Centre of Fashion Design and Technology

Institute of Professional Studies

University of Allahabad
Prayagraj

B.A.in Fashion Design & Technology Semester VI

RANGE DEVELOPMENT
Submitted to: Submitted by:
Mrs. Shristi Purwar Ashtha Singh
 KUTCH
EMBROIDERY
 KUTCH EMBROIDERY OF GUJRAT
Gujrat, the state situated in the western part of India, is famous for the embroidery of Kutch, The peasant, tribal and ladies of other
community residing in the villages have maintained their tradition, culture, and rich heritage through various styles of embroideries,
i.e., it can be said here that greatest contribution to the Indian embroidery is form Gujrat state, precisely from Kutch. However, the
beauty lies in the rich designs, variety of motifs and stitches. Kutch Embroidery is a handicraft and textile signature art tradition
of the tribal community of Kutch District in Gujrat and Sindh. Famous embroidery of Indian state Gujrat. This embroidery
with its rich designs has made a notable contribution to the Indian embroidery tradition.

It is believed that the Kutch embroidery was taught to ‘Mochis’, the shoemakers around 300 years ago by a Muslim Phskeer of Sindh.
However, Kutch embroidery has the foundation of various clans viz Ahirs, Kanbis, Mochis and Rabaris.

This embroidery product of Kutch has been registered for protection under the List of Geographical indication of the Trade Related
Intellectual Property Rights (TRIPS) agreement. In March 2013, it was listed as "Kutch Embroidery" under the GI Act 1999 of the
Government of India with registration confirmed by the Controller General of Patents Designs and Trademarks under Class 24 Textile
and Textile Goods, and its logo registered in November 2015 vide application number 509 for the dated 8 January 2012
 HISTORY OF KUTCH EMBROIDERY

History of the Kutch Embroidery is traced to the 16th and 17th centuries when people migrated from the countries such
as Greece, Germany, Iran and Iraq to Gujarat. It is also said that cobblers known as Mochis were trained in this art form
by the Muslim sufi saints of Sindh. The art form became a vocation for women of Kutch not only to meet their own
clothing requirements but also to make a living, in view of severe dry and very hot conditions of Kutch. It became a
generational art with the skills taught from mother to daughter. They embroidered clothes for festive occasions and to
decorate deities and to create a source of income.
Embroidery is a very slow and mindful activity. Traditionally, a pattern was never traced but created as if one was
drawing with a needle and thread. This is what makes folk embroidery so special and gives it its hand-drawn spontaneous
aesthetic. Improvisation was common—replacing a color if you ran out of a particular thread or working in a grid but
breaking out of it to accommodate an unexpected motif. The fact that you only needed a tool as basic as a needle gave
women a certain independence, which wasn't the case with other crafts like weaving, where they needed assistance in the
form of equipment, space and finances from the men in their families.
 CONCEPT NOTE
This Embroidery is inspired by the Kutch of Gujrat. The reason I choose Kutch Embroidery as my inspiration because this
embroidery is influence by romantic motifs as well as patterns of human figurines in dancing poses and dancing peacocks too. A
lot of motifs are also inspired by Persian and Mughal arts that are inspired by animals. Delicate bead & mirrorwork is also
incorporated with great finesse. I influenced by a practical and elegant aesthetic that adapts easily to different global contexts,
outlining an approach to living and work with traditional crafts in a modern world. Mindful design, slow production and zero-
waste are an important part of my design.

Short Modern Trendy clothes for the younger modern chic generation (again) in fashion. The art movement that defined
generations of design and literature by taking ideas of the subconscious irrational mind, and mixing them with the everyday has
firmly found its place on the runway.

Target Market : Early Teenage 13 to 25 years

NAME : Amrita Singh
GENDER : Female
AGE : 22 y/o
DEMOGRAPHIC : Indian
ECONOMIC : Upper Middle class
OCCUPATION : Fashion student
INTRESET : Dancing, Modelling, Designing
PERSONALITY : Confident, Adventures
LOCATION : Prayagraj
BODY TYPE : Inverted Triangle
HAIR : Dark Brown
SKIN : Wheaties Colour
SILHOUTTE : A - line
EVENT : Night
PREFERED COLOUR : Bright
PREFERED BUDGET : 10,000 - 15,000
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 Size of Embroidery Market 2023 to Increase at 13.11% CAGR Between Forecast Years 2023 and 2028

Embroidery Market (New Report) 2023 Rising Trends, Growing Demand and Regional Analysis and Forecast 2028
comment

Embroidery Market share analysis of the key market participants in global Embroidery market, their product portfolio,
research priorities, and the company competitive landscape

Sewing and Embroidery Machine Market 2023 : Latest Industry Trends, Overview of Segments, Opportunities 2028
Characteristics Of The Inverted Triangle Are:

•Top part of your body is larger that your bottom part and you usually wear a bigger size on top
•Shoulders are wider than the hip
•Bust tends to be proportionally large
•Hips are small
•Your legs are likely to be great
This is quite a desirable shape as many clothes will look good on you. In fact, many models
nowadays have this body shape.
Upper Body

•Create vertical lines with vertical stripes

•Wear open necklines and collars, like halter necks, v-necks and scoop necks
•Wear soft feminine textures to soften the shoulder line
•Avoid extra width and wear single breasted tailored jackets
•Wear jackets open to create a vertical line
•Wear jackets that are well structured at the shoulder
•Look for tops that accentuate the waist, like tops with banding or nipping at the waist or wrap styles
•Wear tops that accentuate a vertical line, so go for V-necks and keep your shirts unbuttoned
•Also find tops that balance the bust with your hips (if you have a large bust)
•Wear tops just below the hip bone
•Wear a darker color on top
•Wear strapless gowns and tops
•Use belts to define your waist even more
Lower Body
•Create more width and overall balance below with A-line or full skirts.
•Use bold textures to create more bulk.
•Horizontal stripes will make the lower body wider.
•Fuller leg width in trousers, full or bootleg pants. Culottes will work for you too.
•If trousers don’t fit your waist or bum, get them altered at the tailor.
•Have pockets or embellishments on your trousers or skirts.
•Wear bold and eye-catching shoes.
•If you like to emphasize your lean legs, skinnies will work too when combined with tighter
fitting tops or tailored jackets
•A-LINE
•EMPIRE
•FIT + FLARE
•Wrap
•Bright color bottom
Stripes will also flatter your figure, and halter neck tops are particularly good for the
inverted triangle because they balance out your wider shoulders.
You will want to make sure that the collars on your jackets aren’t too wide as this will
create extra width that you don’t want.
Avoid anything which creates extra width on your shoulders such as shoulder pads,
epaulets, embroidery and buttons as these will draw the eye outwards and make your
shoulders look even wider.
To make the upper part of your body appear smaller, wear darker colors on top and
lighter or brighter colors on the bottom.
An Expressive Art : RABARI EMBROIDERY
Rabari embroidery not only tells us much about their culture but is also like a language in which the women use to express themselves
The exhibition of Rabari Embroidery which was organized by the Indira Gandhi National Centre for the Arts is an outcome of research
and documentation to record the creativity of women belonging to the Rabari community in their daily life and lifestyle. A unique
exhibition of its kind, the exquisite embroidery is a feast for one’s eyes.
The Rabaris are a wandering community known for their extraordinary capacity for survival and adaptation in the arid regions of
Gujarat and Rajasthan. They are recognized for their distinctive arts, especially embroidery, beadwork and mirrored mud sculpture.
Rabari women make mud sculpture themselves. They also traditionally spin the wool from their sheep and give it to local weavers to
make the woolen skirts, veils, blankets and turbans Rabaris use. But, the Rabari women are most renowned for their handwork which
was displayed in this exhibition.
Rabaris embroider a wide range of garments, bags, household decorations and animal trappings. The objects that they embroider
highlight important events, rites and values in their lives. Girls traditionally embroider blouses, skirts, veils, wall hangings, pillows,
purses and Kothalo which are dowry sacks, as their contribution for their dowries.
 DESIGNER ASHISH GUPTA
The Power List 2019, Ashish Gupta was titled Global Designer of the Year. The Delhi-born designer presented his first show at London
Fashion Week in 2004, and the idea of fashion he started with still stands today. “Fashion should always be fun. It’s a source of joy,” he
says.

New Delhi boy Ashish Gupta is is a fashion designer whose signature is sequins. the rising star of
London's fashion cene. He was born in New Delhi, and moved to London to study for an MA in
fashion at Central Saint Martins , graduating in 2000.
He has been declared one of the top new generation designers by the British Fashion week. This is
a man who designs in London, has workshops in India where he gets intricate hand embroidery
done, and sells in London and Toronto.

ASHISH GUPTA
Born in
NEW DELHI
INDIA
Runway pictures from the Ashish Spring 2020 Fashion Show. London Ready-To-Wear collections, runway
looks, models, beauty.

Designer Ashish Gupta’s spring/summer 2020 ready-to-wear collection,

big business for the London-based designer. But instead of strobes
lights shining on all-out sequin showers and paillette piled attire, the
spotlight this time was on illumination of a different kind—mirror work
spangles splashed across clothes bedecked with Kutch embroidery.
Embroideries from Gujrat and Shisha mirror work, especially prevalent in
Gujarat, the designer said, were the two main decorative subjects. The mirror
work—small circular mirrors embroidered onto the fabric behind them—was
applied to denim pieces in mixed-wash panels or cotton jersey tracksuits. It
was also re-created on the majority of pieces in this collection using Ashish’s
beloved sequins. The results of both variations were very beautiful, wave
after wave of glinting colored horizontal stripes on simple, almost uniform
garments beneath them.
Look 1 Look 2 Look 3
Look 4 Look 5 Look 6
Look 7 Look 8 Look 9
Pabiben.com
Gujarat – The Land of the Legends, where creativity and craft is a communal expression. The brilliant blend of art,
culture and traditional values in Gujarat makes this place full of peace and soulfulness. In Gujarat, Kutch is it’s hub,
where life breathes and culture is celebrated. In today’s chaotic world, a place like this is a treasure trove that should be
preserved for humanity’s good.
Kaarigar Clinic is a rural business venture that enables artisans to become entrepreneurs. We take on cohorts of artisans
every year and co-create unique business models with them. Of our many associated artisans, Pabiben is one of those
who is a real brand ambassador and represents the colorful nature of Kutch.
Pabiben, A Vibrant Rabari lady, whose childhood struggles, pushed her to work hard and get famous in her younger
days. She dared to start one of the first Women Artisan Enterprises Pabiben.com
 Rabari Bandhani Shawl Rabari Stole
Made by women artisans from Kutch 100% local Made by women artisans from Kutch 100% local
THANK YOU