(YEAR) : John & Sons

BUSINESS PLAN
[YEAR]
John & Sons

Because world champs need to look good.
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
[email protected]
https://upmetrics.co
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1.
Executive Summary
Business Overview
Our Services
Vision
Mission
Customer Focus
Management Team
Success Factors
Financial Highlights
Business Overview
Start Writing here...
Our Services
Vision
Mission
Customer Focus
Management Team
JOHN DOE
Owner - [email protected]
J&S is led by John Doe who has been in the hair care business for 20 years. While
Mr. doe has never run a hair salon himself, he has been cutting hair since age 15
and spent most of his adult life working as a stylist at several major salons. As such
Mr. Doe has an in-depth knowledge of the salon business including the operations
side (e.g., running day-to-day operations) and the business management side (e.g.,
staffing, marketing, etc.).
Success Factors
Financial Highlights
J&S is currently seeking $260,000 to launch. Specifically, these funds will be used as follows:
Store design/build: $140,000

Working capital: $120,000 to pay for Marketing, salaries, and lease costs until J&S reaches
break-even
Topline projections over the next five years are as follows:
Financial Summary Year1 Year2 Year3 Year4 Year5
Revenue $315,115 $466,067 $524,563 $590,400 $664,500
Total Expenses $345,594 $385,172 $419,434 $475,894 $507,480
EBITDA ($30,479) $80,895 $105,129 $114,506 $157,020
Depreciation $20,840 $20,840 $20,840 $20,840 $20,840
EBIT ($51,319) $60,055 $84,289 $93,666 $136,180
Interest $16,822 $14,719 $12,617 $10,514 $8,411
PreTax Income ($68,141) $45,336 $71,673 $83,153 $127,769
Income Tax Expense $0 $0 $17,104 $29,103 $44,719
Net Income ($68,141) $45,336 $54,569 $54,049 $83,050
Net Profit Margin - 10% 10% 9% 12%
Average customers/day 26 29 32 36 41
2.
Business Overview
About J&S
Our Services
Our Products
Salon Design
About J&S
Our Services
Below are J&S’s initial service offerings and in-store products sold.
Each appointment will include an initial hair assessment and suggestion phase where the stylist will
discuss the customer’s hair and preferred hairstyle. There will then be a pre-cut hair wash with our in-
store products, a haircut or coloring as appropriate, and finally a post-cut styling to our customer’s
preferences.
Hairstylists will be asked to perform the following services for both men and women:
Hair services
Hair washes Hair cuts Special event hair styling
Hair coloring Hair extensions
Our Products
J&S will feature premium hair products in-store from these well-established brands. It will continue to
update its offering in order to provide the newest hair products to its customers.
Some of its featured brands will include:

Brands
Gioldwell Schwarzkopf Paul Mitchell Systems
Salon Design
3.
Industry Analysis
Industry Trends
Industry Trends
The industry in which J&S will compete is experiencing a number of different trends.
Market-level trends
Start writing here...
Firm-level trends
Customer-level trends
4.
Customer Analysis
Demographic Profile of Target Market
Customer Segmentation
Demographic Profile of Target Market
J&S will serve the residents of West Palm Beach, Florida and the immediately surrounding areas as
well as those who work in West Palm Beach, Florida.
The area we serve is populated mostly by the middle class; as a result, they have the means to pay for
higher quality service and are looking for a hair and beauty services somewhere between the deep
discounters and the top-end luxury brands.
The precise demographics of the town in which our retail location resides is as follows:
Wilmette Winnetka
Total Population 26,097 10,725
Square Miles 6.89 3.96
Population Density 3,789.20 2,710.80
Population Male 48.04% 48.84%
Population Female 51.96% 51.16%
Target Population by Age Group
Age 18-24 3.68% 3.52%
Age 25-34 5.22% 4.50%
Age 35-44 13.80% 13.91%
Age 45-54 18.09% 18.22%
Target Population by Income
Income $50,000 to $74,999 11.16% 6.00%
Income $75,000 to $99,999 10.91% 4.41%
Income $100,000 to $124,999 9.07% 6.40%
Income $125,000 to $149,999 9.95% 8.02%
Income $150,000 to $199,999 12.20% 11.11%
Income $200,000 and Over 32.48% 54.99%
Customer Segmentation
The Company will primarily target the following three customer segments:
Soccer/stay-at-home moms
Professionals
Students
Students: 26.0 %
Soccer Moms: 40.0 %
Professionals: 34.0 %
5.
Competitive
Analysis
Direct & Indirect Competitors
Competitive Pricing
Competitive Advantage
Direct & Indirect Competitors
The following retailers are located within a 5-mile radius of J&S, thus providing either direct or indirect
competition for customers:
Joe’s Beauty Salon

LUX CUTS
Freddie’s Fast Hair Salon

Competitive Pricing
Payment Options
Location Affordable price

J&S’s location is near the center of The complete array of hair services
town, giving us access to offered by J&S nearly equals the
commuters going to and leaving the most premium positioned
train station, local office workers, competitor, LUX CUTS. However,
and passersby shopping in the city. J&S will offer these services at a
We also offer adequate parking much more affordable price.
making it easy for customers to
patronize us.
Management Relationships
Our management team has years of Having lived in the community for 25
business and marketing experience years, John Doe knows all of the
that allows us to market to and local leaders, newspapers and other
serve customers in a much more influences. As such, it will be
sophisticated manner than our relatively easy for J&S to build brand
competitors. awareness and an initial customer
base.
6.
Marketing Plan
The J&S Brand
Promotions Strategy
Pricing Strategy
The J&S Brand

Promotions Strategy
J&S expects its target market to be individuals working and/or living within a 5-mile radius of its
location. [The Company’s] promotions strategy to reach these individuals includes:
Local Publications
Major Publications
Community Events/Organizations
Commute Advertising
Customer Loyalty Programs

Direct Mail
Ongoing Customer Communications

Pre-Opening Events
Pricing Strategy
7.
Operations Plan
Functional Roles
Milestones
Functional Roles
Service Functions
Administrative Functions
Miscellaneous
Milestones
John & Sons' long term goal is to become the dominant provider of hair care and related services and
products in the Florida area. We seek the standard by which other providers are judged.
The following are a series of steps that lead to our vision of long-term success. J&S expects to
achieve the following milestones in the following [xyz] months:
Date Milestone
[Date 1] Finalize lease agreement
[Date 2] Design and build out [Company Name] storefront
[Date 3] Hire and train initial staff
[Date 4] Kickoff of a promotional campaign
[Date 5] Launch [Company Name]?s store
[Date 6] Reach break-even

8.
Management Team
Management Team Members
Hiring Plan
Management Team Members
JOHN DOE
Owner - [email protected]
J&S is led by John Doe who has been in the hair salon business for 20 years.
While Mr. Doe has never run a hair salon himself, he has extensive experience
cutting, treating, and styling hair at major salons for the past 20 years. He began
his career in [19xx] when he received a certification from Artcon Cutting School
and began work at [major chain], where he worked for X years.
Mr. Doe graduated from the University of ABC where he majored in

Communications.
JANE DOE
Managing Director- [email protected]
Ms. Jane Doe will serve as the customer service manager. He/she has extensive
experience in the hospitality industry.
Hiring Plan
9.
Financial Plan
Revenue and Cost Drivers
Capital Requirements and Use of Funds
Key Assumptions & Forecasts
Income Statement (5 Year projections)
Balance Sheet (5 Year projections)
Cash Flow Statement (5 Year projections)
Revenue and Cost Drivers
Capital Requirements and Use of Funds

Key Assumptions & Forecasts

The following table reflects the key revenue and cost assumptions made in the financial model.
Number of customers per day Per location
Year 1 26
Year 2 29
Year 3 32
Year 4 36
Year 5 41
Haircut $35
Hair Style $60
Color $40
Product Sales $20
Annual Rent $90,000
Income Statement (5 Year projections)
Year 1 Year2 Year3 Year4 Year5
Revenues
Product/Service-A $151,200 $333,396 $367,569 $405,245 $446,783
Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues $252,000 $555,660 $612,615 $675,408 $744,638

Year 1 Year2 Year3 Year4 Year5
Expenses & Costs
Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035
Lease $60,000 $61,500 $63,038 $64,613 $66,229
Marketing $20,000 $25,000 $25,000 $25,000 $25,000
Salaries $133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses &

$271,850 $412,775 $435,504 $454,131 $473,263
Costs
EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
EBIT ($56,810) $105,925 $140,152 $184,317 $234,414
Interest $23,621 $20,668 $17,716 $14,763 $11,810
PRETAX INCOME ($80,431) $85,257 $122,436 $169,554 $222,604
Net Operating Loss ($80,431) ($80,431) $0 $0 $0
Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911
NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693
Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%
Balance Sheet (5 Year projections)
Year1 Year2 Year3 Year4 Year5
ASSETS
Cash $16,710 $90,188 $158,957 $258,570 $392,389

Accounts receivable $0 $0 $0 $0 $0
Inventory $21,000 $23,153 $25,526 $28,142 $31,027
Total Current Assets $37,710 $113,340 $184,482 $286,712 $423,416
Fixed assets $246,450 $246,450 $246,450 $246,450 $246,450
Depreciation $36,960 $73,920 $110,880 $147,840 $184,800
Net fixed assets $209,490 $172,530 $135,570 $98,610 $61,650
TOTAL ASSETS $247,200 $285,870 $320,052 $385,322 $485,066
LIABILITIES & EQUITY
Debt $317,971 $272,546 $227,122 $181,698 $136,273
Accounts payable $9,660 $10,187 $10,210 $10,694 $11,170
Total Liabilities $327,631 $282,733 $237,332 $192,391 $147,443
Share Capital $0 $0 $0 $0 $0
Retained earnings ($80,431) $3,137 $82,720 $192,930 $337,623
Total Equity ($80,431) $3,137 $82,720 $192,930 $337,623
TOTAL LIABILITIES &

$247,200 $285,870 $320,052 $385,322 $485,066
EQUITY
Cash Flow Statement (5 Year projections)
CASH FLOW FROM OPERATIONS
Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693

Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409)
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244
CASH FLOW FROM INVESTMENTS
Investment ($246,450) $0 $0 $0 $0
Net Cash Flow from Investments ($246,450) $0 $0 $0 $0
CASH FLOW FROM FINANCING
Cash from equity $0 $0 $0 $0 $0
Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
SUMMARY
Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570
Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389

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BUSINESS PLAN

John & Sons

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Conduct accurate financial projections

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Store design/build: $140,000

Topline projections over the next five years are as follows:

Financial Summary Year1 Year2 Year3 Year4 Year5

Revenue $315,115 $466,067 $524,563 $590,400 $664,500

Total Expenses $345,594 $385,172 $419,434 $475,894 $507,480

EBITDA ($30,479) $80,895 $105,129 $114,506 $157,020

Depreciation $20,840 $20,840 $20,840 $20,840 $20,840

EBIT ($51,319) $60,055 $84,289 $93,666 $136,180

Interest $16,822 $14,719 $12,617 $10,514 $8,411

PreTax Income ($68,141) $45,336 $71,673 $83,153 $127,769

Income Tax Expense $0 $0 $17,104 $29,103 $44,719

Net Income ($68,141) $45,336 $54,569 $54,049 $83,050

Net Profit Margin - 10% 10% 9% 12%

Hair washes Hair cuts Special event hair styling

Hair coloring Hair extensions

Some of its featured brands will include:

Gioldwell Schwarzkopf Paul Mitchell Systems

Total Population 26,097 10,725

Square Miles 6.89 3.96

Population Density 3,789.20 2,710.80

Population Male 48.04% 48.84%

Population Female 51.96% 51.16%

Target Population by Age Group

Age 18-24 3.68% 3.52%

Age 25-34 5.22% 4.50%

Age 35-44 13.80% 13.91%

Age 45-54 18.09% 18.22%

Target Population by Income

Income $50,000 to $74,999 11.16% 6.00%

Income $75,000 to $99,999 10.91% 4.41%

Income $100,000 to $124,999 9.07% 6.40%

Income $125,000 to $149,999 9.95% 8.02%

Income $150,000 to $199,999 12.20% 11.11%

Income $200,000 and Over 32.48% 54.99%

Soccer Moms: 40.0 %

Joe’s Beauty Salon

Freddie’s Fast Hair Salon

Location Affordable price

The J&S Brand

Customer Loyalty Programs

Ongoing Customer Communications

[Date 1] Finalize lease agreement

[Date 2] Design and build out [Company Name] storefront

[Date 3] Hire and train initial staff

[Date 4] Kickoff of a promotional campaign

[Date 5] Launch [Company Name]?s store

[Date 6] Reach break-even

Mr. Doe graduated from the University of ABC where he majored in

Capital Requirements and Use of Funds

Key Assumptions & Forecasts

Number of customers per day Per location

Hair Style $60