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    Fa Marketing Example Answer

    Uploaded by

    Shirohige
    The document contains information about total revenue, total cost, profit, and fixed cost for a company at different production levels from 10 to 120 units. It shows that profit increases as production increases from 10 to 70 units, then decreases from 70 to 100 units before increasing again from 100 units. The break-even point is at 60 units. The document also contains a brand comparison chart that lists various clothing brands, their price, perceived quality, and market share. It shows a scatter plot of brands positioned based on their price and perceived quality.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Fa Marketing Example Answer

    Uploaded by

    Shirohige
    32 views3 pages
    The document contains information about total revenue, total cost, profit, and fixed cost for a company at different production levels from 10 to 120 units. It shows that profit increases as production increases from 10 to 70 units, then decreases from 70 to 100 units before increasing again from 100 units. The break-even point is at 60 units. The document also contains a brand comparison chart that lists various clothing brands, their price, perceived quality, and market share. It shows a scatter plot of brands positioned based on their price and perceived quality.

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    marketing

    Original Title

    fa marketing example answer

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    The document contains information about total revenue, total cost, profit, and fixed cost for a company at different production levels from 10 to 120 units. It shows that profit increases as production increases from 10 to 70 units, then decreases from 70 to 100 units before increasing again from 100 units. The break-even point is at 60 units. The document also contains a brand comparison chart that lists various clothing brands, their price, perceived quality, and market share. It shows a scatter plot of brands positioned based on their price and perceived quality.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    32 views3 pages

    Fa Marketing Example Answer

    Uploaded by

    Shirohige
    The document contains information about total revenue, total cost, profit, and fixed cost for a company at different production levels from 10 to 120 units. It shows that profit increases as production increases from 10 to 70 units, then decreases from 70 to 100 units before increasing again from 100 units. The break-even point is at 60 units. The document also contains a brand comparison chart that lists various clothing brands, their price, perceived quality, and market share. It shows a scatter plot of brands positioned based on their price and perceived quality.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 3

    Question 1 (a)

    Quantity Total Revenue Total Cost Profit Fixed Cost


    10 70000 230000 -160000 200000
    20 140000 260000 -120000 200000
    30 210000 290000 -80000 200000
    40 280000 320000 -40000 200000
    50 350000 350000 0 200000 900000
    60 420000 380000 40000 200000
    800000
    70 490000 410000 80000 200000
    700000
    80 560000 440000 120000 200000
    90 630000 470000 160000 200000 600000

    100 700000 500000 200000 200000 500000

    Axis Title
    110 770000 530000 240000 200000 400000
    120 840000 560000 280000 200000 300000
    200000
    100000
    0
    10

    Question 2 (a)

    Brands Price High Quality Market Share


    Tommy Hilfiger 37 37 7.6
    A&FC 30 30 3.33
    NEXT 30 24 5.28
    America Eagle Outfitters 25 35 4.01
    UNIQLO 23 21 14.7
    GAP 25 9 14.7
    ZARA 27 4 26.42
    H&M 13 3 23.95

    Low Quality
    BREAK EVEN CHART
    Total Revenue
    900000
    800000 Target revenue MYR
    200000
    700000
    600000
    Total Cost
    500000
    Axis Title

    400000
    300000
    Break Even Point
    200000 Fixed Cost
    100000
    0
    10 20 30 40 50 60 70 80 90 100 110 120
    Axis Title

    High Price
    40

    35 NEXT A&FC
    TOMMY HILIFIGER
    30
    ZARA
    GAP 25

    20
    0 5 10 15 20 25 30 35 40
    Low Quality UNIQLO AMERICA EAGLE High Quality
    15 OUTFITTERS

    10

    H&M 5

    0
    Low Price
    get revenue MYR
    200000

    High Quality

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