Consumer Appliances in Vietnam

Euromonitor International
November 2021
CONSUMER APPLIANCES IN VIETNAM Passport i

LIST OF CONTENTS AND TABLES

EXECUTIVE SUMMARY .............................................................................................................. 1
Consumer appliances in 2021: The big picture ......................................................................... 1
2021 key trends ........................................................................................................................ 1
Competitive landscape ............................................................................................................. 2
Retailing developments ............................................................................................................ 2
What next for consumer appliances?........................................................................................ 2
MARKET INDICATORS ............................................................................................................... 3
Table 1 Household Penetration of Selected Total Stock Consumer Appliances
by Category 2016-2021................................................................................ 3
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-
2021 ............................................................................................................. 4
Table 3 Forecast Household Penetration of Selected Total Stock Consumer
Appliances by Category 2021-2026 ............................................................. 4
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category
2021-2026 .................................................................................................... 5
MARKET DATA ............................................................................................................................ 6
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021 ................ 6
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021 ................... 6
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-
2021 ............................................................................................................. 6
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-
2021 ............................................................................................................. 6
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding
Split: Volume 2016-2021 .............................................................................. 6
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding
Split: Value 2016-2021 ................................................................................. 8
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding
Split: % Volume Growth 2016-2021 ............................................................. 9
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding
Split: % Value Growth 2016-2021 .............................................................. 10
Table 13 Sales of Small Appliances by Category: Volume 2016-2021 ..................... 11
Table 14 Sales of Small Appliances by Category: Value 2016-2021 ........................ 11
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021 ..... 12
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021 ........ 12
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021 .......... 12
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021................. 13
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021 .......... 14
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021................. 15
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021 ........... 16
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021 ........... 17
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-
2026 ........................................................................................................... 18
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-
2026 ........................................................................................................... 18
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume
Growth 2021-2026 ..................................................................................... 18

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CONSUMER APPLIANCES IN VIETNAM Passport ii

Table 26 Forecast Sales of Consumer Appliances by Category: % Value

Growth 2021-2026 ..................................................................................... 18
Table 27 Forecast Sales of Major Appliances by Category and Built-
in/Freestanding Split: Volume 2021-2026 .................................................. 19
Table 28 Forecast Sales of Major Appliances by Category and Built-
in/Freestanding Split: Value 2021-2026 ..................................................... 20
Table 29 Forecast Sales of Major Appliances by Category and Built-
in/Freestanding Split: % Volume Growth 2021-2026.................................. 21
Table 30 Forecast Sales of Major Appliances by Category and Built-
in/Freestanding Split: % Value Growth 2021-2026..................................... 22
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026....... 23
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026 ......... 24
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth
2021-2026 .................................................................................................. 24
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth
2021-2026 .................................................................................................. 24
DISCLAIMER ............................................................................................................................. 25
SOURCES.................................................................................................................................. 25
Summary 1 Research Sources ...................................................................................... 25

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CONSUMER APPLIANCES IN VIETNAM Passport 1

CONSUMER APPLIANCES IN
VIETNAM
EXECUTIVE SUMMARY

Consumer appliances in 2021: The big picture

The COVID-19 pandemic became a more serious threat in Vietnam during 2021, with
lockdowns and social distancing being strictly applied across all provinces in the country. As a
result, sales within almost all categories of consumer appliances were affected. Noticeably,
sales of cooling appliances, in particular air conditioners, registered only modest growth even in
the hot summer months. This was despite significant discounts being offered on a regular basis.
The economic difficulties faced by many consumers has forced them to tighten their belts and
led to increased price sensitivity. As such, people have prioritised local brands with cheaper
prices, or they have waited for attractive discounts, sometimes up to 50%-60% off global
brands.
Due to financial hardship, lockdowns and the shift towards e-commerce some electronics and
appliance specialist retailers outlets have closed or been forced to reduce their business. While
many small stores went bankrupt, other well-known chains have also been seriously impacted.
For example, Topcare had to close six of its stores, while the Vietlong chain officially shut down
after 11-years in the market. In contrast, Dienmayxanh quickly invested and expanded to rural
areas with the aim of controlling the market. The retailer introduced its collaborator programme
with it hoping to reach 20,000-30,000 traditional retail stores across 63 provinces in Vietnam.
Under its collaborator programme the retailer is cooperating with these traditional retail stores in
selling Dienmayxanh’s products in areas where Dienmayxanh stores are not yet present.
New and local brands have been aggressively entering the low to mid-price segment across
consumer appliances in Vietnam. Noticeably, these brands are tending to focus on rural areas.
This is because consumers in the country’s larger cities tend to prefer global products with
trustworthy brand names while many people in rural areas are seen as offering new potential for
consumer appliances while also having limited brand awareness. Besides which, Dienmayxanh,
the biggest retailer of consumer appliances in Vietnam, also increased its cooperation with new
and local brands by launching various discount programmes and advertising activities in rural
areas to support sales.

2021 key trends

Mass products are still seen to have great potential for growth in rural areas as consumer
appliances is still a relatively new area for many households in these areas. Meanwhile,
wealthier consumers in urban areas are looking for more new technologies and green products
when it comes to consumer appliances, such as air-purifiers with bacteria killing, sensor
technology, or energy efficient major appliances. The trend towards kitchen appliances with
multiple functions has also been boosted by the COVID-19 pandemic, such as rice cookers
having an “all-in-one” cooking function. This multifunctionality became a key focus of several
larger retailers who saw it as an opportunity to highlight the value these products offer.
During the height of the pandemic in 2021, people were seen to be stocking up on various
groceries including vegetables and meat. This created increased demand for double door fridge
freezers, with fresh air and humidity control functions to keep fruit and vegetables fresher, or

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special freezer chiller cabinets for frozen meat that help save time when defrosting. In contrast,
fridge freezers with less freezer space saw demand fall due to the need to store food for longer.

Competitive landscape
Despite the COVID-19 pandemic becoming more serious in 2021, with many areas of
consumer appliances in Vietnam being negatively affected, the market is still seen to have
strong potential. In line with this, 2021 saw important brand activities from both global and local
names. For example, Hisense officially entered Vietnam with products imported directly from its
factory in Thailand. Meanwhile, Dyson opened its first store at Crescent Mall Ho Chi Minh City
showcasing products including hair dryers/stylers, vacuum cleaners and air purifiers.
New brands such as Casper, Falcon, Mobell, Galanz, Beko offering low to mid-priced
products have been displayed more in electronics and appliance specialist retailers, with sales
boosted by various advertising programmes in rural areas where consumers are more price
sensitive. Local players have also started to produce major home appliances. For example,
Sunhouse launched its new line of air conditioners, while Vinsmart introduced its first range of
air purifiers.
Tapping into the surge in online sales seen since the outbreak of COVID-19, many brands
also cooperated with e-commerce sites to offer attractive promotional programmes. This was
especially noticeable when the demand for kitchen appliances started to increase, with more
frequent “brand days” seen with large discounts on products such as air-fryers, blenders, juice
extractors, bread makers.

Retailing developments
A numbers of electronics and appliance specialist retailers have reduced their business or
disappeared from the market in 2021 due to the impact of COVID-19. In Hanoi, Topcare closed
six stores, while the Viet Long chain officially shut down after 11 years. Other retailers such as
Pico, HC and MediaMart also struggled for sales. To generate extra income, some electronics
and appliance specialist retailers even started to sell necessities like rice, fruit and vegetables
during the pandemic.
In contrast, the biggest chain of electronics and appliance specialist retailers, Dienmayxanh,
saw this difficult situation as a great opportunity to expand its share of the market. Since May
2021, Dienmayxanh officially started a new programme collaborating with small traditional
electronics stores across all provinces especially in rural areas. Within the first month of
launching, it had acquired 1,600 collaborators – with a significant number of sales driven by
consumers who had never purchased from Dienmayxanh before.
After generating strong results through selling laptops and smartphones during 2020, in 2021
Digiworld (DGW) decided to start selling consumer appliances. Initially it is distributing some
major products from Xiaomi but it is aiming to continuously expand its offer and share within
consumer appliances over the next three years.

What next for consumer appliances?

Consumer appliances in Vietnam remains full of potential, albeit with sales driven more from
rural areas. Brands and specialist retailers are predicted to expand their presence into more
rural areas, using various activities to approach and attract consumers who might be less
familiar with the range of products and brands on offer. With its new collaborator programme,
Dienmayxanh promises to significantly expand its market share, with it now looking to control
both the online and offline channels.
With some larger players moving production of their consumer appliances to Vietnam this
should make the market stronger and more competitive. Global brands will be able to offer

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better prices to locals, while having more budget to improve their products and develop newer
technologies. As an example, Panasonic is moving production of its large capacity fridge
freezers and washing machines from Thailand to Vietnam, with the plan predicted to be
completed by the end of 2021. This should spell good news for local sales of consumer
appliances over the forecast period.
There is likely to be a change in advertising strategy over the forecast period with a greater
focus on online channels and e-commerce cooperation. Brands will likely shift their marketing
budget to social media platforms like Facebook, Instagram, YouTube and TikTok due to the
increasing penetration of these platforms not only in urban but also in rural areas. The
effectiveness of key opinion leaders (KOLs) will likely have less of an impact as these were
overused during 2020/2021, specifically in personal care appliances. Instead, consumers are
expected to value a product’s advertised benefits and storytelling advertising campaigns.

MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by
Category 2016-2021

% households
2016 2017 2018 2019 2020 2021

Dishwashers 0.2 0.2 0.2 0.2 0.3 0.3

Automatic Dryers - - - - - -
Automatic Washer Dryers 0.3 0.4 0.5 0.6 0.7 0.8
Automatic Washing 33.4 40.2 47.1 54.0 60.7 67.0
Machines
Semi-Automatic Washing - - - - - -
Machines
Built-in Hobs 8.4 9.4 10.4 11.3 12.0 12.5
Ovens - - - - - -
Cooker Hoods 10.5 11.3 12.0 12.7 13.1 13.4
Cookers - - - - - -
Range Cookers - - - - - -
Microwaves 6.5 7.1 7.7 8.1 8.5 8.8
Electric Wine Coolers/ 0.0 0.0 0.0 0.0 0.0 0.0
Chillers
Freezers - - - - - -
Fridge Freezers 61.2 69.0 76.7 84.4 91.8 99.0
Fridges 2.7 2.6 2.5 2.4 2.3 2.1
Portable Room Air - - - - - -
Conditioners
Split Air Conditioners 39.8 44.7 49.5 56.1 61.7 66.7
Window Air Conditioners - - - - - -
Cooling Fans 81.6 87.3 93.8 100.8 108.8 116.2
Food Preparation 10.1 10.7 11.3 11.7 11.9 12.0
Appliances
Heating Appliances 1.6 1.6 1.7 1.7 1.8 1.7
Irons 30.1 32.6 34.6 36.2 37.3 37.9
Body Shavers 2.6 3.0 3.3 3.5 3.7 3.7
Hair Care Appliances 8.9 9.4 9.8 10.2 10.5 10.5
Oral Care Appliances - - - - - -
Coffee Machines 0.9 1.0 1.1 1.2 1.2 1.2
Freestanding Hobs 31.1 33.2 34.9 36.1 37.1 37.8
Cylinder Vacuum Cleaners 2.4 2.4 2.6 2.7 2.9 3.1
Handheld Vacuum Cleaners - - - - - -
Stick Vacuum Cleaners - - - - - -

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Upright Vacuum Cleaners - - - - - -

Source: Euromonitor International from official statistics, trade associations, trade interviews

Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021

Replacement cycles - years

2016 2017 2018 2019 2020 2021

Dishwashers 7.0 7.0 7.0 7.0 7.0 7.0

Automatic Washer Dryers 10.0 10.0 10.0 10.0 10.0 10.0
Automatic Washing 11.0 10.0 10.0 10.0 10.0 10.0
Machines
Built-in Hobs 9.0 9.0 9.0 9.0 9.0 9.0
Cooker Hoods 9.0 9.0 9.0 9.0 9.0 9.0
Cookers 10.0 10.0 10.0 10.0 10.0 10.0
Microwaves 6.0 6.0 6.0 5.0 5.0 5.0
Electric Wine Coolers/ 7.0 7.0 7.0 7.0 7.0 7.0
Chillers
Fridge Freezers 12.0 12.0 12.0 12.0 12.0 12.0
Fridges 8.0 8.0 8.0 8.0 8.0 8.0
Portable Room Air 5.0 5.0 5.0 5.0 5.0 5.0
Conditioners
Split Air Conditioners 10.0 9.0 9.0 9.0 9.0 9.0
Window Air Conditioners 5.0 5.0 5.0 5.0 5.0 5.0
Cooling Fans 6.0 6.0 6.0 6.0 6.0 6.0
Food Preparation 5.0 5.0 5.0 5.0 5.0 5.0
Appliances
Heating Appliances 6.0 6.0 6.0 6.0 6.0 6.0
Irons 7.0 7.0 7.0 7.0 7.0 7.0
Body Shavers 3.0 3.0 3.0 3.0 3.0 3.0
Hair Care Appliances 3.0 3.0 3.0 3.0 4.0 4.0
Coffee Machines 5.0 5.0 5.0 5.0 5.0 5.0
Freestanding Hobs 8.0 7.0 7.0 7.0 7.0 7.0
Cylinder Vacuum Cleaners 5.0 5.0 5.0 5.0 5.0 5.0
Handheld Vacuum Cleaners 6.0 6.0 6.0 6.0 6.0 6.0
Upright Vacuum Cleaners 6.0 6.0 6.0 6.0 6.0 6.0
Source: Euromonitor International from official statistics, trade associations, trade interviews

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances

by Category 2021-2026

% households
2021 2022 2023 2024 2025 2026

Dishwashers 0.3 0.3 0.3 0.3 0.3 0.4

Automatic Dryers - - - - - -
Automatic Washer Dryers 0.8 0.8 0.9 1.0 1.0 1.0
Automatic Washing 67.0 72.9 78.3 83.1 86.9 90.9
Machines
Semi-Automatic Washing - - - - - -
Machines
Built-in Hobs 12.5 13.0 13.4 13.7 14.0 14.3
Ovens - - - - - -
Cooker Hoods 13.4 13.7 14.0 14.2 14.5 14.8
Cookers - - - - - -
Range Cookers - - - - - -
Microwaves 8.8 8.8 9.8 10.0 11.2 12.6

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Electric Wine Coolers/ 0.0 0.0 0.0 0.0 0.0 0.0

Chillers
Freezers - - - - - -
Fridge Freezers 99.0 105.8 112.1 117.3 121.3 125.4
Fridges 2.1 2.0 1.9 1.7 1.6 1.5
Portable Room Air - - - - - -
Conditioners
Split Air Conditioners 66.7 71.3 75.4 78.7 81.2 83.8
Window Air Conditioners - - - - - -
Cooling Fans 116.2 123.3 126.4 127.0 129.0 131.0
Food Preparation 12.0 11.9 13.1 13.6 13.7 13.8
Appliances
Heating Appliances 1.7 1.7 1.9 1.9 1.9 1.9
Irons 37.9 38.4 42.2 45.2 45.3 45.4
Body Shavers 3.7 3.6 4.2 4.3 4.6 4.8
Hair Care Appliances 10.5 10.4 11.2 14.2 14.8 15.4
Oral Care Appliances - - - - - -
Coffee Machines 1.2 1.2 1.4 1.5 1.5 1.7
Freestanding Hobs 37.8 38.3 41.6 43.5 44.2 44.9
Cylinder Vacuum Cleaners 3.1 3.3 3.4 3.4 3.5 3.7
Handheld Vacuum Cleaners - - - - - -
Stick Vacuum Cleaners - - - - - -
Upright Vacuum Cleaners - - - - - -
Source: Euromonitor International from official statistics, trade associations, trade interviews

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

Replacement cycles - years

2021 2022 2023 2024 2025 2026

Dishwashers 7.0 7.0 7.0 7.0 7.0 7.0

Automatic Washer Dryers 10.0 10.0 10.0 10.0 10.0 10.0
Automatic Washing 10.0 10.0 10.0 10.0 10.0 10.0
Machines
Built-in Hobs 9.0 9.0 9.0 9.0 9.0 9.0
Cooker Hoods 9.0 9.0 9.0 9.0 9.0 9.0
Cookers 10.0 10.0 10.0 10.0 10.0 10.0
Microwaves 5.0 5.0 5.0 5.0 5.0 5.0
Electric Wine Coolers/ 7.0 7.0 7.0 7.0 7.0 7.0
Chillers
Fridge Freezers 12.0 12.0 12.0 12.0 12.0 12.0
Fridges 8.0 8.0 8.0 8.0 8.0 8.0
Portable Room Air 5.0 5.0 5.0 5.0 5.0 5.0
Conditioners
Split Air Conditioners 9.0 9.0 9.0 9.0 9.0 9.0
Window Air Conditioners 5.0 5.0 5.0 5.0 5.0 5.0
Cooling Fans 6.0 6.0 6.0 6.0 6.0 6.0
Food Preparation 5.0 5.0 5.0 5.0 5.0 5.0
Appliances
Heating Appliances 6.0 6.0 6.0 6.0 6.0 6.0
Irons 7.0 7.0 7.0 7.0 7.0 7.0
Body Shavers 3.0 3.0 3.0 3.0 3.0 3.0
Hair Care Appliances 4.0 4.0 4.0 4.0 4.0 4.0
Coffee Machines 5.0 5.0 5.0 5.0 5.0 5.0
Freestanding Hobs 7.0 7.0 7.0 7.0 7.0 7.0
Cylinder Vacuum Cleaners 5.0 5.0 5.0 5.0 5.0 5.0
Handheld Vacuum Cleaners 6.0 6.0 6.0 6.0 6.0 6.0
Upright Vacuum Cleaners 6.0 6.0 6.0 6.0 6.0 6.0

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Source: Euromonitor International from official statistics, trade associations, trade interviews

MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021

'000 units
2016 2017 2018 2019 2020 2021

Major Appliances 5,365.7 5,935.4 6,255.2 6,370.5 6,231.1 6,063.1

Small Appliances 13,452.1 14,703.7 16,177.9 17,779.3 18,685.4 19,169.6
Consumer Appliances 18,817.7 20,639.1 22,433.1 24,149.8 24,916.5 25,232.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Sales of Consumer Appliances by Category: Value 2016-2021

VND billion
2016 2017 2018 2019 2020 2021

Major Appliances 40,442.5 43,412.2 45,806.7 47,576.8 47,876.7 47,414.3

Small Appliances 28,525.5 30,828.4 33,353.0 39,997.9 40,125.8 39,661.1
Consumer Appliances 68,967.9 74,240.5 79,159.7 87,574.7 88,002.5 87,075.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021

% volume growth
2020/21 2016-21 CAGR 2016/21 Total

Major Appliances -2.7 2.5 13.0

Small Appliances 2.6 7.3 42.5
Consumer Appliances 1.3 6.0 34.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021

% current value growth

2020/21 2016-21 CAGR 2016/21 Total

Major Appliances -1.0 3.2 17.2

Small Appliances -1.2 6.8 39.0
Consumer Appliances -1.1 4.8 26.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume

2016-2021

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'000 units
2016 2017 2018 2019 2020 2021

- Built-in Dishwashers 1.3 1.4 1.5 1.6 1.6 1.5

- Freestanding 10.2 10.9 11.8 13.2 13.2 13.0
Dishwashers
Dishwashers 11.5 12.3 13.3 14.9 14.8 14.5
- Built-in Home Laundry - - - - - -
Appliances
- Freestanding Home 1,767.1 2,078.2 2,224.7 2,228.4 2,120.4 2,013.3
Laundry Appliances
- Automatic Dryers - - - - - -
-- Built-in Automatic - - - - - -
Dryers
-- Freestanding - - - - - -
Automatic Dryers
- Automatic Washer Dryers 21.1 24.3 27.0 28.0 28.7 29.0
-- Built-in Automatic - - - - - -
Washer Dryers
-- Freestanding 21.1 24.3 27.0 28.0 28.7 29.0
Automatic Washer Dryers
- Automatic Washing 1,746.0 2,053.9 2,197.7 2,200.4 2,091.7 1,984.3
Machines
-- Built-in Automatic - - - - - -
Washing Machines
-- Freestanding 1,746.0 2,053.9 2,197.7 2,200.4 2,091.7 1,984.3
Automatic Washing
Machines
- Semi-Automatic - - - - - -
Washing Machines
Home Laundry Appliances 1,767.1 2,078.2 2,224.7 2,228.4 2,120.4 2,013.3
- Freestanding Large 35.5 37.8 40.3 42.9 41.6 39.7
Cooking Appliances
- Built-in Large 731.5 780.4 822.8 864.4 819.5 768.6
Cooking Appliances
- Built-in Hobs 383.3 411.7 439.7 469.1 441.4 412.7
- Ovens - - - - - -
- Cooker Hoods 383.7 406.6 423.4 438.2 419.7 395.5
-- Built-in Cooker Hoods 348.2 368.7 383.1 395.3 378.1 355.8
-- Freestanding Cooker 35.5 37.8 40.3 42.9 41.6 39.7
Hoods
- Cookers - - - - - -
- Range Cookers - - - - - -
Large Cooking Appliances 767.0 818.2 863.0 907.3 861.1 808.2
- Built-in Microwaves - - - - - -
- Freestanding Microwaves 358.6 401.6 430.7 458.2 467.8 477.2
Microwaves 358.6 401.6 430.7 458.2 467.8 477.2
- Built-in - - - - - -
Refrigeration Appliances
- Freestanding 2,461.5 2,625.0 2,723.6 2,761.8 2,766.9 2,749.8
Refrigeration Appliances
- Electric Wine Coolers/ 1.4 1.5 1.6 1.7 1.6 1.5
Chillers
-- Built-in Electric - - - - - -
Wine Coolers/Chillers
-- Freestanding 1.4 1.5 1.6 1.7 1.6 1.5
Electric Wine Coolers/
Chillers
- Freezers - - - - - -

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-- Built-in Freezers - - - - - -
-- Freestanding Freezers - - - - - -
- Fridge Freezers 2,389.6 2,556.9 2,659.1 2,701.3 2,706.9 2,691.6
-- Built-in Fridge - - - - - -
Freezers
-- Freestanding Fridge 2,389.6 2,556.9 2,659.1 2,701.3 2,706.9 2,691.6
Freezers
- Fridges 70.6 66.6 62.8 58.8 58.3 56.7
-- Built-in Fridges - - - - - -
-- Freestanding Fridges 70.6 66.6 62.8 58.8 58.3 56.7
Refrigeration Appliances 2,461.5 2,625.0 2,723.6 2,761.8 2,766.9 2,749.8
Built-In Major Appliances 732.8 781.8 824.3 866.0 821.1 770.1
Freestanding Major 4,632.9 5,153.6 5,430.9 5,504.5 5,410.0 5,293.0
Appliances
Major Appliances 5,365.7 5,935.4 6,255.2 6,370.5 6,231.1 6,063.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value

2016-2021

VND billion
2016 2017 2018 2019 2020 2021

- Built-in Dishwashers 18.5 19.9 21.2 22.5 21.4 19.8

- Freestanding 140.8 147.7 158.1 163.2 161.7 159.3
Dishwashers
Dishwashers 159.3 167.7 179.3 185.7 183.2 179.2
- Built-in Home Laundry - - - - - -
Appliances
- Freestanding Home 14,135.7 15,128.2 16,133.9 17,142.5 17,128.3 16,824.6
Laundry Appliances
- Automatic Dryers - - - - - -
-- Built-in Automatic - - - - - -
Dryers
-- Freestanding - - - - - -
Automatic Dryers
- Automatic Washer Dryers 381.2 441.1 489.9 510.4 526.1 526.2
-- Built-in Automatic - - - - - -
Washer Dryers
-- Freestanding 381.2 441.1 489.9 510.4 526.1 526.2
Automatic Washer Dryers
- Automatic Washing 13,754.5 14,687.0 15,644.0 16,632.2 16,602.2 16,298.4
Machines
-- Built-in Automatic - - - - - -
Washing Machines
-- Freestanding 13,754.5 14,687.0 15,644.0 16,632.2 16,602.2 16,298.4
Automatic Washing
Machines
- Semi-Automatic - - - - - -
Washing Machines
Home Laundry Appliances 14,135.7 15,128.2 16,133.9 17,142.5 17,128.3 16,824.6
- Freestanding Large 349.9 370.5 390.5 413.2 398.4 379.0
Cooking Appliances
- Built-in Large 3,722.0 4,030.7 4,285.7 4,502.0 4,432.8 4,304.2
Cooking Appliances
- Built-in Hobs 2,630.1 2,853.6 3,048.1 3,215.5 3,154.1 3,071.2
- Ovens - - - - - -
- Cooker Hoods 1,441.8 1,547.6 1,628.1 1,699.7 1,677.1 1,612.0

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CONSUMER APPLIANCES IN VIETNAM Passport 9

-- Built-in Cooker Hoods 1,091.9 1,177.0 1,237.6 1,286.5 1,278.8 1,233.0

-- Freestanding Cooker 349.9 370.5 390.5 413.2 398.4 379.0
Hoods
- Cookers - - - - - -
- Range Cookers - - - - - -
Large Cooking Appliances 4,071.9 4,401.2 4,676.2 4,915.2 4,831.2 4,683.2
- Built-in Microwaves - - - - - -
- Freestanding Microwaves 573.3 636.4 675.0 716.3 728.8 760.2
Microwaves 573.3 636.4 675.0 716.3 728.8 760.2
- Built-in - - - - - -
Refrigeration Appliances
- Freestanding 21,502.2 23,078.8 24,142.2 24,617.0 25,005.2 24,967.2
Refrigeration Appliances
- Electric Wine Coolers/ 16.1 17.0 18.1 18.2 17.8 17.5
Chillers
-- Built-in Electric - - - - - -
Wine Coolers/Chillers
-- Freestanding 16.1 17.0 18.1 18.2 17.8 17.5
Electric Wine Coolers/
Chillers
- Freezers - - - - - -
-- Built-in Freezers - - - - - -
-- Freestanding Freezers - - - - - -
- Fridge Freezers 21,174.0 22,762.1 23,838.2 24,335.7 24,721.9 24,680.4
-- Built-in Fridge - - - - - -
Freezers
-- Freestanding Fridge 21,174.0 22,762.1 23,838.2 24,335.7 24,721.9 24,680.4
Freezers
- Fridges 312.1 299.6 285.9 263.2 265.5 269.2
-- Built-in Fridges - - - - - -
-- Freestanding Fridges 312.1 299.6 285.9 263.2 265.5 269.2
Refrigeration Appliances 21,502.2 23,078.8 24,142.2 24,617.0 25,005.2 24,967.2
Built-In Major Appliances 3,740.4 4,050.6 4,306.9 4,524.5 4,454.3 4,324.0
Freestanding Major 36,702.0 39,361.5 41,499.7 43,052.2 43,422.4 43,090.3
Appliances
Major Appliances 40,442.5 43,412.2 45,806.7 47,576.8 47,876.7 47,414.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: %

Volume Growth 2016-2021

% volume growth
2020/21 2016-21 CAGR 2016/21 Total

- Built-in Dishwashers -6.5 2.7 14.4

- Freestanding Dishwashers -1.4 5.1 28.0
Dishwashers -2.0 4.8 26.5
- Built-in Home Laundry Appliances - - -
- Freestanding Home Laundry Appliances -5.1 2.6 13.9
- Automatic Dryers - - -
-- Built-in Automatic Dryers - - -
-- Freestanding Automatic Dryers - - -
- Automatic Washer Dryers 0.9 6.5 37.1
-- Built-in Automatic Washer Dryers - - -
-- Freestanding Automatic Washer Dryers 0.9 6.5 37.1
- Automatic Washing Machines -5.1 2.6 13.6
-- Built-in Automatic Washing Machines - - -
-- Freestanding Automatic Washing -5.1 2.6 13.6

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CONSUMER APPLIANCES IN VIETNAM Passport 10

Machines
- Semi-Automatic Washing Machines - - -
Home Laundry Appliances -5.1 2.6 13.9
- Freestanding Large Cooking Appliances -4.6 2.3 11.8
- Built-in Large Cooking Appliances -6.2 1.0 5.1
- Built-in Hobs -6.5 1.5 7.7
- Ovens - - -
- Cooker Hoods -5.8 0.6 3.1
-- Built-in Cooker Hoods -5.9 0.4 2.2
-- Freestanding Cooker Hoods -4.6 2.3 11.8
- Cookers - - -
- Range Cookers - - -
Large Cooking Appliances -6.1 1.1 5.4
- Built-in Microwaves - - -
- Freestanding Microwaves 2.0 5.9 33.1
Microwaves 2.0 5.9 33.1
- Built-in Refrigeration Appliances - - -
- Freestanding Refrigeration Appliances -0.6 2.2 11.7
- Electric Wine Coolers/Chillers -5.8 2.4 12.7
-- Built-in Electric Wine Coolers/ - - -
Chillers
-- Freestanding Electric Wine Coolers/ -5.8 2.4 12.7
Chillers
- Freezers - - -
-- Built-in Freezers - - -
-- Freestanding Freezers - - -
- Fridge Freezers -0.6 2.4 12.6
-- Built-in Fridge Freezers - - -
-- Freestanding Fridge Freezers -0.6 2.4 12.6
- Fridges -2.8 -4.3 -19.6
-- Built-in Fridges - - -
-- Freestanding Fridges -2.8 -4.3 -19.6
Refrigeration Appliances -0.6 2.2 11.7
Built-In Major Appliances -6.2 1.0 5.1
Freestanding Major Appliances -2.2 2.7 14.2
Major Appliances -2.7 2.5 13.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value

Growth 2016-2021

% current value growth

2020/21 2016-21 CAGR 2016/21 Total

- Built-in Dishwashers -7.5 1.5 7.5

- Freestanding Dishwashers -1.5 2.5 13.1
Dishwashers -2.2 2.4 12.5
- Built-in Home Laundry Appliances - - -
- Freestanding Home Laundry Appliances -1.8 3.5 19.0
- Automatic Dryers - - -
-- Built-in Automatic Dryers - - -
-- Freestanding Automatic Dryers - - -
- Automatic Washer Dryers 0.0 6.7 38.0
-- Built-in Automatic Washer Dryers - - -
-- Freestanding Automatic Washer Dryers 0.0 6.7 38.0
- Automatic Washing Machines -1.8 3.5 18.5
-- Built-in Automatic Washing Machines - - -
-- Freestanding Automatic Washing -1.8 3.5 18.5

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CONSUMER APPLIANCES IN VIETNAM Passport 11

Machines
- Semi-Automatic Washing Machines - - -
Home Laundry Appliances -1.8 3.5 19.0
- Freestanding Large Cooking Appliances -4.9 1.6 8.3
- Built-in Large Cooking Appliances -2.9 2.9 15.6
- Built-in Hobs -2.6 3.1 16.8
- Ovens - - -
- Cooker Hoods -3.9 2.3 11.8
-- Built-in Cooker Hoods -3.6 2.5 12.9
-- Freestanding Cooker Hoods -4.9 1.6 8.3
- Cookers - - -
- Range Cookers - - -
Large Cooking Appliances -3.1 2.8 15.0
- Built-in Microwaves - - -
- Freestanding Microwaves 4.3 5.8 32.6
Microwaves 4.3 5.8 32.6
- Built-in Refrigeration Appliances - - -
- Freestanding Refrigeration Appliances -0.2 3.0 16.1
- Electric Wine Coolers/Chillers -1.7 1.8 9.1
-- Built-in Electric Wine Coolers/ - - -
Chillers
-- Freestanding Electric Wine Coolers/ -1.7 1.8 9.1
Chillers
- Freezers - - -
-- Built-in Freezers - - -
-- Freestanding Freezers - - -
- Fridge Freezers -0.2 3.1 16.6
-- Built-in Fridge Freezers - - -
-- Freestanding Fridge Freezers -0.2 3.1 16.6
- Fridges 1.4 -2.9 -13.8
-- Built-in Fridges - - -
-- Freestanding Fridges 1.4 -2.9 -13.8
Refrigeration Appliances -0.2 3.0 16.1
Built-In Major Appliances -2.9 2.9 15.6
Freestanding Major Appliances -0.8 3.3 17.4
Major Appliances -1.0 3.2 17.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 13 Sales of Small Appliances by Category: Volume 2016-2021

'000 units
2016 2017 2018 2019 2020 2021

Air Treatment Products 6,970.5 7,851.8 8,750.7 9,910.4 10,300.6 10,379.3

Food Preparation 781.8 846.3 909.1 977.0 1,055.5 1,104.8
Appliances
Heating Appliances 99.0 104.5 109.8 114.8 119.5 122.8
Irons 1,228.8 1,291.5 1,343.1 1,392.8 1,447.1 1,473.2
Personal Care Appliances 938.7 1,021.9 1,318.9 1,465.2 1,647.7 1,800.1
Small Cooking Appliances 3,196.9 3,337.2 3,480.7 3,632.3 3,816.1 3,981.1
Vacuum Cleaners 236.4 250.5 265.6 286.9 298.9 308.3
Small Appliances 13,452.1 14,703.7 16,177.9 17,779.3 18,685.4 19,169.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 14 Sales of Small Appliances by Category: Value 2016-2021

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VND billion
2016 2017 2018 2019 2020 2021

Air Treatment Products 22,258.7 24,047.6 25,810.2 31,856.9 31,306.9 30,215.4

Food Preparation 1,009.7 1,081.7 1,156.2 1,237.2 1,325.6 1,430.3
Appliances
Heating Appliances 110.5 120.0 127.9 135.2 142.0 147.0
Irons 1,228.2 1,335.1 1,377.3 1,418.7 1,460.8 1,477.3
Personal Care Appliances 347.2 388.0 743.0 877.6 1,066.0 1,235.5
Small Cooking Appliances 3,017.3 3,259.0 3,502.3 3,774.7 4,090.9 4,391.3
Vacuum Cleaners 553.8 597.0 636.1 697.7 733.7 764.4
Small Appliances 28,525.5 30,828.4 33,353.0 39,997.9 40,125.8 39,661.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021

% volume growth
2020/21 2016-21 CAGR 2016/21 Total

Air Treatment Products 0.8 8.3 48.9

Food Preparation Appliances 4.7 7.2 41.3
Heating Appliances 2.7 4.4 24.0
Irons 1.8 3.7 19.9
Personal Care Appliances 9.2 13.9 91.8
Small Cooking Appliances 4.3 4.5 24.5
Vacuum Cleaners 3.2 5.5 30.4
Small Appliances 2.6 7.3 42.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021

% current value growth

2020/21 2016-21 CAGR 2016/21 Total

Air Treatment Products -3.5 6.3 35.7

Food Preparation Appliances 7.9 7.2 41.7
Heating Appliances 3.5 5.9 33.0
Irons 1.1 3.8 20.3
Personal Care Appliances 15.9 28.9 255.9
Small Cooking Appliances 7.3 7.8 45.5
Vacuum Cleaners 4.2 6.7 38.0
Small Appliances -1.2 6.8 39.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021

% retail volume
Company 2017 2018 2019 2020 2021

Samsung Vina 8.9 11.4 13.6 14.7 15.6

Electronics Co Ltd

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Panasonic Vietnam Co Ltd 15.2 15.3 15.1 14.9 14.8

Haier Electrical 19.4 18.0 15.0 15.1 14.7
Appliances Vietnam Co Ltd
Toshiba Consumer 10.3 10.2 10.1 10.6 10.6
Products Vietnam Co Ltd
LG Electronics Vietnam 8.8 9.1 10.0 9.7 9.8
Co Ltd
Sharp Electronics 8.7 8.3 8.0 7.9 7.8
(Vietnam) Co Ltd
Electrolux Vietnam Ltd 6.5 6.6 6.6 6.8 6.9
Sunhouse Group JSC 2.3 2.3 2.4 2.4 2.4
Rinnai Vietnam Co Ltd 1.9 2.0 2.1 2.1 2.1
BSH Hausgeräte GmbH 1.7 1.8 1.9 1.9 2.0
Hitachi Asia (Vietnam) 2.8 2.7 2.2 2.0 2.0
Ltd
Fagor Electrodomésticos 0.8 0.8 0.9 0.9 0.9
S Coop
Faber SpA 0.7 0.7 0.7 0.7 0.7
Goldsun JSC 0.4 0.4 0.5 0.5 0.5
Mitsubishi Electric 0.5 0.5 0.5 0.5 0.5
Vietnam Co Ltd
Bach Hop Kitchen 0.3 0.3 0.4 0.4 0.4
Appliance Co Ltd
Teka Group 0.2 0.2 0.2 0.2 0.2
Häfele GmbH & Co KG 0.2 0.2 0.2 0.2 0.2
Indesit Co SpA 0.1 0.1 0.1 0.1 0.1
Daewoo Hanel Electrics 0.2 0.2 - - -
Co Ltd
Others 10.2 8.9 9.8 8.7 7.9
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021

% retail volume
Brand (GBO) Company (NBO) 2018 2019 2020 2021

Samsung (Samsung Samsung Vina 11.4 13.6 14.7 15.6

Corp) Electronics Co Ltd
Panasonic Panasonic Vietnam Co Ltd 15.3 15.1 14.9 14.8
(Panasonic Corp)
Aqua (Haier Group) Haier Electrical 18.0 15.0 15.1 14.7
Appliances Vietnam Co Ltd
Toshiba (Midea Toshiba Consumer 10.2 10.1 10.6 10.6
Group Co Ltd) Products Vietnam Co Ltd
LG (LG Corp) LG Electronics Vietnam 9.1 10.0 9.7 9.8
Co Ltd
Sharp (Hon Hai Sharp Electronics 8.3 8.0 7.9 7.8
Precision Industry (Vietnam) Co Ltd
Co Ltd)
Electrolux Electrolux Vietnam Ltd 6.6 6.6 6.8 6.9
(Electrolux AB)
Sunhouse Sunhouse Group JSC 2.3 2.4 2.4 2.4
Rinnai (Rinnai Corp) Rinnai Vietnam Co Ltd 2.0 2.1 2.1 2.1
Bosch BSH Hausgeräte GmbH 1.8 1.9 1.9 2.0
Hitachi (Hitachi Ltd) Hitachi Asia (Vietnam) Ltd 2.7 2.2 2.0 2.0
Fagor (CNA Group) Fagor Electrodomésticos 0.8 0.9 0.9 0.9
S Coop

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Faber (Franke Faber SpA 0.7 0.7 0.7 0.7

Holding AG)
Goldsun Goldsun JSC 0.4 0.5 0.5 0.5
Mitsubishi Mitsubishi Electric 0.5 0.5 0.5 0.5
(Mitsubishi Vietnam Co Ltd
Electric Corp)
Malloca Bach Hop Kitchen 0.3 0.4 0.4 0.4
Appliance Co Ltd
Teka (Teka Teka Group 0.2 0.2 0.2 0.2
Industrial SA)
Häfele Häfele GmbH & Co KG 0.2 0.2 0.2 0.2
Daewoo (Dayou Group) Daewoo Hanel Electrics 0.2 - - -
Co Ltd
Bosch (BSH Bosch & BSH Hausgeräte GmbH - - - -
Siemens Hausgeräte
GmbH)
Daewoo (Daewoo Daewoo Hanel Electrics - - - -
Electronics Corp) Co Ltd
Daewoo (Dongbu Daewoo Hanel Electrics - - - -
Daewoo Electronics Co Ltd
Corp)
Fagor Fagor Electrodomésticos - - - -
S Coop
Sanyo (Haier Group) Haier Electrical - - - -
Appliances Vietnam Co Ltd
Ariston Indesit Co SpA - - - -
Sharp (Sharp Corp) Sharp Electronics - - - -
(Vietnam) Co Ltd
Toshiba (Toshiba Toshiba Consumer - - - -
Corp) Products Vietnam Co Ltd
Others Others 9.0 9.9 8.8 8.0
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021

% retail volume
Company 2017 2018 2019 2020 2021

Panasonic Vietnam Co Ltd 10.0 10.0 10.8 11.0 11.1

Philips Electronics 8.4 8.4 8.5 8.8 9.3
Vietnam Co Ltd
Tan Tien SENKO Co Ltd 8.7 8.6 8.6 8.9 8.8
Vietnam Fan JSC 10.2 10.4 9.7 8.8 8.6
Sunhouse Group JSC 5.1 5.2 5.3 5.6 6.0
Midea Consumer Electric 4.1 4.4 4.8 5.2 5.7
Vietnam Co Ltd
Sharp Electronics 5.2 4.9 4.7 4.5 4.4
(Vietnam) Co Ltd
Kangaroo Group 2.4 2.9 3.4 4.0 4.1
Thong Nhat 5.5 5.0 4.4 4.2 3.9
Electromechanical JSC
Mitsubishi Electric 2.2 2.4 2.7 2.9 3.0
Vietnam Co Ltd
Rinnai Vietnam Co Ltd 2.7 2.7 2.7 2.8 2.8
Tara JSC 2.8 2.7 2.6 2.6 2.6
Goldsun JSC 2.6 2.6 2.4 2.5 2.6
Viet Kim JSC 3.8 3.7 4.0 3.1 2.4

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Toshiba Consumer 2.5 2.5 2.6 2.3 2.1

Products Vietnam Co Ltd
Dai Viet Refrigeration 1.1 1.4 1.6 1.9 2.0
Electrical Engineering
Corp
Jiplai Enterprise Co Ltd 1.8 1.7 1.6 1.5 1.5
Phu Thai Group 1.1 1.1 1.1 1.1 1.1
LG Electronics Vietnam 1.2 1.1 1.3 1.1 1.0
Co Ltd
Samsung Vina 0.6 0.6 0.7 0.8 0.8
Electronics Co Ltd
Halio Ltd Co - 0.4 0.5 0.6 0.7
Haier Electrical 1.0 0.8 0.8 0.7 0.7
Appliances Vietnam Co Ltd
Tiger Vietnam Co Ltd 0.7 0.7 0.7 0.7 0.7
Casper Vietnam JSC - - 0.5 0.6 0.6
HoneyWell Pte Ltd 0.2 0.4 0.5 0.5 0.6
Son Thang Co Ltd 0.6 0.6 0.5 0.5 0.5
Vietnam Supor Co Ltd 0.8 0.7 0.5 0.5 0.5
Hitachi Asia (Vietnam) 0.5 0.4 0.4 0.5 0.5
Ltd
Gree Air Conditioner 0.3 0.4 0.5 0.4 0.5
(Vietnam) Co Ltd
Shanghai Flyco - 0.3 0.3 0.3 0.3
Electrical Appliance Co
Ltd
Others 14.0 13.0 11.3 11.0 10.6
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021

% retail volume
Brand (GBO) Company (NBO) 2018 2019 2020 2021

Panasonic Panasonic Vietnam Co Ltd 10.0 10.8 11.0 11.1

(Panasonic Corp)
Philips Philips Electronics 8.4 8.5 8.8 9.3
(Koninklijke Vietnam Co Ltd
Philips NV)
Senko Tan Tien SENKO Co Ltd 8.6 8.6 8.9 8.8
ASIAvina (SEB Groupe) Vietnam Fan JSC 10.4 9.7 8.8 8.6
Sunhouse Sunhouse Group JSC 5.1 5.2 5.5 5.9
Midea (Midea Group Midea Consumer Electric 4.4 4.8 5.2 5.7
Co Ltd) Vietnam Co Ltd
Sharp (Hon Hai Sharp Electronics 4.9 4.7 4.5 4.4
Precision Industry (Vietnam) Co Ltd
Co Ltd)
Kangaroo Kangaroo Group 2.9 3.4 4.0 4.1
Vinawind Thong Nhat 5.0 4.4 4.2 3.9
Electromechanical JSC
Mitsubishi Mitsubishi Electric 2.4 2.7 2.9 3.0
(Mitsubishi Vietnam Co Ltd
Electric Corp)
Rinnai (Rinnai Corp) Rinnai Vietnam Co Ltd 2.7 2.7 2.8 2.8
Bluestone Tara JSC 2.7 2.6 2.6 2.6
Goldsun Goldsun JSC 2.6 2.4 2.5 2.6
Daikin (Daikin Viet Kim JSC 3.7 4.0 3.1 2.4

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Industries Ltd)
Toshiba (Midea Toshiba Consumer 2.5 2.6 2.3 2.1
Group Co Ltd) Products Vietnam Co Ltd
Daikio Dai Viet Refrigeration 1.4 1.6 1.9 2.0
Electrical Engineering
Corp
Jiplai Jiplai Enterprise Co Ltd 1.7 1.6 1.5 1.5
LG (LG Corp) LG Electronics Vietnam 1.1 1.3 1.1 1.0
Co Ltd
Ichiban (Ichiban Phu Thai Group 1.0 1.0 0.9 0.9
Global Pte Ltd)
Samsung (Samsung Samsung Vina 0.6 0.7 0.8 0.8
Corp) Electronics Co Ltd
Halio Halio Ltd Co 0.4 0.5 0.6 0.7
Aqua (Haier Group) Haier Electrical 0.8 0.8 0.7 0.7
Appliances Vietnam Co Ltd
Tiger (Tiger Corp) Tiger Vietnam Co Ltd 0.7 0.7 0.7 0.7
Casper (Casper Casper Vietnam JSC - 0.5 0.6 0.6
Regional Electronic
Thailand Co Ltd)
Honeywell HoneyWell Pte Ltd 0.4 0.5 0.5 0.6
(Honeywell
International Inc)
Blacker Son Thang Co Ltd 0.6 0.5 0.5 0.5
Supor (SEB Groupe) Vietnam Supor Co Ltd 0.7 0.5 0.5 0.5
Hitachi (Hitachi Ltd) Hitachi Asia (Vietnam) Ltd 0.4 0.4 0.5 0.5
Gree (Zhuhai Gree Gree Air Conditioner 0.4 0.5 0.4 0.5
Group Co Ltd) (Vietnam) Co Ltd
Flyco Shanghai Flyco 0.3 0.3 0.3 0.3
Electrical Appliance Co
Ltd
Others Others 13.3 11.5 11.2 10.8
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021

% retail volume
2016 2017 2018 2019 2020 2021

Store-Based Retailing 92.4 91.1 90.4 89.7 88.3 86.0

- Grocery Retailers 1.5 1.4 1.4 1.3 1.5 1.9
-- Modern Grocery 1.5 1.4 1.4 1.3 1.5 1.9
Retailers
--- Convenience Stores - - - - - -
--- Discounters - - - - - -
--- Forecourt Retailers - - - - - -
--- Hypermarkets 0.5 0.4 0.4 0.4 0.5 0.6
--- Supermarkets 1.1 1.0 1.0 0.9 1.0 1.3
- Non-Grocery Specialists 90.9 89.7 89.0 88.4 86.9 84.1
-- Electronics and 90.9 89.7 89.0 88.4 86.9 84.1
Appliance Specialist
Retailers
-- Health and Beauty - - - - - -
Specialist Retailers
--- Beauty Specialist - - - - - -
Retailers
--- Chemists/Pharmacies - - - - - -

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--- Drugstores/ - - - - - -
parapharmacies
--- Vitamins and - - - - - -
Dietary Supplements
Specialist Retailers
-- Home and Garden - - - - - -
Specialist Retailers
-- Other Non-Grocery - - - - - -
Specialists
- Mixed Retailers - - - - - -
-- Department Stores - - - - - -
-- Mass Merchandisers - - - - - -
-- Variety Stores - - - - - -
-- Warehouse Clubs - - - - - -
Non-retail channels - - - - - -
- Builders Merchants - - - - - -
- Construction - - - - - -
Non-Store Retailing 7.6 8.9 9.6 10.3 11.7 14.0
- Direct Selling - - - - - -
- Homeshopping 0.4 0.2 0.3 0.3 0.3 0.4
- E-Commerce 7.2 8.6 9.3 9.9 11.3 13.6
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: Others includes sales from door to door selling, warehouse clubs etc

Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021

% retail volume
2016 2017 2018 2019 2020 2021

Store-Based Retailing 91.2 91.0 90.2 90.0 88.1 83.8

- Grocery Retailers 4.2 4.3 4.6 4.6 5.1 5.9
-- Modern Grocery 4.2 4.3 4.6 4.6 5.1 5.9
Retailers
--- Convenience Stores - - - - - -
--- Discounters - - - - - -
--- Forecourt Retailers - - - - - -
--- Hypermarkets 1.5 1.5 1.6 1.6 1.8 2.2
--- Supermarkets 2.8 2.8 3.0 3.0 3.3 3.8
- Non-Grocery Specialists 87.0 86.6 85.6 85.4 83.0 77.8
-- Electronics and 84.6 84.4 83.3 83.1 80.6 75.5
Appliance Specialist
Retailers
-- Health and Beauty 2.4 2.2 2.3 2.4 2.4 2.4
Specialist Retailers
--- Beauty Specialist 2.4 2.2 2.3 2.4 2.4 2.4
Retailers
--- Chemists/Pharmacies - - - - - -
--- Drugstores/ - - - - - -
parapharmacies
--- Vitamins and - - - - - -
Dietary Supplements
Specialist Retailers
-- Home and Garden - - - - - -
Specialist Retailers
-- Other Non-Grocery - - - - - -
Specialists
- Mixed Retailers - - - - - -

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CONSUMER APPLIANCES IN VIETNAM Passport 18

-- Department Stores - - - - - -
-- Mass Merchandisers - - - - - -
-- Variety Stores - - - - - -
-- Warehouse Clubs - - - - - -
Non-retail channels - - - - - -
- Builders Merchants - - - - - -
- Construction - - - - - -
Non-Store Retailing 8.8 9.0 9.8 10.0 11.9 16.2
- Direct Selling - - 0.2 0.3 0.3 0.2
- Homeshopping 0.7 0.7 0.6 0.6 0.7 0.8
- E-Commerce 8.1 8.4 9.0 9.0 11.0 15.2
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: Others includes sales from door to door selling, warehouse clubs etc

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026

'000 units
2021 2022 2023 2024 2025 2026

Major Appliances 6,063.1 6,285.7 6,598.8 7,021.1 7,522.8 8,110.0

Small Appliances 19,169.6 20,204.4 21,193.5 22,268.5 23,407.7 24,668.3
Consumer Appliances 25,232.7 26,490.1 27,792.3 29,289.6 30,930.5 32,778.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026

VND billion
2021 2022 2023 2024 2025 2026

Major Appliances 47,414.3 49,524.0 52,340.5 56,263.4 61,102.5 67,057.1

Small Appliances 39,661.1 42,213.0 44,112.4 46,273.2 48,667.9 51,404.4
Consumer Appliances 87,075.4 91,737.0 96,452.9 102,536.6 109,770.4 118,461.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-

2026

% volume growth
2021/22 2021-26 CAGR 2021/26 Total

Major Appliances 3.7 6.0 33.8

Small Appliances 5.4 5.2 28.7
Consumer Appliances 5.0 5.4 29.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-

2026

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CONSUMER APPLIANCES IN VIETNAM Passport 19

% constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

Major Appliances 4.4 7.2 41.4

Small Appliances 6.4 5.3 29.6
Consumer Appliances 5.4 6.3 36.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split:

Volume 2021-2026

'000 units
2021 2022 2023 2024 2025 2026

- Built-in Dishwashers 1.5 1.7 2.0 2.2 2.4 2.6

- Freestanding 13.0 13.8 14.6 15.4 16.1 16.9
Dishwashers
Dishwashers 14.5 15.6 16.6 17.5 18.5 19.5
- Built-in Home Laundry - - - - - -
Appliances
- Freestanding Home 2,013.3 2,092.1 2,231.9 2,431.0 2,675.6 2,966.5
Laundry Appliances
- Automatic Dryers - - - - - -
-- Built-in Automatic - - - - - -
Dryers
-- Freestanding - - - - - -
Automatic Dryers
- Automatic Washer Dryers 29.0 30.5 32.9 36.2 40.4 45.3
-- Built-in Automatic - - - - - -
Washer Dryers
-- Freestanding 29.0 30.5 32.9 36.2 40.4 45.3
Automatic Washer Dryers
- Automatic Washing 1,984.3 2,061.6 2,199.0 2,394.8 2,635.2 2,921.2
Machines
-- Built-in Automatic - - - - - -
Washing Machines
-- Freestanding 1,984.3 2,061.6 2,199.0 2,394.8 2,635.2 2,921.2
Automatic Washing
Machines
- Semi-Automatic - - - - - -
Washing Machines
Home Laundry Appliances 2,013.3 2,092.1 2,231.9 2,431.0 2,675.6 2,966.5
- Freestanding Large 39.7 41.8 43.1 45.2 47.4 49.7
Cooking Appliances
- Built-in Large 768.6 804.4 834.7 872.7 913.6 957.9
Cooking Appliances
- Built-in Hobs 412.7 428.2 445.1 466.3 489.4 515.2
- Ovens - - - - - -
- Cooker Hoods 395.5 418.0 432.6 451.6 471.5 492.3
-- Built-in Cooker Hoods 355.8 376.2 389.6 406.4 424.2 442.6
-- Freestanding Cooker 39.7 41.8 43.1 45.2 47.4 49.7
Hoods
- Cookers - - - - - -
- Range Cookers - - - - - -
Large Cooking Appliances 808.2 846.2 877.8 917.9 961.0 1,007.5
- Built-in Microwaves - - - - - -
- Freestanding Microwaves 477.2 519.1 562.0 606.9 653.4 703.4
Microwaves 477.2 519.1 562.0 606.9 653.4 703.4

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CONSUMER APPLIANCES IN VIETNAM Passport 20

- Built-in - - - - - -
Refrigeration Appliances
- Freestanding 2,749.8 2,812.8 2,910.6 3,047.7 3,214.4 3,413.0
Refrigeration Appliances
- Electric Wine Coolers/ 1.5 1.6 1.7 1.7 1.8 1.9
Chillers
-- Built-in Electric - - - - - -
Wine Coolers/Chillers
-- Freestanding 1.5 1.6 1.7 1.7 1.8 1.9
Electric Wine Coolers/
Chillers
- Freezers - - - - - -
-- Built-in Freezers - - - - - -
-- Freestanding Freezers - - - - - -
- Fridge Freezers 2,691.6 2,758.3 2,859.5 2,999.6 3,168.7 3,369.6
-- Built-in Fridge - - - - - -
Freezers
-- Freestanding Fridge 2,691.6 2,758.3 2,859.5 2,999.6 3,168.7 3,369.6
Freezers
- Fridges 56.7 52.9 49.5 46.3 43.8 41.5
-- Built-in Fridges - - - - - -
-- Freestanding Fridges 56.7 52.9 49.5 46.3 43.8 41.5
Refrigeration Appliances 2,749.8 2,812.8 2,910.6 3,047.7 3,214.4 3,413.0
Built-In Major Appliances 770.1 806.1 836.7 874.9 916.0 960.4
Freestanding Major 5,293.0 5,479.6 5,762.2 6,146.2 6,606.9 7,149.5
Appliances
Major Appliances 6,063.1 6,285.7 6,598.8 7,021.1 7,522.8 8,110.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split:

Value 2021-2026

VND billion
2021 2022 2023 2024 2025 2026

- Built-in Dishwashers 19.8 23.1 25.8 28.8 32.0 35.6

- Freestanding 159.3 168.2 176.9 185.7 194.8 204.2
Dishwashers
Dishwashers 179.2 191.3 202.7 214.5 226.8 239.8
- Built-in Home Laundry - - - - - -
Appliances
- Freestanding Home 16,824.6 17,633.8 19,097.7 21,151.7 23,715.7 26,914.0
Laundry Appliances
- Automatic Dryers - - - - - -
-- Built-in Automatic - - - - - -
Dryers
-- Freestanding - - - - - -
Automatic Dryers
- Automatic Washer Dryers 526.2 553.7 592.5 651.0 724.0 810.4
-- Built-in Automatic - - - - - -
Washer Dryers
-- Freestanding 526.2 553.7 592.5 651.0 724.0 810.4
Automatic Washer Dryers
- Automatic Washing 16,298.4 17,080.1 18,505.2 20,500.7 22,991.7 26,103.6
Machines
-- Built-in Automatic - - - - - -
Washing Machines
-- Freestanding 16,298.4 17,080.1 18,505.2 20,500.7 22,991.7 26,103.6

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CONSUMER APPLIANCES IN VIETNAM Passport 21

Automatic Washing
Machines
- Semi-Automatic - - - - - -
Washing Machines
Home Laundry Appliances 16,824.6 17,633.8 19,097.7 21,151.7 23,715.7 26,914.0
- Freestanding Large 379.0 398.4 409.0 423.2 438.3 453.9
Cooking Appliances
- Built-in Large 4,304.2 4,529.5 4,728.6 4,955.6 5,196.4 5,478.5
Cooking Appliances
- Built-in Hobs 3,071.2 3,219.9 3,368.1 3,533.5 3,711.0 3,927.1
- Ovens - - - - - -
- Cooker Hoods 1,612.0 1,708.0 1,769.5 1,845.3 1,923.7 2,005.4
-- Built-in Cooker Hoods 1,233.0 1,309.6 1,360.5 1,422.1 1,485.4 1,551.4
-- Freestanding Cooker 379.0 398.4 409.0 423.2 438.3 453.9
Hoods
- Cookers - - - - - -
- Range Cookers - - - - - -
Large Cooking Appliances 4,683.2 4,927.9 5,137.6 5,378.8 5,634.7 5,932.5
- Built-in Microwaves - - - - - -
- Freestanding Microwaves 760.2 826.4 889.2 952.3 1,017.5 1,087.3
Microwaves 760.2 826.4 889.2 952.3 1,017.5 1,087.3
- Built-in - - - - - -
Refrigeration Appliances
- Freestanding 24,967.2 25,944.6 27,013.3 28,566.1 30,507.8 32,883.6
Refrigeration Appliances
- Electric Wine Coolers/ 17.5 18.2 19.1 20.0 21.2 22.5
Chillers
-- Built-in Electric - - - - - -
Wine Coolers/Chillers
-- Freestanding 17.5 18.2 19.1 20.0 21.2 22.5
Electric Wine Coolers/
Chillers
- Freezers - - - - - -
-- Built-in Freezers - - - - - -
-- Freestanding Freezers - - - - - -
- Fridge Freezers 24,680.4 25,662.4 26,731.2 28,281.9 30,217.1 32,585.5
-- Built-in Fridge - - - - - -
Freezers
-- Freestanding Fridge 24,680.4 25,662.4 26,731.2 28,281.9 30,217.1 32,585.5
Freezers
- Fridges 269.2 264.0 263.0 264.2 269.5 275.6
-- Built-in Fridges - - - - - -
-- Freestanding Fridges 269.2 264.0 263.0 264.2 269.5 275.6
Refrigeration Appliances 24,967.2 25,944.6 27,013.3 28,566.1 30,507.8 32,883.6
Built-In Major Appliances 4,324.0 4,552.6 4,754.4 4,984.4 5,228.4 5,514.1
Freestanding Major 43,090.3 44,971.5 47,586.1 51,279.1 55,874.1 61,543.0
Appliances
Major Appliances 47,414.3 49,524.0 52,340.5 56,263.4 61,102.5 67,057.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split:

% Volume Growth 2021-2026

% volume growth
2021/22 2021-26 CAGR 2021/26 Total

- Built-in Dishwashers 17.2 11.7 74.2

- Freestanding Dishwashers 6.0 5.4 30.0

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CONSUMER APPLIANCES IN VIETNAM Passport 22

Dishwashers 7.1 6.1 34.5

- Built-in Home Laundry Appliances - - -
- Freestanding Home Laundry Appliances 3.9 8.1 47.3
- Automatic Dryers - - -
-- Built-in Automatic Dryers - - -
-- Freestanding Automatic Dryers - - -
- Automatic Washer Dryers 5.3 9.4 56.6
-- Built-in Automatic Washer Dryers - - -
-- Freestanding Automatic Washer Dryers 5.3 9.4 56.6
- Automatic Washing Machines 3.9 8.0 47.2
-- Built-in Automatic Washing Machines - - -
-- Freestanding Automatic Washing 3.9 8.0 47.2
Machines
- Semi-Automatic Washing Machines - - -
Home Laundry Appliances 3.9 8.1 47.3
- Freestanding Large Cooking Appliances 5.3 4.6 25.1
- Built-in Large Cooking Appliances 4.7 4.5 24.6
- Built-in Hobs 3.7 4.5 24.8
- Ovens - - -
- Cooker Hoods 5.7 4.5 24.5
-- Built-in Cooker Hoods 5.7 4.5 24.4
-- Freestanding Cooker Hoods 5.3 4.6 25.1
- Cookers - - -
- Range Cookers - - -
Large Cooking Appliances 4.7 4.5 24.7
- Built-in Microwaves - - -
- Freestanding Microwaves 8.8 8.1 47.4
Microwaves 8.8 8.1 47.4
- Built-in Refrigeration Appliances - - -
- Freestanding Refrigeration Appliances 2.3 4.4 24.1
- Electric Wine Coolers/Chillers 3.5 4.8 26.2
-- Built-in Electric Wine Coolers/ - - -
Chillers
-- Freestanding Electric Wine Coolers/ 3.5 4.8 26.2
Chillers
- Freezers - - -
-- Built-in Freezers - - -
-- Freestanding Freezers - - -
- Fridge Freezers 2.5 4.6 25.2
-- Built-in Fridge Freezers - - -
-- Freestanding Fridge Freezers 2.5 4.6 25.2
- Fridges -6.7 -6.1 -26.9
-- Built-in Fridges - - -
-- Freestanding Fridges -6.7 -6.1 -26.9
Refrigeration Appliances 2.3 4.4 24.1
Built-In Major Appliances 4.7 4.5 24.7
Freestanding Major Appliances 3.5 6.2 35.1
Major Appliances 3.7 6.0 33.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split:

% Value Growth 2021-2026

% constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

- Built-in Dishwashers 16.3 12.4 79.1

- Freestanding Dishwashers 5.6 5.1 28.2

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CONSUMER APPLIANCES IN VIETNAM Passport 23

Dishwashers 6.8 6.0 33.8

- Built-in Home Laundry Appliances - - -
- Freestanding Home Laundry Appliances 4.8 9.9 60.0
- Automatic Dryers - - -
-- Built-in Automatic Dryers - - -
-- Freestanding Automatic Dryers - - -
- Automatic Washer Dryers 5.2 9.0 54.0
-- Built-in Automatic Washer Dryers - - -
-- Freestanding Automatic Washer Dryers 5.2 9.0 54.0
- Automatic Washing Machines 4.8 9.9 60.2
-- Built-in Automatic Washing Machines - - -
-- Freestanding Automatic Washing 4.8 9.9 60.2
Machines
- Semi-Automatic Washing Machines - - -
Home Laundry Appliances 4.8 9.9 60.0
- Freestanding Large Cooking Appliances 5.1 3.7 19.8
- Built-in Large Cooking Appliances 5.2 4.9 27.3
- Built-in Hobs 4.8 5.0 27.9
- Ovens - - -
- Cooker Hoods 6.0 4.5 24.4
-- Built-in Cooker Hoods 6.2 4.7 25.8
-- Freestanding Cooker Hoods 5.1 3.7 19.8
- Cookers - - -
- Range Cookers - - -
Large Cooking Appliances 5.2 4.8 26.7
- Built-in Microwaves - - -
- Freestanding Microwaves 8.7 7.4 43.0
Microwaves 8.7 7.4 43.0
- Built-in Refrigeration Appliances - - -
- Freestanding Refrigeration Appliances 3.9 5.7 31.7
- Electric Wine Coolers/Chillers 3.7 5.1 28.4
-- Built-in Electric Wine Coolers/ - - -
Chillers
-- Freestanding Electric Wine Coolers/ 3.7 5.1 28.4
Chillers
- Freezers - - -
-- Built-in Freezers - - -
-- Freestanding Freezers - - -
- Fridge Freezers 4.0 5.7 32.0
-- Built-in Fridge Freezers - - -
-- Freestanding Fridge Freezers 4.0 5.7 32.0
- Fridges -1.9 0.5 2.4
-- Built-in Fridges - - -
-- Freestanding Fridges -1.9 0.5 2.4
Refrigeration Appliances 3.9 5.7 31.7
Built-In Major Appliances 5.3 5.0 27.5
Freestanding Major Appliances 4.4 7.4 42.8
Major Appliances 4.4 7.2 41.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026

'000 units
2021 2022 2023 2024 2025 2026

Air Treatment Products 10,379.3 10,998.2 11,583.4 12,268.2 13,017.0 13,875.7

Food Preparation 1,104.8 1,144.1 1,181.8 1,218.3 1,252.3 1,286.7
Appliances

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CONSUMER APPLIANCES IN VIETNAM Passport 24

Heating Appliances 122.8 124.4 126.8 130.2 134.5 139.0

Irons 1,473.2 1,540.4 1,606.0 1,671.6 1,738.1 1,807.3
Personal Care Appliances 1,800.1 1,975.3 2,157.5 2,349.0 2,547.7 2,766.0
Small Cooking Appliances 3,981.1 4,098.8 4,198.3 4,279.7 4,356.3 4,423.9
Vacuum Cleaners 308.3 323.2 339.6 351.5 361.7 369.7
Small Appliances 19,169.6 20,204.4 21,193.5 22,268.5 23,407.7 24,668.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026

VND billion
2021 2022 2023 2024 2025 2026

Air Treatment Products 30,215.4 32,111.7 33,329.4 34,823.6 36,573.3 38,659.6

Food Preparation 1,430.3 1,485.0 1,534.2 1,583.0 1,624.9 1,664.9
Appliances
Heating Appliances 147.0 149.8 153.4 159.1 166.6 174.4
Irons 1,477.3 1,532.8 1,585.7 1,642.5 1,699.4 1,758.2
Personal Care Appliances 1,235.5 1,435.7 1,664.3 1,908.6 2,167.9 2,455.3
Small Cooking Appliances 4,391.3 4,669.9 4,939.5 5,205.9 5,456.2 5,692.0
Vacuum Cleaners 764.4 828.1 905.8 950.6 979.7 999.9
Small Appliances 39,661.1 42,213.0 44,112.4 46,273.2 48,667.9 51,404.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026

% volume growth
2021/22 2021-26 CAGR 2021/26 Total

Air Treatment Products 6.0 6.0 33.7

Food Preparation Appliances 3.6 3.1 16.5
Heating Appliances 1.3 2.5 13.2
Irons 4.6 4.2 22.7
Personal Care Appliances 9.7 9.0 53.7
Small Cooking Appliances 3.0 2.1 11.1
Vacuum Cleaners 4.8 3.7 19.9
Small Appliances 5.4 5.2 28.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

% constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

Air Treatment Products 6.3 5.1 27.9

Food Preparation Appliances 3.8 3.1 16.4
Heating Appliances 1.9 3.5 18.6
Irons 3.8 3.5 19.0
Personal Care Appliances 16.2 14.7 98.7
Small Cooking Appliances 6.3 5.3 29.6
Vacuum Cleaners 8.3 5.5 30.8
Small Appliances 6.4 5.3 29.6

© Euromonitor International
CONSUMER APPLIANCES IN VIETNAM Passport 25

Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

DISCLAIMER
Forecast and scenario closing date: 1 November 2021
Report closing date: 16 November 2021
Analysis and data in this report give full consideration to consumer behaviour and market
performance in 2021 and beyond as of the dates above. For the very latest insight on this
industry and consumer behaviour, at both global and national level, readers can access
strategic analysis and updates on www.euromonitor.com and via the Passport system, where
new content is being added on a systematic basis.

SOURCES
Sources used during research include the following:

Summary 1 Research Sources

Official Sources Danang People's Committee

Ministry of Industry & Trade

Statistical Office in Ho Chi Minh City

Vietnam Customs

Trade Press Café F

CAND Online

Dan Tri

GenK

Industry & Trade Online

Nhan Dan E-newspaper

Nhip Cau Dau Tu

Sai Gon Tiep Thi

Thai Nguyen E-newspaper

Thanh Nien

The Voice of Vietnam (VOV)

Thong Tin Cong Nghe

Tien Phong E-newspaper

Tuoi Tre

vietnamnet.vn

VNEconomy

Vnexpress

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CONSUMER APPLIANCES IN VIETNAM Passport 26

VTV E-newspaper

Source: Euromonitor International

© Euromonitor International