Digital Literacy Using E-Peken in MSMEs: Bibliometric Analysis
Digital Literacy Using E-Peken in MSMEs: Bibliometric Analysis
Digital Literacy Using E-Peken in MSMEs: Bibliometric Analysis
ISSN No:-2456-2165
Abstract:- The increasing use of information and effects (Hernikawati, 2022). People's discretionary spending
communication technology (ICT) in business has would decrease as a result of these rules being enacted,
influenced the development of Micro, Small, and which might lead to reduced interaction across groups
Medium Enterprises (MSMEs). E-peken, as an online (Mawar et al., 2021).
platform for marketing specific Surabaya products, is
the choice for MSMEs to expand their market and If you pay attention, however, the COVID-19
increase sales. This study uses bibliometric analysis to epidemic has a good side where business actors like
determine research developments related to digital MSMEs utilize Information and Communication
literacy using E-peken in MSMEs. In conducting Technology (ICT) in their daily operations and leverage
bibliometric analysis, researchers collected articles from technological advancements to boost sales. Hence, they can
Google Scholar with the help of Publish or Perish innovate and quickly adapt to the COVID-19 pandemic by
software published in the 2019-2022 period. They used turning to the digital realm to run their business (Fiona &
VOSviewer software to analyze research patterns and Rahmayanti, 2022). Responding to the impact of the
trends. The mapping results from VOSViewer are pandemic, the government will undoubtedly innovate by
divided into five research clusters. The results of this preparing various steps so that the Indonesian economy can
study provide insight into the need for more research on survive and not slump, one of which is by supporting SMEs
digital literacy in MSMEs that use E-peken as a to continue operating (Firdaus et al., 2020). The Surabaya
marketing platform and how this affects their business City Government did the same thing in 2021 by launching
performance. Further research on the factors that an application called Peken Surabaya (Economic
influence digital literacy and the use of E-packages in Empowerment and Resilience in Surabaya) (Pujiati et al.,
MSMEs also needs to be carried out to help MSMEs 2022). This mobile web-based application was formed to
optimize the use of technology in their business. facilitate MSME players and grocery stores in carrying out
goods management activities and purchase transactions
Keywords:- Digital Literacy, E-Peken, MSME, Bibliometric. (Putra, 2021).