Day17 Association Rules

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Association Rules

Instructions:
Please share your answers filled in-line in the word document. Submit code separately
wherever applicable.

Please ensure you update all the details:


Name: _____________ Batch ID: ___________
Topic: Association Rules

Guidelines:
1. An assignment submission is considered complete only when correct and executable code(s) are submitted along
with the documentation explaining the method and results. Failing to submit either of those will be considered an
invalid submission and will not be considered as correct submission.
2. Ensure that you submit your assignments correctly and in full. Resubmission is not allowed.
3. Post the submission you can evaluate your work by referring to keys provided. (will be available only post the
submission).

Hints:
1. Business Problem
1.1. What is the business objective?
1.2. Are there any constraints?
2. Work on each feature of the dataset to create a data dictionary as displayed in the below
image:

3. Data Pre-processing
3.1 Data Cleaning, Feature Engineering, etc.
4. Model Building
4.1 Application of Apriori Algorithm
4.2 Build most frequent item sets and plot the rules
4.3 Work on Codes
5.Deployment
5.1 Deploy solutions
6. Write about the benefits/impact of the solution - in what way does the business (client)
benefit from the solution provided?

© 2013 - 2022 360DigiTMG. All Rights Reserved.


Problem Statement: -
Q1. Kitabi Duniya, a famous book store in India, which was established before Independence, the growth of
the company was incremental year by year, but due to online selling of books and wide spread Internet
access its annual growth started to collapse, seeing sharp downfalls, you as a Data Scientist help this heritage
book store gain its popularity back and increase footfall of customers and provide ways the business can
improve exponentially, apply Association Rule Algorithm, explain the rules, and visualize the graphs for clear
understanding of solution.
1.) Books.csv

Problem Statement: -
Q2. A film distribution company wants to target audience based on their likes and dislikes, you as a Chief
Data Scientist Analyze the data and come up with different rules of movie list so that the business objective is
achieved.
2.) my_movies.csv

© 2013 - 2022 360DigiTMG. All Rights Reserved.


Problem Statement: -
Q3. A Mobile Phone manufacturing company wants to launch its three-brand new phone into the market,
but before going with its traditional marketing approach this time it wants to analyze the data of its previous
model sales in different regions and you have been hired as an Data Scientist to help them out, use the
Association rules concept and provide your insights to the company’s marketing team to improve its sales.
3.) myphonedata.csv

Problem Statement: -
Q4. A retail store in India, has its transaction data, and it would like to know the buying pattern of the
consumers in its locality, you have been assigned this task to provide the manager with rules
on how the placement of products needs to be there in shelves so that it can improve the buying
patterns of consumes and increase customer footfall.
4.) transaction_retail.csv

© 2013 - 2022 360DigiTMG. All Rights Reserved.


© 2013 - 2022 360DigiTMG. All Rights Reserved.

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