PM Submission - BBus 12.2 - Group 5 - Practical Case Analysis
PM Submission - BBus 12.2 - Group 5 - Practical Case Analysis
PM Submission - BBus 12.2 - Group 5 - Practical Case Analysis
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Introduction
college should study for in order to be well-equipped for their future job. The Manager
Interview Project in this class provides a significant opportunity for students to learn more
about a commercial firm. Business procedures, on the whole, are likely to work best in
cooperative, pleasant environments that encourage individuals to perform to the best of their
abilities. The research attempts to investigate practical basic management knowledge and
aspects required to effectively operate a corporation. Our research team has four members:
Uyen Nhi, Ngoc Han, Thanh Duoc, and Ha Tien. Our team invited Mr. Tran Duc Thuan, the
branch manager of Sacombank, for our interview. Mr. Thuan's subjective perspective was
included in the research, as was a case study from Sacombank. The meeting lasted nearly two
hours. This report's form highlights four key functions: planning, organizing, leading, and
controlling, as well as highlighting the most important problem the organization faced and
Company’s overview
Chi Minh City dependent on the union from Go Vap Economic development bank and three
credit cooperatives: Tan Binh, Lu Gia, and Thanh Cong, with charter capital of 3 billion VND
and 100 workers (Sacombank: the process of formation and development, n.d.). With the
brand’s core values including “pioneering, innovative, responsible, and creative”, Sacombank
value, n.d.). Therefore, their missions are to provide their customers with multi-purpose
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products that are best in class, to offer added value to partners, investors and stakeholders, to
improve the banking sector, and ensure the well-being of employees, and to build a socially
Manager’s overview
Manager’s background
with Mr. Thuan - a branch manager of Sacombank with around 24 years of involvement
working in the banking industry. Mr. Thuan had been a former manager of the Binh Dinh
branch for four years and head of the Appraisal Department for two years before officially
becoming a branch manager from the year 2012 until now. As a manager and an interviewee,
he has shared bunches of accommodating data to help the project and assist the group in
obtaining a deeper insight into the supervisor position in Sacombank. He has shared his
encounters, invigorating stories occurring in his functioning time, and some guidance to
improve.
impacting, inspiring, and empowering others to improve their association (Everett, 2021). In
the work environment, a pioneer needs to set up the best administration style to show their
positive effects on supporters. From the meeting, Mr. Thuan has referenced a couple of parts
of his initiative style and shown how they can be applied to the training.
Asked about his management styles, he said that he uses "friendliness" as an underlying
principle no matter the situation. Based on his thoughts, his style can be characterized as
manager, Mr. Thuan needs his subordinates to work serenely and share their thoughts openly
in the workplace. By making an agreeable environment, he can get additional regard from
them, and firmly construct shared trust. During the company's meetings, Mr. Thuan does not
act so stringently to the specialists; as a rule, he is willing to pay attention to their thoughts,
attempting to listen actively prior to giving them input. He generally likes the employees who
have the courage to speak out and are receptive to other opinions.
There are four fundamental management functions, which are planning, organizing,
leading, and controlling. These functions are crucial in forming a good manager and
operating business activities productively. They help managers set clear goals, offer
appropriate directions, and ensure the employees follow these instructions towards these
goals.
Planning
those goals. It is the fundamental management function as it helps managers guide their
subordinates in the right direction, forecast, and deal with future risks. According to Mr.
Thuan, successfully performing this first step supports him in fulfilling his role as a leader as
well as operating the business activities effectively and efficiently. From his perspective,
A manager should initiate detailed plans and prepare backup plans in case of bad
situations. Mr.Thuan said that he always made backup plans with a view to managing
uncertainty, failures, and adjusting to reach the desired goals as the world is full of
unexpected events. Alternative plans are considered a guarantee for goal pursuit, and they
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will increase the potential of people’s coping with external factors (Napolitano & Freund,
2016). For instance, in the banking sector, Mr.Thuan always requires his employees to
prepare for the situation in which people can not repay their bank loans due to some
unpredicted downturns in their business. In this way, even when bad things occur, the
company will still take control of everything and maintain its profit. Moreover, whenever
allocating tasks for each department, Mr.Thuan usually asks for 10% greater than the initial
target. Therefore, if any employees underperform, the overall performance can still reach the
target.
A successful project requires all people involved in the planning process. Mr.Thuan
always encourages his workers to share their ideas when it comes to setting plans, adjusting
human resources, or any strategies. He believes that not every decision a manager makes is
optimal; instead, a good manager needs to practice proactive listening and appreciate his
subordinates’ opinions. It helps the manager come up with the best ideas and enhances
performance and reduce bad behaviours such as absenteeism and turnover (Jena & Memon,
2018).
Organizing
goals (Pressbooks, 2015). Organizing is one of the crucial key functions of managers since it
enables them to arrange structural elements to maximize the productivity of information flow
and the efficiency of working processes. According to Mr.Thuan, it plays a vital role in
optimizing the use of human resources and technological advancement. From his viewpoint,
Firstly, supportive behavior in the structure of the work team should be cultivated
shared responsibility, and complementary skills (Indeed Editorial Team, 2021). As Mr. Thuan
has shared, this method implied a positive effect on the subordinates’ performance and
attitude and responsibilities are emphasized, this collaborative organizing style does not only
enable employees to be aware of their own assigned tasks but also to be mutually
accountable. All of which motivates them to actively engage in finding and deciding on the
best approaches, boosting the team's performance as well as improving relationships within
the workplace. Therefore, according to the Situational Leadership Theory, Mr. Thuan’s
Additionally, The importance of selecting the right workers for the proper position
in each department and allocating appropriate assignments based on their abilities must
be especially concerned. Employees are the most valuable asset in any organization since no
business in the world could operate efficiently and successfully without them. The business
will progress in the correct path and become more successful if the proper individual is
recruited and selected for a suitable position. Conversely, making the wrong selection may
cause stress and problems, which can impede a company's growth, as Mr.Thuan mentioned.
Moreover, it is tough to assign duties to staff because mistakes in such assignments may lead
satisfaction, and worsening labor relations (Eiselt, 2018). Thus, it is important to make
Leading
undertakings and targets (Shultad & Mael, 2010); thus, all managers will be pioneers in ideal
circumstances. Throughout his career, Mr. Thuan has changed his work environment
ordinarily, prompting a critical change in his group because of the parcel. However, he said
there are several imperative measures to take to deal with a few powerful groups.
The manager should be an innovator. Managers should have the option to clarify,
foresee, and particularly impact how their workers act. Subsequently, assuming they can get
incredible counsel from the chief, they would be more joyful, which has been demonstrated
to have a solid relationship with worker efficiency (Judge et al., 2001). Furthermore, some
scientists believe that pleased and useful workers can lead to enhanced consumer loyalty and
(Cheesebro et al., 2010). By serving the essential necessities in order, for example,
physiological and wellbeing needs, the laborer can have a solid sense of reassurance to work
successfully and proficiently. Additionally, an appropriate office space can assist the workers
with acquiring regard, get inspiration, and even accept everybody's acknowledgment,
including regard needs, self-realization needs, and all higher requests (Stewart et al., 2018).
According to the study at the University of Iowa, his executive style may be Democratic, as it
portrays a pioneering nature, who needs their laborers to contribute their plans to the dynamic
interaction to arrive at the best objective (Lippitt, 1940). Besides, Mr. Thuan's administration
University of Michigan study recognized (Fiaz et al., 2017). Subsequently, his contemporary
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rousing his subordinates to accomplish the best outcomes (Seltzer & Bass, 1990). In any case,
in any further inquiries, he showed this style of Charismatic Leaders wherein the
administrator consistently needs to impact his expert work style to his devotees
(Kwadade-Cudjoe, 2020). Thus, his perspectives on authority ought to be a mix of the two
styles above.
Controlling
Controlling can be defined as the role of ensuring that employees' actions are oriented
towards a common goal and that work is well-performed according to management's plans
real and deliberate development is in sync (Misun, 2017). Besides, controlling points out who
is in charge of deviations.
A manager should play the role of disseminators when they provide instructions
to subordinates and direct them to attach to the plan. Mr.Thuan directs employees to
focus on potential customers with high utilization rates, rather than mass customers. For
example, his company links up with major English language centers to find customers. These
people have a relatively good income and have a clear future orientation for their children, so
they will be willing to buy a card. Therefore, the maturity rate will be low and contribute to
an increase in the company's total revenue. Moreover, Mr. Thuan controls and directs
employees to focus on technology movement. According to the current trend, people often
choose online services due to their convenience and quick processing. Online booking
applications such as grabBike or Now are lucrative markets because shippers who want to
deliver must have an account to contact the customers. The goal is to help customers not have
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to travel many times, reduce shipping costs while creating a reputation for the company and
ensure the customer's account is always used and has enough budgets.
unexpected changes effectively. Mr. Thuan uses feedback control, which occurs at the end
of the process. He took managerial action based on what happened in the past. He also shared
that sometimes he uses concurrent control, which means observation and taking action
immediately. For instance, if the employees do not complete the tasks on time or meet the
requirements that he gives them, he tends to first analyze the cause and find a way to address
it effectively. Every week he will organize weekly meetings, in which employees can explain
if there are any barriers in their working process, or whether they need any support. And from
there, everything will be resolved from the beginning and leave no impact or problems later.
Company’s problem
Covid 19 has caused economic disruption as the government has shut down a wide
range of services such as restaurants, theaters and other establishments (Foss, 2020).
Moreover, the banking sector has become more competitive, which restricts the sustainable
progress of every company, especially under the outbreak of the pandemic recently. Thus,
there is no exception for Mr. Thuan’s company. The holding company had intended to make a
decision related to the dissolution of the branch, in which Mr. Thuan was appointed as the top
executive, because of the prolonged inefficiency and revenue loss. This put the employees
under the pressure of being laid off and unable to maintain their standard of living. However,
there was still one last chance for the branch to go through this situation as the holding
company promised to cancel the decision if the branch could generate 120 billion VND for
that year. The problem was that the branch had to earn 22 billion VND in one month left to
fulfill that goal, although the average monthly revenue was just 11 billion VND. That means
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the branch must make a double profit in the last month, which was almost unfeasible at that
time. Taking the role of a leader, Mr. Thuan confronted a tremendous burden. He had to find
ways to not only boost productivity but also help his employees maintain optimism, stay on
track, concentrate and strive for the last opportunity. To sum up, the issue is how to save the
branch from the verge of collapse in a rushed time, which might affect Mr.Thuan’s reputation
Company’s solution
Everything appears to be problematic at first. However, Mr.Thuan figured out the root
of the problem and helped the company overcome the rough time. He summarized the whole
performance. Realising that the whole company was discouraged and mostly negative, he
tried to keep people motivated and sought ways to ease the tension. He gave his employees
the opportunity to express their worries, kept an empathetic attitude towards them, and helped
untangle these problems. He also celebrated team-building events and showed appreciation
Secondly, as the current strategies remained many holes, he proposed a new direction,
which they can develop their potential. Therefore, work productivity will increase
reports and sending them feedback on a regular basis. He provided feedback twice a week
and maintained impartiality in any evaluation. Thus, employees can know whether they are
going on the right track or not and manage any problems arising timely rather than letting
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them spiral out of control (Buron & McDonald-Mann, 2011). According to Mr. Thuan, it is
the prerequisite for sustained efficiency and the best way to improve the connection between
In the end, the result surprisingly exceeded everyone’s expectations as the branch even
made 1 billion greater than the primary goal. The branch was honored as the excellent branch
of the year, which has consolidated its position and supported the branch to gain more trust
from the holding company. Through this story, Mr. Thuan wants to remind us that good
strategy, the ability to recognize the crux of the matter, and collective strength are the key to
every problem.
effective, as he not only focuses on generating the profit to meet the common goal but also
pays attention and makes efforts to alleviate the subordinates’ stressors. However, there are
still some recommendations cultivated by our research team that can be applied to the
Firstly, to prevent such a situation from happening again and minimize the risks, it is
necessary for the manager to set specific KPIs for each department in order to clarify the
to assess staff qualifications and check whether there happen to be any gaps or problems that
goals equally into shorter periods of time and willingly prepare back-up plans for
unexpected situations.
Last but not least, Mr.Thuan should center on enhancing synchronous coordination
departments to cooperate in running projects and achieve common goals with mutual
must be clearly defined as per skill and aptitude to make certain that the assignment will be
handled in a thorough and errorless manner. Besides, designing a clear roadmap will
enhance connecting among departments and assure the fulfillment of goals within the
Conclusion
In conclusion, the management field can be challenging, but it can also provide
valuable experience. The interview with Mr. Thuan has brought some practical and useful
knowledge related to theories. Our group can partially comprehend these four fundamental
functions in practice. Regarding planning, preparing initial plans and backup plans, as well as
employees’ involvement in the planning process, are the two most crucial things. In terms of
organizing, managers should create supportive behaviour in the work team and consider each
worker’s capacity to allocate suitable tasks for them. Mentioning leading, being an innovator,
organization’s work are three key components. About controlling, managers should perform
the function of disseminators and help the cooperation tackle the problems successfully. In
addition, our group has the opportunity to learn about the most challenging issue that Mr.
Thuan has encountered, which is about how to save the branch from the verge of collapse.
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The solution for this issue is to establish new strategies, consolidate work spirit and strictly
Through the analysis of his interview speech, our group knows how he effectively
applies his skills and knowledge to the workplace and real-life problems. He also emphasises
the importance of refreshing and cultivating our mindset to keep up with the fast pace of
society. Besides, he advises us to remain composed in every situation and think twice before
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Appendix
Invitation email
Question protocol
- Problem’s Heading How did you solve that issue? Uyen Nhi
solution from the
organization Could you evaluate your decision?
Good or bad? If you could change
your decision, would you change?
Why or why not?
- Group Solution Heading [Your analysis] Ngoc Han
- Conclusion Heading Uyen Nhi