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Physical attractiveness is viewed by society as one of the most important factors of

relationship formation, but is this view supported by research?


Physical appearance can be seen as a range of indicators of underlying characteristics.
Women with a favourable waist to hip ratio are seen as attractive because they are
perceived to be more fertile (Singh, 2002), people with more symmetrical features are seen
to be more genetically fit.
This is because our genes are designed to make us develop symmetrically, but diseases and
infections during physical development can cause these small imperfections and
asymmetries (Little and Jones, 2003).
The halo effect is a cognitive bias (mental shortcut) which occurs when a person assumes
that a person has positive traits in terms of personality and other features because they
have a pleasing appearance.
Dion, Berscheid and Walster (1972) asked participants to rate photographs of three
strangers for a number of different categories including personality traits such as overall
happiness and career success.
When these results were compared to the physical attraction rating of each participant
(from a rating of 100 students), the photographs which were rated the most physically
attractive were also rated higher on the other positive traits.
Walster et al proposed The Matching Hypothesis, that similar people end up together. The
more physically desirable someone is, the more desirable they would expect their partner to
be. An individual would often choose to date a partner of approximately their own
attractiveness.
The matching hypothesis (Walster et al., 1966) suggests that people realise at a young age
that not everybody can form relationships with the most attractive people, so it is important
to evaluate their own attractiveness and from this, partners which are the most attainable.
If a person always went for people “out of their league” in terms of physical attractiveness,
they may never find a partner which would evolutionarily foolish. This identification of those
who have a similar level of attraction, and therefore provide a balance between the level of
competition (intra-sexual) and positive traits is referred to as matching.
Modern dating in society is increasingly visual, with the rise of online dating, particularly
using apps such as Tinder.
In Dion et al.’s (1972) study, those who were rated to be the most physically attractive were
not rated highly on the statement “Would be a good parent” which could be seen to
contradict theories about inter and intra-sexual selection.
Landy and Aronson (1969) show how the halo effect occurs in other contexts. They found
that when victims of crime were perceived to be more attractive, defendants in court cases
were more likely to be given longer sentences by a simulated jury. When the defendants
were unattractive, they were more likely to be sentenced by the jury, which supports the
idea that we generalise physical attractiveness as an indicator of other, less visual traits such
as trustworthiness.
Feingold (1988) conducted a meta-analysis of 17 studies and found a significant correlation
between the perceived attractiveness of actual partners rated by independent participants.
Individual differences – Towhey et al found that some people are less sensitive to physical
attractiveness when making judgements of personality and likeability – The effects of
physical attractiveness can be moderated by other factors and is not significant.

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