The Communication Process

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The communication process

Communication. is vital to business. Instructions, orders, lists, and specifications all need to be
transmitted Internally to others within the organization. The organization also needs to communicate

externally (to people outside it) to place orders, find things out, and - very Importantly - promote and
sell the brand and its related products. Communication involves sending a message or messages to a

receiver. The sender must select the best method of communication, such as oral, written, or electronic.
The sender must then select the best medium to send the message, such as email or telephone.

The communication process is shown in the diagram below.

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