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    Christ PDF

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    Sahishnnu vinodkumar
    The document proposes a business idea called Use and Eat that produces edible and flavored cutlery to reduce plastic waste. It aims to replace plastic utensils with edible straws and spoons made from ingredients like wheat and spices. The business wants to initially target restaurants and cafes focused on being plastic-free. It analyzes competitors and performs a PESTEL analysis to evaluate the political, economic, social, technological, environmental, and legal factors affecting the idea. The document also describes the product breakdown by type, raw material, flavor, and distribution channel.

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    Christ PDF

    Uploaded by

    Sahishnnu vinodkumar
    23 views15 pages
    The document proposes a business idea called Use and Eat that produces edible and flavored cutlery to reduce plastic waste. It aims to replace plastic utensils with edible straws and spoons made from ingredients like wheat and spices. The business wants to initially target restaurants and cafes focused on being plastic-free. It analyzes competitors and performs a PESTEL analysis to evaluate the political, economic, social, technological, environmental, and legal factors affecting the idea. The document also describes the product breakdown by type, raw material, flavor, and distribution channel.

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    The document proposes a business idea called Use and Eat that produces edible and flavored cutlery to reduce plastic waste. It aims to replace plastic utensils with edible straws and spoons made from ingredients like wheat and spices. The business wants to initially target restaurants and cafes focused on being plastic-free. It analyzes competitors and performs a PESTEL analysis to evaluate the political, economic, social, technological, environmental, and legal factors affecting the idea. The document also describes the product breakdown by type, raw material, flavor, and distribution channel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views15 pages

    Christ PDF

    Uploaded by

    Sahishnnu vinodkumar
    The document proposes a business idea called Use and Eat that produces edible and flavored cutlery to reduce plastic waste. It aims to replace plastic utensils with edible straws and spoons made from ingredients like wheat and spices. The business wants to initially target restaurants and cafes focused on being plastic-free. It analyzes competitors and performs a PESTEL analysis to evaluate the political, economic, social, technological, environmental, and legal factors affecting the idea. The document also describes the product breakdown by type, raw material, flavor, and distribution channel.

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    © All Rights Reserved
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    of 15

    A REPORT ON OUR BUSINESS IDEA

    BRAND NAME: USE AND EAT

    TAGLINE: MAKE A TWIST TO THE DISH

    PRODUCTS: EATBLE AND FLAVOURED CUTLERIES


    OVERVIEW OF THE COMPANY:
    We are on a mission to reinvent the way we eat the food by replacing all plastic
    utensils with our edible options to drive towards the idealogy of “plastic free life”. We are a
    small group of individuals from various backgrounds and cultures. Although we were a world
    apart, our shared passion for sustainability led us to find one another from around the globe.
    Together we pledged to surmount the plastic problem that has been ignored for too long.We
    as a team are into a notion to create more sustainable products like edable and flavoured
    straws and spoons to add a small tinch of twist to the cutlery industry. UAE is working
    towards the aim to replace all the plastic and reusable cutleries with our products.

    Use & Eat is on a mission to remove plastic waste from the ocean. By 2050, there
    will be more plastic than fish in our oceans (by weight). You can help preserve nature by
    switching from plastic and eating your spoon. Our neignbours in the ocean deserve it. Make
    your next picnic or party as incredible as you are.

    Eat me and join our mission to reduce ocean plastic in the world for good!

    VISION AND MISSION:

    Our mission is to provide a sustainable, eatable single-use cutlery alternative that will
    eliminate the use and adverse impacts of all types of single-use plastic cutlery.

    Plastic cutlery is considered one of the most common pollutants and waste found
    nearly everywhere – in landfill, forests/natural habitats, water bodies, or oceans. Estimates
    show that of the 3.4 million tonnes (per year) plastic waste generated in Australia, less than
    10% is recycled, and about 130,000 tonnes of plastic waste enter the environment.

    The Use N Eat Edible Cutlery is a revolutionary, sustainable alternative to other


    single-use cutleries, be it wooden, bio-plastic or paper-based. The Use N Eat edible cutlery is
    made from naturally sourced ingredients such as wheat & mixed grain flour, spices and
    flavours and is 100% biodegradable and can contribute to the circular economy.
    EXECUTIVE SUMMARY:
    USE AND EATS is a startup idea that focuses more on the environmental side rather
    than reusability. Each cutlery is designed and manufactured in a unique way to satisfy the
    needs of the customers and in an attractive way. Made from dough of wheat, jowar and rice
    powder, the edible spoons are crunchy and available in three different flavors: sweet, salty
    and plain. Spices like rock salt, cumin seed and black pepper are mixed with the dough to
    make spoons delicious in taste. Not only this, there are flavours that change according to the
    seasons, taste and demand of the markets. This is an helpful for people with OCD and other
    where they can carry their own cutlery for their use. The also carry health benefits and are
    100% natural and organic without additional flavourings
    TARGETED CUSTOMERS:
    In the beginning phase of the business, we would like to expand our market towards
    the service industries like restaurants and café to introduce them to the public. The main aim
    is to replace the steel and plastic cutleries with our product. Restaurants and café with a focus
    to create a plastic free space are the main market spread like ISHA YOGA , CAFE

    Since most of the people in todays world are running towards heathy lifestyle it is one of the
    best use for such kind of customers too as they are made of whole wheat, oats , etc…
    according to the custamization

    COMPETITORS:

    There are very less competitors in this field as these kind of sustainable products are
    booming only in the recent times. A few competitors who supply these kind of products
    online are a major competitors, but are not the same product as USE AND EAT

    We have a unique concept of health, flavour and sustainability together which is not
    readily available in current markets.
    PESTEL ANALYSIS:

    Political-
    The political factors play a huge role in not only investment decision by transnational
    corporations but also by companies such as – Cutlery Bakes. Political environment and other
    factors not only impact the cost of doing business but also long term sustainability. Some of
    the political factors are – governance system, democracy & institutions, military coup
    chances, probability of armed conflict, law and order in market etc.

    Economical-
    Economic factors of a country and region have a direct impact on the potential attractiveness
    of a given market. Some of the economic factors that Cutlery Bakes should evaluate both in
    the present market and one in which it wants to enter are – inflation rate, GDP growth rate,
    disposable income level etc.

    Social-
    Social factors such as demography trends, power structure in the society, women
    participation in workforce etc have immense impact over not only the country's economy but
    also on workforce talent availability and level of consumer demand
    Technical-
    Technology transfer and licensing issues for Cutlery Bakes – laws and culture of licensing of
    IPR and other digital assets should be analysed carefully so that Cutlery Bakes can avoid
    shakedowns and IPR thefts. Acceptance of Mobile Payments and Fintech Services – One of
    the areas where US are lacking behind China is Mobile Payments. Cutlery Bakes should
    assess what are preferred choice of mobile payments in local economy and chose the business
    model based on it
    Environmental-
    Environmental factors are fast gaining traction not only among consumers but also among
    regulators and policy makers. Climate change and changing ecosystem is leading to the
    extinction of more than 20% of species on the planet by the turn of this century.
    Legal-
    Legal factors often govern – conditions to enter the market, laws to operate in the market, and
    procedure to resolve any dispute with other stakeholders. If the legal system is not strong then
    Cutlery Bakes can face numerous challenges – from consumer petitions to shakedowns from
    authorities.
    DESCRIPTION OF THE PRODUCT:

    Breakup by Product:
    • Spoon
    • Fork
    • Knife
    • Spork
    • Others

    Breakup by Raw Material:


    • Corn
    • Wheat Bran
    • Rice Bran
    • Others

    Breakup by Flavor:
    • Plain
    • Sweet
    • Spicy

    Breakup by Distribution Channel:


    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Online Stores
    • Others
    BY
    ASWATH.R
    SAHISHNNU.V
    SHILPA ELIZ.C
    SREE LAKSHMI SK

    SRI KRISHNA ARTS AND SCIENCE COLLEGE,


    COIMBATORE

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