Centre of Fashion Design and Technology Institute of Professional Studies University of Allahabad Prayagraj
Centre of Fashion Design and Technology Institute of Professional Studies University of Allahabad Prayagraj
Centre of Fashion Design and Technology Institute of Professional Studies University of Allahabad Prayagraj
It is believed that the Kutch embroidery was taught to ‘Mochis’, the shoemakers around 300 years ago by a Muslim Phskeer of Sindh.
However, Kutch embroidery has the foundation of various clans viz Ahirs, Kanbis, Mochis and Rabaris.
This embroidery product of Kutch has been registered for protection under the List of Geographical indication of the Trade Related
Intellectual Property Rights (TRIPS) agreement. In March 2013, it was listed as "Kutch Embroidery" under the GI Act 1999 of the
Government of India with registration confirmed by the Controller General of Patents Designs and Trademarks under Class 24 Textile
and Textile Goods, and its logo registered in November 2015 vide application number 509 for the dated 8 January 2012
HISTORY OF KUTCH EMBROIDERY
History of the Kutch Embroidery is traced to the 16th and 17th centuries when people migrated from the countries such
as Greece, Germany, Iran and Iraq to Gujarat. It is also said that cobblers known as Mochis were trained in this art form
by the Muslim sufi saints of Sindh. The art form became a vocation for women of Kutch not only to meet their own
clothing requirements but also to make a living, in view of severe dry and very hot conditions of Kutch. It became a
generational art with the skills taught from mother to daughter. They embroidered clothes for festive occasions and to
decorate deities and to create a source of income.
Embroidery is a very slow and mindful activity. Traditionally, a pattern was never traced but created as if one was
drawing with a needle and thread. This is what makes folk embroidery so special and gives it its hand-drawn spontaneous
aesthetic. Improvisation was common—replacing a color if you ran out of a particular thread or working in a grid but
breaking out of it to accommodate an unexpected motif. The fact that you only needed a tool as basic as a needle gave
women a certain independence, which wasn't the case with other crafts like weaving, where they needed assistance in the
form of equipment, space and finances from the men in their families.
CONCEPT NOTE
This Embroidery is inspired by the Kutch of Gujrat. The reason I choose Kutch Embroidery as my inspiration because this
embroidery is influence by romantic motifs as well as patterns of human figurines in dancing poses and dancing peacocks too. A
lot of motifs are also inspired by Persian and Mughal arts that are inspired by animals. Delicate bead & mirrorwork is also
incorporated with great finesse. I influenced by a practical and elegant aesthetic that adapts easily to different global contexts,
outlining an approach to living and work with traditional crafts in a modern world. Mindful design, slow production and zero-
waste are an important part of my design.
Short Modern Trendy clothes for the younger modern chic generation (again) in fashion. The art movement that defined
generations of design and literature by taking ideas of the subconscious irrational mind, and mixing them with the everyday has
firmly found its place on the runway.
Embroidery Market (New Report) 2023 Rising Trends, Growing Demand and Regional Analysis and Forecast 2028
comment
Embroidery Market share analysis of the key market participants in global Embroidery market, their product portfolio,
research priorities, and the company competitive landscape
Sewing and Embroidery Machine Market 2023 : Latest Industry Trends, Overview of Segments, Opportunities 2028
Characteristics Of The Inverted Triangle Are:
•Top part of your body is larger that your bottom part and you usually wear a bigger size on top
•Shoulders are wider than the hip
•Bust tends to be proportionally large
•Hips are small
•Your legs are likely to be great
This is quite a desirable shape as many clothes will look good on you. In fact, many models
nowadays have this body shape.
Upper Body
New Delhi boy Ashish Gupta is is a fashion designer whose signature is sequins. the rising star of
London's fashion cene. He was born in New Delhi, and moved to London to study for an MA in
fashion at Central Saint Martins , graduating in 2000.
He has been declared one of the top new generation designers by the British Fashion week. This is
a man who designs in London, has workshops in India where he gets intricate hand embroidery
done, and sells in London and Toronto.
ASHISH GUPTA
Born in
NEW DELHI
INDIA
Runway pictures from the Ashish Spring 2020 Fashion Show. London Ready-To-Wear collections, runway
looks, models, beauty.