ICM
ICM
ICM
Situation Analyse:
- During the development journey, this traditional brand has always
made a special mark in the hearts of customers. Especially when
Sabeco reached 1 billion liters of beer in 2010. It is also the
industry leader when it successfully completes its tasks. Thereby,
contributing to the economic development of the industry, the
locality and the country. Currently, Sabeco holds nearly 34% of the
beer production market share in Vietnam. This brand also has the
most effective distribution network and operation in the beer and
wine industry in Vietnam. Especially when exporting to nearly 20
countries around the world
Campain Ojective:
- Contribute to the development of Vietnam's beverage industry
on a global level.
- Appreciate the culinary culture of Vietnamese people.
- Provide high quality, safe and nutritious beverage products to
improve quality of life.
- Bringing many values and benefits to shareholders, customers,
partners, employees and society.
Insight
- Constantly striving to innovate and create to meet the
increasingly diverse needs of customers is what Sabeco always
aims for. This is also the operating style that helps the brand
continuously lead the market and attract more and more
customers. From the end of 2020, digital transformation
technology "Sabeco 4.0" will be applied.
- Sabeco affirms the value of a traditional brand that wants to
preserve the quintessence. From there, capture the hearts of
users with friendly and responsibility.
4P
Product:
- To maintain market share and avoid being eliminated, products
are the core factor that Sabeco always aims for. Towards high
quality and healthy elements above all. The design is designed
to fit comfortably in the hand, convenient for enjoyment.
Unique design with luxurious white color, elegant silver color
and delicate gold and red colors symbolizing the country's red
flag with yellow star. The letter S of the logo is replaced by an
S-shaped map of Vietnam
Price:
Distribution value