Case Study 2 PDF
Case Study 2 PDF
Case Study 2 PDF
Babak Ebrahimi
It is very important for the liquor industry to achieve that as it moves forward it will raise the
price of its products so that consumers will be able to consume a smaller amount of liquor, as
they will be able to access them at a lower rate, thereby resulting in less consumption of liquor,
as their availability will be reduced, leading to less consumption. This will result in fewer
substance abuse cases. Additionally, this will discourage potential abusers from acquiring too
much product at a given time, thereby preventing abuse of the substance. Taking this approach
will also result in a decrease in the amount of underage drinking, which in turn will affect the
harm that can be caused by this practice as well. [7]
References
[3] (2022, March 1). Coors Light opens sustainable Future Mart to promote removal of plastic rings.
Marketing Dive. https://www.marketingdive.com/news/coors-light-opens-sustainable-future-mart-to-
promote-removal-of-plastic-rin/619585/
[4] (2019, August 12). “Everyone Has the Right to Drink Beer”: A Stakeholder Analysis of Challenges to
Youth Alcohol Harm-Reduction Policies. National Library of Medicine.
https://www.marketingdive.com/news/coors-light-opens-sustainable-future-mart-to-promote-removal-
of-plastic-rin/619585/
[6] Sexty, R. (2020). Canadian business and society: Ethics, responsibilities and sustainability (5th edition,
pp. 154-155). McGraw-Hill Ryerson Limited Canada Publishers
[7] (n.d.). Alcohol industry corporate social responsibility initiatives and harmful drinking: A systematic
review. Oxford Academic. https://academic.oup.com/eurpub/article/28/4/664/4985717