E-learning Course

Lession1
Video 1

How to Navigate This Course

Before you continue, take a few minutes to review how to navigate this
course.
Video sin audio solo musica Introducción

Lession 2

Course Overview
Let’s see what you will review in this course. In this course, you will learn about the following topics:

 What is cloud technology, and how cloud technology helps to digitally transform businesses.
 What is Google Cloud’s Solution and Use Cases, and how Google Cloud approaches finding the
right solutions to help our customers digitally transform their businesses.
 What is Google Cloud Platform (GCP), what are its products and services, and the value GCP
provides to companies. 
 What is Chrome Enterprise and the value of Chrome Enterprise in helping companies digitally
transform.
 What differentiates Google Cloud from its competitors and read stories of how these
differentiators have digitally transformed Google Cloud customers.

You must pass the assessment at the end of the course with at least an 80% score to
receive the Google Cloud Sales Credential. To help you prepare for the assessment,
you are encouraged to review the course and take notes.

Lession 3

Introduction to Google Cloud

Cloud technology is being driven by the shift that companies see in different industries towards digital
technology. Google Cloud technology, products, and services help customers solve their toughest
business challenges.

This video introduces Google Cloud, cloud technology, and how Google Cloud
partners with customers to transform their business.
Play the video to learn more.
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Video 3
Meet Google Cloud
 This is an introduction to learning about Google Cloud, including our solutions and products.
 You will learn what Google Cloud is and how Google Cloud technology helps businesses transform.
 You will also learn about Google Cloud's customer centric approach to solving our customer's business
challenges and what are the solutions and products that would help digitally transform businesses.
 Lastly, you will learn all about how Google Cloud differentiates itself from its competitors.
 So what is Google Cloud? First,
 Google Cloud's mission is to organize your information and supercharge it for you.
 And all that information is organized and supercharged by Google Cloud through a technology infrastructure that
Google has been scaling for over 20 years.
 And that means Google Cloud is Cloud Native at its roots.
 This is the same infrastructure that powers all of Google services, from search to Gmail to YouTube for billions of
users, and we give our customers that same technology.
 The Google Cloud infrastructure is worldwide, spanning over 200 countries and territories.
 This means we have a network infrastructure that's isolated from the public Internet.
 And what this means for our customers is that infrastructure that it has.
 Higher availabilit.
 Lower latency
 Better security.
 Our custom server hardware and data centers can bring in an enormous amount of cloud technology computing
power to people all over the world, something we can accomplish again. Because of Google's strong infrastructure of
technology.
 So what do we mean by the cloud?
 In its most basic format, cloud is a type of technology where customer or business data and files are stored on a
lot of servers at a data center owned by Google Cloud.
 So from a personal perspective, this means that instead of using up the limited storage space on your personal
computer or mobile phone, you can store these files on Google Cloud servers.
 This brings us to cloud technology.
 The evolution of technology has created a history of innovation that's led to processes and objects that are faster,
more reliable and cheaper.
 Cloud technology can map, understand and predict human behavior, human biology, global industrial systems,
and every other complex and dynamic environment which we can only dream of figuring out in the past.
 Cloud technology is transforming how businesses create value, how people work, and ultimately, how people live.
 The growth in this technology is being driven by the shift that companies see in different industries towards digital
technology.
 Businesses are transforming and innovating because of Google cloud technology.
 And that's because Google Cloud delivers
 Security and reliability,
 Predictive data analysis capabilities
 High performance analytics.
 These help our customers address their business challenges and digitally transform.
 Digital transformation enables businesses to collaborate, perceive, categorize, predict and recommend in every
industry and for every activity.
 And we are able to help businesses digitally transform because of Google clouds.
 Global scale and distributed secure infrastructure.
 Digital transformation platform that helps people build innovative solutions.
 Industry specific capabilities for digital transformation named number of industries.
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 Let's take a look at an example of a business in the farming industry and how cloud technology could digitally
transform this company.
 Imagine you run a dairy production company.
 You own a herd of cows, a milk production facility where the cows are milked and the milk is collected, and a set
of trucks that deliver the milk tanks to yogurt and cheese producers.
 It can be hard to know how much milk each cow are produced next week, in three weeks or even in the first
week of next month.
 And varying levels of milk production lead to supply uncertainty for your downstream partners, such as yogurt
and cheese factories.
 Your business challenge is how do you predict how much milk your cows produce every day?
 Let's start thinking about the data sets in your ecosystem.
 These datasets will give you insight on the factors that impact milk production.
 For example: data sets could include breed and size of cow. Each feedstock, weather and even how much daily
exercise the cows get.
 By combining datasets and cloud technology, you could start building a model to self learn based on historical
production and weather along with real time data such as weather forecasts and schedule exercise.
 Now you have predictions are accurate as the weather forecast,
 the impact of using cloud technology to address your business challenge.
 You now can anticipate production and share that with your downstream partners.
 It means that your partners can better resource their facilities as well because they will know when there are
peaks and troughs and supply.
 It also means that you can plan for how many delivery trucks you need at any given point.
 So as you can see. Digitally transforming a business means that companies are able to use the benefits of
Google Cloud technology to grow their businesses in ways they may have never imagined. Yeah.

Lession 4

Inside Google Cloud

Now, let’s learn about Google Clouds solution and use cases, and how
Google Cloud approaches finding the right solutions to help our
customers digitally transform their businesses.

Google Cloud Solutions

So far, you’ve learned about the cloud and cloud technology, how Google Cloud came about at Google,
and how Google Cloud provides solutions, products and services that digitally transform companies
through cloud technology. 

Sales Conversation
Imagine you are a potential customer who owns a local shoe company. You are preparing to take your
company national and are exploring different cloud providers.

Conversation Example #1
Seller: How do you want to transform your company?
(You) Customer: I’m ready to take the next step in my business .
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Seller: Great! I’ve conducted some research about the retail shoe
industry and have just the thing you need. I’ve been selling this product
for a long time and have seen the benefits in transforming companies.
Our product helps quickly expand your business footprint online by
lowering the costs associated with your on-prem infrastructure.
(You) Customer:  That isn't what my business needs at this point
though.
You also learned that we focus on finding out what digital transformation challenges our customers are
encountering. Before we delve deeper into how we provide solutions and products that transform
companies, let’s take a quick look at a sales conversation.

Think About It!

How did this interaction with the seller feel? What could have made this a better experience?
When we look back on the conversation, the approach the seller used in the conversation did not directly
address the real challenge the customer may have had. The seller leaned into talking about what they
were familiar with. The seller also made assumptions about what they believed the customer needed.

A Different Approach
Let's take a look at a different approach to conversation example #1. 

Again, imagine that you are a potential customer who owns a local shoe company and is
preparing to take your company national.

Conversation Example #2
Customer: … with the production team overseas. Our current system latency delays
our time to market and we miss revenue opportunities.
Different approach:
Seller: What are you currently using to connect your teams, and how well is the
solution serving your needs?
Customer: Currently, we are using a legacy productivity suite; however, the
collaboration functionality is limited, and we are growing in the Asian market and need
to connect with those teams more easily.
Seller: Tell me about the functionality that you want from a collaboration suite, and
how much of a priority is each function? Is this initiative being sponsored by your
CEO?

How did this conversation feel different from the previous

conversation?
While the above was a simplified version of a sales conversation, the conversation highlights how Google
Cloud sellers guide our customers through thinking about their business needs and the impact of their
current business challenges.
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What Are Customers Experiencing?

Customers are facing technological, social, and geopolitical change and must innovate and adapt to keep
up with changing demands in order to be successful in today’s world. Every industry is becoming a digital
industry because of the growth of digital devices and software advances. Companies face pressure to
address the needs of their organizations today while solving for the future, and every customer’s journey to
digital transformation is different.

Finding the right solution for customers

Even if they may not fully know what their digital transformation business needs are yet, Google partners
work with customers to discover what their needs are and find the right solution— whether they want to
pilot a project on the cloud or launch an organization-wide transformation with Google Workspace. Google
Cloud helps companies digitize their business faster with a range of solutions and global, regional, and
technology partners to deliver our offerings.

How Do We Do This?
We accomplish this through a customer-centric approach of identifying the objectives of our customers’
business needs first, focusing on the business value that Google Cloud and its products and services
provide, and aligning the customer’s business needs to Google Cloud’s solutions.

Flip the card to learn more.

Solution Themes
Let’s look at the Google Cloud solution themes and how each theme helps customers address their
business needs and the solutions offered within each one.
Expand each tab to learn more.
Optimize Infrastructure
–
Spend less time on managing infrastructure and more time innovating with increased velocity.

Data-driven Transformation
–
Manage data at scale to build new capabilities and applications, delivering customer insights faster and
supporting.

Build and Innovate

–
Develop new applications to transform customer experiences.
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Modernize Security
–
Ensure that customer’s information assets, workflows and business processes, such as supply chain
management are protected and function without interruption or corruption.

Transform Work
–
Transform how people work together.

Sales Conversation Revisited

In this conversation, the customer is from the Gaming industry. Look at the
conversation example in the slides to see how Google Cloud aligns this customer’s
objectives to the appropriate solution.

Conversation Example #3
Customer: With so many cloud providers to choose from, how can Google help me?
Salesperson: Let’s take a look at what Google does internally. We have products with
over a billion users (for example, Google Search, Google Play, Google Maps,
YouTube). That is the same technology that we give you, the customer, to help you
power your mission-critical applications. Your company can work like Google, using
the same technology that we use. Since our inception, we have always been innovating.
We want your company to have this same type of 10X thinking so that you can innovate
and digitally transform. What are your thoughts on this?

Products and Services

As you saw in the example above, we identify the business needs of our customers first before we guide
the customer toward determining what the right product and service is for their company.
These products and services generally fall into the following areas:
Expand the tabs to learn more.

Google Cloud
–

Google Cloud products and services address challenges companies may be facing in their industry so that
they can digitally transform, innovate, and drive their business even further. The products and solutions
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offered can help companies modernize their infrastructure, develop new applications to transform
customer experiences, manage data at scale to build new capabilities, and generate insights from data
with smart analytics.

Chrome Enterprise
–

Chrome Enterprise is the business-focused solution for Chrome devices, Chrome Browser, and Chrome
OS. It enables people to work securely in the cloud and gets users up and running quickly with the
flexibility to work from anywhere. Chrome Enterprise is secure by design and offers cloud-based
management tools, integration with third-party products, and 24/7 support for IT administrators.

Google Cloud Professional Services

–

Google Cloud Professional Services helps customers and partners get the most out of Google products.
They offer service lines such as consulting services that focus on the successful delivery of specific
solutions and product services, Technical Account Management to ensure long-term success of a
customer’s journey into the cloud, and Partner Success Services to ensure that partners are supported
and enabled throughout their journey to independent delivery readiness on partner-led services
engagements.

Google Cloud Partners

–

Google Cloud has a global partner ecosystem composed of thousands of trusted, experienced experts
covering a wide range of specialties, industries, workloads, and solution themes. Our global partner
network can help Google Cloud customers innovate faster, scale smarter, and stay secure.

Over the next few pages, we'll continue exploring Google Cloud and
Chrome Enterprise products and services. To learn more about
Professional Services and Partners, check the Resources in the Let's
Wrap Up section at the end of this course.

Lession 4
Meet Google Cloud
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Let’s learn more about Google Cloud, its products and services, and the
value Google Cloud provides to companies.

Products & Services

Learn more about Google Cloud products and services, and the value provided to companies. 

Watch this video to learn about Google Cloud products and services.
Click the play button to start the video.

Video 3
Let´s talk about Google Cloud Platform or GCP for sure.
 One of today's business challenges is how to innovate and grow in today's new digital age.
 With social, geopolitical and technology changes happening all around customers, business
models and processes are being disrupted.
 For example. Companies in the healthcare and life sciences industry are facing challenges that
include.
 Healthcare costs are growing unsustainably, leading to significant price pressure.
 And exploding volume of data and numerous legacy systems and tools.
 In the retail industry, companies are facing challenges such as.
 A retail value chain under pressure from heightened consumer expectations, tighter profit
margins and an influx of new technologies.
 This means that companies must be able to innovate and adapt across every part of their
business to keep up with changing demands and the competitive landscape.
 Otherwise, these companies risk becoming obsolete, are being replaced by a competitor.
 Google Cloud Platform helps companies digitally transform with solutions that address challenges
companies may be facing in their industry so they can drive their business even further.
 Google Cloud 's infrastructure spans the globe, providing the core services companies need to
run their business like highly available, reliable and secure storage, compute and networking.
 And Google Cloud Platform builds on this infrastructure to provide a comprehensive set of
solutions for enterprises that range from Infrastructure as a Service to Platform as a Service.
 Within the GCP umbrella are more than 100 products and services that customers can use to
digitally transform their business.
 Google Cloud Platform has products such as Google Kubernetes Engine that enables companies
to perform rapid application development and iteration.
 Turbines makes it easy for companies to deploy, update and manage their applications and
services in a containerized environment.
 Google Cloud also has services such as Anthos where customers can be up and running on
multiple cloud providers in as little as three hours without needing to write any code changes.
 Let's look at a few other Google Cloud Platform product examples to help companies modernize
their information technology infrastructure.
 There's Velostrata.
 Velostrata helps companies modernize faster because customers can choose how to best
migrate and customize their applications in a way that is best for them.
 This could be migrating a single app in a couple of clicks, or migrating thousands of virtual
machines in waves.
 To help businesses modernize existing applications and develop new applications,
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 GCP Databases provides options for migrating databases to the cloud, as well as leveraging
highly scalable data stores for a variety of workloads in any industry, whether it be retail, finance,
gaming, or anything in between.
 To help businesses analyze data at scale to build new capabilities, there are products such as
Bigquery, A serverless enterprise data warehouse.
 With Bigquery, companies are able to analyze data quickly with simple SQL queries.
 To help developers be productive and quickly write, debug, and deploy code to either local
Kubernetes clusters or across multiple cloud providers, Cloud Code provides extensions to
integrated development environments like VSCode and Intellij.
 And with tools like Cloud Build and Binary authorization, developers can perform deep security
scans and set up automated deployment policies to ensure only trusted artifacts are deployed as
part of their continuous integration and continuous delivery pipeline.
 To generate insights from data with smart analytics, products such as Auto ML helps businesses
and developers with limited machine learning expertise training high quality models specific to
their business needs.
 These are just a few products out of over 100 powerful Google Cloud Platform products and
services that let companies focus on functionality, not managing infrastructure.
 And businesses are moving to Google Cloud Platform because of the value it provides to
companies.
 Google Cloud Platform enables companies to.
o Reduce infrastructure costs.
o Improve reliability and scale smoothly.
o Gain more value from data and predict business outcomes.
o Rapidly build new apps and experiences.
o Connect to business platforms of services and partners.
o And make teams productive with secure devices.
 This means more time to innovate, create new business models, deliver new customer
experiences and grow revenue opportunities.
 So whether a business is early in its journey or well on its way to digital transformation, Google
Cloud Platform partners with our customers to provide a robust set of solutions and technologies
that help them chart a path to digital transformation success.

Google Cloud —Case Studies

Let’s now  read the case studies from real life Google Cloud customers and how Google Cloud met their
business needs and transformed their company.

Phoenix Labs
Phoenix Labs is a game company based in Vancouver, British Columbia with offices in San Mateo, Los
Angeles and Montreal. They empower and support teams as they embark on the journey of developing
new games.

The Business Challenge

New game launches bring unique technological challenges. It’s impossible to predict if a game will go viral,
and developers need to plan for a number of scenarios without knowing exactly how many players will
show up and how much server capacity will ultimately be needed.

The Approach

When launching Dauntless, it was the first game in the industry to launch cross-platform—available on
PlayStation 4, Xbox One, and PCs—it would be critical for all the underlying cloud-based services to work
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together flawlessly and provide an uninterrupted, real-time and consistent experience for players around
the globe.

As part of staying agile to meet player needs, Phoenix Labs runs all its game servers in containers on
Google Cloud. The studio has a custom Google Kubernetes Engine (GKE) cluster in each region where
Dauntless is available, across five continents (North America, Australia, Europe and Asia).

The Impact

“Behemoth” growth, one platform at a time” Dauntless has surpassed 16 million unique players and
launched on Nintendo Switch, Phoenix Labs is preparing to expand to new regions such as Russia and
Poland (they recently launched in Japan) and take advantage of other capabilities across Google.

To learn more about how how Phoenix Labs transformed their company with Google Cloud, go to
the Case study: Phoenix Labs link in the Resources part of the Let's Wrap Up section, at the end of this
course.

American Eagle Outfitters Core Compete

American Eagle Outfitters is a US clothing manufacturer and retailer that offers lifestyle apparel and
accessories to consumers worldwide.

The Business Challenge

With more pressure than ever to be relevant to changing customer preferences, retailers are continuously
innovating with investments in pricing, promotion, assortment, technology, and in-store experiences.
Executives need confidence in the ROI of these activities to justify such associated spending.

The Approach
American Eagle chose Google Cloud and partner Core Compete to further transform its approach to data
analytics and enhance decision-making for different investments across the enterprise to increase speed
and scalability.

The Impact

Through its enhanced forecasting and real-time insights into customer behavior, American Eagle is better
positioned to make stronger decisions impacting product production, supply chain operations, in-store
staffing, save millions of dollars in savings through store testing and a cost-effective platform.

To learn more about how American Eagle Outfitters transformed their company with Google Cloud, watch
this Video: American Eagle Outfitters in the Resources part of the Let's Wrap Up section, at the end of this
course..
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Johns Hopkins University BIOS Division Quantiphi
The Johns Hopkins University (JHU) Brain Injury Outcomes (BIOS) Division is dedicated to improving
interventions through data-science-driven clinical trials and medical image reviews.

The Business Challenge

Johns Hopkins University’s Brain Injury Outcomes (BIOS) Division has focused on studying brain
hemorrhage in the hopes of unlocking new paths of treatment that ultimately improve medical outcomes
following a stroke. The team has several decades of experience in developing and improving models for
analyzing brain images of hemorrhage patients, including quantifying volumes and other risk factors of
brain hemorrhage through patient CT scans.

The Approach
Google Cloud and Quantiphi supported advances in cloud-based machine learning services to reduce
infrastructure costs, unlock new paths of treatment, and dramatically reduce the amount of time it takes to
evaluate scanned imagery following a stroke.

The Impact

John Hopkins University BIOS Division has been working on medical imaging to accelerate insights from
scans on approximately 500 patients from 2,500 hours to 90 minutes, and lead to more accurate decision-
making for brain injury patients that will ultimately improve medical outcomes.

To learn more about how Johns Hopkins University BIOS Division transformed their company with Google
Cloud go to the Case study: Johns Hopkins University BIOS Division link in the Resources part of the Let's
Wrap Up section, at the end of this course.

Let’s now learn about Chrome Enterprise and the value of Chrome Enterprise in helping companies
digitally transform.

Lession 5

Meet Chrome Enterprise

Let’s now learn about Chrome Enterprise and the value of Chrome
Enterprise in helping companies digitally transform.

Products & Solutions

Chrome Enterprise is a business-focused solution that enables people to work securely in the cloud and
gets users up and running quickly with the flexibility to work from anywhere. It offers security, cloud-based
management tools, integrations with third-party products, and 24/7 support for IT administrators.

Watch the video to learn more about Chrome Enterprise.

Click the play button to start the video.
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Video 4

Let´s talk about Chrome

 Enterprise. What if there was a product for enterprises that was made for the way people work in the
cloud today and address common business challenges such as a loss of productivity due to slow good
times or waiting hours for your system update to download and install?
 What if there was a product that is secure and gives people the flexibility to work from anywhere?
 A product that gave better access to the cloud for every worker.
 Whether they are a marketer or a cable and star who's out in the field working from home to home.
 The adoption of come Enterprise solves for these business challenges.
 Customers who adopt Chrome Enterprise as a cloud connected cloud native endpoint are able to take
advantage of other cloud services and products.
 They can gain intelligent insights into their business.
 Enable employees to make informed decisions. And take action on these insights in real time.
 On a scalable and secure fashion.
o Chrome Enterprise offers cloud based management tools.
o Integrations with third party products
o 24/7 support for IT administrators.
 It built on the strength of the consumer facing Chrome operating system and Chrome browser products,
offering features that improve the ability of IT admins to manage users devices. And enable other
enterprise grade capabilities.
 Let's find out a bit more about Chrome Enterprise.
 Chrome Enterprise is a business focused solution for
o Chrome browser,
o Chrome OS
o Chrome devices
 Let's take a quick look at each of these.
 The Chrome browser is a critical access point for employees, connecting them to the information and
advanced tools they need to be productive.
 The potential for external threats puts business data at risk, and Chrome Browser solves for this by
providing secure, trusted access to data, apps and cloud services. And connects employees on any
device to a new generation of powerful tools for work.
 Proactive security measures protect users while they work.
 Users get a consistent, customizable experience whenever and wherever they want to work.
 And IT administrators can easily manage permissions and policies across every user, device and
platform into Enterprise.
 Chrome OS is secure by design, simple for it to manage, and easy for employees to use.
 It allows workers to securely and quickly access cloud based tools and services anywhere at any time.
 Because Chrome OS is cloud native users are up and running quickly with minimal downtime. And it
saves user settings across any Chrome device, eliminating device dependency.
 With the Chrome Enterprise license, deployment and management are easy, and admin functions such
as security patches can even be deployed with a few simple clicks.
 Endpoint security is simple from applying automatic updates to remotely locking down devices.
 Multiple users can access the same Chrome device without compromising the privacy and security of
anyone who has previously used the same device.
 And the power of Chrome OS and Chrome browser come alive in Chrome devices.
 Google partners with numerous original equipment manufacturers to create and develop Chrome
devices that are enterprise grade with long battery life and premium specifications.
 Each service is built to empower cloud workers from the office to the field.
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 Chrome devices include Chromebooks that have powerful clamshells, convertibles and tablets that run
Chrome OS. From Box, a desktop barrier, The Chromebook that runs Chrome OS and is designed to
run cloud based applications.
 These may be used at companies that want to replace desktops or use that companies with set
workstations.
 And Chrome base and all in one device designed for interactive public displays and high traffic
environments such as in meeting rooms and kiosk or point of sale systems.
 And all these Chrome devices are powerful because they increase user engagement and productivity
while streamlining IT operations.
 And the value of common enterprise to companies.
 The speed, security and ease of management of Chrome OS with cost effective Chrome devices and
optimal user experiences through Chrome browser.
 Chrome Enterprise unlocks the IT benefits and end user functionality that organizations need to digitally
transform.

The Impact of Chrome Enterprise

Let’s hear from a real-life Google Cloud customer about how Chrome
Enterprise digitally transforms companies and gives any worker better
access to the cloud.

Healthcare Industry—Chapters Health

Chapters Health System's mobile nursing and caregiving staff helps patients wherever
and whenever they need help the most.

The Business Challenge

They needed a hardware solution to support their team of mobile healthcare professionals without
compromising their dependence on legacy systems or the security of their patients’ data.

The Approach
The company implemented Chromebooks with quick boot times to get their medical staff the apps they
need efficiently.  With the Chrome Enterprise license, they can enable virtualization of legacy systems,
manage policies, and use deployment to ensure that confidential data is secure.

The Impact
By implementing Chromebooks, caregivers were able to access clinical data faster than the previous
method of long boot times and multiple logins from their legacy devices, resulting in providing care for
patients more quickly.

To learn more about Chapters Health System transformed their company with Chrome Enterprise, go to
the Case study: Chapters Health System link in the Resources part of the Let's Wrap Up section, at the
end of this course.
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Lession 6

Why Google Cloud

So far, you've learned about the value of Google Cloud and digitally transforming businesses. You've also
learned more about our approach to partnering with customers to find the right solution for their company,
as well as the products and services we offer.
In this section, you will learn what differentiates Google Cloud from its competitors and read stories of how
these differentiators have digitally transformed Google Cloud customers.

Google Cloud’s ecosystem is rapidly expanding. We have onboarded Fortune 100 customers across every major
industry vertical! All these companies, many of whom you may already know, trust Google Cloud to be a partner
by their side and transform their business.

Our customers are changing and to stay current, access the Google Cloud Customer page. 
To know more, visit the Resource part of the Let's Wrap Up section.

Google Cloud Differentiators

Google Cloud is differentiated from its competitors in five key ways. When our sellers mention these
differentiators in customer meetings, they often mention proof points that are aligned with these differentiators.

Let's take a look at each of the five key differentiators and the proof points that go along with each.
Expand each tab to learn more.

Best-in-Class Security
–

We deliver end-to-end security solutions from the data center all the way to the device with a purpose-built
infrastructure and security by default.

How do we do this? Here are a few proof points:

 Secure by design: One of the largest privately managed networks, minimizing risk of customers
being exposed to the public internet.  
 Data protection: Redact sensitive data with 90+ predefined detectors.
 Secure by default: Google also encrypts data at rest by default.

Hybrid and Multi Cloud

–
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We believe in an open cloud, and we have designed Google Cloud to support whatever system best suits
our customer’s needs—whether hybrid or multi-cloud or something in between.

How do we do this? Here are a few proof points:

 Innovative hybrid and multi-cloud platform: Only Anthos enables application deployment and
management on-premises and across clouds, with 100% software solution and no hardware lock-
in.
 Versatility: Google Cloud’s Apigee API management platform enables enterprises to more easily
connect legacy and modern workloads in hybrid and multi-cloud environments.
 Avoid lock-in with open source: Google is the #1 contributor to the Cloud Native Computing
Foundation and the creator of Kubernetes, which has been adopted by AWS and Azure

Fully Managed No Operations

–

We strive to make cloud easy to use by automating manual tasks and configuration wherever possible, so
teams can focus more on development and less on managing infrastructure.

How do we do this? Here are a few proof points:

 Ease of use: BigQuery automatically scales to thousands of cores in seconds. AWS and Azure
require manual configuration.
 Fully managed open source: Google has the only open-source marketplace that provides unified
billing, support, and experience for leading cloud services. 
 Optimize spend: Automatic discounts and right-sizing deliver savings for compute workloads.

Embedded Artificial Intelligence AI/Machine Learning (ML)

–

We embed intelligence in everything, making it easy for businesses to apply artificial intelligence and
machine learning in their organizations.

How do we do this? Here are a few Democratize AI/ML proof points:

 AutoML and BigQuery ML: Enable teams without data scientists to use AI/ML with capabilities not
offered by competitors.  
 Depth of AI/ML: Speech-to-Text offers 125+ language variants, more than AWS or Azure.
 Accelerate time to decision: Google TPUs are 15-30X faster than contemporary GPUs and
CPUs.

Best of Google
–

We help companies create a more innovative and collaborative culture in their organization. 

How do we do this? Here are a few proof points:

 We help build cultures of innovation and agility: Our focus on transformation poses exciting
opportunities to evolve business productivity and collaboration, allowing employees to accomplish
more.
 Best user-first products and services: The breadth of Google products helps create new user
experiences on the Cloud.   
 Industry experience: Technology led innovations in retail, health, media, health, transportation
and other industries.
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Example 1: Technology Industry

AutoDesk Hybrid Multi-Cloud

Autodesk is a software developer whose products are commonly used for 3D design applications within
markets that include architecture and construction industries.

The Business Challenge

For enterprise users, the software developer’s programs are synonymous with 3D design. Autodesk
sought to broaden its ecosystem to establish customer awareness in new markets and encourage
developer innovation.

The Differentiated Approach

Apigee supports Autodesk APIs, letting developers integrate Autodesk resources such as design or edit
data into other applications. The Apigee infrastructure provides intuitive scalability and enhanced security,
minimizing time to deployment. 

The Impact
Autodesk adopted Apigee API Management Platform as a fully managed service—interoperable with
Autodesk’s systems—to process 33+ billion API calls annually.

Example 2: Retail and Consumer Goods Industry

Ocado Fully Automated Operations

Ocado, the world’s largest online-only grocery retailer, allows customers to place orders on the web or via
mobile devices, picks and packs each order in large, automated warehouses, and delivers to customers’
homes.

The Business Challenge

Ocado pays close attention to the shifting preferences of consumers and the links between digital
technology and shopping experiences. It set out to transform its e-commerce, fulfillment, and logistics
processes with big data and ML.

The Differentiated Approach

Cloud Machine Learning Engine (now AI Platform) and TensorFlow identify the neural network that could
best prioritize emails, predict customer behavior, and improve the user experience. Cloud Storage and
BigQuery provide the backbone for data for the Ocado Smart Platform.

The Impact
Ocado migrated its on-premises databases to BigQuery, delivering results 80X faster for 33% less cost.
Example 3: Technology Industry
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Broadcom Best of Google
Broadcom designs, develops, and supplies semiconductor solutions that help power networking, storage,
and industrial functionality in millions of consumer and enterprise electronics.

The Business Challenge

Products from the semiconductor supplier power countless consumer and enterprise devices. To drive
future revenue and time-to-market gains, Broadcom looked to boost productivity by improving employee
collaboration.

The Differentiated Approach

Gmail, Hangouts Chat, and Drive increase productivity by simplifying sharing documents or
communication among domestic and international Broadcom employees. Google Workspace automates
platform management to reduce time spent on maintenance.

The Impact
By adopting Gmail, Broadcom shortened development cycles while scaling up to support nearly 1000%
revenue growth over ten years with just one administrator. Teams used Google Translate to communicate
more seamlessly across 28 languages.

As you can see, Google Cloud helps customers, like the customers above, digitize their business faster with a
range of industry-specific solutions and top global, regional and technology partners to deliver best of breed
offerings.

Partner Differentiation
Investing in the Google Cloud Differentiation Partner Advantage Journey unlocks organic business growth,
opens new business opportunities, and enables repeatable customer successes, all of which drive your
bottom-line growth and earn you strong advocacy from Google.
Here’s the differentiation journey for your business.
Select the marker to know more about each question.
Investing in the differentiation journey will enable you to:

 Increase business impact

 Showcase success
 Boost visibility
 Utilize Google advocacy
 Enjoy  benefits and rebates

Differentiation brings great customer experiences and repeatable

business.

To learn more about how embracing the Google Cloud Partner Advantage Differentiation Journey can help you
stand out to customers and optimize business growth, watch the video.

Video 5
in the Google Cloud differentiation journey unlocks organic business growth, opens new business opportunities,
and enables repeatable customer successes. All of which drive our partners bottom line and help you gain strong
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advocacy from Google. In this video, we will share how embracing the Google Cloud partner differentiation
journey can help you stand out to customers and optimize business growth. So let's dive in. Your commitment to
learning and training is the primary step. During this stage, you're focused on developing your team of individuals
with the right skills while earning the certifications that demonstrate their abilities to deliver on projects across
Google Cloud solutions. If you accumulate customer success across solutions and industry sectors, Google
sellers will have a more precise way to match you to certain deals based on these accomplishments. The right
certifications and customer success stories in key areas and vertical markets are what earn you an expertise
designation. Finally, the highest distinction a partner can receive within Partner Advantage is the specialization
designation. You'll need to earn the right combination of certifications, customer success stories, and expertise
designations. It is how to get there. Your differentiation journey begins with Google Cloud certifications.
Certifications verify your ability to transform businesses with Google Cloud technology. At this stage of the
journey, our differentiated partners are focused on developing their team by ensuring they have the skills to
successfully deliver customer projects. To help you get there, we are proud to offer the following benefits. Free
access to Google courses, which includes on demand training and hands on labs. Partner Certification Kickstart
PCSK for Accelerated learning and Remote certification exams. The people who become Google Cloud certified
have the competency to help win and implement at the highest level. Our goal is to help you get there and have
our sales teams amplify your success in the market. To support your growth and market awareness, we've
created a talk to capture and share your customer success stories. This tool provides a simple and easy way for
you to quickly document and generate a ready to share high quality PDF asset. Although sharing publicly is the
best way to maximize visibility, partners can also submit stories privately via the tool directly to Google Cloud
sales teams. You can also nominate your story to be featured on the Google Cloud website. Both options provide
Co branding and represent advocacy by Google Cloud. Customer Success drives everything that we do. It builds
client trust via hard evidence and your customer success story submissions help maintain your partner level
status. As you continue to grow with us, the combination of certified individuals plus approved customer success
stories unlocks the next step in the journey, which is the ability to earn an expertise. Expertise helps you to do a
few things. It sends a strong signal to the market that you have demonstrated experience and success in a
particular area. It's an official designation that shows up on your profile in our internal and external partner
directory, setting you apart from everyone else. It allows you to highlight very granular skills. You can select
among over 80 designations across products, horizontal solutions and key industries. The more designations you
achieve, the higher your ranking will be in the Partner Directory search results. The official designation of
expertise will be the number one way that we prioritise lead routing for our partners. And expertise also helps to
unlock the ability to earn a specialization. As you develop your expertise goals, remember all lead routing will be
prioritized for partners who have earned expertise in these focus horizontal solutions and or industry segments.
Now that you've achieved your expertise. Part of specialization is the highest technical designation a partner can
receive within the Partner Advantage Program. Partners who have achieved specialization have an established
Google cloud practice. Proven repeatable customer success and demonstrated their technical capabilities which
are vetted by Google and assessed by a third party assessor. We've also made it easy to leverage specialization
branding that signals to the market where your strength lies. Customers are constantly looking for value added
partners and want to know who has the capabilities and examples to help make that case. Specialization means
you've gone through a rigorous process, you've delivered at a high level repeatedly, and you understand what it
takes to be successful. The benefits typically fall into three buckets, visibility and branding. Partner marketing
funds and discounts and demand generation. Today we have over 14 different categories to choose from for
specialization. Now you've reached the last stop of your partner journey, we invite you to check out the different
solution areas and choose an area that matches your strengths by going to the Partner Advantage portal today.
Get started by road mapping your differentiation journey in just a few steps. Our team will reach out to you with
more information and next steps to support your organization's growth with the Google Cloud Partner Advantage
Program. We look forward to helping you win more customers through innovating with Google.