics
Samsung 271483 Co., Ltd. (TTSEC) Svenska AB (SESAB)
Telecommunications Tel: 86-22-2628-4450 Tel: 46-8-590-966-00
America, Inc. Samsung Electronics Fax: 86-22-2628-6517 Fax: 46-8-590-966-50,
(STA–Telecom Div.) Display (M) 60
Tel: 1-972-761-7005 SDN BHD (SDMA) Samsung Electronics
Fax: 1-972-578-4811 Tel: 60-6-678-7914 Co.,Ltd. Japan Samsung
Fax: 60-6-678-7389 Headquarters Electronics Polska SP.
Samsung Austin Tel: 81-3-5641-9800 Z.O.O. (SEPOL)
Semiconductor (SAS) Samsung India Fax: 81-3-5641-9821 Tel: 48-22-608-4400
Tel: 1-512-672-1000, Electronics Ltd. (SIEL) Fax: 48-22-608-4401
3000 Tel: 91-11-693-2517~9 Lux Co., Ltd
Fax: 1-512-672-1025 Fax: 91-11-693-2607 Tel: 81-3-510-4331 Samsung
Fax: 81-3-510-4337 Electronics Hungarian
Samsung Electronics PT. Samsung Co., Ltd. (SHE)
Panama (Zona Libre) Maspion Indonesia Union Optical Co., Ltd. Tel: 36-1-250-2311
S.A. (SEPA) Tel: 62-31-891-2971 Tel: 81-3-3966-2201 Fax: 36-1-168-9653
Tel: 507-210-1122 Fax: 62-31-891-2566 Fax: 81-3-3966-2200
Fax: 507-210-1166, Samsung Electronics
1177, 1211 Samsung Electronics Samsung Electronics Portuguese S.S. (SEP)
China Headquarters CIS & Baltics Tel: 351-1-414-8100
Samsung Electronics Tel: 86-10-6510-1234 Headquarters Fax: 351-1-414-8128
De Colombia S.A. Fax: 86-10-505-1663 Tel: 7-095-797-2400
(SAMCOL) Fax: 7-095-797-2401~3 Samsung Electronics
Tel: 571-633-4470 Samsung France SA (SEF)
Fax: 571-614-8543 Electronics HK Samsung Electronics Tel: 33-1-4938-4874
Co., Ltd. (SEHK) Overseas B.V. (SEO) Fax: 33-1-4863-7348
Samsung Electronics Tel: 852-2862-6900, Tel: 31-20-575-3012
Australia P/L (SEAU) 6300 Fax: 31-20-575-3009 Samsung Electronics
Tel: 61-2-9638-5200 Fax: 852-2862-1343, GmbH (SEG)
Fax: 61-2-9684-4084 1316 Samsung Tel: 49-6196-661000
Electronics Crosna Fax: 49-6196-661011
Samsung Electronics Samsung Telecommunications
(M) SDN BHD (SEMA) Electronics Taiwan (SCT) Samsung
Tel: 60-3-376-1068 Co., Ltd. (SET) Tel: 7-502-253-5359, Semiconductor Europe
Fax: 60-3-376-3461 Tel: 886-2-2758-9588 6359, 0423 GmbH (SSEG)
Fax: 886-2-2757-7311 Fax: 7-502-253-0319 Tel: 49-6196-663-300
Fax: 49-6196-663-366
Samsung
Electronics Huizhou Samsung Electronics
Co., Ltd. (SEHZ) Italia S.P.A. (SEI)
Tel: 86-752-332-1401~4 Tel: 39-2-921-891
Fax: 86-752-332-1397 Fax: 39-2-9214-1801
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 41

41

Samsung Electronics Osaka Office Samsung Electro- Shenzhen Office

Netherlands B.V. (SEN) Tel: 81-6-949-4802 Mechanics GmbH Tel: 86-755-246-2080,
Tel: 31-70-3072910 Fax: 81-6-949-3047 Tel: 49-6196-66-7230, 2086
Fax: 31-70-3194642 7233, 7250 Fax: 86-755-246-2089
Taipei Office Fax: 49-6196-66-7766
Samsung Electronics Tel: 886-2-2728-8461 Chengdu Office
South America Fax: 886-2-2757-7035 Dublin Office Tel: 86-28-678-3802
(PTY) Ltd. (SSA) Tel: 353-1-862-1120 Fax: 86-28-678-3808
Tel: 27-11-463-5678 Xing Xing Electronic Ltd. Fax: 353-1-862-1190
Fax: 27-11-463-5091 (DSDD) Taipei Office
Tel: 86-769-582-0503 Istanbul Office Tel: 886-2-2728-8450,
Samsung Fax: 86-769-582-1600 Tel: 90-212-274-7818 8452~3
Display Devices Fax: 90-212-274-7838 Fax: 886-2-2757-7278
Co., Ltd. Samsung
Electro-Mechanics London Office Samsung
Beijing Office Co., Ltd. Tel: 44-181-380-7206-8 Japan Co., Ltd.
Tel: 86-10-6510-1521 Fax: 44-181-380-7209 Tel: 81-3-5641-9674,
Fax: 86-10-6510-1548 Samsung Portugal 9690
Produtos Eletro- Warsaw Office Fax: 81-3-5641-9881
Samsung Electron Mecânicos S.A. (SPEM) Tel: 48-22-608-4433
Devices (M) Sdn., Tel: 351-1-924-8300 Fax: 48-22-608-4411 Osaka Office
Bhd (SEDM) Fax: 351-1-924-8490 Tel: 81-6-949-5132
Tel: 60-6-670-1020 Paris Office Fax: 81-6-949-3047
Fax: 60-6-677-6167 Samsung Electro- Tel: 33-1-46-318930
Mechanics Thailand Fax: 33-1-46-318934 Samsung
Samsung Display Co., Ltd. (SEMT) Corning Co., Ltd.
Devices do Brasil Tel: 66-38-570-191~6 Samsung
Ltda. (SDDB) Fax: 66-38-570-258 Asia Pte., Ltd. Samsung Corning
Tel: 55-92-616-6010 Tel: 65-8333-215~233 Malaysia SDN, BHD
Fax: 66-92-616-6019 Dongguan Samsung Fax: 65-8333-243, 244 Tel: 606-677-9700
Electro-Mechanics Fax: 606-677-7304
Samsung Display Co., Ltd. (DSEM) Bangkok Office
Devices Inc. (SDDI) Tel: 86-769-330-5000, Tel: 662-661-8004~5 Samsung Corning
Tel: 1-310-537-7000 1240, 2580, 1111 Fax: 662-661-8006 Deutschland GmbH
(Ext. 204) Fax: 86-769-330-5001 Tel: 49-35600-34-417
Fax: 1-310-537-1033 Jakarta Office Fax: 49-35600-34-302
Tianjin Samsung Tel: 62-21-522-5537
Samsung Display Electro-Mechanics Fax: 62-21-522-5538 Tianjin Samsung
Devices (Hong Kong) Co., Ltd. (TSEM) Corning Co., Ltd.
Co., Ltd. (SDHK) Tel: 86-22-2830- Kuala Lumpur Office Tel: 86-22-632-1943
Tel: 852-2-862-6058 1307~9, 2823-5241~2 Tel: 60-3-264-9129 Fax: 86-22-633-0557
Fax: 852-2-845-2548 Fax: 86-22-2830-7436/ Fax: 60-3-262-6518
2823-5243 Shenzhen SEG
Samsung Penang Office Samsung Glass
Elektronische Samsung Electro- Tel: 60-4-229-1671 Co., Ltd. (SSG)
Bauelemente Mecánico Mexicana Fax: 60-4-229-1678 Tel: 86-755-3311988
GmbH (SEB) S.A. De C.V. (SEMSA) Fax: 86-755-3310743
Tel: 49-30-5305-3908 Tel: 1-619-671-6400, Manila Office
Fax: 49-30-685-9281 6420, 6425/ Tel: 63-2-764-7497, Video Monitoers
52-66-27-6400 526-2412~9 (Ext. 250) de Mexico
Shenzhen Samsung Fax: 1-619-671-6408~ Fax: 63-2-528-4830 Tel: 52-66-34-2350
Display Devices 9, 6461/ 52-66-45- Fax: 52-66-34-2655
Co., Ltd. (SSDD) 0036 New Delhi Office
Tel: 86-755-335-7000 Tel: 91-11-693-2517~9 Tokyo Office
(Ext. 3131) Samsung Electro- Fax: 91-11-693-2607 Tel: 81-3-5641-9880
Fax: 86-755-336-7008 Mechanics America, Inc. Fax: 81-3-5641-9881
Tel: 1-408-544-5200~9, Mumbai Office
Tianjin Samsung 5211~5, 5217~8 Tel: 91-22-619-1776, Hong Kong Office
Display Devices Fax: 1-408-544-4967-8 1796 Tel: 852-2862-6099
Co., Ltd. (TSDD) Fax: 91-22-616-2274 Fax: 852-2529-1695
Tel: 86-22-8212-9971~5 Chicago Office
(Ext. 301) Tel: 1-847-969-9606 Samsung Samsung
Fax: 86-22-8212-9984 Fax: 1-847-969-9605 Electro-Mechanics SDS Co., Ltd.
(Hong Kong) Ltd.
Tokyo Office New Jersey Office Tel: 852-2862-6331~2 Samsung SDS
Tel: 81-3-5641-9830 Tel: 1-201-229-6092~4 Fax: 8522862-6348~9 Co., Ltd. Tokyo Office
Fax: 81-3-5641-9876 Fax: 1-201-229-6096 Tel: 81-3-5641-9630
Beijing Office Fax: 81-3-5641-8496
Samsung São Paulo Office Tel: 86-10-6510-1520
Display Mexicana Tel: 55-11-247-5643, Fax: 86-10-6510-1548 SDS America Inc.
(SDM) 5283/ 523-5949 Tel: 1-408-544-5140
Tel: 1-619-671-6220 Fax: 55-11-523-6884 Shanghai Office Fax: 1-408-544-4966
Fax: 1-619-671-6203 Tel: 86-21-6270-4168
(Ext. 270)
Fax: 86-21-6275-2975
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 42

Cambridge Samsung Samsung Aerospace Samsung Siam Samsung Life

Partners LLC Industries Ltd. General Chemicals Insurance Co., Ltd.
Tel: 1-617-262-4440 Co., Ltd. Tel: 662-308-2248~50
(Ext. 101~103) Samsung Fax: 662-308-2254
Fax: 1-617-262-5562 Opto-Electronics Samsung General
America, Inc. (SOA) Chemicals Co., Ltd. Samsung Fire &
Samsung SDS Tel: 1-201-902-0347 Tokyo Office Marine Insurance
Beijing Office Fax: 1-201-902-9342 Tel: 81-3-5641-9663 Co., Ltd.
Tel: 86-10-6510-1234 Fax: 81-3-5641-9594
(Ext. 6100) SOA Samsung
Fax: 86-10-6510-1525 Los Angeles Office Samsung General Insurance Company
Tel: 1-310-537-7000 Chemicals Co., Ltd. of Europe Ltd.
Samsung (Ext. 301) Hong Kong Office Tel: 44-171-786-7851~4
Heavy Industries Fax: 1-310-537-1566 Tel: 85-2-2862-6451 Fax: 44-171-786-7866
Co., Ltd. Fax: 85-2-2862-6459
SOA Miami Office PT. Asuransi
New York Office Tel: 1-305-718-9377 Samsung General Samsung Tugu
Tel: 1-201-229-6026 Fax: 1-305-718-9388 Chemicals Co., Ltd. Tel: 6221-574-0033
Fax: 1-201-229-6029 Shanghai Office Fax: 6221-574-0055
Tianjin Samsung Tel: 86-21-6275-9345
Los Angeles Office Opto-Electronics Fax: 86-21-6275-9314 Samsung Fire & Marine
Tel: 1-310-802-7003 Co., Ltd. Insurance Co., Ltd.
Fax: 1-310-802-0796 Tel: 86-22-2761-9212 Samsung U.S. Branch
Fax: 86-22-2761-8864 Life Insurance Tel: 1-201-229-6011~3
Houston Office Co., Ltd. Fax: 1-6221-574-6015
Tel: 1-713-781-5771 Tianjin Samsung
Fax: 1-713-781-5772 Opto-Electronics Samsung Samsung Fire
Beijing Office Life Insurance Co., Ltd. & Marine Insurance
London Office Tel: 86-10-6518-2458 Japan Representative Co., Ltd.
Tel: 44-181-862-9333 Fax: 86-10-6518-2461 Office London Liaison
Fax: 44-181-862-0006 Tel: 81-3-5641-9581~4 Tel: 44-171-786-7851~4
Samsung Fax: 81-3-5641-9580 Fax: 44-171-786-7866
Frankfurt Office Opto-Electronics
Tel: 49-6196-667600, Mexicana, S.A. De C.V. Samsung Samsung Fire & Marine
667610 Tel: 52-66-24-11-01, 02 Life Insurance Co., Ltd. Insurance Co., Ltd.
Fax: 49-6196-667666 Fax: 52-66-24-11-03 Beijing Representative New York Liaison
Office Tel: 1-201-229-6011~3
Athens Office Rollei Tel: 86-10-6510-1516 Fax: 1-201-229-6015
Tel: 30-1-4222-495 Fototechnic GmbH Fax: 86-10-6510-1551
Fax: 30-1-4222-491 Tel: 49-531-6800370 Samsung Fire & Marine
Fax: 49-531-6800200 Samsung Life Insurance Co., Ltd.
Oslo Office Investment (U.K.) Ltd. Jakarta Liaison
Tel: 47-22-83-3777 Samsung Tel: 44-171-786-7817 Tel: 6221-574-0033
Fax: 47-22-83-3778 Japan Co., Ltd. Fax: 44-171-786-7840 Fax: 6221-574-0055
Tel: 81-3-5641-9721, 4
Tokyo Office Fax: 81-3-5641-9720 Samsung Samsung Fire & Marine
Tel: 81-3-5641-9561~8 Life Investment Insurance Co., Ltd.
Fax: 81-3-5641-9560 Samsung (Jersey) Ltd. Tokyo Liaison
Opto-Electronics Tel: 81-35641-9556
Shanghai Office Hong Kong Office Samsung Fax: 81-35641-9557
Tel: 86-21-6270-4168 Tel: 852-2862-6393 Life Investment
Fax: 86-21-6219-6456 Fax: 852-2862-6395 (America) Ltd. Samsung Fire & Marine
Tel: 1-212-421-6752 Insurance Co., Ltd.
SHI Australia Samsung Fax: 1-212-421-4211 Beijing Liaison
PTY., Ltd. Sydney Opto-Electronics Tel: 86-10-6510-1517
Tel: 61-2-9957-2411 Germany Office Samsung Life Fax: 86-10-6510-
Fax: 61-2-9957-5231 Tel: 49-6196-667500 Insurance Agency Ltd. 1551~2
Fax: 49-6196-667566 Samsung Realty
SHI (Thailand) Co., Ltd. of America Inc. Samsung Fire & Marine
Tel: 66-38-636529, Samsung Tel: 1-201-229-6016, Insurance Co., Ltd.
636592 Opto-Electronics 6025, 6088 Shanghai Liaison
Fax: 66-38-636461 Brazil Sales Office Fax: 1-201-229-6024 Tel: 86-21-6295-4800
Tel: 55-11-521-0757 Fax: 86-21-6295-5280
Samsung Fax: 55-11-523-0802 Samsung
Heavy Industries Life Investment Samsung Fire & Marine
(Ningbo) Co., Ltd. Samsung (Cayman) Ltd. Insurance Co.,Ltd.
Tel: 86-574-622-2210 Opto-Electronics Ho Chi Minh City Liaison
Fax: 86-574-622-4275 Moscow Office Samsung Tel: 84-8-821-1978
Tel: 7-095-797-2595~9 Properties China Ltd. Fax: 84-8-821-1996
Fax: 7-095-797-2513~4
Samsung Samsung Fire & Marine
Samsung Asset Mangement Insurance Co., Ltd.
Opto-Electronics (Singapore) Pte., Ltd. Hanoi Liaison
Dubai Office Tel: 65-8333-541~3 Tel: 84-4-934-0303~4
Tel: 971-4-279599 Fax: 65-8333-545 Fax: 84-4-934-0302
Fax: 971-4-238824
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 43

43

Samsung Samsung Samsung Corp. Samsung Corp. Samsung Corp.

Underwriting Ltd. America Inc. (Panama) Otelinox Office Accra Office Chengdu Office
Tel: 44-171-786-7851~4 Tel: 50-7-210-1588 Tel: 40-45-217-627, Tel: 233-21-500526, Tel: 86-28-6783-118,
Fax: 44-171-786-7866 Fax: 50-7-210-1598 628, 607 500886 802
Fax: 40-44-111692/45- Fax: 233-21-500529
Samsung Bogota 217638 Samsung Corp.
Securities Co., Ltd. Representative Office Samsung SA (PTY) Ltd. Beijing Office
Tel: 57-1-618-4528, Samsung Corp. Tel: 27-11-884-8746~8 Tel: 86-10-6510-1234
Samsung Securities 4608, 4520 Praha Office Fax: 27-11-884-6860 Fax: 86-10-6510-1547,
(Europe) Ltd. Fax: 57-1-618-0655 Tel: 420-2-570-16-600 1535
Tel: 44-171-786-7867, Fax: 420-2-570-16-603 Tel-Aviv Office
7898 Lima Office Tel: 972-3-639-6106 Samsung Corp.
Fax: 44-171-786-7899 Tel: 51-1-241-3355 Samsung Corp. Fax: 972-3-639-6107 Shanghai Office
Fax: 51-1-241-0655 Madrid Office Tel: 86-21-6270-4168
Tokyo Tel: 34-91-319-3737 Samsung Corp. Fax: 86-21-6275-0838
Representative Office Santiago Office Fax: 34-91-308-0119 Moscow Office
Tel: 813-5641-9919 Tel: 56-2-234-1616 Tel: 7-095-797-2530-59 Samsung Corp.
Fax: 813-5641-9918 Fax: 56-2-234-4744 Samsung Corp. Fax: 7-095-797-2528-9 Dalian Office
Istanbul Office Tel: 86-411-360-7700/
Hong Kong Samsung do Brasil Tel: 90-212-216-0875~7 Dzhezkazgan Svetment 360-7733
Representative Office S/C Ltda. Fax: 90-212-275-0602 Tel: 7-3102-73-7022/ Fax: 86-411-360-7722,
Tel: 852-2111-7530 Tel: 55-11-548-3979 74-1836, 74-7026 7744
Fax: 852-2114-0290 Fax: 55-11-247-8455 Samsung Corp. Fax: 7-3102-73-6660/
Warsaw Office 75-7026 Samsung Corp.
New York Buenos Aires Office Tel: 48-22-608-4500~4 Qingdao Office
Representative Office Tel: 54-1-308-5541 Fax: 48-22-608-4505 Balkhash Tel: 86-532-287-2981
Tel: 1-212-421-9898, Fax: 54-1-308-5851 Tel: 7-3103-64-7953 Fax: 86-532-287-2980
6200 Dubai Samsung Corp. Fax: 7-3103-64-5050
Fax: 1-212-421-7055, Samsung Tel: 971-4-22-9634 Samsung Corp.
9650 Europe Headquaters Fax: 971-4-22-9455 Samsung Corp. Guangzhou Office
Tel: 44-181-380-7000 Almaty Office Tel: 86-20-8752-1060,
Samsung Fax: 49-181-380-7019 Samsung Corp. Tel: 7-3272-65-7416 1131, 1156
Corporation Tehran Office Fax: 7-3272-53-4420, Fax: 86-20-8752-1285
Samsung Tel: 98-21-871-6589, 3232
Samsung America Inc. Deutschland GmbH 886-2148 Samsung Tianjin Office
Tel: 1-201-229-5000 Tel: 49-06196-665500 Fax: 98-21-871-5866 Samsung Corp. Tel: 86-22-2312-5964
Fax: 1-201-229-5080, Fax: 49-06196-665566 Akmola Office Fax: 86-22-2332-9907
5020 Samsung Corp. Tel: 7-3272-26-8497
Samsung U.K. Ltd. Kuwait Office Fax: 7-3272-26-8785 Samsung
S.A.I. Tel: 44-181-232-3200 Tel: 965-246-0615 Shenzhen Office
Houston Office Fax: 44-181-569-7165 Fax: 965-246-6850 Sofco Co., Ltd. Tel: 86-755-2461-616
Tel: 1-713-953-9700 Tel: 7-4236-6-79164 Fax: 86-755-2461-699
Fax: 1-713-953-9911 Samsung Samsung Corp. Fax: 7-4236-6-79223
France S.A.R.L. Riyadh Office Samsung Shantou Office
S.A.I. Tel: 33-1-4279-2200 Tel: 966-1-462-7641, Samsung Corp. Tel: 86-754-816-7366
Los Angeles Office Fax: 33-1-4538-6858 7941 Tashkent Office Fax: 86-754-846-9011
Tel: 1-562-802-2211 Fax: 966-1-462-7743 Tel: 7-3712-54-54-16/
Fax: 1-562-802-3011 Samsung Italia S.R.L. 54-68-18/54-06-98 Samsung Haikou Office
Tel: 39-2-262914-1 Samsung Corp. Fax: 7-3712-120-64-58 Tel: 86-898-676-9169
S.A.I. Fax: 39-2-2622-3125 Jeddah Office Fax: 86-898-676-9170
Santa Clara Office Tel: 966-2-6443843, Khasco Co., Ltd.
Tel: 1-408-544-4000 Samsung Corp. 6432490 Tel & Fax Satellite Samsung
Fax: 1-408-544-4969 Vienna Office Fax: 966-2-6431813 1-7-50901-49004 Chongqing Office
Tel: 43-1-513-5052 Local Line Using Time Tel: 86-23-6384-
S.A.I. Fax: 43-1-513-4969 Samsung Corp. Tel: 1-7-4212-323986, 8368/6384-5888
Seattle Office Amman Office 328732 Fax: 86-23-6384-6838
Tel: 1-425-646-6336 Samsung Tel: 962-6-4-61-3565,
Fax: 1-425-646-9538 Zagreb Office 8803 Samsung Kiev Office Samsung Harbin Office
Tel: 385-1-434-467 Fax: 962-6-4-62-9591 Tel: 380-44-227-8241 Tel: 86-451-367-
Canada Fax: 385-1-421-147 Fax: 380-44-227-8242 8516/362-8888
Trade Group Inc. Samsung Corp. Fax: 86-451-365-8930
Tel: 1-514-866-4626 Samsung Corp. Cairo Office Samsung
Fax: 1-514-866-0913 Sofia-Post Office Tel: 20-2-303-5063 Hong Kong Ltd. Samsung Xiamen Office
Tel: 359-2-971-3389 Fax: 20-2-303-5644 Tel: 852-2862-6000 Tel: 86-592-205-4504
Samsung Fax: 359-2-971-3385 Fax: 852-2862-6399 Fax: 86-592-212-3435
Finance Corp. Samsung Corp.
Tel: 84-7-806-0010 Samsung Corp. Tunisia Office Samsung Corp. Erdsam Co., Ltd.
Fax: 84-7-806-0305 Budapest Office Tel: 216-1-861-115 Taipei Branch Tel: 976-1-322-806/311-
Tel: 36-1-250-2311 Fax: 216-1-861-580 Tel: 886-2-728-8500, 417/312-260
Samsung America Inc. (Ext. 302, 303) 8501 Fax: 976-1-311-422
Oficina De sin Ingresos Fax: 36-1-240-3672 Samsung Corp. Fax: 886-2-758-3172
En la Rep. Mexico Tripoli Office Samsung Japan
Tel: 525-280-3818 Samsung Corp. Tel: 218-21-477-9024, Co., Ltd.
Fax: 525-280-3811, Bucharest Office 2488 Tel: 81-3-5641-9611,
3833 Tel: 40-1-224-0430 Fax: 218-21-477-9023 9629
Fax: 40-1-224-0439 Fax: 81-3-5641-9711
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 44

Samsung Japan Samsung Corp. Milan Office The JoongAng Ilbo

Co.,Ltd. Osaka Branch Ho Chi Minh Office Tel: 392-2247-7880
Tel: 81-6-949-4803-10 Tel: 84-8-823-1135~7/ Fax: 392-2622-4723 JoongAng Daily News
Fax: 81-6-949-3044, 824-3590~2 California Inc.
3036 Fax: 84-8-823-1138, Dubai Office Tel: 1-213-368-2500
824-3593 Tel: 971-4-22-9634 Fax: 1-213-389-6196
Samsung Japan Corp. Fax: 971-4-22-9455
Fukuoka Branch Samsung Corp. Cheil
Tel: 81-92-475-7025, 6 New Delhi Office São Paulo Office Communications
Fax: 81-92-475-7002 Tel: 91-11-688-9147, Tel: 55-11-548-3979 Inc.
9817, 9151 Fax: 55-11-247-1545
Samsung Japan Co., Fax: 91-11-687-2533 Cheil Communications
Ltd. Nagoya Branch Mexico City Office America Inc.
Tel: 81-52-563-3371 Samsung Corp. Tel: 52-5-280-3897 Tel: 1-201-229-6055
Fax: 81-52-563-3373 Mumbai Office Fax: 52-5-280-3811 Fax: 1-201-229-6058
Tel: 91-22-283-0685,
Samsung 1322 Cheil Los Angeles
Asia Pte Ltd. Fax: 91-22-202-9189 Industries Inc. Branch Office
Tel: 65-8333-000 Tel: 1-213-368-4211
Fax: 65-8333-333 Samsung Corp. Modaprima Fax: 1-213-368-4220
Dhaka Liaison Office America Inc.
Samsung Tel: 880-2-9886527, 29 Tel: 1-212-399-1300 Miami
(AUST) PTY. Ltd. Fax: 880-2-9886548 Fax: 1-212-247-3737 Branch Office
Tel: 61-2-9957-5655/ Tel: 1-305-599-9367
9955-3888 Samsung Corp. AWE (Associated Wool Fax: 1-305-592-4293
Fax: 61-2-9929-6208/ Yangon Office Exporters PTY., Ltd)
9955-4233 Tel: 95-1-24-3607 Tel: 61-2-9235-3332 Tokyo
Fax: 95-1-24-3981 Fax: 61-2-9235-3294 Liaison Office
Samsung Development Tel: 81-3-5641-9651
(AUST) PTY. Ltd. Samsung Karachi Tianjin Samsung Wool Fax: 81-3-5641-9575
Tel: 61-2-9964-9488 Liaison Office Textile Co., Ltd.
Fax: 61-2-9964-9540 Tel: 92-21-454-6318~9 Tel: 86-22-2851-4771 Beijing
Fax: 92-21-454-5950, Fax: 86-22-2851-4779 Liaison Office
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Tel: 61-2-6350-1675 Tokyo Office Fax: 8610-6510-1548
Fax: 61-2-6350-1671 Samsung Colombo Tel: 81-3-5641-9651
Liaison Office Fax: 81-3-5641-9575 Hong Kong
Samsung (Malaysia) Tel: 94-1-43-7032~4 Liaison Office
SDN BHD. Fax: 94-1-43-7035 Tianjin Samsung Tel: 852-2862-6412
Tel: 60-3-261-5133, Fashion Co., Ltd. Fax: 852-2862-6414
5170 Samsung Tel: 86-22-763-3071, 8
Fax: 60-3-261-5907, Engineering Fax: 86-22-763-3079 Singapore
0481 Co. Ltd. Liaison Office
Los Angeles Office Tel: 65-8333-555
Samsung Corp. Samsung Engineering Tel: 1-562-926-5520 Fax: 65-2354-717
Jakarta Office Thailand Co., Ltd Fax: 1-562-926-9930
Tel: 62-21-571-3201 Tel: 662-264-0524~5 London Branch Office
(Line 9) Fax: 662-264-0526 Frankfurt Office Tel: 44-181-391-4550
Fax: 62-21-571-3243, Tel: 49-6196-667-400 Fax: 44-181-974-2540
3244 PT Samsung Fax: 49-6196-667-466
Engineering Indonesia Frankfurt
Samsung Corp. Tel: 6621-571-3219 Shanghai Office Liaison Office
Bangkok Office Fax: 6621-571-3221 Tel: 86-21-6275-8185 Tel: 49-6196-666700
Tel: 66-2-264-0527, Fax: 86-21-6275-6882 Fax: 49-6196-666777
0531 Samsung Engineering
Fax: 62-2-264-0530, (M) SDN. BHD. Tokyo Office Moscow
0537 Tel: 603-262-0714 Tel: 81-3-5641-9636 Liaison Office
Fax: 603-262-0907 Fax: 81-3-5641-9579 Tel: 7-095-797-2524
Samsung Corp. Fax: 7-095-797-2527
Manila Office Beijing Office The Shilla
Tel: 63-2-815-2937, 8/ Tel: 8610-6510-1501 Hotels & Resor ts Brazil Office
817-4744 Fax: 8610-6510-1551 Tel: 55-11-541-8500
Fax: 63-2-815-2936 Hotel Shilla Fax: 55-11-523-3995
Tokyo Office New York Office
Star World Corp. Ltd. Tel: 81-3-5641-9597~8 Tel: 1-800-221-2094 Bangkok
Tel: 63-2-843-9041, 53 Fax: 81-3-5641-9590 Fax: 1-212-752-4738 Liaison Office
Fax: 63-2-819-5123 Tel: 662-681-0501
Houston Office Hotel Shilla (114)
Samsung Corp. Tel: 713-334-0778 Tokyo Office Fax: 662-681-0496
Hanoi Office Fax: 713-334-0779 Tel: 81-3-3586-7571
Tel: 84-4-8251868, 9 Fax: 81-3-3586-7360 New Delhi
Fax: 84-4-8259277 Samsung Engineering Liaison Office
Co., Ltd. USA Tel: 91-11-691-1747
R&D Center Fax: 91-11-692-9747
Tel: 1-201-461-5064
Fax: 1-201-461-5721
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 45

All Samsung products Published by: Printed by: Written by: Photographed by: Designed and
and services mentioned Samsung Reformation Samsung Moonwha Steven Starbuck Jun Bin Leem Produced by:
in this publication are Headquar ters in Printing Co. Eric Myer Addison
the proper ty of Samsung coordination with Chell Seoul, Korea New York
Communications Inc. Covers:
Lorenz/Avelar
» …” ·” 97‡ … `⁄ 03.1.22 2:6 AM ˘ ` 46

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