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    Strategic Market Management, 11th Edition: Description

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    Mahmoud Khairy
    This document provides information about the 11th edition of the textbook "Strategic Market Management" by David A. Aaker and Christine Moorman. It includes details about rental and purchase options for the ebook and paperback formats. The description highlights that the textbook provides concepts and methods to help managers implement market-driven business strategies. New chapters were added on building customer relationships, creating valuable customers, and how marketing creates firm value. Features include a business strategy focus, structured strategic analysis tools, and discussion of customer value propositions and global growth.

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    © All Rights Reserved
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    Strategic Market Management, 11th Edition: Description

    Uploaded by

    Mahmoud Khairy
    222 views2 pages
    This document provides information about the 11th edition of the textbook "Strategic Market Management" by David A. Aaker and Christine Moorman. It includes details about rental and purchase options for the ebook and paperback formats. The description highlights that the textbook provides concepts and methods to help managers implement market-driven business strategies. New chapters were added on building customer relationships, creating valuable customers, and how marketing creates firm value. Features include a business strategy focus, structured strategic analysis tools, and discussion of customer value propositions and global growth.

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    This document provides information about the 11th edition of the textbook "Strategic Market Management" by David A. Aaker and Christine Moorman. It includes details about rental and purchase options for the ebook and paperback formats. The description highlights that the textbook provides concepts and methods to help managers implement market-driven business strategies. New chapters were added on building customer relationships, creating valuable customers, and how marketing creates firm value. Features include a business strategy focus, structured strategic analysis tools, and discussion of customer value propositions and global growth.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    222 views2 pages

    Strategic Market Management, 11th Edition: Description

    Uploaded by

    Mahmoud Khairy
    This document provides information about the 11th edition of the textbook "Strategic Market Management" by David A. Aaker and Christine Moorman. It includes details about rental and purchase options for the ebook and paperback formats. The description highlights that the textbook provides concepts and methods to help managers implement market-driven business strategies. New chapters were added on building customer relationships, creating valuable customers, and how marketing creates firm value. Features include a business strategy focus, structured strategic analysis tools, and discussion of customer value propositions and global growth.

    Copyright:

    © All Rights Reserved
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    To purchase this product, please visit https://www.wiley.

    com/en-us/9781119392224

    Strategic Market Management, 11th Edition


    David A. Aaker, Christine Moorman

    E-Book Rental (120 Days) 978-1-119-39222-4 September 2017 $26.00

    E-Book Rental (150 Days) 978-1-119-39222-4 September 2017 $30.00

    E-Book 978-1-119-39222-4 September 2017 $74.00

    Paperback 978-1-119-39220-0 September 2017 $85.95

    DESCRIPTION

    Strategic Market Management , helps managers identify, implement, prioritize, and adapt market-driven business strategies in

    dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality

    of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship

    courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working

    across business units, and developing sustainable advantages.

    RELATED RESOURCES

    Instructor
    View Instructor Companion Site

    Contact your Rep for all inquiries

    NEW TO EDITION
    Three new chapters were added to the book:

    - Chapter 7, "Building and Managing Customer Relationships" examines how companies create strong customer relationships.

    - Chapter 8, "Creating Valuable Customers" focuses on ensuring that customers are create value for the company.
    - Chapter 17, "How Marketing Creates Value for Companies" examines customer equity and brand equity with a focus on how

    these assets improve firm value.

    • Chapter 5, “Environmental and Strategic Analyses” was significantly revised to focus on contemporary trends in the marketing

    environment.

    • Chapter 6 “Creating Advantage: Customer Value Leadership” introduces the idea of customer value leadership as the basis for

    strategic advantage.

    • Materials throughout the rest of the book were updated.

    • Each chapter (except Chapter 1) contains two new “Best Practice” case studies—one digital and one global that focus on

    successful companies and highlight aspects of their strategies that correspond to the chapter topic.

    FEATURES

    • A business strategy focus that includes consideration of product/market scope, value proposition, assets and competencies, and

    functional area strategies.

    • A structured strategic analysis, including customer, competitor, market, environmental, and internal analyses, leading to an

    understanding of market dynamics that is supported by tools, frameworks, and planning forms.

    • A detailed discussion of the various types of customer value propositions as the basis for strong customer relationships and

    brands.

    • A deep discussion of how to grow the company by energizing the business, leveraging the business into new areas, creating new

    businesses, and going global.

    • A comprehensive analysis of how to harness the key organization activities to create an effective strategy for long-term

    performance.

    • A view of strategy emphasizing the dynamic nature of markets, which requires customer-driven strategies.

    To purchase this product, please visit https://www.wiley.com/en-us/9781119392224

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