Farhan Kurniadi Digital Marketing Portfolio
Farhan Kurniadi Digital Marketing Portfolio
Farhan Kurniadi Digital Marketing Portfolio
Portfolio
FARHAN KURNIADI RULIASTO
Hi! You found me. Pleased to meet you.
During a hard time due to this pandemic, I challenged myself to keep up with
the digital trends. So, I took some classes and certifications to support my
comprehension of digital marketing.
I joined a Full Stack Digital Marketing Program at RevoU. Within three months of
learning, I had the chance to create, run, and optimize the campaign alongside
my colleagues on our business model. I also won the content marketing
competition by creating a blog post for a content article.
About Me
Education
12 weeks learning and practicing digital
marketing through the lecture and group
Full Stack Digital Marketing project. At this period, I am running the
May 2022 digital marketing campaign in search engine
Score: 95.7% and social media with the helped from
instructors (from Qasir, Kredivo, Mekari,
Bytedance, etc.)
of Indonesia
-
- - - Digital Marketing
Intern Content Writer Marketing Associate
Create the company Produce top SERP Support family Execute Search
profile of treaty rank content using business by Engine Marketing
room in digital SEO tools conducting the offline Plan and Strategy
format and online marketing
Skills and Abilities
Search Engine Social Media Analytics & Content Visual CRM and Content
Marketing Marketing Reporting Tools Tools
Google Ads Facebook Google Analytics 4 Canva Whimsical
Google Trends Instagram Google Data Studio Coreldraw Mailchimp
Semrush Meta Ads Google Tag Manager Adobe Indesign Moz
Keywordtool.io Adobe Lightroom
Screamingfrog Adobe Premiere
SEO Minion VN editor
Wordpress
Certifications
Notable Project
1
2
3
Digital Marketing
Study Case
Assignment
1
Goal
Create Netflix's Content Marketing
Content
A blogpost (include 2 charts and 250 words article)
Put the methodology of the content creation
Applied the ideation, data research, design, and copywriting
Content related to the news value
An Insightful message to be cited by journalist
Tools:
CONTENT MARKETING ARTICLE
Notable
Objectives
Create business's VP, USP, Target Audience,
Product Offering, and Branding
Visualize the product with the landing page
Scope
Prepare technical matters and creation
of the landing page (LP) (provide smooth
scrolling and CTA button)
Ensure the LP creative is understandable
Ensure the LP is mobile friendly
Results
Launched New business product
Launched new landing page
Generated mobile friendly for view Tool:
landing page
META ADS CREATION
Objectives
Create creative ads
Optimize ads performance
Scope
Budget Allocation
Targeting the audience
Creating campaign structure
Results
Engagement from audience with likes
and comments
High Click Through Rate (2,2%)
High Impression (30.086)
Reach (26.232) Tools:
GOOGLE ADS CREATION
Objectives
Creating creative ads
Optimizing ads performance to be on the
top rank of SERP
Scope
Technical integration
Ads set up
Reporting and analyzing the trouble
Results
Top rank ads on SERP Tools:
Obtained 2 leads in a week
CTR 9,18%
ORGANIC CONTENT MEDIA PLAN
Objectives
Publish organic content for audience
experience
Optimize social platforms and organic content
Scope
Analyze problem statement and goals
Identify brands and audience targeting
Create a media action plan
Create content visualization
Decide measurement plan
Results
Built media plan consisting placement,
phase, and timeline
Designed the creative mockup Tools: Notable
Project
3 Digital Marketing Study Case
Assignment
Goals
Implement the knowledge of digital marketing tools and the
ability to provide analysis as well as recommendations for the
digital marketing campaign
Digital Marketing Study Case
Assignment
Measuring Performance Marketing Analytics
and Budget Allocation (Google Merchandise)
Objectives
Familiar with the online marketing funnel, metrics, key goals
Familiar with the key metrics to acquisition and retention
Accurately calculate Customer Acquisition Cost (CAC) and Customer
Lifetime Value (CLTV)
Optimizing channels, metrics, and budget
Create media planning and allocate marketing budget effective and
efficiently
Result
Decided the Return on Ad Spending (ROAS) as the key metric because it
shows the ad channel's performance easily
Suggested Facebook and Instagram as the best channels
to run the campaign
Suggested the 40% budget allocation for the awareness campaign,
before using the consideration and conversion campaign
Measuring Performance and Budget Allocation
Objectives
Familiar with Google Analytics 4 and Google Tag Manager
Understand how to set-up events in Google Analytics 4
Analyze data effectively and come up with usable marketing insights for
the campaign
Results
Used Google Analytics 4 dashboard for filtering, comparing, and choosing
the dimension of the provided data
Interpreted data comparisons, insights, and reasons for the provided
Data in Google Analytics 4
Marketing Analytics
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