TP Tourism Policy

TOURISM
DEVELOPMENT PLAN
FOR WAWA DAM
GROUP MEMBERS:
Gulisao, Mary Chrisielyn
Lobos, Alliah Jean
Magallanes, Michaela
Mana, Angelyn
Jimenez, Sweet Cleady
Juanillo. Arabella
SUBMITTED TO:
Maam Jonalyn Castillo
May 28, 2022

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I. STRATEGIES USED FOR TOURISM DEVELOPMENT OF WAWA DAM
There are many strategies to do in order to develop the Wawa Dam, but our group
chose Focus Strategy as our method and way of development in the area. Wawa
Dam has become a popular tourist attraction for people living in Montalban Rizal and
other nearby areas, and this summer a lot of tourists went there to swim, have photo
shoots, and have fun, so we can say that Wawa Dam is well-known but not yet
developed. The Wawa dam has already been slightly damaged as a result of the large
number of people who visited; we can see a lot of garbage in every area, as well as
some destroyed plants and trees.
As a result, in order to avoid being completely destroyed, we chose the Focus
approach as our method of development since we want Wawa Dam to concentrate to
a specific target market. We want to focus on attracting a small number of tourists that
that is responsible of taking care of tourists and have the ability to follow rules and
policy that is being implemented in the area.
We chose also chose Differentiation Strategy for The Wawa Dam, since we believe
there a lot of improvement and renovation that must be done in the area. Nowadays
Wawa dam was an abandoned reservoir mostly frequented by hikers as the site lies
between Mount Pamitinan and Mount Binacayan. Local tourists, climbers and other
people coming from different cities visit the place for picnics, sightseeing,
mountaineering and even filming, especially in summer. Our group want to make sure
that tourists who will go to the area will be satisfied that’s why developing many
facilities like clean bathroom, proper cottage, and a safe area for tourists, we also
focus on establishing many accommodations for tourists to stay in during their
vacation in Wawa Dam.
It is also best known as the starting point for hikes to Mt. Pamitinan or Mt. Binacayan
so that we want to provide a professional person who will seminar hikers about their
safety and security when they are hiking on the mountains, we will also provide safety
gears and equipments for them. However, if you are not a fan of mountain trekking,
you can enjoy the picnic spots and scenery of Wawa Dam with your family and friends,
therefore we will make sure to keep the water clean and safe by providing a lot of
trashcans around the area.
We believe that with the support of this strategy, the natural resources in Wawa Dam
will be preserved and protected, as well as Wawa Dam will become more developed
and improved in terms of having an excellent natural attraction and having responsible
tourists who will take care for the area.
II. EXPLANATION ON HOW TOURISM STRATEGY IS FORMED (SWOT ANALYSIS

OF DESTINATION)
STRENGTHS WEAKNESSES
 Presence of historical  Garbage is all over the

significance place
 Presence of wide range  Poor quality and poor
of interests to lure local maintenance
and international tourists  Poor water quality from
 Popular tourist attraction Wawa Dam
OPPORTUNITIES S-O Strategies W-O-Strategies
 Sales of local  Awareness of how to  Maintain the cleanliness of

made products preserve and protect Wawa Dam
 Creative and natural resources  Schedule and perform
Extraordinary regular inspections in the
Experience area.
 Broader
communication
method such
as Online
Inquiry
 Eco Friendly
Approach
THREATS S-T Strategies W-T Strategies
 Near resort  Communicate and  Chance to improve and

Competitors collaborate with develop the area, by
 Alarming competitive situations maintaining the place clean
climate change  Prepare the tourist and natural.
 Seasonal attraction to
workforce environmental changes
 Effects of
Covid-19
Pandemic
These given factors have the potential to be an asset against competitors.
Producing and selling goods from a certain location is beneficial not only
economically. The majority of the products they produce are organic, meaning,
they don't use a lot of pesticides and only utilize natural fertilizers. Malunggay
powder, Saluyot, and Ginger tea (Salabat) are just a feel examples of unique
products. Therefore, Wawa Dam is surrounded by such breathtaking views that
you would never guess it exists. So, the Dam authorities established rock climbing
activities in a specific area of the dam to increase the number of visitors entering
and to expand the activities available besides swimming. Advantage that can be
considered if you will have technological advancement because most tourists now
inquire thru online. For example, websites, Facebook pages, and emails. Lastly,
the managers of Wawa Dam are now undertaking several projects that address
the waste management of the area because if it is not done promptly, it is possible
that it will affect the image and popularity of the dam.
There are an increasing number of resorts near Wawa Dam, and it is possible for
them to become competitors in the near future. Because the distance between the
dam and the nearest resort is only 3 to 5 kilometers when measured
geographically. Apart from that, these resorts offer a modern architectural design
that attracts tourists. The Ecotourism like Wawa dam is only seasonally crowded
by tourists and mostly every summer unlike modernized resorts it is more
convenient to go because in urban areas like Metro Manila there are many resorts
scattered and moreover, the travel time from metro manila to Rodriguez, Rizal
where the Wawa dam is located, it approximately 26km to 32.5km which in fact is
far and also tiring if the tourist is just committing. In Addition, maybe we are aware
of the status of Climate Change not only here in our country but it affects
internationally particular in the tourism industry because climate change affects the
quality of the experience due to weather fluctuations such heat waves and heavy
rainfall.
III. TOURISM PROJECT PRIORITIZATION
PRIORITIZATION CATEGORY GENERAL

CRITERIA
Urgent  Maintain the Wawa Dam essential program.

 Maintain reliable and onward flood warning
and response systems.
 Keep the environment in order.
 Fix any damage immediately so that
people do not have an accident.
Essential  Make the Wawa Dam more accessible.

 There must be a limit in this area to avoid
any accident.
 Keep the water clean and someone
assisting in the area.
 Establish strong standards for effective solid
waste management that must be followed
by all personnel involved with the project.
Necessary  Increase accessibility and assure tourist

safety.
 Take rapid action to implement a
development plan that is compatible with
the Wawa Dam's natural features.
 Define the areas to be cleared to avoid
unnecessary clearing by limiting
development activities within the proposed
footprint and active construction zones.
Desirable  Develop a tourism development plan that

includes construction, installation, and
upkeep.
 It is capable of supplying both urban and
rural areas with processed clean water.
 You can have a water supply that is both
reliable and efficient.
Acceptable  The area's ecotourism will be
enhanced, developed, and
promoted.
 There will be no ground rupture.
Deferrable  Will ensure that the area's assets and

resources are preserved, conserved, and
used to their full potential.
 Since the project region is underlain by
capable bedrock, it has a minimal
liquefaction potential.
IV. ACTION PLANS
ACTIVITY DEFINITIO VERIFICATI NEEDED EVALUATI OFFICE/ORGA

N AND ON MEANS RESOUR ON NIZATION IN
TIMEFRA CES METHODS CHARGE
ME
OF
ACTIVITY
Orientation To Attendanc Supplies, Percentag Local

for the provide e sheets Cottage, e for the Governme
organizatio for their and time Foods, members nt,
n in the needs and etc. in the area Tourism
Wawa dam to act for offers
the
activity
they have.
(Weeks 1-
3)
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TOURISM

May 28, 2022

some destroyed plants and trees.

As a result, in order to avoid being completely destroyed, we chose the Focus

approach as our method of development since we want Wawa Dam to concentrate to

policy that is being implemented in the area.

vacation in Wawa Dam.

trashcans around the area.

tourists who will take care for the area.

II. EXPLANATION ON HOW TOURISM STRATEGY IS FORMED (SWOT ANALYSIS

 Presence of historical  Garbage is all over the

 Sales of local  Awareness of how to  Maintain the cleanliness of

THREATS S-T Strategies W-T Strategies

 Near resort  Communicate and  Chance to improve and

These given factors have the potential to be an asset against competitors.

products. Therefore, Wawa Dam is surrounded by such breathtaking views that

that it will affect the image and popularity of the dam.

dam and the nearest resort is only 3 to 5 kilometers when measured

by tourists and mostly every summer unlike modernized resorts it is more

PRIORITIZATION CATEGORY GENERAL

Urgent  Maintain the Wawa Dam essential program.

Essential  Make the Wawa Dam more accessible.

Necessary  Increase accessibility and assure tourist

Desirable  Develop a tourism development plan that

Deferrable  Will ensure that the area's assets and

IV. ACTION PLANS

ACTIVITY DEFINITIO VERIFICATI NEEDED EVALUATI OFFICE/ORGA

Orientation To Attendanc Supplies, Percentag Local

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