Audi Case Study
Audi Case Study
Audi Case Study
2022
Case
Case Study
Study
Case Study
Marketing Excellence (Chapter 5)
Audi
MKT 201 (Section 01)
Marketing Management
Prepared For
Dr. Salma Akter
PhD (UK), MSc (UK), FHEA (UK), MBA (DU), BBA (DU)
Assistant Professor, Department of Business Administration
East west University
Prepared By
Name ID
Rabiya Islam Sunaiya 2021-1-10-167
Mehnaz Parveen 2020-1-10-126
Nasrin Akter 2021-1-10-168
Most. Hosneara Anonna 2020-1-10-034
Md. Hameemur Rahman HImon 2020-1-10-055
Tasnimul Hossain Safin 2020-3-10-066
Case Questions:
Ans. Customer loyalty is the most important aspect in achieving growth and
profitability. Customers that are loyal visit twice as often, spend four times as
much, and are the finest brand ambassadors for a business. In the long run, a good
loyalty program will help him keep these consumers and the money he makes from
them. A customer who purchases a brand and is satisfied with it is likely to
purchase it again. He can act as a brand champion, encouraging others to buy this
brand as well. In addition, many dealers provide other services such as
maintenance and repair. As a result, purchasing a vehicle is only the beginning of a
long-term client relationship. In other words, the customer expects to receive the
best products or services. It also implies that the buyer will not seek out
alternatives or respond to others who approach them. Customer loyalty is the most
crucial thing to invest in in any form of business. Customer happiness is crucial
when it comes to gaining loyal customers. As a result of comparing the apparent
performance of a good or service to expectations, a sense of contentment is known
as satisfaction. The consumer may be disappointed if the quality of the product or
the experience does not meet expectations. However, the client is delighted with
his performance. If it meets or exceeds the customer's expectations, they will be
quite pleased. Giving customers more than they expected can be valuable.
Repeated Business
Increased Volume
Cross-Selling Opportunities
Advantages from Competition’s
Word of mouth marketing
Benefit of doubt
Ans. The NPV method of the flow of future earnings predicted over the customer's
lifetime purchase is referred to as customer life time value. The projected cost of
selling and servicing that customer's account must be deducted from the company's
expected revenue. As a result, we can apply a discount rate and determine the
lifetime worth of our consumers. Let's assume the profit per vehicle for Audi is
$10000. A customer buys a car every 5 years on average, and 10 cars in their
lifetime. As a result, that customer's profit will be $100,000. So, at a certain
discount rate, the NPV will reflect the lifetime value of an Audi client.