SCHOOL OF

MANAGEMENT

ACADEMIC PARTNER

www.mahindrauniversity.edu.in
BUSINESS LEADERS
The Mahindra University School of Management
programs are tailored to provide a solid foundation in
business, economics and finance while equipping the
students with technology skills in order to be ready to
operate a digitized world.

The SC Johnson College of Business is one of the

original eight Ivy League universities in the US, more
than 150 years old, and one of the best universities in the
world
 MAHINDRA UNIVERSITY
SCHOOL OF MANAGEMENT
aspires to become a leading business school in India and the world by developing
ethical, innovative, entrepreneurial, technologically astute, culturally aware
and socially conscious managers, leaders and scholars.

Our Values

Ethics Entrepreneurship
a strong opportunity focused, quick
moral compass adaptation to change, conducting
small scale experiments before
scale up, frugal use of resources,
decision making under uncertainty

Inclusivity
of race, ethnicity, nationality,
color, religion, caste, gender,
ability, educational background,
socio-economic status Team orientation
working collaboratively with
internal and external stakeholders

Learnability
critical thinking, problem solving,
curiosity, humility, ability to
continuously learn new knowledge Digital Expertise
and skills inculcate skills and toolkits
required to operate in the digitally
driven business world
The Dean speaks

Dr. S. Ramakrishna Velamuri

Professor and Dean
School of Management

In keeping with Mahindra University’s mission, the School of Management aspires to

educate future citizens for and of a better world. We will do this through a curriculum that
is both academically rigorous and tightly aligned with industry needs, high quality
teaching and a commitment to research that is of the highest international standards.

Our unique value proposition is that we provide our students with a solid foundation in
business, economics and finance and, at the same time, equip them with a technology
toolkit that will enable them to be productive in the digital economy.

We have the Cornell University’s SC Johnson College of Business as academic partner, for
our under graduate programes and are in the process of concluding industry partnerships
for our other programs. We have launched three undergraduate degree programs in 2021
and will launch a Ph.D. program in Management and an Executive MBA in 2022.
FACULTY Aimed at enhancing students’ future career trajectories, MUSoM programs comprise
internationally benchmarked curricula and delivery that are enhanced by academic
consulting, curriculum and course design, faculty mentoring and course delivery by
Cornell faculty and a three week immersion at the Cornell campuses in Ithaca and New
York.

The school possesses a high quality faculty pool: our faculty members have PhDs from
reputed global and Indian universities. With a strong research focus and based on a
strong internally benchmarked pedagogy, our faculty work closely with students to
provide them quantitative and qualitative knowledge to analyze and address business
situations.

Collectively, our faculty have publications in the leading international peer-reviewed

journals across globe. Their work has received thousands of citations in various
disciplines.

The School of Management faculty regularly publish in A-list media outlets (both print
and online) such as The Times of India, Economic Times, Financial Express, The Hindu,
Hindu Business Line, Founding Fuel, etc.

Ramakrishna Muneer Shaik

Velamuri Pradeep Racherla Nilanjan Banik Manish Gupta Asst. Professor of
Professor of Marketing Prof of Economics & Finance Asst. Professor of OB – HRM Economics and Finance
Professor & Dean
School of Management School of Management School of Management School of Management
School of Management

George Varghese Sanjay Singh Amogh Kumbargeri Ayushi Tandon Pranjal Chandrakar
Academic Associate of Asst. Professor of Information Asst. Professor of Data
Professor Asst. Professor of Marketing
Finance and Economics Systems Science
School of Management School of Management
School of Management School of Management School of Management
Mary Rupa Tete Raj Katari

is currently leading the Usha Silai School is a Senior Director for large enterprise
program in Usha International Ltd, IIM-C sales at C2FO (the most prominent
graduate, vast experience in CSR working capital B2B market in the world),
initiatives spent 12 years with Microsoft India and SE
Asia

Rukmini Kumar Sandhya Kuruganti

co-founded Vantage Research to provide is a senior analytics professional; she

Pharma R&D solutions that quantitatively currently leads the Data Sciences Lab at
integrate biological knowledge to solve the Reserve Bank of India as Chief General
challenging problems in novel drug Manager; extensive experience in the
discovery and development banking industry

Srikanth Meenakshi Yegneswaran Kumar

is a co-founder of PrimeInvestor, a unique is the Senior Vice President & Chief
subscription-based, research-as-a- Financial Officer, Finance, Legal and
service platform serving retail investors in Technology for GS1 US with extensive
India; also co-founded Fundsindia.com, experience in finance and supply chain
India’s largest online distributor of mutual management; previously worked for
funds Johnson Diversey, Black & Decker and
Unilever
 OUR PROGRAMS
Backed by the Mahindra Group, which is one of the
most reputed corporate houses in India, the school
with its emphasis on a blend of business and
technology offers options such as Business
Analytics, Economics & Finance and Digital
Technologies.

The strong industry-ready curricula are designed

to promote experiential learning, to instill an
entrepreneurial, and equip students with the skills
and techniques of data-driven decision making.

OUR UNIQUE FEATURES:

The program includes a three week International
immersion course with a trip to the Cornell
University campus, Ithaca, NY state, Cornell Tech at
NY city at the end of Year 1.

Mentor companies for training students in industry

oriented skills and certifications

Availability of a super-computer lab, which is home

to two of the university’s Centers of Excellence:
Artificial Intelligence and 3-D experience, which
facilitates Augmented Reality–Virtual Reality
based immersive experience. Massive computing
power, enabled by NVIDIA DGX-1 computer,
multiple powerful servers, and a set of 36
workstations, all connected through a fast data
communications network

Selected courses in all three bachelors degree

programs will be taught by professors from the
School of Engineering (courses in Database
Managment systems, AI, Machine Learning, Big
Data, etc.)
 STUDENTS CAN
CHOOSE
FROM A SUITE OF
3 MAJORS
TO SPECIALIZE IN:
BA
ECONOMICS AND FINANCE

BBA
COMPUTATIONAL BUSINESS
ANALYTICS

BBA
DIGITAL TECHNOLOGIES
BA ECONOMICS AND FINANCE
Comprehensive business foundations in all functional areas

Specialization in Economics and Finance (Indian Economy, econometrics, game theory,

corporate finance, financial accounting, banking, stock markets, digital marketing,
ecommerce, data analytics and data visualization)

Strong analytical skills and tools learnt will provide solid foundation for Masters studies,
in India or abroad

Career Opportunities:
Industries where employment opportunities exist: BFSI (ICICI, Axis Bank, Kotak
Mahindra Bank, Edelweiss), consulting (McKinsey, BCG, Accenture, PwC), research
institutes and think tanks, media and entertainment (CNN-IBN, Star India)

Prerequisites: Math in +2 is a must, strong academic performance in +2 exams, SAT

desirable
Why BA ECONOMICS AND FINANCE
@ Mahindra?

One of the very few programs of its kind in India (and, to our knowledge, only one in
South India) – with a specialization in Finance and Economics

Only program with IVY LEAGUE collaboration – Cornell faculty not only help design the
program, but will teach in the program as well, will host our students on three week
Immersion in Ithaca, Cornell Tech at NY city

Focus is on creating industry-ready graduates (application of finance and economics

theories in the real world)

Students trained in this program will master the ability to think critically and will develop
problem solving capability which is a must to work in the consultancy domain

They will also have an advantage to apply and get selected in premier institutes for
postgraduate studies, such as Delhi University, JNU, and IIMs and international academic
institutions
BBA IN DIGITAL TECHNOLOGIES
Comprehensive business foundations in all functional areas

Specialize in digital business with focus on information systems, digital marketing,

ecommerce, and data analytics and visualization

Strong analytical skills and tools learnt will provide solid foundation for Masters studies,
in India or abroad

Career Opportunities:
Business Analyst in IT firms (TCS, Infosys, Wipro, Cognizant, HCL Technologies, Tech
Mahindra)

Ecommerce platforms analysts and category managers (in ecommerce such as Amazon
and Flipkart and fmcg firms such as Hindustan Unilever, P&G)

Digital marketing strategy and operations (across several industries, both B2B and B2C)

Consultants (McKinsey, BCG etc)

Prerequisites: strong performance in +2; ideal for non-PCM majors, and for PCM majors
who want to pursue a business related career
Why BBA IN DIGITAL TECHNOLOGIES
@ Mahindra?
One of the very few BBA programs of its kind in India that provides a solid grounding in
business disciplines as well as in digital technologies

Only program with an IVY LEAGUE collaboration – Cornell faculty help in designing the
program, will teach in the program and Cornell will host our students on their Ithaca, NY
campus.

Focused on creating industry-ready graduates who can work in data rich industries such
as retail (online and offline), fast moving consumer goods, banking, financial services
and insurance (BFSI), consulting, travel and hospitality, etc.

We also expect demand for the skills and competencies provided by this program to
grow in the digital startup ecosystem, technology firms and the burgeoning ecommerce
and digital marketing industry in India

The BBA Digital program curriculum envisions digital skills along five dimensions. The
detailed curriculum is given at the end of the document.

DIGITAL MARKETING
& ECOMMERCE

ORGANIZATIONAL
TECH PLATFORMS

DATA ANALYTICS &

VISUALIZATION

EXTERNAL TECH
LANDSCAPE

CYBERSECURITY &
PRIVACY
BBA IN COMPUTATIONAL BUSINESS ANALYTICS
Comprehensive business foundations (in finance, accounting, operations, marketing,
OBHR, strategy)

Specialize in business analytics with skills and tools required to be able to work with data
scientists as well senior decision makers

Courses taught by faculty of the Mahindra University School of Management and the
Ecole Centrale School of Engineering

Strong analytical skills and tools learnt will provide solid foundation for Masters studies,
in India or abroad

Career Opportunities:

Employment opportunities in large (TCS, Infosys, Cognizant, Wipro, HCL Technologies,

Tech Mahindra), medium (MuSigma, Fractal Analytics, Latentview) and early stage
analytics companies, as well in a wide range of data rich industries

Prerequisites: Math in +2 is a must, strong academic performance in +2 exams, SAT

desirable
Why BBA IN COMPUTATIONAL
BUSINESS ANALYTICS @ Mahindra?
One of the very few programs of its kind in India that provides a solid grounding in
business disciplines as well as in data science

Only program with an IVY LEAGUE collaboration – Cornell faculty help in designing the
program, will teach in the program and Cornell will host our students on their campus

Jointly offered by Mahindra University’s sister schools: School of Management and the
Ecole Centrale School of Engineering

Focused on creating industry-ready graduates who can work in data rich industries such
as retail (online and offline), fast moving consumer goods, banking, financial services
and insurance (BFSI), consulting, travel and hospitality, etc.

We also expect demand for the skills and competencies provided by this program to
grow in the digital startup ecosystem and the burgeoning number of data analytics
companies in India
 The MU Campus

SCHOOL OF MANAGEMENT

Survey No: 62/1A, Bahadurpally, Jeedimetla, Hyderabad - 500043 - Telangana, INDIA.

Website : www.mahindrauniversity.edu.in | Email : [email protected] | Phone : 040 - 6713 5100

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