PLDT (4Ps) PLDT Product Strategy

PLDT (4Ps)
PLDT Product Strategy
One of the unique aspects of their marketing mix product line is their ability to provide
bundled products, like the Best Buy Bundle, which includes Internet, HD Cable, and
mobile data. In addition, they provide volume-based plans, like those for home internet.
To meet the rising expectations of its clients, the company additionally offers smart home
plans that include mobile data, entertainment channels, connectivity tools like D-Link
routers, and WIFI repeaters. They provide bundles with unlimited data. And through its
subsidiary companies, such as Smart, PLDT provides wireless cellular service.
PLDT Pricing Strategy
PLDT believes in providing premium packages to their customers.
• Currently, PLDT set their price level to a competitive based pricing strategy.
Due to numerous competitors in the business, making data about them easily
accessible.
• It also considers production costs when determining pricing for a select few
items for which competitors' data is unavailable or pricier.
• offers a higher price for its products than competitors. This is since it has
more features, which the expensive price compensates for.
• It also employs product bundle pricing at present, where things are grouped
and offered at discounts from the total of their separate prices.
• For some items, it also employs an optional product pricing model, whereby
it provides a price for the basic item and several costs for the extras that go
with it.
• The cost of the products it offers online is significantly greater. This is
because the price of the goods already includes the shipping expenses.
PLDT therefore have always used a premium pricing strategy, and it has been successful
for them over the years. Even though a wide variety of items are now available, the pricing
strategy has not changed. But the plan also considers the various products and services
that competitors provide, whether they be data or telephonic services.
PLDT Place & Distribution Strategy
• PLDT has a strong presence all over the country, they strive to be the
pioneer in establishing a foundation in each part of the nation. They are
attempting to have a worldwide influence through PLDT Global. Its locations
around the country provide them with easy access for their clients and
customers.
• uses two marketing channels to offer its products. The first is the
circumstance where it sells straight to the buyer online. The second is the sale
to wholesalers, who in turn sell to different retailers spread across the nation.
They are then sold to its clients.
• It has its products accessible in more than 500 stores around the nation. It
employs an extensive marketing plan to spread its items across as many
retailers as it can. This guarantees that buyers may simply get its items in
various regions of the nation.
• It receives a lot of traffic to its websites and makes many online sales. It has
worked with several different courier service companies to manage its online
operations and deliver packages on time.
• To provide customers quick access to its items, it uses an omni-channel
distribution system that integrates its online and offline stores.
• It obtains the raw materials required for production from a network of more
than 500 suppliers. Due to the direct working connection the company
established with its suppliers, it can collaborate with them to innovate and add
new, appealing features to its products.
PLDT Promotion and Advertising Strategy
PLDT typically uses TV ads, posters, and advertising campaigns to sell its products. By
sponsoring events all around the country and putting up YouTube advertisements, they
have grown their online visibility and influence over the years. PLDT has a significant
online presence due to the increased use of social media.
• uses multiple media channels to promote its products. It uses traditional

media, which includes advertisements on television and radio. This is
beneficial due to its large reach and ability to attract many people. It uses
online and social media advertising, which is cheaper and beneficial due to
the increasing usage of the internet.
• It advertises on various social media platforms with a focus on YouTube,
Facebook, and Twitter due to the high monthly usage of these. It has over
one hundred thousand likes or customer following on these pages, which are
exposed to frequent content uploaded by.
• undergoes various sales promotion taking part in various trade exhibitions
and events around the year.
• undergoes personal selling, with a large sales force to increase its
presence in retail stores.
• uses a percentage of sales method to determine the promotions budget
for the year.

PLDT (4Ps) PLDT Product Strategy

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PLDT (4Ps)

PLDT Product Strategy

PLDT Pricing Strategy

PLDT believes in providing premium packages to their customers.

PLDT Place & Distribution Strategy

PLDT Promotion and Advertising Strategy

• uses multiple media channels to promote its products. It uses traditional

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