Balanced Scorecard in Higher Education Institutions: Congruence and Roles To Quality Assurance Practices
Balanced Scorecard in Higher Education Institutions: Congruence and Roles To Quality Assurance Practices
Balanced Scorecard in Higher Education Institutions: Congruence and Roles To Quality Assurance Practices
www.emeraldinsight.com/0968-4883.htm
Quality
Balanced scorecard in higher assurance
education institutions practices
Abstract
Purpose – The purpose of this paper is twofold: first, to highlight the congruence and roles of the balanced
scorecard in the quality assurance practices in higher education institutions, and second, to propose a
balanced scorecard model for higher education institutions.
Design/methodology/approach – A descriptive literature review was used to understand the balanced
scorecard, quality assurance practice (System model) and characteristics of the higher education institutions.
Findings – Used appropriately, the philosophical tenets of the perspectives of the balanced scorecard seem
to be congruent with the input, process and output dimensions of quality assurance practices. Thus, if the core
functions of higher education are explicitly represented in each perspective, the balanced scorecard seems
important for materializing the input, process and output dimensions of quality assurance in higher education
institutions. It may help to track and measure the status of higher education institutions in each quality
assurance dimension and ultimately help to align each dimension with the university’s vision.
Research limitations/implications – The paper relied on the description of previous literature.
Therefore, as it did not depend on the empirical evidences, the conclusions derived in the paper are more
argumentative.
Practical implications – The paper will add an input to the ongoing discussions on the applications of
the balanced scorecard to higher education institutions. Moreover, the proposed model of the balanced
scorecard may help higher education managers to assess the performances of higher education institutions
and their academic disciplines according to their areas of excellence.
Originality/value – This paper attempts to undertake a literature review on the balanced scorecard and its
roles to the quality assurance practices in higher education. In addition, the congruence between the balanced
scorecard and the contemporary characteristics of the higher education institutions is also explored.
Keywords Quality assurance, Higher education, Balanced scorecard
Paper type General review
1. Introduction
Equating higher education institutions with corporate entities is becoming a common trend
in all higher education systems. This is evidenced, among other things, by the transfer of
management tools from corporate organizations to higher education institutions. The
introduction of total quality management towards the 1980s (Srikanthan and Dalrymple,
2002) and, lately, the balanced scorecard (Ruben, 1999) for higher education institutions
could exemplify these application transfers. Nonetheless, their compatibility with the
processes in higher education institutions has been debated.
These days, the use of the balanced scorecard, rather than total quality management, has Quality Assurance in Education
become popular in higher education institutions. It was introduced, among other things, to Vol. 25 No. 4, 2017
pp. 489-499
improve the management and quality assurance practices of the core functions of higher © Emerald Publishing Limited
0968-4883
education institutions: teaching and learning, research and community service. Thus, DOI 10.1108/QAE-09-2015-0038
QAE balanced scorecard models have been developed for performance measurement and
25,4 strategic implementations in higher education institutions (Tohidia et al., 2010; Madah et al.,
2013; Ruben, 1999; Pietrzak et al., 2015; Philbin, 2011). However, the models seem to have
limitations in integrating the core functions of higher education institutions and their
quality assurance practices. Our examinations of the balanced scorecard models applied to
higher education institutions revealed that the core functions of higher education
490 institutions and their quality assurance practices are only tenuously represented in the
balanced scorecard models.
Therefore, the purpose of this article is twofold. First, it highlighted the congruence and
roles of the balanced scorecard to the quality assurance practices in higher education
institutions. In so doing, it has examined the four perspectives of the balanced scorecard in
relation to the system model quality assurance practices and, thus, attempted to relate the
input, process and output dimensions of quality assurance practices with the four
perspectives of the balanced scorecard: learning and growth, internal business processes,
finance and the customer. Second, beyond highlighting the congruence and roles, it
proposed a balanced scorecard model that integrates the core functions of higher education
institutions (teaching and learning, research and community service) and their quality
assurance dimensions (input, process and output).
Besides, these four perspectives balance the intangible and tangible assets, the financial and
non-financial measures and the short and long-term organizational objectives (Kaplan, 2010;
Ruben, 1999), and all perspectives, combined together, help organization managers and
executives to attain a balanced view of their organizational performances. Moreover, it also
helps to align processes with the organization’s vision (Figure 1).
In short, the balanced scorecard integrates the core processes of an organization in a
balanced and measurable ways (Nayeri et al., 2008). As noted by Kaplan and Norton (2005,
p. 114):
The balanced scorecard includes financial measures that tell the results of actions already taken.
And it complements the financial measures with operational measures on customer satisfaction,
internal processes, and the organization’s innovation and improvement activities – operational
measures that are the drivers of future financial performance.
Quality
Customer
assurance
practices
Finance
Figure 1.
Perspectives of the
balanced scorecard
Source: Kaplan and Norton (2001)
The balanced scorecard couples the financial and non-financial measures. Financial
measures revealed past performance and, thus, it gave little account to non-financial
measures that contribute to organizational performance. They focus on past performance
related to profit, return on investment, sales growth and cash flow. Conversely, the non-
financial measures focus on intangible assets that contribute to the achievement of long-
term organizational objectives. Accordingly, financial and non-financial measures are
represented as “lagging” and “leading” factors, respectively (Kaplan, 2010; Schneiderman,
1999). Therefore, as the existence of organizations depends on both factors, the balanced
scorecard combines both measures in a balanced way.
With these philosophical tenets, the balanced scorecard has been widely used across
government and non-government organizations, profit and non-profit organizations. Higher
education institutions are no exceptions. Attributed to external and internal changes, higher
education institutions have also introduced the balanced scorecard to improve the
management of their core functions. However, anecdotal evidence revealed that the
application of balanced scorecard to higher education institutions has been accompanied by
resistance (Nigusse, 2012). Therefore, the following section tried to investigate the
philosophical tenets of the balanced scorecard vis-à-vis quality assurance dimensions in
higher education.
Customer perspecve
Outputs
493
Finance perspecve
Processes
Figure 2.
Internal Business Processes
Perspectives of the
balanced scorecard
inputs
learning and growth and quality assurance
dimensions
dimensions of quality assurance which emphasize the human and physical inputs to quality
assurance (Ayalew et al., 2009).
In addition, the customer perspective could be linked with the output dimension of
quality assurance. The customer perspective outlines strategic objectives and performance
targets related to customers and their satisfactions. It draws organizations to focus on
customer satisfaction in terms of time, quality, performance, service and cost (Kaplan and
Norton, 2005). Similarly as with the customer perspective, the output dimension of quality
assurance tends to include quality of organizational products, such as graduates,
knowledge, etc., that meet the demands and expectations of the society as-customers
(Ivancevich and Matteson, 2002).
The internal business processes perspective focuses on “[. . .] competencies, processes,
decisions, and actions that have the greatest impact on customer satisfaction” (Kaplan and
Norton, 2005, p. 112). It addresses how internal processes of organizations should be
executed to improve quality, timelines, economics and functionality within organizations.
Teaching and learning, research and community service are the core function of higher
education institutions and thus have considerable processes related to these functions.
Therefore, as with the other perspectives, the internal business processes perspective of the
balanced scorecard and the process dimension of quality assurance have convergences.
Therefore, it is possible to argue that the input, process and output dimensions of the
quality assurance practices could be related to the perspectives of the balanced scorecard.
Accordingly, one can hypothesize that the balanced scorecard binds the input, process and
output dimensions of quality assurance dimensions into measurable performance indicators
and, at the same time, aligns each dimension with the strategic objectives of higher
education institutions. The question, however, relied on the balanced scorecard model used
to integrate the input, process and output dimensions of the university’s core functions.
5. Discussions
Quality assurance is the common concern of all higher education institutions. Every higher
education institution aspires to ensure the quality of its core processes. Conversely, despite
these aspirations, performance measures related to quality assurance practices are among the
long-standing problems in higher education institutions. There are considerable explanations
for the challenges in the performance measures related to quality assurance. These
explanations range from the shortages of finance and lack of understanding about performance
measures to the loose and departmentalized nature of higher education institutions.
By virtue of tradition, higher education institutions are loosely organized institutions.
They are described as bottom-heavy institutions (Clark, 1983) and a home to different
academic disciplines (Clark, 1997). However, amidst these disciplinary differences, higher
education leaders aspired to ensure education quality across all disciplines uniformly and
through common strategic initiatives. In addition, strategies are prepared by top-level
managers and passed down to the academic disciplines. This, in turn, challenges quality
assurance practices in higher education institutions. Because, under this approach, the
different academic disciplines are uniformly subjected to similar strategic initiatives, where
some of them are difficult to harmonize with the knowledge domain of the academic
discipline. This perhaps obscured the endeavors to maintain quality assurance in the higher
education institutions. Quality is a result of collaborative processes where the provider (for
example, the top-level manager) and the user (for example, academic disciplines or other
external customers) are aware of their responsibilities (Mishra, 2007; Wilger, 1997).
Therefore, equally important to other bottlenecks, the diffused decision making and bottom-
heavy nature of higher education institutions are potential challenges to the quality
assurance practices in higher education institutions. Despite there being a wealth of
literature on the quality assurance mechanisms, the role of the balanced scorecard to
mitigate parts of the challenge emanated from the nature of higher education institutions is
overlooked. Thus, the main assertion of the present article is that the balanced scorecard, if
designed in harmony with the core functions of the higher education institutions, could play
a considerable role in mitigating parts of the challenge in quality assurance practices that
have resulted from the nature of higher education institutions.
QAE These roles could be the following. First, the balanced scorecard could enhance
25,4 communication and strategic execution in higher education institutions: almost every higher
education institution aspires to ensure quality education. However, these aspirations
remained with top managers, or are only written to satisfy the requirements of university
websites and Facebook and Twitter accounts. In parallel, the faculty in the varied
disciplines have limited possibilities to know the strategic objectives of their higher
496 education institutions. As noted in the literature (Becher, 1994; Henkel, 2005), the academe
places greater focus to their disciplinary areas than to the university. This, thus, necessitates
tools that strengthen the communication between the top-level managers and the
practitioners in higher education institutions. Therefore, as it engages with cascading, the
balanced scorecard may improve communication among top-, middle- and low-level
managers and practitioners. In the balanced scorecard, top-level managers communicate the
organization’s strategic goals and visions to the lower-level managers and practitioners
through cascading strategic plans and monitoring and evaluations. Accordingly, when the
faculty is given a chance to plan in accordance of the higher-order strategic plans,
harmonized practices could be ensured and, as a result of which, quality and quality
assurance could be enhanced. Appropriately implemented, the balanced scorecard helps
everyone to come onto the same page, know how and what to do to support the corporate
level strategies (Rompho, 2011).
Second, the balanced scorecard could integrate and articulate the input, process and output
dimensions of the quality assurance dimensions into measurable targets and performance
measures: even if it is not a necessary truth, the input, processes and output dimensions of
quality assurance practices have linear connections. The strength and weakness in the input
dimension are likely to explain the weakness and strengths in the process dimension.
Moreover, the same is true for the weakness and strengths in the output dimension. That is, the
strengths and weakness in the input and processes dimensions, combined together, explain
results in the output dimension. However, unless it is represented through systematic tools, the
linear causation among the input, process and output dimensions remains rhetoric. Therefore,
as it integrates the causation among its perspectives, the balanced scorecard could integrate the
causation between and among the dimensions of quality assurance. The balanced scorecard
can integrate the quality assurance dimensions into actionable activities and articulate the
strategic objectives into performance measures and targets.
Third, the balanced scorecard could bring the core functions and strategic objectives of the
university in to the “cockpit” of top-level managers: higher education institutions are complex
institutions in terms of their purposes and functions (Kerr, 1995). Consequently, top-level
managers may fail to have a complete picture at the major functions of the university. This, in
turn, may lead higher education managers to fail to trace quality problems, to give timely
feedback and undertake periodic follow-up on issues that compromise education quality. These
problems, therefore, demand tools such as the balanced scorecard to see the university’s core
functions concisely. The balanced scorecard with its strategic map helps managers to have an
oversight of the organizations’ strategy in a relatively coherent way (Kaplan and Norton, 2005).
Fourth, the balanced scorecard could foster balanced endeavors in higher education
institutions: higher education institutions are full of intangibles (Philbin, 2011). These include
knowledge, teaching and research that are complex to understand and measure. “Knowledge is
the material research and teachings are the main technologies [. . .] [and] this invisible material
[knowledge] is impossible to define closely (Clark, 1983, p. 12)”. This implies that knowledge,
research, teaching and community service are not only intangible assets. They are also traits
that are difficult to define and measure. Conversely, higher education institutions are striving to
ensure the quality of these traits. According to Tohidia et al. (2010), higher education
institutions traditionally focus on the easily quantifiable traits and accordingly undermine the Quality
activities that add value to change inputs in to desirable outputs. The balanced scorecard as a assurance
technique, therefore, may help higher education institutions to plan, measure and evaluate the
processes of the intangible assets in their quality assurance endeavors.
practices
However, it is worth noting that the balanced scorecard, if not used appropriately, might fail
to help quality assurance practices. Kaplan and Norton (2001) classified the failures of the
balanced scorecard into “design failure” and “processes failure”. The design failure refers to the
inappropriate arrangement of the perspectives and alignment of the organization’s core tasks in 497
each perspective. In addition, the process failures refer to the failures to set appropriate
performance measures and targets. Similarly, Schneiderman (1999) identified the following
under which the balanced scorecard could fail. These are when:
The independent (the non-financial measures) variables on the scorecard is
incorrectly identified as primary drivers of future stakeholders’ satisfaction.
The metrics are poorly defined.
The goals are negotiated rather than based on stakeholder requirement,
fundamental process limits and improvement process capabilities.
There is no deployment system that breaks high-level goals down to sub-process
level where actual improvement activities reside.
State-of-the-art improvement systems are not used.
The conditions under which the balanced scorecard failed, as suggested by Schneiderman and
Kaplan and Norton, give unequivocal messages to the transfer processes of the balanced
scorecard into the higher education institutions. The design and process of the balanced
scorecard in higher education need to consider the core functions of the university and their
quality assurance schemes, i.e. the core functions of the higher education institutions (teaching
and learning, research and community service) should be explicitly presented and articulated in
the four perspectives of the balanced scorecard. They should be presented in each perspective,
as each function requires a relatively different inputs, processes and customers’ satisfactions.
Explicit treatment of the core functions across the perspectives of the balanced scorecard could
encourage higher education institutions and their academic disciplines to concentrate on their
areas of excellence and, consequently, reduce the “one-size-fits-all” models of the balanced
scorecard transferred into higher education institutions and their academic disciplines.
6. Conclusions
The balanced scorecard, despite its origins, is now transferred into higher education
institutions. It was introduced mainly to improve the management of a university’s core
functions and their quality assurance practices. Therefore, at least theoretically, it is
arguable to conclude that designed appropriately, the balanced scorecard could mitigate
parts of the quality assurance challenges that emanated from the nature of the higher
education institutions. As with the corporate entities, the balanced scorecard could foster
communication among several units of higher education institutions, improve strategic
development and execution of strategic plans. It may help to translate the strategic
objectives in teaching and learning, research and community service in to measurable,
actionable and vision oriented targets and thus support the quality assurance practices.
Therefore, the proposed congruence between perspectives of balanced scorecard and quality
assurance dimensions may help to reduce parts of the resistance to the balanced scorecard in
higher education institutions. Further, the proposed model of the balanced scorecard may help
higher education managers (both at macro, meso and micro levels) to consider the core functions
QAE of the higher education institutions in strategic planning, execution and evaluation processes. It
25,4 will particularly give an alert to higher education managers to integrate the core functions of
higher education institutions into the perspectives of the balanced scorecard.
Finally, even if the paper falls short of supporting its claims with empirical evidence, it
signposts the congruence between the balanced scorecard and quality assurance practices in
higher education institutions, including the limitations of the previously developed balanced
498 scorecard model when applied to higher education institutions. Therefore, the congruence
between the balanced scorecard and quality assurance dimensions and the proposed model
of the balanced scorecard could be taken as input for future research and practice into
application of the balanced scorecard in higher education institutions.
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Corresponding author
Nigusse W. Reda can be contacted at: [email protected]
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