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Republic of the Philippines

Department of Education
REGION IV-A
DIVISION OF CAVITE PROVINCE
BULIHAN INTEGRATED NATIONAL HIGH SCHOOL

RESEARCH PLAN

(Initial Research Title) THE RELEVANCE OF A SMALL


BUSINESS MARKETING STRATEGY
1
Giyazova N. Bayazovna., and 2Davlatov S. Saidjonovich.
Authors

BULIHAN INTEGRATED NATIONAL HIGH SCHOOL


SENIOR HIGH SCHOOL DEPARTMENT

ACADEMIC TRACK/ ACCOUNTING, BUSINESS AND MANAGEMENT

MR. ARIES V. SABILLA


Research Adviser

I. BACKGROUND using advertising strategy will have an notable


impact on the overall state of our business.
Innovation is a focal part of business, consumers
tend to care about products that has something new II. OBJECTIVES AND METHODS
or eye catching. Entrepreneurs usually the one's that (sample) The purpose of the work is to
thinks or formulate new marketing strategy in order develop a marketing strategy, as well as measures
for their business to succeed in the middle of rising to develop the marketing mix. To achieve this
goal, the following tasks were solved in the
competition.
diploma project:
Advertising marketing strategy is a marketing plan - to summarize theoretical approaches to
the development of a marketing strategy;
designed to attract more costumers and make
existing costumers more interested in consuming
- to present the organizational and
economic characteristics of the
their products for a long time. The strategy is part of enterprise;
the business and it needs to be aligned with the
- to conduct a comprehensive analysis
business objective, advertising strategy will be of the company's activities, including strategic,
beneficial in a waffle business to help it gain more marketing analysis, competitor analysis, as well
costumers by offering new ways of showcasing as financial analysis;
their products. - based on the results of the analysis,
propose an effective marketing strategy; - to
Many business used marketing strategy and utilize develop measures for the implementation of the
it to it's full potential, advertising strategy will give strategy, to formulate recommendations for
existing costumers a reason to still try the products improving the marketing activities of the
and for new costumers to shift their attention to enterprise and strengthening its position in the
market.
your business with the use of advertising strategy.
The advertising strategy aims to directly influence
consumers with a clear and direct message that can
reach as many people as possible, we believe that

Barangay Bulihan, Silang, Cavite


(046) 890-0133
[email protected]
Republic of the Philippines
Department of Education
REGION IV-A
DIVISION OF CAVITE PROVINCE
BULIHAN INTEGRATED NATIONAL HIGH SCHOOL
cost of resources will remain
constant.

Advertising strategy is an important factor for


promoting and advertising a business by using
III. WORKING FRAMEWORK the appropriate methods. Maintaining a good
(sample) image, creating good content can make your
business known in different ways. Through
advertising strategy will boost your visibility
and sales.

V. TIMETABLE
(sample) The timetable below shows the
approximate schedule in accomplishing research
Figure 1 and well-planned strategy in conducting feasibility
(sample) Organization of literature on marketing of the study.
strategy has been conceptualized mainly under four (sample)
parts. Initially the theoretical background of the
subject is elicited through definitions and theories TIME ACCOMPLISHMENTS
pertaining to the area. The second part presents 1-2 weeks Research Proposals
various dimensions of marketing strategy and the
third part is devoted to discussion on the factors to 2 weeks Strategic Plans for
be considered while formulating marketing strategy. Business
Studies undertaken in Available online at
1 month Product and Pricing
www.managementjournal.info Salwa CH et. al.|
Strategies
July-August 2016 | Vol.5| Issue 4|55-67 56 the area
internationally and nationally are presented 6 months Final Research Paper
separately.
IV. ASSUMPTIONS
References
The following assumptions are based on the
Advertising Strategies.
1. Cardona, L. (n.d.). Advertising Strategies:
What Types There Are and 10 Examples.
https://www.google.com/amp/s/www.cyber
 The product that we are going to click.net/numericalblogen/advertising-
release will, like by the customers strategies-what-types-there-are-and-
 Resource costs will increase at 3 to examples%3fhs_amp=true
5% a month
 Creating good content can make our
business achieve success
 New product will be desired by our
customers.
 Throughout the business journey, the

Barangay Bulihan, Silang, Cavite


(046) 890-0133
[email protected]
Republic of the Philippines
Department of Education
REGION IV-A
DIVISION OF CAVITE PROVINCE
BULIHAN INTEGRATED NATIONAL HIGH SCHOOL

Barangay Bulihan, Silang, Cavite


(046) 890-0133
[email protected]

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