INTERNSHIP CERTIFICATE-:

1
 Student’s Declaration/ Certificate
I “ABHISHEK SRIVASTAVA” hereby declare that the work which is being presented in
this report entitled “SOURCES OF FUNDS RAISING BY TALENTSERVE” is an
2
authentic record of my own work carried out under the supervision of Mr. / Ms./ Dr. “DR.
PRADEEP
BHARDWAJ”.

The matter embodied in this report has not been submitted by me for the award of any
other degree.

ABES BUSINESS SCHOOL, GHAZIABAD Name of Student: Abhishek

Srivavstava
Date:

This is to certify that the work which is being presented in this report entitled “SOURCES
OF FUND RAISING BY TALENTSERVE” is an authentic record of the student carried
out under my supervision. The statements made by the candidate are correct to the best of
my knowledge.

Head- Academics Name of Supervisor: Dr. Pradeep Bhardwaj

ABES BUSINESS SCHOOL, GHAZIABAD Designation: Assistant
Professor
Date: 21-12-2022
Acknowledgment

3
I would firstly like to express my heartfelt thanks to my HOD Prof. (Dr.) Monica Verma &

faculty guide Dr. Pradeep Bhardwaj for their guidance and encouragement which made this

project successful in reality. I would also like to thanks to my industry guide with

TalentServe p.v.t ltd, Megha Woraah ma’am who helped me with the understanding of the

minutest details of working procedures of different activities conducted during the span of

my summer training at TalentServe. Finally, I would like to Thanks ABES Business School

for providing me a platform for putting our theoretical knowledge into practical use.

DATE: 21-12-2022
PLACE: GHAZIABAD (ABHISHEK SRIVASTAVA)

Content Page

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 Chapters Page No.

PART I
Chapter I 6-38
1. Introduction of the topic 6-32
2. Need of the study 33-35
3. Scope of study 35
4. Objective of study 36-38

PART II

Chapter II 39-63
1. Descriptive work on subtopic of study 39-63

Chapter III 64-83

1. Research Methodology (sample size, instrument used, methods of data
Collection) 64-76
2. Limitation 77-83

Chapter IV 84-94
1. Data Analysis & Interpretation 84-94

Chapter V 95-100
1. Conclusion 95-96
2. Sugesstion 97-100

Chapter VI 101
1. Bibliography 101

Chapter-1
5
 ➢ Introduction of the Topic
During my internship period of two months at Talent Serve Pvt. Ltd., I worked as a Finance

intern and Business Development & general management Intern. We do the crowdfunding

from the people for CSR. And also do the task of finance in which we pitch the Angel

investors for talent serve Pvt. Ltd. From LinkedIn. From that, I am choosing the topic of

sources of raising funds for startups.

The 5 Most Common Funding Sources

• Funding from Personal Savings. Funding from personal savings is the most

common type of funding for small businesses. …

• Business Loans. …

• Friends & Family. …

• Angel Investors. …

• Venture Capital.

6
 1. Funding from Personal Savings

Funding from personal savings is the most common type of funding for small businesses.

The two issues with this type of funding are: -

1) how much personal savings do you have

2) how much personal savings are you willing to risk?

In many cases, entrepreneurs and business owners prefer OPM, or “other people’s money.”

The four funding sources below are all OPM sources.

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 2. Business Loans

Debt financing is a fancy way of saying “loan.” Credit unions and banks offer funding that

you must repay over time with interest. This can come in the form of a personal loan, a

traditional business loan, or different loans based on the type of asset you need to purchase

(e.g., for equipment, land, or vehicles).

You must prove to the lender that the likelihood of you paying back the bank loans is high,

and meet any requirements they have (e.g., having collateral in some cases). With a bank

loan, you do not need to give up equity. However, once again, you will have to pay the

interest along with the principal.

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 3. Friends & Family

A big source of funding for entrepreneurs is friends and family. They can provide funding

in the form of debt (you must pay it back), equity (they get shares in your company), or

even a hybrid (e.g., a royalty whereby they get paid back via a percentage of your sales).

Friends and family are a great source of funding since they generally trust you and are

easier to convince than strangers.

However, there is the risk of losing their money. And you must consider how your

relationship with them might suffer if this happens.

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 4. Angel Investors

Angel investors are generally wealthy individuals like friends and family members; you

just don’t know them (yet). At present, there are about 250,000 private angel investors in

the United States that fund more than 30,000 small businesses each year.

Most of these angel investors are not members of angel groups. Rather they are business

owners, executives, and/or other successful individuals that have the means and ability to

fund deals that are presented to them and that they find interesting.

Networking is a great way to find an angel investor for your business.

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 5. Venture Capital

Venture capital funding is a suitable option for businesses that are beyond the start-up

period, as well as those who need a larger amount of venture capital for expansion and

increasing market share. Venture capitalists and VC firms are professional investors that

are more involved with business management, and they play a significant role in setting

milestones, and targets, and giving advice on how to ensure greater success.

Venture capitalists invest in new businesses and medium-sized businesses they believe are

likely to go public or be sold for massive future business profits. Specifically, they want to

fund companies that can be valued at $100 million or more within five years. They also go

through an expensive and lengthy process of deciding on the best business to invest their

venture funds in. Hence, the application process and approval usually take several months.

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Angel investors V/S Venture Capitalists

The primary comparisons between Angel Investor vs Venture Capital are discussed below

The basis of Angel Investor Venture Capital

comparison

Meaning An Angel investor is a wealthy Venture capital is a group of

individual who is capable of taking individuals who invest in a
a substantial risk of business and guides it with

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 funding a business for the sake of all the required resources to set up
higher profit if he/she hits the right an innovative business that could
product. generate high profitability for
society and high ROI.

Equity A part of the stake is offered to the Equity is also involved in the case
individual, who is funding the of venture capital other than
project. providing a platform in each stage.

Responsibility An angel investor generally provides The group is responsible for all
monetary assistance and contacts to courses of action right from
the team who came up with an supplying all sorts of resources to
innovative idea. the team.

Risk High risk is involved in this case as Generally, the chain of activities
the individual is not capable to look and the course of action which
after the business in every course. He needs to be taken at each stage
is only should

13
 involved in funding and providing be well guided by the group. The
contacts. The execution team and resources, the marketing, and
the Angel investors must have a list sales contact along with backup
of activities regarding the plans should be systematically
responsibility of each party. provided by the group. As all the
course of action is done in a
predecided procedure the risk
associated with it is
comparatively less.

Due Diligence The due diligence is not guaranteed Incomparable to angel investors
by an Angel Investor apart from Venture firms do due diligence
funding the business and as they follow a predetermined
supporting it in particular cases. procedure.

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 Conclusion

Both Angel Investor vs Venture Capital is equally necessary in case of new business

opportunities due to the lack of funding by a Bank or other financial institutions. In most

cases, banks or financial institutions do not pay any heed to the case of new-generation

businesses. Thus, the evolution of new generation businesses is possible using Angel

Investor vs Venture Capital.

➢ Which type of funding is best for startups?

✓ Venture Capital

Venture capital is a great option for startups that are looking to scale big — and

quickly. Because the investments are fairly large, your startup has to be prepared to

take that money and grow.

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• Venture capital financing is funding provided to companies and entrepreneurs. It

can be provided at different stages of their evolution, although it often involves

early and seed round funding.

• Venture capital funds manage pooled investments in high-growth opportunities in

startups and other early-stage firms and are typically only open to accredited

investors.

• Venture capital has evolved from a niche activity at the end of the Second World

War into a sophisticated industry with multiple players that play an important role

in spurring innovation.

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❖ Financial Report of talent serves Pvt. Ltd.: -

The report shows that the company is going to lose the EBITA decrease by 37.07%

from the last year. And the company is going to big losses.

Company Profile

This work has been undertaken as a part of Summer Training conducted at

TalentServe pvt. Ltd.

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C-103, 1st Floor, Shree Sai Tower,

CHSL, Sodawala Lane,

Near Sterling Hospital,

Borivali (W), Mumbai-400092

Email us at

[email protected]

❖ TalentServe Private Limited-

We are an IIT, IIM and Symbiosis alumni, engaging with Millions of Students around

the world to give a 360-degree solution to all the Career, Education, Work and

18
Corporate needs.

Company Overveiw

Get in touch

19
 Products offers

• Career Development

• Skills Development

• Assesment

• Learning resume building

➢ Career Development

Managing the next steps in your career, setting both short- and long-term goals, getting the

training you need to master new skills and abilities, working with a career coach to help
20
you do it, all with the goal of moving up the ladder — is a vital, yet sometimes overlooked,

component of your 9-to-5. People can get caught up in just getting the job done, to the

exclusion of casting an eye toward the future.

➢ Skills Development

If you’re working for a company like that, congratulations! The companies that

consistently top the Best Places to Work lists all focus on the career development of their

employees. It’s a must, especially for millennials.

Skill development programs aim to acknowledge the ability of the youth and extend their

support by serving them with the proper guidance, infrastructure, opportunities, and

encouragement that help them achieve their ambitions. Education and skills are essential

for everyone, and they both walk hand in hand in everyone's career journey.

The benefits of skill Development include increased business profits, improved

Performance, improved accuracy & quality, improved communication, complies with rules

& regulations, improved recruitment & career opportunities, and development of good

customer relations.

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➢ ASSESMENTThe company is also Offers self assessment Technique Where it
provide

test facility for self assesments.

22
 ➢ Learn Resume Building

As you carefully craft a resume that’s tailored for the specific role you’re applying for,

know that the way you report your skills for a job can determine how far you advance in

the hiring process. If you want your resume to show you have what it takes to justify an

interview, you need to show off your job skills.

The skills on your resume can differentiate you from the competition so you can land the

position you want. And if a hiring panel does decide to offer you the job, your resume

skills section can easily influence the salary figure they settle on.

The company provide a video where we can learn how the effective resume is prepared for

freshers as well as experience candidate to get their dream jobs.

23
24
The Company is also provides a facility to make resume online in their websites.

BLOGs
25
In this company there are some blogs which is related to the recent Articles.

Directors of TalentServe Private Limited

26
1. Megha Worah-:

27
• Meghhaa Woraah is an EdTech Entrepreneur who has built this start-up from scratch.

She believes in creating new ideas and giving a broader vision towards building

sustainability.

• Being brought up in a Normal Business Family, she has broken all the boundaries and

turned into a 2nd Generation Entrepreneur.

• An aspiring Doctor, become a Management Student. She is a Post Graduate from

SIBM-Pune with a specialization in Marketing & HR. She has worked under multiple

facets in organizations like Ranbaxy and Infosys.

• She has cultivated a strong foundation to multiple business units, including

Pharmaceuticals, Banking & Finance, Mobility, Product & Software Engineering,

Retail, FMCG, etc.

• She has successfully handled multiple roles during her Corporate Stint, starting from

Talent Acquisition, Strategy Manager, Operations, Marketing, Consulting, Product etc.

28
• She has flourished her Consulting Startup and exited from that business with a

Valuation of $1.0 Million in a span of 3 Years with an urge to contribute to the Youth/

Millennial in Education Segment and build sustainability for them.

• She feels the responsibility and accountability to give it back to society. She loves to

contribute towards Mentoring Students/Youth and to contribute a strong impact on their

success and growth.

• She has personally mentored more than 10,000 + Students/Youth some of them are

from IIM A/B/C/K/I/L, SIBM, NMIMS, IIT Bombay/ Delhi etc. and many more tier

2 /3 colleges across India.

• She loves to give her insight on, e.g. StartUp, Venture Capital, Education or any Career

Related insights, Would love to connect with champions for tomorrow.

• Meghhaa is a energetic individual who has very quick decision-making skills. She is

talented and outspoken to make things work. In addition, she is a goal-oriented person

who likes to work on and reach to results.

• A blend of Leader and a Buddy to the Team, She has harvested similar Life-Changing

Habits for her Team Members, including being Goal Oriented.

• Competitors of TalentSere

29
 It is simple – We have figured it out for you

How many times as a school or college student (or even as a parent) have you struggled

with solving a homework question or preparing for an exam and needed immediate help and

it was simply not there. You had to locate a tutor schedule for the next few days, spend

valuable time in making a trip to meet your tutor and spending at least 2 hours of tutoring

time and expenses to make it worthwhile for the tutor to see you.

We here at Darisni figured it out for you. Get the help you need with Darisni when you need

it from the comfort of your home exactly right to the point, at your own pace and only to

the extent of time you determine. If you know how to use your smart phone, then you are

set to go with a click of a button.

And how did Darisni figure it out?

We are a team of Educators, Information Technologies and Management consulting team

with extensive international experience and post graduates degrees from leading

international universities. Some of our founders, designers and development team includes

30
students just like you who experienced firsthand the limitations and stagnation of the

current traditional education services.

We have a clear vision. We are passionate and determined to provide innovative mobile

learning solutions in the Middle East through integration of cutting edge yet easy to use

technologies with the learning process.

At HGSE, the opportunities don’t stop at graduation. We’re with you for a lifetime of

learning and connecting — whether that’s mentoring a current student, expanding your

professional skills, or forming community across generations to work for equity and justice

in education. We invite you to explore opportunities to grow, build connections, and take

advantage of the many ways you can make meaningful change.

31
Students are entering an increasingly competitive career market where Experiential

Learning (EL) is required for career-readiness.

A key predictor of success after graduation—in terms of career goals, placement,

improvements in critical thinking, and general post-grad life satisfaction—is EL

participation.

At SOC, our mission is for every student to participate in EL opportunities, so they are

better prepared to enter a rapidly evolving 21st-century life and workforce.

➢ Need of the Study:

The need of the finance intern is as under-:

32
• Acts as a Bridge between Classroom & Working world

The first thing you need to consider here the classroom environment is different. The

concepts what you’re learning might differ when you go with the working world. With the

finance internships, you can learn how to apply the classroom knowledge & learned skills

in the workplace. The interns also gain experience on the understanding of the concepts,

situations that are related to the particular organization. These Internships also give a

classroom vision why because you already learn the topics that are related to your

textbook.

• Professional Skills Development

The biggest reward you can earn with the Internships is you can develop professional

skills. The Interns can develop these skills with solid observation & practice. Like how to

write a professional email, feedback to official emails, etc. During internships, you can

learn how to talk with people in the organization. Those also help you to develop

confidence skills while you entered the job market.

• Help to Build Network

Financial Internships is one of the best ways to build a professional network. While you’re

working as an intern do connect from managers to other colleagues, this will help you to

grab the job opportunities after completion of your graduation. The more internships you

have done during graduation, the more network you can build. With these networks, you

can get job opportunities as well as jobs easily. Not only for the first job this will also help

you to develop careers for a long time.

33
 • Choose Career Path

In finance, lots of jobs are available, with the finance internships you can choose the best

career paths that fit you. Every internship is different based on the job as well as the

company. With internships, you can test your future career plan before you begin your full-

time job journey. With the experience of these Internships, graduates can decide their

careers in the finance category. These also help you to pursue specialization courses in

finance which will elevate you more in the job market.

• Interview Preparation

With the knowledge of these Internships, one can get Job interview skills. Nowadays we

know how tight to crack the job interview, especially direct college outcome. With Finance

Internships, interns can prepare their resume based on the up to date job trend. Graduates,

also make their self for interview based on present market trends. Most of the employers

targeting employees based on the current trends in finance, Interns should get that

knowledge during Internships. Also helpful in an interview to show your skills in problem-

solving, negotiations, alternatives, etc.

• Get what employers are seeking

Relevant experience is the main thing that every employer is seeking. Even for entry-level

positions also they look for someone with better knowledge. Nowadays employers are

looking for newbies those who have done Internships during their graduation or after

graduation. Having a Finance Internships would be helpful for finance graduate to stand

out among the rest of finance newbies.

34
• Get the Job Quickly

As the internship in any category is not the offer letter for a job. The more Finance

Internships have done the more knowledge you gain. End of the Internship is the way to

get an entrylevel job, most of the employers looking for a trained person to cover the base

level position.

With this, they don’t invest time & money on the academic graduate to prepare them

according to the company work environment. So, these Internships will help newbies to get

a job quickly.

➢ Scope of the Study:

• Gather, comprehend, process, verify and report accounting-related information

• Complete professional, analytical and managerial support work tasks

• Assist with the creation of monthly or weekly financial reports

• Make spreadsheets, databases and other computer programs

• Manage specific data, reports and forms related to fees, billing and project tracking

• Input information into the company's financial accounting system

• Prepare and recommend rules and procedures to maintain accounting controls

• Coordinate activities and answers inquiries for finance-related tasks

• Collect and analyze account information to reconcile financial inconsistencies

➢ Objective:
35
A finance internship provides the opportunity to expand and utilize technical skills in a

professional, real-world setting. The broader purpose of the internship is gaining a deeper

understanding of how a finance division works, including areas such as asset management,

investment research, global markets, operations, or investment banking. With the training

from finance internships, individuals learn the various responsibilities involved in the

industry.

General:

• Gain insight into the working environment and understanding the culture of the

firm.

• Develop a skill set of gathering questions and asking appropriate personnel for

assistance.

• Develop skills required to interact with senior management and staff (for

example: Controller, CFO, managers, senior associates, staff, and office staff)

in a professional manner.

• Develop time management skills and the ability to be responsible for more than

one project at a time.

• Develop organizational skills to complete the project in a timely manner.

Corporate Finance:

36
• Gain working knowledge about the credit policies of the company and the

administration of the credit management process.

• Gain working knowledge about the receivables policies of the company and the

collections procedures.

• Gain working knowledge about the inventory policies of the company and the

inventory management process.

• Gain a good understanding about the cash management policies of the company.

• Gain a good understanding about the treasury activities of the company.

• Gain insight into corporate budgeting process used by the company.

• Learn internal and external financial reporting procedure used by the company.

Investments:

• Gain an understanding of the process used by the firm to examine the investment goals

of the client.

• Gain insight into security analysis methods used by the firm.

• Learn to use the proprietary software used by the firm to analyze the investment needs

of the client.

• Gain an understanding of the investment databases used by the investment firm.

• Gain knowledge about the various investment products offered by the firm.

• Develop skills needed in communicating with customers regarding their investment

accounts.

• Understand the various rules and regulations pertaining to the sales of the investment
products.

Banking/ Financial Services:

37
• Gain an understanding of the procedures used by the firm to evaluate its loan

applicants.

• Learn the process of documenting work performed on loan applications and

communicating effectively with supervisors and other company personnel.

• Learn the regulations related to lending policies of the firm.

• Learn to work in the various divisions of the bank/institution.

• Learn to work with bank customers and explain the account options available at the

bank.

Financial Planning:

Gain insight into customer service focus of the firm.

Learn to use the proprietary software used by the firm to analyze the investment needs of

the client.

Gain an understanding of the investment databases used by the investment firm. Gain

a further understanding of the process used by the firm to examine the investment

goals of the client.

Develop skills needed in communicating with customers regarding their investment

accounts.

Learn more about the insurance planning and other aspects of financial planning.

Learn to meet with prospective clients and how to build a client base.

Chapter-2

➢ Descriptive work on subtopic of the study

38
 Different activities done during summer training:

During my internship period I had worked on a project titled “sources of fund raise by

TalentServe pvt. Ltd”. The project was aimed to connect with the clients & sell the Services

to our clients. In this report we are working on making Strategy for raising funds from the

market.

The activities done in this summer training are:

• CSR work.

• General management work

• Making Strategy for raising funds from linkedin.

• Market research work

• Providing blogs for online education

1. CSR work

What Is Corporate Social Responsibility (CSR)?

Corporate social responsibility (CSR) is a self-regulating business model that helps a

company be socially accountable to itself, its stakeholders, and the public. By practicing

corporate social responsibility, also called corporate citizenship, companies can be

conscious of the kind of impact they are having on all aspects of society, including

economic, social, and environmental. To engage in CSR means that, in the ordinary course

of business, a company is operating in ways that enhance society and the environment

instead of contributing negatively to them.

Understanding Corporate Social Responsibility (CSR)

39
Corporate social responsibility is a broad concept that can take many forms depending on

the company and industry. Through CSR programs, philanthropy, and volunteer efforts,

businesses can benefit society while boosting their brands.

For a company to be socially responsible, it first needs to be accountable to itself and its

shareholders. Companies that adopt CSR programs have often grown their business to the

point where they can give back to society. Thus, CSR is typically a strategy that's

implemented by large corporations. After all, the more visible and successful a corporation

is, the more responsibility it has to set standards of ethical behavior for its peers,

competition, and industry.

Types of Corporate Social Responsibility

In general, there are four main types of corporate social responsibility. A company may

choose to engage in any of these separately, and lack of involvement in one area does not

necessarily exclude a company from being socially responsible.

Environmental Responsibility

Environmental responsibility is the pillar of corporate social responsibility rooted in

preserving mother nature. Through optimal operations and support of related causes, a

company can ensure it leaves natural resources better than before its operations. Companies

often pursue environmental stewardship through:

• Reducing pollution, waste, natural resource consumption, and emissions through its

manufacturing process.

• Recycling goods and materials throughout its processes including promoting re-use

practices with its customers.

40
 • Offsetting negative impacts by replenishing natural resources or supporting causes

that can help neutralize the company's impact. For example, a manufacturer that

deforests trees may commit to planting the same amount or more.

• Distributing goods consciously by choosing methods that have the least impact on

emissions and pollution.

• Creating product lines that enhance these values. For example, a company that

offers a gas lawnmower may design an electric lawnmower.

Ethical Responsibility

Ethical responsibility is the pillar of corporate social responsibility rooted in acting in a

fair, ethical manner. Companies often set their own standards, though external forces or

demands by clients may shape ethical goals. Instances of ethical responsibility include:

• Fair treatment across all types of customers regardless of age, race, culture, or

sexual orientation.

• Positive treatment of all employees including favorable pay and benefits in excess

of mandated minimums. This includes fair employment consideration for all

individuals regardless of personal differences.

• Expansion of vendor use to utilize different suppliers of different races, genders,

Veteran statuses, or economic statuses.

• Honest disclosure of operating concerns to investors in a timely and respectful

manner. Though not always mandated, a company may choose to manage its

relationship with external stakeholders beyond what is legally required.

41
Philanthropic Responsibility

Philanthropic responsibility is the pillar of corporate social responsibility that challenges

how a company acts and how it contributes to society. In its simplest form, philanthropic

responsibility refers to how a company spends its resources to make the world a better

place.

This includes:

• Whether a company donates profit to charities or causes it believes in.

• Whether a company only enters into transactions with suppliers or vendors that

align with the company philanthropically.

• Whether a company supports employee philanthropic endeavors through time off or

matching contributions.

• Whether a company sponsors fundraising events or has a presence in the

community for related events.

Financial Responsibility

Financial responsibility is the pillar of corporate social responsibility that ties together the

three areas above. A company make plans to be more environmentally, ethically, and

philanthropically focused; however, the company must back these plans through financial

investments of programs, donations, or product research. This includes spending on:

• Research and development for new products that encourage sustainability.

• Recruiting different types of talent to ensure a diverse workforce.

• Initiatives that train employees on DEI, social awareness, or environmental

concerns.

• Processes that might be more expensive but yield greater CSR results.

42
 • Ensuring transparent and timely financial reporting including external audits.

Benefits of Corporate Social Responsibility

As important as CSR is for the community, it is equally valuable for a company. CSR

activities can help forge a stronger bond between employees and corporations, boost

morale, and aid both employees and employers in feeling more connected to the world

around them. Aside from the positive impacts to the planet, here are some additional

reasons businesses pursue corporate social responsibility.

Brand Recognition

According to a study published in the Journal of Consumer Psychology, consumers are

more likely to act favorably towards a company that has acted to benefit its customers as

opposed to companies that have demonstrated an ability to delivery quality products.

Customers are increasingly becoming more aware of the impacts companies can have on

their community, and many now base purchasing decisions on the CSR aspect of a

business. As a company engages more in CSR, they are more likely to receive favorable

brand recognition.

Investor Relations

In a study by Boston Consulting Group, companies that are considered leaders in

environmental, social, or governance matters had an 11% valuation premium over their

competitors.4 For companies looking to get an edge and outperform the market, enacting

CSR strategies tends to positively impact how investors feel about an organization and how

they view the worth of the company.

43
Employee Engagement

In yet another study by professionals from Texas A&M, Temple, and the University of

Minnesota, it would found that CSR-related values that align firms and employees serve as

non-financial job benefits that strengthen employee retention.5 Works are more likely to

stick around a company that they believe in. This in turn reduces employee turnover,

disgruntled workers, and the total cost of a new employee.

Risk Mitigation

Consider adverse activities such as discrimination against employee groups, disregard for

natural resources, or unethical use of company funds. This type of activity is more likely to

lead to lawsuits, litigation, or legal proceeds where the company may be negatively

impacted financially and be captured in headline news. By adhering to CSR practices,

companies can mitigate risk by avoiding troubling situations and complying with favorable

activities.

Worksheet of CSR Work

44
\

2. General management work:

Responsibilities of work

• Oversee day-to-day operations

• Design strategy and set goals for growth

• Maintain budgets and optimize expenses

• Set policies and processes

• Ensure employees work productively and develop professionally

• Oversee recruitment and training of new employees

• Evaluate and improve operations and financial performance

• Direct the employee assessment process

• Prepare regular reports for upper management

• Ensure staff follows health and safety regulations

• Provide solutions to issues (e.g. profit decline, employee conflicts, loss of business

to competitors)
45
 Requirements and skills:
• Proven experience as a General Manager or similar executive role

• Experience in planning and budgeting

• Knowledge of business process and functions (finance, HR, procurement,

operations

etc.)

• Strong analytical ability

• Excellent communication skills

• Outstanding organizational and leadership skills

• Problem-solving aptitude

Worksheet of General management wor

46
 3. Making Strategy for raising funds

Strategies of how to pitch investor over Linkedin:

❖ Understand What Different Investors Need-:

Though there are several kinds of investors, by far the two most common are

Venture Capitalist (VCs) and angel investors.

The way you prepare your pitch will differ slightly depending on whether you’re

speaking to a VC or an angel

How To Pitch Venture Capitalists-:

• VCs are more thorough, detail-oriented, and are interested in the numbers.

• They are writing checks on behalf of a group of investors, so they have strong

obligations to make smart decisions.

• When pitching VCs, focus on details, metrics, and potential risks.

47
How To Pitch Angel Investors-:

• Angel investors are high net worth individuals, meaning they are operating as sole

investors.

• This means that, in general, angels are quicker to act.

• When pitching to angel investors, focus more on the big picture, the potential upside,

and the huge market your product addresses.

❖ Prepare For the Appropriate Amount of Time-:

• Most investors take meetings in slots, meaning you’ll know how much time you’ll need

to fill.

• This will usually be 10-20 minutes, though it can be longer.

• Prepare for Q&A time, which will typically be allotted.

❖ Do your homework on each Investor

• Don’t make the mistake of assuming every investor is interested in the same details.

• Do your research on each investor you’re about to meet, and try to uncover details such

as:

• Startups they’ve invested in before • What makes them say yes (and no)

• The kinds of questions they ask.

❖ Don’t start with your Ideal Investor-:

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• It’s a pretty rare occurrence to completely nail your first pitch and secure a deal right

then and there.

• More likely, you’ll hear ‘no’ from several investors before you finally secure funding.

• The mindset to have here is that from each interaction with an investor, each no you

receive, you learn something.

• You’ll learn something about how to pitch your company, how to answer common

questions, and about the kinds of information investors expect from you.With this in

mind, it can often be wise not to start with your ideal investor.

Understanding How to Pitch Investor Over Linkedin

Start With Your Elevator Pitch-:

The first thing you want to do when pitching an investor is start with your elevator

pitch. This is like a summary of the whole pitch you’re about to give, wrapped up in

about 30 seconds.

Your elevator pitch should describe:

1. What the problem is

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2. What your solution is

3. What your core value prop is

Starting here ensures the investor is on the same playing field as you, as you move

into the next stage.

Tell A Compelling Story-:

What was the problem you noticed that made you go “Hey, someone needs to fix

this, and that someone is me!”?

That’s the story you want to tell.

The idea here is that you’re Calling out a specific audience (the group your product

helps)

Identifying a common problem Describing the emotional reaction they have to that

pain point.

Don’t Leave Out the Details-:

As exciting as this big story is, however, investors don’t just dole out cash for big dreams.

They need details, projections, and numbers.

Use data throughout your pitch presentation to underpin the statements you’re making.

Discussing future growth plans, you should provide financial projections based on several

likely scenarios.

Be Clear on How Much Investment You Need, And How You’ll Use It you

want to tell investors exactly how much funding you require .

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 • Here, describe:

• How much funding you are seeking.

• How long you expect that to last your runway

• What you’re going to use the funding for marketing, product development, etc

• Where you’ll be when the money runs out.

Accurately Describe The Competitive Landscape-: if you are first to market with a

specific feature or product vision, you’ll still be competing for share of wallet in your

sector, and with other startups who may have similar products in development.

Be sure to do your research here, and present a thorough analysis of your industry and

competitors, including their strengths and weaknesses.

Discuss Potential Risks To Your Business-:

No business venture is risk-free. Unfortunately, many founders are so optimistic about their

concept that they forget to consider the possibility of external risk.

Be prepared to answer questions about how you plan to approach and mitigate each of

these risks as well.

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Outline Your Marketing Strategy-:

• How do you plan to take your product to market?

• How are people going to find out about you?

• How do you plan to attract new customers?

We all love exciting new ideas, but investors know that the old “build it and they will come”

trope simply doesn’t hold true.

In your pitch, you’ll need to describe to potential investors your strategy for marketing your

brand, whether that be through trade shows, content marketing, a large Product Hunt launch,

or through direct sales.

Describe Your Revenue Model-:

Your revenue models describes how you’ll monetize your offering.

Different plans/tiers

Whether you’re charging a monthly, annual, or one-off fee

Initial pricing points A good pitch also includes a simple breakdown of how this model

relates to total annual revenue goals.

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Talk Up Your Team-:

Investors want to know that you’ve got three things right:

• The right idea (suitably solving a common problem)

• The right timing (a large addressable market)

• The right team (the appropriate people to deliver the vision)

During your pitch, include a section on your current team, and Describe your expertise,

experience, and credentials, as relevant to your company.This will help give investors

confidence in your ability to see bring the concept to market, and can also give them an

indication as to areas where you’ll need further assistance (which they may be able to help

provide).

Don’t Evade Tough Questions-:

• Appointments to pitch investors almost always include some time for questions and

answers.

• Though you’ve prepared as best you can, you can never know exactly what your

investors are going to ask (otherwise you probably would have included that

information in your pitch). When you do get thrown a curveball, however, try to

avoid answers like-:

• “I don’t know” or “I’ll cover that later in the presentation”.

• you should understand that when investors are asking hard questions,

• it means they’re engaged, and they’re at least somewhat interested.

• They may even be testing your ability to think on your feet.

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 • So, when you’re asked a difficult question, do your best to provide an answer,

• but do so with humility and be honest about the fact that you’re not as well prepared

for that question as you should be.

Include A Demo If Possible-:

• If you already have a prototype or MVP version of your product, then providing a

demonstration during your investor pitch is crucial.

• This provides tangible evidence of how the product works,

• what the user experience is like, and

Gets potential investors to actually engage with your vision.

Cover Your Exit Strategy-:

• In early funding stages investors may be less interested in knowing about your exit

strategy.

• As you progress as a company, however, and investment amounts climb into the

millions, this becomes a crucial question for angels and VCs alike.

• Is your plan to go public? To get acquired? Management buyout?

State your desired method, and provide some context for your exit strategy.

Always follow up with a thank you note-:

• After every pitch, it’s wise to send a quick thank you note.

• Be sure to be genuine, and avoid sending generic notes by thanking the investor

specifically for something you learned from the interaction.

• Sending a thank-you note shows humility and gratitude, and keeps you in their good

books (even if they don’t invest now, they may in a future funding round).

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 4. Market research work:

• Collecting data on consumers, competitors and market place and consolidating

information into actionable items, reports and presentations

• Understanding business objectives and designing surveys to discover prospective

customers’ preferences

• Compiling and analyzing statistical data using modern and traditional methods to

collect it

Job brief

We are looking for a methodical Market Research Analyst to survey customer preferences

and statistical data in order to support customers during their decision making process

regarding product designs, prices and promotions. The successful market researcher will be

able to analyze autonomously qualitative data, trends, strategies and competition aiming at

increasing competitiveness.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate

information into actionable items, reports and presentations

• Understand business objectives and design surveys to discover prospective

customers’ preferences

• Compile and analyze statistical data using modern and traditional methods to collect

it

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 • Perform valid and reliable market research SWOT analysis

• Interpret data, formulate reports and make recommendations

• Use online market research and catalogue findings to databases

• Provide competitive analysis on various companies’ market offerings, identify

market trends, pricing/business models, sales and methods of operation

• Evaluate program methodology and key data to ensure that data on the releases are

accurate and the angle of the release is correct

• Remain fully informed on market trends, other parties researches and implement

best practices

Requirements and skills

• Proven Market Research Analysis experience

• Ability to interpret large amounts of data and to multi-task

• Strong communication and presentation skills

• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and

MS Office

• Search engines, web analytics and business research tools acumen

• Familiarity with CRM programs

• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

• Working knowledge of data warehousing, modelling and mining

• Strong analytical and critical thinking

Frequently asked questions

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What does a Market Research Analyst do?

A Market Research Analyst provides information that will help companies make informed

decisions about their products. They study consumer behavior and attitudes, looking at

what people want in terms of who they are buying from, with an eye on potential sales

trends.

What are the duties and responsibilities of a Market Research Analyst?

A Market Research Analyst is responsible for optimizing strategies to yield maximum

impact on sales or marketing trends using the most recent data to inform marketing

strategy.

What makes a good Market Research Analyst?

A good Market Research Analyst needs strong communication skills when gathering

information, interpreting data, and presenting results to clients. They also need to have a

knack for understanding large quantities of complex data in order to process and relate the

information across different industries and markets.

Who does a Market Research Analyst work with?

Market Research Analysts can work as independent freelancers or with an agency. In the

case of an agency, they could interact daily with the marketing team and report to the

Product

Marketing Manager.

Worksheet of market research work

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58
5. Providing blogs for online education

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60
Result outcome of the activities performed
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The outcome of the activities were the reports which I had to end daily to my project

coordinator.

This is the report which was given by the intern to the project coordinator everyday.

Here, in this 90 were the tasks done in 24 hours.

Average review time is the in how much minutes one task has been done.

If the work had been done in text and media in the last 24 hours, then it should be one min

or more than one min.

If the task had been done in attributes queue in the last 24hours then it should be between

3-5 min.

Next one is the Total review time. This was the working hours of the intern.

productivity is the no tasks done in one hour.

For media and text, productivity should be around 60 and for attributes productivity should

be 12.

Benefits to company from each of the activities performed by you:

• Helped in to make heat map of different coworking spaces etc.

• Collection of data and filter that in a predefined manner.

• Shared my fresh ideas with management.

• Coordinator between teams and management

• Helping in giving best accuracy of work

• It will enhance the no of clients due to good quality of wor

My learning from each activity:

• Knowledge in Data Annotation work

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 • Ability to work remotely

• Experience of working in real environment

• Learn how to priorities time and effort • Improve ability to use new technology for

working

• Gain specific skills related to chosen career.

Chapter 3

➢ 1. Research Methodology
The research methodology defines what the activity of research is, how to proceed, how to

measure progress, and what constitutes success.

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It provides us an advancement of wealth of human knowledge, tools of the trade to carry

out research, tools to look at things in life objectively; develops a critical and scientific

attitude, disciplined thinking to observe objectively (scientific deduction and inductive

thinking); skills of research particularly in the ‘age of information’.

The research methodology is a science that studying how research is done scientifically.

It is the way to systematically solve the research problem by logically adopting various

steps. Also it defines the way in which the data are collected in a research project.

• The research methodology is scientific and systematic for pertinent information on

specific topic.

• It is a careful investigation or inquiry especially through search for new facts in any

branch of knowledge.

• This research study is taken as a part of educational Curriculum.

• Research is a systematized effort to gain knowledge and hence, it helps to practical

knowledge in study various steps that are generated adopted by a research in

studying his research problem along with the logic behind them.

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Date is collected from both primary and secondary sources.

• Primary Data
Primary data are collected through a structured questionnaire. A well-structured

questionnaire has been prepared given to the respondents by the researcher.

Secondary Data

Secondary data are collected from the published data available within the company and

also from the Internet and Intranet.

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SAMPLE SIZE

Sample size means the number of sampling units selected from the organization for

investigation.

The total sample size that is taken for this study is 100.

Sampling Unit

The design adopted for this study is descriptive research design. This design was

chosen as it hence choose accurately the characteristics of a particular system helped

to study the availability of the system as well as the constant that might restrict as

effectiveness.

Sampling Method

A sampling technique in which a simple is selected on the basis of convenience and case.

Research Instrument Structured questionnaire is used here as the instrument to collect

the data, both open ended and closed ended questions were used to possible.

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 ❖ Sample size of fundraising

The sample Size of the fundraising calculate with these metrics:

Gifts secured

Gifts secured is the number of donations a charitable organization receives during a

specific period, such as the past week or year. This is the number of times they received a

donation, rather than the actual monetary amount. For instance, a nonprofit that creates

wells may receive 100 donations in the past three months.

Average gift size

The average gift size metric looks at the typical amount an organization's donors contribute

to a fundraiser. While some donors may give significantly more or less than this amount,

this is the average your organization can expect to receive from an individual. This helps

you determine the donor value. For instance, if a walkathon event raises $54,000 and had

5,400 donors, they would divide $54,000 by 5,400 to determine an average gift size of $10.

Cost per dollar raised

Calculating the cost per dollar raised can help your organization determine if your

fundraiser is successful or causing you to actually lose money. Your fundraiser is net

positive if the cost per dollar is less than one dollar because it means it costs less to

generate donations. To find this value, divide your total costs for fundraising operations by

the total amount you raised.

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For example, if an adoption grant agency spent $5,000 to run their fundraising activities

and made $45,000, they would divide $5,000 by $45,000, and their cost per dollar raised

would be $0.11.

Fundraising return on investment

Fundraising return on investment lets an organization know how successful its fundraising

efforts are. This is similar to the cost per dollar raised metric, but instead of dividing your

expenses by your revenue, the return on investment involves dividing your revenue by your

expenses. If this value is greater than one, it means you have made a profit, and if it's less

than one, it means you lost money.

For instance, if an animal shelter spent $200 on a "Clear the Shelter" fundraiser and raised

$8,000, their return on investment would be $40. This means that for every dollar they

spent on their campaign, the animal shelter made $40, or increased their funds 40 times the

starting amount.

Conversion rate

The conversion rate metric looks at how successful a fundraising campaign is in getting

individuals to perform a desired action, such as attending an event or donating online. You

can calculate this metric by dividing the number of people who completed your goal by the

total number of people you invited. For instance, if a local charity sends 300 emails to

potential donors asking them to drop off a school backpack for their back-to-school drive

and 45 people participate, they would divide 45 by 300 and multiply it by 100, and their

conversion rate would be 15%.

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Donor lifetime value

Another fundraising metric to measure is your donor lifetime values, or the forecast for

how much money you can anticipate receiving from one donor over the course of their life.

This is the total revenue generated from an individual, starting with their first donation to

their last, and is helpful for determining how much money to spend on customer retention.

Donor lifetime value multiples the lifespan of your donor, average donation amount and

frequency of donations. For example, a natural disaster relief organization may receive an

average donation of $20 from donors two times a year for an average of 15 years. To

calculate, you would multiply $20 by 2 by 15, which means the donor lifetime value is

$600.

Donor retention rate

The donor retention rate metric examines how many donors a fundraising campaign keeps

in relation to the amount they had at the start of a period. Organizations can use this metric

to determine how much money to spend on marketing. To find your donor retention rate,

divide the number of repeat donors by the total number of donors. For instance, a tutoring

nonprofit that has 50 repeat donors can divide 50 by 125 and multiply it by 100 to get a

percentage, so their total number of donors to get a donor retention rate is 40%.

Donor acquisition cost

Donor acquisition cost is the amount of money an organization spends to persuade

potential donors to give a gift to your cause. This value helps you see how much you may

spend in marketing and advertising for new donors. You can find this metric by dividing
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the total number of acquired donors by the total cost for fundraising activities. For

example, a senior community center may spend $4,000 on sending promotional letters and

have 400 acquired donors. Dividing $4,000 by 400 means it costs $10 to acquire each new

donor.

❖ Instrument used in fundraising-

Equity financing

Equity financing is when a business raises funds by selling company stocks. These can take

the form of common shares or preferred shares.

In doing so, you’re essentially selling off little pieces of your company to investors to raise

capital. Equity financing is often used by startups to kickstart their business, or by small

businesses looking to expand. Several forms of equity financing exist; let’s look at them

now.

Types of equity financing

Angel investments

An angel investor (also known as a private investor), is a wealthy individual who provides

capital for a business. In exchange, they receive ownership equity (a part of your business).

Angel investors can be friends, family, entrepreneurs or retired business owners

themselves. As financiers, they’ll usually invest when a business is in its early stages and

they are confident they’ll get a return on their investment.

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Equity crowdfunding

A common way to raise money for your business is through equity crowdfunding. This can

take place on crowdfunding platforms like Kickstarter, AngelList or IndieGoGo. Equity

crowdfunding is similar to crowdfunding (where money is raised by a number of

individuals to fund a project or business). However, equity crowdfunding donors become

investors by getting a small share in your business in return for their investment.

Venture capital firms

Venture capitalists are like angel investors, but multiplied tenfold. Instead of a single

investor, you’re raising capital through a firm.

These firms look at businesses that either have demonstrably high growth or the potential

for it. Unlike angel investors, venture capitalists tend to invest in more mature, established

businesses and will also take a more active role in your business. Although they invest less

frequently compared to angel investors, they also invest more capital. When they invest in

your company, they want to see that you’re ready and prepared to use this capital to scale

the business.

Initial public offering (IPO)

An Initial Public Offering (IPO), is when a company offers its shares to the public for the

first time. This type of equity raise is used to generate additional capital for a startup

company, and in exchange, shareholders get an early slice of your company. After IPO, the

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company’s shares are traded in an open market. Debt financing is any type of loan that a

company uses to fund its business as part of the capital raising process. Essentially, when a

business chooses to fund their working capital with a loan, it means they get their money

from an outside source. This incurs a debt to the lender of those funds.

Long term vs short term

Loans can be either long or short term, based on the needs of your business. Short term debt

financing often applies to day-to-day operations - such as supplies, inventory management,

and wages - and are generally repaid in less than a year.

The reason for choosing short term debt finance varies from business to business, but it
generally

helps with temporary cash flow issues, which are common for startups.

Long term debt raising on the other hand, often applies to business assets such as land,

equipment or buildings. Repayment of a long term debt finance can be up to 10 years.

Types of debt financing

Debt financing can take place in several ways.

Term loans

Term loans are what most people would naturally think of when discussing business loans.

They work on the basis of the traditional loan structure - that being, a business borrowing

money (a certain amount for a particular purpose) and proceeding to pay this debt back

over a fixed period of time at a fixed interest payment rate.

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Line of credit

A line of credit is possibly the most flexible type of debt raising method. This kind of loan

gives a business capital, which they can draw upon in order to meet their business needs.

Once a line of credit is put in place, you may draw on your line of credit as you would with

personal credit cards.

Merchant cash advance

A merchant cash advance involves a lump sum payment from a lender in exchange for a

percentage of the businesses sales. This type of debt financing means that the borrower will

agree to pay back the cash advance, plus an additional fee by letting the lender

automatically deduct an agreed percentage of daily sales.

Other examples of debt financing include:

• Bank loans or personal loans

• Family or friend loans

• Government-backed loans

• Invoice financing

• Equipment financing

• Bonds

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 ❖ Data collection of fundraising
Fundraising can feel like you’re throwing everything at the wall to see what sticks. Or you

may be caught in the thought process of we’ve always done it this way. There is a better

way. With data-driven fundraising, nonprofits can look at past fundraising successes and

failures and better understand what may work with their donor base.

Data-driven fundraising helps nonprofits base their actions on facts instead of gut feelings.

At each board meeting, you must present a report to track how campaigns have done in the

past and what goals in terms of fundraising and donor relationships you hope to reach this

year. our campaigns will benefit significantly by including data in the decision-making

process. Each campaign you run will already have a plan because you base it on past

fundraising efforts. By keeping track of the results of your fundraising campaigns, you can

see what changes must be made and make them during the campaign if necessary. The

results will help you plan for future events at the end of each campaign and event.

Why is Data Important in Fundraising?

Better understand your donors

A nonprofit’s donor database is its most important tool. A quality data management system

allows you to collect demographic and financial data for each donor.

Fundraisers should be able to include notes in the database for each communication with

the donor. This information may be something about their family, their involvement during

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an event, or a funny joke shared on a phone call. This information can help nonprofits

strengthen relationships with donors and continue that relationship even if the original

fundraiser leaves the organization.

Target the right audience

Nonprofits are always searching for major donors. Larger organizations even hire

professional fundraisers to cultivate and solicit large gifts from a few significant donors.

With a quality database and enough donor information, that couldn’t be farther from the

truth.

Make personalized appeals

Instead of sending out one appeal to all donor types, nonprofits that segment their donors

can create targeted appeals. If your organization has donors that give less than $100

annually, recurring donors who give monthly, and a few that donate significant amounts, it

is unwise to communicate with each in the same way.

When creating a campaign, you can research your database to see which donors would be

most interested in that type of event or campaign. You may choose to target a younger

group of donors for a specific campaign. Usually, the younger generations are quite excited

about peer-to-peer fundraising.

Gauge the effectiveness of your fundraising campaigns/events

Data helps you determine the success or failure of your fundraising efforts. You’ve heard

of fundraising metrics such as average donation size, acquisition cost, return on

investment, etc. With each event or campaign, you need to gather such data and make it a

practice for all fundraisers involved. This is especially important if you’re trying out a new

type of campaign such as peer-to-peer fundraising or crowdfunding. Once the event is

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done, you need to gauge how effective it was and what improvements it will need in the

future.

Determine how effective your marketing efforts are

As a part of your fundraising, you send emails and other marketing pieces to your donors.

You run ads on social media, post images, videos, updates, and more. But unless you check

and collect data on these efforts, you won’t be able to convert your followers into donors.

For example, a post on Facebook has performed too well but others not quite. You need to

find out why. This can depend on the time of posting, the hashtags used, quality of media

used, people reached, the copy, and more. Similarly, if an email has failed to work, you

find it out by checking the open and click-through rates.

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 ➢ 2. Limitation of fundraising
In the fundraising there are various cons
occurs-:
Fundraising can require a lot of selling.

Discount cards aren’t just going to sell themselves. Door-to-door selling is often required

for effective fundraising. On crowdfunding platforms, numerous emails and social media

posts might be required. For almost every campaign, someone has to sell it to let people

know about it and that can be difficult to do if no one has a sales background.

The highest donations go to the most unique stories.

Lots of people raise money for medical bills, but the campaigns that receive the most have a

unique and often tragic story behind them. If you don’t stand out in a world that has

information floating everywhere, fundraising isn’t going to happen at the levels needed.

Many fundraising efforts create unnecessary purchases.

Most fundraising efforts involve things that are nice to have instead of being things that

people need to have. Not every household can afford a $2 chocolate bar or invest into a

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$300 mattress. For families struggling with their own bills, the idea of helping someone

else pay their bills seems almost ludicrous.

Most fundraising efforts require many volunteers.

This is especially true for event fundraisers. It may be necessary to determine the number of

volunteers needed before planning the type of fundraiser that is going to be offered. Then it

helps to ask people to volunteer instead of mailing information to them or sending

information home with their kids with the expectation that they are going to participate in

the fundraiser.

Sales might be limited based on payment preferences.

A lot of people today use debit or credit cards for payment only. Others might be using a

digital platform, like PayPal or Bitcoin, to manage their finances. If a fundraising effort

requires cash, that can make it difficult for people to get involved. The reverse is also true.

If a household only uses cash and your only payment option is an online card processing

platform, they’ll also struggle to contribute.

The pros and cons of fundraising show that the positives generally outweigh the negatives.

Not every campaign will be successful, of course, but with modern technologies and

climbing internet saturation rates, just about every person or business can begin to raise

money and that means a whole lot of good can be done for others.

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 Challenges occurs in Fundraising-:

Finding The Perfect Fundraising Platform

In order to give life to your campaign, you must focus on finding the perfect fundraising

platform to help you achieve your financial goals. There are many criteria one should focus

on while browsing crowdfunding platforms, such as reliability, affordability, and

popularity.

Finding the right platform is tricky, but with proper research, you can flourish. Look for a

popular platform by reading a handful of reviews. Ensure reliability before getting into the

crowdfunding field. And most importantly, look for the fundraising costs, as you should

save as much as you can while getting all the premium quality features to align your funds

with your donors.

Telling Your Story

One of the most challenging aspects of fundraising is giving a clear message. Nonprofits

are constantly looking for ways to improve the quality of their work, and they have to

narrow their focus to allow the audience to understand the work being done.

Fundraiser creators should focus on the primary factor that a campaign must consider the

quality of its narrative. This is because it can help inspire the donors and encourage them to

give more. Having a compelling story can help people feel like they are supporting a

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worthwhile cause, and it can also help them become more involved in the organisation over

time. Make sure that the campaign’s goal is clear and that the donors are given exactly

what they want. Having a true story can also help inspire them to give more.

3. Finding Donors

Before you start a fundraising campaign, there are a lot of to-dos that you need to complete.

These include planning a well-designed fundraising strategy, developing good content, and

keeping track of all donations.

One of the most important points that a fundraiser should consider when it comes to

starting a fundraising campaign is asking for donations. Although it may seem effortless,

asking for donations can be very challenging. However, with the proper approach and

planning, it can be done. Before you start asking for donations, it’s important that you

understand the donors’ thoughts and actions.

While fundraising online, you can go to social media platforms as well as take the help of

press releases to find potential donors. You should also focus on fundraising events where

you can meet a lot of potential donors while raising funds for your cause. Having a

welldesigned and engaging content strategy can help boost your fundraising value and

consider ensuring that it’s being viewed by the right people by adding compelling visuals.

Lack Of Easy Access

When you are expecting some donations, as a fundraiser creator, you should focus on

giving your potential donors several easy options to consider while making donations. It

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involves providing easy access like QR codes, text-to-give, or mobile apps through which

donors can simply scan and do the needful.

Donor Relationship – Donor Retention

Crowdfunding is all about understanding certain emotions and trust. While you ask for

donations, you channel your needs and your emotions for your betterment. But the person

on the other side gives you their hard-earned money because they trust you with your

intentions and understand your fundraising efforts. So not only establishing a good

relationship with your donor is important, but also donor retention is a must.

Donor retention is one of the most important pieces of fundraising advice that a fundraiser

should follow while raising money for charity. Among many charity fundraising

challenges, donor retention is the trickiest one as it involves a direct relationship with the

donors as they are the ones who help to raise vital funds.

Reliable Partnership

In addition to online fundraising, you can also partner with other organisations to overcome

the virtual fundraising challenges faced by local nonprofits. This can help boost the impact

of both parties.

Sponsorships are a great way to boost your organisation’s funding while also raising

awareness. Sponsorships from large corporations can be very beneficial but is a tedious

process of multiple communications. However, if you’re looking for small companies or

local businesses or a local community that shares your mission, then start with them.

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Lack Of Resources

Most people who give to a charity don’t realise that it requires money to operate. People

give to a charity because they think it will get more done for less money. The majority of

the funds raised go toward the main goal. However, there are a variety of expenses that you

have to consider, such as administrative fees, development expenditures, and operational

expenses. Nonprofits must also consider the various expenses that they have to operate.

One of the most important steps that a charity can take to improve its operations is to

address the root cause of the issue. This can be done through transparency. Being able to

provide the public with the necessary information about the organisation’s expenses can

help boost donations.

To get the attention of the media, as a registered charity, you can also host events that are

designed to get the necessary exposure. These can be done through social media.

8. Setting Up Deadlines

Having a fundraising goal is very important for successful fundraising as it allows

organisations to plan ahead and avoid putting off important projects. It is also common for

them to view fundraising as something that they can do when there is time. Since they are

usually busy, they often don’t have the time to think about other projects. Having deadlines

forces them to plan ahead and stop putting off important tasks.Unfortunately, many of the

best fundraisers have failed to meet their deadlines which is a huge fundraising challenge.

Most organisations with competitive processes will still be able to re-open their

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opportunities in the future. So, keep in mind that these opportunities are still available for

you; all you have to do is execute great fundraising ideas to raise funds.

9. Not Using Social Media While Raising Money

When it comes to fundraising, crowdfunding platforms are typically the go-to option.

Nonprofit organisations can also benefit from using these platforms to promote their

campaigns, as donations are typically made through social media. This allows them to

reach out to more people globally and draw the attention of others.

Once you plan to raise money for charity, try to have good social media fundraising ideas

aligned to raise money. Social media is equipped with a larger audience, low cost, and

fewer restrictions.

Although social media is very useful for many people, it does not mean that it will be easy

to promote their campaigns online. There are still many steps involved in running a

successful social media campaign. Before one starts using a platform, it’s important that

one must understand some vital points before going through any social media fundraising

ideas. 10. Post Campaign Etiquette

One of the last but not the least fundraising challenges is, keeping up with your donors and

showing them the gratitude they deserve. Often organisations forget their donors after

receiving their donations. That should never be the case. It is highly necessary to give your

contributors the credit they should get.

One of the most important reasons that you should thank your donors is that they helped

you during times of need. They were there for you when you needed them most, and they

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never asked for anything in return. This shows that they genuinely care about your cause

and that they spent a lot of time understanding how it can be done.

Chapter IV

➢ Data Analysis & Interpretation-:

What are fundraising data analytics?

Fundraising data analytics is the process of collecting useful fundraising data and

analyzing patterns within that data. This gives your nonprofit a basis to build on

current fundraising strategies by using metrics that quantify performance.

There are three distinct kinds of fundraising data analytics— descriptive,

predictive, and prescriptive. Each of these plays an important role in the overall

fundraising data analytics process.

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Descriptive Fundraising Analytics-:

Descriptive fundraising analytics provides information that describes your donors’

behavior. These metrics create classifications for donors based on their past

interactions with your organization.This information provides key insights into

donors’ giving habits and behaviors. Common information found in this category

includes metrics like donation amount, donation method, and demographic

information.

Predictive Fundraising Analytics-:

Predictive fundraising analytics build off of the foundational data provided by

descriptive fundraising analytics, identifying patterns and trends. These patterns in

donor behavior are used to predict donors’ future behaviors.

There are a few things to look for when performing a predictive analysis. The point

of predictive fundraising analytics is to reveal patterns in your data, so you should

keep an eye out for pattern indicators. We’ll talk about this more later, but common

pattern indicators include donation growth and fundraising return on investment.

Prescriptive Fundraising Analytics-:

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Prescriptive fundraising analytics combines the information gathered from

descriptive and predictive analytics. Here, donor classifications and predictions about

their future behavior inform a nonprofit’s future fundraising strategy.

Prescriptive fundraising analytics provides concrete measurements about past and

future fundraising campaigns. The insights gathered inform a nonprofit of its unique

needs and how to address them. Nonprofits also walk away with a better

understanding of key donor information like giving capacity, which can help

maximize fundraising efforts.

A great example of prescriptive fundraising analytics is prospect research. This

research focuses on finding prospective major donors based on their giving capacity

and affinity.

Giving capacity refers to a prospect’s financial ability to make a major gift—

something that can be ascertained using descriptive fundraising analytics. Giving

affinity refers to the likelihood that a prospect will want to make a major gift, often

ascertained by examining their past giving behaviors— a predictive analytics

practice. The combination of the two, prospect research, is the ideal example of

prescriptive fundraising analytics.

Getting Started with Fundraising Data Analytics in 3 Steps-:

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The most important steps for getting started with fundraising analytics are choosing

your metrics, gathering the right data, and analyzing that data. We outline how to

accomplish each step and some best practices to keep in mind.

1. Selecting Fundraising Metrics

Metrics are the foundation for all the insights you gather, so understanding them is

key. We’ll cover what fundraising metrics are, list some common examples, and

explain how to choose the right ones.

What are fundraising metrics?

Fundraising metrics, sometimes called key performance indicators (KPIs), are data

points that are used to measure the strength of fundraising performance. If your

nonprofit uses the Google Ad Grant program, you may be familiar with performance

indicating metrics such as click-through rate and conversion rate.

Metrics can highlight growth from one campaign to the next. On the other hand,

they can also point out weaknesses or stagnation.

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8 Common Fundraising Metrics

There are many different metrics to consider, and choosing them depends on your

organization’s goals. This list is far from exhaustive, but it gives you a starting point

with fundraising metrics.

Here are eight common fundraising metrics:

• Donation volume: This metric references the number of donations your

nonprofit received within a designated time frame.

• Average gift size: Average gift size reflects how much a gift is on average. You

can measure the average gift size from individual donors or the overall average

within a given time period. Both of these variations will provide useful insights.

• Gift recency: This metric refers to how recently an individual donor made a

donation.

• Gift frequency: Similar to gift recency, gift frequency indicates how often a

donor donates.

• Demographics: Demographics are characteristics or traits of your donors. These

can include age, gender, and location.

• Wealth markers: These factors are similar to demographics. However, they are

indicators of a donor’s financial ability to make a gift. This includes things like

real estate ownership, job title, and stock ownership.

• Affinity Markers: These reference how willing the donor is to make donations.

This includes factors such as past donations, volunteer history, and more.

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• Return on investment (ROI): ROI represents the total revenue your

organization gains from promotional activity over the total cost. A promotion

could be something like a fundraising campaign or event. ROI is a great metric

for determining efficiency.

Metrics like these can help you evaluate your fundraising strategy from an objective

perspective. By using these concrete performance measures, your campaigns should

improve as you identify strengths and weaknesses.

How to Choose the Right Metrics

Knowing which metrics to track is half the battle when it comes to fundraising

analytics. The most important thing to remember are your goals as a nonprofit.

With this in mind, here are a few helpful tips for choosing the right metrics:

• Set goals that are tied to metrics. When you are creating goals for a fundraising

strategy, select goals that are connected to specific metrics. For example, make it

a goal to increase donations and use a metric like average gift size to measure

your success.

• Use metrics that will benefit future fundraising efforts. While you should

have goals specific to each campaign, it is also a good idea to identify

overarching goals for your nonprofit. Note consistent weaknesses for your

organization and choose metrics that measure those areas. That way, you can

track strong and weak performances across different campaigns.

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With so many metrics to choose from, narrowing them down can be overwhelming.

These tips will prepare you for data analysis and ensure your insights are useful.

2. Collecting the Right Data

After you choose metrics for your fundraising strategy, you’ll need to collect the

data to analyze .

How do you collect data?

Fundraising data analytics relies on gathering fundraising metrics. This data can

include information about your donors and information about your campaigns

themselves.

Data collection happens at every touchpoint your nonprofit has with a donor. For

example, when a donor makes a donation, your nonprofit gains access to several

data points. Things like gift size, frequency, recency, and donation method can all

be derived from one touchpoint.

The data your nonprofit collects is both automatically collected by software and

added manually by staff members. Online interactions are easy to add automatically,

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but some donor touchpoints require manual input. Logging interactions and contact

information at an event, for example, will need to be added by hand.

Supplementing Your Data

While there are many metrics your nonprofit can capture on its own, there are often

gaps in what you can collect. Data append services like NPOInfo are a great

investment for filling in those gaps. NPOInfo is tailored to helping nonprofits and

offers a wide variety of quality services.

For example, NPOInfo offers the following services:

• Employer appends: With an employer append, NPOInfo provides your

nonprofit with information about your donors’ employers. The key data points

like employer name, job title, and matching gift information clue your nonprofit

in to more fundraising opportunities. This data can be difficult to append on your

own, and the insights gained can directly increase fundraising revenue.

• Email appends: Emails are one of the most important donor touchpoints to

maintain. However, if you are missing donor emails, it can be hard to know

where to start. NPOInfo offers highly accurate email appends to foster

meaningful communication to donors.

• Date of birth appends: Demographic information like age can help your

nonprofit understand your donor base. But, gathering birth dates on your own

can be difficult and time consuming. Consider NPOInfo as a simple, hassle-free

option.
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NPOInfo helps nonprofits append the data they need to create the best possible

fundraising strategy. Contact us here to learn more about our data append services!

Here are some best practices when collecting data:

• Only collect data relevant to the fundraising metrics you identified in the

previous section.

• Optimize your constituent relationship management (CRM) platform.

• Link CRM software and fundraising software.

• Configure data before it enters your database.

3. Analyzing Data

Now that you’ve selected the metrics you want to analyze and collected the

corresponding fundraising data, you can get started analyzing the data.

Identify trends in your data-:

Use predictive fundraising analytics to identify trends in your fundraising metrics.

Your non-profit can use these trends to create possible predictions for future

campaign behaviour.

For example, you might look for trends such as:

• Growth in donation size: If the amount of individual donations is increasing

across your campaigns, consider what caused the change. Pinpoint the reason for
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 the change, like a new donation appeal strategy, and note the impact it had. This

will allow your nonprofit to replicate the positive results in the future and see

more increases in donation size.

• Participation: Participation from supporters, which you can measure through

things like event attendance, marks how invested donors are in your nonprofit.

Note the impact any changes have on participation and plan to replicate any

successes. If marketing events on Instagram doubles attendance, market all

future events this way.

• Fundraising ROI: Return on investment is an important measure of efficiency.

This will tell you how much you spent on a fundraising campaign versus how

much you made. As you experiment with different fundraising strategies,

observe how ROI changes. Retire strategies that impact ROI negatively and

continue using those that increase it.

• Online donations: More specifically, this metric tracks what percentage of your

total donations come from online sources. Marketing to a younger audience, for

example, could bring in more online donations. Note this success and continue to

market to them while planning for how to increase these donations even more.

• By identifying trends in your nonprofit’s overall fundraising, you can predict

outcomes for future campaigns. Your future campaigns will reflect your hard

work through increased revenue, participating, and ROI.

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 Chapter V

➢ 1. Conclusion-:
This guide is a high-level overview of what a start-up needs to think about as they begin

preparing for fundraising: the general processes involved, the documents they need to have,

what types of investors are out there and the instruments they use when funding

companies. We include insights gathered from investors, entrepreneurs and others in the

start-up ecosystem, so start-up founders can learn from the people who have successfully

raised money in the past and who are looking to fund companies today.

Every company’s fundraising process is different, and the stage at which the start-up

approaches investors will also be different. But, by distilling some of the most salient

points from our conversations, we hope this guide will serve as a good starting point for

entrepreneurs on how to fundraise.

Furthermore, by providing a directory of potential funders and detailed information about

them, we hope that entrepreneurs will have a better understanding of the different types of

funders in this market, their average investment size and the sectors they are active in.

While this is not an exhaustive list, it does highlight some of the key players in the market

and shows the sort of information entrepreneurs need to know before they approach

investors for funding.

Key Takeaways:
• Entrepreneurs should do research on the investors they approach: they should find
someone who is a truly good fit.

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• When approaching investors, introductions are best: entrepreneurs should try to meet
investors at a pitch event, a conference or through one of their portfolio companies.

• Enter accelerator/incubator programmes: while they may not be a great tool for every
entrepreneur, they will help them to gain exposure and learn how to think about their
business.

• Know the market: entrepreneurs should be able to explain not only the intricacies of
their market but also the challenges they foresee, the offline aspects of their business
and be able to back up their assertions with facts.

• Know how much to raise, and why: entrepreneurs should not ask for a million dollars
just because it is a round number; they should do their research and explain how this
round of funding will get them to their next key milestone, and where they will go from
there.

• Do not raise too much money too quickly: if founders cannot keep raising their
company’s valuation in future rounds, they will likely sputter and burn out.

• Consider impact investors: this may be a good fit with a company, or it may not; before
they approach impact investors, entrepreneurs should consider carefully whether they
have the capacity to report the metrics these types of investors will want to see.

• Promote trust: investors are wary of entrepreneurs who are not serious about their
companies; entrepreneurs should find several credible references (professors, mentors,
employers) who will vouch for them if a potential investor calls.

2.Suggestion-:
Starting a business? You have a great idea, you have the will and you know you will. Ever

thought of the capital or funding required fulfilling your dream?

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Launching any business requires capital investment, whether the start-up is any type of

MSME or large enterprise. Funding makes your business initiatives with a strong base and

helps to expand and grow further.

Finding funds for a start-up business can be sometimes challenging and tiresome task.

However, to make it simple for you, we have compiled a few important financing

techniques that shall help you in finding finance.

• Self-Finance your Start-up Business-:

Self-financing or personal investment is the best way of financing used by several business

start-ups. Even when you take a loan or ask a venture capitalist or government entity to

provide funding for your start-up, they still have this question; how much capital you shall

be investing in your start-up? Investing your own savings is the best option for first-time

entrepreneurs.

In the later stages of business, you can easily opt for business loans and lenders shall not

have a reason to deny it, as they will consider the stability of business, as it will be low-risk

factor for them.

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•
Finding an Angel Investor-:

Individuals with surplus cash are known to be Angel investors and these individuals are

interested in investing in new start-ups in India, as well as worldwide.

The risk involved in these investments by Angel investors is more, as compared to loans

offered by financial institutions, as Angel investors plan to invest for higher returns to

profit.

India’s popular Angel investors include Mumbai Angels, Indian Angel Network, and

Hyderabad Angels. Start-up owners can directly get in touch with these investors for

funding support.

• Look out for Crowdfunding-:

Crowdfunding is a concept of collecting funds from multiple investors via social

networking sites and web-based platforms for majorly business purposes. Online

Crowdfunding web portals raise funds for various other purposes like social causes,

charities, ideas, disaster relief, events, etc.

This concept or idea helps in raising funds for start-ups or first-time business owners and

also promotes social and cultural causes. India’s leading Crowdfunding platforms include

Kickstarter

▪ Ketto

▪ Catapooolt

▪ FuelADream

▪ Fundable

▪ Indiegogo

▪ Milaap

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•
▪ Wishberry etc.

Apply for Loans under Government Schemes

The government of India has launched various loan schemes that aim to benefit Start-up

enterprises, SMEs, MSMEs, as well as promote the socio-economic growth of rural India,

women entrepreneurs, educated youth, individuals from SC/ST category, Small Scale

Industries (SSIs), villages, people living in rural and urban areas, etc.

• Avail Loans from Private and Public Sector Banks

Banks are considered to be the first priority for start-up enterprises, as they find it a

more reliable and convenient way of getting money.

Banks provide funding to start-up enterprises in two forms named term loan and

working capital loan. Almost every public and private sector bank of India offers

business loans for start-ups. However, the interest rate, loan amount, and

repayment tenure offered shall vary from bank to bank.

If you are new to lending and do not have a financial history or maintain any credit

score, then it shall become difficult to get loans from private or public sector banks.

Check your credit score and further contact Non-banking Financial Companies

(NBFCs) and Micro Finance Institutions (MFIs) to avail Startup Loan.

The interest rates offered by NBFCS and MFIs are comparatively higher, as

compared to PSU banks.

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•

Avail Business Credit Cards

Credit cards for business purposes have taken a rise since the emergence of start-up

enterprises in recent years.

If your start-up does not require large amounts of money at the initial stages of business,

then you can use credit cards for transactions and timely repaying the amount to avoid debt

or extra interest rates charged in form of penalties.

• Peer-to-Peer Lending

Peer-to-peer lending is a type of money borrowing where no intermediaries are involved in

the whole process.

Lenders lend money to borrowers as their investment and borrowers get money at their

disposal to invest in their Start-up.

In this process, lenders can earn from borrowers, as the interest rate offered is higher, as

compared to banks, NBFCS and MFIs.

Peer-to-peer lending institutions are regulated by RBI for the betterment of both lenders

and borrowers.

For start-up enterprises, peer-to-peer lending is a type of loan, whereas for the lender it

becomes an investment.

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reasonsconsider/

• https://www.investopedia.com/articles/professionals/061313/what-

expectfinancial-internship.asp

• https://resources.workable.com/general-manager-job-description

• https://www.indeed.com/career-advice/career-development/

fundraisingmetrics

• https://www.ansarada.com/capital-raise/strategies

• https://www.paisabazaar.com/business-loan/how-to-fund-your-start-

upbusiness/

• https://www.thecompanycheck.com/company/talentserve-india-

privatelimited/U74999MH2019PTC328130

• https://www.apollo.io/companies/TalentServe/5e56b01f13757d00015e9413?

chart=count

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