Types of Advertising (Medium)
Types of Advertising (Medium)
Types of Advertising (Medium)
• Newspapers
• Magazines
• Journals
Newspaper advertisements ( adv.)
• Printed word, images and graphics
• Price varies acc. to circulation
• Wide reach
• Low cost per reader
• Flexibility
• More credible
• Good for comparative advertising
• Immediate delivery of message
• Fresh reminder
• Daily publication
• Local advertising
• Easy to prepare than those for broadcast or internet
• Specific sections targeted via supplements
Newspaper advertisements ( disadv.)
• Short life span
• Advertisement overload
• Less quality of production than broadcast or internet
• No audio visual or demo effects
• Less persuasion or emotional appeal
• Costly if less number of customers
• Not seen in hurry
• Illiteracy is barrier
• Small ads not so important
Formats of newspaper advertisements
• display or box ads
• inserts
• classifieds.
Display or Box ads
• run from one-eighth of a page up to one full page
• known as box ads, because they occupy a square or rectangular
space, similar to a box, within a page
• larger the space, the greater the expense
• use of full color and appealing imagery contribute to the impact of a
display ad
• size , color and circulation of the newspaper affects costs
• Long-term buying of space results in less cost
• usually based on the amount of area they consume and are quoted
in per sq. cm or per column cm
• Each column width of the publication might vary on basis of
a broadsheet or a pullout, however in general stands at 4 cm width
• "modular" system simplifies ad size and eliminates the need to
figure out column inches
• the amount of the total page the ad takes up. For example 1/2 page,
1/4 page, 1/8 page, etc.
• Makes understanding pricing easier
• Simplifies layout process
Insert Ads
• It is often the only way an advertiser can have access to the much
coveted presenter live reads.
Roadblock
• undivided attention by consuming all available ad spots within a time
frame
• constantly tapping the listeners mind to instill his top of mind
awareness
• avoid getting repetitive
Outdoor Broadcast
•Radio station’s presenter and its team broadcasts
off-site as per the advertisers desired venue