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Powerful Quotes

This Twitter thread summarizes 10 tips for telling an effective brand story based on Blake Snyder's book StoryBrand. The tips include using a predictable 7-step story structure with the customer as the hero; creating an emotional connection with the relatable hero; making the hero proactive in solving their problem; entertainingly explaining concepts; getting to the main point quickly; focusing on one clear message; making dangers come fast to create urgency; transforming the customer; depicting the "villain" or pain severely; and appealing to primal human desires. The thread encourages subscribing to the author's newsletter for more stories and business growth tips.

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S. SreeRamaVamsidhar
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39 views

Powerful Quotes

This Twitter thread summarizes 10 tips for telling an effective brand story based on Blake Snyder's book StoryBrand. The tips include using a predictable 7-step story structure with the customer as the hero; creating an emotional connection with the relatable hero; making the hero proactive in solving their problem; entertainingly explaining concepts; getting to the main point quickly; focusing on one clear message; making dangers come fast to create urgency; transforming the customer; depicting the "villain" or pain severely; and appealing to primal human desires. The thread encourages subscribing to the author's newsletter for more stories and business growth tips.

Uploaded by

S. SreeRamaVamsidhar
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Brian O'Connor

@BrianFOConnor

This famous Hollywood screenwriter reveals


10 tips to make your brand story irresistible:

25 Retweets 162 Likes


Brian O'Connor
@BrianFOConnor

Customers decide to buy based on


emotions.

The best way to persuade on emotions?


Stories.

Blake Snyder made $1M+ writing stories for


Steven Spielberg.

Here are his 10 tips to tell stories so


customers crave your brand:
Brian O'Connor
@BrianFOConnor

1 Predictable story structure

Stories in this predictable structure make it


easy for the audience to follow.

Confused customers don't buy.

In your brand's story make your customer


the "hero" and you are their guide.

7-step structure
on next slide
Brian O'Connor
@BrianFOConnor

7 Steps to Tell Your Brand's Story


From the book, StoryBrand

1 A Hero 2 Has a problem


Your customer Pain your solution solves

3 And meets a guide 4 Who gives them a plan


Your brand Your offer

5 And calls them to 6 That helps them avoid


action failure
To buy your solution Avoid the bad outcomes of
their problem

And ends in success


7
Achieve dream lifestyle
Brian O'Connor
@BrianFOConnor

2 Emotional connection with the hero

Make sure your hero is someone your


customers will root for.

Customers connect with a hero who is:


• Relatable
• Have similar desires
• Have similar struggles
Brian O'Connor
@BrianFOConnor

3 Make your hero proactive

No one is persuaded by a lazy, unmotivated


hero.

Tips:
• Make your hero’s goal clear
• Make the hero work to find their next step
• The hero needs a burning desire to
accomplish their goal
• Give them a big emotional transformation
Brian O'Connor
@BrianFOConnor

4 Make explanations entertaining


If your story needs an explanation, make it
entertaining.

Ex: MrBeast does a parody of a show, the Squid


Games.

The rules need explaining. So he explains the


rules as a player gets shot:

Explosion and
player "dies"
Brian O'Connor
@BrianFOConnor

5 Get to your main point, quickly

Make your point early in the story or your


audience will lose attention.

Distracted customers don't buy.


Brian O'Connor
@BrianFOConnor

6 Have one message

If your story has multiple messages your


audience gets confused and the message
loses its effect.

See what I did there?

Both messages may be true, but focus on


one to hit harder.

You'll persuade more customers.


Brian O'Connor
@BrianFOConnor

7 Make the danger come fast

Focus on customer pain that will impact


them soon.

They’ll feel more pressure to act.

Customers aren’t as concerned about


problems that take years to affect them.
Brian O'Connor
@BrianFOConnor

8 Make your customer transform

Passionate customers buy a transformation


from you.

Without a transformation, your solution is


commoditized.

Be clear that your customer will be a new


person after using your solution.
Brian O'Connor
@BrianFOConnor

9 Make the villain horrific

The "villain" is the pain the customer is


feeling.

The pain needs to hurt. The challenge


needs to be hard.

Make the villain stronger than your hero. But


make the hero want to win more.
Brian O'Connor
@BrianFOConnor

10 Make your hero's desires primal

Your hero’s desires need to be primal:

• Hunger
• Survival
• Sex/love
• Fear of death

Primal desires persuade more customers.


Brian O'Connor
@BrianFOConnor

That's a wrap!

Enjoyed this?

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and tips to position your business to grow.
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FREE
NEWSLETTER
Link in the description

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