PUBLIC RELATION(ELECTIVE)

ASSIGNMENT -2
SOCIAL MEDIA VIEWS ON ONE
PARTICULAR BRAND
HINDUSTAN UNILEVER LIMITED

DONE BY:
D.VAISHNAVI
M.A. ECONOMETRICS
ND
2 YEAR (31521016)
 CONTENTS
 INTRODUCTION
 HISTORY OF THE COMPANY.
 DIFFERENT BRANDS OF PRODUCTS
 UNILEVER GLOBAL-BUSINESS BEYOND
PROFIT
 LEADERSHIP AND DIFFERENT
COMMITTEE
 RESEARCH AND DEVELOPMENT
 LOGO REPRESENTATION
 TOTAL VIEW OF THE COMPANY
 ENVIRONMENTAL ASPECTS
 SOCIAL ASPECTS
 GOVERNANCE ASPECTS
 AWARDS AND RECOGNITION
 SOCIAL MEDIA REVIEWS ABOUT THIS
PARTICULAR BRAND
 CONCLUSION.

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  INTRODUCTION:
With nearly 90 years of heritage in India, Hindustan
Unilever Limited (HUL) is India’s largest fast-moving
consumer goods company. On any given day, nine out
of ten Indian households use one or more of our
brands, giving us a unique opportunity to build a
brighter future. We are known for our great brands,
the positive social impact we create and our belief in
doing business the right way. HUL works to create a
better future every day and helps people feel good,
look good and get more out of life with brands and
services that are good for them and the planet.
Forbes rated HUL as the most innovative company in
India and eight globally. Aon Hewitt recognised HUL as
one of the best companies to work for and we continue
to be the ‘Employer of Choice’ across industries.

 HISTORY OF THE COMPANY:

- In the summer of 1888, visitors to the Kolkata
harbour noticed crates full of Sunlight soap bars,
embossed with the words "Made in England by
Lever Brothers". With it, began an era of
marketing branded Fast Moving Consumer
Goods (FMCG).

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- Soon after followed Lifebuoy in 1895 and other
famous brands like Pears, Lux and Vim.
Vanaspati was launched in 1918 and the
famous Dalda brand came to the market in
1937.
- In 1931, Unilever set up its first Indian
subsidiary, Hindustan Vanaspati Manufacturing
Company, followed by Lever Brothers India
Limited (1933) and United Traders Limited
(1935). These three companies merged to form
HUL in November 1956; and HUL offered 10%
of its equity to the Indian public, being the first
among the foreign subsidiaries to do so.
- Brooke Bond joined the Unilever fold in 1984
through an international acquisition. The
erstwhile Lipton's links with India were forged in
1898. Unilever acquired Lipton in 1972, and in
1977 Lipton Tea (India) Limited was
incorporated.
- Pond's (India) Limited had been present in India
since 1947. It joined the Unilever fold through
an international acquisition of Chesbrough
Pond's USA in 1986.

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- The liberalisation of the Indian economy, started
in 1991, clearly marked an inflexion in HUL's
and the Group's growth curve. 
- In one of the most visible and talked about
events of India's corporate history, the erstwhile
Tata Oil Mills Company (TOMCO) merged with
HUL, effective from April 1, 1993. In 1996,
HUL and yet another Tata company, Lakme
Limited, formed a 50:50 joint venture, Lakme
Unilever Limited, to market Lakme's market-
leading cosmetics and other appropriate
products of both the companies. Subsequently in
1998, Lakme Limited sold its brands to HUL
and divested its 50% stake in the joint venture
to the company.
- HUL had formed a 50:50 joint venture with the
US-based Kimberly Clark Corporation in 1994,
Kimberly-Clark Lever Ltd, which markets
Huggies Diapers and Kotex Sanitary Pads.
- The 1990s also witnessed a string of crucial
mergers, acquisitions and alliances on the Foods
and Beverages front. In 1992, the erstwhile
Brooke Bond acquired Kothari General Foods,
with significant interests in Instant Coffee. In

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 1993, it acquired the Kissan business from the
UB Group and the Dollops Ice-cream business
from Cadbury India.
- In 1994, Brooke Bond India and Lipton India merged
to form Brooke Bond Lipton India Limited (BBLIL),
enabling greater focus and ensuring synergy in the
traditional Beverages business. 1994 witnessed BBLIL
launching the Wall's range of Frozen Desserts. By the
end of the year, the company entered into a strategic
alliance with the Kwality Ice-cream Group families and
in 1995 the Milk food 100% Ice-cream marketing and
distribution rights too were acquired.
- Finally, BBLIL merged with HUL, with effect from
January 1, 1996. The internal restructuring
culminated in the merger of Pond's (India) Limited
(PIL) with HUL in 1998.
- In January 2000, in a historic step, the government
decided to award 74 per cent equity in Modern Foods
to HUL, thereby beginning the divestment of
government equity in public sector undertakings (PSU)
to private sector partners. HUL's entry into Bread is a
strategic extension of the company's wheat business. In
2002, HUL acquired the government's remaining stake
in Modern Foods.
- HUL launched a slew of new business initiatives in the
early part of 2000’s. Project Shakti was started in
2001. 

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- Hindustan Unilever Network, Direct to home business
was launched in 2003 and this was followed by the
launch of ‘Pure it’ water purifier in 2004.
- In 2007, the Company name was formally changed to
Hindustan Unilever Limited after receiving the approval
of shareholders during the 74th AGM on 18 May
2007. Brooke Bond and Surf excel breached the Rs
1,000 crore sales mark the same year followed by
Wheel which crossed the Rs.2,000 crore sales milestone
in 2008.
- In January 2010, the HUL head office shifted from the
landmark Lever House, at Back Bay Reclamation,
Mumbai to the new campus in Andheri (E), Mumbai.
- On 15th November, 2010, the Unilever Sustainable
Living Plan was officially launched in India at New
Delhi.
- In March, 2012 HUL’s state of the art Learning Centre
was inaugurated at the Hindustan Unilever campus at
Andheri, Mumbai.
- In April, 2012, the Customer Insight & Innovation
Centre (CiiC) was inaugurated at the Hindustan
Unilever campus at Andheri, Mumbai
- HUL completed 80 years of corporate existence in India
on October 17th, 2013.
- In 2013, HUL launched ‘Prabhat’ (Dawn) - a Unilever
Sustainable Living Plan (USLP) linked program to
engage with and contribute to the development of local
communities around its manufacturing sites. Also,

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 Unilever’s first aerosol plant in Asia was inaugurated in
Khamgaon, Maharashtra in 2013.
- In October 2013, Sanjiv Mehta took over as the CEO
and Managing Director of HUL.
- In 2014, The ‘Winning in Many India’s operating
framework, piloted in 2013, launched nationally. Sales
offices expanded from four to seven with the launch of
offices in Lucknow, Indore and Bangalore in addition to
the existing sales offices in Delhi, Kolkata, Mumbai and
Chennai.
- In 2015, HUL acquired Indulekha, a premium hair oil
brand with strong credentials around Ayurveda.
- In 2016, HUL unveiled ‘Suvidha’ a first-of-its-kind
urban water, hygiene and sanitation community centre
in Azad Nagar, Ghatkopar, one of the largest slums in
Mumbai.
- A new state-of-the-art manufacturing facility was
commissioned in Doom Dooma Industrial Estate, Assam
on 11th March 2017.
- In 2018, HUL signed an agreement with Vijaykant
Dairy and Food Products Limited (VDFPL) and its
group company to acquire its ice cream and frozen
desserts business consisting of its flagship brand
‘Adityaa Milk’ and front-end distribution network
across geographies.
- In 2020, HUL announced acquisition of VWash, the
market leader in female intimate hygiene category to

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 enter the currently underpenetrated and rapidly
growing market segment.
- In 2020, with the Merger of GSK Consumer Healthcare with

Hindustan Unilever Limited, Iconic health food drink brands –

Horlicks and Boost enter the foods & refreshment portfolio of
HUL, making it the largest F&R business in India.
- In 2022, HUL's turnover crossed the INR 50,000 Crore
mark
- In July 2022, Unilever India Limited's new Home Care
factory and an automated distribution centre were
inaugurated in Sumerpur, Uttar Pradesh. The factory is a
zero-carbon factory and Unilever South Asia's first gender-
balanced factory.
- In March 2023, Rohit Jawa has been appointed as the CEO
and Managing Director of HUL with effect from June 27,
2023.

 DIFFERENT BRANDS OF PRODUCTS:

With 50+ brands spanning 15 distinct categories such
as fabric solutions, home and hygiene, life essentials,
skin cleansing, skin care, hair care, colour cosmetics,
oral care, deodorants, tea, coffee, ice cream & frozen
desserts, foods and health food drinks, the company is
a part of the everyday life of millions of consumers
across India.

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Its portfolio includes leading household brands such as
Lux, Lifebuoy, Surf excels, Rin, Wheel, Glow & Lovely,
Pond’s, Vaseline, Lakme, Dove, Clinic Plus, Sun silk,
Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr,
Kissan, Kwality Wall’s, Horlicks and Pure it. HUL is a
subsidiary of Unilever, one of the world’s leading
suppliers of Food, Home Care, Personal Care and
Refreshment products with sales in over 190 countries.

 UNILEVER GLOBAL: A BUSINESS WITH

PURPOSE BEYOND PROFIT:
Back in 1883, Sunlight Soap was launched in the
UK by our founder – it was pioneering, it was
innovative and it had a purpose to popularise
cleanliness and bring it within the reach of
ordinary people. That was sustainable living, even
then. Unilever now has over 400 brands that are
driven by the same sense of purpose.
We want to do better good for our planet and our
society, not just less harm. We want to act on the
social and environmental issues facing the world
and we want to enhance people’s lives with our
products. Unilever has been a pioneer, innovator

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 and future-maker for over 130 years. We plan to
continue doing that and more so, sustainably.

 LEADERSHIP WITH RESPECT TO BOARD OF

DIRECTORS AND DIFFERENT COMMITTEES:

 BOARD OF DIRECTORS:
- CHIEF EXECUTIVE OFFICER AND MANAGING
DIRECTOR (SANJIV MEHTA)

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 - NON-EXECUTIVE CHAIRMAN (NITIN PARANJPE)

- EXECUTIVE OFFICER, FINANCE AND IT AND

CHIEF FINANCIAL OFFICER (RITESH TIWARI)
- EXECUTIVE DIRECTOR, LEGAL AND CORPORATE
AFFAIRS AND COMPANY SECRETARY (DEV
BAJPAI)
- SIX INDEPENDENT DIRECTORS
 O.P. BHATT
 SANJIV MISRA
 KALPANA MORPARIA
 LEO PURI
 ASHISH GUPTA
 ASHU SUYASH

MANAGEMENT COMMITTEES

AUDIT COMMITTEE

CORPORATE SOCIAL RESPONSIBILITY COMMITTEE

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NOMINATION AND REMUNERATION COMMITTEE

STAKEHOLDERS RELATIONSHIP COMMITTEE

ENVIRONMENTAL, SOCIAL AND GOVERNANCE

COMMITTEE

 RESEARCH AND DEVELOPMENT:

- INNOVATION IN UNILEVER:

Innovation is at the heart of Unilever’s ambition to

grow sustainably. Science, Technology and Product
Development are central to our plans to keep
providing consumers with brands that improve
their lives while having a positive impact on the
environment and society.
Our investment in safe science underpins our
leadership on alternatives to animal testing, while our
understanding of the latest bioscience is leading to
breakthroughs for consumer hygiene and microbiome
care.
The products we develop, whether by ourselves or in
partnership with leading scientists, academic
institutions, suppliers, and specialist businesses, play an
essential role in our ambition to make a positive
impact.

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At Unilever, we innovate across eight key global R&D
centres in six countries (US, UK, Netherlands, Italy,
India and China). Our global centres of excellence are
powered by our world-class technology ecosystems,
such as the Foods Innovation Centre in Wageningen,
Netherlands.
Unilever R&D employs more than 5,000 professionals
globally to build our brands through innovation. We
invest around €1 billion in R&D each year, and we
hold a portfolio of more than 20,000 patents and
patent applications worldwide.
More than 650 science, technology, engineering
experts and statisticians work in Hindustan Unilever
Limited across three sites in Mumbai, Bangalore and
Gurgaon, contributing their specialist skills to make
best in class products.

 LOGO REPRESENTATION:

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 Naturally, the big blue ‘U’ of our logo stands for
Unilever. Each icon within the logo has a rich
meaning at its core, representing an aspect of our
business and our purpose to make sustainable
living commonplace.
UNDER THE MAIN LOGO, THERE IS
REPRESENTATION OF ABOUT (24) DIFFERENT
LOGOS FOR VARIOUS PRODUCTS:
 SUN:

An infinite source of light and renewable energy. It represents

our work to find innovative ways to reduce the greenhouse gas
impact of our products across the lifecycle.
 DOVE:

A symbol of freedom, empowerment and self-esteem.

 PLANT:

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A symbol of the natural world we inhabit. It represents our
commitment to reducing environmental impact across our
value chain – from how we source raw materials, to our
manufacturing operations, to the way consumers cook, clean
and wash with our products.
 SPARK:

Represents Unilever’s role as a catalyst for change, aiming to

enhance the livelihoods of the people we work with around the
world – our suppliers, distributors and farmers.
 CHILLI PEPPER:

One of the many fresh ingredients in our products. It

represents our commitment to sourcing the agricultural raw
materials for our products sustainably.

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  SPOON:

A symbol of nutrition, tasting and cooking. It represents our

commitment to continually improve the taste and nutritional
quality of all our food products, helping millions of people
enjoy delicious food and achieve a healthier diet.
 BOWL:

A bowl of great smelling food symbolising our commitment to

great ingredients and healthy mealtimes.
 FLOWER:

A symbol of sensitivity, care and our respect for beauty; the

beauty of our consumers and the beauty of nature.
 ICE-CREAM:

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A treat, pleasure and enjoyment.
 HAND:

A symbol of sensitivity, care and need. It represents our

commitment to helping people improve their everyday health
& hygiene habits through our brands and health
improvement programmes.
 HAIR:

A symbol of beauty, looking good and feeling confident.

 LIPS:

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 A symbol of communication, openness and
transparency.
 SWIRL:

Represents our passion for great flavours and taste.

 FISH:

Represents fresh food, sea and nature’s resources.

 CLOTHES:

A symbol of fresh laundry, looking good and

feeling confident.
 BEE:

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It Represents the community spirit of our people and our
commitment to find innovative ways of working to reduce
our environmental footprint.
 PARTICLES:

A reference to science and our ongoing commitment to find

new innovative ways to improve the lives of our consumers.
 PACKAGING:

It Symbolises our dedication to the consumer experience and

our commitment to finding new and innovative packaging
that is better for the consumer and the planet.
 TRANSFORMATION:

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A symbol of positive change or transformation. Our
commitment to find new sustainable ways of doing
business.
 WAVES:

A symbol of cleanliness, freshness and vigour.

 DNA:

The double helix, the genetic blueprint of life and a

symbol of Unilever’s strong heritage of positive change
that still lies at the heart of our business today.
 PALM TREE:

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A nurtured resource, symbolising our respect for the
natural world tree, forests, growth, environment.
 HEART:

A symbol of love, care and health. It represents our

commitment to helping people take small everyday
actions to improve their health and wellbeing.
 VIRTUOUS CYCLE:

A continuous, virtuous circle that represents our work to

reduce the waste associated with the disposal of our
products.

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 TOTAL VIEW OF THE COMPANY:

ENVIRONMENTAL ASPECTS OF
COMPANY:

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This is a company of brands and people with a
clear purpose - to make sustainable living
commonplace.

CLIMATE ACTION:

PROTECT AND REGENERATE NATURE:

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WASTE-FREE WORLD:

INITIATIVES TAKEN BY THE COMPANY:

The company is committed to take small steps in their value chain and
the committee in which they operate as it collectively provide positive
impact in the planet.
REDUCING WATER,WASTE AND EMISSIONS FROM THE
FACTORY OPERATION:

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ENVIRONMENTAL-FRIENDLY FREEZER CABINETS:
The company uses environmental- friendly freezing cabinets for ice-
creams and frozen desserts that uses HYDROCARBON REFRIGERANTS
(HC) instead of HYDROFLUROCARBON REFRIGERANTS.

WASTE-FREE WORLD:
The company wishes to create the waste-free future and
taking preventive measures to tackle plastic waste. The
company collected and processed more plastic packaging waste

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from across India than the plastic used in packaging of their
finished products.

PARTNERSHIPS: (TO GET RID OF PLASTIC FROM SOCIETY)

The company is working with several partners to keep out of
plastics from environment.

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HINDUSTAN UNILEVER FOUNDATION:
Hindustan Unilever foundation and its partners work in
thousands of villages to support and develop scalable solutions
that can help India to address the water challenges.

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PROTECT AND REGENERATE NATURE:
The company is working towards the deforestation-free supply
chain and restoring the health of the planet.

SUSTAINABLE SOURCING:
Since, the company uses variety of raw materials to make
their brands, it is essential that they need to keep a sustainable
supply of the below mentioned raw materials.

 SOCIAL ASPECTS OF THE COMPANY:

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 Through the brands and operations across India, the
company strive to address the social inequalities and
improve people’s health, confidence and well-being.
POSITIVE NUTRITION:

HEALTH AND WELL-BEING

The company takes action through their brands for the
improvement of health and well-being, advancement of equity
and inclusion.
The company mainly focuses on SEVEN MAJOR ASPECTS,
which are GENDER EQUITY, SANITATION, ORAL HEALTH,
BODY CONFIDENCE AND SELF-ESTEEM, MENTAL WELL-
BEING, SKIN HEALTH AND HEALING, HAND HYGIENE.

EQUTY, DIVERSITY AND INCLUSION:

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RAISE LIVING STANDARDS:

FUTURE OF WORK:

INITIATIVES TAKEN BY THE COMPANY:

The health and sanitation products of the company could help
people to gain better access to nutrition and hygiene. The
social initiatives and marketing campaigns of the company
helps to deal with the barriers which is often hold people to set
back from realising their true potential.
DRIVING BETTER SANITATION AND HYGIENE:
The ON-Ground projects and behaviour change initiatives of
the company helps to address the WATER, SANITATION, and
HYGIENE CHALLENGES that is faced by the communities.

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31
NUTRITION, HEALTH AND WELL-BEING:
Through the brands of this company, they ensure that people
have access to nutritious food. Also, during COVID-19
pandemic, the company stand by India and helped augment
supply of medical oxygen and access to healthcare in rural
communities around their operations.

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33
EMPOWERING COMMUNITIES:
The company is constantly attempting to ensure a
fairer world by empowering communities and
enhancing the livelihoods.

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PURPOSE-DRIVEN BRAND INITIATIVES:

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 GOVERNANCE ASPECTS OF THE COMPANY:
The Compass integrates sustainability into our
business strategy with a belief that sustainable
business and financial performance go hand-in-
hand. With a robust governance mechanism, we
are continually working towards our ESG
commitments to lead change and make a positive
difference to people and the planet.

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VALUES AND PRINCIPLES DRIVEN BUSINESS
FUNDAMENTALS:
VALUES:

PRINCIPLES OF CORPORATE GOVERNANCE:

CODE OF BUSINESS PRINCIPLES:

POLICIES THAT GUIDE THEIR ETHICAL

BEHAVIOUR:

ROBUST STRUCTURE AND ILLUSTRIOUS BOARD:

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HIGHLY SKILLED AND COMPETANT BOARD:

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 BEST IN CLASS CORPORATE PRACTICES
RECOGNISED BY NOTABLE FORUMS:

 AWARDS AND RECOGNITION:

COMPANIES WITH PURPOSE LAST:

39
BRANDS WITH PURPOSE GROW:

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PEOPLE WITH PURPOSE THRIVE:

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 SOCIAL MEDIA REVIEWS ABOUT THIS
BRAND:

- MOUTH SHUT.COM: INDIAN REVIEW WEBSITE.

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- ECONOMIC TIMES (APRIL 27,2022)

- STOCK DADDY PLATFORM:

Top 10 companies in India by MARKET
capitalisation in 2022.

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- INSTAGRAM:

- TWITTER:

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- FACEBOOK:

- LINKEDIN:

- ENGAGEMENT RATE:

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  3947192 (LIKES) / 3945555
(FOLLOWERS)*100 = 100.04148973
(AVG ENGAGEMENT RATE
PERCENT).

=100% is the percent of the engagement

rate. This rate shows the number of increases
in audience.
- AMPLIFICATION RATE:

 724 (POSTS) / 195000 (FOLLOWS)

*100 = 0.37128205
(AMPLIFICATION RATE PERCENT)

= 0.4% is the percent of the Amplification rate. This

rate shows the number of increases in the follows.

- BRAND24 INFOGRAPHIC METRICS:

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47
- SEEKING ALPHA.COM:

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-FINANCIAL YEAR REVIEW AND STRATEGIC
OUTLOOK:

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-PRICE RETURN PEER COMPARISON:

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 -PRICE TO EARNINGS RATIO PEER
COMPARISON:

- STATISTA.COM:

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TWITTER INFOGRAPHICS:

- FINSHOTS INFOGRAPHICS:

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- QUORA INFORGRAPHICS:

- BUSINESS WIRE.COM:

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- FINANCIAL EXPRESS.COM:

- SLIDESHARE.NET:
- COMPETITIVE PROFILE MATRIX (CPM):
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- SPACE MATRIX:

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- QUANTITATIVE STRATAGIC PLANNING MATRIX
(QSPM):

-EXTERNAL FACTOR EVALUATION MATRIX

(EFE):

56
- INTERNAL FACTOR EVALUATION MATRIX (IFE):

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 -STRATEGY EVALUATION ASSESSMENT MATRIX:

- INTERNATIONAL BUSINESS STRATEGY:

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- ASIA PACIFIC AREA:

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 CONCLUSION: (WITH RESPECT TO 2022) AND
CONNECTS WITH ASPECT OF FUTURE:

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The company is divided into two segments of
performance (H1&H2). The H1 price growth will remain
high, and volume in negative. Financial Year underlying
sales growth at least in the upper half of our year multi-
year range of 3-5%. The company increased in the level
of investment in Brand marketing investment (BMI),
Research and Development (R&D) and Capital
Expenditure (CAPEX). The company has the modest
improvement in the full-year. Underlying operating
margin of the company will be around 16% in the First
half segment of the company.

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