Bharati Vidyapeeth: Sde - Syllabus

BHARATI VIDYAPEETH
(Deemed to be University), Pune

* Accredited ‘A+’ Grade (2017) By NAAC *
* 'Category -I' University Status by UGC *
* 'A’ Grade University Status by MHRD Govt. of India *
* Ranked '63rd' by NIRF-2020 under University Category*
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Recognized by University Grants Commission- Distance Education Bureau (UGC-DEB), New Delhi
FACULTY OF MANAGEMENT STUDIES
MASTER OF BUSINESS ADMINISTRATION MBA (General) - SDE
CHOICE BASED CREDIT SYSTEM (CBCS)

SDE_SYLLABUS
Applicable with effect from 2020-21
CONTENTS
I Title
II Preamble
III Rationale for Syllabus Revision
IV Vision and Objectives
V Learning Outcomes of the Programme
Eligibility for Admission
VI Structure of the Programme
VII Credits
VIII Scheme of Examination
IX Grading System
X Standard of Passing
XI Award of Honours
XII ATKT Rules, Dual Specialization,
XIII Summer Internship
XIV Question Paper Pattern
XV Structure
List of Elective Groups
Contents of the Syllabus – Semester I
Contents of the Syllabus – Semester II
Contents of the Syllabus – Semester III
Contents of the Syllabus – Semester IV
BHARATI VIDYAPEETH
(DEEMED to be UNIVERSITY), PUNE
Faculty of Management Studies
School of Distance Education
Master of Business Administration– (MBA-General) - SDE
Revised Course Structure (To be effective from 2020-2021)
I. Title:
a) Name of the Programme: Master of Business Administration (General) - SDE
b) Nature & duration of the Programme: Open and Distance Learning (ODL)
Post-Graduate Degree Programme of TWO YEARS (approved by UGC-DEB).
II. Introduction :
The Master of Business Administration (General) -SDE is an Open and Distance
Learning (ODL) two-year program offered by Bharati Vidyapeeth (Deemed to be
University), Pune and conducted at its Learner Support Centres in Pune, New Delhi,
Karad, Kolhapur, Sangli, and Solapur. All the Learner Support Centres have
experienced faculty members, excellent Laboratories, Library, and other modern
facilities to provide proper learning environment to the students. This programme is
very well received by the industry.
III. Rationale for Syllabus revision:

The Vision and Mission statements of the MBA (General)- SDE program embodies the
spirit of the mission of the University and vision of Hon’ble Dr. Patangraoji Kadam, the
Founder of Bharati Vidyapeeth and Chancellor, Bharati Vidyapeeth(Deemed to be
University), Pune , which is to usher in “Social Transformation Through Dynamic
Education”.
In view of the dynamic nature of the market, economy and evolving expectations of the
stakeholders such as students, faculty members and industry in particular, the syllabus
is revised periodically. Last revision was in the year 2018-19.
Over the past two years, feedback was received from various stakeholders and
considering the changes that in the macro environment, a need was felt to revise the
syllabus so as to suffice the requirements of the industry and society. This revised draft
is the result of inputs received from the industry, academia, alumni and all
stakeholders.This revised draft is the result of inputs received time to time from the
industry, academia, alumni and all stakeholders
IV. Vision Statement of MBA (General) – SDE- Program :

To facilitate creation of Dynamic and Effective Business Professionals, Managers and
Entrepreneurs who can transform the corporate sector, cater to the needs of the society
and contribute towards Nation building.
V. Objectives of the MBA (General) SDE -Program :

At BharatiVidyapeeth(Deemed to be University), Pune the objective of MBA (General)
Program is to provide world class Business Education and develop dynamic managers,
entrepreneurs and business leaders. The Program aims to enhance decision making
capabilities of upcoming managers by imparting critical thinking and analytical
abilities.
VI. MBA Program: Program Outcomes

On the successful completion of this Program a student shall be able to:
1. Apply the knowledge of management theories and practices to solve

business problems.
2. Foster analytical and critical thinking abilities for data-based decision making.
3. Learn new technologies with ease and be productive at all times
4. Ability to understand, analyze and communicate global, economic, legal and
ethical aspects of business.
5. Read, write, and contribute to Business literature
6. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
VII. Eligibility for Admission:

Admission to the programme is open to Any Graduate (10+2+3) of any recognized
university satisfying the following conditions:
1. The candidate should have secured at least 50% (45% for SC/ST) in aggregate at
graduate level university examination.
2. The Candidate applying in final year of Bachelor’s degree may also apply.
Admission of such candidates will remain provisional admission until submission of
final result certificates in original.
VIII. Structure of the Program:

The MBA-General program is of72 credits which need minimum two years divided
into four semesters to complete. During third semester students have to opt for
specialization(s) and study the specialization courses in depth. The programme also
includes Summer Training Projects of 50 days. The medium of instruction and
examination will be only English. A student would be required to complete the course
within FOUR academic years from the date of admission.
IX. Credits – 72
The definition of credits is based on the following parameters;

i) Learning hours put in by the learner
ii) Learning outcomes
iii) Contents of the syllabus prescribed for the course etc.
In this system each credit can be described as:

For 2 Credits Students Should Complete Following
Assignments 2
Synchronous Chat 3 Hrs
Asynchronous Discussion Forum 2- 10 Topics per course as per subject
Synchronous (Face-to-Face) 6 Hrs
Counseling Sessions (Theory)
e-content (in terms of units) 6-8 units
Study Inputs 60 Hrs
X: Examination:
1. A) Scheme of Examination:
Courses having Internal Assessment (IA) and University Examinations (UE) shall be
evaluated by the respective Learner Support Centre and the University at the term end
for 30(Thirty) and 70(Seventy) Marks respectively. The total marks of IA and UE shall
be 100 Marks and it will be converted to grade points and grades.
Courses having only Internal Assessment (IA) the respective Learner Support Centre
will evaluate the students in various ways through Online Test, Quiz, Home
Assignments and Mini Projects for a total of 100 marks during the term. Then the
marks will be converted to grade points and grades.
Open Courses shall be evaluated by Learner Support Centres for 50 marks only (Fifty
marks only).
B) Components of continuous evaluation system:
Following are the suggested components of CES,

a) Case Study/Caselet/Situation Analysis
b) Home Assignments
c) Industry Analysis
d) Online Business plan
e) Online Quiz
f) Workbook / scrapbook
g) Mini Research Projects
Grading System for Programmes under Faculty of Management Studies:
The Faculty of Management Studies, Bharati Vidyapeeth (Deemed to be University), Pune
has suggested the use of a 10-point grading system for all programmes designed by its
Board of Studies.
The 10 point Grades and Grade Points according to the following table
Range of Marks (%) Grade Grade Point

80≤Marks≤100 O 10
70≤Marks≤80 A+ 9
60≤Marks≤70 A 8
55≤Marks≤60 B+ 7
50≤Marks≤55 B 6
40≤Marks≤50 C 5
Marks < 40 D 0
Standard of Passing:
For all courses, both UE and IA constitute separate heads of passing (HoP). In order to pass
in such courses and to earn the assigned credits, the learner must obtain a minimum grade
point of 5.0 (40% marks) at UE and also a minimum grade point of 5.0 (40% marks) at IA.
If learner fails in IA, the learner passes in the course provided, he/she obtains a
minimum 25% marks in IA and GPA for the course is at least 6.0 (50% in aggregate).
The GPA for a course will be calculated only if the learner passes at UE.
A student who fails at UE in a course has to reappear only at UE as backlog candidate

and clear the Head of Passing. Similarly, a student who fails in a course at IA he/she has
to reappear only at IA as backlog candidate and clear the Head of Passing to secure the
GPA required for passing.
The performance at UE and IA will be combined to obtain GPA (Grade Point Average)
for the course. The weights for performance at UE and IA shall be 70% and 30%
respectively.
GPA is calculated by adding the UE marks out of 70 and IA marks out of 30.The total
marks out of 100 are converted to grade point, which will be the GPA.
Formula to Calculate Grade Points (GP)
Suppose that „Max‟ is the maximum marks assigned for an examination or evaluation,
based on which GP will be computed. In order to determine the GP, Set x = Max/10 (since
we have adopted 10 point system). Then GP is calculated by the following formulas
Range of Marks Formula for the Grade Point
8x ≤ Marks≤10x 10
5.5x ≤ Marks≤8x Truncate (M/x) +2
4x ≤ Marks≤5.5x Truncate (M/x) +1
Two kinds of performance indicators, namely the Semester Grade Point Average (SGPA)
and the Cumulative Grade Point Average (CGPA) shall be computed at the end of each
term. The SGPA measures the cumulative performance of a learner in all the courses in a
particular semester, while the CGPA measures the cumulative performance in all the
courses since his/her enrollment. The CGPA of learner when he /she completes the program
is the final result of the learner.
The SGPA is calculated by the formula
SGPA= ∑Ck * GPk

, ,
∑Ck
Where, Ck is the Credit value assigned to a course and GPk is the GPA obtained by the
learner in the course. In the above, the sum is taken over all the courses that the learner has
undertaken for the study during the Semester, including those in which he/she might have
failed or those for which he/she remained absent. The SGPA shall be calculated up to two
decimal place accuracy.
The CGPA is calculated by the following formula where, Ck is the Credit value
assigned to a course and GPk is the GPA obtained by the learner in the course. In the
above, the sum is taken over all the courses that the learner has undertaken for the
study from the time of his/her enrollment and also during the semester for which
CGPA is calculated. The CGPA shall be calculated up to two decimal place
accuracy.
The formula to compute equivalent percentage marks for specified CGPA:
10 * CGPA-10 If 5.00 ≤ CGPA ≤ 6.00

5 * CGPA+20 If 6.00 ≤ CGPA ≤ 8.00
% marks (CGPA) 10 * CGPA-20 If 8.00 ≤ CGPA ≤ 9.00
20 * CGPA-110 If 9.00 ≤ CGPA ≤ 9.50
40 * CGPA-300 If 9.50 ≤ CGPA ≤ 10.00
Award of Honours:
A student who has completed the minimum credits specified for the programme shall
be declared to have passed in the programme. The final result will be in terms of
letter grade only and is based on the CGPA of all courses studied and passed.
The criteria for the award of honors are given below.
Range of CGPA Final Grade Performance Descriptor Equivalent Range of Marks (%)
9.5≤CGPA ≤10 O Outstanding 80≤Marks≤100
9.0≤CGPA ≤9.49 A+ Excellent 70≤Marks≤80
8.0≤CGPA ≤8.99 A Very Good 60≤Marks≤70
7.0≤CGPA ≤7.99 B+ Good 55≤Marks≤60
6.0≤CGPA ≤6.99 B Average 50≤Marks≤55
5.0≤CGPA ≤5.99 C Satisfactory 40≤Marks≤50
CGPA below 5.0 F Fail Marks below 40
2. ATKT Rules:
A student is allowed to carry any number of backlog papers till semester IV. The student
should clear all the backlog papers in stipulated time, for getting degree certificate.
XI: A. Dual Specialization:
M.B.A(General) - SDE Programme 2020-21 offers Dual Specialization to the students in

second year of MBA Programme. Under dual specialization students are required to select
any Two Specialization Groups from the list given below in 4.2.
i) Prerequisite for offering a combination of Specialization Groups
The School of Distance Education (SDE) will offer the Specializations proposed only if
minimum Twenty students opt for the same.
ii) Specialization Combinations:
Two Specializations may be chosen from the following :

Specialization Choices
Marketing Management
Financial Management
Human Resource Management
Information Technology Management
International Business Management
Production & Operations Management
Agribusiness Management
Retail Management
Project Management
B. Summer Internship:
At the end of Semester II, each student shall undertake Summer Internship in an Industry
for 50 (Fifty Days). It is mandatory for the students to seek written approval from the
Learner Support Centre about the Topic & the Organization before commencing the
Summer Internship.
During Summer Internship students are expected to take necessary guidance from the
faculty guide allotted by the Learner Support Centre. To do it effectively they should be in
touch with their guide through e-mail or telephone.
Summer Internship Project should be a Research Projector it may be an operational
assignment that involves working by the students in an organization.
In case of an operational assignment
1) Students are expected to do a project work in an organization wherein they are doing
Summer Internship.
The students should identify specific problems faced by the organization in a functional area in
which the assignment is given.
e.g.
a) Sales - sales targets are not achieved for a particular product or service in a given
period of time.
b) Finance – mobilization & allocation of financial resources.
c) HR – Increase in employee turnover ratio.
3) In this study students should focus on
Identifying the reasons / factors responsible for the problems faced by
the organization
Collection of data(Primary & Secondary) related to reasons /factors
responsible for these problems
Data Analysis tools & interpretation
Findings & observations.
Suggestions (based on findings & observations) for improving the
functioning of the organization.
The learning outcomes and the utility to the organization must be highlighted in Summer
Training Project Report.
4) General chapterization of the report shall be as under;
1) Introduction and Literature Review: - This chapter will give a reader the
background of problem area, specific problem & how you come across it?
2) Company Profile: -
3) Objectives of the Study:-
4) Data Collection: -
5) Data Analysis &Interpretation: -
6) Findings &Observations: -
7) Suggestions:-
Annexure: -
Questionnaire
References.
5. Technical details:
1. The report shall be printed on A-4 size white bond paper.

2. 12 pt. Times New Roman font shall be used with 1.5 line spacing for typing
the report.
3. 1” margin shall be left from all the sides.
4. Considering the environmental issues, students are encouraged to print on both sides of
the paper.
5. The report shall be hard bound as per the standard format of the cover page given by
the Institute and shall be golden embossed.
6. The report should include a Certificate (on company‟s letter head) from the company
duly signed by the competent authority with the stamp.
7. The report shall be signed by the Respective Guide(s), Programme Coordinator& the
Programme Director of the Learner Support Centre20 (Twenty) days before the viva-
voce examinations.
8. Student should prepare two hard bound copies of the Summer Internship Project
Report and submit one copy in the institute. The other copy of the report is to be kept
by the student for their record and future references.
9. In addition to this, students should prepare two soft copies of their Summer Training
Project reports & submit one each in SDE Learner Support Centre in CD Forms.
The Summer Internship shall be assessed out 100 Marks. The break-up of these marks is as
under;
Sr. No. Assessment Criteria Marks
1 Summer Internship Report 70 (Seventy)
2 Viva- voce examination 30 (Thirty)
TOTAL MARKS 100
The examiners‟ panel shall be approved as per the SDE &University Guidelines.
The viva –voce shall evaluate the project based on

i. Actual work done by the student in the organization
ii. Student’s knowledge about the Company& Business Environment
iii. Learning outcomes for the Student
Utility of the Study to the Organization
Question Paper Pattern for SDE - University Examinations
The pattern of question paper for the courses having University Examinations will be as
follows:
Title of the Course
Day: Total Marks: 70

Date: Time: 03 Hours
Instructions:
a. Attempt any FOUR questions from Section I and any THREE questions from
SECTION II.
b. All questions carry EQUAL marks.
c. Answers to both the Sections should be written in the SAME answer book.
SECTION – I 40 Marks
It should contain 06questions covering the syllabus & should test the
conceptual knowledge of the students.
Question Marks
Q.1 .......... (10 marks)
Q.2 (10 marks)
Q.3 (10 marks)
Q.4 (10 marks)
Q.5 (10 marks)
Q.6. Write Short Notes on ANY TWO (10 marks)
SECTION – II 30 Masrks
It should contain 04 questions covering the entire syllabus &
should be based on application of the Concepts
Q.6. (10 marks)

Q.7. (10 marks)
Q.8. (10 marks)
Q.9. (10 marks)
XII. Structure of the Syllabus
The MBA Programme as per Semesters, Credits and Marks is as follows:
Semester Credits Marks Distribution

I 17 850
II 17 850
III 23 950
IV 15 750
Total 72 3400
The detailed structure is as follows
MBA – (General) – SDE - Semester I
Course Code Semester – I Credits UE IE Total Marks

Management Concepts &
101 2 70 30 100
Applications
102 Managerial Economics 2 70 30 100
Financial & Management
103 2 70 30 100
Accounting
104 Organizational Behaviour 2 70 30 100
105 Statistical Techniques 2 70 30 100
106 Legal Aspects of Business 2 70 30 100
107 Business Communication 2 70 30 100
Data Analysis Using advance -
108 2 - 100 100
Excel#
See below Open 1# 1 - 50 50
Total No. of Credits 17 490 360 850
# Departmental Papers: 108 & Open 1

108 & Open 1 are departmental papers; the Internal Examination and Evaluationof
these papers will be done at Learner Support Centres.
Open Courses: Students can opt any one course from the following
Course Code Open Course

109 Computers Application for Business
110 Social Media Management
111 Current Affairs
MBA - (General)– SDE -Semester II
Course Total
Code Semester II Credits UE IE Marks
201 Marketing Management 2 70 30 100
202 Financial Management 2 70 30 100
203 Human Resource Management 2 70 30 100
204 International Business 2 70 30 100
205 Production & Operations Management 2 70 30 100
206 Research Methodology 2 70 30 100
207 Business Environment 2 70 30 100
208 Business Ethics and Corporate Governance 2 - 100 100
See below Open 2 1 - 50 50
Total No. Credits 17 590 260 850

208 & Open 2 are departmental papers; the Internal Examination and Evaluation of
Open Courses: Any one course from the following
Course Code Open course

209 Introduction to Business Analytics
210 E-commerce Applications
211 Managerial Skills for Effectiveness
MBA -(General) – SDE - Semester III
Course
Code Semester – III Credits UE IE Total Marks
301 Strategic Management 2 70 30 100
302 Operations Research for Managers 2 70 30 100
Entrepreneurship Development and Innovation
303 Management 2 70 30 100
See groups Specialization I - E-(i) 2 70 30 100
Specialization I - E-(ii) 2 70 30 100
See groups Specialization II - E-(i) 2 70 30 100
Specialization II - E-(ii) 2 70 30 100
304 **Summer Internship 6 70 30 100
305 Change Management # 2 - 100 100
Total No. of Credits 23 590 360 950
# Departmental Papers: 305& Open 3
305& Open 3 are departmental papers; the Internal Examination and Evaluation of
Open Courses: Students can opt any one course from the following
Course Code Open Course
306 Digital Marketing
307 Corporate Taxation
308 Negotiation Management
MBA - (General)– SDE - Semester IV
Course Code Semester IV Credits UE IE Total Marks

401 Project Management 2 70 30 100
See groups Specialization I - E-(iii) 2 70 30 100
Specialization I - E-(iv) 2 70 30 100
See groups Specialization II - E-(iii) 2 70 30 100
Specialization II - E-(iv) 2 70 30 100
402 Environment & Disaster Management 2 - 100 100
403 E-Business Management 2 - 100 100
Total No. Credits 15 350 400 750

403& Open 4 are departmental papers; the Internal Examination and Evaluation of
Open Courses: Any one course from the following
Course Code Open course

404 Introduction to Data Science
405 Artificial Intelligence for Managers
406 Rural Entrepreneurship
LIST OF SPECIALIZATION - ELECTVES
Elective: Marketing Management :

Sem III
Code. Name of the Course
MK01 Consumer Behaviour
MK02 Services Marketing
Sem IV
MK03 Sales & Distribution Management& B2B
MK04 Integrated Marketing Communication
Elective: Financial Management
Sem III
FM01 Investment Analysis & Portfolio Management
FM02 Management of Financial Services
Sem IV
FM03 Corporate Finance
FM04 International Financial Management
Elective: Human Resource Management

Sem III
HR01 Human Resource Planning and
Development
HR02 Labour Laws - I
Sem IV
HR03 Compensation and Benefits
Management
HR04 Competency Mapping and
Performance Management
Elective: International Business Management

Sem III
IB01 Regulatory Aspects of International Business
IB02 Export Import Policies, Procedures and
Documentation
Sem IV
IB03 International Marketing
IB04 Global Business Strategies
Elective: Production & Operations Management
Sem III
PM01 Quality Management
PM02 Business process reengineering
Sem IV
PM03 Logistics & Supply Chain Management
PM04 World Class Manufacturing Practices
Elective: Information Technology Management
Sem III
IT01 System Analysis & Design
IT02 Information System Security & Audit
Sem IV
IT03 RDBMS with Oracle
IT04 Enterprise Business Applications
Elective: Agribusiness Management
Sem III
AM01 Rural Marketing
AM02 Supply Chain Management in Agribusiness
Sem IV
AM03 Use of Information Technology in
Agribusiness Management
AM04 Cooperatives Management
Elective: Retail Management
Sem III
R01 Introduction to Retailing
R02 Retail Management & Franchising
Sem IV
R03 Merchandising, Display & Advertising
R04 Supply Chain Management in Retailing
Elective: Project Management
Sem III
PR01 Project Risk Management
PR 02 Microsoft Project 2010
Sem IV
PR 03 Advance Project Management
Scanning Business Environment for Project
PR 04
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MBA - (GENERAL) SDE
SEMESTER – I
SYLLABUS
(w.e.f. 2020 – 2021)
Programme: MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Semester Course Code Course Title

I 101 Management Concepts and Applications
Type Credits Evaluation Marks
Core 2 CES UE:IE = 70:30
Course Objectives :
1) To understand the basic Management Concepts and Skills.

2) To study the Principles and Functions of Management.
3) To learn the Applications of Principles of Management.
4) To familiar with the Functional areas of management.
5) To study the Leadership styles in the organization.
6) To expose to the Recent trends in management.
Learning Outcomes:
On completion of this course, the students will be able to
1) Understand the Management Concepts and Managerial Skills.
2) Focus on the Principles and Functions of Management.
3) Learn to apply the Principles of Management in practice.
4) Familiarize with the Functional areas of management.
5) Use the effective Leadership styles in the organization.
6) Recognize the Recent trends in management.
Unit Contents
1 Introduction to Management:
Definition and meaning of Management, Characteristics of Management, Scope of
Management, Scientific Management Approach by F.W. Taylor, Principles of
Management by Henry Fayol, Levels of management, Managerial Skills, Functions of
Management - Planning, Organizing, Staffing, Directing and Controlling. concept of
”POSDCORB”.
2 Planning:
Meaning of Planning, Nature and importance of Planning, Process of Planning,
Principles of Planning, Types of Plans - Single Use Plans - Repeated Use Plans, Types
of Objectives, Setting Objectives, Management by Objectives (MBO), Decision
making- Process of Decision making, Decision making models: classical,
Administrative, Political and Vroom-Jago Model.
3 Organizing:
Meaning of Organizing, Process of Organizing and Creation of Organization structure, Types
of organizational structures - Formal and Informal,
Staffing:
Meaning of Staffing, Human Resource Planning - Job Analysis, Recruitment - Sources of
Recruitment, Selection - Process of Selection, Placement of employees,
Departmentalization - Bases of Departmentalization, Line and Staff Relationship.
4 Directing:
Meaning of Directing, Principles of Directing, Leadership Styles, Span of Management -
Determinants of Span of Management, Centralization and Decentralization, Authority,
Responsibility and Accountability, Delegation of Authority - Advantages of Effective
Delegation. Barriers to effective delegation-Guidelines for effective delegation-Distinctions
between Delegation & Decentralization.
5 Controlling:
Importance of coordination, Meaning of Controlling, Need for effective controlling, Process of
Controlling, Techniques of Controlling, Relationship between Planning and Controlling, Use of
IT for Controlling, Control techniques, Zero Base Budgeting and Management audit.
6 Functional Departments And Sections
HR, Marketing, Production & Operations, Finance, etc.
Introduction To Business Sectors: Manufacturing (Automobile, Pharmaceutical, etc ), Service (
IT, Telecom, Banking, Insurance, etc), Management of SMEs
Reference Books:
Sr. No. Name of the Author Title of the Book Year Publisher
Addition Company
1 – National S.A. Sherlekar and Principles of Himalaya
V.S. Sherlekar Business Publishing
Management House.
2 – National Dr. T. Ramasamy Principles and Himalaya

Practice of Publishing
Management House.
3 – National L.M. Prasad Principles and Sultan

Practice of Chand
Management, & Sons
4 – International Koontz, Weihrich and Principles of Tata
A. RamchandraAryasri Management McGraw-
Hill.
5 – International Peter F. Drucker Practice of Harper
Management Business.
6 – International Richard L. Daft Principles of Cengage

Management Learning.
7-Lead Textbook Pravin Durai Principles of 2019 Pearson
Management –
Text & Cases
Online Resources:
Online Resources
Number Web site address
1 1 http://www.ft.com/business-education.
http://www.makeinindia.com/policy/new-initiatives. https://india.gov.in/
2 http://pmindia.gov.in/en/ http://www.makeinindia.com/policy/new-initiatives
https://mygov.in/group/digital-india
www.skilldevelopment.gov.in/World%20Youth%20Skills%20Day.html
MOOCs:
Resources No Web site address
https://www.coursera.org/learn/management-fundamentals-healthcare-
1
administrators
I 102 Managerial Economics
Course : MBA (General) - SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
Course Objectives :
Subject / Course Objectives :
i) To acquaint with basic concepts and techniques of economic analysis and their application
to managerial decision making.
i) To prepare the students for the use of managerial economics tools and techniques in
specific business settings.
ii) Comprehend how changes in the environment in which firms operate influence their
decision-making.
iii) To develop managerial skills for developing business strategy at the firm level.
iv) To understand recent developments in strategic thinking and how it is applied to economic
decision making.
v) Identify possible external and internal economic risks and vulnerabilities to economic
growth and identify policies to address them.
Learning Outcomes:
i) Understand the role of managers in firms.
ii) Analyze the demand and supply conditions and assess the position of a company.
iii) Estimation of production function and finding out optimal combination of input using
Isoquant and Isocost.
iv) Design competition strategies including costing, pricing and market environment
according to the nature of the product and structure of market.
v) Enable to know the importance of various sectors of the economy and their contribution
towards national income.
vi) Investigate potential output and compute output gaps and diagnose the outlook for
the economy.
Unit No Contents
Introduction to Economics For Business -Nature and Scope of Managerial Economics,
1 Firm and its Objectives, Theories of Firm, Role of Managerial Economics in Decision
Making.
Demand Theory and supply- Demand and its Determination - Law of Demand, Types of
Demand, Demand Function, Economic Concept of Elasticity (Price, Cross and Income
2
Elasticity). Concept of Supply, Demand and Supply Equilibrium, Shift in Demand and
Supply.
Theory of Production -Production function, Law of Diminishing Marginal Returns, Three
3 stages of Production, The Long run Production function, Isoquant and Isocost curve,
Importance of Production function in managerial decision making.
Theory of Cost - Classification of Costs - Short Run and Long Run Cost, Cost Function,
4 Scale Economies, Scope Economies, Dual Relationship Between Cost and Production
Function, Least cost combination of input (Producer Equilibrium).
Market Structure - Introduction to different types of Market- Price Determination under
Perfect Competition- Introduction, Market and Market Structure, Perfect Competition,
Price-Output Determination under Perfect Competition, Short-run Industry Equilibrium,
5 Short-run Firm Equilibrium, Long-run Industry Equilibrium, Long-run Firm Equilibrium
under Perfect Competition.Pricing Under Imperfect Competition- Introduction, Monopoly,
Price Discrimination under Monopoly, Monopolistic Competition, Oligopoly (Kinked
Curve), Game theory.
Macroeconomic markets and Integration -Product Market: Saving and Investment
6
Function, consumption function. Aggregate demand and Aggregate supply. Fiscal Policy
and Monetary Policy for uplifting the economy. Types of Business Cycle.
Activity :- Students are required to prepare workbook (practical file) -Hands on

practice towards diagrams of Demand, Supply, Markets and price determination.News from
economic times –For Policy Making, Industry related and country specific. Applications of
managerial economics in different firms.Comparing the GDP and other key indicators
across the countries. Macroeconomic indicators and the role of fiscal policy in uplifting
economy
Reference Books:
Name of the Year Publisher
Sr. No. Author Title of the Book Edition Company
Vikas
1. National DN Dwivedi Managerial Economics 2015 Publishing
Managerial Economics: Micro
2. National G.S Gupta Economic 2004 McGraw Hill
3. National H.L.Ahuja Managerial Economics 2017 S. Chand
4.
International D. Salvatore Managerial Economics 2015 Oxford
5. R.Dornbusch,
International S.Fischer Macro Economics 2018 McGraw Hill
6.
International A.Koutsoyiannis Micro Economics 1979 Mac Millan
Online Resources:
Online Resources No Web site address
1 www.rbi.org.in
2 www.economicshelp.org
3 www.federalreserve.gov
4 www.economist.com
5 www.bbc.com
6 International Journal of Economic policy in Emerging
Economieshttps://www.inderscience.com/jhome.php?jcode=ijepee
7 Journal of International
Economicshttps://www.journals.elsevier.com/journal-of-international-
economics/
MOOCs:
Resources
No Web site address
1 Swayam –IIT https://swayam.gov.in/nd1_noc20_mg20/preview
Swayam –IIM
2 https://swayam.gov.in/nd2_imb19_mg16/preview
3 EDX –IIM https://www.edx.org/course/introduction-to-managerial-economics-2
4 Coursera https://www.coursera.org/specializations/managerial-economics-business-analysis
***
Course : MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021

I 103 Financial and Management Accounting
Course Objectives :
i) To acquaint the learners with the fundamentals of Financial Accounting.
ii) To orient to the Accounting mechanics involved in preparation of Books of Accounts and
Financial Statements of a sole proprietor
iii) To make the students familiar with International Accounting Standards and International
Financial Reporting Standards (IFRS)
iv) To introduce the concepts of Cost and Management Accounting
v) To orient the students about application of budgetary control as a technique of
Management Accounting
vi) To acquaint the students with application of Standard Costing and Marginal Costing as techniques
of Management Accounting.
Learning Outcomes :
I. Learners will able to know the fundamentals of Financial Accounting and Accounting
Principles
II. Learners will demonstrate the ability to prepare Financial Statements of a sole proprietor
III.Learners will understand the utility and importance of International Accounting
Standards and International Financial Reporting Standards (IFRS)
IV. Learners will be familiar with concepts of Cost and management Accounting
V. Learners will be able to apply the technique of Budgetary Control
VI. Learners will be able to apply the technique of Standard Costing and Marginal
Costing.
Name : - Syllabus – Financial and Management Accounting

Unit No : 1 Introduction to Financial Accounting
Financial Accounting: Definition, Objectives and Scope
Accounting Concepts and Conventions, GAAP, Branches of Accounting
Accounting Cycle, End Users of Financial Statements
Unit No : 2 Accounting Mechanics
Principles of Double Entry Book-Keeping, Journal
Ledger and Preparation of Trial Balance
Preparation of Trading, Profit & Loss Account and Balance Sheet of a Sole Proprietor
Unit No : 3 Introduction to International Accounting Standards
Development of international accounting Standards and financial reporting rules
. Role of ICAI and Ministry of Corporate affairs in setting up Accounting
Standards. Need and Advantages of International Financial Reporting
Standards (IFRS) IFRS for Small and Medium Enterprises(SMEs).
Unit No : 4 Introduction to Cost and Management Accounting
Cost Accounting: Meaning and Importance
Classification of Costs, Preparation of Cost Sheet
Management Accounting: Definition, Nature and Scope
Distinction between Financial Accounting and Management Accounting
Unit No : 5 Techniques of Management Accounting (Budgetary Control) Meaning,
Objectives, Advantages and Limitations of Budgetary Control Types of Budgets Preparation
of Flexible Budget and Cash Budget
Unit No : 6 Techniques of Management Accounting (Standard Costing and Marginal Costing)
Meaning of Standard Costing, Steps to implement Standard Costing
Variance Analysis of Material and Labour Costs
Marginal Costing – Meaning of Marginal Cost, Characteristics and Advantages of Marginal
Costing, Cost-Volume-Profit Analysis – Profit/Volume ratio, Break-Even Analysis and
Margin of Safety
Reference Books:
Reference Books Year Addition Publisher

Name of the Author Title of the Book
(Publisher) edition Company
An Introduction to
1. National S.N. Maheswari Vikas
Accounting 11th
Financial
1. National Ambarish Gupta Accounting for 5th Pearson
Management
Taxman‟s
1. National Ashok Seghal, Financial 2015 Taxman
Accounting
Cost and
Colin Drury, Cengage
1. National
Huddersfield
Management 7th 2011 Learners
Accounting
Financial and
International Pauline Weetman
Management 7th 2015 Pearson
Accounting – An
International Fin
introduction,
Financial &
International Jan Williams , Sue Managerial 18th McGraw
Accounting,
Haka , Mark Bettner ,
International hill
Joseph Carcell
Online Resources:
1 https://www.moneycontrol.com/
2 www.icai.org
3 https://www.ifrs.org/
4 https://icmai.in/icmai
5 https://www.rbi.org.in/
MOOCs:
1 https://www.coursera.org/learn/wharton-accounting
2 https://www.classcentral.com/course/whartonaccounting-769
3 https://swayam.gov.in/nd2_cec19_cm04/preview
4 https://swayam.gov.in/nd1_noc19_mg36/preview
5 https://www.coursera.org/learn/accounting-for-managers
I 104 Organizational Behavior
Core 2 CES UE:IE = 70:30=100
Course Objectives:
i) To create Dynamic and Effective Business Professionals and Leaders.
ii) To transform the individuals to cater to the needs of the society and contribute
to Nation building
iii) To develop entrepreneurs to register different aspects of their business under
remedial individual and team behavior.
iv) To improve Organizational Behavior by having a sound knowledge of
cultural differences.
Learning Outcomes :
i) To understand the expected individual land team behavior in business world.
ii) The awareness of applicable leadership qualities for entrepreneurs / corporate
/ managers.
iii) To develop skills and inculcate motivational concepts.
iv) To be aware of individual, cultural difficulties of organizations and to be able to
master over them.
Unit Contents
No.
1 Introduction to Organizational Behaviour – Definition - Evolution of the Concept of OB-
Contributions to OB by major behavioural science disciplines - Challenges and
Opportunities for OB managers - Models of OB study
2 Individual Behavior : Perception – Factors influencing perception, Process,

Perception distortion- halo effect, stereotyping, projection,
Attitudes and Job Satisfaction - Components of Attitude - Major Job Attitudes -
Job Satisfaction, Job involvement, Organizational Commitment.
Personality and Values - Personality Determinants - MBTI, Big - Five Model, Values -
Formation - Types of Values, Learning- Theories of Learning –reinforcement
3 Motivation Concepts to applications: Concept of motivation - Definition - Theories of

Motivation - Maslow‟s' need Theory, Herzberg‟s Two factor theory, McClelland,
Porter and Lawler Model, ERG Theory - Theory X and Theory Y Equity Theory -
Vroom's Expectancy Theory – Application of Motivation concept, Individual
motivation and motivation in the organization, Cultural Differences in Motivation,
Intrinsic and Extrinsic Motivation, The Job Characteristics model – Work Redesign
4 Group Behavior: Group - Formation of Group - Classification - informal and formal

groups, Group Properties - Roles, norms, status, size and cohesiveness - Group decision
making – Group Shift, Group Think,
Teams: team building: selecting team members, team roles, stages in team development, team
building, team identity, team loyalty, commitment to shared beliefs, multi-disciplinary

teams, Team Dynamics: decision-making behaviour, dysfunctional teams, Understanding
teams - creating effective teams.
Conflict - Process - Conflict management
5 Leadership: Concept of Leadership - Traits of good Leader - Difference between
Leader and Manager - Theories of Leadership – Trait theory, Behavioral theory
and Contingency theory, Ohio State and Michigan Studies - Blake and Mouton
theory - Fielders model - Likert's model.
Managers as leaders. 3D leadership model. Leadership Styles. The management Grid, Future
perspectives of Leadership
6 The Organization System : Stress: meaning and types, burnout, causes
and consequences of stress, strategies to manage stress,
Workforce diversity- Diversity management strategies. Culture - Definition,
Culture's function, need and importance of Cross Cultural training –
Organizational Change – Forces for change, resistance to change, Managing
organizational change
Reference Books:
Reference Books Name of the Year Publisher

(Publisher) Author Title of the Book Addition Company
S.C.Gupta& Indira Himalaya
1.National Gupta Business Statistics 2016 Publishing House
2. National Bhardwaj R. S. Business Statistics 2009 Excel Books India
Statistics for Business and Vikas Publishing
3. National R.P. Hooda Economics 2013 House
Richard I. Levin & Statistics for
4. International David Management 1994 Prentice Hall
Robert S.
5.International Witte,John S. Witte Statistics 2014 John Wiley & Sons
Dr. Jim McClave, Dr. Statistics for Business and
6. International Terry Sincich Economics 2011 Pearson
Online Resources:
1 http://www.yourarticlelibrary.com
2 https://en.wikipedia.org
3 https://managementhelp.org
4 https://www.cleverism.com
5 https://commercemates.com
MOOCs:

1 www.swayam.gov.in
2 www.udemy.com
3 www.coursera.org

I 106 Legal Aspects of Business
Course Objectives:
i) To create Dynamic and Effective Business Professionals
ii) To transform the stake holders to cater to the needs of the society and contribute to
Nation building
iii) To improve decision making by having a sound knowledge of law.
iv) To develop entrepreneurs to register different aspects of their business under the
law.
Learning Outcomes :
I) To extrapolate the legal knowledge to business.
II) The graduates‟ attributes reflect legal knowledge and understanding global
Competencies.
III) To demonstrate domain comprehensive knowledge.
IV) To articulate with business skills.
V) To inculcate the culture of abiding
Units Contents
Unit 1 - Introduction to Business laws, structure and sources of law,
Law of contract- The Indian Contract Act,1872 –Introduction, Objectives,
Definition of a Valid Contract, Offer and Acceptance, Capacity to Contract,
Consent ,Consideration, Performance of Contracts, Discharge of Contracts, Breach
of Contract and Void Agreements, Quasi Contracts
Contracts of Guarantee and indemnity, Bailment, Pledge
Unit 2 Contract of Agency – Introduction, Agent and Agency, general rules, Modes of
creation of Agency, Classification of Agents, Duties and Rights of Agents,
Principal‟s Duties to the Agent and his Liability to Third Parties
Unit 3 Law of sales of Goods – Essentials of contract of sale, Goods and their
classification, Sale, Agreement to Sell and Hire Purchase, Conditions and
Warranties (Implied and Expressed), Unpaid seller and his rights, rights of buyer.
Law of Negotiable Instruments – Characteristics of Negotiable Instruments Types of
Negotiable Instruments, Classification of negotiable instruments.
Unit 4 Consumer Protection Act-Introduction, Definitions –
consumer,complaint,complainant, Rights of Consumers, Nature and Scope of
Complaints, Remedies Available to Consumers

The Partnership Act, 1932 - types of partners, formation of partnership, rights and
liabilities of partners.
Unit 5 The Company’s Act, 2013 (Amended): Introduction and types of companies,
Formation of a Company, Memorandum of Association, Articles of Association,
Winding up.
Arbitration and Conciliation Act, 1996 – Types of Arbitration, Alternative Dispute
Resolution,Arbitration agreement, Arbitral Tribunal, Arbitral proceedings.
Unit 6 Information Technology Act, 2000 Amended 2018, Definition - ―Certifying

Authority, Controller,
Digital Signature and electronic governance, Role of certifying authorities, Functions of
controller, Offences
Intellectual Property Laws- Introduction and types of IPR, Whistleblower Protection Act 2014.
Introduction, Definitions, Salient Features, importance of the act
Reference Books:
Reference Books Name of the Title of the Book Year Addition Publisher
(Publisher) Author Company
1 – National N.D. Kapoor Mercantile Law 2019 Eastern Book

Company
2 – National Narayan Intellectual 2019
Property Laws
3 – National Bare Act The Patent Act 2019
4 –National Bare Act The Trademark 2019

Act
5 – International Bare The Negotiable 2019
Act
Online Resources:
Online Resources
No Web site address
1 https://www.mca.gov.in/Ministry/pdf/CompaniesAct2013.pdf
2 http://www.ipindia.nic.in/writereaddata/Portal/IPOAct/1_43_1_trade-
marks-act.pdf
3 http://legislative.gov.in/sites/default/files/A1996-26.pdf
4 http://www.ipindia.nic.in/writereaddata/Portal/IPOAct/1_31_1_patent-
MOOCs:
1 alisons

I 107 Business Communication
Core 2 CES UE:IE =70:30
Course Objectives:
i) To familiarize the students with the process of communication, make them understand the
principles and techniques of Business Communication.
ii) To enable students to comprehend the different dimensions of Business Communication.
iii) To enlighten about the communications strategy for managers.
Learning Outcomes:
i) The Students should be able to communicate effectively in professional circles.
ii) There should be a positive change in the oral and written communication skills of the
students after studying the subject.
iii) The students should be able to draft business letters, give effective presentations write
formal reports and deliver speeches independently.
Unit No. Contents

01 Basic Principles of Communication:
Introduction, Understanding Communication, the Communication Process, Barriers to
Communication, the Importance of Communication in the Workplace, Types of
Communication channels, their effectiveness and limitations
, Importance of Non-Verbal
Communication
02 Communication in Organizations
Communication needs of business organization, Strategies for improving
Organizational communication, direction of flow of communication in organization,
networks of flow of communication–wheel network, chain network, Y network, circle
network.
Feedback, types of feedback, importance of feedback
Intra-organizational communication, inter-organizational communication.
Inter-cultural communication – guidelines for effective communication across cultures
03 Developing Oral Business Communication Skills: Introduction, Advantages of Oral

Communication, Speech Writing, Creative Writing, Public Speaking, Presentation
Skills –Techniques for effective Presentations, Qualities of a skillful Presenter.
Exercises for Oral Communications – Individual and Group Presentations, Extempore,
Role Playing, Debates and Quiz
04 The Importance of Listening and Reading Skills:

Introduction, what is listening? Barriers to Listening, Strategies for Effective
Listening, Listening in a Business Context
Reading Skills for Effective Business Communication: Introduction, what is reading?

Types of reading, SQ3R Technique of Reading.
05 Guidelines for Written Business Communication:

Introduction, General Principles of Writing, Principles of Business Writing
Internal Business Communication: Writing Memos, Circulars and Notices:
Introduction, What is a Memo? Circulars and Notices, Meetings,
Notices, agenda, minutes of the meeting
Communicating through Email, Communication with Shareholders
External Business Communication– Writing Business Letters:
Introduction, Principles of Business Letter Writing, Types of Business
Letters, Format for Business Letters (Types of business letters: office
order, office circular, invitation letters, enquiry letters, trade reference
letters, etc
Letters from Purchase department, Letters from the Sales/Marketing
Department, Accounts department, Personnel department, Letters of
social significance, Tenders, Quotations and Orders, Banking
Correspondence, Letters of enquiry, dealing with complaints)
Exercises for Written Communications: Essay writing, Poster
Making, Writing, an Advertisement Copy, Slogans, Captions, &
preparing Press notes, Letter Of Acceptance, Letter Of Resignation
Writing Business Reports: Introduction, What is a Report? Types of
Business Reports, Format for Business Reports, Steps in Report
Preparation
Employment Communication – Resumes and Cover Letters: Introduction, Writing a Resume,
Writing Job Application Letters, Other Letters about Employment Group Discussions and
Interviews: Introduction, What is a Group Discussion? Attending Job Interviews, Preparation
for GD and Interviews.
Reference Books:
Sr. No. Name of Author Title of the Book Publisher

1 National MeenakshiRaman,Prakash Business Communication Oxford Higher
Singh Education
2 National R.K.Madhukar Business Communication Vikas Publications
3 National UrmilaRai, S M Rai Business Communication Himalaya Publications
4 Shirley Taylor Communication for Pearson Longman
International Business Publications
5 Kerry Patterson, Joseph Crucial Conversations: McGraw-Hill
International Grenny Tools for Talking When
Stakes Are High
6 John V. Thill, Courtland L. Excellence in Business Pearson Publications

International Bovee Communication
Online Resources:
Resource Website Address

No.
01 https://www.freebookcentre.net/business-books-download/Business-
Communication.html
02 https://open.umn.edu/opentextbooks/textbooks/business-communication-for-success
03 https://courses.lumenlearning.com/wm-businesscommunicationmgrs/
MOOCs:
Sr. No. Details

01 www.coursera.org
02 www.udemy.com
03 my-mooc.com
I 108 Data Analysis Using advance -Excel
Core Elective 2 CES IE = 100
Course Objectives:
i) To train the student for using the spreadsheet package MS-Excel for business applications.
To impart skills of analyzing data and presenting it using MS-Excel.
Learning Outcomes :
Understand the different functions of MS Excel

Use MS Excel for analysis of Data
Unit No. Contents
1 Introduction to Excel
MS excel screen elements – Tool bar, title bar, ribbon, formula bar, status bar.
Moving around a Worksheet, entering and formatting (e.g. Number, Text, Date
and Currency) data. Cell referencing (relative, absolute, mixed), using formulae,
Use of Find, Replace, Goto.
2 Working with Excel

Insert, delete - cells, rows, columns. Sorting (basic, custom), filtering, grouping,
ungrouping data, dealing with subtotals and grand totals. Validating data,
protecting cells. Create, manage, and format pivot tables and pivot charts.
3 Conditional Formatting
Once defined, it will automatically change the formats as per conditions user
inputs. Work with functions to manipulate strings of text and data
4 Commonly used functions

Sum, Max, Min, Average, Count, Today, Now, Datedif, Countif, CountA, CountBlank,
Round, Roundup, Round Down, ABS, Sign, Ceiling, Floor, Trim, Value, Clean, sqrt, if,
sumif
5 Data Viewing and Reviewing
Inserting comments, spell checks and changes to the worksheet data etc,
Viewing data in different ways eg. Page break, normal etc
6 Creating and managing charts

Create and modify graphs / charts like Column, Line, Pie, Bar, Area, Scatter,
3D etc. Working with multiple sheets, hyper linking
Work with spark lines. Perform Look UP tables. Analysis Tool pack: Correlation, Regression
Reference Books:
1. Albright : Data Analysis and Decision Making Using MS Excel
2. StwphenNelson : Data Analysis ForDuMmIES

3. Narayan Ash Sah: Data Analysis Using Microsoft Excel 1/e, Excel
Bools
I 109 Computers Application for Business
Open 1 CES IE=50
Course Objectives
i) To impart the IT skills and Knowledge required for managers.
ii) To help the students understand the basics of computer technology and Networking
iii) To help the students develop the use of Tools like Microsoft Word, Microsoft Excel
and Power point
iv) To orient the students about the E-Commerce technology and its applications in Business
world.
v) To help the students understand various Information Systems implemented in organizations
vi) To acquaint the students with various current trends and concepts of computer Technology.
Learning Outcomes:
i) Students will be able to gain the basic knowledge of Computer Technology
ii) Students will be able to know the basics of computer technology and Networking
iii) Students will be able to practically use the tools like Microsoft Word, Microsoft Excel
and Power point
iv) Students will understand the E-commerce technology and its applications
v) Students will have a greater understanding of with Information Systems implemented
in organizations
vi) Students will be familiar with new terms and trends of computer technology
Unit No. Contents

1 Introduction to Computer Technology, Basic operations and connecting Devices and
External Operating devices,
Types of Software: (system, Utility, Applications)
types of application software (content access, end user, enterprise, simulation, application
suite), examples, selecting and acquiring software options for procuring the software
(licensed, sold, public domain, open source, freeware, shareware),
software trends and issues (mobile applications, integration of in-house and outsourced
services strategy, cloud based enterprise solutions), Data Base, Data Base Management
Systems
2 Networking: Definition of Network, Types of Networks, Advantages of Networks,

Internet:Definition , concept, advantages, threats, applications
3 Microsoft Word, Microsoft Excel, Microsoft PowerPoint : IT

Skills: Lab sessions necessary
Microsoft Office- Introduction and working with MS Word, Features - insert headers and
footers, insert table and table options, Mail Merge.etc
MS Power point- Basic introduction, features, Creating & Formatting Content Collaborating
– Track, Edit, Add, Delete Comments, Merge Managing & Delivering Presentations,
design a template, entering data to graph, organization chart, slide transitions, creating
slide shows.
4 E-COMMERCE : E-commerce : Definition, evolution, advantages. Types of E-
commerce: B2B, B2C, C2C, E-governance,. Impact of E-commerce on Banking
Industry. How Banking Industry has evolved post E-commerce applications.
5 Introduction to MIS: Principles of MIS, Characteristics, functions, structure &
Classification of MIS, information for decisions; MIS in Manufacturing, Marketing,
Finance Human Resource Management, Materials & Project Management; Types of
information systems(TPS, MIS, DSS, ESS, ES, KWS), GIS Information systems and
functional areas-Transaction processing system, Human Resource systems
6 Current trends- Integrated enterprise system (ERP, CRM, and SCM), COBIT-
IT governance tool, ITIL, changing role of CIO. Concept of SMAC (Social,
Mobile, Analytics and Communication), use of Social media face book, tweeter,
LinkedIn etc. for general communication and business communication, social
media for marketing, email and video conferencing tools for business
communication, Analytical tools of data interpretation.
Latest terms in computer technology: Definition and concept of Agile

Development, Big Data, Business Intelligence, Cloud Computing, Content
Management, Disruptive Technology, Green Technology, Artificial Intelligence,
Wearable devices, Machine Learning, GUI (Graphical user Interface), Xaas
(Technology as a Service such as SaaS, Analytics as a Service) ., Audio-visual
communication/ meeting platforms such as Microsoft Teams, Zoom, Google
Meet, social media communications for business
Reference Books:
Sr. No. Name of the Title of the Book Year Publisher Company
Author Edition
1 – National Ramesh Bahl Information Technology Tata Macgraw Hill
for Managers
2 – National Pradeep K. Sinha Computer Fundamentals BPB Publications
3 – National A. K. Saini, Computer Application in Anmol Publications
Pradeep Kumar Management
4 – International Geoff Walsham “Interpreting Information The Global Text Project ,
Systems in Organizations” 2011,
http://www.saylor.org/site/t
extbooks/Information%20S
ystems%20for%20Business
% 20and%20Beyond.pdf
5 – International Henry C. Lucas “Information Technology McGraw-Hill/Irwin , 2009

for Management”
6 – International David T. “Information Systems for Saylor Foundation , 2014
Bourgeois Business and Beyond”
Online Resources:

1 https://www.webopedia.com/
1
2 http://intronetworks.cs.luc.edu/current/ComputerNetw
orks.pdf
2
MOOCs:

1 https://www.coursera.org/browse/information-technology
2 https://www.udemy.com
3 https://alison.com
General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
I 110 Social Media Management
Open 1 CES IE-50
Course Objectives:
i) To understand the concept of Social Media and its utility in marketing efforts.
ii) To study the implementation of social media campaign.
iii) To study the importance of social media in the promotion of a product or service.
Learning Outcomes:
i) Effective utilization of Social Media in connecting with the target market.
ii) Using the social media for the implementation of marketing strategies
Unit No. Contents

1
Defining your target customer based on the usual demographics, age, gender, identifying
your target customer‟s marital status, where they live, or what their hobbies are,
understanding their basic needs, identifying the topics of interests by studying the
customer‟s feedback research analysis,
2 Customer acquisition elements with human approach, why you‟ll use social media for
business, and identify KPIs, Building a Community, designing a media
planning strategy, use of social media for marketing strategies, four critical steps
you‟ll need to take to stand out and learn the processes behind taking each step
3
Designing the metrics with which you can measure the growth based on:
Number of group members

Engagement on your live videos
Engagement on your daily posts
Questions your group is asking

4 Increase brand awareness, use of metrics to assess brand awareness, boost engagement,
customer engagement strategies based on their basic needs, targeting the customers and
target strategy
5 Criteria of choosing the right social network to engage audience, monthly active
users, utility and usage study of Twitter, facebook, Instagram, Pinterest, youtube
and other social media sites, asses their pros and cons before launching your
website or social media channel
6
Characteristics of creating content that will engage target audience, planning content
calendar, designing keywords: transactional, informational, and navigational, create a
content plan, building trust through consistent engagement, measure progress, Concept of
Influencer Marketing and Importance.
Project/blog or website in development of content and hosting youtube channel to be
designed by the students in the area of their interest
Reference Books:
Sr.No. Name of the Title of the Book Year Publisher Company
Author Addition
1. Jeff Abston Youtube Growth Hacking 2018 CreateSpace Independent
International Publishing Platform
2. Gary Crushing It 2018 Harper Business
International Vaynerchuk
3. Donald Building a StoryBrand: 2017 HarperCollins Leadership

International Miller Clarify Your Message
So Customers Will
Listen
Online Resources:
Online Web site address

Resources
No
1 https://www.socialmediaexaminer.com/how-to-create-social-media-marketing-content-
plan-in-7-steps/
2 https://sproutsocial.com/insights/social-media-content-strategy/
3 https://www.smartinsights.com/social-media-marketing/social-media-strategy/creating-
social-media-content-strategy-plan/
4 https://blog.hootsuite.com/books-social-media-manager-read/
5 https://business.linkedin.com/marketing-solutions/success/marketing-case-
studies?src=go-pa&trk=sem_lms_gaw&veh=Google_Search_APAC_IN_NB-
Social_Beta_DR_English_249875649279 %2Bsocial%20%2Bmedia%20%2Bcontent
_c aud-790231220534:kwd-
MOOCs:
Resources Web site address

No
1 https://www.udemy.com/course/social-media-content-creation-
101/?utm_source=adwords&utm_medium=udemyads&utm_campaign=DSA_Catchall_l
a.EN_cc.INDIA&utm_content=deal4584&utm_term=_._ag_82569850245_._ad_39802
3114490_._kw ._de_c_._dm ._pl ._ti_dsa-
302692350888_._li_9061696_._pd ._&matchtype=b&gclid=CjwKCAjwguzzBRBiEi
wAgU0FT4Nw0wI0EFDvWkNXjH5HJAVwbz0wGrBf-
w1sPG825KK75SXokKSHWRoCmwwQAvD_BwE
2 https://www.upgrad.com/digital-marketing-and-communication-pgc-
mica/?utm_source=Google&utm_medium=Search&utm_campaign=mv_dm_pgc_googl
e_search_highintent-25-
64_t1_all&utm_content=social_media_course&utm_term=%2Bsocial%20%2Bmedia%
20%2Bcourse&gclid=CjwKCAjwguzzBRBiEiwAgU0FTwsPEZYDW61_qg_cc4F6ZtE
9L3B15Z_Ldr343-RNgNUa-r-a7LdQNhoCTUgQAvD_BwE
3 https://www.coursera.org/specializations/social-media-marketing
4 https://iversity.org/en/courses/digital-and-social-media-marketing
Course: MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021

I 111 Current Affairs
Open 1 CES IE-50
Course Objectives :
i) Apply the knowledge of management theories andpractices in resolving the business
problems.
ii) Foster analytical and critical thinking abilities for data-based decision making.
iii) Learn new technologies with ease and be productive at all times
iv) Read, write, and contribute to Business literature
v) Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment.
Learning Outcomes:
I) To enable the students to take decisions related to critical current business issues.
II) To be able to Interpret and understand the current business issues.
III) To analyze business current affairs.
vi) To comprehend the current affairs and its implications on businesses at national and
international level.
Unit Contents
1 Economy: Monetary and Fiscal Policy, Budget Analysis, Digital Economy, Insolvency and
Bankruptcy Code, UBI (Universal Basic Income), Banking Sector - Bank Mergers, Private
Bank Licensing, Payment Banks etc.
2 Financial, Judicial and Political Reforms - National Issues, Indian Economy,

Ease of doing Business, Labor Laws, Enforcing of Contracts, Recent Employee Unrest in
Industry
3 Corporate Social Responsibility, Social Schemes, Reports, Committee and Commission

Sustainability – Paris Climate Agreement and Protocol, Global Calamities,Science and
Technology, Green Energy etc.
4 Global Business Environment: Globalization and Protectionism, Trade Wars, Tariffs,

Subsidies and Trade Barriers.
Global Trade Treaties, RCEP, NAFTA, G20, Brexit
5 Article Reading and Discussion on Current Affairs:
 Economics Times
 Mint
 Business Line (by Hindu)
Book Reading:
 Imagining India – Nandan Nilekani
 Breakout Nations – Ruchir Sharma
 Wings of fire- An autobiography of APJ Abdul Kalam
6 Students are required to prepare workbook (practical file) for assimilating data of different
events. Make presentations, Study the related topic independently and analyse and relate
the current decision with the issue.
Reference Books:
Addition Company
1..National Dr. Abdul Wings of fire- An 1999 University
Kalam&ArunTiwari autobiography of APJ Press
Abdul Kalam
2. National Mahatma Gandhi Mahatma Gandhi 1948 Dover
Autobiography : The Publication
story of my experiments
with truth.
3 – National Jawaharlal Nehru The Discovery of India 2008 Penguin
by Jawaharlal Nehru
4 – International Loren B. Belker, The First- Time Manager 2005 Amacom
Gary S. Topchick
5 – International Bear Grylls A Survival Guide for life 2013 July
– How to achieve your
goals, thrive in adversity,
and grow in character.
6 – International FransJohanson The Medici Effect- What 2004 HBS Press
Elephants & Epidemics
can teach us about
Innovation.
7 – International Charles Futrell ABC's of Selling 1989 Irwin
Online Resources:

Resources No
1 https://dea.gov.in
2 https//finmin.nic.in
3 www.wto.org
4 www.commerce.nic.in
5 www.weforum.com
6 https://www.journals.elsevier.com/
7 http://www.jibs.net/
8 Open Textbook Library https://open.umn.edu/opentextbooks/textbooks/
international-business
MOOCs:

1. Economics https://www.es.corporatefinanceinstitute.com
2. Politics https://www.classcentral.com/course/edx-contemporary-issues-in-world-politics-
11431?utm_source=mooc_report&utm_medium=web&utm_campaign=new_courses
_october_2018
3. Business EDX https://www.edx.org/learn/international-business
4. Leadership https://www.classcentral.com/course/edx-agile-leadership-principles-and-practices-
11920?utm_source=mooc_report&utm_medium=web&utm_campaign=new_courses
_october_2018
5. International https://nptel.ac.in/courses/110105031/
Financial
Environment
CENTRE FOR ONLINE AND DISTANCE
EDUCATION,
(w.e.f. 2020_21)
SYLLABUS
MBA - (GENERAL)
SEME
Course : MBA (General) - SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021

II 201 Marketing management
Unit Contents
No.
1 Basics of Marketing: Definition and meaning of Marketing, Core concepts of Marketing - Need,
Want, Demand, Value,Exchange,Customer satisfaction & Customer delight, Differentiation
between Sales and Marketing,Approaches to Marketing - Product, Production,Sales,
Marketing,Societal and Relational. Marketing environment - Micro and Macro marketing
environment
2 Definition and meaning of consumer behaviour, importance of consumer behaviour, different

buying roles, buying motives and its types, buying decision making process.
3 Segmentation, Targeting and Positioning:Meaning, need and importance, bases for consumer
market segmentation and industrial market segmentation, evaluation of identified segments and
selection and evaluation of target market.
Targeting strategies: Levels of market segmentation: segment marketing, niche marketing, local
marketing, individual marketing.
Positioning and Differentiation: meaning, concept, product, service, people and image
differentiation, ways to position the product.
4 Marketing Mix: Concept, Seven P‟s of marketing mix:

Product – meaning, levels of product, product mix- product line – decisions : line stretching,
filling, pruning , width, length, depth. Product life cycle (PLC) – Concept, stages in PLC,
characteristics and strategies for each stage of PLC. New product development process, Brand –
Concept, Brand Creation
Price – meaning, objectives of pricing, pricing approaches- cost based, competition based, and
market based, pricing strategies- skimming pricing, penetrative pricing,psychological or odd
pricing, perceived value pricing, loss leader pricing etc.
Place- Importance of distribution in marketing of products or services, Types of intermediaries,
levels of channels, Channel Management Decisions- factors considered for selection and
motivation of dealers and retailers, channel conflict- concept, types of channel conflict, ways to
resolve channel conflicts
Promotion- Elements of promotion mix: meaning of advertising- 5 Ms. of Advertising, sales
promotion, personal selling, public relations, publicity, direct marketing and event marketing and
sponsorship.
5 Marketing Research:Need and Importance of Marketing Research, Marketing Research Process,

Types of Marketing Research. Marketing Information System- overview.
Course Objectives:
Course Objectives :
i) To understand the core concepts of Marketing and approaches to Marketing.
ii) To differentiate the Marketing and Selling processes.
iii) To study the Marketing Environment and understand its influence on Marketing Decisions.
iv) To study the concept of Segmentation, Targeting and Positioning.

v) To understand the Marketing Mix Elements and their utility in Marketing.
vi) To Study the concept of Marketing Research and Marketing Information Systems.
Course Outcomes:
i) Gain a solid understanding of key marketing concepts and skills.

ii) Identify and demonstrate the dynamic nature of the environment in which marketing decisions
are taken and appreciate the implications for marketing strategy determination and
implementation.
iii) Develop the students' skills in applying the analytical perspectives on the concepts of
marketing and the decisions related to segmentation, targeting and positioning, determining
marketing mix etc.
iv) Develop an understanding of the underlying concepts, strategies and the issues involved in the
exchange of products and services and control the marketing mix variables in order to achieve
organizational goals.
v) Develop strong marketing research plans and persuasively communicate your
recommendations and rationale.
vi) Discuss the scope and managerial importance of marketing research and its role in the
development of marketing strategy
6 Marketing Planning and Control:Marketing Planning Process, nature and contents of a
marketing plan. Need of marketing control, Annual plan control, productivity control,
efficiency control and strategic control- marketing audit.
Reference Books:
Sr. No. Name of the Author Title of the Book Year and Publisher
edition Company
1 – National Dr. RajanSaxena Marketing Management 2016, Fifth Tata McGraw
edition Hill
Publications
2 – National V.S. Ramaswami and S. Marketing Management- 2013, fifth Tata McGraw
Namakumari Indian Context edition Hill
*Global Perspective Publications
3 – National Dr. Tapan Panda Marketing Management 2009, second Excel Books
edition India
4 – International Philip Kotler, Garry Principles of Marketing 2018, Pearson
Armstrong, seventeenth Education
PrafullaAgnihotri edition
5 – International Philip Kotler, Kavin Lane Marketing Management 2015, fifteenth Pearson
Keller edition Education
India
6 – International Michael J. Etzel, Bruce J. Marketing 2005, McGraw Hill
Walker, William J. fourteenth Higher
Stanton edition- Education
revised
Online Resources:
Resources No
2 https://bookboon.com/en/marketing-and-law-ebooks
MOOCs:

1 https://alison.com/course/introduction-to-marketing-management-revised
2 https://alison.com/course/understanding-your-audience-market-segmentation
3 https://alison.com/course/marketing-management-analysing-competitors-and-
customers-revised
Course : MBA (General)- SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021

II 202 Financial Management
Course Objectives:
i) To introduce the fundamentals of Financial Management
ii) To orient on the skills set required for Financial Decision Making Techniques
iii) To orient on Financial Statement Analysis and Interpretation
iv) To develop analytical skills which would help decision making in Business.
v) To develop the entrepreneurial mind set
Learning Outcomes :
i) Development of basic skill sets required for Financial Decision Making
ii) Development of analytical skill set to understand and interpret Financial Statements
iii) Graduates are able to improve their knowledge about functioning business, identifying potential
business opportunities, evolvement of business enterprises and exploring entrepreneurial
opportunities (BEDK)
iv) Graduates are expected to develop skills on analyzing the business data, application of relevant
analysis, problem solving in the functional areas, i.e. Critical thinking- Business Analysis-
Problem Solving and Innovative Solutions (CBPI)
v) Developing Social Responsiveness to contextual social issues/ problems and exploring
solutions. Graduates are expected to identify problems, explore the opportunities, design the
business solutions and demonstrate ethical standards in organizational decision making.(SRE)
Unit Contents
No 1
1 Introduction
Meaning of Financial Management, Scope and Functions of Financial Management, Objectives
of Financial Management Profit Vs Wealth Maximization, Finance Functions: Investment
Decision, Liquidity Decision, Financing Decision and Dividend Decision, concept of Social
Responsibility
2 Investment Decision: Capital Budgeting Decision

Meaning, Importance and process of Capital Budgeting, Concept of Time Value of Money,
Capital Budgeting Techniques - Problems & case studies- Accounting Rate of Return,
Payback
Period, Net Present Value, Profitability Index, Discounted Payback Period, Internal Rate of
Return
Capital Budgeting under Risk and Uncertainty Concept and Techniques (Theory only)
Liquidity Decision: Working Capital Management: Meaning, Need and Types of

3 Working
Capital, Components of Working Capital, Factors determining Working capital, Estimation
of
Working Capital, Problems and Case Studies on Estimation of Working Capital, Sources of
Working Capital Financing
4 Financing Decision: Sources of Long Term Domestic Finance: Shares, Debentures,
Retained Earnings, Capital Structure: Meaning and Principles of Capital Structure
Management, Factors affecting Capital Structure, Cost of Capital: Meaning, Components,
Cost of Debt, Cost of Preference Share, Cost of Equity Share, Cost of Retained Earnings,
and
Weighted Average Cost of Capital. (Theory and Problems), Leverage: Concept and Types
of
Leverage(Problems on Leverages),
5 Dividend Decision: Factors determining Divined policy, Theories of Dividend- Gordon
Model, Walter Model, MM Hypothesis, and Forms of Dividend Payment: Cash Dividend,
Reference Books:
Sr.No. Name of the Author Title of the Book Year Publisher

Addition Company
1 – National SheebaKapil Fundamentals of Pearson
Financial Management Publications
2 – National I.M. Pandey Financial Management Vikas
Publication
3 – National Khan and Jain Financial Management TATA
McGraw Hill
4- National R.P. Rustogi Financial Management
4 – International Eugene F. Brigham, Financial Management 11th edition.

Michael C. Ehrhardt – Theory and Practice
5 – International Jonathan Berk, Peter Financial Management Pearson
DeMarzo and Ashok Publication
Thampy
6 – International Journal of International Financial Management And Accounting By Wiley
Publication
7– International Journal of Business Finance And Accounting By Wiley Publication
Online Resources:
Online
Resources No Resources Name Web site address
1 Google Scholar https://scholar.google.com/

2 Gutenberg https://www.gutenberg.org/
3 Open Culture http://www.openculture.com/free_ebooks
4 Open Library https://openlibrary.org/
MOOCs:
Resources Resources Name Web site address

No
1 Alison - free technology, language, science, https://alison.com/
health, humanities, business, math, marketing and
lifestyle courses.
2 Khan Academy - free online courses and lessons https://www.khanacademy.org/
3 Futurelearn http://www.openculture.com/free_eboo
ks
4 SWAYAM which is a India MOOCs platform for https://swayam.gov.in/
which University Grants Commission has allowed
upto 20% credit transfer facility.
5 University of Florida www.coursera.org

II 203 Human Resource Management
Course Objectives:
i. To explain the significance of HRM and changing role of HRM
ii. To explain the process of HRP, Recruitment and Selection.
iii. To discuss the concept of training and development
iv. To illustrate the job evaluation and wage determination concepts.
v. To bring out the role of HR in organization‟s effectiveness and employee performance
Learning Outcomes :
i. Understand and apply Human resource Management functions for
effective management of organization.
ii. Ability of designing job analysis and ability to understand various
manpower forecasting techniques
iii. Understand the techniques of recruitment, selection and interview and ability to
conduct the recruitment process
iv. Understand the training needs in the organization and ability to design
suitable training plan
v. Understand the components of wages and salary and factors affecting it.
vi. Ability to analyze issues related to performance appraisal, career planning
and rewards management.
Unit No. Contents

1 Introduction to HRM :
Definition, Nature and Scope of HRM, Evolution of HRM, Challenges ofHRM, HR
Profession and HR Department, Functions of HRM,Global perspective of HRM
2 Human Resource Planning:
HRP, Demand and Supply forecasting, factors
Affecting HRP, Job analysis and Job Design,
Recruitment and Selection – Recruitment Process, Sources and Methods of Recruitment,
Steps in selection.
3 Training and Development:
Need and Importance of Training and
Development, Training Need Analysis and techniques, Design Training
Programme, Methods of training, Training evaluation, Executive Development,Concept
of Career Development
4 Wages and salary Management

Job Evaluation-Process and methods. Wage Determination, Types of Wages, Salary
Structure,Fringe benefits, Executive Compensation, Understanding Stock
Options and designing incentive plans
5 Performance Appraisal:
Need and Importance of Performance Appraisal ,Performance Appraisal
Process, Methods of Performance Appraisal
Overview of Employee Relations Management- Meaning and importance of

Employee Relations Management, Employee Relation Management Tools, Issues in
6 Employee Relation Management, People Analytics
Reference Books:
Author Addition
1 – National . SeemaSanghi Human Resource 2011 Macmilan Publication,
Management
2 – National V.S.P. Rao Human Resource 2006 Excel Books
Management
3 – National . K. Ashwathappa Human Resource 2007 Tata McGraw--Hill

Management
4– Gary Dessler, Human Resource 2016 Pearson Publication,
International BijuVarkey Management 12thEdition
5– Ronald J. Burke Reinventing 2005 Routledge Place of Publishing

International Cary L Cooper Human resources London
Management:
Challenges and
new Directions
Online Resources:
Online Resources Web site address

No
1 https://hbsp.harvard.edu/cases/
2 https://open.umn.edu/opentextbooks/textbooks/human-resource-management
3 https://www.icmrindia.org/case%20volumes/Case%20Studies%20in%20Human
%20Resource%20Management%20Vol%20I.htm
4 https://www.citehr.com/
5 https://www.hr-guide.com/
MOOCs:

1 https://www.coursera.org/specializations/human-resource-management
3 https://alison.com/course/introduction-to-modern-human-resource-
management
4 https://www.classcentral.com/course/managing-human-resources-5462
(General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021

II 204 International Business
Course Objectives:
vii) To prepare the students thoroughly with the domain knowledge and global
issues of International business.
viii) To discuss the reason of entering into International business through various
trade theories propounded by economist and practical aspects.
ix) To demonstrate through trade data analytics as to what to export and where to
export from India.
x) To discuss the role and functions of International organizations and
trade organisation that is IMF, World Bank and WTO.
xi) To familiarize the students with the key trade blocks such as NAFTA, EU etc.
xii) To demonstrate the role of exchange rates in global markets.
Learning Outcomes :
V) To enable the students to take decisions related to global issues and policies.
VI) To be able to Interpret Foreign trade policy and avail incentives offered under
various schemes.
VII) To analyze the trade data for decision making as to what to export and where to
export.
VIII) To recall the role and functions of Global Institutions IMF, WTO and World Bank.
IX) To acquaint with the trade blocks SAARC, NAFTA, EU etc.
X) To comprehend the exchange rates practically and its implications on trade.
Unit No. Contents

1 Introduction of International Business and Entry Strategies- Definition of International
Business, Nature and Scope of International Business, Domestic Trade versus
International Trade, Forms of Countertrade. Market Entry Strategies – Exporting,
Importing, Joint venture, Franchising, Merger and acquisition.
2 Globalization and Cultural Issues - Definition of Globalization, Globalization of
Markets, Pros and cons of Globalisation, Drivers of Globalization , Cultural
environment in International Business (Hofstede Theory –Application in trade). Ease of
Doing Business (Parameters given by world bank) in India and across BRICS.
3 Trade Theories, Trade Policy, Trade Analytics - Trade theories –Mercantilism, Absolute
Advantage, Revealed Comparative Advantage, H.O Theory and Porters Diamond
Model.
International Trade Classification and Harmonized System (HS), Current Foreign Trade
Policy in force (General Provisions), Incentives offered under FTP (Ch-3 and Ch-4 of
Foreign Trade Policy).
Trade Map Analytics and calculation of RCA, TII for various products, Ease of Doing
Business.
4 Balance of Payment and FEMA Act - Components of BOP (Current and Capital
Account) , Credit and Debit Entries in BOP, Differentiate between BOT and BOP , Key
Provisions of FEMA Act 1999 and difference between FERA and FEMA. Country Risk
Analysis and Lessons from ASIAN financial Crisis in 1997.
5 International Financial and Trade Organizations - Role of GATT, WTO, IMF and World
Bank group. Dispute settlement mechanism through WTO. Levels of trade integration.
Basic conceptual note of NAFTA, SAARC and European Union. Role of BRICS.
6 Foreign Exchange Market and Types of exchange rates - Direct and indirect Quotes,
Concept of Nostro and Vostro Account, Types of Exchange -Fixed vs. Flexible
Exchange Rate (Independent and Managed Float) , Factors affecting Foreign
Exchange Rate , Role, Functions and Participants of Foreign Exchange Market
Activity Students are required to prepare workbook (practical file) -Hands on experience on trade
data analytics to find out the trade related ratios such as RCA (Revealed Comparative
Analysis) and TII (Trade Intensity index). Students are advised to prepare
assignment/file using HS codes given and find out the competitiveness to decide which
market to enter and what products should be exported from India. Compare BRICS on
EODB Ratings using data from world bank reports.
Cultural differences of at least five countries by a group of students to be
done.Globalisation Index to be understood in order to find out the reasons for those
who are highly globalized versus those who are less globalized.Cultural differences
across the countries to be explained using Hofstede theory.Key Exports from India and
major markets to be studied through data analytics.
Reference Books:
Sr. No. Name of the Author Title of the Book Year Edition Publisher
Company
1 – National Rakesh Mohan Joshi (IIFT) International 2009 OXFORD
Business
2 – National V.K Bhalla International (1 December S. Chand
Business 2013)
3 – National K. Aswathappa International 6th Edition McGraw Hill

Business 2017 Education
4– Donald Ball and International 9th Edition McGraw-Hill
International MichealGeringer Business: The Education
Challenge of
Global
Competition
5– Charles W. L. Hill International 10 edition (1 McGraw Hill
International Business: July 2017) Education
Competing in the
Global Market
Place
6– PrashantSalwan John D. International Fifteenth Pearson
International Daniels, Lee H. Radebaugh, Business, edition (28 July
Daniel P. Sullivan (Author) 15/e Fifteenth 2016)
Edition, Kindle
Edition
7– Ricky W. International 8th Edition on Pearson

International Griffin (Author), Michael Business, Global (May 15, 2014)
Pustay (Author) Edition
Online Resources:
Resources No
www.imf.o
1 rf
www.wto.or
2 g
3 www.trademap.org
www.commerce.nic.
4 in
www.dgft.gov.i
5 n
6 International Business Review https://www.journals.elsevier.com/international-
business-review
7 Journal of International Business Studies http://www.jibs.net/
8 Open Textbook Library https://open.umn.edu/opentextbooks/textbooks/

international-business
MOOCs:
Resources Subject Web site address

No
https://www.openlearning.com/courses/GFMA2
1 International Business 023/
2 International Business EDX
Environement and Global https://www.edx.org/course/international-business-
Startegy –IIMB environment-and-global-
(SushilVachani) stra
3 International Business EDX https://www.edx.org/learn/international-business
4 International Business I COURSERA
(Coursera) Taught Doug
by - E https://www.coursera.org/learn/international-business
Thoma
s (university of New
Mexico
)
5 International Financial https://nptel.ac.in/courses/110105031/
Environment
II 205 Production and Operations
Management
Course Objectives :
i) To understand fundamentals of Production and Operations Management.
ii) To develop an understanding of the strategic importance of Production and
Operations Management.
iii) To understand Production System.
iv) To learn EOQ concept.
v) ToacquaintthestudentswithconceptsofallthefunctionsundertheManufacturingactivities
by introducingtheUnits Maintenance Management,SCM,JIT,QAand
ISOCertificationetc.
Learning Outcomes :
After learning the concepts of Production and Operations Management, students will-
I) Understand various concepts of Production and Operations Management.
II) Analyze the importance of Production and Operations Management and compare various
issues particular to manufacturing industry.
III) Classify various Production Systems.
IV) Develop numerical ability to solve examples on EOQ.
V) Describe the advantages of Maintenance Management, SCM, JIT, QA and ISO Certification.
Unit Conents
No. .
1 Introduction to POM
Nature, Scope, Importance and Functions of POM, Production Process, Difference between
Production and Service operations, Responsibilities of Production Manager, Production process
selection decisions, Production System, Classification of Production System.
2 Production Planning Control
ObjectivesofPPC&it‟svariousfunctionsofcommonandoptionalnature,Co-ordination of PPC
with other departments.Job sequencing, Assembly Line Balancing.
3 Plant Location and Layout
Plant Location: Meaning, Need for selecting a suitable Location,
FactorsaffectingPlantLocationDecision,PlantLayout: objectives, types of Plant Layout.
4 Maintenance Management
Concepts, Need of maintenance, Objectives & types of maintenance.
5 Inventory management
Concept, Importance, Classification of Inventory System, EOQ Model with numerical, Basic concept of
Material Requirement Planning(MRP).
6 Emerging Trends in POM

SupplyChainManagement(SCM),JustinTime(JIT),QualityControl,QualityAssurance(QA),ISOcertificatio
n,Enterprise Resource Planning(ERP), Total Quality Management(TQM),TPM, Quality Circles,
Services Operations
Reference Books:
Author Addition
1 – National L.C.Jhamb Production Operations 2009 Everest Publishing House
Management
2 – National Chunawala& ProductionandOperationsMa 2009 Himalaya Publishing House

Patel nagement
3 – National S.N.Chary ProductionandOperationsMa 2004 TataMcGrawHillLtd.
nagement
4– EverettAdam ProductionandOperationsMa 1992 Prentice Hall
International s&RonaldEb nagement
ert.
5– Martin ProductionandOperationsMa 2008 Cengage Learning
International Kenneth nagement
Starr
6– James B. Production and Operations 1993 Thomson Learning
International Dilworth, Management: An Overview
White
Online Resources:

1 http://www.yourarticlelibrary.com
2 https://en.wikipedia.org
4 https://www.cleverism.com
5 https://commercemates.com
MOOCs:
1 www.swayam.gov.in
2 www.udemy.com
3 www.coursera.org

II 206 Research Methodology
Course Objectives:
i) To introduce the role of research in business and management
ii) To introduce the concepts of scientific research and methods of conducting
scientific enquiry
iii) To identify various sources of information for literature review and data collection.
iv) To familiarize the learners with the key concepts in sampling techniques and instruments
for data collection
v) To develop basic understanding of conducting surveys and reporting the research
vi) To educate on the ethical issues in conducting applied research.
Learning Outcomes :
At the end of the course the learner will
I) Develop understanding on different applications of research for managerial decision
making
II) Explain key research and summarize the research articles and research reports
III) Have basic awareness of data analysis-and hypothesis testing procedures
IV) Design questionnaires and administer simple survey based projects.
V) Describe sampling methods, measurement scales and instruments, and appropriate
uses of each
VI) Explain the rationale for research ethics
Unit No. Contents

1 Introduction to Research Methodology
Meaning, definition and objectives of research, motivations for research, type of research,
Importance of research in managerial decision making , research in Research in functional
/ business areas. Qualities of a good researcher.
2 Research process:
Steps in research process, Defining the research problem, Problem formulation and
statement, Framing of hypothesis
Research design: Meaning, characteristics, advantages and importance of research design.
Measurement – types and errors in measurement.
Development and designing of tools of data collection – Attitude measurement scales,
Levels of measurement and questions of validity and reliability
Designing of research projects – research proposal, Pilot surveys
3 Sampling and Data Collection:

Census and sample survey. Need and importance of sampling, probability and non-
probability sampling technique.
Data collection – Primary and secondary sources of data, methods of collecting primary
data - interview, observation, questionnaires, schedules through enumerators, surveys.
Advantages and Limitations of different methods of data collection. Use of secondary
data, precautions while using secondary data.
4 Processing and Analysis of Data
Meaning, importance and steps involved in processing of data. Use of statistical tools
and
techniques for analysis of data.
Testing of Hypotheses, Basic concepts, importance of hypothesis. Procedure of testing
of
hypothesis. Chi-square test – Problems on Basic application of chi square test.
Analysis and Interpretation of data – Interpretations of results, Concept of Univariate,
Bi-
vari ate and multivariate analysis of data
5 Reporting of research :
Importance of research reports, types of reports, Format of a research report,
Precautions in writing a research report.. Plagiarism and its types.
References and Bibliography. Dissemination of research results. Ethical issues in
conducting research.
6 Role of ICT in research

Information and Computer Technology(ICT), Important characteristics, Computer
Applications for research, Use of Statistical Software Packages for research
Pedagogy- Teaching methods include readings, lectures, group discussions, exercises,

and assignments and Mini Projects..
Evaluation: Assignments Presentation , Mini-project/End-Term Paper
Reference Books:
Author Edition
1 – National Kothari C R Research Methodology – 2014 PHI Pvt Ltd New
Methods & Techniques Delhi
2 – National Uma Sekharan Research Methods for 2016 Oxford
business
3 – National Ranjit Kumar Research Methodology 2009 Pearson Education
4– Donald Cooper Business Research Methods 2015 Tata McGraw Hill
International and PS Schindler
5– Neuman, W.L. Social Researhc Methods – 2008 Pearson
International Qualitative and Quantitative
6– Saunders, M., Research Methods for 2011 Pearson
International Lewis, P., Business Students
&Thornhill, A.
Online Resources:
Sr Web site address

1 https://www.manaraa.com/upload/43ef7b58-5c8a-4371-8aea-699609cd2aaf.pdf
2 http://ebooks.lpude.in/commerce/mcom/term_2/DCOM408_DMGT404_RESEARCH_METHODOL
OGY.pdf
3 https://www.methodspace.com/open-access-sage-journals-with-a-research-methods-focus/
4 https://www.researchgate.net/deref/https%3A%2F%2Fwww.amazon.com%2Fhow-research-todays-
tips-tools-ebook%2Fdp%2Fb01i5jjdxc
http://www.ala.org/tools/research/larks/researchmethods
5 https://www.intechopen.com/online-first/research-design-and-methodology
6 https://lecturenotes.in/m/21513-research-methodology-
7 http://ebooks.lpude.in/commerce/mcom/term_2/DCOM408_DMGT404_RESEARCH_METHODOL
OGY.pdf
MOOCs:

1 https://swayam.gov.in/nd2_cec20_hs17/preview
2 https://www.classcentral.com/course/researchmethods-1767
3 https://www.coursera.org/learn/research-methods
4 https://www.classcentral.com/course/swayam-introduction-to-research-5221
5 https://www.edx.org/course/introduction-to-social-research-methods
6 https://www.coursera.org/learn/qualitative-methods
II 207 Business Environment
Core 2 CES IE = 100
Course Objectives :
i) To enable the students to understand the overall business environment within which
an organization has to function.
ii) To enable students to understand its implication for decision making in
business organizations.
Learning Outcomes :
On the successful completion of this course the learner will be able to;
i) Understand the role of managers in firms.
ii) Design and develop strategic plans for the organization
iii) Understand the importance of various sectors of the economy and their contribution
towards national income.
Unit Contents
1 Introduction to Business Environment: - Nature and scope of business, goals meaning
of environment of business, objectives, environmental analysis, significance/benefits of
environmental analysis, environmental factors/types, techniques of environmental
forecasting, limitations of environmental forecasting.
2 Economic Environment: - Nature of economy, structure of economy, understanding
economic system, economic policies- Industrial Policy and Trade Policy, Fiscal
Policy, Monetary Policy, National Income and GDP, composition and growth trends.
3 Regulatory Environment: - Functions of state, Economic role of Government,
Government and Legal System, the constitutional environment, forms of Government
regulations, state intervention and control, business- Government interference.
4 Socio-Cultural Environment: - Business and Society- social responsibility of
business social orientation of business, the Indian scenario, social audit, impact of
culture on business, other socio-cultural factors and business, Consumer Protection
Act, Consumer rights, Right to information Act, business ethics and corporate
governance.
5 Natural and Technological Environment: - Natural Environment, technological
environment and their impact on business, innovation and business technology and
competitive advantage, economic effects of technology, technology policy and
government promotional facilities.
6 Global Environment and Institutions: - Globalisation- meaning, features, benefits,

challenges, globalization of Indian businesses GATT and WTO – understanding WTO,
functions, struct
Reference Books : -
Sr. No. Name of the Author Title of the Book

1 National Raj Agarwal Business Environment
2 National Francis Cherunilam Business Environment
3 National K. Aswathappa Essentials of Business Environment
Online Resources:

1 www.rbi.org.in
2 www.economist.com
MOOCs:

Swayam
1

II 208 Business Ethics and Corporate Governance
Core Elective 2 CES IE = 100
Course Objectives:
i) To help the students understand the importance of ethical values and principles in life.
ii) To enable students to comprehend the different dimensions of Business Ethics.
iii) To enlighten about the corporate social responsibility in the corporate business.
Learning Outcomes :
i) The Students should be able to understand the importance of ethics and values in personal
and professional life.
ii) There should be a positive change in the attitude of the students towards morals, values and
ethics after studying the subject.
iii) The students understand their responsibility towards the society while running any
business or as an employee.
Unit No. Contents

01 Overview of Business Ethics:
Importance and need for Business Ethics, Theories of Ethics, Ethical Issues in Business,
Ethics and Management. Ethics and values,, Norms, Beliefs, Morality
02 Spirituality and Ethics:
What is Spirituality? Importance, relationship between spirituality and ethics. Influence
of Major religions on ethics: Hinduism, Islam, Christianity, Buddhism, Sikhism, and
Zoroastrianism.
Indian culture, Ethos and Values- Role of Indian ethos in managerial practices,
management lessons from Vedas, Mahabharat, Bible, Quran, Kautilya‟s Arthshastra.
03 Ethical Decision Making :

Ethical Decision Making process. Framework for ethical decision making. Ethical
Dilemma, resolving ethical dilemmas, Ethical dilemmas in different business areas,
finance, Marketing, HRM, IB, and technology etc. Ethical culture in organizations,
Developing code of ethics and conduct, professional ethics.
04 Corporate Governance: Meaning and importance of corporate governance, Difference

between governance and management, purpose of good governance, key pillars of
corporate governance.
Stakeholders: Rights and privileges; problems and protection,
Board Of Directors – Role in Governance; Role and responsibilities of auditors
Whistle blowing – concept of whistle blowing, whistle blowers, policy for whistle
blowing .
Corporate Social Responsibility (CSR)– concept and models of CSR, CSR initiatives in
India.
05 Social, Environmental and Ethical Issues in Business:
Business action that affects society (Ethical issues), Social responsibility of Business,
Ethics and the Environment (pollution control and conserving depletable resources),
Legal and Regulatory Issues, Sexual Harassment and Discrimination
06 Implementation of Business Ethics Need for organizational ethics program, Codes of
Conduct, Ethics Audit and its 4 process, Corruption and Scams, Impact of Corruption on
Society and Economy, Anti-Corruption Laws, Agencies such as Central Vigilance
Commission(CVC) and Central Bureau of Investigation(CBI) for anti-corruption cases,
Professional values for business and managerial values
Case studies: Major Corporate Governance Failures : Enron (USA); World.com (USA);
Vivendi (France); Satyam computer (India); Sahara (India); Kingfisher Ltd (India); etc.
Reference Books:
Sr. No. Name of Author Title of the Book Publisher

1 National Murthy CSV Business Ethics Himalaya Publishing
House
2 National Hartman L, Chatterjee A Perspectives in Business McGraw Hill Publishing
Ethics Co. Ltd
3 National Ananda Das Gupta Business Ethics –An Springer Publications
Indian Perspective
4 International Velasquez Manuel G Business Ethics Eastern Economy Edition
5 International Ferrell O C, Fraedrich John Business Ethics, Ethical Biztantra
Paul, Ferrell Linda Decision Making and
Cases
6 International Boatright John Ethics and the conduct of Pearson Education
Business
Online Resources:
Resource No. Website Address

01 https://www.ethicssage.com/ethics-resources.html
02 https://maag.guides.ysu.edu/businessethics/web
03 https://www.researchgate.net/publication/226607374_Business_Ethics_Resources_on
_the_Internet
MOOCs:
Sr. No. Details

1 www.coursera.org
2 www.udemy.com
3 my-mooc.com
MBA (General) – SDE - CBCS 2020 – w.e.f. - Year 2020 – 2021
II 209 Introduction to Business Analytics
Open 1 CES IE=50

i) To gain an understanding of how managers use business analytics to formulate and
solve business problems and to support managerial decision making.
ii) To become familiar with the processes needed to develop, report, and analyze business
data
Learning Outcomes :
After successful completion of this course the learner will be able to :
i) Make sound managerial decisions aimed at furthering the business interests of the company.
ii) Identify, analyze and understand the problems faced by the company.
iii) Provide concrete solution to the identified business problems.
Unit Contents
No.
1 Introduction, What is Business Analytics, Overview of Areas where Business
Analytics is applied
2 Visualization and Data Issues, organization of Source of Data, Importance of

Data Quality, Dealing with Missing or incomplete data, data classification,
3 Data Mining: Introduction to Data Mining- classification, basic concepts, Data

mining process, data mining tools XL MINER.
4 Applications of Business Analytics - Risk - Fraud Detection and Prediction, Recovery

Management, Loss Risk Forecasting, Risk Profiling, Portfolio Stress Testing, Market
share estimation and Sensitivity Analysis
5 Tableau: Extracting data into Tableau, data preparations, dimensions, transformation

of variables, creating views , working with charts, exporting visualizations
6 CAPSTONE: A multifaceted assignment on any one of the following: Recruitment

Analytics, Compensation Analytics, Talent Analytics, Training Analytics, Human
Resource Retention Analytics, Workforce Analytics
Reference Books : -
Edition Company
1 National PurbaHalady Rao Business Analytics – an 2013 PHI
application focus Learning
2 National Tanushree Banerjee Business Analytics – Text 2019 SAGE
Arindam Bannerjea and Cases Publications
3 International Essentials of Business BhimasankaramPochiraju, 2018 Springer
Analytics Sridhar Seshadri
4 International Gert H.N. Laursen, Business Analytics for 2010 Wiley and
JesperThorland Managers SAS
Business
Series
5 International Mark J. Business Analytics- 2014 Pearson
Schniederjans, Dara Principles, Concepts and
G. Schniederjans and Applications
Christopher M
Starkey
6 International Jay Liebowitz Business Analytics: An 2013 CRC Press,
Introduction Taylor and
Francis
Online Resources:
No Web site address

1 https://www.managementstudyguide.com/business-analytics.htm
2 https://www.academia.edu/35314419/Bernard_Marr_Key_Business_Analytics_The_60_busines
s_analysis_tools_every_manager_needs_to_know.pdf
3 https://www.researchgate.net/publication/320685945_Understanding_the_Role_of_Business_A
nalytics_Some_Applications
MOOCs:

No
1 Swayam
2 https://www.coursera.org/specializations/business-analytics
3 https://www.edx.org/course/people-management-3
4 https://www.edx.org/course/data-models-and-decisions-in-business-analytics
5 https://www.classcentral.com/course/intro-business-analytics-12295

II 210 E-commerce Application
Open 1 CES IE=50
Course Objectives:
i) To enable basic concepts about E-commerce.
ii) To study knowledge of business models
iii) To learn need of e-commerce security.
iv) To enable knowledge about E-payment system.
v) To know the e-commerce Applications.
vi) To have an overview of M-commerce.
Course Objectives:
i) Basic concepts about E-commerce will be studied.
ii) Knowledge of business models will be used.
iii) Students will implement e-commerce security.
iv) Better usage will be down with help of E-payment system.
v) Where e-commerce Applications are used.
vi) Use of M-commerce technology.
Name : - Syllabus – E-commerce Application

Unit No : 1 Introduction to E-Commerce
Brief history of e-commerce, definitions of e-commerce, technical
components and their functions, e-commerce versus traditional business,
requirements of e-commerce. Advantages and disadvantages of e-
commerce, Value chain in e-commerce, current status of e-commerce in
India.
Unit No : 2 Business Models for e-commerce

Types of business models (B2B, B2C, C2B,C2C) with examples. EDI –
Requirement of EDI, types of EDI, advantages and disadvantages of EDI.
Unit No : 3 Types of ISP

ISP, Types of ISP, Choosing an ISP, domain name, domain name types, how to
register domain name.
Unit No : 4 E-commerce Payment System

Overview of Electronic payment technology, limitations of the traditional
payment system, requirements of e-payment system. B2B Electronic Payments,
Third-Party Payment Processing, Electronic Payment Gateway Electronic or
digital cash, properties of digital cash, how it works. Online credit cardpayment
system, smart card.
Unit No : 5 E-Commerce Applications

E-Commerce and banking, e-commerce and retailing, e-commerce and
onlinepublishing, online marketing, e-advertising, e-branding.
Unit No : 6
Mobile Commerce
Overview of M-Commerce - Wireless Application Protocol(WAP),
Generations of Mobile Wireless Technology, Components of Mobile
Commerce, Networking Standards for Mobiles Examples of M-
Commerce, Current Status of M-Commerce in India, M-commerce
applications, Mobile information Services, Mobile banking and
trading.
Reference Books:
Addition Company
1 – National C.S.V. Murthy E-Commerce Himalaya
Publishing
House
2 – National P.T.Joseph E-Commerce A Prentice Hall
Managerial Perspective of India
3 – International Kalakota and Whinston Frontiers of Electronic Pearson
Commerce Education
Online resources ;

1 www.udemy.com
MOOCs:

1 Alison
2 Sayam
3 Coursera
II 211 Managerial Skills for Effectiveness
Open 1 CES IE=50
Course Objectives:
i) To offer exposure of essential managerial skills to students and developing

these skills in the students.
ii) To emphasize the development of the skills and knowledge required for successful
managerial performance.
iii) To focus on such areas as developing self-awareness
iv) To develop creative problem-solving, supportive communication
v) To focus on the use of power and influence, motivation techniques
vi) To manage conflict
Learning Outcomes:
I) Demonstrate applicable knowledge of the common skills needed for

managerial effectiveness within the functions of management.
II) Demonstrate applicable knowledge of various human behavior and motivation
techniques relating to leading individuals and teams.
III) Demonstrate comprehension of values, power, and influence relating to
organizational culture, change, and ethical decision-making in global contexts.
IV) Identify and critically assess assumptions that influence decisions and actions
on management, leadership, teamwork and relationship building
V) Receive and integrate feedback on decision-making practices, conflict resolution
skills, and teamwork behaviors with the support of a team-based coach
VI) Demonstrate writing business messages and reports
Unit No. Contents

1 Introduction to skills & personal skills: Importance of competent managers, skills of
effective managers, developing self-awareness on the issues of emotional intelligence,
self-learning styles, values, attitude towards change, learning of skills and applications
of skills.
2 Problem solving and building relationship: Problem solving, creativity, innovation, steps
of analytical problem solving, limitations of analytical problem solving, impediments of
creativity, multiple approaches to creativity, conceptual blocks, conceptual block
bursting. Skills development and application for above areas.
3 Building relationship Skills for developing positive interpersonal communication,
importance of supportive communication, coaching and counseling, defensiveness and
disconfirmation, principles of supportive communications. Personal interview
management. Skill analysis and application on above areas.
4 Team building: Developing teams and team work, advantages of team, leading team,
team membership. Skill development and skill application.
5 Empowering and delegating: Meaning of empowerment, dimensions of empowerment,
how to develop empowerment, inhibitors of empowerment, delegating works. Skills
development and skill application on above areas.
6 Communication related to course: How to make oral presentations, conducting meetings,
reporting of projects, reporting of case analysis, answering in Viva Voce, Assignment
writing
Reference Books:
/Edition Company
1 – National V.S.P.Rao Managerial Skills Excel Books, New
2010 Delhi
2 – National Bovee, Courtland L, Thill, John Business 2017 Pearson
V. and Raina, RoshanLal Communication Education, New
Today Delhi
3 – National Ramnik Kapoor Managerial Skills PathMakers,
Bangalore
4– Barun K. Mitra Personality Oxford University
International Development and Press
Soft skills
5– R. Alec Mackenzie The Time Trap:
International The Classic book
on Time
Management
6– David A Whetten, Cameron Developing 2008 Prentice Hall
International Management skills
Online Resources:

1 www.futurelearn.com
2 www.classcentral.com
3 www.onlinembapage.com
4 www.businessnewsdaily.com
5 www.alison.com
MOOCs:

1 www.mooc-list.com
2 www.mbacentral.org
3 www.my-mooc.com
4 www.accreditedschoolsonline.org
Semester III
Course : MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
III 301 Strategic Management
Course Objectives:
 To provide a framework of strategic management
 To sensitize students about internal and external environments and enable them to
integrate and practice strategic management skills
Learning Outcomes :
Having successfully completed this module, you will be able to demonstrate knowledge and
understanding of:
I) the key dimensions of strategic management – Analysis, Evaluation, Choice &

Implementation
II) organizations’ ability to implement chosen strategies and identify the areas requiring
change
III) develop skills in generating alternative solutions to complex problem areas, underpinning
each with a supportive and well researched rationale in order to achieve critical success
IV) obtain, analyse and apply information from a variety of sources in the public domain
Units Syllabus – Strategic Management

Unit No : Introduction to Strategic Management:
1 Concept, Definition, nature, scope, significance, Levels at which strategy operates ,
Process, Strategic Intent: Vision, Mission, Business Purpose, Objectives and Goals
Unit No : External and Internal Resource Analysis
2 External Business Environment –SWOT Analysis. Industry Analysis- Porters Five
Force Model. Resource Based View – Resources – Capabilities – Competencies –
Competitive Advantage, Value Chain Analysis. Strategic Analysis and Choice :
BCG Matrix, Ansoff Matrix, GE 9 Cell Matrix, Business portfolio Analysis
Unit No : Strategy Formulation

3 Generic Strategies - Low Cost – Differentiation – Focus.
Corporate Level Strategy – Stability –Expansion–Retrenchment – Combination.
Functional level Strategy: H.R. Strategies, Marketing Strategies, Financial
Strategies, Operational Strategies
Unit No : Implementation of Strategy
4 Issues in implementation of strategy; Strategy Structure relationship; Implementing
changes in structure; Restructuring and Re-Engineering; Resource Allocation;
Behavioral issues in strategy implementation - organizational culture and change;
McKinsey’s 7s framework
Unit No : Strategic Control
5 Purpose and components of Strategic Control. Evaluation techniques. Control
process and system.
Unit No : Contemporary Strategic management
6 Business model innovation - Disruptive Innovation, Blue Ocean Strategy. Global
issues in strategic management – the global challenges, strategies for competing in
global markets.
Student has to upgrade Knowledge by using below inputs:
Reference Books:
Reference Name of the Author Title of the Book Year Publisher Company
Books Edition
(Publisher)
1 – National AzharKazmi STRATEGIC 2008 McGraw Hill
MANAGEMENT
AND BUSINESS
POLICY
2 – National A. Strategic 2013 McGraw Hill
Bhandari, Management
R. P. Verma
3 – National Srinivasan Strategic 2014 PHI learning
R Management:
The Indian
Context
4– Jay B. Strategic 2012 Pearson/Prentice Hall,
International Barney and Management and
William S. Competitive
Hesterly Advantage:
Concepts (4th
Edition)
5– William F Business Policy McGraw Hill
International Glueck :, and Strategic International Book Co
Management
6– 1. Charles W.L Strategic Houghton Mifflin
International Hill and Management: An
Gareth R. Integrated
Jones,. Approach,
Online Resources:

No
1 www.ijsm-journal.org/IJSM
2 www. onlinelibrary.wiley.com/journal/10970266
3 www.emerald.com/insight/publication/issn/1755-425X
MOOCs:

1 www.coursera.org
2 www.edx.org
3 www.openlearning.com
III 302 Operations Research for Managers
Course Objectives:
i) To introduce students to use quantitative methods and techniques for effective

decisions–making.
ii) To familiarize the students with the quantitative techniques for data analysis
iii) To formulate, analyze, and solve mathematical models that represent real-world
problems.
Learning Outcomes : After completion of this course, students will
I)Understand Operations Research Concepts.

II) Know the importance of Operations Research tools and techniques.
Units: - Syllabus – Operations Research for Managers

Unit No : 1 Introduction to Operations Research: Introduction, Historical background,
Meaning, Significance, Scope and Limitations of O.R. Features of Operations
Research, Phases of Operations Research. Applications of O.R. in Businessand
Management.
Unit No : 2 Linear Programming Problem (L.P.P.): Definition and Components of LPP,
Formulation of LPP, Solution of LPP by Graphical Method, Examples on
maximization and minimization, Examples on mixed constraints, Special cases
in LPP: Alternative or multiple optimal solutions
Unit No : 3 Transportation problems (T.P.): Introduction and Formulation of TP, Initial
Basic Feasible Solution I.B.F.S. by North West Corner Rule (NWCR), Matrix
Minimum Method, Vogel’s Approximation Method (VAM), Checking
Optimality by Modified Distribution Method (MODI Method), Special cases in
TP: maximization, unbalanced TP, restricted TP, applications of T.P. in
business.
Unit No : 4 Assignment Problems (A.P.): Meaning, definition of AP, Hungarian Method of
solving AP, Assignment Problem for Maximization, minimization. unbalanced
AP, restricted AP, Multiple /Optimal Solutions, applications of A.P. in business.
Unit No : 5 Simulation: Introduction to Simulation, Types of Simulation, steps of simulation
process, Monte Carlo technique, business applications and limitations.
Unit No : 6 Network Analysis by PERT and CPM: Introduction to Networks, Basic
differences between PERT and CPM, Network models − PERT/CPM network
components and precedence relationships. Critical Path Analysis, forward pass
computation for earliest event time, backward pass computation for latest
allowable event time, Program Evaluation and Review Technique (PERT).
Determination of PERT times.
Reference Books:
Reference Name of the Title of the Book Year Publisher Company
Books Author Edition
(Publisher)
1 – National Sharma J. K. Operations 2009 Laxmi Publications Pvt.
Research – Ltd.
Theory and
Applications
2 – National R. Operations 2006 Prentice- Hall of India
Panneerselvam Research Pvt. Ltd. New Delhi
3 – National S. Kalavathy Operations 2013 Vikas Publishing House

Research Company Pvt. Ltd.
4 – International Michael Carter, Operations 2019 Taylor & Francis Group,
Camille C Research- A LLC
Price,GhaithRaba Practical
di Introduction
5 – International Greg H. Parlier, Operations 2019 Springer
Federico Research and
Liberatore, Marc Enterprise
Demange Systems
6 – International S.A. Cropper, Operations 2012 Springer
Michael C. Research and the
Jackson, Paul Social Sciences
Keys
Online Resources:
No
1 en.wikipedia.org
2 www.springer.com
3 www.pearson.com
4 www.optimization-online.org
MOOCs:
1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
Course:MBA(General)CBCS2020–w.e.f.-Year2020–2021
Semester CourseCod CourseTitle
e
III 303 Entrepreneurship Development and
Innovation Management
CORE 2 CES UE:IE=70:30
Course Objectives:
i)To introduce students to the role of an entrepreneur, innovation and technology in the
entrepreneurial process.
ii)To provide background knowledge for understanding of innovation management.
iii) To focus on the interconnection between entrepreneurial thinking and innovation.
iv) To inspire the entrepreneurial and ambitious participants to innovate in business and
prompt rapid growth;
v)To acquire the knowledge and skills needed to manage the development of innovations,
vi) To enable the students to effectively and efficiently evaluate the potential of new business
opportunities.
vii)To Integrate entrepreneurial thinking and problem-solving into their academic and
professional aspirations
LearningOutcomes:
i)Think critically and creatively about the nature of business opportunities, resources and
industries
ii) Systematically integrate knowledge and understanding of different aspects of innovation
and its role in business and society.
iii) Discuss what is meant by entrepreneurship and innovation from both a theoretical and
practical perspective, and the role of the entrepreneur in the new enterprise creation process.
iv) Evaluate the various sources of raising finance for startup ventures.
v) Understand the fundamentals of developing and presenting business pitching to potential
investors.
vi) Describe the processes by which innovation is fostered, managed, and commercialized.
vii)Students will become familiar with the impact of innovation on competitiveness of the
industry
viii)Develop a new way of thinking to capitalize on different opportunities in an organization
or business venture
ix)Understanding how to recognize and drive their OWN creativity in the business setting and
apply it to future organizations they will lead
Unit Syllabus: Entrepreneurship Development and Innovation Management
No
1 Introduction to Entrepreneurship:
Entrepreneurs, entrepreneurial personality and intentions - characteristics, traits and behavior,
entrepreneurial challenges.
2 Innovation:
Meaning, Characteristics, Purpose/ goals of innovation, Sources of innovation, Types of innovation
(service, process, product), Radical vs incremental innovation, Technology innovation vs business
model. Challenges to innovation.
Differences between invention and innovation, Sustainability and Innovation, Innovation and
entrepreneurship.
3 Innovation management:
Innovation Management Strategies, Definitions for innovation and innovation management;
Innovation process, Intrapreneurship and Innovation- Innovative work environments, Driving intra-
organizational innovation.
4 Creativity:
What is Creativity? Components of Creativity, Creativity Process and Techniques, Barriers to
creativity, Organization and personal factors to promote creativity. Principles and Techniques for
Creative Ideas, Six Hat Thinking Exercises and Lateral Thinking Exercises. Methods and Tools for
Creative Problem Solving.
5 Crafting Business Models And Lean Start-Ups:

Introduction to business models; Creating value propositions, conventional industry logic, value
innovation logic; customer focused innovation; building and analyzing business models; Business
model canvas, Introduction to lean startups, Business Pitching
6 Organizing Business and Entrepreneurial Finance:
Forms of business organizations, sources and selection of venture finance options and its managerial
implications. Policy Initiatives -role of institutions in promoting entrepreneurship.
Reference Books:
Sr.No. Name ofthe Title ofthe Book Year Publisher
Author Editio Company
n
1.National Mitra, Sramana Entrepreneur Journeys 2008 Booksurge Publishing
(Volume 1),
2.National R. Gopal, Entrepreneurship and 2010 Excel Books
PradipManjrekar. Innovation Management (an
Industry Perspective)
3.National Shlomo Maital and D Innovation Management: 2007 Response Books, Sage
V R Seshadri, Strategies, Concepts and Publications,
Tools for Growth and Profit. New Delhi.
4.International Davila, Tony , The innovation paradox : 2014 Massachusetts (2014)

Epstein, Marc why good businesses kill
J. Boston, breakthroughs and how they
can change.
5.International Govindarajan, Vijay 10 Rules for Strategic 2005. Boston: Harvard
& Trimble, Chris, Innovators; Business School Press,
6.International David Holt Entrepreneurship :New 1998 Prentice Hall India.

Venture Creation
7.International Timmons, Jeffry A., New Venture Creation: 2011 1st Edition. McGraw-
Gillin, L. M., Entrepreneurship for the 21st Hill Irwin.
Burshtein, S., and Century – A Pacific Rim
Spinelli, Stephen Jr. Perspective,
ISBN: 0070277664
8.International Davila, T., Epstein, Making innovation work : 2006 0- Upper Saddle River
M J.,Shelton, R. how to manage it, measure it, 13- Wharton School
profit from it 149786- Publishing
3
9.International Hisrich,R.D., Peters, Entrepreneurship 2013 McGraw-Hill

M.P., and Shepherd,
D.
Journals:
1 Journal of Business Venturing
2 Entrepreneurship Theory and Practice
3 Journal of Small Business Management
4 Academy of Management Review
5 Journal of Small Business and Entrepreneurship
6 Venture Capital
7 Small Business Economics
8 Family Business review
OnlineResources:
No
1 www.brikenbulbs.com
2 www.en.wikipedia.org/wiki/business.plan
3 www.brainstorming.co.uk
4 www.mind-mapping.co.uk
5 www.ecic.adelaide.edu.au
6 www.mckinsey.com/
7 www.ideo.com
8 www.business.gov.au
9 www.wdc-econdev.com
10 https://hbr.org/2013/07/innovation-isnt-an-idea-proble
MOOCs
Resources Name Website Address
UniversityofFlorida www.coursera.org
UniversityofLondon www.cefims.as.uk
Alison https://alison.com/
Khan Academy - free online courses and lessons https://www.khanacademy.org/
Swayam swayam.gov.in
Semester CourseCode CourseTitle
III 304 Summer Internship
CORE 6 CES UE:IE = 70:30

III 305 Change Management
Core 2 CES IE 100
Course Objectives:

i) To understand the fundamentals of change management and the process of planned
change.
ii) To understand the different approaches of bringing about change in organizations.
iii) To understand the importance of culture as a change facilitator.
iv) To understand the impact of change on HR Initiatives of the organization.
Learning Outcomes :
I) Understanding the change process in organizations and the factors hindering change.
II) Understand the Organizational Development as a change process and have a
knowledge of the various interventions.
III) Appreciate the Organizational Work Processes and its implication for bringing about
change in organizations.
IV) Realize the significance of culture and leadership in managing change.
V) Analyze problems emanating from the human side of the enterprise and apply HR
initiatives to manage them.
Units: - Syllabus – Change Management
Unit No : Fundamentals of Change:
1 Defining change Management, Forces for change; internal forces, externalforces.
Resistance to change; individual resistance to change, organizational resistance to
change. Techniques to overcome resistance to change, Types of change, Strategies to
manage change, Kurt Lewin’s Model of change.
Unit No : Changing the Human Side of the Enterprise:

2 Organizational Development; Definition,characteristics,process of Organizational
Development,OD and Action –Research based model of change,Diagonistic Models;
purpose of diagnostic models,Weisboard’s Six Box Model,ConguranceModel,OD
Interventions; definition and classification of OD interventions, Role of OD
consultant, Ethical Issues in OD.
Unit No : Organizational Change:
3 Defining organizational change, targets of organizational change, Lewin’s Force –
Field Theory of change, Evolutionary Change in organizations; TQM, Six Sigma,
Flexible workers and Flexible Work Teams, Revolutionary Change in
Organizations; Business Process Re-engineering, Restructing, Innovation.
Unit No : Leading Change:
4 Transformational and Transactional leadership, Visionary andCharismatic
leadership, Creating Shared Vision, Leadership and change, Ingredients of
leadership for creativity & Innovation, Challenges in leading for creativity &
Innovation.
Unit No : Change & HR Management:
5 Role of HR professionals in managing change, Individual Issues in managing
change; communication, employeetraining, creating a common value orientation,
participativemanagement. Group Issues in managing change; Team building, Self-
ManagedTeams, Cross Functional Teams,HRD initiatives and attitudinal change,
attitude surveys, Overview of Performance Management, Performance Models,
performance driven organizational change, Performance Matrix, managing change
through Balanced Scorecard, HR Scorecard.
Unit No : Culture and Change:
6
Introduction, Concept of Organizational Culture, Dimensions of Culture,
Types of Culture, Assessing Organizational Culture, Role of Culture in
Managing Change, Culture as an important ingredient of Organizational Creativity.
Norms that promote Creativity and Innovation, Norms that promote Implementation.
Organizational Politics; the link between Politics, Power and Conflict, Power and
conflict in times of change. Principles of creativity and innovation. Do strong,
cohesive cultures hinder innovation?
Reference Books:
Reference Name of the Author Title of the Year Publisher

Books Book Edition Company
(Publisher)
1– Dipak Kumar Bhattacharyya Organizationa 2011 Oxford
National l Change and University
Development Press in
2011
2– Maheswari, B. L and D P Sinha. Management 1991 TMGH
National of Change
through HRD
3– Gareth R Jones& Mary Mathew Organizationa 7th Edition Pearson
National l Theory
,Design and
Change
4-National NilanjanSengupta, Managing PHI
Mousumi.Bhattacharya&R.N.Sengup Change in
ta Organizations
5-National Organizationa 6th Edition Pearson
Wendell L. French&
l 1999
Cecil H. Bell. Development:
Behavioural
Science
Interventions
for
Organization
Improvement.
6– Andrew Pettigrew & Richard Whipp. Change Infinity

Internationa Management Books
l
7– Jean Helms Mills, Kelly Dye & Organizationa Routledge.
Internationa Albert J.Mills. l Change
l
8– AlfranchNahavandi, The Art and 7th Pearson.
Internationa science of Edition,201
l Leadership, 8
9- Robert A Paton & James McCalman, Change 3 Edition Sage
Internationa Management Publication
l .
Online Resources:
1 leanchange.org/blog
2 https://blog.simonassociates.net/
3 www.mindtools.com
4 www.questia.com
MOOCs:

1 i) www.coursera.org
3 alison.com
4 www.edx.org
III 306 DIGITAL MARKETING

Open 1 CES IE 100
Subject / Learning Objectives :

i) To introduce students to the fundamental concepts of Digital marketing
ii) To make students aware about changing consumer behavior in the digital world
iii) To give understanding of formulation digital marketing strategy
iv) To introduce students with various digital marketing platforms
v) To introduce students with digital marketing analytics
vi) To introduce students with the concept of E-CRM
Learning Outcomes :
I) Students will able to understand the concepts of Digital marketing

II) Students will able to know the consumer behavior in the digital world
III) Students will able to plan digital marketing strategy
IV) Students will able to understand significance of various digital marketing platforms for
digital marketing
V) Students will able to understand and use CRM in digital marketing
Units: - DIGITAL MARKETING
Unit No : Introduction to Digital Marketing : Introduction, Nature, scope and significance

1 of digital marketing. Difference between traditional marketing and digital
marketing. Digital marketing platforms. Digital Marketing Era and the way
forwards
Unit No : Digital Consumer: Understanding Consumer behavior in digital world.
2 Marketing Funnel. Digital marketing funnel. The digital revolution in India.
Understanding the digital business. STP for digital marketing. Concept of
Online marketing Mix.
Unit No : Digital marketing Strategy : How to create effective digital marketing strategy,
3 digital marketing planning- Strategy, Goal, Action. Digital marketing channels.
Unit No : Digital marketing Platforms: Search Engine Optimization (SEO) CONCEPT,
4 SIGNIFICANCE, Optimizing website, On Page Optimization, Off Page
Optimization. Introduction to SEM, introduction to E mail Marketing , Mobile
Marketing, content marketing, affiliate marketing, social media marketing
Unit No : Digital marketing analytics : Introduction to digital marketing analytics,
5 difference between why digital marketing analytics, what is DMA, digital
marketing analyst. Tools for digital marketing analytics.
Unit No : CRM : Concept, significance, e-CRM, difference between CRM and e-CRM.,
6 Tools for CRM
Reference Name of the Author Title of the Book Publisher Company

Books
(Publisher)
1 – National RPrasad Digital Marketing
2 – National SameerKulkarni Virtual Marketing
3 – National :Vandana Ahuja Digital Marketing
(Oxford
Universitypress
4– Arnold, etal Web Marketing
International
5– Philip Kotler, Marketing 4.0: Moving
International HermawanKartajaya, from Traditional to
Iw Digital
6– Ryan Deiss, Russ Digital Marketing For Wiley Publication
International Henneberry Dummies
Online Resources:

No
1 https://neilpatel.com/what-is-digital-marketing/
2 https://www.digitalmarketer.com/digital-marketing/
3
4
5
MOOCs:
Resour Web site address

ces No
1 https://learndigital.withgoogle.com/digitalunlocked/certificationhttps://www.coursera.
org/specializations/digital-marketing#courses
2
3
4
MBA Sem III
CORPORATE TAXATION

III 307 Corporate Taxation
Open 1 CES IE=100
i) To introduce and orient the students with the definition and underlying provisions of
Direct tax law and
ii) To develop broad understanding of the tax laws and accepted practices.
iii) To make them understood regarding practical aspects of tax planning as an important
managerial decision making process.
Learning Outcomes :
I) UNDERSTAND various basic concepts/ terminologies related Taxation

II) Calculation of Income under differential head of income
III) Understand Basic concepts for taxation of companies
IV) DESIGN/ DEVELOP / CREATE tax saving plan.
V) EXPLAIN how tax planning can be done
VI) ILLUSTRATE how online filling of various forms and returns can be done
Units: - Syllabus – CORPORATE TAXATION

Unit No : 1 Introduction to Income: Definitions: Person, Companies, Association of persons
and trust , Minors, Cooperative registered firms, Income , Deemed income ,
Concept of Assessee , Assessment year, Previous year, Gross total income , Total
income , Residential status and scope of total income on the basis of residential
status, Agricultural income, Income exempt from tax
Unit No : 2 Calculation of Income under differential head of income: Salaries, perquisites,
gratuity and retirement benefits, income from house property, capital gain, income
from other sources, income from business and profession, problems arising from
aggregation of income and set off and carry forward of looses. Deductions under
chapter VIA. Computation of income and Return of Income Tax.
Unit No : 3 Basic concepts for taxation of companies: Company and types of companies,
different heads of income, Deduction from gross total income for companies,
basic calculation for computation of taxable income of companies, Minimum
alternate tax.
Unit No : 4 Tax Considerations for Managerial Decisions: Tax considerations for specific
financial and managerial decisions like capital structure decisions, deemed
dividend, dividend, own or lease, make or buy, repair or renewed, managerial
remuneration, tax planning relating to mergers and demergers of companies.
Unit No : 5 Tax planning: Concepts relating to Tax Avoidance and Tax Evasion and tax
planning, Tax planning with reference to: Location of undertaking , Type of
activity , Ownership pattern, Tax incentives and Tax exemptions.
Unit No : 6 Tax Administration and Management: Filing of Returns and assessments,
Penalties and Prosecutions, Appeals and Revisions, Review, Rectification,
Advance tax, Tax deducted at source .Basic concept of International Taxation and
Transfer pricing, Avoidance of double Taxation Agreements.

Reference Books:
Reference Name of the Title of the Book Publisher Company

Books Author
(Publisher)
1 – National Dr. V. K. Corporate Tax planning , Taxman Publications New Delhi.
Singhaniya and Business Tax
Procedures’
2 – National AhujaGirish, , ‘Simplified Approach Bharat Law House Pvt. Ltd. New
Gupta Ravi, to Corporate Tax Delhi.
planning and
Management’
3 – National .) Direct Taxes: Income Pearson Education
NitinVashisht Tax ,and Tax planning’,
and B.B. Lal
4– Alex Easson Tax Incentives for (Kluwer Law Internation).
International Foreign Direct
Investment
5– Daniel Q. Corporate tax planning (Little Brown & Company,
International Posin London)
6– Christiana Double Taxation, Tax (Kluwer Law International).
International HJI Panayi Treaties, Treaty
Shopping
Online Resources:

No
1 https://www.investopedia.com/terms/c/corporatetax.asp
2 https://cleartax.in/s/corporate-tax
3 https://www.lexisnexis.com/uk/lexispsl/tax/document/393773/55KG-
S061-F18C-V2X4-00000-
00/Basic_principles_of_corporation_tax_overview
MOOCs:

1 www.coursera.org
3 alison.com
4 www.edx.org
Course : MBA (HR) CBCS 2020 – w.e.f. - Year 2020 – 2021
III 308 Negotiation Management
Open 1 CES IE = 100
Course Objectives:

v) Understanding the role of manager as counsellor
vi) comparing the techniques of counseling
vii) appraise the ethical, cultural and gender issues in counseling
viii) understanding the process for negotiation
ix) comprehending the role of HR manager in negotiation
x) improving and applying the negotiation skills
Learning Outcomes :
I) Describe the role of counsellor
II) applying the techniques of counseling
III) Identify the ethical, cultural and gender issues in counseling
IV) planning the negotiation meeting
IV) developing the negotiation skills
V) assess the role of HR manager as negotiator
Units: - Syllabus : Negotiation Management

Unit No : Managers as Counsellors–Specific Role of HR managers in counselling–The
1 Helping Relationship and the Helping Process– Helpers and Clients as diverse
persons- Types of Counseling- Need for Counseling
Unit No : Development of Counselling Skill–Internal Frame of Reference–Attention and
2 Interest–Managing resistance and making referrals–Active listening–Problem-
solving–Coaching, demonstrating and rehearsing
Unit No : Important issues in managerial counseling–Multi-cultural and gender issues–
3 Ethical issues– Specific counselling issues for HR managers
Unit No : Significance of Negotiation skills for Managers– interpersonal skills–
4 Understanding the Imperatives for negotiation– basic theoretical principles–
Planning for effective negotiations– Negotiation Process
Unit No : Negotiating integrative agreements—HR Manager as Negotiator –Background to
5 Negotiation– Development of Negotiation Skill—Phases of Negotiation and the
Role of HR Managers–Skills and Requirements of Negotiation
Unit No :
6
Current trends, issues and practices in Negotiation in Indian Industries
Reference Books:

Books
(Publisher)
1 – National Sage Publications Pvt.
Basic Counselling Ltd.
Richard Nelson- Skills: A Helper's
Jones Manual
2 – National
Prentice-Hall
Counselling Skills for
K. Singh Managers
3 – National
Universities Press
F. Alan
Negotiation Skills and
Strategies
4–
International
Michael L Spangle, Negotiation Regis University

Myra Warren Communication for .
Isenhart Diverse Settings
5–
International
Stephen Palmer, Psychology Press
Gladeana McMahon Handbook of
Counselling
Online Resources:

Resour
ces No
1 https://www.knowledgehut.com/tutorials/project-management/negotiation-skills
2 https://www.pon.harvard.edu/daily/negotiation-skills-daily/top-10-negotiation-
skills/
3 https://www.prweb.com/releases/2006/01/prweb329478.htm
4
https://www.academia.edu/24964222/New_Free_Download_Counseling_Skills_R
esources_download_and_share_
5 https://www.pdfdrive.com/counseling-books.html
MOOCs:

1 https://www.edx.org/
2 https://www.coursera.org/
3 https://alison.com/
4 https://swayam.gov.in/nc_details/NPTEL
Elective - Marketing Management: Course - Consumer Behavior.
Course: MBA (General) CBCS 2020 – w.e.f. - Year 2020 – 2021
III MK01 Consumer Behaviour
Core Elective 2 CES UE:IE =70:30
Course Objectives:
Subject / Course Objectives:

xi) To understand the importance Consumer Behavior in Marketing.
xii) To study the individual determinants of Consumer Behavior.
xiii) To realize the environmental influences on Consumer Behavior.
xiv) To study the Buying decision making process and its types.
xv) To study the Consumer Behavior in Indian context.
xvi) To understand the role of B2B marketing.
Learning Outcomes:
i) To learn the knowledge of the Consumer Behavior in Marketing.
ii) To identify the needs and wants of the customers.
iii) To analyze the environmentalinfluences on Consumers.
iv) To know to the steps in Buying Behavior process.
v) To realize the Consumer Behavior in Indian context.
vi) To learn the Consumer Behavior in B2B marketing.
Name: - Syllabus – Consumer Behaviour
Unit No: 1 Introduction to Consumer Behavior:
Meaning of Customers and Consumers, Difference between Customers
andConsumers,Types of Customers and Consumers.
Definition and Meaning of Consumer Behavior, Different Buying Roles in Consumer
Behavior, Importance of Consumer Behavior in Marketing.
Unit No: 2 Individual Determinants of Consumer Behavior:

Consumer Needs- Meaning of Consumer Needs, Maslow’s Hierarchy of Needs.
Motivation and Involvement–Meaning of Motivation, Elements of Motivation,
Buying Motives and itstypes, Positive and Negative Motivation.
Involvement – Meaning and Types of Involvement, Measures of Involvement.
Personality and Self-concept–Meaning of Personality, Nature of Personality.
Self-concept – Meaning of Self-concept, Components of Self-concept.
PerceptionLearning– Meaning of Perception, Elements of Perception.
Learning - Meaning of Learning, Elements of Learning.
Attitude and Attitude change–Meaning of Attitude, Characteristics of Attitude,
Strategies for Attitude change.
Unit No: 3 Environmental Determinants of Consumer Behavior:

Cultural influences, Sub culturalinfluences, Social Class influences, Social Group
influences, Family influences andPersonal influences on Consumer Behavior.
Unit No: 4 Consumer Buying Decision Making Process:
Need recognition, Information Search, Evaluation of alternatives, Purchase decision,
Post Purchase behavior.
Consumer Behavior Models:
Howard Seth Model, Engel-Blackwell-Miniard Model and Nicosia Model of
Consumer Buying behavior.
Unit No: 5 Types of Buying Behavior:
Complex Buying Behavior, Dissonance-Reducing Buying Behavior, Habitual Buying
Behavior and Variety Seeking Buying Behavior.
E-Buying Behavior.
Consumer Research:
Meaning ofConsumer Research, Consumer Research Process, Methods of Consumer
Research, Role of Consumer Research in Consumer Behavior.
Diffusion and Adoption of Innovation:
Meaning of Diffusion of Innovation, Diffusion of Innovation Process,
Meaning of Adoption of Innovation, Adoption of Innovation Process, Importance of
Adoption and Diffusion of Innovation in Consumer Behavior.
Unit No: 6 Introduction to B2B Marketing -

Meaning of Business Marketing, Business Market Customers, Characteristics of
Business Markets, Organizational Buying Behavior,Marketing Strategies for
Business Markets, Organizational Markets in India.

Reference Books:
(Publisher)
1 – National Dr. S.L. Gupta Consumer Behavior: 2nd Edition Sultan Chand & Sons,
&Sumitra Pal An Indian 2014 New Delhi.
Perspective
Text & Cases
2 – National Suja R. Nair Consumer 2nd Edition Himalaya Publishing
Behaviorin Indian 2015 House.
Perspective
Text with Cases
3 – National Michael D. Business Marketing 12thEdition South-Western
Hutt&Thomas W. Management: B2B 2016 Publication.
Speh
4– Blackwell, Consumer Behavior 10th Cengage Learning.
International Miniard, India Edition Edition
Engel&Rehman 2017
5– Leon G. Consumer Behavior 12th Pearson.
International Schiffman, Joseph Edition
Wisenblit& S. 2018
Ramesh Kumar
6– David L. Loudon Consumer Behavior: 4th McGraw Hill Inc.
International & Albert J. Della Concept and Edition
Bitta Applications 2001
Online Resources:
Online Resources No. Web site address

1 https://onlinelibrary.wiley.com/journal/14791838
2 https://www.westburn-publishers.com/journals/customer-b...
3 https://www.tandfonline.com/doi/ful
4 www.mheducation.com/hoghered/category.10366
5 https://books.google.co.in/books/consumer behaviour
MOOCs:
Resources No. Web site address

1 https://onlinecourses.swayam2.ac.in/imb19_mg20/preview
2 https://onlinecourses.nptel.ac.in/noc20_mg14/preview
3 https://www.mooc-list.com/tags/consumer-behaviour
4 https://alison.com/humanities/psychology courses/consumer
behaviour
5 https://www.tandfonline.com/doi/full
Elective - Marketing Management: Course – Services Marketing
III MK02 Services Marketing
Course Objectives:
xvii) To provide in-depth insight in managing and delivering of quality services
xviii) To create awareness about the services sector, the challenges and opportunities therein.
xix) To understand the need and importance of people, process and physical evidence in
Services Marketing Mix.
Learning Outcomes:
After studying this course the learner would be able to
i) Understand the challenges and opportunities involved in services sector.
ii) Understand the aspects of developing new services, promoting the services and making it
available in a convenient manner.
Name: - Syllabus – Services Marketing
Unit No: 1 Introduction to Services: Meaning, Goods Vs Services, Characteristics of Services –
Intangibility, Inconsistency, Inseparability and Inventory; Classification of Services;
Growth of Service Sector in India, Factors responsible for growth of service sector in
India.
Unit No: 2 Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix;
Product-Levels of service product, the Flower of Service, Service Blueprint- the concept,
components of service blueprint, Steps involved in preparing service blueprint, Stages in
new service product development, Service Life Cycle
Place : Place – Distribution Strategies for Services, channels of distribution in services,
Challenges in distribution of Services
Promotion: Promotion objective for Services; Personnel Selling, Advertising and Sales
Promotion; Services marketing triangle
Pricing: Pricing objectives, Pricing strategies- market skimming , market penetration,
synchro pricing, psychological or odd pricing , market segmentation pricing
Unit No: 3 People: role of service employees in a service business, Service profit chain, Concept of
Service encounter – Moment of Truth; Training and development of employees
Physical evidence: Nature, Importance of physical evidence in
services; Service scope.
Process: Service as a process & as a system– Strategies for managing inconsistency –
Customers as ‘co-producers’ of services; Self Service Technologies
Unit No: 4 Service Guarantee – Concept, Handling complaints effectively; Defects, Failures and
Recovery.
Unit No: 5 Service Quality: Meaning, Determinants /dimensions of service quality; How customers
evaluate service performance, Service Quality Models- Gaps Model, SERVQUAL
Unit No: 6 Managing the demand and supply of services: patterns and determinants of demand,
strategies for managing the demand, managing the capacity- capacity planning – waiting
line strategies, inventorying the demand through reservations.
Reference Books:
Reference Name of the Author Title of the Book Year Publisher Company
Books Edition
(Publisher)
1 – National Valarie A Zeithaml, Services Marketing 4th Tata McGraw Hill
Dwayne D. Gremler, Edition Publications
Mary Jo Bitner and
Ajay Pandit
2 – National K Ram Mohan Rao Services Marketing 2nd Pearson Education
Edition
4– ChrostopherLovlock, Services Marketing 7th Pearson Education

International JayantaChaterjee Edition
Online Resources:
MOOCs:
1 https://onlinecourses.swayam2.ac.in/imb19_mg20/preview
2 https://onlinecourses.nptel.ac.in/noc20_mg14/preview
3 https://www.tandfonline.com/doi/full
I FM01 Investment Analysis and Portfolio Management
Core Elective 2 CES UE:IE = 70:30
Course Objectives:
i) To acquaint the students with basic concepts and avenues of investment, concept of
risk and return related to investment.
ii) To explain the concept of Mutual Funds and derivatives and how to evaluate them.
iii) To explain the concept and applications of fundamental analysis and technical
analysis for stock investments.
iv) To clarify how to construct the Investment plans for Individuals in different stages
of life cycles and different situations.
v) To explain the calculation of the risk and return for securities and for portfolios.
vi) To elucidate the modern portfolio theory and market efficiency using both
theoretical and empirical arguments.
Learning Outcomes :
At the end of the programme students will able to-
i) Understand the risk and return relationship and various investment alternatives
available in India.
ii) Comprehend the concept of Mutual Funds and derivatives and how to evaluate them.
iii) Understand how to use fundamental analysis and technical analysis for stock
investments.
iv) Create a policy statement to showcase the objectives and risk tolerances of numerous
categories of individual and institutional investors which can help in making
Investment plans for Individuals in different stages of life cycles and different
situations.
v) Evaluate the effect of risk on investment decisions. Students will able to calculate
the risk and return for securities and for portfolios.
vi) Understand the modern portfolio theory and market efficiency using both theoretical
and empirical arguments.
Units: - Investment Analysis and Portfolio Management

Unit No : 1 Introduction: Meaning, objectives, Scope, and Constraints Process of
Investment, Avenues of Investments, Concepts of risk and return with reference
to Investment, basic principles of risk management, risks involved in
Investment, Current scenario of Investment in India, Role of Securities Market
in Indian economy
Unit No : 2 Mutual Fund and Derivatives: Basic concepts, Functioning and Objectives of
Mutual Fund, Types of Mutual Fund Schemes, Analysis of MF, Performance
Evaluation of MF Schemes using Sharpe, Treynor and Jenson‘s Models, Basic
concept and types of Derivatives, Developments in Derivative and MF market in
India
Unit No : 3 Fundamental Analysis and Technical Analysis: Fundamental Analysis -
Economic, Industry and Company analysis, Valuation of Equity and Preference
shares, Technical Analysis - Concept, Importance and Limitations of Technical
Analysis, Dow Theory, Technical Indicators and charts used in technical
Analysis, Behavioral Finance and its impact on Investment decision making
Unit No : 4 Portfolio Management: Portfolio Meaning, Characteristics and Objectives,

Process of Portfolio Management, Investment policy statement and asset
allocation, Equity Management Strategies, Systematic Investment Plan (SIP),
Analysis of Debt Instrument, Bond Management Strategies, preparation of
Investment plans for Individuals in different stages of life cycles and different
situations
Unit No : 5 Calculation for risk and return for Security/Portfolio: Problems on calculation of
risk and return for security (mean, variance, and standard deviation), Problems
on risk and return associated with portfolio consisting maximum three securities
(mean, variance, and standard deviation), Capital Asset Pricing Model and its
application
Unit No : 6 Portfolio Theories: Efficient Market Hypothesis concepts and forms of EMH,
Testing techniques of Weak Form, Random Walk Theory, High Frequency
Trading and its impact on EMH, Arbitrage Pricing Theory, Efficient Frontier,
Optimal Portfolio,Efficient Frontier and Investor Utility ,Indifference Curve

Reference Books:

(Publisher)
1 – National Prasanna Investment Analysis 2012, 4th Tata McGraw Hill,
Chandra and Portfolio Edition New Delhi
Management
2 – National I M Pandey Financial Management 2010, , 10th Vikas Publishing
revised House
Edition
3 – National Bhalla, V.K. Investment 2010, 17th S.Chand& Sons,
Management: Security Edition.
Analysis and Portfolio
Management
4– Frank K. Reilly, Investment Analysis 2012, 10th Cengage Learning
International Keith C Brown and Portfolio Edition
Management
5– E. Fischer 2018, Pearson Education,

International Donald , J. Jordan Security Analysis 7thedition.
Ronald , K.
Pradhan Ashwini Portfolio Management
6– Eugene F. Financial Management 2017 Cengage Learning

International Brigham, Michael :Theory and Practice
C. Ehrhardt
Online Resources:

1 https://www.moneycontrol.com
2 https://www.nseindia.com
3 https://www.sebi.gov.in
4 https://www.rbi.org.in
5 https://www.investopedia.com
MOOCs:

1 https://swayam.gov.in
2 https://www.edx.org
3 https://alison.com/certificate-courses
III FM02 Management of Financial Services
Course Objectives:
i) To give the students an insight into the principles, practices of the prominent Financial
services and their functioning in the changing economic scenario.
ii) To make critical appraisal of the working of the specific financial Services in India.
iii) To brief the students about developments in financial services.
iv) To provide a judicious mixture of theory and business practices of the contemporary Indian
financial services.
Learning Outcomes : After completion of this course, the student will be able to
i) Understand the role and function of the Indian financial system , Financial Market and
Various instruments of Financial Services.
ii) Demonstrate an awareness of the current structure and regulation of the Stock Exchange
Mutual Fund Industry, Merchant Banking and Venture capital concept in Indian Context.
iii) Understand the concept of Rural Banking, Microfinance in Indian Financial service.
iv) Evaluate and create strategies to promote financial products and services.
Units: - Syllabus – Management of Financial Services

Unit No : 1
Introduction to Indian Financial System: Meaning and Functions of IFS,
Development of Financial System in India, Weakness of Indian Financial Systems.
Structure of Financial System-Financial Market, Financial Institutions
/Intermediaries and Instruments.
Financial Service : Meaning, Features of Financial Service, Classifications,

Importance and Scope of Assets/Fund Based Services:- Hire purchase finance,
Leasing , Factoring , Forfeiting, Loan Syndication, Consumer Credit, Challenges
facing the financial services sector .
Unit No : 2 Financial Market Operations: Recent Development of Indian Capital and Money
Market ,
Capital Market Operation: New Issue Market- Functions of New issue market,
players of New issue market, Primary and Secondary market Operation, Procedure
of (IPO), Book Building. Role of Capital market Intermediaries Recent cases of
IPO’s in India.
Money Market Operation: features and objective of money market, Recent
Developments, Composition of Money Market.
Stock Market Operations: Stock Exchange functions in India, Listing of securities-

Stock Indices in India- SENSEX and NIFTY - BSE&NSE
Unit No : 3 Investment Banking Overview of commercial vs. Investment banking, capital

raising, debt, equities,
Merchant Banking: Origin, Nature and scope of merchant banking , Role of
Merchant Banker, types of Merchant banking services, Project Counseling , Pre-
issue and Post –Issue Management ,Progress of Merchant banking in India,
guidelines for merchant bankers issued by SEBI.
Mutual Fund: Concept, Structure of Mutual fund Operations in India, Types of
Mutual Fund, Advantages and Limitations of Mutual Fund, Problems for Slow
growth of Mutual fund concept in India, Guidelines for Mutual fund service,
Rights &facilities for Investors, Future of Mutual fund industry. Recent cases on
Mutual Fund Industries in India
Unit No : 4
Venture Capital: Venture capital: Origin, concept, features, Advantages and
Limitations, Stages in venture capital financing, Venture capital Guidelines-
Methods of venture financing. Case studies of Venture capitalist companies
Unit No : 5 Credit Rating and Securitization: Credit Rating: Introduction, Meaning, functions
of credit rating agencies, Major Players in credit rating agencies in India, Debt
Rating System of CRISIL, ICRA and CARE.
Securitization: Concept and Meaning, modus Operandi, Securitization in India and

new guidelines on Securitization
Unit No : 6 Rural Banking and Microfinance: -Financing Rural Development: Functions and
policies of RBI and NABARD; Rural Credit Institutions-Role and function,
Regulation of Rural Financial Services.
Microfinance: Origin, Meaning and Concept, advantages and Limitations, Micro

credit, micro insurance scheme, SHGs/NGOs, linkages with banking, Role and
Functions of Linkage banks towards development of Microfinance Industry in
India.
Reference Books:

(Publisher)
1 – National E-Gordon, K Financial Markets and Revised Himalaya Publishing House
Natarajan Services 6th
Edition
2010
2 – National M.Y.Khan Financial Services,. 2010 Tata McGraw Hill
3-National Bharati V. The Indian Financial 2010 Tata McGraw Hill

Pathak System: Markets,
Institutions and
Services
5 –National Ramesh Babu Indian Financial 2011
System
6 –National G.S. Batra Financial Service New 2015 ND publication
Innovation
7–National Gurusamy Financial Services 2009 Tata McGraw-Hill
Education, 2009
Journals :
1. Indian Journal of Finance.
2. ICFAI Journal of Applied Economics
3. ICFAI Journal of Emerging Market Finance
4. Journal of Financial Research
Online Resources:

No
1 corporatefinanceinstitute.com
2 https://www.pdfdrive.com/banking-and-indian-financial-systems
3 https://www.pdfdrive.com/indian-financial-system-and-management-of-
financial-institutions
4 https://www.pdfdrive.com/capital-markets-financial-management-and-
investment-management-
5 https://www.google.co.in/books/edition/The_Indian_Financial_System_Ma
rkets_Inst
MOOCs:

No
1 FinTech and the Transformation in Financial Services (Coursera)
I HR01 Human Resource Planning and Development
Course Objectives:
i) Understanding the process of Human resource planning
ii) Appraise the techniques of HR planning
iii) Formulating the HR procurement and deployment
iv) Understanding the role of training and executive development
v) comparing and applying various methods of training
vi) Determining the training designs and evaluation
Learning Outcomes :
i) Describe the process of human resource planning
ii) applying the techniques for human resource planning
iii) Identify the human resource procurement an deployment
iv) IV) Explain the role of training and development
v) distinguish different methods of training and their applications
vi) assess the design and outcome of training
Units: - Syllabus : Human Resource Planning and Development

Unit No : 1 Concept of Human Resource Planning ; Objectives ; Need and Importance ; Process ;
Levels ; problems in HR planning and Factors influencing Human Resource Planning
Unit No : 2 Human Resource Demand & Supply forecasting tools and techniques – Managerial
Judgment ; Work-study methods ; ratio-trend analysis ; work-force analysis; work-
load analysis ; job analysis ; Staffing table ; markov analysis; skill inventory ;
replacement chart ; labour supply ; cohort analysis ; scenario analysis
Unit No : 3 Recruitment plan ; career planning ; succession planning; redeployment planning;

redundancy plan – retaining, retrenchment, VRS; Job-design
Unit No : 4 Concept of training, terms - education Knowledge, Skills, attitudes, need of training,
importance, objectives of training, ADDIE model, Principles of training; concept of
executive development: Objectives, importance, process of executive development
Unit No : 5 Training needs analysis (TNA): Meaning and purpose of TNA, TNA at different
levels, Process of TNA, output of TNA, Training and Development methods : On-
the-Job & Off-the-job, job instructions training, apprenticeship, internship,
demonstrations, self-directed learning, coaching, job rotation, project assignment,
simulation methods, lectures, case studies, group discussion, conferences, role
playing, management games, in basket exercise, sensitivity training, vestibule
training, e-training.
Unit No : 6 Designing training programme – considerations in designing effective training
programs selection of trainers, training material & aids, use of technology in training
Evaluation of training – Need for evaluating training, Kirkpatrick evaluation criteria –
reactions, learning, behavior, results, ROI, Cost-benefits analysis
Reference Books:
Reference Books Name of the Title of the Book Year Edition Publisher
(Publisher) Author Company
1 – National Dr. Rishipal Training and 2011 S. Chand

Development
methods
2 – National
Training for Sage
Rolf, P., and Development Publications Pvt.
UdaiPareek Ltd.
3 – National
J.W. Walker McGraw Hill.
Human Resource
Planning
4 – International
Noe, Raymond Employee Tata McGraw
A., and Amitabh Training and Hill.
DeoKodwani Development
5 – International
Edward, Leek Manpower Wiley
Planning, Strategy
and Techniques in
Organizational
Context
6 – International
Paul Turner HR Forecasting CIPD
and Planning
Online Resources:

1 http://www.eiilmuniversity.co.in/downloads/Human-Resource-
Planning-Development.pdf
2 https://www.pdfdrive.com/human-resource-planning-human-
resource-planning-e15282999.html
3 https://www.pdfdrive.com/human-resource-planning-
development-e38508079.html
4 https://www.pdfdrive.com/understanding-human-resource-
development-philosophy-processes-practices-routledge-studies-in-
human-resource-development-e184374786.html
MOOCs:

1 https://www.edx.org/
3 https://alison.com/
4 https://swayam.gov.in/nc_details/NPTEL
2 http://ugcmoocs.inflibnet.ac.in/Subject : Indian Financial

Markets andServices (26)
3 https://www.edx.org/course/financial-development-and-financial-inclusion
4 https://www.coursera.org/specializations/digital-transformation-financial-
services
III HR02 Labour Laws-I
Course Objectives:
i. To understand the laws and rules pertaining to labor

ii. To understand the various concepts and laws in LabourWelfare, health and safety
iii. To understand the laws and rules pertaining to social security
iv. To understand the laws related to discipline
Learning Outcomes :
i. Understanding various importance’s of labour laws in effective business

management.
ii. Understanding the legislation related to LabourWelfare, health and safety.
iii. Understand various statutory provisions related with industrial relations and labour
welfare.
iv. Analyze issues and challenges of applying provisions as per legislations in the
industry
v. Familiarizing, analyzing and applying the role of labor welfare in employee
motivation and satisfaction.
Units: - Syllabus Labour Laws-I

1 Industrial Jurisprudence
History and types of labour legislations, Concept of Jurisprudence, an overview
ofindustrial jurisprudence, principles of social justice, natural justice, equity
andeconomy, unique characteristics of Indian labour.
2 Laws relating to working condition - Factories Act 1948
Definition, provisions relating to health, safety and welfare, provisions relating
workinghours for adults, hazardous process, restriction on employment of women
and children,Certifying officers, enforcement of the act and penalties
3 Laws relating to wages

Payment of Wages Act 1936 ; definition, provisions for payment of wages,
authorizeddeduction, enforcement of the act, Minimum Wages Act, the Equal
Remuneration Act,1976 - definitions, payment of equal remuneration, advisory
committee,enforcement of the act
4 Social Security
1. The Employee Provident Fund, Miscellaneous Provisions Act, 1952
2. The Employee State Insurance Act, 1948
3. The Workmen COmpensation Act 1923
4. The Bombay Labour Welfare Act
The role of ILO in promoting social security, Contribution of ILO to Labour
Welfare
5 The INDUSTRIAL EMPLOYMENT ACT (STANDING ORDERS) 1946
Definition, Special features, Matters to be provided in Standing Orders, Submission
andcertification of Standing Orders. Payment of Bonus Act, Payment of Gratuity
Act,
6 The Maternity Benefit Act
Definition, right to payment of maturity benefit, provision pertaining to leave,
forfeiture of the benefit, Minimum Wages Act - Definition, provisions - meaning of
theterm "Wage" - Wage Vs. Salary, "Workmen Compensation Act"
Reference Books:
Reference Name of the Author Title of the Book

Books
(Publisher)
1 – National J.K.Bareja, Industrial Laws, Galgotia
and Sons
P.R.N.Sinha Industrial relations, Trade
unions and Labour
legislation, Pearson Edu
2 – National Paul Blyton, Peter Turnbull, Dynamics of employee

relations, Macmillan
3 – National V.P.Micheal, Industrial relations in India

and Workers Involvement
4 – National C.B.Memoria, Dynamics of Industrial
Relations
5 – National Agalgatti B B - Labour Welfare and
Industrial Hygiene ,
NiraliPrakashan
Online Resources:

No
1 https://www.ilo.org/inform/online-information-
resources/research-guides/national-labour-law/lang--
en/index.htm
2 https://guides.loc.gov/employment-and-labor-law/online-
resources
3 https://guides.library.utoronto.ca/c.php?g=251198&p=1673409
4 https://labour.gov.in/
5 https://ec.europa.eu/social/main.jsp?catId=157
MOOCs:

1 https://www.coursera.org/lecture/eu-law-doing-
business/labour-law-and-social-policy-oKS5T
2 https://swayam.gov.in/explorer?category=Law
III PM01 Quality Management
Course Objectives:
i) To understand the Quality Management concept and principles and the various tools
available to achieve Quality Management.
ii) Provide a basic understanding of "widely-used" quality analysis tools and techniques.
Create an awareness of the quality management problem-solving techniques currently in
use.
iii) Stressing upon the importance of the quality principles on the business performance.
Learning Outcomes :
1. Evaluate the principles of quality management and to explain how these principles can be
applied within quality management systems.
2. Identify the key aspects of the quality improvement cycle and to select and use appropriate
tools and techniques for controlling, improving and measuring quality.
3. Critically appraise the organizational, communication and teamwork requirements for effective
quality management
4. Critically analyze the strategic issues in quality management, including current issues and
developments, and to devise and evaluate quality implementation plans
Units: - Syllabus – Quality Management

Unit No : 1 Introduction : Definition, importance, objectives of quality, Types of Quality, Customer
driven quality, determinants of quality, cost of quality, dimensions of quality
Unit No : 2 Quality Control: Quality and Financial performance, quality control objectives, quality
control and inspection, quality assurance.
Unit No : 3 Control Charts for SQC :Statistical Quality Control (SQC). Control charts for variables
such as X, R charts and control charts for attributes such as p-chart,np-chart, c-chart.
Construction & use of the control charts.
Unit No : 4 Acceptance Sampling for SQC :Principle of acceptance sampling. Producer’s and
consumer’s risk. Sampling plans –single, double &sequential. Sampling by attributes
and variables.
Unit No : 5 Customer Focus: The importance of customer satisfaction, ACSI Model, Kano’s model
of customer satisfaction, customer – driven quality cycle.
Unit No : 6 Quality Systems: Need for ISO 9000 and Other Quality Systems, ISO 9000:2000
Quality, Quality Auditing, Six Sigma, Taguchi method, TS 16949, Kaizen.

Reference Books:

Books
(Publisher)
1 – National
2 – National Sundarrajan Total Quality Management PEARSON INDIA
3rd Edition
3 – National P. I. Jain Quality Control & Total Tata McGraw-Hill Education
Quality Management
4– John Bank The essence of Total Quality Prentice Hall
International Management
5– N. Managing for Total Quality Prentice Hall; International
International Logothetis Ed Edition
6– Dale H Quality Control Pearson Education
International Bester field
Online Resources:

No
1 www.iso.org
2 www.bis.gov.in
3 https://asq.org/quality-resources/total-quality-
management
MOOCs:

1 www.coursera.org
2 www.edx.org
III PM02 Business Process reengineering
Course Objectives:
i) To explain how organizational performance in terms of efficiency and effectiveness

can be improved through BPR.
ii) To introduce BPR as a change management tool.
iii) To explore and master the fundamental principles of BPR.
Learning Outcomes :
I) DEFINE the key terms associated with Business Process Reengineering.

II) EXPLAIN the various supporting and opposing forces to Business Process
Reengineering in simple business situations.
III) APPLYING APPLY modeling tools for simple business processes
IV) FORMULATE a working plan to establish a Business Process Reengineering team
V) EVALUATE the success of a BPR initiative in relation to the impact on organizational
KPIs.
VI) IMAGINE ways to improve business or non-business processes.
Units: - Syllabus Business Process reengineering

Unit No : Introduction to business processes: Definition of business process, Dimension of
1 business process, Common business processes in an organization, Definition of
business process redesign, Definitions of various management-related terms,
Overview of business process reengineering, Business processes improvement
Unit No : Introduction to Business Process Reengineering (BPR): Definition of business
2 processes – Concept of BPR - Definition of business process redesign, BPR -
Evolution, Definition, Need for reengineering, Benefits, Role of leader &
manager, Breakthrough reengineering model, BPR guiding principles, Business
process reengineering & performance improvement, Key targets of BPR, Myths
about BPR , What reengineering isn’t , BPR and other management concepts:
TQM, Quality function deployment, ISO standards, ERP. BPR and Process
Simplification, BPR and Continuous Improvement
Unit No : Enablers of BPR: Enablers of BPR in manufacturing – Agile Manufacturing,
3 Lean Manufacturing, JIT, Collaborative Manufacturing, Intelligent
Manufacturing, Production Planning, Product design & development.
Relationship between BPR and information technology, Role of information
technology in reengineering, Criticality of IT in business process.
Unit No : BPR & Information Technology: Introduction ,Relationship between BPR &
4 Information Technology, Role of Information Technology in reengineering, Role
of IT in BPR (with practical examples), Criticality of IT in business process, BPR
tools & techniques, Enablers of process reengineering, Tools to support BPR
,Future role of IT in reengineering
Unit No : BPR implementation methodology: Reasons of implementation of BPR,
5 Necessary attributes, BPR team characteristics, Key concepts of BPR, BPR
methodology, Different phases of BPR, BPR model, BPR methodology selection
guidelines, Common steps to be taken for BPR implementation
Unit No : The Power of Habit in organizations, Planned changes in business re-engineering
6 projects; Factors relating to change management systems and culture, Committed
and strong leadership, Factors relating to organizational structure, Factors related
to BPR program management, Factors related to IT infrastructure, Factors
Relating to BPR Failure, Problems in communication and organizational
resistance, Lack of organizational readiness for change, Problems related to
creating a culture for change, Lack of training and education, Factors related to
management support, Ineffective BPR teams, A framework for barrier
management.
Success factors of BPR: Reengineering success factors, Critical success factors of
BPR,

Reference Books:
Reference Books Name of the Author Title of the Book Publisher
(Publisher) Company
1 – National - Radhakrishnan, Business Process , PHI, Eastern

Balasubramanian Reengineering Economy Edition,
2008
2 – National - Jayaraman, Ganesh Business Process MGH.

Natrajan and Reengineering
Rangaramanujan
3 – National - Dey, Business Process Biztantra.

Reengineering and
Change Management
4 – International Harmon, P , Business Process Kaufmann

Elsevier/Morgan Change : A Guide for Publishers.
Business Managers
and BPM and Six
Sigma Professionals,
5 – International Walford, R.B., Business Process Artech House.
Implementation for IT
Professionals and
Managers,
6 – International Hammer, M. and Re-engineering the Harper Business
Champy, J, Corporation: A
Manifesto for
Business Revolution,
1 https://en.wikipedia.org/wiki/Business_process_re-engineering
2 https://searchcio.techtarget.com/definition/business-process-
reengineering
3 https://www.minit.io/blog/business-process-reengineering-
examples#accept
4 https://www.cleverism.com/business-competitive-business-
process-reengineering-bpr/
5 https://www.sweetprocess.com/business-process-
reengineering/#chapter-8
MOOCs:
1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
III IT01 System Analysis and Design
Core Elective 2 CES IE:UE:70:30
Course Objectives:
i) Explain what systems are and how they are developed.

ii) Identify and describe the phases of the systems development life cycle.
iii) Follow the analysis portion of the Systems Development Life Cycle in a disciplined
manner.
iv) Develop and evaluate system requirements.
v) Work effectively in a team environment.
vi) Describe the role and responsibilities of the systems analyst in the development and
management of systems.
Learning Outcomes :
i) IExplain the need for and value of a formalized step-by-step approach to the analysis,
design, and implementation of computer information systems.
ii) Use tools and techniques for process and data modeling.
iii) Describe the role and responsibilities of the participants in information systems°
development.
iv) Develop a feasibility analysis of a proposed system.
v) Develop and deliver a Requirements Definition Proposal for a new system in a well-
structured business proposal.
vi) Explain the common ways projects fail and how to avoid these failures.
vii) Implement various project management tools.
Units: - Syllabus – System Analysis and Design
Unit No : Introduction to system concepts: Introduction to System, characteristic, elements
1 of system, types of system, categories of information system
Unit No : General phases of system development life cycle: SDLC, waterfall model,
2 prototyping model, spiral model and 4GT, system analysis
Unit No : 3 Requirement and Structured Analysis: Feasibility Study, Fact-finding
3 techniques, Decision Tree and Decision Table Pseudocode, Structured English,
DFD
Unit No : Database Design and Documentation Techniques: ERD, System Flow Charts;
4 Functional Decomposition Diagram; Structured Flow-Charts.
Unit No : User Interface Design: Interface Design Dialogue, Strategies, Screen
5 Management
Unit No : Practical and case studies
6
Reference Books:
Reference Name of the Title of the Book

Books Author
(Publisher)
1 – National Awad System Analysis and Design
2 – National Senn System Analysis and Design:
3 – National Roger S. Pressman . Software Engineering a Practioner's Approach
Online Resources:

Resourc
es No
1 https://www.tutorialspoint.com/system_analysis_and_design/system_analysis_and_de
sign_quick_guide.htm
2 https://www.yourarticlelibrary.com/management/mis-management/system-analysis-
objectives-reasons-and-tools-mis/70388
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
III IT02 Information System Security & Audit
Course Objectives:
xx) Describe the general framework for IT risks and control.

xxi) Identify the unique elements of computer environment and discuss how they affect
the audit process.
xxii) Describe the security aspect and audit issues related to computer security.
xxiii) To enable the students to grasp knowledge of Auditing along with exposure to
modern business information systems.
xxiv) Understand the audit objectives and procedures used to test data management
controls.
xxv) Discuss the stages in the SDLC
Learning Outcomes :
I) Understand the difference between Security Metrics and Audits.

II) Knowledge on Vulnerability Management
III) Know the Information Security Audit Tasks, Reports and Post Auditing Actions
IV) Understand Information Security Assessments
V) Examine the multiple layers of IS security in organizations.
VI) Analyze the risk management approach to information assets’ security with respect
to operational and organizational goals.
VII) Evaluate physical and logical security controls, and the automated approaches in IS
security.
Units: - Syllabus – Information System Security & Audit
Unit No : 1 What is Information Systems (IS) Auditing? ,Need for control and audit of
computers, Effects of computers on internal controls, Effects of computers on
auditing, Foundations of Information Systems Auditing, Organizational
Responsibilities( Executive management, Auditors, IT and Information
security and General users) Information system control techniques, categories
of internal control, organizational controls, data processing environmental
control, Business continuity planning control, user control, boundary control,
input control, control over data integrity and security, logical access controls
and issues , preventative, detective, deterrent, corrective, recovery,
Administrative, Technical, Physical Types of audit procedures, Overview of
steps in an audit, Auditing around or through the computer
Unit No : 2 Meaning of Risk, Business risk, audit risk, security risk, and continuity risk.
SEI risk statement (two things needed to express risk clearly) Components of
risk: threat, vulnerability, exposure, impact, consequence Risk response
options: manage, reduce, transfer, ignore, monitor Threat classes: natural,
accidental and unintentional, intentional, political unrest, Threat agents, threat
agent motives, Four basic steps to a risk assessment.
Unit No : 3 Information security programs- Relative importance of people, policy, and
technology, Legal, Ethical and Professional Issues in Information Security
Program foundation: policy, education, ownership, defined responsibilities
Role of risk management in information security programs Information
Security Management- Supporting role and purpose of: policy, training,
culture, baselines, system acquisition and development, change management,
configuration management, monitoring, personnel policies, assessments,
metrics, and evaluation Incident response and basic steps: identification,
containment, collection, recovery, analysis Cyber frauds, cyber attacks,
impact of cyber frauds on enterprise, techniques to commit cyber frauds
Unit No : 4 Software / System Development Life Cycle- Four basic steps in SDLC:
analysis, development, testing, implementation General sense for SDLC risks
, Differences between pre- and postimplementation audits Pre-
implementation and Post-implementation: approaches, role of auditor,
advantages, disadvantages ( in both phases)
Unit No : 5 5 Evidence Collection- Audit software, Code review, test data, and code
comparison, Concurrent auditing techniques, Interview, questionnaires, and
control flowcharts, Performance measurement tools. Evaluating Asset
Safeguarding and Data IntegrityIntroduction, measures of asset safeguarding
and data integrity, Nature of the global evaluation decision, Determinants of
judgment performance, Audit technology to assist the evaluation decision,
Cost-effectiveness considerations, Overview of the efficiency evaluation
process, Performance indices, Workload models, System models, combining
workload and system models, Overview of the effectiveness evaluation
process, A model of Information System effectiveness, Evaluating system
quality, Evaluating information quality, Evaluating perceived usefulness,
Evaluating perceived ease of use, Evaluating computer self-efficacy,
Evaluating Information System use, Evaluating individual impact, Evaluating
Information System satisfaction, Evaluating organizational impact
Unit No : 6 6 Audit planning - Scope, objectives, Audits vs. assessments Need for
business continuity management, Business Continuity policy and Planning,
objectives Goals, plan, implementation, testing, Types of Back up, Disaster
recovery plan, Audit of BCP and DRP New trends- cloud computing, security
issues, mobile computing, BYOD(bring your own device) threats of BYOD,
web 2.0, social media and network – social network threats , Green IT
security service and challenges
Reference Books:
Reference Name of the Title of the Year Publisher Company

Books Author Book Edition
(Publisher)
1 – National Doug “Information (1997), Prentice Hall, ISBN:
Dayton, Technology 0136143148
Daug Audit
Dayton Handbook”,
2 – National Ron Weber Information Pearson Education Inc., Ninth
Systems Impression, 2013, ISBN 978-
Control and 81-317- 0472-1
Audit”,
3 – National Richard E. Auditor's - 978-0-470-00989-5 Willey
Cascarino Guide to publication
Information
Systems
Auditing
4– Frederick “Information Auerbach Pub, ISBN:
International Gallegos, Technology 0849399947
Sandra Control and
Allen-Senft, Audit”
Daniel P.
Manson
(1999)
5– James A. . “Information South Western College
International Hall Systems Publishing, 1999.
Auditing and
Assurance,”
6– Michael E. Principles of “Thomson Course
International Whitman Information Technology, 3rd Ed., 2008.
and Herbert Security,”
J. Mattord
Resourc
es No
1 https://core.ac.uk/download/pdf/6673169.pdf
2 https://www.tutorialspoint.com/system_analysis_and_design/system_analysis_an
d_design_security_audit.htm
3 https://www.isaca.org/resources/isaca-journal/issues/2016/volume-5/information-
systems-security-audit-an-ontological-framework
4 https://en.wikipedia.org/wiki/Information_security_audit
5 https://www2.deloitte.com/me/en/pages/technology/solutions/it_audit_and_infor
mation_system_security_deloitte_montenegro_technology_services_solutions.ht
ml
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
III IB01 Regulatory Aspects of International Business
Core elective 2 CES UE:IE = 70:30
Course Objectives:
 To enable the student to understand the international business transactions and legal
compliances related to the smooth conduct of business.
 To give background of legal framework of Cross border trade.
 To make students aware of Regulatory framework and also keep abreast with latest
cross border trade regulations
Learning Outcomes :
 The course will help students to understand the scenario of world trade and how
regulations help the smooth conduct of trade processes.
 The course will help students to know the various legal compliances and
documentations in the cross border trade.
Units: - Syllabus – Regulatory Aspects of International Business
Unit No : International Business transactions – Nature of cross border trade, Need to
1 govern the cross border trade, International Law, choice of Law, conflict of
Laws, Legal & Regulatory aspects
Unit No : Framework of Statutes that govern cross border trade, Statutes framed by country
2 of origin of transaction & International Guidelines
Unit No : Regulation of International Banking, High Financial gearing, BCCI International
3 affair, Bank for International Settlement
Unit No : Regulation of Monetary System, Period between wars, Breton Woods, Euro,
4 Smithsonian Agreement, Snake in Tunnel, Plaza & Louvre Accord, Regulatory
Arbitrage, Labuan Model, Currency Board
Unit No : Indian scenario – Process of Regulation & Deregulation ,Exchange Control
5 Manual, An Introduction to FEMA, FEDAI Role & Rules , UCPDC – ICC
Publication URC – ICC Publication Important clauses & interpretation ,Customs
& Baggage Rules – Sale of Goods Act, INCOTERMS
Unit No : International Debt Crises, Herstst Bank Crisis, Asian & other crises, Sovereign
6 Risk – State Immunity Act, International Accounting Standards, Trade related
Intellectual Property Rights, World Transfer Pricing

Reference Books:
Reference Name of the Author Publishers
Books
International ICC Publication UCPDC -Uniform Customs International Chamber of

and Practice for Documentary Credits Commerce
International Global Business Regulation Cambridge University Press
by John Braithwaite (February 13, 2000)
International Legal & Ethical Aspects of International Wolters Kluwer Law & Business
Business (Aspen College) (February 27, 2014)
by Eric L. Richards
International International Banking Legal and Regulatory Publisher-Rajiv Beri from
Aspects(Diploma in International Banking Macmillan India Ltd.
and Finance) by
Indian Institute of Banking and Finance,
Mumbai 2007-2008
National Regulatory requirements under FEMA 1999 FEDAI Publications,Govt.of
Vol I FEDAI Publication India
National Foreign Trade Policy – R- Return XOS &
BEF, FEDAI Publication
Online Resources:

1 http://www.ipindia.nic.in/
2 https://udyamregistration.gov.in/docs/nic_2008_17apr09.pdf
3 https://dgft.gov.in/CP/
4 https://www.fieo.org/
5 https://www.trademap.org/
6 https://msme.gov.in/know-about-msme
7. https://www.google.co.in/books/edition/International_Banking_Legal_Re
gulatory_A/IhYsJqiKj8EC?hl=en&gbpv=1&dq=regulatory+aspects+of+in
ternational++business+books+indian+author&printsec=frontcover
MOOCs:

1 https://www.edx.org/learn/international-trade
2 https://www.openlearning.com/courses/GFML3073/
III IB02 Export Import Policies Procedures and
Documentation
Course Objectives:
 To make students aware about the cross border trade procedures and practices in
International Logistics
Learning Outcomes :
 The course will provide a clarity on the Import-Export cycle.
 The course will help students to know the various compliances and documentations in
the Import Export Process
 The course will help students to know the logistic process and various agencies
involved the export –import process.
Units: - Syllabus – Export Import Policies Procedures and Documentation

Unit No : 1 International Business – Nature & Scope, Framework of International
Business, Meaning of Export/ Deemed Export/ Import
Unit No : 2 World’s Foreign Trade Scenario and Trade Composition,

India’s Foreign Trade,
Important Statutes/Acts/Policies for International Trade,
Export Procedure step by step from registration to final shipment and post
shipment.
Unit No : 3 Documentation in Export/ Import required for Sales Contract, Shipment,
Custom Clearance, Banks, Insurance and Transport etc.
Unit No : 4 Cross Border Payment Settlement Procedure with Advanced Payment

Method, Open Account Method, Documentary Credit, Documentary
Collection and Consignment Trading
Unit No : 5 International Trade Logistics – Meaning, Objective, International Logistic

Agencies in India and outside India, their functions.
Unit No : 6 Warehousing, Ports in India, Port Efficiency and Productivity, Freight
Forwarder, Custom House Agent, Multimodal Transport Operator,
Containerization – Types and Dimensions, Linear Shipping Services
Project –Students are supposed to select a product for export with the help of
Product and Market selection techniques and need to explain each step
involved in the export process from the registration stage to post shipment
stage.
Reference Books:
Reference Name of Title of the Year Publisher Company

Books the Author Book Edition
(Publisher)
1-National Aseem Export Import 2007 Excel Books
Kumar Management
2–National C. Rama Export Import 2019 New age International
Gopal Procedure and Publisher‘s, New Delhi
Documentation
3–National W.K. Export Import 2019 Himalaya Publishing
Acharya Procedure and House, Mumbai
and Jain Documentation
K.S
4–National CA Shiva How to start 2018 Educreation Publishing
Chaudhary Export Import
Business
Online Resources:

No
1 http://www.ipindia.nic.in/
2 https://udyamregistration.gov.in/docs/nic_2008_17apr09.pdf
3 https://dgft.gov.in/CP/
4 https://www.fieo.org/
5 https://www.trademap.org/
6 https://msme.gov.in/know-about-msme
MOOCs:

1 http://niryatbandhu.iift.ac.in/exim/
2 https://www.edx.org/learn/international-trade
3 https://www.openlearning.com/courses/GFML3073/
III AM01 Rural Marketing
Course Objectives:
i) To sensitize the students towards the Agriculture and Rural Marketing environment so
as to help them in understanding the emerging challenges in the Global Economic
Environment
ii) To familiarize the students with the basic concepts of Rural Marketing,
iii) To make the students aware of nature of the Rural Consumer
iv) To give insights of marketing of agricultural inputs and produce.
Learning Outcomes :
I) Understand the importance of Rural Markets

II) Sensitize to the needs and behavior of consumers and channels
III) Utilize the understanding on peculiarities of rural markets, channels and competition in
marketing decision making
IV) Understand the Rural Market Segmentation and Rural Products
V) Expose the students to Rural Market Distribution and services
Units: - Syllabus – Rural Marketing
Unit No : 1 Rural marketing management perspectives, challenges to Indian marketer. Rural –
urban disparities, policy interventions required rural face to reforms, towards cyber
India
Unit No : 2 Rural marketing – concept, scope, nature, taxonomy attractiveness. Urban vs. rural
marketing. Rural consumer behavior – buyer characteristics, decision process, and
behavior patterns, evaluation procedure, brand loyalty, innovation adoption.
Unit No : 3 3 Information system for rural marketing – concepts, significance, internal
reporting system, marketing research system, decision support system. Selecting
and attracting markets – concepts and process, segmentation, degrees, bases, and
guides to effective segmentation, targeting and positioning
Unit No : 4 Product strategy for rural markets. Concept and significance. Product mix and
product item decisions. Competitive product strategies. Pricing strategy in rural
marketing: Concept, Significance, Objectives, Policy and strategy.
Unit No : 5 Promotion towards rural audience, exploring media, profiling target audience,
designing right promotion strategy and campaigns. Rural distribution – channels,
old setup, new players, new approaches, coverage strategy
Unit No : 6 Cases related to the topics covered under earlier units.
Reference Books:
Reference Name of the Author Title of the Year Publisher

Books Book Edition Company
(Publisher)
1– C.S.G. “Rural , Pearson
National Krishnamacharyulu&LalithaRamakrishnan, Marketing” – education.
Text and
Cases
2– C.S.G. , “Cases in Pearson
National Krishnamacharyulu&LalithaRamakrishnan rural education.
marketing an
integrated
approach”.
3– Robert Chambers “Rural Pearson
National Development: education.
Putting the
last first
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
III AM02 Supply Chain Management in Agribusiness

Core elective 2 CES UE:IE = 70:30
Course Objectives:
I) Understand the principles of supply chain management and its importance in business
management.
II) Know the emerging practices, challenges and trends in supply chains.
III) Understand the Supply Chain Strategy
IV) Understand the Logistics Management in Supply Chains
V) Understand the Information Technology for Supply Chain Management

Learning Outcomes :
I) Understand the principles of supply chain management and its importance in business
management.
II) Know the emerging practices, challenges and trends in supply chains.
III) Understand the Supply Chain Strategy
IV) Understand the Logistics Management in Supply Chains
V) Understand the Information Technology for Supply Chain Management
Units: - Syllabus Supply Chain Management in Agribusiness

Unit No : Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual
1 Model of Supply Chain Management; Evolution of SCM; SCM Approach;
Traditional Agri. Supply Chain Management Approach; Modern Supply Chain
Management Approach; Elements in SCM.
Unit No : Demand Management in Supply Chain: Types of Demand, Demand Planning and
2 Forecasting; Operations Management in Supply Chain, Basic Principles of
Manufacturing Management.
Unit No : Procurement Management in Agri. Supply chain: Purchasing Cycle, Types of
3 Purchases, Contract/Corporate Farming, Classification of Purchases Goods or
Services, Traditional Inventory Management, Material Requirements Planning,
Just in Time (JIT), Vendor Managed Inventory.
Unit No : Logistics Management: History and Evolution of Logistics; Elements of
4 Logistics; Management; Distribution Management, Distribution Strategies; Pool
Distribution; 28 Transportation Management; Fleet Management; Service
Innovation; Warehousing; Packaging for Logistics, Third-Party Logistics
(TPL/3PL); GPS Technology.
Unit No : Concept of Information Technology: IT Application in SCM; Advanced Planning
5 and Scheduling; SCM in Electronic Business; Role of Knowledge in SCM;
Performance Measurement and Controls in Agri. Supply Chain Management-
Benchmarking: introduction, concept and forms of Benchmarking.
Unit No : Food supply chain Networks, The advantages for supply chain members,
6 Components of an Agri supply chain, Agri marketing and emergence of
coordinated supply chains in India, Coordinated supply chains, Supply Chain
Management in Horticulture, Value chain – Some Horticulture crops,

Reference Books:
Reference Name of the Title of the Publisher Company
Books Author Book
(Publisher)
1 – National Altekar RV. Supply Chain . Prentice Hall of India.
2006. Management:
Concepts and
Cases
2 – National Monczka R, . Purchasing 2002 Thomson Asia
Trent and Supply
R&Handfield Chain
R. Management.
3 – National . vanWeele Purchasing and Vikas Publ. House
AJ. 2000. Supply Chain
Management
Analysis
,Planning and
Practice
4– Fawcett, S., Supply Chain Pearson Prentice Hall, Upper Saddle
International Ellram, L. and Management – River, NJ, USA.
Ogden, J. From Vision to
(2007): Implementation.
5– Fischer, C. Agri-food CAB International, UK and US.
International and Chain
Hartmann, M. Relationships..
(2010):
. Online Resources:

Resources
No
1 https://www.academia.edu/40734182/Principles_of_Agribusiness_Management
2 https://en.wikipedia.org/wiki/Agribusiness
3 https://zalamsyah.files.wordpress.com/2018/02/6-agribusiness-management.pdf
4 http://eagri.org/eagri50/AECO341/index.html
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
III R01 Introduction to Retailing
Course Objectives:
i) To familiarize the students with evolution and growth of Retailing, expectations of
customers and
ii) To study the importance of retailing in the current business scenario.
Learning Outcomes :
I) Enable the students to gain knowledge on concepts, formats and managerial practices
of retailing
II) Enable the students to gain skills on analysis and decision making in retailing
management
III) Understand to the Product Categories, Types and Formats
IV) Understand to the Retail Strategy
V) Understand to the Store Operation and Services
Units: - Syllabus – Introduction to Retailing
Unit No : 1 Retailing- Meaning, Nature, Classification, Growing Importance of Retailing,
Factors Influencing Retailing, Functions of Retailing, Retail as a career.
Unit No : 2 Developing and applying Retail Strategy, Strategic Retail Planning Process,
Retail Organization,
Unit No : 3 The changing Structure of retail, Classification of Retail Units, Retail Formats:
Corporate chains, Retailer Corporative and Voluntary system, Departmental
Stores, Discount Stores, Super Markets, Warehouse Clubs.
Unit No : 4 4 Varity of Merchandising Mix, Retail Models and Theory of Retail
Development, Business Models in Retail, Concept of Life cycle Retail.
Unit No : 5 Emergence of Organized Retiling, Traditional and Modern retail Formats in
India, Retailing in rural India, Environment and Legislation For Retailing, FDI
in Retailing
Unit No : 6 Case Studies in Retail Management

Reference Books:

Books
(Publisher)
1 – National Swapana Pradhan- Retailing Management
2 – National Dravid Gilbert - Retail Marketing
3 – National George H, Lucas Jr., Robert Retailing
P. Bush, Larry G Greshan-
4– A. J. Lamba The Art of Retailing
International
5– . Barry Berman, Joel R Retail Management; A Strategic Approach
International Evans
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
III R02 Retail Management and Franchising
Course Objectives:
To familiarize the students with evolution and growth of Retailing, expectations of
customers and to study the importance of retailing in present business scenario.
Learning Outcomes :
I) Understandthe retail sector and the range of retail occupations.

II) describe the characteristics of the local retail environment
III)identify different retail occupations and the related skills, attributes and behaviours.
IV)state factors that influence customer expectations.
V)explain how a Point of Sale is used in retail.
Units: - Syllabus Retail Management and Franchising

Unit No : Introduction: Definition, Relationship between retailing & marketing, Customer
1 Relationship Management for retail store, Features of retailing, retailing
structure. Retailing & channels of distribution, place of retailing in channels of
distribution, Structural dynamics, alternative ways of classifying, retail structure,
essentials of successful retailing, non store retailing.
Unit No : Retail Strategic Planning: Meaning, importance, steps involved in retail strategic
2 planning.
Unit No : Franchising: Introduction, meaning, Advantages & disadvantages of becoming a
3 franchisee, Legal restrictions in franchising, types of franchises, elements of an
ideal franchise programme, forms of franchise arrangement, Evaluating the
franchise company, trends in franchising.
Unit No : Location: Introduction, Geographic location decision, location site and types of
4 retail development, location techniques, catchment area analysis, leasing of a
retail outlet.
Unit No : Store Design & Layout: Introduction, Store & its image, The External Store,
5 Internal Store, Display, visual merchandising & atmospherics, types of layout.
Unit No : Consumerism & Ethics in Retailing: Introduction, Pressures for a company to be
6 socially responsible, criticism of marketing activity, product misuse and safety
issues, acceptability of social responsibility.
Reference Books:
Reference Name of Title of the Book Year Edition Publisher Company

Books the Author
(Publisher)
1– David Retail Marketing Pearson Education
International Gilbert Management
2 –International Andrew J. Retailing Change learning
Newman Environment &
& Peter operations
Cullen
3 –International Barry Retail Pearson Education
Berman Management – A
&Jeol R. Strategic
Evans Approach
4 –National Agarwal, Retail W.K. Road, Merut.
Bansal, Management,
Yadav& PragatiPrakashan
Kumar
5-International Barbara The Shopping Wharton School Press
E.Kahn Revolution
6-International John Just About Gray & Nash

Stanley Everything a
Retail Manager
Needs to Know
7-National Swapna Retailing 2011 Tata McGraw-Hill

Pradhan Management Education
Online Resources:

1 https://www.vectorconsulting.in/research-publications/consumer-
industry-insights/leveraging-franchisees-for-profitable-growth-in-
retail/
2 https://courses.lumenlearning.com/clinton-
marketing/chapter/reading-types-of-retailers/
3 https://www.primaseller.com/knowledge-base/retail-store-
management/
MOOCs:

1 https://www.shortcoursesportal.com/disciplines/244/retail-
management.html
2 https://onlinecourses.swayam2.ac.in/cec19_mg40/preview
Elective - Project Management: Course - Project Risk Management.
Course: MBA (General) CBCS 2020 – w.e.f. - Year 2021– 2022
III PR01 Project Risk Management
Course Objectives:
xxvi) To understand how to apply customizable, industry-robust Templates to create a
Risk Management Plan and Risk Register
xxvii) To understand how to Use Qualitative Risk analysis process to Identify Risk
Exposure
xxviii) To understand how to Translate Risk into actual Time and Cost impact using
proven Quantitative Risk Analysis Tools
xxix) To understand how to Utilize Technique to Design your Risk Response Strategies
xxx) To understand how to Monitor Risk Triggers to control uncertainties and maximize
project payoff
Learning Outcomes:
vii) Develop skills to help you enhance your skills on project risk management.
viii) Help in identifying and measuring risks in project development and
implementation,
ix) Learn to quantify risks and create risk response strategies to deliver projects that
meet stakeholder expectations..
Name: - Syllabus – Project Risk Management
Unit No: 1 Introduction to Risk Management
Difference between Risk and Issue Management, Definitions of Risk and Key
Terms, Risk vs. Opportunities, Impact of Risk on Organizations, Internal Control
and Risk Management, Maturity in Risk Culture, Risk Management Strategy,
Perspectives – Strategic, Programme, Project, Operations, Risk Management
Policy and Processes, Risk Management Responsibilities, Risk Management
Templates for Risk Management, Strategy and Risk Register
Unit No: 2 Risk Management Planning
Risk Management Planning Process, Inputs to Risk Planning, Techniques for
Risk Planning, Tailoring the Risk Register, Tailoring the Probability Impact
Matrix, Define Roles and Responsibilities, Develop Project Risk Management
Plan
Unit No: 3 Identify Risks
Risk Identification Process, Inputs to Risk Identification, Techniques in Risk
Identification, Determine Project Risk and Opportunities, Using Expert Judgment
and historical Data Analysis, Discuss SWOT, Taxonomy, Checklist, Delphi,
Cause and Effect, Pareto analysis, Where to look for Project Risks, Risk
Breakdown Structure, Common risks in Software Project
Unit No: 4 Risk Analysis
Risk Analysis Process, Qualitative vs. Quantitative Risk Analysis, When to use
Quantitative Risk Analysis, Inputs for Qualitative Risks Analysis, Determine
Risk Probability and Impact, Risk Urgency Assessment, Categorize Risks,
Update Risk Register, Quantifying with Expected Monitory Value, Decision Tree
Analysis
Unit No: 5 Planning Risk Responses
Risk Response planning process, Inputs for Risk response planning, Strategies for
Negative Risks, Strategies for Positive Risks, Secondary Risks and Residual
Risks, Assigning Risk Ownership and Responsibilities, Contingency Planning
Unit No: 6 Monitoring and Controlling Risks
Risk Monitoring and Controlling Process, Inputs to Risk Monitoring and
Controlling Process, Techniques in Risk Monitoring and Controlling
Risk Reassessment, Risk Audits, Variance and Trend Analysis
Documenting Risk Data for future projects, Managing Issues

Reference Books:
Reference Name of the Title of the Book Year Publisher
Books Author Edition Company
(Publisher)
1– Tom Kendrik Identifying and 3rd AMACOM, United
International Managing Project edition Kingdom
Risk (16 April
2015)
2– Michel Crouhy The Essentials of 2nd McGraw-Hill
International Risk Management Edition Education; 2nd
2015 edition, USA
3 – National 101 Secrets of 1st Vitasta Publishing
Yadav Manoj Project Risk Edition Pvt.Ltd
Management 2016
4 – National P Textbook of Project 1st Laxmi Publications
Gopalakrishnan& Management Edition
V E Ramamoorthy 2017
5 – National IIBF Risk Management 2nd Macmillan
edition Publishers India
Pvt. Ltd.;
Online Resources:

Resources
No.
1 https://www.pmi.org/-/media/pmi/documents/public/pdf/certifications/practice-
standard-project-risk-management.pdf?v=1e0b5985-74af-4c57-963c-
b91a9af6fecb
2 https://www.edureka.co/blog/project-risk-management/
3 https://www.oreilly.com/library/view/pmp-project-
management/9780470479582/9780470479582_monitor_and_control_risks.html
4 https://projectriskcoach.com/identify-project-risks/
5 https://www.greycampus.com/opencampus/project-management-
professional/risk-categories
MOOCs:
1 https://onlinecourses.swayam2.ac.in/cec21_ge06/preview
2 https://onlinecourses.swayam2.ac.in/nou21_ag10/preview
3 https://onlinecourses.swayam2.ac.in/cec21_ge06/preview
Elective - Project Management: Course – Microsoft Project 2010
III PR02 Microsoft Project 2010
Course Objectives:
i) To understand best in class templates
ii) To schedule tasks effectively.
iii) To collaborate with project partners with ease.
iv) To understand how to get updates and stay current
Learning Outcomes:
i) Understand the Microsoft Project 2010 Interface
ii) Learn Best Practices in Planning and Scheduling using Microsoft Project and Checklists
iii) Learn Resource Planning, How to resolve Resource Workload, Re-Assignments and
Performance Review
Name Syllabus – Microsoft Project 2010

Unit No: 1 Best Practice Guidelines and Checklists on Project Scheduling
Scheduling in a Nut Shell, Scheduling Best Practices and Guidelines, Do’s and
Don’ts, Overview of Microsoft Project 2010
Unit No: 2 Resolving Resource Workload Over Allocation
Determine Resource Workloads, Sharing Resources across Multiple Projects,
Strategies for resolving Resource Workload over allocation, Level the Workload
yourself, Let Microsoft Project level the Workload for you, Best practices on
Workload Leveling
Unit No: 3 Optimizing for Scope, Time, Cost and Resource
Strategies for Optimizing the Schedule, Managing Critical Path using Microsoft
Project, Running What-if Scenarios in Microsoft Project, Determining Critical
Resources
Unit No: 4 Managing Multiple Projects
Project, Program and Portfolio Management Concepts, Combining Projects for
Progress Review, Creating and Managing Sub Projects and Master Projects,
Managing Project Task Dependencies, Sharing Resources amongst Projects
Unit No: 5 Customizing and Sharing Objects
Customizing Project Objects, Sharing Objects between Projects, Using Project
Templates
Unit No: 6 Analyzing Projects
Analyzing Project Progress, Measuring Performance using Earned Value
Analysis, Responding to Changes in your Project
Reference Books:

(Publisher)
1– Bonnie Biafore Microsoft Project 1stEdition O'Reilly Media,
International 2010: The Missing Inc.
Manual
2– Nancy C. Muir Project 2010 For May For Dummies
International Dummies 2010
3– Robert Happy Microsoft Project 1st Sybex

International 2010 Project Edition
Management: Real
World Skills for
Certification and
Beyond
Online Resources:

1 http://cnaiman.com/PM/MIT-LabText/2013/microsoft-project-
2013-step-by-step.pdf
2 http://www.asciutto.com/project2010/Project2010_eBook.pdf
3 https://www.uis.edu/informationtechnologyservices/wp-
content/uploads/sites/106/2013/04/IntroductiontoProject2010.pdf
MOOCs:

1 https://www.my-mooc.com/en/mooc/managing-projects-microsoft-
project-microsoft-cld213x/
2 https://www.classcentral.com/course/edx-managing-projects-with-
microsoft-project-6718
3 https://www.coursera.org/lecture/uva-darden-project-
management/supplemental-tutorial-getting-started-with-microsoft-
project-ojHba
Semester IV
Course Objectives:
1. To understand the concepts of project planning and organization, budgeting and
control, and project life cycles.
2. To master several basic project scheduling techniques including WBS, CPM, PERT,
GANTT CHARTS, and resource constrained scheduling.
3. To understand the related concepts of organizational forms, conflict resolution, and
issues
related to leadership and task management in a project environment.
4. To become familiar with Microsoft Projectin performing simple project management
tasks.
Learning Outcomes :
1. Evaluate project to develop scope of work, provide accurate cost estimation and to
plan the various activities.
2. Identify resources required for a project and to produce a work plan and resources
schedule.
3. Evaluate project for quality concept.
4. Use of project management tools for project management.
Units Syllabus – Project Management
Unit No : 1 Introduction, Need for Project Management, characteristics of project,
Problems with projects, All parties (stakeholders) involved in project. Role of
Project Manager. Project management body of knowledge (PMBOK), Project
Management Knowledge Areas, Phases of project management life Cycle.
Unit No : 2 Organizational Structure and Organizational Issues: Introduction,

Organizational Structures, Team structures, Team development process, team
building process, stages in developing a high performance project team,
project team pitfalls, Roles and Responsibilities of Project Leader
Leadership Styles for Project Managers, Conflict Resolution, Team
Management and Diversity Management
Unit No : 3 Project Planning and scheduling: Introduction, Project Planning, Need of
Project Planning, Project Planning Process, Work Breakdown Structure
(WBS), Gantt chart, Network Planning models, formulating network model ,
Critical path analysis , PERT, Resource Allocation, Scheduling, Project Cost
Estimate and Budgets, Cost Forecasts
Unit No : 4 Project Risk Management: Introduction, Risk, Risk Management, Role of Risk
Management in Overall Project Management, Steps in Risk Management,
Risk Identification, Risk Analysis, Risk prioritization, Risk mitigation.
Unit No : 5 Project Quality management :Introduction, Quality, Quality Concepts, Place
of quality in planning, importance of it, quality measures, ISO standards,
CMM standards, Quality Assurance document
Unit No : 6 Project Management Software: Introduction, Advantages of Using Project
Management Software, Common Features Available In Most of the Project
Management Software, Study of MS project or any other project management
Reference Books:
Reference Name of Title of the Book Publisher Company

Books the Author
(Publisher)
1 – National
2 – National
3 – National John M Project Management For Prentice Hall Of India Pvt
Nicholas Business And Technology Ltd
4– Clifford F “Project Management Tata Mcgraw
International Gray, Erik : -
W Larson The Managerial Process Hill Publishing Co Ltd
.
5– Jack Project Management John Wiley and Sons

International Meredith, -
Samuel J. A Managerial Approach
Mantel Jr.
6–
International
Online Resources:

No
1 https://en.wikipedia.org/wiki/Project_Management_Institute
2 https://www.projectengineer.net/the-10-pmbok-knowledge-
areas/
https://en.wikipedia.org/wiki/Project_management
3
https://pmstudycircle.com/2012/03/stakeholders-inproject-management-definition-and-
4
types/
5 ..https://opentextbc.ca/projectmanagement/chapter/chapter-
8-overview-of-project-planning-project-management/
MOOCs:

1 Please refer these websites for MOOCS:
NPTEL / Swayam
2 www. edx.com
3 www.coursera.com
IV 402 Environment and Disaster Management
Core 2 CES IE = 100
Course Objectives:
 Understand and realize the multi-disciplinary nature of the environment, its
components, and inter-relationship between man and environment.
 Understand the relevance and importance of the natural resources in the sustenance of
life on earth and living standard.
 Comprehend the importance of ecosystem, biodiversity and natural bio geo chemical
cycle.
Learning Outcomes :
 Understand the natural environment and its relationships with human activities.
 Characterize and examine human affects at the environment.
 Capacity to obtain, analyse, and communicate information on risks, relief needs and
lessons learned from earlier disasters in order to formulate strategies for mitigation
in future scenarios
 Integrate facts, concepts, and methods from multiple disciplines and apply to
environmental problemsof disaster events at a local and global levels.
 Capacity to integrate knowledge and to analyse, evaluate and manage the different
public health aspects
Units- Environment and Disaster Management
Unit No : 1
The Environment and Ecosystem: Environment and Environmental studies:
Definition, concept, components and importance
Ecosystem and Ecology: Structure and Function of ecosystem, Brief concept of
Autecology and Synecology.
Food chain, food web and ecological pyramids .
Biogeochemical cycles in an ecosystems: (Carbon, Nitrogen and Phosphorous
cycle)
Ecological succession: Definition, types, concept and process (Hydrosere,
Xerosere and Lithosere).
Unit No : 2 Environment as Science: Introduction, Types of environment- Physical &
Cultural, Environmental Science- meaning and definition, nature and scope,
methods and importance of study.
Impact of Technology on the environment, Environmental Degradation,
Sustainable Development, Environmental Education.
Unit No : 3 Biodiversity and its conservation: Definition, genetic, species and ecosystem
diversity.
Value of biodiversity : consumptive use, productive use, social, ethical,
aesthetic and option values
Biodiversity at global, National and local levels.
India as a mega-diversity nation
Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife
conflicts.
Endangered and endemic species of India
Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity.
Unit No : 4 Definition and types of disaster: Hazards and Disasters, Risk and
Vulnerability in Disasters, Natural and Man-made disasters, earthquakes,
floods drought, landside, land subsidence, cyclones, volcanoes, tsunami,
avalanches, global climate extremes. Man-made disasters: Terrorism, gas and
radiations leaks, toxic waste disposal, oil spills, forest fires.
Unit No : 5 Natural Disasters: Epidemic, Cyclone, Drought, Food, Landslide, Fire and
forest fire, Earthquake and Volcanoes, Tsunami.
Man- made Disasters: War, Arson / Sabotage / Internal Disturbances / Riots,
Nuclear Explosion /Accidents / Radioactive Leakages. Ecological disasters like
Deforestation / Soil Erosion / Air / Water Pollution. CORONA,HIV / AIDS,
Life Style Diseases.
Unit No : 6 Disaster Management: Components of Disaster Management, Government’s
Role in Disaster Management through Control of Information, Actors in
Disaster Management, Organizing Relief measures at National and Local
Level, psychological Issues, Carrying Out Rehabilitation Work, Government
Response in Disaster

Reference Books:
Reference Name of the Title of the Year Publisher Company

Books Author Book Edition
(Publisher)
1 – National Dr. Environment 2014 Green Leaf
AlokSatsangi Management Publication
and Disaster
Management
2 – National Gupta A.K., Disaster 2013 Narosa Publishing
Niar S.S and management House, Delhi.
Chatterjee S. and Risk
Reduction,
Role of
Environmental
Knowledge
3 – National Dr. Ponmani Environmental 2019 Agrobios (India)
S, Mrs. Studies &
Bharathi VS, Disaster
Dr. Management
Balusamy A
4– R. Environmental 2015 Oxford University

International Rajagopalan Studies Press Publication
5– Majid Environment 2016 Access Publishing
International Husain And Ecology:
Biodiversity,
Climate
Change And
Disaster
Management
6– Thomas H. Environmental 2018 Routledge Publishing
International Tietenberg and Natural
,Lynne Resource
Lewis Economics
Online Resources:

Resour
ces No
1 environment-and-ecology-by-anil-kumar-d60361115.html
2 http://nammakpsc.com/wp/wp-content/uploads/2015/08/12.pdf
3 http://ndl.iitkgp.ac.in/document/Qm92bWdMVkJ2U1J3RjNWSDhFMWkwaGplSi9Ob
FJpd2VZQytMbkljZGZ3RT0
4 https://www.journals.elsevier.com/international-journal-of-disaster-risk-reduction
5 https://www.omicsonline.org/environmental-journals.php
MOOCs:

1 https://www.edx.org/course/natural-disasters
2 https://swayam.gov.in/
4 https://nptel.ac.in/
IV 403 E-Business Management
Core 2 CES IE = 100
Course Objectives:
1. Understand the E-Commerce and E- business infrastructure and trends
2. Analyze different types of portal technologies and deployment methodologies

commonly used in the industry.
3. Analyze the effectiveness of network computing and cloud computing policies in a

multi- location organization.
4. Analyze real business cases regarding their e-business strategies and transformation
processes and choices.
5. Integrate theoretical frameworks with business strategies.
Learning Outcomes :
1. After completion of this course, students will be able to understand the basic concepts
and technologies used in the field of management information systems.
2. Understand the processes of developing and implementing information Systems. Be
aware of the ethical, social, and security issues of information systems.
3. Understand the role of information systems in organizations, the strategic management
processes, and the implications for the management.
4. Develop an understanding of how various information systems work together to
accomplish the information objectives of an organization.
Units Syllabus – E-Business Management
Unit No : 1 Introduction to E-Business and E-Commerce:- Define the e-Commerce and

e-Business, Define e-Commerce Types of EC transactions. Define e-Business
Models. Internet Marketing and e-Tailing. Elements of e-Business Models.
Explain the benefits and limitations of e-Commerce.
Unit No : 2 E-Marketplaces: Structures, Mechanisms, Economics, & impacts:- Define e-

Marketplace and Describe their Functions. Explain e-Marketplace types and
their features. Describe the various types of auctions and list their
characteristics. Discuss the benefits, limitations and impacts of auctions. E-
Commerce in the wireless environment. Competition in the DE and impact on
industry
Unit No : 3 E-Business applications, E-Procurement and E- Payment Systems:-
Integration and e-Business suits. ERP, e-SCM, CRM, E-Payment. E-
Procurement definition, processes, methods and benefits. Discuss the categories
and users of smart cards. Describe payment methods in B2B EC
Unit No : 4 The Impact of E-Business on Different Fields and Industries:- E-Tourism ·
Employment and Job Market Online Real Estate. Online Publishing and e-
Books. Banking and Personal Finance Online. On-Demand Delivery Systems
and E-Grocers. Online Delivery of Digital Products.
Unit No : 5 E-Learning and Online Education:- Define electronic learning. Discuss the
benefits and drawbacks of e-Learning. The e-Learning Industry. Discuss e-
Content development and tools. Describe the major technologies used in e-
Learning. Discuss the different approaches for e-Learning delivery. How e-
Learning can be evaluated. E-Government:- Definition of e-Governments ·
Implementation. E-Government Services. Challenges and Opportunities. E-
Government Benefits, Case Study
Unit No : 6 Launching Online Business and E-Commerce Projects:- Understand the
requirements for starting an online business from different perspectives.
Describe the funding options available to startup businesses. Understand the
processes associated with managing Web site development. Know the
techniques of search engine optimization. Evaluate Web sites on design
criteria.

Reference Books:
Reference Name of Title of the Book Year Publisher Company
Books the Author Addition
(Publisher)
1 – National Ravi Frontiers of e- Pearson.

Kalakota, commerce
2 – National Elias. M. Electronic Prentice-Hall of India Pvt

Awad, Commerce Ltd.
3– Horton and e-Learning Tools Wiley Publishing

International Horton, and Technologies
4– Dave Electronic 2006 Prentice Hall

International Chaffey Business and
Electronic
Commerce
Management
5– Turban, E. Electronic 2008 Prentice Hall

International et al., Commerce: A
Managerial
Perspective
Online Resources:
1 https://en.wikipedia.org/wiki/Project_Management_Institute
2 https://www.projectengineer.net/the-10-pmbok-knowledge-areas/
3 https://en.wikipedia.org/wiki/Project_management
4 https://pmstudycircle.com/2012/03/stakeholders-inproject-management-
definition-and-types/
5 https://www.webcreate.io/ecommerce-website-
buildercomparison/?edgetrackerid=100253676826902&utm_medium
=cpc&utm_campaign=
eCommerce&utm_source=google&utm_term=searchpareto&utm_con
tent=text&gclid=EAIaIQobChMIwffjmNX63AIVz73tCh0qGw8LEA
MY AyAAEgI_aPD_BwE
2. https://builtwith.com/ecommerce
3. https://www.shopify.com/blog/11863377-30-beautiful-and-creative-
ecommercewebsite-designs
4. https://www.awwwards.com/websites/e-commerce/
5. https://ecommerce-platforms.com/articles/ecommerce-store-design
MOOCs:
1 Please refer these websites for MOOCS:

NPTEL / Swayam
2 www. edx.com
3 www.coursera.com
Programme: MBA (Gen) CBCS 2020 – w.e.f. - Year 2020 – 2021
IV 404 Introduction to Data Science
Open 1 CES IE: 100
Course Objectives :
1. Understanding the Role of Data Science in business.
2. Understanding the basic concept of data management and data mining techniques
3. To understand the basic concept of machine learning
4. To understand the application of business analysis.
5. Understanding the basic concept of Data Science Project Life Cycle.
Learning Outcomes:
Upon the successful completion of this course, the student will be able to:
CO1. Understand the basics of business analysis and Data Science Knowledge (K2)
CO2. Understand data management and handling and Data Science Project Life Cycle
CO3. Understand the data mining concept and its techniques Applying (K4)
CO4. Understand and Analyzing machine learning concept Analyzing (K5)
CO5. Understand the application of business analysis in different domain Applying (K4)
Unit Contents
1 Introduction: What is Data Science? Historical Overview of data analysis, Data Scientist
vs. Data Engineer vs. Business Analyst, Career in , What is data science, Why Data
Science, Applications for data science, Data Scientists Roles and Responsibility
2 Data: Data Collection, Data Management, Big Data Management, Organization/sources

of data, Importance of data quality, Dealing with missing or incomplete data.
3 Data Classification Data Science Project Life Cycle: Business Requirement, Data
Acquisition, Data Preparation, Hypothesis and Modeling, Evaluation and Interpretation,
Deployment.
4 Introduction to Data Mining, The origins of Data Mining, Data Mining Tasks, OLAP and
Multidimensional data analysis, Basic concept of Association Analysis and Cluster
5 Analysis.
Introduction to Machine Learning: History and Evolution, AI Evolution, Statistics Vs
Data Mining Vs, Data Analytics Vs, Data Science, Supervised Learning, Unsupervised
Learning, Reinforcement Learning, Frameworks for building Machine Learning Systems.
6 Application of Business Analysis: Retail Analytics, Marketing Analytics, Financial
Analytics, Healthcare Analytics, Supply Chain Analytics.
Reference Books:
Sr.No. Name of the Author Title of the Book Year Edition Publisher
Company
1 – National Bhimasankaram Essentials of Springer
Pochiraju, Business Analytics:
SridharSeshadri, An Introduction to
the methodology and
2 – National Andreas C. Müller, its application,
Introduction to 1st Edition,
Sarah Guido, O’Reilly Machine Learning
with Python: A
Guide for Data
3 – National Laura Igual Santi Seguí, Introduction
Scientists to Data Springer
Science
4 – International Pang-Ning Tan, Michael Introduction to Data Pearson

Steinbach, Vipin Kumar, Mining, Education
India
5 – International Ger Koole, Lulu.com, An Introduction to 2019
Business Analytics
Online Resources:

Resources No
1
2
MOOC:

1 www.alison.com
2 Swayam
Course : MBA (G/HR) CBCS 2020 – w.e.f. - Year 2020 – 2021
IV 405 Artificial Intelligence For Managers
Open 1 CES IE = 100
Course Objectives:
i. the fundamental technical terms and concepts around machinelearning necessary to
apply these methods to building artificial intelligence systems for business.
ii. Identify and describe problems that are amenable to solution by AI methods.
iii. Understand key terms and components involved in machinelearning approaches
iv. TO understand the use of AI in business
Learning Outcomes:
I) Understand various AI concepts

II) Solve the problems using neural networks techniques
Units Syllabus – Artificial Intelligence For Managers
Unit No: 1 Artificial Intelligence: Role of AI in engineering, AI in daily life,
Intelligence and Artificial Intelligence, Different task domains of
AI, Programming methods, Limitations of AI
Intelligent Agent: Agent, Performance Evaluation, task
environment of agent, Agent classification, Agent architecture
Components of AI, History of AI, Salient Points,
Knowledge and Knowledge Based Systems, AI in Future, Applications.
[Reference 1]
Unit No: 2 Problems, problem spaces and search: Define the problem as a
state space search, Production systems, Problem characteristics,
Production system characteristic, Issues in design of search
Program
Search Techniques: DFS, BFS, Hill Climbing
Unit No: 3 Knowledge Representation: Need to represent knowledge,
Knowledge representation with mapping scheme, Properties of
good knowledge-based system, Knowledge representation issues,
AND-OR graph, Types of knowledge
Unit No: 4 Knowledge-Based Systems: Structure of an Expert System, Expert Systems in
different Areas, Expert System Shells, Comparison of Expert Systems,
Comparative View, Ingredients of Knowledge-Based Systems, Web-based Expert
Systems. [Reference 1]
Unit No: 5 Natural Language Processing- need of NLP, natural Language understanding,
Basic NLP techniques, Natural language generation, Applications of NLP
[Reference 3]
Unit No: 6 AI for Management an overview, what is the value of firms in AI world,
Evolving role of general managers in the age of AI, role managers in new
economy, AI and leadership development of the future, AI and marketing
science and sustainable profit growth, how human- computer super minds
develop business strategies. [ Reference 6]

Reference Books:
Reference Books Name of the Title of the Year Edition Publisher

(Publisher) Author Book Company
1 –National R. B. Mishra Artificial IEEE PHI
Intelligence
2 – National Deepak First Course in 2013 Mcgraw Hill
Khemani Artificial Publication
Intelligence
3 – National Anandita Das Artificial SPD Shroff
Bhattacharjee Intelligence & Publication
Soft Computing
for Beginners
4 – International S.Russel, Artificial 2002 Pearson
P.Norvig Intelligence: A Education
Modern
Approach
5 – International E.Rich and Artificial 2002 TMH
K.Knight Intelligence
6 – International Jordi Canals The Future of IESE
Franz Management in Business
Heukamp an AI World: Collection
Redefining
Purpose and
Strategy in the
Fourth
Industrial
Revolution
Online Resources:

1 https://www.sas.com/en_in/insights/analytics/what-is-
artificial-intelligence.html
2 https://www.newgenapps.com/blog/why-business-
development-needs-artificial-intelligence/
MOOCs:

1 https://nptel.ac.in/courses/106/106/106106126/
2 https://www.coursera.org/learn/business-
implications-ai
3 https://www.edx.org/course/ai-for-leaders
4 https://www.udacity.com/course/ai-for-business-
leaders--nd054
Course:MBA(General)CBCS2020–w.e.f.-Year2020–2021
Semester CourseCode CourseTitle
IV 406 Rural Entrepreneurship
OPEN 1 CES IE=100
Course Objectives:
i) To give an overview of the concept of entrepreneurs and entrepreneurship
ii) To acquaint the students with the concept of Rural Industrialization
iii) To develop an entrepreneurial mindset to generate a sustainable livelihood in
rural area.
iv) To help students understand the problems of Marketing of Rural Industries.
v) To examine the performance of various government schemes, programs and
institutional support in fostering rural entrepreneurship
LearningOutcomes:
i) Develop understanding about Entrepreneurship in Rural Context
ii) Develop entrepreneurial skills in the rural youth
iii) Explore and identify rural potential for a business idea
iv) Address the challenges identified with rural entrepreneurship
v) Engage in the management of the rural entrepreneurship
Units Syllabus: Rural Entrepreneurship

1 Concept of Entrepreneurship:
 Concept, definition, need and role of entrepreneurship.
 Types and functions of entrepreneurs, role and importance of
entrepreneurs in rural development.
 Women Entrepreneurship Development
 Indian entrepreneurial cultural.
2 Rural Development:
 Meaning, definition and concept of Rural Development
 Features of rural economy
 Role of rural industrialization in uplifting village and national economy.
 Causes of rural backwardness
 Socio-cultural barriers in rural development and rural entrepreneurship
3 Venturing In Rural Entrepreneurship:
 Concept of Rural Entrepreneur.
 Problems and prospects of rural entrepreneur.
 Product selection process, screening and evaluation of ideas, developing a
Business Plan
 Marketing Strategy And Information System for rural industries
4 Organizations:
Khadi and Village Industries Commission (KVIC)
National Small scale Industries Corporation (NSIC)
District Industries Centre (DIC)
Small Industry Development Corporation (SIDCO)
Small Industries Service Institutes (SISI)
Consultancy Organizations, Financial Organizations
5 Government Policy and Programmes for Entrepreneurship Development in Rural
India:
Types of micro finance and insurance schemes operative in India.
Government Schemes for rural development: Trysem, IRDP, ACID (Agriculture
credit intensive development scheme),DRI (Differential rate of Interest scheme of
banks, Insurance schemes.
6 Globalization and Rural Industrial Promotion:
Imports and Exports - Strategies - Policies Implications
Visit to any Entrepreneurial supportive organization.
Case Studies in Rural Entrepreneurship.
Reference Books:
Sr.No. Name ofthe Title ofthe Book Year Publisher

Author Editi Company
on
1.National A.K. Sood Evaluation of rural 2009 NABARD
entrepreneurship HP
development programs in regional
Himachal Pradesh, office,
Evaluation study series, Shimla.
no. 4
2. National N.Lalitha Rural Development in 2004 Dominant
India: Emerging Issues Publishers
and Trends , Delhi,
3.National Veerashekharappa Institutional Finance for 1997 Rawat
Rural Development, Publications,
Jaipur and
New Delhi
4.National Laxmi Devi Encyclopedia of rural 1996 Anmol
Development Publications
Pvt. Ltd. New
Delhi.
5.National Katar Singh Rural Development, 1986 Sage

principles, polices and Publication,
Management, New Delhi.
6.International David Holt Entrepreneurship :New 1998 Prentice Hall
Venture Creation India.
7.International KonecnikRuzzier, Marketing for 2013 Edward Elgar
Maja, Hisrich, Entrepreneurs and SMEs: Publishing
Robert D. A Global Perspective Limited
8.International Alsos, GA, S. The Handbook of 2011 Edward Elgar

Carter, E. Research on Publishing
Ljunggren, and F. Entrepreneurship in Limited
Welter (Ed.). Agriculture & Rural
Development.
Journals:
1 R. Ahmad, Wan F. Preliminary study on Rural 2012 Journal of
W. Yusoff, H. M. entrepreneurship Global
Noor, A. K. Ramin development program in Entrepreneurs
Malaysia” hip, vol. 2(1),
pp. 23-26
2 J.S. Saini J. S., Impact of 1996 journal of

Bhatia B. S Entrepreneurship Entrepreneurs
Development Programs hip, vol. 5(1),
pp. 65-80
3 Anand Bansal “How is entrepreneurship 2012 The IUP
good for economic journal of
development?” entrepreneurs
hip
development,
vol. 9(2),
June 2012,
pp. 7-22
OnlineResources:

No
1 https://journal-jger.springeropen.com/articles/10.1186/s40497-019-0162-6
2 https://journals.sagepub.com/home/irm
3 https://rrjournals.com/conference-proceeding/rural-entrepreneurship-in-terms-of-
rural-entrepreneurial-motivations/
4 https://www.sciencedirect.com/science/article/abs/pii/S0743016718304509
5 https://www.intechopen.com/books/entrepreneurship-trends-and-challenges/the-
digitalisation-of-rural-entrepreneurship
MOOCs
Resources Name Website Address
IIM,Bangalore https://www.edx.org/learn/agribusiness
UniversityofFlorida www.coursera.org
UniversityofLondon www.cefims.as.uk
Alison https://alison.com/
Khan Academy - free online courses and lessons https://www.khanacademy.org/
Swayam swayam.gov.in
Elective - Marketing Management: Course - Sales and Distribution Management.
IV MK03 Sales and Distribution Management
Course Objectives:

xxxi) To understand the Importance of Sales Management.
xxxii) To know the Emerging Trends in Sales Management.
xxxiii) To learn the Sales Planning and Budgeting.
xxxiv) To know Sales Territories and Quotas.
xxxv) To study Controlling of Salesforce Performance.
xxxvi) To learnLogistics and Supply Chain Management.
Learning Outcomes:
I) To know theRole and Skills of Modern Sales Managers.
II) To set Sales Objectives and design the Sales Strategies.
III) To learn the various Methods of Sales Forecasting.
IV) To know the procedure of preparing Sales Budget.
V) To learn the process for designing Sales Territories.
VI) To learn the methods of setting Sales Quota.
Units Syllabus – Sales and Distribution Management

Unit No: 1 Introduction toSales Management:
Nature and Importance of Sales Management, Role and Skills of Modern Sales
Managers,Personal Selling Objectives, Sales Process/ Personal Selling Process,
Sales/ Personal Selling Strategies, Emerging Trends in Sales Management.
Unit No: 2 Sales Planning and Budgeting:
Sales Planning Process, Developing SalesForecast, Types of Sales Forecasts. Sales
Forecasting Methods, Sales Budget, Purpose of Sales Budget, Methods used for
Deciding Sales Expenditure Budget, Sales Budgeting Process.
Unit No: 3 Sales Territories and Quotas:
Reasons for Setting or Reviewing Sales Territories, Procedure for Designing Sales
Territories, Use of IT in Sales Territory Management, Territorial Coverage, Sales
Quotas or Sales Targets, Objectives of Sales Quotas, Types ofSalesQuotas, Methods
for Setting Sales Quotas.
Unit No: 4 Sales Organization and Salesforce:
Sales Organization and its types,Specializationin Sales Organization, Staffing the
Salesforce, Sales Training Process, Compensating the Salesforce,Motivating and
Leading the Salesforce,Evaluating and Controlling the Performance of the
Salesforce, Sales Analysis and Sales Audit,Ethical and Social Responsibilities of
Sales Personnel.
Unit No: 5 Distribution Management:
Need for Distribution Channels,Different Types of Distribution Channels, Factors
influencingthe Channel selection. Channel Conflict, Ways of Managing the Channel
Conflict.
Retailing:Meaning of Retailing, Retailer as a Salesman, Types of Retailers, Role of
Retailer, Retailing in Rural India, E-Retailing.
Wholesaling: Meaning of Wholesaler, Functions of Wholesalers,
TypesofWholesalers, Key Tasks of Wholesalers.
Unit No: 6 Logistics and Supply Chain Management:
Meaning of Logistics,Activities of Logistics, Meaning of Supply Chain
Management, Factors influencing theSupply Chain, Difference between Logistics
and Supply Chain Management.

Reference Books:
Reference Name of the Author Title of the Book Year Publisher

Books Edition Company
(Publisher)
1– National K. ShridharBhat Sales and 1st Himalaya
Distribution Edition Publishing
Management 2017 House.
2 – National Dr. S.L.Gupta Sales and 3rd Trinity Press

Distribution Edition
Management 2018
Text & Cases
An Indian
Perspective
3 – National Satish S. Uplaonkar Sales and 1st Book Enclave.
Distribution Edition
Management 2019
4– Tapan K. Panda & Sunil Sales and 2nd Oxford

International Sahadev Distribution Edition University
Management 2012 Press.
5– Krishna Sales and 3rd McGraw Hill

International Havaldar&VasantCavale Distribution Edition Education
Management 2017
Text & Cases
6– International Richard Still, Sales and 6th Pearson.
Edward Cundiff, Distribution Edition
Norman Govoni& Management 2017
Sandeep Puri
Online Resources:

Resources No.
1 www.marketing91.com › sales-management
2 www.researchgate.net › journal › 0885-3134_Journal
3 www.iaset.us › index.php › international-journal-of-sal.
4 https://academic-accelerator.com/Impact-factor-if › Journal
5 www.tandfonline.com › loi › rpss20
MOOCs:

1 www.mooc-list.com › tags › sales-management
2 https://alison.com › Business › Sales Courses
3 https://alison.com/course/diploma-in-sales-management
4 https://alison.com/course/introduction-to-sales-management
5 www.edx.org › learn › sales

IV MK04 Integrated Marketing Communications
Course Objectives:
i) To provide an in-depth understanding of integrated marketing communications

concepts
ii) To understand the importance of integrated marketing communication
strategies in the contemporary market
Learning Outcomes:
After studying this course the learner would be able to
i) Apply the key terms, definitions, and concepts used in integrated marketing
communications.
ii) Choose a marketing communications mix to achieve the communications and
behavioural objectives of the IMC campaign.
iii) Structure an integrated marketing communications campaign based on the application of
marketing concepts, principles, and practices within an organization.
iv) Measure and critically evaluate the communications effects and results of an IMC
campaign to determine its success.
Units Syllabus – Integrated Marketing Communications
Unit No: 1 Introduction to Integrated Marketing Communications (IMC): Concept,
Components of Integrated Marketing Communications (IMC) - Above the Line
(ATL), Below the line (BTL) and Through The line (TTL) promotion - Push and
Pull strategy
Unit No: 2 Advertising- Meaning, Functions & Types of Advertising- Commercial
advertising, corporate advertising, surrogate advertising, social advertising, Ad
appeals – rational, emotional – positive emotional, negative emotional appeal,
humor, musical etc. Objections on Advertising. ASCII guidelines for the
advertisers and celebrity endorsers
Unit No: 3 Media mix: Types of media- Print, broadcast – Television and Radio, Outdoor,
Transit, Social Media- Facebook ,Instagram, Twitter etc. Media mix planning and
scheduling
Unit No: 4 Sales Promotion- Objectives of sales promotion, Trade promotion -Consumer
promotion- coupons,
Premiums, contests, Sweepstakes, refund and Rebate, Sampling
Unit No: 5 Public relation(PR), Types of PR- Publicity -Corporate Reputation, image
building, crisis management,
Event Sponsorship, word of mouth (WOM) Marketing,
Direct Marketing
Unit No: 6 Integrated Marketing Communications (IMC) Promotional Tools:
Product placement and Branding in films, Product placement on television, Film
Based Merchandising, Sponsorships for Reality Shows & TV serials, Ambush
marketing
Reference Books:

(Publisher)
1 – National Chunawalla&Sethia Foundations of 2008 Himalaya
Advertising Publications
2 – National George E. Belch, Advertising and 2013 9th McGraw Hill
Michael A. Belch Promotions Edition Education (India)
and KeyurPurani
4– Lawrence Ang Principles of 2014 Cambridge
International Integrated University Press
Marketing
Communications
Online Resources:

MOOCs:

1 www. Swayam.org
2 www. Coursera.com
IV FM03 Corporate Finance
Course Objectives:
I. To orient the students regarding application of Corporate Finance
II. To orient the students to understand basic concepts of Financial Planning and
Liquidity Management
III. To orient the students to understand the concept of Corporate Restructuring & forms of
Business combination
IV. To orient the concept of International Business Combination Forms and structure.
Learning Outcomes :
I. To acquire the concept of Corporate Finance and Financial decision in terms of
Planning and Liquidity Management
II. To gain the knowledge of Business combination structure and various forms of
corporate restructuring in Indian and International Context
III. Students can able to apply common frameworks and tools related to mergers and
acquisitions.
IV. To acquire the knowledge of Restructuring decision while working for M&A process
in organization with the help on various interaction of Cases in the Indian and
International contexts.
UNITS Syllabus – Corporate Finance

1 Corporate Finance
Meaning, Nature and Scope of Corporate Finance, Changing role of Corporate
Finance in global economic environment, Corporate Governance.
2 Financial Planning
Meaning, Objectives, Characteristics of sound Financial Planning , Steps
/Process involved preparation of sound Financial Plan, Factors affecting
financial planning,
Capitalization: Meaning, Over-Capitalization and Under capitalization-

Meaning, Causes and Remedial Measures.
3 Liquidity Management:
Inventory Control Management-inventory control system , Factors determining
level of Inventory, Techniques of Inventory control. Receivable Management
4 Corporate Restructuring
Meaning , different forms , Motives and applications of corporate restructuring,
forms of restructuring
Joint venture – sell off and spin off , divestitures, meaning of LBO, MBO,
governance and mode of Purchased in LBO, Key motives behind MBO, Structure
of MBO.
Demerger- Meaning of Demerger, Characteristics of demerger, Structure of
Demerger, and Tax implication of demergers.
5 Mergers and Acquisition:

Meaning ,Types of Mergers, motives behind the M & A, advantages and
disadvantages of M & A, Process of merger integration,
Methods of financing mergers, calculation and Significance of P/E Ratios and

EPS Analysis , Market Capitalization, Analysis of Mergers & Acquisitions.
The Legal and Regulatory framework of Mergers and Acquisition Company Act
1956 & 2013.
Accounting for Mergers & Acquisitions

Accounting methods for Mergers & Acquisition - Purchase Method and Pooling
of Interest Method, Tax aspects on Mergers and Acquisitions.
Prominent Cases of Mergers and Acquisitions - examples of M & A in the Indian

and International contexts.
6 International M & A –Introduction of international M & A activity, the

opportunities and threats, role of M & A in international trade growth.
Impact of government policies and political and economic stability on

international M&A decisions, recommendation for effective cross-border M &
A.

Reference Books:

(Publisher)
1 – National I.M. Pandey Financial Management 2015 Vikas Publishing
House Pvt
Limited
2 – National R.P. Rustagi, Financial Management
Galgotia - Theory, Concepts and January Taxmann’s
Problems
2018
3 – National Richard A. Brealey Principles of Corporate 2007 Tata McGraw-
Hill Education
Finance
4- National Kamal Ghose Ray 2010

Mergers, Acquisitions, Kindle Edition
Strategy and
Integration
5- National Prasad Godbole Mergers, Acquisitions January Vikas
and Corporate 2013 Publication
Restructuring
6-International A.P.Dash Mergers & Feb- Dreamtech
Acquisitions 2020 press-Wiley
7-International William R Snow Mergers & 2008 John
Acquisitions for Willey&sonsInc
Dummies –A willey
brand
Online Resources:

1 https://onlinelibrary.wiley.com/-Mergers and Acquisitions: A
Step‐by‐Step Legal and Practical Guide, Second Edition
2
https://www.ebooks.com/
Mergers, Acquisitions and Corporate Restructuring
3 https://www.questia.com/library/economics-and-
business/business/corporations/corporate-mergers-acquisitions
MOOCs:

1 http://ugcmoocs.inflibnet.ac.in
2 https://nptel.ac.in
3 https://swayam.gov.in
4 https://coursera.
IV FM04 International Financial Management
Course Objectives:
i) To understand the core concepts of International Finance and Domestic Finance.

ii) To study the International Flow of Funds and International Monetary System.
iii) To analyze the nature and functioning of foreign exchange markets, determination of
exchange rates and study the techniques of Foreign Exchange Risk Management.
iv) The course also aims to provide students with a thorough understanding of international
investment, taxation and financing decisions.
v) To gain the conceptual clarity of the theoretical aspects of international trade and finance.
vi) To identify the processes, risks and instruments used in the financing of international trade.
Learning Outcomes :
i) Gain understanding of core concepts of International Finance and Domestic Finance.

ii) Knowledge of International Flow of Funds and International Monetary System.
iii) Analyze and understand the nature and functioning of foreign exchange markets and
develop the ability to manage the foreign exchange risk.
iv) Understanding of International Capital Budgeting and International Taxation.
v) Knowledge of details of International Trade Settlement.
vi) Familiarize with the mechanism of International Trade Finance.
Units Syllabus – International Financial Management

Unit No : Introduction:
1 Overview, Scope and Objective of International Finance. Distinction between
Domestic Finance and International Finance. Importance and Challenges of
International Financial Management.
Foreign Direct Investment: Concept, Cost and Benefits of Foreign Direct
Investment, Concept of International Portfolio Management.
Unit No : International Flow of Funds and International Monetary System:
2 Concept, principles and components of Balance of Payments.
International Monetary System:
Evolution, Gold Standard, Bretton Woods System, The Flexible Exchange Rate
regime, The Current Exchange Rate arrangement.
Unit No : Foreign Exchange Market and Foreign Exchange Risk Management:
3 Functions and structure of Foreign Exchange Market. Major participants. Types
of transactions. Foreign Exchange Exposure. Various tools and techniques of
Foreign Exchange Risk Management.
Foreign Exchange Rate Determination:
An overview, Factors influencing Exchange Rates, Foreign Exchange Quotations,
International Arbitrage, Interest Rates Parity, Purchasing Power Parity,
Relationship between Inflation, Interest Rates and Exchange Rates.
Unit No : International Capital Budgeting and International Taxation:

4 Introduction of international capital budgeting, adjusted present value model,
capital budgeting from parent firm’s perspective and expecting the future
expected exchange rate analysis.
International tax system, double taxation, double taxation avoidance agreement
(DTAA), tax havens and transfer pricing.
Unit No : International Trade Settlement:
5 Concept, objectives and importance of International Trade, Risks involved in
International Trade, Factors influencing International Trade, Settlement methods
of International Trade viz. Open Account, Advance Payment, Documentary
Credit, Documentary Collection, Consignment Trading.
Unit No : International Trade Finance:
6 Pre shipment finance, Post shipment finance, Supplier’s credit, Buyer’s credit,
Factoring, Forfeiting, Offshore banking documentary credit mechanism, Steps
involved in Letter of Credit (L.C.) mechanism along with role played by the
parties to L.C.

Reference Books:
Reference Name of the Title of the Book Year Publisher

Books Author Edition Company
(Publisher)
1 – National P.G.Apte. International Financial 2014 Tata Mcgraw
Management Hill
2 – National VyuptakeshShar International Financial 2012 Prentice Hall
an Management of India Pvt
Ltd
3 – National MadhuVij International Financial 2006 Excel Books
Management
4 – International Eiteman David, Multinational Business 2017 Pearson
I. Stonehill Finance
Arthur, et al.
5 – International Alan C. Shaprio International Financial 2016 Wiley
Management
6 – International Cheol S. Eun, International Financial 2017 Tata
Bruce G. Management McGraw-Hill
Resnick
Online Resources:

No
1 https://www.investopedia.com/
2 www.icmai.in
3 https://www.yourarticlelibrary.com
4 www.youtube.com
5 https://www.freebookcentre.net/
MOOCs:

No
1 https://www.coursera.org/learn/global-financial-markets-
instruments
2 https://www.coursera.org/specializations/global-challenges-
business
IV HR03 Compensation and benefits management
Course Objectives:
xxxvii) To understand the concept of compensation
xxxviii) To explain the components of labour cost.
xxxix) To define executive compensation with various plans.
xl) To discuss wage policies and concepts related to labour market
xli) To elaborate issues related to reward management and global compensation
xlii) To understand the rules for taxation and concept of tax friendly package.
Learning Outcomes : After completion of course, student will able to
i) Explain concepts related to compensation

ii) Explain components of labour cost.
iii) Contribute in designing executive compensation
iv) Describe issues related to wage policies and labour market.
v) Handle the issues related to reward management and global compensation
Explain rules of taxation and design tax friendly package
Units Syllabus – Compensation and benefits management

Unit No : Introduction: Concept, scope and importance of Compensation and Benefits
1 Management; Factors affecting Compensation and Benefits decisions; Roles and
responsibilities of Compensation and Benefit Managers
Unit No : Labour Cost: Components of Compensation package; Bonus: Method of

2 Determining Bonus; Fringe Benefits: concept and types; Wage Incentives:
Concept, different kinds of wage incentives plans and their application; Labour
Turnover: causes, implications and costs.
Unit No : Executive Compensation: Compensation and organization Structure; Aligning

3 compensation to organization culture; Stock Options and Stock Purchase plans;
Economic value added (EVA) as an alternative to Stock based compensation; Pay
for performance; Competency based pay.
Unit No : Company Wage Policy: National Wage Policy: Objectives, Concepts; Labour
4 Market: Concept, broad types; Wage Determination; Pay Grades, Economic
Principles; External Equity: Wage Surveys.
Unit No : Reward and Global Compensation - Total reward management process-

5 Assessment, Design, Execution and Evaluation, Global compensation -strategies,
Best practices in global compensation.
Unit No : Taxation Aspect: Current rules of taxation of salaries; Exemption in income tax-
6 and the rationale; Fringe benefit tax and its implication for the employers and
employees; Taxation of stock options; Designing a tax friendly package. Note:
Simple problems on Income Tax Calculation to be taught.

Reference Books:

(Publisher)
National R.C.sharma, Compensation 2019 Sage Publishing
Sulabh Management
Sharma
National A.P. Rao Labour Cost 2000 Everest Publishing House.
Accounting and
Compensation
Management
National B.D.Singh Compensation & 2007 Excel Books
Reward
Management
International Michele Effective 2008 American management
Dennis and executive Association
Thomas compensation
Roth
Online Resources:

1 https://www.iedunote.com/compensation-management
2 https://execcomp.org/Basics/Basic/What-Is-Executive-
Compensation
3 https://theinvestorsbook.com/labour-turnover.html
4 https://www.shrm.org/resourcesandtools/tools-and-samples/hr-
qa/pages/totalrewardsstrategies.aspx
5 https://www.worldatwork.org/workspan/articles/global-
compensation-considerations
6 https://www.incometaxindia.gov.in/pages/tax-laws-rules.aspx
MOOCs:

1 https://www.coursera.org/learn/compensation-management
2 https://alison.com/courses/diploma-in-modern-human-
resource-management/content/scorm/5730/module-6-
compensation-and-benefits
3 https://www.classcentral.com/course/managing-employee-
compensation-5510
IV HRO4 Competency Mapping and Performance Management
Course Objectives:
 To understand managerial competencies in changing business environment and the
resultant challenges.
 To establish links between managerial competencies for effective work performance.
 To introduce the concept of performance management and its importance in organizations.
 To enable students, knowledge of managing performances for greater success.
 To provide information about the latest development and trends in the practices of
performance management.
Learning Outcomes :
 Applied skills and knowledge that enable people to successfully perform in professional,
educational, and other life contexts.
 Understand the different types of Performance Planning strategies and develop various
development plans for the employees.
 Gain a practical understanding as how Performance Management plan is beneficial for
the organization and also the employees.
 Recognize how Competency Mappingworks and affects at different levels of the
organizations.
 Appreciate the Performance Appraisal Process and gain knowledge for avoiding various
rating errors.
 Identify job ready competencies and how to detect them in a probable candidate.
 Design and develop Competency Models for a particular job-role.
Units Syllabus – Competency Mapping and Performance Management

Unit No : Concept of Competencies: Meaning and significance of Managerial
1 competencies for effective work performance, competency identification and its
role in performance development, managerial competency in a dynamic business
national and global workplace,environment, PJ Job fit Theory, PE fit Theory,
Holland Theory.
Unit No : Competency Mapping for effective HRM Development: Concept
2 ofCompetency Mapping - and its scopes, significance of competency mapping for
effective HRM, techniques for competency mapping, career planning, role of
competency mapping in career planning and development.
Unit No : Introduction to Performance Management: Definition and Importance of
3 Performance Management, contribution of competency mapping in effective
performance development. Linkage of Performance Management to Other HR
Processes; Aims,Purposes and Principles of Performance Management.
Unit No : Performance Management Planning and Development: Introduction:
4 Performance Management Planning, the Planning Process, Performance
Management Documentation, Manager’s Responsibility in Performance Planning
Mechanics and Documentation, Employee’s Responsibility in Performance
Planning Mechanics and Documentation, Creation of PM Document
Unit No : Competency Appraisal and Performance Management: Need and benefits of
5 effective appraisal system in Performancemanagement. Traditional and Modern
methods of Appraisal. Identifying training needs,develop suitable training
programs for competency management.
Unit No : Management Competencies and Performance Development in
6 Organizations: Developing a model for competency mapping and management
for effective HR development for a chosen firm. Ethics and Challenges in
Performance Management.

Reference Books:

Books Author
(Publisher)
1 – National Radha Sharma 360 degree Feedback,
Competency Mapping and
Assessment Center
2– Spencer and Competency at Work Wiley Publication
International Spencer
3– David D. Competency –Based
International Dubois, Deborah Human Resource
Jo King Stern, Management
Linda K. Kemp
4– Michael Performance Management JaicoPublication
International Armstrong &
Angela Baron
Online Resources:

Resourc
es No
1 [email protected]
2 https://www.emerald.com/insight/content/doi/10.1108/09685220610648373/full/h
tml?journalCode=i
3 https://bdigital.ufp.pt/handle/10284/357
MOOCs:

1 Coursera -Managing Employee Performance,
www.coursera.org
2 Alission- Performance Management and strategic planning
IV PM03 Logistics & Supply Chain Management
Course Objectives:
i) To gain the in depth knowledge, and importance of the subject of Supply Chain
Management (SCM).
ii) To acquire the working knowledge.
iii) To understand the JIT and SCM concepts and applicability to industrial examples.
iv) To know the concept of 5R in achieving Customer satisfaction/ delight.
Learning Outcomes : After completion of this course, students will
I)Develop a sound understanding of the important role of supply chain management in

today’s business environment.
II) Become familiar with current supply chain management trends.
III)learn logistics concepts and basic activities.
IV) Know the types of transportation systems.
V) Know the third, fourth party logistics.
Units Syllabus – Logistics & Supply Chain Management

Unit No : 1 Introduction to Logistics and SCM: Meaning, objectives, importance of various
terms and concepts of SCM in relation to competitive global business. EOQ
models, Customer Relationship Management and Supply Chain
Unit No : 2 Planning and SCM: Planning Demand & Supply chain, types of distribution
network, concept of 5R in achieving Customer satisfaction/ delight. Role of
agent, Distributor, Ware house, Retailer, and various types of distribution level.
Unit No : 3 Materials Management and Logistics: Meaning of logistics in reference to

materials management, broader sense including transport selection, long term
contracts for information flow & material flow to reach the supply with
5R.Sourcing and pricing of logistics.
Unit No : 4 Transportation Systems: Types of transportation systems & their merits/
demerits, , selection of suitable type, complexities in trans shipment, and
exporting the goods, role of forwarding and clearing agents and documentation
requirements
Unit No : 5 Integration of Logistics functions: Developments in outsourcing of Logistics-

stores functions-bar coding, layout, material handling, and suitable equipments
for it, overall integration of various functions of material management, stores,
procurement, distribution network tuned to information flow from customers to
get the effectiveness .
Unit No : 6 Current Trends in Logistics and SCM: Current developments/ practices-MRP,

MRPII. 3PL,4PL, use of IT.

Reference Books:

(Publisher)
1 – National Satish C. Logistics 2005 Prentice-Hall Of India
Ailawadi&Rakes Management Pvt. Limited
h Singh
2 – National D K Agrawal Logistics and 2003 Macmillan Publishers
Supply Chain India Limited,
Management
3 – National Janat Shah Supply Chain 2009 Pearson Education
Management-
Text and Cases
4 – International Douglas Long International 2003 Springer US
Logistics: Global
Supply Chain
Management
5 – International Donald J. Logistical 1996 McGraw-Hill Companies
Bowersox& Management
David J. Closs
6 – International Donald Waters Logistics- An 2003 Palgrave Macmillan
Introduction to
Supply Chain
Management
Online Resources:

No
1 www.poms.org
2 www.searchmanufacturingerp.techtarget.com
3 www.inderscience.com
4 www.logisticsmgmt.com
5 www.ionlogistics.eu
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
IV PM04 World Class Manufacturing Practices
Course Objectives:
i) To gain in depth knowledge of World Class Manufacturing(WCM) systems in
globally Leading Manufacturers.
ii) To gain concept of Strategic Decisions for business, JIT, Total Employee
involvement.
iii) To get acquainted with the use of IT, ERP and MRP systems
Learning Outcomes :
I) Demonstrate the relevance and basics of World Class Manufacturing.

II) Understand the concepts of Business excellence, competitiveness and customization of
product for manufacturing.
III) Implementation of new technology concepts of world class manufacturing, dynamics of
material flow, and Lean manufacturing.
IV) Understand recent trends in manufacturing to meet the current and future business
challenges.
V) Compare the existing industries with WCM industries.
Units Syllabus – World Class Manufacturing Practices

Unit No : Introduction to World Class Manufacturing (WCM): World Class
1 manufacturing; Concept, Imperatives for success – Technology, systems
approach and change in the mindset
Unit No : Planning for Manufacturing System: Strategic decisions in manufacturing
2 management; choice of technology; capacity; Layout; Aggregate Planning and
Master production scheduling.
Unit No : Materials Planning: Resources planning - Materials Requirement planning
3 (MRP). Manufacturing Resources planning (MRP-II) Enterprise Resources
Planning (ERP).
Unit No : Just in Time (JIT): Just-In-Time (JIT) - Concept, Advantages, Techniques of
4 JIT, JIT Layout, Kanban system, JIT Purchasing.
Unit No : World Class Manufacturing development Tools: Total employee Involvement
5 and small group activities 5-S Concept, Total Productive Maintenance,
Automation in design and manufacturing, Automated Material Handling
equipment’s, Product and Process Design Tools, Bar Code Systems.
Unit No : Recent Trends in World Class Manufacturing: Role of IT in World Class
6 Manufacturing, Flexible Manufacturing Systems (FMS), Group Technology, Six
Sigma.
Reference Books:
Books Editio Company
(Publisher) n
1 – National B S Sahay K B C WORLD-CLASS 2018 Infinity press
Saxena, Ashish Kumar MANUFACTURING
- A STRATEGIC
PERSPECTIVE
2 – National L.C. Jhamb Production 2014 Everest
Operations publishing
Management House
3 – National S.A. Chunawalla, D.R. Production and 2018 Himalaya
Patel Operations Publishing
Management Systems House
4– Richard J.Schonberger, World Class 1986 Schonberger
Internationa Manufacturing & Associates
l
5– Carlo 2016 Springer
Internationa Baroncelli&NoelaBalleri WCOM (World Class International
l o (eds.) Operations Publishing
Management) : Why
You Need More Than
Lean
6– Devistsiotis Kostas N, Operations 1981 McGraw Hill
Internationa Management
l
Online Resources:

No
1 https://www.wcm.fcagroup.com/
2 www.iso.org
MOOCs:

1 www.coursera.org
2 www.edx.org
4 www.alison.com
IV IT03 RDBMS with Oracle
Course Objectives :
xliii) To understand and learn how to work with an Oracle database.
xliv) To understand the Structured Query Language and be able to use it in conjunction
with Oracle database.
xlv) To understand Procedural Language SQL (PL/SQL) and be able to use it in
conjunction with an Oracle database.
Learning Outcomes :
At the end of this course, student should be able to:
i) Simple Query using sample datasets
ii) Complex queries using SQL.
iii) Writing PL/SQL blocks
Units Syllabus – RDBMS with Oracle
Unit No : Introduction to oracleRDBMS:
1 DBMS VS RDBMS, CODD’s Rules, Introduction to Oracle: History, Features,
Versions of oracle, introduction to oracleRDBMS, Tools of Oracle: SQL,
SQL*Plus,SQLForm,SQLReports.
Unit No : SQL and Components of SQL

2 Defining a database in SQL, Components of SQL: DDL, DML, DCL, DQL, SQL
query Rules, Data types, Keywords, Delimiters, Literals. DDL Commands –
Defining a database in SQL, Creating table, changing table definition, removing
table. Truncating Table. DML Commands- Inserting, updating, deleting data,
DQL Commands: Select Statement with all options. Renaming table, Describe
Command, Distinct Clause, Sorting Data in a Table, Creating table from a table,
Inserting data from other table, Table alias, and Column alias.
Data Constraints: Primary key, Foreign Key, NOT NULL, UNIQUE, CHECK
constraint
Unit No : Operators, Functions and Joins
3 Arithmetic, Logical, Relational, Range Searching, Pattern Matching, IN & NOT
IN Predicate, all, % any, exists, not exists clauses, Set Operations: Union, Union
All, Minus, Intersect.
Relating data through join concept. Simple join, equi join, non equi join, Self
join, Outer join, Sub queries, Aggregate Functions , Numeric Functions, String
Functions, Conversion functions, Date conversion functions, Date functions.
Unit No : Database Objects
4 Index: Creating index, simple index, composite index, unique index, dropping
indexes, multiple indexes on table, using rowid to delete duplicate rows from a
table, Sequence: Creating sequence, altering sequence, dropping sequence.
Views: Defining, modifying, deleting views.
Unit No : Introduction to PL/SQL programming
5 Introduction, Advantages, PL/SQL Block, PL/SQL Execution Environment,
PL/SQL Character set, Literals, Data types, Variables, Constants, Displaying User
Message on screen, Conditional Control in PL/SQL, Iterative Control Structure:
While Loop, For Loop, Goto Statement.
Unit No : Advanced Programming Techniques of PL/SQL
6 Cursors: Introduction, Types of Cursors: Implicit Cursor, Explicit Cursors,
Parameterized cursors, Programs on cursors,
Triggers: Introduction, Use of triggers, Types of Triggers, Creating triggers,
Examples on Triggers

Reference Books:

(Publisher)
1 – National P.S.Deshpande SQL for oracle 9i 3rd Dreamtech Press
Edition
2 –International Ivan Bayross PL/SQL The 3rd BPB Publication
Programming Edition
Language of Oracle
3rd Revised Edition
Online Resources:

1 https://www.w3schools.com/sql/
2 https://www.tutorialspoint.com/sql/index.htm
3 https://www.javatpoint.com/sql-tutorial
MOOCs:

1 https://www.coursera.org/learn/intro-sql
2 https://www.coursera.org/projects/introduction-to-relational-database-and-sql
3 https://www.coursera.org/projects/intermediate-rdb-sql
IV IT04 Enterprise Business Applications
Course Objectives:
Subject / Course Objectives: .
1. To make student able to build an understanding of the fundamental concepts of ERP
systems, their architecture, and working of different modules in ERP.
2. Students will also able to develop and design the modules used in ERP systems, and
can customize the existing modules of ERP systems.
3. Identify the important business functions provided by typical business software such as
enterprise resource planning and customer relationship management .
4. Describe basic concepts of erp systems for manufacturing or service companies
5. To study and understand the ERP life cycle.
6. 6. To learn the different tools used in ERP.
Learning Outcomes :
1. Understand the basic concepts of ERP.
2. Identify different technologies used in ERP.
3. Understand and apply the concepts of ERP Manufacturing Perspective and ERP
Modules.
4. Discuss the benefits of ERP
5. Understand and implement the ERP life cycle.
6. Apply different tools used in ERP.
Units Syllabus – Enterprise Business Applications
Unit No : Introduction (Enterprise Resource Planning) : Evolution of ERP-MRP and
1 MRP II. Introduction to ERP. Basic ERP concepts. Benefits of ERP.
Unit No : ERP and Related Technologies : Business Intelligence, E-commerce & e-
2 Business, Business Process Reengineering, Data Warehousing & Data Mining,
On Line Analytical Processing(OLAP), Product Life cycle Management, Supply
Chain Management, Customer Relationship Management
Unit No : ERP Implementation: ERP Implementation Life Cycle, Pre-implementation
3 tasks, Requirements Definition, Implementation Methodologies, Process
Definition, Dealing with Employee Resistance, Training & Education, Data
Migration, Project Implementation & Monitoring, Post Implementation
Activities, Success & Failure Factors of an ERP Implementation.
Unit No : Business Modules of an ERP Package: Finance, Manufacturing (Production)
4 , Human Resources, Plant Maintenance,
Unit No : Materials Management, Quality Management, Marketing , Sales ,
5 Distribution and Service.
Unit No : ERP Market: (Company and Product Features) SAP AG, Oracle Corporation,
6 PeopleSoft, JD Edwards, SSA Global, Lawson Software.
Enterprise Application Integration, ERP and Total Quality Management, Future
Directions and Trends in ERP.
Reference Books:

Books
(Publisher)
1 – National Alexis neon ERP Demystified Mcgrawhill
2 – National V.K. Garg &N.K. ERP Ware: ERP
Venkita Krishnan 3. Implementation
Framework
3 – National V.K. Garg &N.K. ERP Concepts &
Venkita Krishnan Planning
4– P.T.Joseph, E-Commerce A Prentice Hall of India
International Managerial
Perspective
5– Kalakota and Frontiers of Pearson Education
International Whinston Electronic Commerce
6– https://www.kvimis.co.in/sites/...co.../Gary%20P.Schneider%20Electronic%
International 20Commerce.pdf
Online Resources:

Resourc
es No
1 http://index-of.co.uk/IT/Wiley%20-%20Enterprise%20Resource%20Planning.pdf
2 https://mrcet.com/downloads/digital_notes/ME/III%20year/ERP%20Complete%20Di
gital%20notes.pdf
3 https://www.analyticom.de/docs/erp/Booklet_EN_ERP.pdf
4 http://sim.edu.in/wp-content/uploads/2018/11/B.Com-CA-II-Semester.pdf
MOOCs:

1
https://onlinecourses.swayam2.ac.in/cec20_mg25/preview
2 https://www.coursera.org/courses?query=e-commerce
3 https://www.udemy.com/courses/business/e-commerce
4 https://www.edx.org/learn/ecommerce
5 https://www.classcentral.com/subject/ecommerce
Course : MBA (G) CBCS 2020 – w.e.f. - Year 2020 – 2021
IV IB03 International Marketing
Course Objectives:
i. Apply the key terms, definitions, and concepts used in marketing with an international
perspective.
ii. Compare the value of developing global awareness vs. a local perspective in marketing.
iii. Evaluate different cultural, political, and legal environments influencing international
trade.
iv. Distinguish the advantages and disadvantages Canadian products and services possess in
international marketing in both emerging markets and mature markets.
Learning Outcomes :
i. Explain the impact of global and regional influences on products and services for
consumers and businesses.
ii. Apply basic internationally oriented marketing strategies (total product concept, pricing,
place, and promotion).
iii. Develop creative international market entry strategies.
iv. Understand the importance of the Internet for global business.
v. Explain the differences in negotiating with marketing partners from different countries
and the implications for the marketing strategies (4Ps).
Units Syllabus: International Marketing .
Unit No : International Marketing- Concept, Importance, International Marketing

1 Research and Information System,
Unit No : Market Analysis and Foreign Market Entry Strategies, Future of
2 International Marketing, India’s Presence in International Marketing
Unit No : Internationalization of Retailing and Evolution of International Retailing,

3 Motives of International Retailing, International Retail Environment –
Socio-Cultural, Economic, Political, Legal, Technological
Unit No : Selection of Retail Market, Study and Analysis of Retailing in Global

4 Setting, Methods of International Retailing, Forms of Entry-Joint
Ventures, Franchising, Acquisition
Unit No : Competing in Foreign Market, Multi-country competition and Global

5 Competition, Competitive Advantages in Foreign Market, Cross Market
subsidization, Retail Structure, Global Structure.
Unit No : Case Studies in International Retailing Management

6

Reference Books:

Books
(Publisher)
1 – National Swapana Pradhan- - Retailing Management
2 – National A. J. Lamba- The Art of Retailing
4– Dravid Gilbert - Retail Marketing

International
5– . George H, Lucas Jr., Robert P. Bush, Larry Retailing

International G Greshan-
6– Barry Berman, Joel R Evans- Retail A Strategic Approach

International Management

IV IB04 Global Business Strategies
Course Objectives:
i) Knowledge: Basic and broad knowledge in international business environment,
strategies and management. Ability to apply concepts, principles and theories to simple
business situations.
ii) Global Perspective: Awareness of the different thinking and viewpoints of diverse
cultures.
iii) Awareness of the global business environment and its impacts on businesses.
iv) . Practical Application: Use of excel tools in real world scenarios.
Learning Outcomes :
i) Explain the concepts in international business with respect to foreign

trade/international business
ii) Apply the current business phenomenon and to evaluate the global business
environment in terms of economic, social and legal aspects
iii) Analyse the principle of international business and strategies adopted by firms to
expand globally
iv) . Integrate concept in international business concepts with functioning of global trade
Units Syllabus – Global Business Strategies

Unit No : Export – Import – Strategies, Third Party Intermediaries, Cause of Ethical
1 dilemma ‘Is demand always Export’ Technology impact on Export Strategy
Unit No : Global Manufacturing Strategies, Global Supply Chain Management, Ethical
2 Dilemma –supplier relations approach that yields best result
Unit No : Control Strategies – Introduction, Planning, Organizational Structure, Location of
3 Decision making, Control in process of Internationalization, Control Strategy
Mechanisms Corporate Culture & Co-ordinating Methods, Control in special
situations Acquisitions, Shared ownership
Unit No : Role of legal structure in Control Strategies – Control or No control Constant
4 Balancing Act
Unit No : Collaborative Strategies – Motives for collaborative arrangements,
5 Considerations in collaborative arrangements, Licensing/ Franchising / Contracts/
Joint Ventures/ Equity Alliances
Unit No : Problems of Collaborative Arrangements, Collaborative Importance, Differing
6 Objectives, Control Problems, Cultural Difference, Compatible Partners, Steps to
know how Innovation breeds collaboration

Reference Books:
Reference Name of the Title of the Publisher Company

Books Author Book
(Publisher)
1 – National T.K Das & A resource Journal of management 26, no.1 [2000:31-
Bing- Sheng Based theory 61]
Teng of Strategic
Alliance
2 – National Jeffery Reur Collaborative The logic of Alliances – Financial Times
Strategy J Oct- 4 1999- Page 12-13 3.
3 – National Chakrawarthy Strategic
B and Planning for
Permutter H Global
(1995) Business
4– M Porter Competitive )New York Free Press
International (1990) Advantage of
Nation
5– Engelwood . The Strategy M J Prentice Hall
International Cliffs, Process
6– The Strategy London – International Thompson
International Dynamics of Press
International
Strategy
Online Resources:

Resources
No
1 https://www.global-strategy.net/what-is-global-strategy/
2 https://www.researchgate.net/publication/322789850_International_Business_Strat
egy
MOOCs:
1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
IV AM03 Use of Information Technology in Agribusiness
Management
Course Objectives:
 Gain a solid understanding of core concepts of ICT in agriculture, with a focus on

used cases and potential impact.
 Learn about digital tools enhancing on-farm productivity.
 Understand how to empower smallholder farmers through ICT/Digital Tools in market
access and financial services.
 Gain awareness of the forward-looking technologies and their scope in agriculture –
artificial intelligence, remote sensing, crowdsourcing, and big data analytics.
Learning Outcomes :
i) Data analysis in Agribusiness

ii) ICT in Agriculture
iii) GIS and Remote Sensing application in Agriculture
iv) Monitoring and Evaluation in Agriculture
Units Syllabus: Use of Information Technology in Agribusiness Management

Unit No : Introduction to Computers: Types of Computer systems, Basic Computer
1 operations, Networks: Internet, Intranet and Extranet Applications, Functional
units of Computers, Practical data processing application in business, and
Computer applications in various areas of business.
Unit No : The Software: Software types, Systems Software, Classification of Operating
2 System, Application Software, Introduction to Programming Language, Types of
Programming Languages. Introduction to Microsoft Office, working with MS
Word, MS Excel, MS Power point, Data Base, Data Base Management System
Unit No : Internet, Security and E-Commerce: Introduction, History and Core features of
3 the Internet, Internet Applications, Internet and World Wide Web, Extranet and
E-mail, Mobile Computing, Electronic Commerce, Types of E-Commerce and
their utilities
Unit No : Management Information Systems: Introduction to MIS, Principles of MIS,
4 Characteristics, functions, structure & Classification of MIS, information for
decisions; strategic importance of MIS, MIS in Manufacturing, Marketing,
Finance Human Resource Management, Materials & Project Management; ERP:
CRM
Unit No : Managing Knowledge: Introduction to Knowledge Management, Organizational
5 Learning and Memory, knowledge management activities, Approaches to
Knowledge management, Information Technology in Knowledge Management,
knowledge Management Systems implementation, Roles of people in knowledge
management, Managerial Issues in Knowledge Management.
Unit No : Corporate Performance Management and Business Intelligence: A framework of
6 Business Intelligence: Concepts and Benefits, Business Analytics: Online
analytical processing reporting and querying, Data Text Web mining and
Predictive Analytics, Data Visualization, Geographical Information Systems and
virtual reality, Real time business intelligence and competitive Intelligence,
Business Performance Management Scorecards and Dashboards.

Reference Books:

Books Author
(Publisher)
1 – National Turban, Information technology for John Wiley & Son
McLean, Management,
Wetherbe
2003
2 – National S. Computer Application in Himalaya Publishing
Sudalaimuthu, Business House
S.Anthony
Raj. 2008, ―
‖,
3 – National Jaiswal& . Management Information 5Oxford University
Mittal, Systems, Press
(2010),
4– . O‘Brien, Management Information ).. (6th edition) Prentice
International J.A. (2004 Systems: Managing IT in the Hall
Business Enterprise
5– . Lucas, H. C. 4Information Technology For New Delhi: TMH
International Jr. (2004). Management. (7th ed
6–
International
Online Resources:

Resourc
es No
1 http://ecoursesonline.iasri.res.in/mod/page/view.php?id=123663
2 https://knowledge4food.net/event/training-course-on-agribusiness-development-
and-management/
3 https://cgspace.cgiar.org/bitstream/handle/10568/90119/1931_PDF.pdf
4 https://en.wikipedia.org/wiki/Information_and_communications_technology_in_
agriculture
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
IV AM04 Cooperatives Management
Course Objectives:
1. The objective of the course is to provide the conceptual and practical understanding
of cooperative management.
2. The course will be helpful to provide the knowledge of functions, rules &
regulations and the benefits of the cooperative management
Learning Outcomes :
i) Communicate Concept and Characteristics of Cooperatives, •
ii) Explain Functional and Management aspects of Cooperatives •
iii) Organize a cooperative institution based upon grassroots level after analyzing market
condition
Units : - Syllabus – Cooperatives Management

Unit No : Cooperation ideology-origin growth and development Principles of Agriculture
1 Cooperation. Raifeisen and schulze concept of Agricultural Cooperatives
Cooperation and other forms of Enterprise Cooperative Management- Nature and
Function. Professionalized Management for Cooperatives.
Unit No : Theory and practice of Agricultural Cooperative credit system critical study of
2 organization and financial structure, operation and Management of selected
cooperative credit institutions-Central Cooperative Banks. State Cooperative
Banks. Land Dev. Banks and NABARD
Unit No : Formation and Management in Agriculture Cooperative Socieites; Re-
3 organization of Agricultural Credit Societies, Multipurpose cooperative Socieites;
Large-Sized Cooperative Socieites, Service Cooperatives. Cooperative farming in
India
Unit No : Cooperative Processing; Management of Cooperative Sugar Factories;
4 Cooperative Agricultural marketing; Growth and Development Problems and
challenges. Cooperative Education and Training Management in India; Role of
State in the progress Indian Cooperative Movement.
Unit No : Dairy Cooperatives, Growth and Development, Problems, Measures to overcome
5 these problems
Unit No : Indian Cooperatives in this era of Globalisation
6
Reference Books:
Reference Name of Title of the Book Publisher Company

Books the Author
(Publisher)
1 – National B.S. Cooperation in India SahityaBhawan, Agra
Mathur
2 – National Kamat , G.S. Cooperative Management, HPH
3 – National . Bedi R.D. Theory, History and Practical of
Cooperation
4– . Fay, C.R. Cooperation in India and Abroad
International
5– Raj Krutia Cooperative Farming some Critical
International Reflection
6– Rais Cooperative Development and Mittal Pub. House
International Ahmad Management Text and Cases,
Online Resources:

1 http://unaab.edu.ng/wp-
content/uploads/2009/12/451_AEM%20511.pdf
2 https://en.wikipedia.org/wiki/Cooperative_learning
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
IV R03 Merchandising , Display & Advertising
Course Objectives:
I. To familiarize the students with evolution and growth of Retailing, expectations of
customers and
to study the importance of retailing in present business scenario.
II. Present and coordinate merchandise so that related goods are shown in a unique,
desirable, and saleable manner.
III. Use both written and oral English that emphasizes good organization, clarity, correct
grammar which is appropriate for communication purposes in the business
environment.
IV. Understand the fundamentals of basic financial problems, and use good reason in
financial decision making.
Learning Outcomes :
I. Understand the basic functions of retail store operations including store location and
layout, shopping centre analysis, retail market segmentation and strategies, and the
merchandising mix.
II. Prepare and execute displays for exhibitions and promotional events using the visual
dynamics of light as a design element.
III. Prepare illustrative matter and layout for posters and advertising using graphic design
principles including perspective, lettering, and logo design.
IV. Understand basic personnel functions such as interviewing techniques, basic
supervisory skills, motivation, and written and non verbal communication.
Units Syllabus: Merchandising , Display & Advertising

Unit No : Introduction: stages of merchandise, management process, Developing
1 merchandise plan (a) Decision related to buying organization and its process, (b)
Factors to be considered in the process of devising merchandise plan
Unit No : Elements of Merchandise Management: Introduction, issues of merchandise
2 management (a) Sales forecasting, (b) Inventory planning, (c) Logistic.
Unit No : Implementing Merchandise Plan: Steps involved in implementing the plan, (a)
3 Logistic – performance goal, order processing & fulfillment, transportation &
warehousing, customer transaction and customer service. (b) Inventory
Management – Meaning, Retailer task, inventory levels, Merchandise security,
Reverse logistic, Inventory analysis.
Unit No : Fundamentals of Merchandising: (a) Product - Merchandise strategy, Planning,
4 Sourcing, Arranging & display, space management. (b) Pricing – objectives,
pricing for markets, pricing calculations, pricing policies, pricing strategies.
Unit No : Promoting the Store: Elements of promotion, communicating the image, selection
5 of promotion mix, advertising and sales promotion, publicity, personal selling
and relationship marketing.
Unit No : Display Advertisement: Types of promotion, promotion in the channel,
6 promotional objectives, steps in planning and retail advertising campaign,
Management of sales promotion & publicity.

Reference Books:

Books Author
(Publisher)
1 – National David Gilbert Retail Marketing , Pearson Education
Management
2 – National Agarwal, Retail Management, PragatiPrakashan, W.K. Road,
Bansal, Merut.
Yadav&
Kumar
3 – National MeenalDhotre , Channel management & Himalaya Publishing House,
Retail Marketing, Mumbai.
4– Andrew J. Retailing Environment & Change learning

International Newman & operations
Peter Cullen,
5– Barry Berman Retail Management – A Pearson Education
International &Jeol R. Strategic Approach
Evans
6– Barry Barman Retail management, Prentice Hall of India Pvt.
International & Joel R. Ltd.
Evans
Online Resources:

No
1 https://reflektion.com/resource/merchandising-types-and-
examples
2 https://www.yotpo.com/blog/online-merchandising/
3 https://www.smartinsights.com/ecommerce/merchandising/online-
merchandising/
4 https://www.tickto.com/digital-displays-retail-store-tomorrow/
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
IV R04 Supply Chain Management in Retailing
Course Objectives:
i) Familiarize the students with organized retail and, the value it creates.
ii) The strategic and operational decision-making processes in the organized retail.
iii) Relate the supply chain activities which create the value in the organized retail industry
Learning Outcomes :
i) Understand the functions of retail business and various retail formats and retail
channels.
ii) Understand the difference between Retail and Manufacturing Supply Chain
iii) Understand, key drivers of retail supply chain and how to select a retail store
location?
iv) Analyze Retail Market and Financial Strategy including product pricing.
v) Integrate the various Supply Chain partners and how to collaborate with them?
Units Syllabus : Supply Chain Management in Retailing
Unit No : Introduction to Supply Chain Management: Meaning, Objectives and Importance,
1 Decision phases, Process View, Competitive and supply chain strategies,
Achieving strategic fit, Supply chain drivers.
Unit No : Planning Demand and Supply in Supply Chain: Supply Chain integration,
2 Demand Forecasting in a supply chain, Managing Demand and supply in supply
chain, Role of IT in forecasting.
Unit No : Designing the Supply Chain Network: Designing the Distribution Network, Role
3 of Distribution, Factors influencing distribution, Design options, Modeling for
supply chain, Network design in Supply Chain.
Unit No : Logistics in Supply Chain Management: Introduction, Elements, Logistics
4 interfaces with other areas, Approach to analyze Logistics System, Logistics
System Analysis-Techniques, Factors affecting the cost and Importance of
logistics.
Unit No : Sourcing and Pricing in Logistics: I. Sourcing- In-house or outsource, Supplier
5 scoring and assessment, Procurement process, Sourcing-Planning and Analysis
II. Pricing- Pricing and Revenue management for multiple customers, Perishable
products, Seasonal demand, Bulk and spot contracts.
Unit No : Information Technology in supply Chain Management: Role of IT in Supply
6 Chain management, Customer Relationship Management, Internal Supply Chain
management, EBusiness and Supply Chain Management, Building strategic
partnerships and trust within a supply chain
Reference Books:
Reference Name of Title of the Publisher Company

Books the Author Book
(Publisher)
1 – National Sunil Supply Chain Pearson Education.
Chopra, Management-
Peter Strategy,
Meindal, Planning and
D.V.Kalra, Operation,
2 – National Braj Mohan Supply Chain ICFAI University Press
Chaturvedi, Management,
3 – National Rahul Supply Chain Prentice Hall India, New Delhi.
V.Altekar, Management,
Concepts and
Cases,
4– John Supply Chain Sage Publication, New Delhi
International Mentzer, Management,
Response
Books,
Online Resources:

1 https://www.vinculumgroup.com/the-role-of-scm-in-
retail-scenario-of-today/
2 https://www.vendhq.com/blog/supply-chain-
management/
3 https://www.slideshare.net/RahulJha6/retail-supply-
chain-management
MOOCs:

1 mooc.org
2 www.Coursera.org
3 www.Udemy.com
4 Swayam.gov.in
Elective - Project Management: Course – Advance Project Management
IV PR03 Advance Project Management
Course Objectives:
i) To understand the overall aspects of project management
ii) To view at the project from a holistic view
iii) To identify costs and control them while implementing project
iv) To understand quality aspects in project
Learning Outcomes:
i) To know the details of project budgeting and costing
ii) To learn various aspects of project monitoring and implentation
iii) To understand how to manage project quality and project audit
iv) To understand the aspects related to Human resource in Project Management
Name Syllabus – Advance Project Management

Unit No: 1 Baseline Cost Structure
Introduction to cost structure, Inputs for project costing, Project cost estimation,
categories of costs such as Labor cost, Equipment cost, Cost of supplies, Travel
cost, Training cost, Overhead cost, etc.
Project Procurement process: Plan procurement , Conduct procurement, Control
procurement and Close.
Unit No: 2 Project budgeting & activity costing
Techniques to estimate project costs - Analogous Estimating, Parametric
estimating, Bottom-up estimating, Project Budget planning, Identifying activities
and Activity cost estimates, generation of Cost performance baseline, Project
funding requirements, Project documents
Unit No: 3 Project Monitoring
General aspects of project monitoring, Importance of project monitoring and
control, Monitoring and control method, Project monitoring activities, Project
monitoring process, Project Monitoring Steps, Monitoring and control techniques,
control with Gantt Chart, Earned Value Analysis
Unit No: 4 Project Quality Management
Project Quality Management Plan , identifying quality metrics and standard
measures for project processes, regulatory compliance requirements, product
functionality, documentation, etc., Development of Quality management plan,
Process improvement plan, Quality metrics, Quality checklists, Project documents
Unit No: 5 Project Audit
Quality Assurance - analyzing project quality, improve project quality, checking
whether the quality standards are met, Quality control measurements, Work
performance information, checking Project management plan, Project documents
updates, Organizational process assets updates
Unit No: 6 Project Human Resource Management
Develop human resource plan with the help of Activity resource requirements,
Enterprise environmental factors, Organizational processes
Acquire project team - Project staff assignments, Resource calendars,
Develop project team - improving the team efficiency, team member interaction
and enhancing overall team and project performance
Manage project team - tracking team member performance, resolving issues,
providing feedback and managing a team to optimize project performance.
Communication Management: Organizing for Communication, Feedback
communication. Reporting system.
Reference Books:

(Publisher)
1– Kenneth Rose Project Quality 2nd J. Ross Publishing
International Management Edition
Why, What and How
2– Kim H. Pries, Jon Total Quality 1st Taylor & Francis
International M. Quigley Management for Edition
Project Management
3– Sunil Total Quality 1st CRC Press
International Luthra, Dixit Management (TQM) Edition,
Garg, Ashish Principles, Methods, 2021
Agarwal, Sachin and Applications
K. Mangla
4– Martina Huemann Human Resource 1st Taylor & Francis
International Management in the Edition,
Project-Oriented 2016
Organization
Towards a Viable
System for Project
Personnel
Online Resources:

Resources No.
1 https://www.guru99.com/learn-financial-planning-project-
management.html
2 https://www.ispatguru.com/project-monitoring/
3 https://memory.ai/timely-blog/project-monitoring-what-it-is-and-how-to-
do-it-well
4 https://www.greycampus.com/blog/project-management/top-4-project-
monitoring-steps
5 https://www.projectmanagementqualification.com/blog/2019/10/21/project-
monitoring-control/
6 https://www.projectmanager.com/project-management
7 https://www.pmi.org/learning/library/earned-value-management-systems-
analysis-8026
MOOCs:

1 https://www.mooc-list.com/course/preparing-manage-human-
resources-coursera#.YC84K56SNGg.whatsapp
2 https://www.my-mooc.com/en/categorie/project-management
3 https://www.coursera.org/learn/uva-darden-project-management
Elective - Project Management: Course – Scanning Business Environment for Project
IV PR04 Scanning Business Environment for Project
Course Objectives:
i) To understand the business environment impacts project management
ii) To understand how to scan internal business environment and to work on strengths and
weaknesses
iii) To understand how to scan external business environment to identify opportunities and
threats
iv) To understand the intricacies for preparing for unforeseen events.
Learning Outcomes:
i) To know how to scan business environment
ii) To understand the impact of changes in business environment
iii) To identify, evaluate and deliver project benefits and value in the complex business
environment
iv) To understand the impact of project on Organization culture through organizational
change.
Name Syllabus – Scanning Business Environment for Project

Unit No: 1 Environmental Scanning for Implementing project
Importance of environmental scanning for project management, internal and
external environment, global environment, SWOT analysis for readiness for
project, preparation for unforeseen changes
Unit No: 2 Evaluating Internal Business Environment
Corporate mission, corporate culture, and leadership style, Organizational
structure and suitability to project, Financial condition of organization, Skill sets
of employees
Unit No: 3 Evaluating External business environment
Monitoring external business environmental changes ((e.g., regulations,
technology, geopolitical, market), Assessing and prioritizing impact on project
scope/backlog based on changes in external business environment, Identify
options for scope/backlog changes
Unit No: 4 Plan and manage project compliance
Project compliance requirements (e.g., security, health and safety, regulatory
compliance), Analysing potential threats to compliance, Use methods to support
compliance, Conditions of non-compliance, consequences of noncompliance,
Approach and Action to address compliance needs (e.g., risk, legal), Measure the
extent to which the project is in compliance
Unit No: 5 Evaluate and deliver project benefits and value
Identifying Project Benefits, Creating agreement on ownership for ongoing benefit
realization, Establishing measurement system to track benefits, Evaluation of
delivery options to demonstrate value, Appraise stakeholders of value gain
progress
Unit No: 6 Support organizational change
Assess organizational culture, Evaluating impact of organizational change to
project, Impact of project on the organization culture
Reference Books:

(Publisher)
1– Worthington, Ian, The Business 2018 Pearson Education
International Britton, Chris, Environment: A Limited
Thompson, Global Perspective
Edward
2– Avraham Shtub Project 2nd Pearson
International and Management: Edition
ShlomoGloberson Processes,
and Jonathan F Methodologies, And
Bard Economics
3– Robert J. Graham Creating an 1st Jossey-Bass
International Environment for Edition
Successful Projects:
The Quest to
Manage Project
Management
Online Resources:

Resourc
es No.
1 https://twproject.com/blog/internal-external-corporate-environmental-factors-project-
environment/
2 https://www.itmplatform.com/en/blog/corporate-environmental-factors-that-affect-
project-management/
3 https://www.tefen.com/insights/services/operation_Organization/project_management
_global_projects
4 https://www.knowledgehut.com/blog/project-management/projects-in-business-
environments
5 http://www.opentextbooks.org.hk/system/files/export/15/15694/pdf/Project_Managem
ent_15694.pdf
MOOCs:

1 https://www.mooc-list.com/course/global-business-environment-
evolution-and-dynamics-futurelearn
2 https://www.udemy.com/course/project-management-course-
udemy/
3 https://www.coursera.org/learn/global-business-environment

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BHARATI VIDYAPEETH

(Deemed to be University), Pune

CENTRE FOR ONLINE AND DISTANCE EDUCATION

FACULTY OF MANAGEMENT STUDIES

MASTER OF BUSINESS ADMINISTRATION MBA (General) - SDE

CHOICE BASED CREDIT SYSTEM (CBCS)

Post-Graduate Degree Programme of TWO YEARS (approved by UGC-DEB).

III. Rationale for Syllabus revision:

IV. Vision Statement of MBA (General) – SDE- Program :

V. Objectives of the MBA (General) SDE -Program :

VI. MBA Program: Program Outcomes

1. Apply the knowledge of management theories and practices to solve

VII. Eligibility for Admission:

VIII. Structure of the Program:

The definition of credits is based on the following parameters;

In this system each credit can be described as:

B) Components of continuous evaluation system:

Following are the suggested components of CES,

Range of Marks (%) Grade Grade Point

A student who fails at UE in a course has to reappear only at UE as backlog candidate

Formula to Calculate Grade Points (GP)

5.5x ≤ Marks≤8x Truncate (M/x) +2

4x ≤ Marks≤5.5x Truncate (M/x) +1

The SGPA is calculated by the formula

SGPA= ∑Ck * GPk

The formula to compute equivalent percentage marks for specified CGPA:

10 * CGPA-10 If 5.00 ≤ CGPA ≤ 6.00

The criteria for the award of honors are given below.

CGPA below 5.0 F Fail Marks below 40

XI: A. Dual Specialization:

M.B.A(General) - SDE Programme 2020-21 offers Dual Specialization to the students in

i) Prerequisite for offering a combination of Specialization Groups

ii) Specialization Combinations:

Two Specializations may be chosen from the following :

1. The report shall be printed on A-4 size white bond paper.

The viva –voce shall evaluate the project based on

Day: Total Marks: 70

Q.6. (10 marks)

XII. Structure of the Syllabus

The MBA Programme as per Semesters, Credits and Marks is as follows:

Semester Credits Marks Distribution

Course Code Semester – I Credits UE IE Total Marks

# Departmental Papers: 108 & Open 1

Course Code Open Course

# Departmental Papers: 208 & Open 2

Course Code Open course

MBA -(General) – SDE - Semester III

MBA - (General)– SDE - Semester IV

Course Code Semester IV Credits UE IE Total Marks

# Departmental Papers: 403 & Open 4

Open Courses: Any one course from the following

Course Code Open course

LIST OF SPECIALIZATION - ELECTVES

Elective: Marketing Management :

Elective: Human Resource Management

Elective: International Business Management

Elective: Information Technology Management

Elective: Retail Management