Factory Strategy
Factory Strategy
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Shanti Pless
National Renewable Energy Laboratory
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Alison Donovan
Kalee Whitehouse
Damon Lane
Desmond Kirwan
Leslie Badger
VEIC
Ankur Podder
Shanti Pless
National Renewable Energy Laboratory
Abstract
In recent years, an increasing number of grid disruptions due to intense weather events, natural
disasters, and high peak loads resulted in increased interest in energy-resilient homes. Solar + storage
(S+S) as an energy resiliency solution can provide continuity, onsite generation, and backup power
during critical events. This project explored factory-installed solar plus storage (FISS)1 to overcome first
cost and installation barriers and bring this resiliency solution to scale for single-family affordable and
market-rate homebuyers. Guided by the principles of Lean manufacturing,2 the team explored how
factories building high-performance zero energy modular3 homes can incorporate S+S into their existing
construction system while improving quality and productivity and reducing the costs of the resilient
energy system.
1
Factory-installed solar plus storage is the study approach of installing solar panels systems, including a battery in modular
homes at the factory.
2
Lean manufacturing is a production process based on maximizing productivity while minimizing waste.
3
Zero energy modular homes are homes that combine the cost savings of modular construction with the benefits of zero energy.
Cityscape: A Journal of Policy Development and Research • Volume 25, Number 1 • 2023 Cityscape 145
U.S. Department of Housing and Urban Development • Office of Policy Development and Research
Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
Abstract (continued)
The team identified both potential barriers (for example, first cost, permitting, utility interconnection,
finished module transportation, and future battery replacement) and value (such as, resiliency benefits,
opportunities for utilities, clean energy equity for affordable housing, and new markets for modular
factories) of incorporating S+S into factory-built housing. Through a case study and factory information
modeling, the team analyzed the FISS approach, which resulted in about 27 percent potential total cost
reduction compared with onsite installation. Using the cost reduction results from the case study, the
team evaluated the homeowner economics and duration of backup power using the National Renewable
Energy Laboratory’s (NREL) System Advisor Model (SAM)4 in six locations in the United States. Results
showed that in five locations, homeowner net present value (NPV)5 is positive with long-term, low-
interest financing through a mortgage. The SAM analysis showed in almost all cases, the S+S system
could power 25 percent of the electricity needed in a home for 4 days, and under some scenarios, up to
100 percent of the load for 4 days. Findings from this study show S+S is a viable backup power source
during grid outages and supports the creation of a high-performance factory to produce resilient homes
that can be adopted at scale, with reduced cost by integrating S+S with prefabricated modules guided by
lean manufacturing 6 principles.
Introduction
The aim of this study was to create a resilient home product that can be adopted at scale, with reduced
cost by integrating S+S with prefabricated modules guided by lean manufacturing principles.
4
System Advisor Model is a free technology-economic software developed by NREL to model performance and financial
estimates of energy cost for grid-connected photovoltaic systems.
5
Net present value is a method to calculate the current value of a future stream of payments from an investment.
6
Lean manufacturing is a production process based on maximizing productivity while minimizing waste.
as FORTIFIEDTM7 and RELi.8 Shorter process for customers to research, financing, permitting, and
lengthy applications. If factories included S+S as an option in standard home designs, FISS would
reduce the decisionmaking complexity of the process from a customer perspective, help facilitate
the integration of resiliency measures in home design under a controlled environment, while also
reducing costs and providing continuity, onsite generation, and support during critical events.
This project aims to analyze the economic benefits of FISS and explore the market to create a
resilient home product that factories can adopt at scale, with reduced cost by integrating S+S with
modular construction guided by lean manufacturing principles. Results from this project set forth
a new strategy for resilient construction to all-electric zero energy modular homes and redesigning
resilient power systems from backup diesel generators to S+S.
7
FORTIFIED is a voluntary resilient standard that the Insurance Institute for Business & Home Safety developed and
designed to be resilient to hurricanes, high winds, and hail.
8
RELi (Resilience Action List) is a voluntary resilient standard developed to increase adaptability and reduce sensitivity to
hazards for building occupants.
Cityscape 147
Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
1. Homeowner Resilience Benefits. In many cases, if the first cost of the system is rolled into
a mortgage, lower utility bills make it a cost-effective investment for the homeowner. The
customer economic analysis did not include a value of the resilience benefit of backup power
during outages. Insurers would generally be interested in opportunities to quantify the value
of not losing power or restoring power quicker after severe disasters. Claims related to power
outages could include food spoilage or damage from frozen pipes. Some insurers may consider
homes still habitable even during power failures, but additional claims may arise for hotel
stays while waiting for power and heat to return. Power continuity is important for reducing
effects on the home, increasing habitability, and supporting claim reduction. Insurance
companies, therefore, would likely be interested in learning how onsite energy production can
drive down value of claims.
9
The HUD Offsite Construction Research Roadmap is at https://www.huduser.gov/portal/pdredge/pdr-edge-
trending-072622.html.
10
For more information, see https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/how-
residential-energy-storage-could-help-support-the-power-grid.
designs to island a home during outages. Vehicle-to-grid charging is another opportunity for
utility companies to harness to provide power in post-disaster scenarios.
3. Clean Energy Equity and Affordable Housing Applications. Housing and energy
advocates have a broad cross-sector interest in zero energy modular as a potential solution to
the housing crisis, and FISS is a natural extension that would help support decarbonization
and equity goals.
4. Providing New Markets for Modular Factories. Creating standardized, repeatable home
designs with S+S that meet resiliency standards such as FORTIFIED and RELi could help
support factories in demonstrating the high quality of the housing product and directly
addressing misconceptions in the market. Because FORTIFIED requires third-party
verification, it would be a selling point to potential customers and retailers. Modular housing
lends well to incorporating resilient design features, such as roof deck sealing, protecting
attachments, and paying attention to load paths, due to their protected environments and
repeatable processes.
Cityscape 149
Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
Exhibit 1
Areas in 75th Percentile of CAIDI Outage Duration and National Risk Index Rating
CAIDI = Customer Average Interruption Duration Index. NRI = National Risk Index.
Note: Graph shows combined totals of each metric by state.
Source: FEMA National Risk Index for National Hazards
Nearly every state in the continental United States has at least one county in the 75th percentile of
risk and CAIDI outages. This number of outages is without the inclusion of major event days that
are projected to increase as global temperatures rise. Areas that are at high risk in the National Risk
Index and in outage duration are concentrated in coastal areas, mostly on the west coast and Pacific
Northwest. These data indicate the need for energy power backup systems across the United States and
potential for mitigating risk and supporting vulnerable populations through resilient design features.
Exhibit 2
Driving Distance Between Modular Factories and Identified Priority Deployment Areas
With this limitation, existing residential modular factories today could service less than 15 percent
of identified priority areas. Notably, this limitation does not account for unrealistic delivery
scenarios that geographic factors pose, such as deliveries crossing over mountain ranges. To bring
FISS to scale, more factories will be needed, calling for a joint effort of investments from the
housing, energy, and economic development sectors.
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Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
To estimate home energy consumption, the team used Open Studio’s Parametric Analysis Tool with
Open Studio-HPXML measures to run Energy Plus simulations. The prototype home was modeled to an
all-electric, high-performance specification in six different climate zones. Exhibit 3 shows the locations,
climate zones, modeled electricity consumption, and modeled solar photovoltaic (PV) generation.
Exhibit 3
Locations Used for Customer Economic and Resiliency Analysis with Electric Consumption and
Photovoltaic Generation Data
IECC PV Share
Consumption PV Capacity PV Generation
Location Climate of Use
(kWh) (kWDC) (kWh)
Zone (%)
Houston, TX 2A 7,764 5.4 7,598 98
San Bernardino, CA 3B 7,172 4.3 6,357 89
Philadelphia, PA 4A 8,064 6.0 8,608 107
Bellevue, WA 4C 7,336 7.0 7,770 106
Wayne, MI 5A 9,320 7.3 9,887 106
Smallwood, NY 6A 8,695 7.0 9,713 112
IECC = International Energy Conservation Code. kWh = kilowatthour. kWDC =kilowatt direct current. PV = photovoltaic.
Sources: Consumption—HPXML model and zero energy modular home; PV capacity—calculated for 100 percent of load; PV generation—National Renewable
Energy Laboratory System Advisor Model; PV share of use—calculated by the authors
The team used the National Renewable Energy Laboratory’s (NREL) System Advisor Model (SAM)
to size the batteries to meet the modeled energy use and to evaluate homeowner economics by
running scenarios that tested the sensitivity of financing, first costs of S+S, effects of the climate
zone on solar resources, electric consumption, and electric rates to understand the effect on
financial results and performance during outages. Exhibit 4 shows the inputs to SAM.
Exhibit 4
Parametric Inputs
Input Variable Values Used
Installed cost ($) Average, average minus $5,427, average minus $10,126
Location Informed solar resource, consumption, electric rates
Photovoltaic capacity (kWDC) Varied by location 4.3 to 7.3
Battery capacity 13.5 kWhAC and 5 kWAC
Critical load percent of total load 25%, 50%, 75%, 100% of total electric load
Loan type Personal Loan Mortgage
Tax deductible interest No Yes
Loan term (years) 15 30
Loan rate (%) 5 3
The analysis showed that the most significant driver of positive net present value (NPV) is
long-term, low-interest financing through a mortgage. For homeowners, a positive NPV would
be attained by rolling the first cost of FISS into a mortgage in California, Michigan, New York,
Pennsylvania, and Texas. No cases of positive NPV were associated with 15-year personal loan
financing in any of the locations. Offsetting electricity with solar PV in states with high-cost electric
rates increases NPV for the customer and provides a lower NPV for customers in states with low-
cost electric rates. For example, in Washington, a state with low-cost electricity rates, homeowners
would not have the benefit of positive NPV, even when rolling the first cost of the FISS into a
mortgage. A final consideration is solar resources. Locations with higher solar resources and
production can increase NPV even in states with lower utility costs, like Texas.
To evaluate how long the S+S system would support the electric loads during an outage, the team
modeled a range of critical load percentages (exhibit 5). Under this scenario, the results show the
probability of the battery being able to support the electric load for an outage at any time of year
and time of day, as well as the mean hours the battery lasts across the simulated outages.
Exhibit 5
Resiliency Results from System Advisor Model Analysis: Likelihood of the Battery Lasting Through a
4-Day Outage and the Mean Hours of Autonomy for Four Scenarios of Regular Energy Consumption
IECC Probability of Surviving 4-Day Grid Mean Hours of Autonomy
State Climate Outage (by Percent of Load) (by Percent of Load)
Zone 25% 50% 75% 100% 25% 50% 75% 100%
TX 2A 97% 76% 28% 5% 3,236 590 79 31
CA 3B 100%* 80% 33% 5% 8,760* 633 98 34
PA 4A 94% 69% 30% 10% 3,486 1,155 96 42
WA 4C 86% 59% 39% 13% 3,046 972 150 42
MI 5A 83% 57% 33% 14% 2,510 963 112 46
NY 6A 89% 64% 35% 13% 3,103 1,403 112 45
IECC = International Energy Conservation Code.
* SAM did not find an outage that the load would not be met when evaluated during a 14-year horizon.
Source: National Renewable Energy Laboratory SAM
The SAM analysis showed that in almost all cases, the S+S system could power 25 percent of the
electricity needs in a home for 4 days, and under some scenarios, up to 100 percent of the load
for 4 days.
Cityscape 153
Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
average), workforce composition (trades, labor, and other salary employees), factory photos
and documentation of visual inspections, and information pertaining to spatial aspects of the
construction progress. These datasets enabled the team to perform a comprehensive time study
to help understand the existing conditions and identify early opportunities to improve weekly
productivity, reduce downtime at or in-between stations and bays, and add new activities without
undermining the current weekly productivity.
In the factory, installers can perform their work at a predetermined station suitable for activities
related to S+S installation, including integration of small, distributed home batteries (see exhibit 6
for detailed installation time and resources needed).
Exhibit 6
Solar + Storage Related Activities with Installation Times
Installation
1” PVC from mech room to roof 2 1
activity
Installation 1” PVC from mech room
Solar ready (Rough 2 1
activity to electrical main
Electrical and
Plumbing–Station #5) Installation 2” PVC from mech room to
2 4
activity electrical main (for battery)
Installation Conduit and wiring to
2 3.5
activity belly or gable end
Installation
Solar deck installed on roof 1 2.2
activity
Preset solar roofing
Installation
(Feeder Roofing Solar feet installed on roof 2
activity
Station–on the floor) 2.3
Installation
Solar rails installed on roof 3
activity
Solar roof set (Roof 0.50 (same
Roof set
Set and Exterior Solar roof set on WIP module NA as typical
activity
Insulation–Station #7) roof set)
Installation
Microinverters installed on roof 3
Post-set solar roofing activity
6.5
(on top of the module) Installation
Solar panels installed on roof 3
activity
Installation
Battery in mech room 2 2.7
activity
Home battery install
Installation
(Electrical Hookups– Battery gateway 2 2.6
activity
Station #14)
Installation Paneling for meters and
2 2
activity disconnects on gable end
Cityscape 155
Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
Exhibit 7
Total Time Taken To Complete Activities for One Module
5.67
6.58 3.75
23.8
27.55
61.82
61.1
Note: the baseline is shown on the left, and the ideal scenario is shown on the right.
Exhibit 8
Onsite Installation Cost Breakdown
Cost Component Cost ($)
Hardware 18,103
Permitting, inspection, and interconnection 825
Installation cost 18,896
Total cost 37,824
The team used NREL’s 2020 Solar + Storage Cost Benchmark, which breaks down the cost into
$/WDC (dollar per Watt of direct current) to further break down the installation cost into each type
of soft cost components (Feldman et al., 2020). In this analysis, the same 7.12 kW system was
used. The specific assumptions and costs/WDC are in exhibit 9.
Exhibit 9
Assumptions of Cost Model
Cost Component Modeled Value Description
Applied to hardware, installation labor, sales
Net profit 17%
and marketing, design, PII
Sales and marketing Advertising, sales pitch, contract negotiation,
$0.67 / Watt
(customer acquisition) customer interfacing
Engineering design, professional engineer-
Engineering fee $100
stamped calculations, and drawings
Given by Completion of applications, fees, design
PII
contractors changes, field inspection
Overhead $0.28 / Watt Rent; building, equipment, staff expenses
Installation labor Calculated Time study data
Workers’ compensations, federal and state
Installation labor burden 18% unemployment insurance, FICA, builder’s risk,
public liability, applied to installation labor cost
Sales tax 5.1% 5.1% of cost of equipment
5% of cost of equipment; Shipping, handling,
Supply chain cost 5%
inventory
Conductors, switches, combiners and
Electrical BOS $0.28 / Watt transition boxes, conduit, monitoring system,
fuses, breakers
Flashing for roof penetrations, rails and
Structural BOS $0.08 / Watt
mounting
Given by
Equipment
contractors
The contractor gave the actual costs of the hardware and the permitting, inspection, and
interconnection (PII). Other soft cost components were found by using the output of the ideal
scenario (including S+S installation activities) model. Net profit paid to the contractor is modeled
as a fixed margin of 17 percent that is applied to all hardware, labor, sales and marketing, design,
and PII fees, resulting in $4,699. Sales and marketing for the onsite approach were modeled as 0.67
$/WDC, resulting in $4,770 and accounting for advertising, sales pitch, contract negotiation, and
customer acquisition. The installation labor was found to be $2,492 with a labor burden of $449.
Once all soft costs were determined, the team validated the results with subject matter experts.
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Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
savings of $3,702 per system installed. In the FISS approach, the overhead cost of the S+S system
is built into the final house cost, which subject matter experts estimated results in a 30-percent
reduction. Through the simulation, the team found the installation labor cost to be on average
$1,538 per system, with an installation burden of $277, yielding savings of $1,126 per installed
system. The FISS approach resulted in a total savings of $10,126 per installed system—about
26.77 percent potential cost reduction compared with onsite installation.
At this point, the manufacturer must decide how to allocate the savings realized through the FISS
approach—either keep savings as profit or pass on the savings to the customer. The team chose
to model three potential scenarios for the customer economics analysis: (1) Manufacturer keeps
total savings as profit (for example, $0 of the savings are passed on to the customer), similar to the
current onsite approach; (2) Manufacturer keeps the factory installation savings and the rest of the
savings, about $5,427, are passed on to the customer; and (3) All the savings, about $10,126, are
passed on to the customer.
Exhibit 10 shows the S+S cost breakdown for all three scenarios.
Exhibit 10
Solar + Storage Cost Breakdown
Onsite Factory Installation, Factory Installation,
Approach Profits Kept Maximum Price Reduction
Cost Component Cost ($) Cost ($) Savings ($) Cost ($) Savings ($)
Net profit $4,699 $4,699 $0 $0 $4,699
Sales and marketing
$4,770 $1,068 $3,702 $1,068 $3,702
(customer acquisition)
Engineering fee $100 $100 $0 $100 $0
Permitting, inspection,
$825 $825 $0 $825 $0
interconnection
Overhead $1,994 $1,396 $598 $1,396 $598
Installation labor $2,492 $1,538 $954 $1,538 $954
Installation labor burden $449 $277 $172 $277 $172
Sales tax
$923 $923 $0 $923 $0
(of cost of equipment)
Supply chain costs
$905 $905 $0 $905 $0
(of cost of equipment)
Electrical BOS $1,994 $1,994 $0 $1,994 $0
Structural BOS $570 $570 $0 $570 $0
Hardware $18,103 $18,103 $0 $18,103 $0
Total savings $5,427 $10,126
Total cost
$37,824 $32,397 $27,698
(system installed)
Conclusions
The FISS approach resulted in a total savings of about 26.77-percent potential cost reduction compared
with onsite installation. In addition, implementing the ideal scenario would mean completing eight
modules per week with integrated S+S. Solar ready activities, post-set solar roofing activities, and home
battery installation activities use 86.39 percent of the observed downtime in stations 5 through 12,
where the remaining downtime can be available for idle time or buffer time by design. Furthermore, the
main production line is balanced and can continuously achieve the weekly production target of eight
modules per week. Introducing innovation into homebuilding results in a different set of challenges
to management, the following list identifies these challenges and potential solutions that managers
responsible for implementing new technology must surmount practical guidelines for factories to design
and construct affordable S+S homes. The recommendations in exhibit 11 help to ensure the efficient
and effective integration of S+S installation.
Exhibit 11
Recommendations (1 of 2)
• Product Design. Using lean product design can eliminate waste in production before it happens.
• Net Zero Emission (NZE) Goals. For companies to achieve aggressive NZE goals, clear direction from
the client must be given, and teams must fully embrace the directive.
• Balance of Systems. New activities related to solar + storage installation can be integrated into the
main production line without affecting the weekly production rate after downstream stations undergo
line balancing strategies, leading to 100 percent utilization.
• Reorganization of Roofing Activities
| Reorganizing relevant roofing activities to the feeder stations that run parallel will reduce travel
distance and time.
| Moving the solar roofing activities to the floor closer to the roof build as an extension of the feeder
station can reduce the total time for related activities by 50 percent and mitigate existing bottlenecks.
| Preroof set activities: Mounting and solar decking activities can be moved to the floor, immediately
after solar roofing.
| Post-roof set activities: Solar photovoltaic install activities can occur after the roof is set; activities
can be moved upstream, on the floor, closer to roof build station.
| Home battery installation activities: Small, decentralized home battery can be installed after the
interior paint activities.
• Minimizing Excess Processing Time. Solar-ready activities can be performed along with electrical
roughing, and workstations with similar activities can be combined, allowing for workers and resources
to move between the stations.
• Workforce Strategy. To reach production objectives more quickly and efficiently, facilities must adopt
a lean-centric workforce strategy. This strategy could include multiskilling existing workers, hiring a
new department focusing only on solar + storage related activities, or using a subcontractor to install
the system.
• Maintain Skilled Workforce. Identify opportunities to upskill existing workforce and understand
trade-offs for involving solar + storage subcontractors in performing the new activities.
Cityscape 159
Nahmens, Labík, Donovan, Whitehouse, Lane, Kirwan, Badger, Podder, and Pless
Exhibit 11
Recommendations (2 of 2)
• Quality Control. Developing a comprehensive quality control strategy for each solar + storage related
station to audit the work eliminating waste and reduce costs caused by defects.
• Supply Chain. Procure solar + storage components and systems from a regional supply chain.
• Storage and Staging Area. Expand current factory floor to add a storage area for solar + storage
components and systems.
| Benefits of adding long-term storage and staging areas include limiting travel distance and material
handling and decreasing the probability of damage to materials due to handling and exposure.
Multiple stakeholders benefit from the design solution that FISS provides in exhibit 12.
Exhibit 12
FISS Design Solution
For Homebuilders
• Provides additional benefits for customers that are marketable, including quality, safety, resiliency,
energy efficiency.
For Homeowners
• Provides resilience, comfort, safety, potential financial benefits.
For Policymakers
• Product can be mass-produced, support disaster recovery, support sheltering in place, continuity in
vulnerable populations.
For Utilities
• Product can create grid-interactive homes that are able to participate in utility programs and support
grid functions.
As this analysis notes throughout, despite barriers, a growing interest is in scaling S+S as a
resiliency solution and scaling modular housing to address industry needs and gaps. Great
potential exists to scale modular housing in the United States to support resiliency and efficiency.
Driving adoption of FISS in the residential new construction market is not simple. The new
construction industry is chronically fragmented with many players across design, construction,
supply, and demand. The industry is largely the same as it was 100 years ago—same business
models and profit margins that require risk aversion. Increasing the deployment of S+S will require
a combination of technology innovation, workforce training, demand aggregation and supply
development, and a cross-sector approach. The following recommendations focus on what could
help further scale this solution to reach one million customers during the next 10 years.
• Existing and new factories willing to build to a zero-energy standard and offer FISS as a product.
Acknowledgments
The financial support that HUD provided for this research under grant number H-21690 CA is gratefully
acknowledged. Further, the authors thank Mike Blanford for managing and coordinating this work on
HUD’s behalf. Finally, the authors thank the editors and two referees for their helpful comments.
Authors
Isabelina Nahmens is a professor in the Department of Mechanical and Industrial Engineering at
Louisiana State University (LSU). Ondřej Labík is an industrial engineering graduate student at
LSU. Alison Donovan is a managing consultant at VIEC, and her team includes Kalee Whitehouse,
Damon Lane, Desmond Kirwan, and Leslie Badger. Ankur Podder and Shanti Pless are research
engineers at National Renewable Energy Laboratory.
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