Construction Repair Business Plan

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Confidentiality Agreement
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This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary.....................................................................................................................1

Chart: Highlights...........................................................................................................................1
1.1 Objectives....................................................................................................................................1
1.2 Keys to Success.........................................................................................................................1
1.3 Mission...........................................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership................................................................................................................2
2.2 Start-up Summary....................................................................................................................2
Chart: Start-up..............................................................................................................................3
Table: Start-up..............................................................................................................................3
Table: Start-up Funding.............................................................................................................4
3.0 Services.............................................................................................................................................4
4.0 Market Analysis Summary.........................................................................................................5
4.1 Market Segmentation..............................................................................................................5
Table: Market Analysis................................................................................................................5
Chart: Market Analysis (Pie).....................................................................................................5
4.2 Target Market Segment Strategy.......................................................................................6
4.3 Service Business Analysis......................................................................................................6
4.3.1 Competition and Buying Patterns...............................................................................6
5.0 Strategy and Implementation Summary.............................................................................6
5.1 Competitive Edge......................................................................................................................6
5.2 Sales Strategy............................................................................................................................7
5.2.1 Sales Forecast....................................................................................................................7
Table: Sales Forecast..............................................................................................................7
Chart: Sales Monthly...............................................................................................................8
Chart: Sales by Year................................................................................................................8
5.3 Milestones....................................................................................................................................9
Table: Milestones..........................................................................................................................9
Chart: Milestones..........................................................................................................................9
6.0 Management Summary.............................................................................................................10
6.1 Personnel Plan..........................................................................................................................10
Table: Personnel..........................................................................................................................10
7.0 Financial Plan................................................................................................................................11
7.1 Important Assumptions........................................................................................................11
Table: General Assumptions...................................................................................................11
7.2 Break-even Analysis...............................................................................................................11
Table: Break-even Analysis....................................................................................................11
Chart: Break-even Analysis....................................................................................................12
7.3 Projected Profit and Loss.....................................................................................................12
Chart: Profit Monthly.................................................................................................................12
Chart: Profit Yearly.....................................................................................................................13
Chart: Gross Margin Monthly.................................................................................................13
Chart: Gross Margin Yearly.....................................................................................................14
Table: Profit and Loss................................................................................................................14
Page 1
Table of Contents
7.4 Projected Cash Flow...............................................................................................................15

Chart: Cash...................................................................................................................................16
Table: Cash Flow.........................................................................................................................15
7.5 Projected Balance Sheet......................................................................................................17
7.5 Projected Balance Sheet......................................................................................................17
Table: Balance Sheet.................................................................................................................17
7.6 Business Ratios........................................................................................................................18
7.6 Business Ratios........................................................................................................................18
Table: Ratios.................................................................................................................................18
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................3
Table: General Assumptions.............................................................................................................3
Table: Profit and Loss..........................................................................................................................4
Table: Profit and Loss..........................................................................................................................4
Table: Cash Flow...................................................................................................................................5
Table: Cash Flow...................................................................................................................................5
Table: Balance Sheet...........................................................................................................................6
Table: Balance Sheet...........................................................................................................................6
Page 2
HodgePodge Sealcoating Company
1.0 Executive Summary
HodgePodge Sealcoating Company is a service provider that offers crack filling and sealcoating
to residential customers. Sealcoating protects asphalt driveways by filling the cracks and
coating the surface of the driveway, protecting it against the elements. HodgePodge will
leverage their industry-benchmarked customer service to rapidly gain market share.
Although HodgePodge is a seasonal business (cold temperatures and rain do not allow the
coating to cure properly) spanning eight months, they will maintain an office/garage year round
because they were able to find a low rent facility in an industrial district. Even while only
operating seasonally, HodgePodge will reach profitability by month seven and will
achieve respectable profits by the end of year three.
Chart: Highlights
Highlights
$180,000
$150,000
$120,000 Sales
$90,000 Gross Margin
Net Profit
$60,000
$30,000
$0
Year 1 Year 2 Year 3
1.1 Objectives
The objectives for the first three years of operation include:
 To create a service-based company whose primary goal is to exceed customer's

expectations.
 To increase the number of clients by 20% per year through superior service.
 To develop a sustainable start-up business, surviving off its own cash flow.
Page 1
1.2 Keys to Success
The keys to success will be to provide a reasonably priced sealcoating job that exceeds
customer's objective expectations. Objective is used as a modifier as the sealcoating business is
not known for outstanding customer service.
1.3 Mission
HodgePodge Sealcoating Company's mission is to provide customers with the finest level of
service available in the industry. We exist to attract and maintain customers. When we adhere
to this maxim, everything else will fall into place. Our services will exceed the expectations of
our customers.
2.0 Company Summary
HodgePodge Sealcoating Company, soon to be based in Washington, PA, is a sealcoating

company that serves the residential market. HodgePodge will based out of a garage with a
room attached to serve as the storage facility and office. The truck will be stored in this facility
as well as the raw materials. Attached to this space is small room that will serve as the office.
HodgePodge is a seasonal business as a sealcoat cannot be applied when it is too cold or if it is

wet. The garage/office set up is located in an industrial area which will lower the rental cost
enough so it is not a burden to hold on to the office during the off-season.
2.1 Company Ownership
HodgePodge is a sole proprietorship owned and operated by Dan Slopster.
2.2 Start-up Summary
HodgePodge will incur the following start-up costs:
 Computer system with CD-RW, printer, Microsoft Office, QuickBooks Pro, and Internet
connection.
 Desk, chair, file cabinet and cellular phone.
 Pickup truck and gasoline leaf blower.
 Sealcoating mixer and hot crack filler mixer.
 Squeegees for sealcoat and crack filler application.
 Containers for raw ingredient storage and sand (for filling cracks larger than 1/8th inch in
depth).
 Work clothing and water container.
Some items are considered assets to be used for more than a year, and will be labeled long-
term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.
Page 2
Chart: Start-up
Start-up
$40,000
$36,000
$32,000
$28,000
$24,000
$20,000
$16,000
$12,000
$8,000
$4,000
$0
Expenses Assets Investment Loans
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $200
Stationery etc. $200
Brochures $0
Consultants $0
Insurance $0
Rent $0
Research and Development $0
Expensed Equipment $0
Other $0
Total Start-up Expenses $400
Start-up Assets
Cash Required $28,800
Other Current Assets $0
Long-term Assets $10,800
Total Assets $39,600
Total Requirements $40,000
Page 3
Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund $400
Start-up Assets to Fund $39,600
Total Funding Required $40,000
Assets
Non-cash Assets from Start-up $10,800
Cash Requirements from Start-up $28,800
Additional Cash Raised $0
Cash Balance on Starting Date $28,800
Total Assets $39,600
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Dan $40,000
Investor 2 $0
Other $0
Additional Investment Requirement $0
Total Planned Investment $40,000
Loss at Start-up (Start-up Expenses) ($400)

Total Capital $39,600
Total Capital and Liabilities $39,600
Total Funding $40,000
3.0 Services
HodgePodge provides residential sealcoating and crack filling. Sealcoating is the process of
spreading a thin layer of an asphalt-based product that coats the surface of an asphalt
driveway, filling in small cracks and sealing the surface against the elements. Part of the
sealcoating process is applying crack filler first, a rubberized liquid that fills the gaps that are
created in the driveway. If the crack is more than 1/8th inch in depth, sand must be added
to fill up the empty space.
Before the driveway is ready to be sealcoated it must first be cleared of all debris. This will help
adhesion of the sealcoat. Once the driveway is clear of debris, the cracks are filled. Next the
sealcoat goes on and the driveway must then dry for 24 hours before use.
The typical cost for sealcoating a driveway ranges from $200-$300 depending on size and
condition of the driveway.
Page 4
4.0 Market Analysis Summary
HodgePodge has identified two distinct segments of the population that are consumers of a
sealcoating service. HodgePodge will have one marketing campaign that will reach both
populations.
4.1 Market Segmentation
HodgePodge's market can be segmented into two groups:
 People with disposable income who can afford to pay someone. This group typically
has a household income over $50,000 and pay many service providers to maintain their
home (i.e. lawn care).
 Older people that believe they are not physically capable of doing it themselves, or
choose not to. This group believes that sealcoating is too much exertion for them or way
too messy, particularly at their age. This group also believes that sealcoating the driveway
will greatly extend the life of the driveway.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Middle to upper class 9% 18,545 20,214 22,033 24,016 26,177 9.00%
Older people 8% 21,455 23,171 25,025 27,027 29,189 8.00%
Other 0% 0 0 0 0 0 0.00%
Total 8.47% 40,000 43,385 47,058 51,043 55,366 8.47%
Chart: Market Analysis (Pie)
Market Analysis (Pie)
Middle to upper class
Older people
Other
Page 5
4.2 Target Market Segment Strategy
HodgePodge's strategy for reaching these people will be based on a series of advertisements in
the local paper. Within the metro section of the paper there is an area where local service
providers advertise. This section appears to be well received by the readership as people of the
community often refer to this section when they are trying to find a service provider.
In addition to the advertisements, HodgePodge will also have a yellow pages advertisement.
Lastly, HodgePodge will leverage word of mouth referrals. HodgePodge will create an economic
incentive for current customers to make a referral for a new customer. While this will take a
small amount away from profit margins, it will build a loyal customer base for successive years.
4.3 Service Business Analysis
The sealcoating business is made up of primarily independent contractors, larger paving

companies, and a few franchises. In general the bulk of the business is from independent
contractors.
4.3.1 Competition and Buying Patterns
The sealcoating industry is made up of independent contractors that do paving and sealcoating,
as well as two sealcoat specific companies, Dura-Seal and Sealer King.
The buying patterns of consumers are typically based on price and and perceived customer
service, with an emphasis on price. Price is emphasized is because there often is little to
differentiate companies based on the actual product (because the customer is not aware of the
seal coating materials until the job is done and even then it is very difficult for the consumer to
perceive a difference) and in general the industry is not known for its stellar customer service.
5.0 Strategy and Implementation Summary
HodgePodge will be aggressively courting new customers by leveraging their competitive

advantage of superior customer support. In an industry that is not known for their customer
support, it is quite easy to stand out with good customer service. During the initial estimation
phases, HodgePodge employees will be able to professionally respond to any questions that the
customer may have. This meeting also gives HodgePodge the opportunity to provide the
customer with a written pamphlet of information that explains information about HodgePodge
the company, offers general information about sealcoating, the pros and cons of sealcoating as
well as what expectations the consumer can reasonably have about a sealcoating service
provider. This initial interaction will give HodgePodge an opportunity to show off its stellar
customer service, which will turn the prospective person into a client.
5.1 Competitive Edge
HodgePodge's competitive edge is outstanding customer service. This begins with the initial
interaction when providing the customer with an estimate. The next chance to shine is the time
when the company is on-site laying down the sealcoat. Upon finishing the job an employee will
briefly speak (or leave written documentation if the customer is not home) with the customer
detailing what was just done to their driveway, what needs to be done in regards to curing,
what are some reasonable expectations in regards to the service and what to do if they have
any problems or questions.
Page 6
The employees will be specifically trained on how to interact with the customer so HodgePodge
will feel comfortable in letting the employees who are laying down the sealcoating be
HodgePodge's representative with the customer.
5.2 Sales Strategy
HodgePodge's sales strategy will be based on impressing the customer with excellent customer
service when HodgePodge's representative meets with the prospective customer. The
sealcoating costs between all of the different competitors are going to be quite similar.
Regardless, it is difficult to compete on price.
With this in mind, HodgePodge will compete on superior service. HodgePodge will give the
customer detailed information about sealcoating, what the advantages and disadvantages are,
and what are reasonable expectations consumers should have. HodgePodge will arm the
prospective consumer with information to make a more educated choice. HodgePodge believes
that by providing the customer with as much information about the service, they will choose
HodgePodge's because they appreciate HodgePodge attempt to benefit the consumer.
5.2.1 Sales Forecast
There will be no sales activity during the first month so this time will be used to set up the work
area and the office. The next month will be used to line up initial customers as well hire and
train employees. By the third month, HodgePodge will begin sealcoating driveways. Business
should steadily grow through September when the season will begin to wind down. Profitability
will be reached by month seven.
Table: Sales Forecast
Sales Forecast
Sales
Middle to upper class $30,129 $85,474 $92,454
Older people $29,551 $83,254 $90,145
Total Sales $59,680 $168,728 $182,599
Direct Cost of Sales Year 1 Year 2 Year 3

Middle to upper class $3,013 $8,547 $9,245
Older people $2,955 $8,325 $9,015
Subtotal Direct Cost of Sales $5,968 $16,873 $18,260
Page 7
2 Mon
1 Month 3
MonthMonth
Chart: Sales Monthly
Sales Monthly
$12,000
$10,000
$8,000
Middle to upper class
$6,000
Older people
$4,000
$2,000
$0
Chart: Sales by Year
Sales by Year
$200,000
$180,000
$160,000
$140,000
$120,000 Middle to upper class
$100,000 Older people

$80,000
$60,000
$40,000
$20,000
$0
Page 8
5.3 Milestones
HodgePodge will have several milestones early on:
1. Business plan completion. This will be done as a roadmap for the organization. This will be
an indispensable tool for the ongoing performance and improvement of the company.
2. Office set up.
3. Hiring three full-time employees and training them.
4. Profitability.
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department

Business plan completion 2/1/2001 3/1/2001 $0 ABC Marketing
Office set up 2/1/2001 3/1/2001 $0 ABC Department
Hiring three full-time employees 2/1/2001 4/1/2001 $0 ABC Department
and traing them
Profitability 2/1/2001 10/31/2001 $0 ABC Department
Totals $0
Chart: Milestones
Milestones
Business plan completion
Office set up
Hiring three full-time employees and traing them
Profitability
Feb `01Mar Apr May Jun Jul Aug Sep Oct
Page 9
6.0 Management Summary
HodgePodge is owned and operated by Dan Slopster. Dan was first introduced to sealcoating
during his summer before leaving for college. Dan created his own small sealcoating company
where he would walk around the neighborhood and sign up neighbors for sealcoating jobs. This
occurred after sealcoating his parents driveway and recognizing that after you get into a
rhythm, it was not that difficult. Dan would do everything himself, the soliciting of the job as
well as all the work.
The next year Dan went off to college, pursuing his Bachelor of Arts at Washington and
Jefferson College. When Dan came home during the summers, he usually had several old
customers calling him asking him to do their driveway. Dan was generally more than happy as
it was easy money for him. Ultimately, Dan graduated and went to work in the Human
Resource department of Heinz which have their corporate offices in Pittsburgh. This was a good
experience but working for someone for the rest of Dan's life is not his cup of tea.
Dan left Heinz, moved down to Washington, PA and began contemplating what he could do as
his own boss. After researching the market he realized that his old job as a sealcoater was an
especially attractive industry because the industry in general had poor customer service. His
research indicated a new company could be a success if it concentrated on satisfying the
customer.
6.1 Personnel Plan
Dan will be working full time for HodgePodge. He will be doing the hiring, training, sales, and
strategic development, as well as helping out with the actual driveway work for training
proposes.
Three full-time employees will be hired by month three and they will be working with
HodgePodge through the beginning of November when the sealcoating season will be coming to
an end.
For the second season, three more people will be hired (an additional crew).
Table: Personnel
Personnel Plan
Dan $36,000 $36,000 $36,000
Employee 1 $8,960 $8,960 $8,960
Employee 2 $8,960 $8,960 $8,960
Employee 3 $8,960 $8,960 $8,960
Employee 4 $0 $8,960 $8,960
Employee 5 $0 $8,960 $8,960
Employee 6 $0 $8,960 $8,960
Total People 1 7 7
Total Payroll $62,880 $89,760 $89,760
Page 10
7.0 Financial Plan

The following sections will outline important financial information.
7.1 Important Assumptions
The following table details important financial assumptions.
Table: General Assumptions
General Assumptions
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0
7.2 Break-even Analysis
The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-
even point.
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $7,571
Assumptions:
Average Percent Variable Cost 10%
Estimated Monthly Fixed Cost $6,814
Page 11
Chart: Break-even Analysis
Break-even Analysis
$4,000
$3,000
$2,000
$1,000
$0
($1,000)
($2,000)
($3,000)
($4,000)
($5,000)
($6,000)
$0 $2,000 $4,000 $6,000 $8,000 $10,000

$1,000 $3,000 $5,000 $7,000 $9,000 $11,000
7.3 Projected Profit and Loss
The following table will indicate projected profit and loss.
Chart: Profit Monthly
Profit Monthly
$2,000
$1,000
$0
($1,000)
($2,000)
($3,000)
($4,000)
($5,000)
($6,000)
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11
Page 12
Chart: Profit Yearly
Profit Yearly
$40,000
$30,000
$20,000
$10,000
$0
($10,000)
($20,000)
Chart: Gross Margin Monthly
Gross Margin Monthly

$11,000
$10,000
$9,000
$8,000
$7,000
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
Page 13
Chart: Gross Margin Yearly
Gross Margin Yearly
$160,000
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $59,680 $168,728 $182,599
Direct Cost of Sales $5,968 $16,873 $18,260
Other Production Expenses $0 $0 $0
Total Cost of Sales $5,968 $16,873 $18,260
Gross Margin $53,712 $151,855 $164,339

Gross Margin % 90.00% 90.00% 90.00%
Expenses
Payroll $62,880 $89,760 $89,760
Sales and Marketing and Other Expenses $700 $700 $700
Depreciation $2,160 $4,260 $4,260
Leased Equipment $0 $0 $0
Utilities $600 $600 $600
Insurance $1,200 $1,200 $1,200
Rent $4,800 $4,800 $4,800
Payroll Taxes $9,432 $13,464 $13,464
Other $0 $0 $0
Total Operating Expenses $81,772 $114,784 $114,784
Profit Before Interest and Taxes ($28,060) $37,071 $49,555

EBITDA ($25,900) $41,331 $53,815
Interest Expense ($65) ($180) ($270)
Taxes Incurred $0 $11,175 $14,948
Net Profit ($27,995) $26,076 $34,878

Net Profit/Sales -46.91% 15.45% 19.10%
Page 14
7.4 Projected Cash Flow
The following chart and table will indicate projected cash flow.
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $59,680 $168,728 $182,599
Subtotal Cash from Operations $59,680 $168,728 $182,599
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $59,680 $168,728 $182,599
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $62,880 $89,760 $89,760
Bill Payments $21,678 $45,592 $53,285
Subtotal Spent on Operations $84,558 $135,352 $143,045
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $1,200 $1,200 $600
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $10,500 $0
Dividends $0 $0 $0
Subtotal Cash Spent $85,758 $147,052 $143,645
Net Cash Flow ($26,078) $21,676 $38,954

Cash Balance $2,722 $24,398 $63,352
Page 15
Chart: Cash
Cash
$24,000
$21,000
$18,000
$15,000
$12,000 Net Cash Flow
$9,000 Cash Balance

$6,000
$3,000
$0
($3,000)

Page 16
7.5 Projected Balance Sheet
The following table will indicate the projected balance sheet.
Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $2,722 $24,398 $63,352
Other Current Assets $0 $0 $0
Total Current Assets $2,722 $24,398 $63,352
Long-term Assets
Long-term Assets $10,800 $21,300 $21,300
Accumulated Depreciation $2,160 $6,420 $10,680
Total Long-term Assets $8,640 $14,880 $10,620
Total Assets $11,362 $39,278 $73,972
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $957 $3,997 $4,414
Current Borrowing ($1,200) ($2,400) ($3,000)
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities ($243) $1,597 $1,414
Long-term Liabilities $0 $0 $0
Total Liabilities ($243) $1,597 $1,414
Paid-in Capital $40,000 $40,000 $40,000

Retained Earnings ($400) ($28,395) ($2,319)
Earnings ($27,995) $26,076 $34,878
Total Capital $11,605 $37,681 $72,558
Total Liabilities and Capital $11,362 $39,278 $73,972
Net Worth $11,605 $37,681 $72,558
Page 17
7.6 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 1771, Concrete work, are shown for comparison.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 182.72% 8.22% 7.50%
Percent of Total Assets

Other Current Assets 0.00% 0.00% 0.00% 29.80%
Total Current Assets 23.96% 62.12% 85.64% 67.00%
Long-term Assets 76.04% 37.88% 14.36% 33.00%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities -2.14% 4.07% 1.91% 43.50%

Long-term Liabilities 0.00% 0.00% 0.00% 14.10%
Total Liabilities -2.14% 4.07% 1.91% 57.60%
Net Worth 102.14% 95.93% 98.09% 42.40%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 90.00% 90.00% 90.00% 29.40%
Selling, General & Administrative Expenses 141.12% 74.62% 71.00% 15.50%
Advertising Expenses 1.21% 0.41% 0.38% 0.30%
Profit Before Interest and Taxes -47.02% 21.97% 27.14% 2.40%
Main Ratios
Current -11.20 15.28 44.81 1.55
Quick -11.20 15.28 44.81 1.17
Total Debt to Total Assets -2.14% 4.07% 1.91% 57.60%
Pre-tax Return on Net Worth -241.23% 98.86% 68.67% 6.50%
Pre-tax Return on Assets -246.39% 94.84% 67.36% 15.40%
Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin -46.91% 15.45% 19.10% n.a
Return on Equity -241.23% 69.20% 48.07% n.a
Activity Ratios
Accounts Payable Turnover 23.65 12.17 12.17 n.a
Payment Days 27 19 29 n.a
Total Asset Turnover 5.25 4.30 2.47 n.a
Debt Ratios
Debt to Net Worth -0.02 0.04 0.02 n.a
Current Liab. to Liab. 0.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $2,965 $22,801 $61,938 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.19 0.23 0.41 n.a
Current Debt/Total Assets -2% 4% 2% n.a
Acid Test 0.00 15.28 44.81 n.a
Sales/Net Worth 5.14 4.48 2.52 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 18
Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Middle to upper class 0% $0 $0 $1,456 $2,564 $3,545 $4,785 $5,265 $6,500 $6,014 $0 $0 $0
Older people 0% $0 $0 $1,345 $2,478 $3,654 $4,875 $6,000 $5,325 $5,874 $0 $0 $0
Total Sales $0 $0 $2,801 $5,042 $7,199 $9,660 $11,265 $11,825 $11,888 $0 $0 $0
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Middle to upper class $0 $0 $146 $256 $355 $479 $527 $650 $601 $0 $0 $0
Older people $0 $0 $135 $248 $365 $488 $600 $533 $587 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $280 $504 $720 $966 $1,127 $1,183 $1,189 $0 $0 $0
Page 1
Appendix
Table: Personnel
Personnel Plan
Dan 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Employee 1 0% $0 $0 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $0 $0 $0
Employee 2 0% $0 $0 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $0 $0 $0
Employee 3 0% $0 $0 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $0 $0 $0
Employee 4 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Employee 5 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Employee 6 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 1 41 4 4 4 4 4 4 4 1 1 1
Total Payroll $3,000 $3,000 $6,840 $6,840 $6,840 $6,840 $6,840 $6,840 $6,840 $3,000 $3,000 $3,000
Page 2
Appendix
Table: General Assumptions
General Assumptions
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $0 $0 $2,801 $5,042 $7,199 $9,660 $11,265 $11,825 $11,888 $0 $0 $0
Direct Cost of Sales $0 $0 $280 $504 $720 $966 $1,127 $1,183 $1,189 $0 $0 $0
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $280 $504 $720 $966 $1,127 $1,183 $1,189 $0 $0 $0
Gross Margin $0 $0 $2,521 $4,538 $6,479 $8,694 $10,139 $10,643 $10,699 $0 $0 $0

Gross Margin % 0.00% 0.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 0.00% 0.00% 0.00%
Expenses
Payroll $3,000 $3,000 $6,840 $6,840 $6,840 $6,840 $6,840 $6,840 $6,840 $3,000 $3,000 $3,000
Sales and Marketing and Other $0 $0 $100 $100 $100 $100 $100 $100 $100 $0 $0 $0
Expenses
Depreciation $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Rent $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Payroll Taxes 15% $450 $450 $1,026 $1,026 $1,026 $1,026 $1,026 $1,026 $1,026 $450 $450 $450
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $4,180 $4,180 $8,696 $8,696 $8,696 $8,696 $8,696 $8,696 $8,696 $4,180 $4,180 $4,180
Profit Before Interest and Taxes ($4,180) ($4,180) ($6,175) ($4,158) ($2,217) ($2) $1,443 $1,947 $2,003 ($4,180) ($4,180) ($4,180)
EBITDA ($4,000) ($4,000) ($5,995) ($3,978) ($2,037) $178 $1,623 $2,127 $2,183 ($4,000) ($4,000) ($4,000)
Interest Expense ($1) ($2) ($3) ($3) ($4) ($5) ($6) ($7) ($8) ($8) ($9) ($10)
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($4,179) ($4,178) ($6,173) ($4,155) ($2,213) $3 $1,448 $1,953 $2,011 ($4,172) ($4,171) ($4,170)
Net Profit/Sales 0.00% 0.00% -220.37% -82.41% -30.74% 0.03% 12.86% 16.52% 16.91% 0.00% 0.00% 0.00%
Page 4
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $0 $0 $2,801 $5,042 $7,199 $9,660 $11,265 $11,825 $11,888 $0 $0 $0
Subtotal Cash from Operations $0 $0 $2,801 $5,042 $7,199 $9,660 $11,265 $11,825 $11,888 $0 $0 $0
Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $2,801 $5,042 $7,199 $9,660 $11,265 $11,825 $11,888 $0 $0 $0
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations

Cash Spending $3,000 $3,000 $6,840 $6,840 $6,840 $6,840 $6,840 $6,840 $6,840 $3,000 $3,000 $3,000
Bill Payments $33 $999 $1,030 $1,961 $2,184 $2,400 $2,642 $2,799 $2,852 $2,795 $992 $991
Subtotal Spent on Operations $3,033 $3,999 $7,870 $8,801 $9,024 $9,240 $9,482 $9,639 $9,692 $5,795 $3,992 $3,991
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $3,133 $4,099 $7,970 $8,901 $9,124 $9,340 $9,582 $9,739 $9,792 $5,895 $4,092 $4,091
Net Cash Flow ($3,133) ($4,099) ($5,169) ($3,859) ($1,925) $320 $1,683 $2,086 $2,096 ($5,895) ($4,092) ($4,091)
Cash Balance $25,667 $21,568 $16,398 $12,539 $10,614 $10,934 $12,617 $14,704 $16,800 $10,904 $6,813 $2,722
Page 5
Appendix
Page 6
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting Balances
Current Assets
Cash $28,800 $25,667 $21,568 $16,398 $12,539 $10,614 $10,934 $12,617 $14,704 $16,800 $10,904 $6,813 $2,722
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $28,800 $25,667 $21,568 $16,398 $12,539 $10,614 $10,934 $12,617 $14,704 $16,800 $10,904 $6,813 $2,722
Long-term Assets
Long-term Assets $10,800 $10,800 $10,800 $10,800 $10,800 $10,800 $10,800 $10,800 $10,800 $10,800 $10,800 $10,800 $10,800
Accumulated Depreciation $0 $180 $360 $540 $720 $900 $1,080 $1,260 $1,440 $1,620 $1,800 $1,980 $2,160
Total Long-term Assets $10,800 $10,620 $10,440 $10,260 $10,080 $9,900 $9,720 $9,540 $9,360 $9,180 $9,000 $8,820 $8,640
Total Assets $39,600 $36,287 $32,008 $26,658 $22,619 $20,514 $20,654 $22,157 $24,064 $25,980 $19,904 $15,633 $11,362
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $966 $965 $1,888 $2,104 $2,312 $2,549 $2,703 $2,757 $2,762 $959 $958 $957
Current Borrowing $0 ($100) ($200) ($300) ($400) ($500) ($600) ($700) ($800) ($900) ($1,000) ($1,100) ($1,200)
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $866 $765 $1,588 $1,704 $1,812 $1,949 $2,003 $1,957 $1,862 ($41) ($142) ($243)
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $866 $765 $1,588 $1,704 $1,812 $1,949 $2,003 $1,957 $1,862 ($41) ($142) ($243)
Paid-in Capital $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Retained Earnings ($400) ($400) ($400) ($400) ($400) ($400) ($400) ($400) ($400) ($400) ($400) ($400) ($400)
Earnings $0 ($4,179) ($8,358) ($14,530) ($18,685) ($20,898) ($20,895) ($19,446) ($17,493) ($15,483) ($19,654) ($23,825) ($27,995)
Total Capital $39,600 $35,421 $31,243 $25,070 $20,915 $18,702 $18,705 $20,154 $22,107 $24,118 $19,946 $15,775 $11,605
Total Liabilities and Capital $39,600 $36,287 $32,008 $26,658 $22,619 $20,514 $20,654 $22,157 $24,064 $25,980 $19,904 $15,633 $11,362
Net Worth $39,600 $35,421 $31,243 $25,070 $20,915 $18,702 $18,705 $20,154 $22,107 $24,118 $19,946 $15,775 $11,605
Page 7

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1.0 Executive Summary.....................................................................................................................1

7.4 Projected Cash Flow...............................................................................................................15

1.0 Executive Summary

$90,000 Gross Margin

Year 1 Year 2 Year 3

The objectives for the first three years of operation include:

 To create a service-based company whose primary goal is to exceed customer's

1.2 Keys to Success

2.0 Company Summary

HodgePodge Sealcoating Company, soon to be based in Washington, PA, is a sealcoating

HodgePodge is a seasonal business as a sealcoat cannot be applied when it is too cold or if it is

2.1 Company Ownership

HodgePodge is a sole proprietorship owned and operated by Dan Slopster.

2.2 Start-up Summary

HodgePodge will incur the following start-up costs:

Total Requirements $40,000

Table: Start-up Funding

Liabilities and Capital

Loss at Start-up (Start-up Expenses) ($400)

Total Capital and Liabilities $39,600

Total Funding $40,000

4.0 Market Analysis Summary

4.1 Market Segmentation

HodgePodge's market can be segmented into two groups:

Table: Market Analysis

Chart: Market Analysis (Pie)

Market Analysis (Pie)

Middle to upper class

4.2 Target Market Segment Strategy

4.3 Service Business Analysis

The sealcoating business is made up of primarily independent contractors, larger paving

4.3.1 Competition and Buying Patterns

5.0 Strategy and Implementation Summary

HodgePodge will be aggressively courting new customers by leveraging their competitive

5.1 Competitive Edge

5.2 Sales Strategy

5.2.1 Sales Forecast

Table: Sales Forecast

Direct Cost of Sales Year 1 Year 2 Year 3

Chart: Sales by Year

$120,000 Middle to upper class

$100,000 Older people

HodgePodge will have several milestones early on:

Milestone Start Date End Date Budget Manager Department

Business plan completion

Hiring three full-time employees and traing them

Feb `01Mar Apr May Jun Jul Aug Sep Oct

6.0 Management Summary

6.1 Personnel Plan

Total Payroll $62,880 $89,760 $89,760

7.0 Financial Plan

7.1 Important Assumptions

The following table details important financial assumptions.

Table: General Assumptions