Blockchain TCE
Blockchain TCE
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BLOCKCHAIN TECHNOLOGY AND STARTUP FINANCING: A TRANSACTION
Abstract:
Cryptocurrencies (e.g., Bitcoin, EOS, Etherum, Litecoin, and others) are disrupting the traditional
banking and financial systems. The cryptocurrencies are based on a set of technologies commonly
chain management, marketing, and finance are decentralizing and streamlining vital institutional
transaction costs in startup financing. We draw upon the theory of transaction cost economics and
the transactional nature of blockchain technology to propose a model to demonstrate how and why
blockchain technology based applications are effective. We then apply the model to demonstrate
how blockchain technology can be used to overcome many problems inherent in startup financing.
For example, information asymmetry and transaction costs involved with matching an
entrepreneur with an investor and the terms of the financing deal are some of the fundamental
technology can ameliorate the problems and lead to a more effective and decentralized
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1. Introduction
Technologies based on the blockchain platform have the potential to disrupt various
industries (de Soto, 2017; Potts et al., 2017). We are already witnessing the disruptive effects of
cryptocurrencies, such as Bitcoin and Ethereum, on the ongoing revolution in banking, online
currency markets, and online buying-selling of goods and services (Tapscott and Tapscott, 2016).
The decentralized nature of blockchain technology in conjunction with the trust generation through
sophisticated algorithms, absence of any middlemen, and negligible counterparty risk has far-
reaching implications for institutional economics (Evans, 2014, Narayanan et al., 2016). However,
while there has been research on various aspects of cryptocurrencies and specific applications of
blockchain technology, studies exploring the economic and entrepreneurial side of blockchain
technologies are limited1 (Catalini and Gans, 2016). According to the limited extent research,
practices(Larios-Hernández, 2017), new business models (Morkunas et al., 2019), and startup
financing (Ante et al., 2018; Akbarpour, 2019; Tumasjan et al., 2019). Given the relevance of
blockchain technologies in entrepreneurship and the anecdotal evidence about the advantages and
debate highlights the need for exploring both themes using robust conceptual and methodological
approaches. Inspired by these academic debates, this paper examines the blockchain technologies
and startup finance through the lens of the institutional economics approach (i.e, transaction costs).
1 During the last five years, the research on blockchain has been growing. According to the Web of Science, 1351 papers associated
with blockchain technologies have been published from 2015 to 2019. Concretely, linked with business (51), economics (29),
management (44), and finance (76). However, on the theme that we focus in this manuscript (startup finance) only 9 papers have
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Transaction cost economics has played a dominant role in shaping the scholarly debate on
economics of institutions for decades. Ronald Coase was the first researcher to analyze how
transactions costs influence organization of firm and markets in his seminal paper on “The Nature
of The Firm”. Kenneth Arrow further extended the argument in highly influential 1969 paper on
the organization of economic activity by explaining the role of transaction costs in market failures
and intermediate product contracting. Williamson (1971, 1981, and 2002) contributed to the
argument by applying transaction cost economics to explain various aspects of market and
organization economics such as vertical integration, governance, and market coordination and
failures. In the digital era, we examine the economic decisions that a startup understakes regarding
their search for cryptocurrency as an alternative funding mechanism. Concretely, the theory and
predictions of transaction cost economics model help to inform how blockchain technologies can
and reduce transactions costs (economically and socially) thereby creating trust in the
counterparties (Chen et al., 2018). We assume, technologies based on the blockchain architecture
has a potential to revolutionize transaction costs, both in terms of cost and convenience. We utilize
the framework to develop a better understanding of various industries and institutional functions
in the economy. In this regard, this paper focuses on the area of entrepreneurial finance where the
associated with startup financing are high and often unsurmountable. More concretely, we explain
how blockchain technologies inherent transaction-based decentralized system can alleviate these
Our paper makes significant contribution to the entrepreneurship, finance and technology
literature. To the best of our knowledge, this is the first paper to explain the transactional costs of
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implementing blockchains technologies for startup financing. Specifically, this is the first study
to explore the ability of blockchains to reduce and provide alternative to activities that involve
transaction costs. Treiblmaier (2018) utilized transaction cost economics model to analyze the
potential impact of blockchain technology on supply chain management. However, in the present
study we complement Treiblmaier (2018) by focusing on the startup financing and how the
blockchain technology applications in the field of startup financing can be better understood using
transaction cost economics. Further, in utilizing a transaction cost economics model to explain the
utility of blockchain technologies, the study explains how blockchain’s ability to reduce and
manage transactions is the driving force behind its applicability in the broader institutional
financing model. As a result, the paper provides practical examples of the efficacy of this novel
framework by applying it to analyze how blockchain technology can be applied to raise startup
financing. We explain how the blockchain technology’s ability to generate trust, its decentralized
nature, and the capacity for tokenization help startups seeking financing.
Our paper is structured as follows. In the next section, we provide a brief description of
transaction cost economics to familiarize readers about the main theoretical framework. In the
third section, we offer a brief description of the literature on blockchain technologies and startup
financing. In the proposed theoretical model, we provide arguments and logical reasoning
regarding the transactional costs and blockchain technology applied to startup financing. In the
discussion section, we explain how our model compares to findings and arguments advanced in
the extant literature. We conclude our paper after providing future research directions .
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2. Transaction Cost Economics Theory
Transaction cost economics has been a dominant theoretical paradigm in the study of
management and organization (Chiles and McMackin, 1996; David and Han, 2004; Williamson,
2008) since the publication of Williamson’s seminal book, Market and Hierarchies (Williamson,
1975). The theory attempts to explain the nature of the firm and predicts why certain activities are
performed inside the firm versus the neoclassical economics view of the activities undertaken by
a free market system or a hybrid market arrangement, where parties to the transaction are
interdependent in a nontrivial way (David and Han, 2004). The core of the transaction cost
economics theory is ‘transactions’ and ‘costs’. The transaction refers to the transfer of a unit of
goods or service, while costs refer to the sum of associated monetary and non-monetary values
involved in facilitating the transfer. The latter is also referred to as the transaction costs. The
transaction costs arise from environmental uncertainty, bounded rationality, opportunism, and
contracts and subpar decision making. These two factors make it impossible to have
complete contracts, there is a probability that either party to the transaction can indulge in
opportunism and extract economic rents (Williamson, 2008). Thus, trust in transactions becomes
a vital part of the relation between the parties. Blockchain technology has potential to overcome
Another factor contributing to the transaction costs is asset specificity. If an asset cannot
be easily redeployed for alternative uses, it is said to have a high asset specificity, while an asset
that can be utilized for alternative purposes has low asset specificity. For example, if a supplier
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commits to undertake substantial investments in assets that are used to manufacture a good for a
specific buyer. The supplier has caused their assets to be specific to the buyer. In this case, if the
supplier fails to meet the buyer’s demands, the supplier allows the buyer to pay less to not lose the
substantial value of specific assets. Figure 1 shows the traditional model of transaction cost
economics:
Transaction Costs
3. Literature Review
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Coase’s 1937 seminal paper was the first attempt at exploring the importance of transactions
and related costs. The formal theory of Transaction Cos Economics (TCE) was developed in the
1960s and the 1970s drawing on insights offered by Coase’s paper (Williamson, 1973, 1975,
1985). Over the last five decades, TCE has emerged as one of the primary theories to explain the
nature of a firm and is additionally seen as a theory of management and governance (Chandler,
1990; Conner, 1991: Williamson, 1979, 1984). TCE examines complex transactions, undertaken
by economic agents who are rational and indulge in opportunism, involving assets that are not easy
In literature, the predictive validity of the theory has received mixed empirical support (David
and Han, 2004). In aggregating empirical findings in the literature, David and Han (2004) find
only 47 percent of studies published in premier business academic journals had findings consistent
with TCE’s prediction. This finding is consistent with arguments advanced by leading business
scholars regarding TCE (Ghoshal and Moran, 1996; Moran and Ghoshal, 1996; Robins, 1987).
However, arguments and findings in support of TCE are equally strong (Mahoney, 1992; Shelanski
and Klein, 1995) with scholars attributing inconsistent findings in the literature to
operationalization or sampling issues (David and Han, 2004). Further, as a framework, TCE has
asymmerty between entrepreneur(s) and investors significanty enhances transaction costs involved
in financing (e.g., Mahto et al., 2018 a, Mahto et al., 2018b). The transaction costs involved in
startup financing is so high that many entrepreneurial ecosystems have multiple redundant entities
competiting with each other, thereby leading to significant inefficiencies in the system (Mahto et
al., 2018a). Many investors, especially Venture Capitalists (VCs), design their own systems and
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practices to deal with high information asymmetry and uncertainties inherent in the entrepreneurial
finance ecosystem (e.g., Mahto and Khanin, 2013). For example, most VCs and angel investors
specialize in only certain industries, while some VCs prioritize either entrepreneurs or venture
quality in their investment decision (Khanin et al., 2008). Further, entrepreneurs reduce their
transaction cost by preferring investment from reputable VCs even when it comes with significant
cost (Mahto et al.,2018b). Even with prevalent strategies for dealing with high transaction costs,
some investors (e.g., VCs) further refine their strategies by focusing on specific characteristics of
either entrepreneur (e.g., reputation) or their venture ( Mahto and Khanin, 2013). We believe the
In this paper, the blockchain technology is explained using the TCE perspective. Blockchain
technology was initially developed to record transactions of encrypted digital currency (i.e.,
Bitcoin) (Nakamoto, 2008). Several researchers have shown how the underlying blockchain
technology empowering various cryptocurrencies should be the focus of study (Tapscott and
Tapscott, 2016; Walport, 2016). Blockchain technology allows for a distributed and non-
secure, verifiable, decentralized, and low-cost way (Catalini and Gans, 2016; Schatsky and
Muraskin, 2015) thus minimizing the verification costs and the networking costs. Thereby,
They use these two costs to show that the resulting digital marketplaces are characterized by
increased competition, lower barriers to entry, lower privacy risk, and decentralization of power.
Previous studies have examined the application of blockchain technologies to various financial,
banking, crowdfunding campaigns, supply chain, and other business functions (Belleflamme,
Lambert and Schwienbacher, 2014; Diedrich, 2016; Mollick, 2014). This paper examines the
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application of blockchain technology to the process of startup financing and explains how the TCE
Blockchain Technology
builds trust in the network
by ensuring secure
verifiable transactions. The
decentralized nature of the
technology does not
require any trust in a
central authority.
Transaction Costs
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4. Theoretical Model
We first breakdown the transaction costs into its components to provide a better understanding
of how blockchain technology impacts these transactional costs. Primarily, transaction costs can
be divided into Search Costs, Verification Costs, Transportation Costs, Tracking Costs,
Replication Costs, and Contractual Costs. Search costs are incurred when one party to the
transaction looks for the counterparty. Verification costs are incurred to verify that the shortlisted
counterparty has the wherewithal to complete the transaction. Transportation costs are incurred
when the exchanged good or service changes hands. Tracking costs are incurred to track the
transaction and to track the moment of the good or service to its designated place. Finally,
replication and contractual costs are incurred to check the contract in the future and to ensure its
validity for future actions. Blockchain technologies can contribute to the reduction in each of these
costs and further reduces the environmental uncertainty by its unique approach to ensure trust.
In Figure 2, we present our model to show how blockchain technology at each critical juncture
can improve the transactions costs by building a better trust mechanism in the system, by
providing means to verify transacations, and reduce costs related to intermediaries. Blockchain
Technology builds trust in the network by ensuring a secure verifiable transaction. The
decentralized nature of the technology does not require any trust in a central authority. In the
system opportunism can be reduced through tokenization by having a verifiable smart contract in
place. At the completion of the smart conditions the asset can be assigned to the receiver. Since
the underlying structures in blockchain technology provide all the above services the need for a
third party intermediary to act as an escrow or guarantor of services and transactions is eliminated.
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To illustrate how blockchain technologies can influence each of the costs and how transactions
are done differently under the blockchain model we consider a simple example of a transaction
where the money is sent from one country to another country. The sender in Country A wants to
send money to a receiver in Country B. The sender initiates the transfer through their bank in
Country A. The bank gets in touch with Country A’s correspondent bank. Country A’s
correspondent bank gets in touch with Country B’s correspondent bank which in turn is linked to
Country B’s bank that the Receiver has an account in the bank. In each stage, the costs are
incurred, and the exchange rate adds risks to the final amount of that the receiver receives. These
costs are not finalized until the payment is received by Country B receiver’s bank and can be as
high as 10% and take several days to complete. The same transaction can be seamlessly done
through blockchain. For example, through bank’s enterprise blockchain system, the money can
be transferred almost instantly from sender’s bank to receiver’s bank without the need of any
intermediaries or third-party providers. This process does not only reduce the cost of the
transaction but also mitigates the uncertainty (of the exchange rate risk) by significantly reducing
the time it takes to complete the transaction. Various banks and even IMF are exploring how
blockchain technology can be used to make cross border remittances efficient. Various apps such
as Power Circle App claim to allow its users to transfer money overseas through its platform built
Blockchain technology ensures various advantages over the existing ledger technologies used
for transactions. Blockchain, by its construction, records the history of all transactions and
provides the same copy to all users in the network. The process is democratic as all users in the
network agree on the rules governing the blockchain. The transactions are secured using
cryptography, digital keys, and digital signatures. Many blockchains allow the network to be
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segmented and be private by allowing only specific digital signatures to access a portion of the
blockchain or even just one transaction. The records of transactions are updated quickly, and once
the block is assigned to the blockchain it cannot be modified. It is thus providing a permanent
tamper-proof record of the transaction. Blockchain technology allows the creation of smart
contracts that can be used to transact various functions that a company or market undertakes.
While blockchain technology was initially developed to support Bitcoin, a digital currency,
soon developers started extending the capabilities of the blockchain technology. The digital
currency allowed for the creation of general-purpose platforms, digital tokens, and decentralized
smart digital applications. Smart tokens are digital artifacts that are used to tokenize scarce assets
and subject to certain conditionsbeing fulfilled the smart contract housed in the token assigns the
ownership of the underlying asset. The digital tokens can be created on top of a blockchain and
can represent a wide range of assets such as currencies, equity stakes, and preorders. Castellanos
et. al. (2017) provide an exampe where using tokens based on the Ethereum Blockchain and Smart
Contracts, one can sell tokenized GoOs to consumers willing to subsidize renewable energy
producers. Chen (2018) also states that blockchain technology has given innovators the capability
of creating digital tokens to represent scarce assets, potentially reshaping the landscape of
entrepreneurship and innovation. Similarly, Tapscott and Tapscott (2016) provides various
examplse of digital tokenization and smart contracts. The simple addition of tokenization within a
blockchain has the potential to disrupt various functions within a firm such as supply chain,
accounting, human resources, banking, and other digital transactions. With tokenization, the cost
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reductions, trust, and decentralization can be applied to whole gamut of business functions. We
Startups financing suffers from many of the costs discussed in transaction cost economics.
Startups are new and upcoming private companies that operate in a dark world where information
asymmetries between the startup and investors are enormous (Mahto et al., 2018a). In order to
deal with these uncertainties, the market has adopted various financing models such as VC model,
angel investor model or hybrid models involving convertible debt and more recently crowdfunding
models. Further, startups face the search costs of finding a suitable investor. Different VC’s and
angels specialize in different industries and phases of a startup and may not be a good fit for all
startups(Khanin et al., 2008). Other investors who may be willing to invest in the startup may not
do so because of informational reasons (Cassar, 2004; Cotei and Farhat, 2017; Denis, 2004).
Crowdfunding fills some of these gaps in the funding of innovative startups. A typical startup
often requires less than $100,000 in its initial stages (Kauffman Foundation, 2007).
The traditional avenues of raising outside financing are the banks (debt), and angels or
venture capitalists (equity or convertible debt) (Mahto et al., 2018b). Banks are reluctant to fund
startups because they lack collateral and credit, however established SME often fair better. A
startup typically has no assets to collateralize and has no history of accounts receivables or
accounts payables. VCs are constrained by general partners’ time devoted to grooming and
developing their portfolio companies (Denis, 2004; Gompers and Lerner 2004; Sahlman, 1990;
Zider, 1998). Thus, VCs rarely make investments under $1 million. In this sense, angel investors
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have historically filled this gap with a concentration in certain cities. Also, entrepreneurs are often
unwilling to accept financing from angel investors due to aggressive equity negotiation tactics
employed by them. Thus, crowdfunding platforms like Kickstarter, Gofundme, and Indiegogo
companies seeking to tap customers and raise financial resources offer customers or audience of
the platform access to their idea or products. In order to engage the audience and achieve success
for their funding campaign, entrepreneurs employ marketing tactics that utilize multiple modes of
communicating their messages (e.g., written, oral and video). In the popular crowdfunding
models, potential customers and /or investors can decide to financially support the development of
a product or idea by pledging a varying level of financial support that can range $1 to thousands
of dollars. If the promoter of the idea can achieve the set funding goal, then the funds flow from
investors to them minus the 3-5% fees charged by the crowdfunding platform.The investors and
or potential consumers who support the product or service take an active interest in the
development of the product or service. Active two-way communication between promoters and
investors helps investors to understand the product while at the same time it helps promoters to
understand the consumer needs. The developers also give frequent updates on the progress and
development of the product or service and investors can give feedback and suggestions at each
stage. While many startups avail the benefits of crowdfunding still the potential is not fully
development can be structured such that the underlying product or project is tokenized using
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blockchain. These tokens are sold to the public, for example, through crowdfunding campaigns.
These tokens can represent pre-orders where the customer will get the product when the project is
funded, or they can even represent an equity stake in the company. The equity stakes are possible
now with the implementation of the 2012 “Jumpstart our Business Startups (JOBS)” act in the
United States (Goulding et al., 2013). The act allows entrepreneurs and small business owners the
flexibility to seek investment from the general public often in the form of Crowdfunding (Stemler,
2013). The new law allows startups to offer securities such as stocks and bonds directly to
consumers as long as they meet specific regulatory requirements (Martin, 2012). Hence the tokens
can now legally represent an ownership stake in the company. Further, these digital tokens can be
governed by smart contracts that trigger specific actions when certain conditions are met. For
example, successful completion of a stage in the development of the product or a project can signal
a reduction in uncertainty and increase the value of the tokens. It is thus incentivizing early
investors by allowing them to trade their initial investment for a profit. Such trades have not been
possible in traditional crowdfunding campaigns. The smart contracts can even be something as
simple as token acting as a pre-order, and when the development and manufacturing are complete
the smart contract is triggered, and each token holder is shipped the finished product. The trade of
tokens also helps the startup to gauge the interest and support of investors just as stock price
movements help the management of a public company. Further, these tokens can allow the
investors to monitor and control the progress of a startup and take corrective action in ways similar
to the board of directors to do in a public company. Thus, we see that blockchain technology, not
only overcomes various transaction costs associated with startup financing, but also empowers
both startups and investors to complete the financing and development of the startup more
effectively.
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5. Discussion
Bitcoin and Ethereum. The technology has received significant attention from practitioners (for
use in optimizing various market and organization functions) and academics (for research). The
technology has been utilized extensively for not only creating many new cryptocurrencies but also
for financial services, such as digital assets and online payments (Foroglou and Tsilidou,2015;
Peters et al., 2015). The revolutionary technology has potential to significantly alter many other
areas that include internet of things (IoT) (Zhang and Wen, 2015), security (Noyes, 2016), supply
chain management (Tian, 2016), and delivery of services (Akins et al., 2014).
costs are quite high. The prevailing inefficient system has also resulted in the system where
locational advantages are prohibiting the development of entrepreneurial firms in areas lacking
availability of a strong network of financial stakeholders, such as banks, angels, and VCs. The
angels and VCs, who specialize in a specific industry or a specific stage of the entrepreneurial
technology to address some of the inherent inefficiencies. The distributed and cost-efficient
characteristics of the technology will facilitate transactions in the system, where the probability of
opportunism and uncertainty is low, and trust and security are high. The blockchain technology
can significantly reduce the transaction costs for stakeholders in the entrepreneurial ecosystem,
such as entrepreneurs, angels, and VCs. The primary cost reduction is achieved by reducing search
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cost and eliminating third-party intermediary in the system. Blockchain technology can address
many of the issues hindering the development of a robust entrepreneurial ecosystem at the local
level for economic development (Mahto et al., 2018b; Mahto and McDowell, 2018).
5.1. Limitations
In this paper, our primary goal was to examine blockchain technology through a theoretical lens
of TCE. As the blockchain technology is still in its nascent stage our study suffers from limitations
of current state of blockchain technology and its implementation in the business organizations. As
noted economist Nouriel Roubini has written: “As for the underlying blockchain technology, there
are still massive obstacles standing in its way, even if it has more potential than cryptocurrencies.
Chief among them is that it lacks the kind of basic common and universal protocols that made the
Internet universally accessible (TCP-IP, HTML, and so forth). More fundamentally, its promise of
pipedream. No wonder blockchain is ranked close to the peak of the hype cycle of technologies
with inflated expectations.” Some other concerns that yet need to be addressed are that current
state of blockchain technology is very enrgy intensive. Many of the nodes in a blockchain are
needlessly repeating calculations done be other nodes needlessly slowing down the whole system.
In current state blockchain technology is sluggish in executing transactions as the user base of
people using blockchain technologies grow it is expected that the trasnactions will take even longer
time. However, with rapid advances in technology we hope that speed issues will become less
negative. The integeration with legacy systems is a substantial hurdle that needs to be addressed
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5.2. Future Research Directions
The model and arguments in this study are conceptual and require empirical
assess whether transaction cost minimization is a factor in investment decision made by system
stakeholders. The two different approaches in studying TCE in entrepreneurial ecosystems are an
evolutionary approach (population ecology) and managerial decision approach (firm governance).
We believe the evolutionary approach is more appropriate for investigating blockchain technology
in the entrepreneurial ecosystem. In evolutionary approach, scholars can examine whether cost
minimization is associated with survival of stakeholders in the system. If the findings are
confirmed empirically, then the scholars can further probe the financial system using various
attributes of blockchain technology (e.g., trust and uncertainty) to see if the other areas of the
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