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    Casestudy Sayamanoliva

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    1) The case of Jolliville vs. Jollibee centered around a trademark infringement dispute between the two companies over their similar names. Jolliville claimed Jollibee's use of the name infringed on its trademark and constituted unfair competition. 2) Jollibee defended itself by presenting evidence that its trademark was registered, it had established brand reputation through marketing, and its food business was different than Jolliville's real estate business. 3) The courts ultimately ruled in favor of Jollibee, finding its use of the name did not infringe on Jolliville's trademark rights or constitute unfair competition.

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    Casestudy Sayamanoliva

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    Patricia Sayaman
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    1) The case of Jolliville vs. Jollibee centered around a trademark infringement dispute between the two companies over their similar names. Jolliville claimed Jollibee's use of the name infringed on its trademark and constituted unfair competition. 2) Jollibee defended itself by presenting evidence that its trademark was registered, it had established brand reputation through marketing, and its food business was different than Jolliville's real estate business. 3) The courts ultimately ruled in favor of Jollibee, finding its use of the name did not infringe on Jolliville's trademark rights or constitute unfair competition.

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    1) The case of Jolliville vs. Jollibee centered around a trademark infringement dispute between the two companies over their similar names. Jolliville claimed Jollibee's use of the name infringed on its trademark and constituted unfair competition. 2) Jollibee defended itself by presenting evidence that its trademark was registered, it had established brand reputation through marketing, and its food business was different than Jolliville's real estate business. 3) The courts ultimately ruled in favor of Jollibee, finding its use of the name did not infringe on Jolliville's trademark rights or constitute unfair competition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    236 views3 pages

    Casestudy Sayamanoliva

    Uploaded by

    Patricia Sayaman
    1) The case of Jolliville vs. Jollibee centered around a trademark infringement dispute between the two companies over their similar names. Jolliville claimed Jollibee's use of the name infringed on its trademark and constituted unfair competition. 2) Jollibee defended itself by presenting evidence that its trademark was registered, it had established brand reputation through marketing, and its food business was different than Jolliville's real estate business. 3) The courts ultimately ruled in favor of Jollibee, finding its use of the name did not infringe on Jolliville's trademark rights or constitute unfair competition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 3

    SAYAMAN, PATRICIA V.

    Date: 04/17/2023
    OLIVA, KYLE ANDREI P. Course/yr&section: BETECET- 3A NS

    Case Study 1

    Using any search engine find an intellectual property rights infringement case
    (preferably cases here in the Philippines). Read the article and using your own words
    discuss the infringement case and the legal decision about the dispute. Please include
    your references and sources.

    Jolliville vs. Jollibee


    INFRINGEMENT CASE

    The Jolliville vs. Jollibee case in the Philippines was based on the country's Intellectual
    Property Code or Republic Act No. 8293.
    Republic Act No. 8293 is the law that governs the protection of intellectual property
    rights in the Philippines. It covers various forms of intellectual property, including
    trademarks, patents, copyrights, and trade secrets.
    In the Jolliville vs. Jollibee case, Jolliville Holdings Corporation claimed that Jollibee
    Foods Corporation's use of the name "Jollibee" constituted trademark infringement and
    unfair competition. The case was heard by the Philippine Intellectual Property Office
    (IPO), the Court of Appeals, and the Supreme Court.

    The courts evaluated the evidence presented by both sides and examined the
    provisions of Republic Act No. 8293 in making their decision. Ultimately, the courts ruled
    in favor of Jollibee Foods Corporation, finding that their use of the name "Jollibee" did
    not infringe on Jolliville's trademark rights or constitute unfair competition.

    The Jolliville vs. Jollibee case is a notable example of a trademark infringement dispute
    between two companies with similar names. The case highlights the importance of
    protecting one's intellectual property and the potential consequences of failing to do so.

    Jolliville Holdings Corporation's decision to file a complaint against Jollibee Foods


    Corporation was a bold move, as Jollibee is a well-known and established brand in the
    Philippines. However, Jolliville believed that the similarity between the names Jollibee
    and Jolliville was likely to cause confusion among consumers and harm Jolliville's
    business reputation.

    Jollibee Foods Corporation's defense was also strong, as it argued that there was no
    likelihood of confusion between the two names, as they were engaged in different lines
    of business. Jollibee also claimed that it had established a reputation for its Jollibee
    trademark through extensive advertising and promotional activities.
    The IPO's decision in favor of Jollibee Foods Corporation was not unexpected, given
    the strength of Jollibee's arguments. However, Jolliville's decision to appeal the IPO's
    ruling all the way to the Philippine Supreme Court showed its determination to protect its
    intellectual property and reputation.

    Ultimately, the courts sided with Jollibee Foods Corporation, finding that the use of the
    name "Jollibee" did not constitute trademark infringement or unfair competition. This
    outcome was a setback for Jolliville, as it had invested time and resources in pursuing
    the case.

    The Jolliville vs. Jollibee case serves as a cautionary tale for businesses to carefully
    choose and protect their trademarks. It also highlights the need for companies to
    establish a strong reputation through marketing and promotional activities, as this can
    help to protect against claims of trademark infringement or unfair competition.

    Overall, the Jolliville vs. Jollibee case study illustrates the importance of proactive
    intellectual property management and the potential risks of failing to protect one's brand.

    Evidence that Jollibee presented to prove their claim.

    In the Jolliville vs. Jollibee case, Jollibee Foods Corporation presented several pieces of
    evidence to support their claim that their use of the name "Jollibee" did not constitute
    trademark infringement or unfair competition. Some of the evidence they presented
    included:
    Registration of trademark: Jollibee presented evidence that they had registered the
    "Jollibee" trademark with the Intellectual Property Office of the Philippines (IPOPHL)
    and had been using it in connection with their food business for many years.
    Extensive advertising and promotion: Jollibee presented evidence that they had
    invested significant resources in advertising and promoting their brand, which had
    helped to establish a strong reputation for their "Jollibee" trademark among consumers
    in the Philippines and beyond.
    Differentiation in business: Jollibee argued that they were engaged in a different line of
    business from Jolliville Holdings Corporation, which operated in the real estate and
    property development industry. Jollibee presented evidence that their "Jollibee"
    trademark was associated solely with their food business and was not likely to cause
    confusion or deceive consumers as to the origin of their products.
    Based on the evidence presented, the courts ultimately ruled in favor of Jollibee Foods
    Corporation, finding that their use of the name "Jollibee" did not constitute trademark
    infringement or unfair competition.
    References:

    "Jollibee Wins Trademark Case Against Jolliville Holdings." GMA News


    Online, 6 Nov. 2015,
    https://www.gmanetwork.com/news/money/companies/541787/jollibee-
    wins-trademark-case-against-jolliville-holdings/story/.

    "Jolliville Holdings Corp. vs. Jollibee Foods Corporation." Supreme Court of


    the Philippines, 22 September 2015,
    http://sc.judiciary.gov.ph/pdf/web/viewer.html?file=/jurisprudence/2015/sept
    ember2015/211498.pdf.

    "Republic Act No. 8293." Intellectual Property Office of the Philippines,


    https://www.ipophil.gov.ph/laws-and-regulations/republic-act-no-8293/.

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