BUSINESS

PLAN
MARCH 2019
 INTRODUCTION

OVERVIEW OF THE BUSINESS

The business is Homemade fish balls, that will be sell in a cart or stall. Homemade fish balls
will give satisfaction to the customer’s taste bud and to their health. This will help them to enjoy their
favorite snack in a healthy way. This product is like the typical fish balls, the only difference will be are
the added flavor and taste. They can still enjoy this famous snack in a cheap price but with added
healthy twist.

This product is produced because of the demand in cheap snacks that can satisfy people's taste but also
their pockets and wallets. It's best for those people who want to save money but also want to eat
delicious food.

NAME OF THE BUSINESS

Homemade Fish balls

The business name is "Homemade Fish balls" because this fish ball will be made in a
house giving the customers an assurance that this food will be preservative free and msg/artificial taste
free.

COMPANY NAME

The company name is JEM Corps. It is derived from the first letters of the names of the
business owners.
LOGO

TAGLINE

"Taste heaven in a budget friendly way" is the tagline of the business. Because it will not only
please the customer's taste buds but also their pockets and wallets. They will enjoy these health snacks
in just a cheap price.

MARKET NEEDS

Homemade fish balls provide its customer not only quality product but also the service. It
seeks to fulfill the following market needs and demands:

1. Accessibility

Homemade Fish balls will be place in a crowd place where anyone can find it. And also it can be
prepared in a minimum amount of time.
 2. Health Consciousness

Homemade fishballs will provide health benefits for its customers. Fish and vegetables is
present in this product and that what it makes healthy.

3. Budget Friendly price

This product is perfect for those who want to save money while eating delicious and healthy
food/snacks.

4. Food Quality

This will be served hot while maintaining its size and texture.

Vision, Mission and Values

The information below shows the mission, vision and values of the business. These are based
on the product's quality and the background of the business.

Our mission is to provide an enjoying and healthy snack to the people while saving their
money. Our main objective is to serve a healthy and delicious food, but also to give a satisfying service
to our customer through our staffs, facilities and practices. JEM Corps. Will strive hard for Homemade
Fish balls to be known not only in Rizal Province.

Our main focus will be serving quality taste food at a great value.

Our vision is for Homemade fish ball to be recognize as one of the top snacks in the
province of Rizal then to build branches all over Rizal by also not forgetting that we are build to meet
customers demand and innovate as this demands change.
Values

The business has its values attributed in giving service to the customer:

Honesty

We will be honest and fair in serving our customer. We will make sure that their money will be worth it.

Respect

We will give value and respect to our customers. We will treat them with respect and will be always our
first priority.

Integrity

JEM Corps. will always follow the moral principles and moral uprightness in all of our actions.

Commitment

We will build connection and relationship to our customers to further understand their needs and to
make them satisfied with our product and service.

Unity

The business owners will always work as one. They will always consider each member's suggestions.

I. MARKETING PLAN

This part shows the 7Ps of marketing which includes the product, price, place, promotion,
people, packaging and positioning as well as the SWOT Analysis of the product that will help the
business to grow, raise it sales and attract more customers in the future.

Marketing Objectives

The following are the goals set by the business, that are needed to be achieved in a given
period of time in order for the business to be successful.

1. Develop brand awareness

2. Increase in sales
3. Steady month to month increase of new customers
4. 10% growth rate in sales for each succeeding years
5. Reach profitability within the first year
 1. PRODUCT

Homemade fish ball is the upgraded version of what we know the normal
fish balls. We added a special healthy twist to this all-time favorite snacks
while keeping its low price. Homemade fish balls are small balls with golden
brown color and taste that will please anyone.

2. PRICE

The pricing of Homemade Fish balls will be based on its ingredients. We

used cheap but quality products to maintain the taste, size and its
budget friendly price. The homemade fish balls will be sold at 2 pesos
each corresponding its quality, taste and size. This will be the way to
generate income for the first year of business.
 PRICE LIST

HEALTHY
AND
NEW
P YUMMY!
R
O
D
U
C
T

3 FOR 5 PESOS
ONLY !!!

COMPETITORS PRICE

Uncle’s Fish Balls 500Php for two person

Bugis Singapore Street 230Php per serving

Food

FISHBALL STREET 3pcs. For 2Php

VENDORS

Table 1. Comparison of Competitors Prices

3. PLACE
Our food stalls will be located in crowded locations (Park, Market, schools, and
other landmarks in Tanay. Our first food stall will be at Brgy. Plaza Aldea Tanay,
Rizal beside Eastern. This is easily accessible area, so many possible customers
can be found in here.

Target Customers

STUDENTS CHILDREN ADULT

 4. PROMOTION

To introduce the product, we will use different promotional tactics. Like for
example flyers, brochures, banners and also social media (Facebook, etc.).
disseminating such will build customer awareness. Also it will help to
increase sales and profit. We will also have promos like for example: get 2
fish balls for free in every 10 pesos worth of fish balls.
 Product Promo

FREE 2 FISHBALLS! FOR

EVERY 10Php ORDER OF
FISHBALLS

5. PEOPLE

The staffs of the business will have their own designated working area.
The service they will be giving to the customers will be based on the
company's values, vision and mission. The staffs of our business will be:

Highly trained Friendly

Fast serving

Dedicated and committed to their works

Will help the business and the company to achieve its goals, vision and
mission.
 6. POSITIONING

Putting up a small stall is the best way to start our business. It will be a
cheaper way to reach our customers and for them to know our product.
But after a successful year of running the busines, a bigger place will be
established and branches eventually.

7. PACKAGING

Since our product is considered as a street and simple food. Our packaging
will also be simple yet presentable to our customer's eyes. Our product will
be on stick or paper cups, since we also recognize "convenient to eat" as one
of our product advantages and strengths.
SWOT ANALYSIS
STRENGTHS
 Easy to avail ingredients

The ingredients we used are all ordinary, simple and can be easily
found on our local markets.

 Familiar and famous snack

There will be no need in introducing the product because it's

already famous snack. The only thing we will need to introduce
will be the twist we add to make it different from other fishballs.

 Convenient to eat

It can be eaten conveniently with a stick or paper cup. Making it

easier for our customers to eat it immediately after buying it.

 Healthy benefits

This is the twist that made our product unique and different from
its competitors. We used vegetables and fresh fish for our
products.

 Budget friendly price

Eventhough we add ingredients and benfits to this humble snack,

we still managed to keep its low price.

 Can be served any season.

This food isn’t seasonal and can be purchased even if its sunny or
rainy days.

Can be partnered with rice

WEAKNESSES
 No variety

Our product has only one flavor.

 Can't be stored for a long time

Our product doesn’t have long storage life, so it should be consumed

immediately.

OPPORTUNITIES
 New flavors or variety

We are open in making some flavors to our product that will help
in improving our sales.

 Offers job for people

After some successful years, our business will eventually be big

and will need more staffs in its operations and service.

 New stalls

After a successful month or year of our first stall. We will again

open another stalls in different areas and places.

 Opening of branches

After we gain customer’s loyalty, a bigger place will be open, and

a branch after a successful year of it.
 THREATS
 Easy to copy recipe

It’s an easy recipe, that only need simple ingredients. So if a

customer wants to copy it, well she/he can do it effortlessly.

 Not a successful business

There’s a chance that a business like this will not be patronized by

the customers. As we had state fish balls is being sold anywhere.

 Competitors

Since this is a ordinary snack, the competitors are everywhere.

COMPETITORS

INTERNATIONAL COMPETITORS

Jia Xing Fu Zhou Fish Ball Store

Located at Zhongzheng Dist, Taipei, Taiwan. Their fish balls are

handmade and that what makes this store worth of revisiting. They also
serves fish balls in noodles.
 II. OPERATIONAL/PRODUCTIONAL/TECHNICAL PLAN

To maximize productivity, our company set a sample productional plan containing the information

regarding our input process and output as well as the production cost incurred in making the product
and the possible number of daily output. This plan also involves the process in making the product as
well varieties of activities ensuring that the materials, equipments and even the human resources are all
available.

The chart below shows our production paradigm based on our product concept

INPUT

Homemade fish balls ingredients (fish, cornstarch, flour, baking powder, carrots,
spring onions, garlic, onion, salt and pepper)

Sweet sauce ingredients (soy sauce, sugar, cornstarch, onion, garlic, salt)

Sour chilly sauce (chili, vinegar,)

TRANSFORMATION PROCESS

Prepare all the ingredients and materials needed

Mix all ingredients

Fry the mold into balls mixture

OUTPUT

Homemade fish balls

Sweet and sour chilly sauce

Homemade fish balls will be made after preparing the ingredients and the needed utensils and
equipments. After all is prepared the process of making the product will start. The output will be the
homemade fish balls and the sweet and sour chilly sauce

Input

Ingredients, utensils and other equipments needed to create homemade fish balls
Ingredients

1. Fish (Galunggong) 10. Salt and Pepper

2. Flour (Sauce)

3. Cornstarch 11. Soy sauce

4. Baking powder 12. Sugar

5. Carrots 13. Cornstarch

6. Spring onions 14. Salt, onion and garlic

7. Eggs 15. Vinegar

8. Onion 16. Chili (labuyo)

9. Garlic

PROCESS

1. Prepare the ingredients

2. Fillet the fish. Remove its fishbone. Then steam it for at least 10 minutes

3. Cut the spring onions, carrots, onion and garlic into small pieces.

4. Crush the fish after steaming and place it in a bowl

5. Put the carrots, spring onions, onion, garlic, salt and pepper. Then mix until well combined.

6. Then, add the flour, cornstarch, water and baking powder. Mix well to combine until it forms a paste
like mixture.

7. If the consistency is right, add the baking powder and mix it again.

8. Using a scoop, get the right amount and form it to a ball. And drop it to straight to the pre-heated oil.

9. Fry it until golden brown.

10. Once it’s cooked put it in strainer or paper towels to removed excess oil. Then it’s done.
For the sauce

Sweet

1. Mix all the ingredients and put in medium heat.

2. Wait until it boils. Then it’s ready

Sour and chilly

1. Mix all the ingredients.

OUTPUT
Local competitors

Merkanto Street International Street Food

highlights four initial food concepts with
flavors from Morocco, Indonesia, India, and
Brazil. The Vietnam booth, which is a third
party concessionaire, was already on its soft
opening when we visited. We are told that a
couple more other booths with food from
different countries will soon serve authentic
street food dishes as well.

Fish balls are sold by street vendors pushing wooden deep

frying carts. The balls are friend then served skewered, and
most often offered with a choice of three kinds of dipping
sauces:

– Spicy (white/orange colored) – vinegar, water, diced onions

and garlic

– Sweet (brown gravy colored) – corn starch, banana ketchup,

sugar and salt

– Sweet/Sour (amber or deeper orange colored) – the sweet

variety with lots of small hot chili added.
 INGREDIENTS PRICE Unit
Fish 70Php ½ kilo
Flour 10Php ¼ kilo
Baking powder 10Php Small pack
Cornstarch 20Php ¼ kilo
Onion 10Php 6pcs.
Garlic 10Php 2 cloves
Carrots 14Php 2pcs.
Spring onions 10Php 2 bundles
Pepper 5Php Small pack

Salt 5Php Small pack

Eggs 20Php 4pcs

Soy sauce 10Php 1 pack

Sugar 15Pphp ¼ kilo

Vinegar 10Php 1 pack

Chili 10Php A handful

Total 229Php

No of pieces produced: 150 pcs.

YUM! HEALTH
Y

NEW
PRODUCT!