Summer Training / Research Project Report: Aakarshan Mishra Roll No-SU1800001238 BBA (Batch 2018-2021), 5 Semester
Summer Training / Research Project Report: Aakarshan Mishra Roll No-SU1800001238 BBA (Batch 2018-2021), 5 Semester
Summer Training / Research Project Report: Aakarshan Mishra Roll No-SU1800001238 BBA (Batch 2018-2021), 5 Semester
ON
Submitted By:
AAKARSHAN MISHRA
Roll No-SU1800001238
BBA (Batch 2018-2021), 5th Semester
AAKARSHAN MISHRA
TABLE OF CONTENT
Executive summary 1
1.3 Promoters 9
3.3 Objectives 33
3.4 Scope of the study 33
3.6 Hypothesis 34
3.7 Limitations 35
Data
Data analysis
Graphical representation
Interpretation of Data
5.1 Findings 61
5.2 Suggestions 62
5.3 Conclusion 63
5.4 Bibliography 64
5.5 Annexure 66
Table No Particulars Page No
4.2 Table showing which age group customers visit Big Bazaar 38
store
4.3 Table showing what is the customer occupation those who are 39
visiting Big Bazaar.
4.8 Table showing which source made them to buy product at Big 44
Bazaar.
4.10 Table showing that will Big Bazaar provide more type of 46
company product in one product category?
4.11 Table showing is store has space for moving around for 47
product?
4.13 Table showing how Big Bazaar reminding & intimating their 49
store discounts & price to all customer?
LIST OF TABLES
4.14 Table showing, the customer service department in store is 50
effective in providing service?
4.15 Table showing will Big Bazaar offers any special discount 51
prices?
4.16 Table showing are they waiting for a long time at the billing 52
sections at Big-Bazaar?
4.17 Table showing do you prefer food courts and gaming section 53
at Big-Bazaar?
4.20 Table showing what are the intentions to re -inter the store? 56
4.2 Chart showing which age group customers visit Big Bazaar 38
store.
4.8 Chart showing which source made them to buy product at Big 44
Bazaar.
4.10 Chart showing will Big Bazaar provide more type of company 46
product in one product category?
4.11 Chart showingis store has space for moving around for 47
product?
4.13 Chart showing how Big Bazaar reminding & intimating their 49
store discounts & price to all customer?
4.14 Chart showing, the customer service department in store is 50
effective in providing service?
4.15 Chart showing will Big Bazaar offers any special discount 51
prices?
4.16 Chart showing are they waiting for a long time at the billing 52
sections at Big-Bazaar?
4.17 Chart showing do you prefer food courts and gaming section 53
at Big-Bazaar?
4.20 Chart showing what are the intentions to re -inter the store? 56
The main objective of every commercial is to earn high profit, increase its sale revenue,
analysis the taste and preference of the customers and filling the needs and wants and
developing its business. To achieve the organization should attract the customer by giving more
and more discounts and offers with better quality.
The retail sector is the ever-green business sector in the Indian marketplace, each and every
retail company in the market is aggressive themselves. In order to win the customers sentiment
and to retail the customers for the longer period of time. In this current period Retail industry
is the fast mover to forthcoming sector, In India Big Bazaar play a valuable role. By
promotions, offers, Displays, window shopping etc. triggers the customers to buy the products
with no list in mind, Discounts, offers, combos, variety, low cost tempts the customers to buy
the products with no particular list on mind. The entire research report is based on customer
preference in choosing respect to Big bazaar, Rajajinagar.
This research is a marketing research and prepared with subjective to meet the primary
objective research. The primary data was collected from the Big bazaar customers by using
structured questions with the sample size of 100.
As per the study majority of the customers go for preferences purchase when there is a
monetary promotion taken place and they will spend more time to purchase. Most of the
customers will buy Apparels, cosmetic and personal use products on preferences purchase.
1
CHAPTER-1
INTRODUCTION
2
INDUSTRY PROFILE:
The activity of buying the necessity goods such as clothing, food and grocery etc. called as
shopping. sometimes it become a custom to the individuals and also a recreational activity.
sometimes it acts as an entertainment activity it involves window shopping and it doesn't
always results in purchase.
Retailing act as middleperson between the manufacturer and the consumer. Here the
individuals buy the products for their personal use for business purpose. Retail shops serves
wide assortment of products under the same roof and it is one of the growing sectors
in the Indian economy .
The promotional tools and strategy play vital role in attracting the customer towards the store.
they serve the customers with better quality of goods and services and satisfies their need and
wants.
The consumers’ needs and wants are satisfied through proper supply chain management, this
improves the demand of the products and this strategy helps to educate the individuals. in the
billing is done using electronic payment.
Retailing easily attracts the consumers towards the store by using very attractive promotional
tools. they procure the goods and products directly from the manufactures and they sell directly
to the consumers. The manufactures can also promote their products inside the store, they easily
analysis the taste and preference of the customers, they serve as they like. The customers may
also easily identify the products which are neatly arranged in the store layout.
About 8% of the Indian GDP is gaining from this retail sector. it provides huge of employment
opportunities to the individuals and improves standard of living.
TYPES BY PRODUCTS:
Provisions and Grocery products --some products requires cold storage and some
products are normal in room temperature.
Durables and hard goods-- such as utensils, sports equipment, Furniture and auto
mobiles etc.
3
Artistic goods--much as pleasant- sounding instrument, Gift items.
FORMATES OF RETAILING:
Hypermarket
This is one of kind of outlet where we can find wide verity of products and goods with lower
cost compared to other outlets. it is the combination of supermarket and the department store.
Warehouse store
Here we get high quality of goods and products in very low rate or at less cost.
Variety stores
Here in this store we get less collections of products with less cost.
Demographic
This outlet is operated by the family members which is smaller in size and concentrated on
selective category of the products with minimum collections,
Supermarket
This is the only store where the option of self-services is offered. it mainly concentrated on
eatables, food and grocery and restricted list of products on non-food category.
Specialty stores
This kind of outlets are majorly concentrated on one specific merchandise either on the
specializes products. it may be shoes, toys or automobiles etc.
Department stores
These are the very big offers variety of products with minimum cost which similar to the
collections of specialty stores.
General stores
These are the stores which serves goods and services to the rural group and satisfy their needs
and wants
Convenience store
These stores provide inadequate sum of products at more than normal price with easy check
outs this store deals with emergency and immediate purchase consumables.
4
Discount stores
These types of store had N number of products and sales goods and services at very price
compared to the other stores.
Mall
The outlook and the ambience are very attractive. it includes products, food and
entertainment under single roof. we can spend more time here.
Category killers
Here we will get wide variety of products under the single category at comparably lower
prices as compares and helps to solve their confusion and gives more information about the
products.
Vending machine
It is small and a kind of automated machine where the customers can drop money over the
machine and then they can get the products. based on the income of the customers the will
buy the products and the services.
Boutique
These are called as concept stores, these are the stores are tiny in size and only concentrate
single brand.
TESCO:
5
COSTCO:
This is the largest retail store in the world. started in the year 1962. Almost 12000
outlets operating in 30 nations this is the highest profit gaining retail outlet in the
world and also highest number of employees are working here.
KROGER:
It handling convince store and the super store. Headquarters is at united states of
America Around 3000 stores are there all around the world Established at 1883.
CARREFOUR:
Head office is at Eisen, Germany. 9800 stores across the world. established in the year
of 1946.
METRO:
It is a kind of departmental store. started in the year 1964. Head office is at Germany.
AMAZON.COM:
It is a discount store and the hypermarket. Almost 200000 employees are working.
Operating in more than 30 countries.
KEY CHALLENGS:
Pricing: As we all known Indian are money minded. Low pricing attracts more
number of customers and it helps for expansion and long running of the store. It is the
quickest and the easiest variable to change.
Target audience: customer are the most important factors of the retail industry. It acts
as a fuel for retail booming.
Merchandise: it is the very important goal. It comprises of activity such as acquire the
needed product and services at the accessible time, quantity and place.
The level of income is high among the individuals and the standard of living
increases.
Number of working women increases day by day, they like to buy quality of products
at short intervals of time.
It provides wide variety of quality products under one roof and helps in managing the
time in an effective manner.
7
COMPANY PROFILE:
FUTURE GROUP:
Tasty treat, Fresh and pure, Clean mate. Ekta, Premium, Golden Harvest, such are the Home
products of the future Group. Future venture and Generali Future are the monetary services
and other services of are supply chain management, Brands, Future learning.
Retail services assortments of retail group:
Home town
E-retailing
Food bazaar
Big Bazaar
E-Zone
8
PROMOTERS
BIG BAZAR:
The largest hyper market chain in India is Big Bazar
Business: Retailing
Established: 2001
Format: hypermarket
9
We shall ensure that sincerity, Hardworking and the positive attitude among employer and
the team motivates to achieve goal and it uplift the step of success.
Consumption is through providing better employment opportunity and income.
Based on this theory Big Bazar serve all the classes of people equally such as upper middle
classes, lower middle classes.
2002:
At high street phoenix Mumbai, in Big Bazaar food bazaar as become the part of it
2003:
Big Bazar launched its new store in Nagpur with tiers of two cities.
Big Bazar gets ready to welcome 10th million customers at Gorgon store.
2004;
Big Bazar and food Bazar was won national award and the most Admiral Award.
During Diwali in a single day the company profit was touched Rs 10 million.
2005:
In Tarapur central warehouse RIFD and SAP was
implemented.
10
2006:
The jewelry store called Navars was launched the store.
Sangali farmers become the largest ever customers with the Rs.137367 shopping bills
2007:
In Kanpur 50th store was launched.
The Champaign called “power one “was started to save Indian children.
2008:
The new campaign called MahaBachat was launched.
2009:
Youth icon Mahindra sing Dhoni and Aswin, was chosen as a brand ambassador of
Big Bazar.
2010:
In third consecutive year Big Bazar won CNBC consumer award.
For Big Bazar price challenge Vidhya Balan was chosen as Brand Ambassador.
2011:
Aadhar wholesale store was started at kalo at Gujrat and also it enters rural wholesale
and distributing business.
2012:
Kapoor chosen, Sakshi Tanwae and Ram brand ambassador to promo turnover.
11
“Kids’ cookies “was launched with Disney.
2013:
The Big bazaar profit club was introduced for unique customer membership.
2014:
Big bazaar is planning to invest Rs.100 crores for marketing
2015:
Online shopping facility was started
Pay on delivery.
2016:
Future group negotiation with grocery retailer hyper city for a tentative and they
started end of the year.
2017:
They focused more on social media for influence customer and they give 180000
offer coupons.
They reached 20000 crores. It’s one of the best performance by any chain retail in
India.
2018:
Big Bazaar in order to increase footfall in its offline store, has partnered with online
giant google to create” smart search” where the query will get exclusive offers
which can
QUALITY POLICIES:
valuing and Nurturing relationship: maintaining good customer relationship and
analyze the customer and try to satisfy their needs and wants.
12
Leadership: it is the only element which safe guards the interior principles and took
the business to the higher level.
Respect and Humility: Giving values to the words of others and encourage their
thoughts and ideas. Maintain the harmonious relationship with the customers.
Introspection: it motivates everyone to think about them and take self-decision what
should be done and what not.
Indians: self-confidence and self –assurance helps use to achieve greater objectives
and that helps us to safe gaur our interest Openness: it encourages everyone to think
on own, share their ideas and thoughts publicly without any fear.
Adaptability : get easily adjustable to the situation and try to work on it for the
betterment.
Flow: start learning new- innovative things and experience those things helps to gain
more knowledge.
13
PRODUCT/SERVICES PROFILE AREAS OF OPERATION(DEPARMENTWISE)
STORE HEAD
ASSISTANT STORE
MANAGER
OPERATION SUPPORT
TEAM TEAM
ASSISTANT
SALES
MANAGER CS
D
DEPARTME HUMUN
NT
HEAD RESOUR
MANAGER
CASHI SE
ER
ASSISTANT
DEPARTME MAINTENANCE
NT
LOGOST
IC
ADMINSTRATION
TEAM VISUAL
MEMBER MERCHANDISING
14
DEPARTMENT WISE
DEPARTMENT MANAGER
ASSISTANT DEPARTMENT
MANAGER
SUPERVISI
OR
TEAM
LEADER
ASSOSIA
TE
15
The big bazaar is a one of the main supermarkets in India. The big bazaar is present in more
than 90 cities in the country’s top hypermarket network to keep many of its stores a new
renovated look. An improved mix and better classification merchandized help attract new
customers, increase basket size exist customers. Food bazaar by offering greater variety
focused on increasing the size of the ticket. Shops also have fresh fruits and vegetables a larger
product, and customers have been brought back to the store more often. More importantly, it
focuses on the elimination of their kitchen by the customer sheva labour won the negative mind
and heart share - share many customers.
The Big Bazaar is the future of India Limited owned retail discount store chain, in the
subway, medium and small cities are currently more than 50 stores. Big Bazaar, etc., as a
combination of the choice of modern retailing, convenience and health of the Indian market
look and feel. It works the same economic model as Wal-Mart and many Indian
cities and small towns with considerable success. The idea was by entrepreneur
discipline Biyani, limiting future head of retail lead. Big Bazaar is not just a discount store. It
TPO foreign currency every need your family, where scores than other stores Bazaar
advocating its currency value to customers in India. Big Bazaar is always for high service
and low prices. Currently only Big Bazaar stores in India. This is the fastest growing
department store chain Big Bazaar is where you get the price lower than the MRP available
products, set prices, convenience and quality standards to a new level goal.
16
Men’s
accessories Toys and sports Ice cream
LADIES
WEAR Books and Coffee and tea
stationeries
Ethnic wear STAPLES:
New business
Ladies western development Spices
Home decors
1. FINANCE DIVISION
2. MARKETING UNIT
4. DEPARTMENT OF SALES
5. OPERATION UNIT
17
a. CUSTOMER SERVICE DESK
b. ADMINISTRATION DEPARTMENT
c. MAINTANCE DEPARTMENT
d. LOGISTICS DEPARTMENT
Infrastructural Facilities:
Parking area
Fire exit
Restrooms
Wheel chairs
Mother’s room
Store ambience
Trail room
Drinking water
Lifts / Elevators
More
Reliance fresh
Shopper stops
Metro
Food world
D-mart.
18
Schemes and Innovation
Big bazaar has come with the new schemes and innovations which helps to gain customers and
helps to gain goodwill in the society and inversely help to reach the targets and to gain higher
rate of profit.
Schemes and Innovations which are adopted by the big bazaar such as follow.
Mega saving (Maha bachat) – The idea behind this scheme is mega saving was
introduced in the year 2006 as a single day campaign with the promotional
offers across the company outlet.
Great exchange offer: under this scheme the customers are allow to get the
junk materials from their home such as old newspapers, clothes, toys etc.
exchange their goods and get coupons. later on, when they shop goods the
amount will be redeemed, it is implacable in all over India.
19
2007 – most admired retailer of the year . (large format , multi
products)
2007 – most admired retailer of the year (grocery and food)
SWOT ANALYSIS:
STRENGTH:
Serving customers according to their needs and wants.
WEAKNESS:
Less number of billing counters it distracts the customers.
OPPORTUNITY:
Establishment of outlets at sub –urban area.
THREATS:
Global top retail establishment affects the growth.
20
FUTURE GROWTH AND PRESPECTIVE:
Planning to increase the number of outlets, especially Brand factory.
21
CHAPTER-2
REVIEW
22
THEORETICAL BACKGROUND OF THE STUDY:
Marketing is old as the human civilization. In the ancient period marketing was too different
from today, that time it was related only with sale product or battering. But recent time is too
change, full of advertisement and full fil customer satisfaction and try to get more sale through
CRM.
Marketing is more important for any company, because so many competitor and every want
get market share and customer.
The word of market is most wider spread word, its include every resource of marketing and it
is involving to provide all the necessary facilities of goods and services through directly from
manufacturer or creator. Marketing is the most important factors in creation of effective use of
resource and there is an urgent need in the developing country for building up the supply of the
market manager.
MEANING OF MARKET
Market means where buyers and seller are meeting for the trade it’s called marketing.
MEANING OF MARKETING
SCOPE OF MARKETING:
Goods: - it is tangible product. Where it can not only sale person to person but can
also through internet and phones.
Services: - it is intangible. Service sector industry is doing well more than 60% of
GDP coming through this sector only.eg- Hospitality, transport, banking etc.
Events: - events are the things which creates awareness to the people about the recent
aspects in view of the further things.
Information: - usually we gathered information through internet, books, magazines,
Wikipedia, website etc.
23
GOALS OF MARKETING:
24
MARKETING MIX:
MARKETING MIX
PRODUCT PRICE
VARIETY LIST PRICE
QUALITY DISCOUNT
DESIGN ALLOWANCES
FEATURES
OFFERS
BRAND NAME
PAYEME
PACKAGING NT
SERVICES PERIODS
CREDIT
TERMS
PLAC
E
PROMOTIONS
CHANNELS
ADVERTISING COVERAGES
SALES ASSORTMENTS
PROMOTIONS LOCTIONS
PERSONAL INVENTORY
SELLING TRANSPORTATI
PUBLIC ON
RELATIONS LOGISTICS
25
IMPORTANCE OF MARKETING:
To achieve organizational goals and objectives.
Helps to provide goods and service which the service wants.
To increase standard of living of the people .
Economics growth of the country .
To helps in adoption of the new technology.
To achieve maximum efficiency production and productivity.
Convenience - Preferring things that area unit simple like a subsiding for a close-by building.
Convenience is taken into account a powerful sort of client motivation.
Effort- The satisfaction that results from effort. as an example , a client who
gains a way of accomplishment from a diy project.
User interfaces - Some customers can like the only program potential. Others can like
countless buttons to play with. this will be the maximum amount concerning preference as
would like.
Stability vs variety- Customers who would prefer the same exact shoes they purchased a year
ago in the same season versus customers who prefer an incredible variety of shoes and avoid
repeat purchases.
26
Risk – The risk tolerance of the client. Applies to apparently innocuous things like getting
complete new} brand for the primary time.
Time - Time preferences like a client who prefers associate degree attentive waiter
who drops get each five minute versus a client who does not need to feel rush.
Customer services- It is well known in the customer service industry that some
customers prefer friendly service and others prefer diligence and professional distance
. For example, a hotel porter who engages in friendly conversation versus dry information about
the room and hotel.
3. Employees Hedonism
27
product related and situationalfactors soico-cultural, demographics factors
1. Time availability Gender
LITERATURE REVIEW:
I. WILLETT AND KOLLAT (1967) – Examined that customers personality and their
intellectual capability manipulate more on inclination purchase.
II. HOCH AND ROOK (1985) -It has focused on the cognitive and emotional response
which experienced by the consumer during purchase. it is the psychological model of
consumer preferences buying. It deals with certain characteristic they are as fellows
An unexpected and the unstructured aspiration perform.
The situation of mental disequilibrium performs.
The commencement of emotional conflict and effort.
Lessening in the cognitive evaluation
III. GOODEY & ABRATT (1990) – Examined that Manufactures and the retailers in
the industrialized countries spend large sum of amount on personal ad and
the promotion to increase the sales on merchandise through “preferences buying “.
In – store stimuli hold true across culture. Analysis of variables such as
brand loyalty, specific outlet and presence of shopping list also impact on
cross cultural basis.
28
IV. PIRON (1991) –preferences purchase is a phenomenon that are started trigger the
consumer and he demonstrated about how the new updating improves over the previous
buying procedure.
V. Et al DITTMAR (1996) – Determined that gender and the societal group effect on
preferences buying of instrumental and free time items which projects
their self-determination and action. Usually girls tend to procure the representative
and self – significant goods which are associated with their look and
emotional aspects of self .
VI. FERRELL & BEATTY (1998) – Explained that preference shopping tempts the
customers to immediate purchases which are without any pre –shopping
objective either to buy the particular merchandise category. The buying of
an item which is out of stick and reminded during encountering the
product are excluded from the preview of preferences buying
VII. WOOD (1998 ) – Declared that economic and the cultural factors of person such as
low-down level of the house hold returns indulger into spontaneous purchase.
VIII. HAUSAMAN (2000) – Explained preferences buying is a hedonic need
predominately motivated by the achievement of advanced wants and needs
which are term under the Maslow’s Motivational needs and efforts to assure the
advanced categorize needs in this hierarchy lead to different type of
preferences buying behaviour.
IX. LEE AND KACCEN (2002) – Examined in the aspects of intellectual perspective, the
hypothesis of individualism and collectivism give important insights
about consumer’s preference behaviour. Individualism are the more independent in
themselves in greater preferences purchase .
X. WONG AND ZHOU (2003) – Describe the experimental and informative aspects of
point of purchase (POP) triggers the inner motives to buy the particular products.
XI. Et al JONES (2003) – specification in product buying is the utter resultant of
involvement, enjoyment and desire buying.
XII. LUO (2005) – He practically showed that the peer group, family and the mental
capability impacts on spontaneous purchase.
XIII. SINGH AND KAUR (2007) – Deliberated that shopping attitude of the formative years
and found that sensory stimulus such as back ground music or feel of the
product music, odours. product play a very important in shaping the
29
shopping exercise of those role, exercise of those individuals and staff
preferences buying activity in them.
XIV. HARMANCIOUGLU (2009) – Recommended that uphold of the preferencesbehaviour
triggers and performance of novel goods, managers might emphasis on enthusiasm and
wide variety of products helps in their promotional activity.
XV. BASTIN AND YU (2010) – Examined that the in-store ambience and the layout and
design, promotional strategy used in the store helps to attracts more purchase in
preferences category.
XVI. Et al SHARMA. (2010) – Differentiated that preferences buying as hedonic
attitude that are associated with the feelings and the psychological motives
instead of thinking and functional benefits .
XVII. HULTEN AND VANYUSHYN (2011 ) – Also observed that impulsive
buyer is giving more notice to the in – store promotionthy, displays and the combo
offers.
XVIII. Et al CHANG (2011) – commented that individuals who had more optimistic emotional
responses to the retail atmosphere were more possible to make preference purchase.
XIX. KHALIFA AND SHEN (2012)- Experimented that cognition of the consumers
moderate the relations among preferences purchase and actual list of unplanned buying.
XX. SINGH AND KAUR (2007) – Examined that the shopping attitude of the teenagers and
found that the sensory stimulus such as melody tune, enjoyable aroma of the products
play a significant role in determining and shopping of individuals and set off buying
activity.
30
CHAPTER-3
RESEARCH DESIGN
31
STATEMENT OF THE PROBLEM:
The study has been conducted on Big-Bazaar at Rajajinagar, Bengaluru. To find customer
preferences in choosing Big-Bazaar. This study done on certain aspect (income level, price,
selection of products satisfaction level of customers)
OBJECTIVES OF STUDY
To identify the purchase behaviour of the customer with respect to preference.
To know the preference purchase intension of customer before purchase.
To know the factors affecting preferences purchasing.
To understand which category of the products preferences by customer
RESEARCH METHODLOGY
Research is based on the scientific, logical and the systematics way of studying the tools and
techniques are used for the systematics procedure and to collect the data. Most of the data
collected by customers and some of the data collected by website or internet. Based on type of
study we can apply any kinds of research design.
For doing this study we adopted two type of research design: -
Descriptive research
Causal research
32
We mainly focused on descriptive research, in this we go one by one process and the aspect. It
briefly explains aspects what, why, when, how, and by whom. It is really helpful for statistical
calculation which help for the conducting the study.
This method also called primary data collection, this process consuming more time
for collecting row data. It can be done through personal, interview, by method of
observation and by filling questionnaire.
Resultant sources: -
This is also called secondary data. Where it is collected by internet, books, magazines,
newspapers, annul reports of company etc.
HYPOTHESIS TESTING:
Hypothesis:
H0: The frequency of visit to Big Bazaar Does not depend upon Monthly Income
Ha: The frequency of visit to Big Bazaar depend upon Monthly Income
33
Dependent variable- frequency of visit.
CHAPTER SCHEME
Chapter-1 introduction- to understand company profile, organisation culture that
Chapter-2 conceptual background and literature review -to understand regarding topic, and
Chapter- 4 data analysis and interpretation- to understand data collection and response on
34
CHAPTER 4th
DATA ANALYSIS & INTERPRETATION
35
4.1. TABLE SHOWING GENDER
GEND
ER
100
%
80
%
60
%
51 49
20 % %
%
0 MAL FEMAL
E E
RESPONDE
NTS
INTERPRETATION: -
From the above table it is inferred that 51% of respondents are male and 49% of respondents
are female.
36
TABLE SHOWING AGE GROUP OF CUSTOMERS
Above data collection the age group divided into (under -25(40%), 25-45(25%), 35-
45(20%), 45& above (15%). That show how the age group visit big bazaar.
100
% AGE GROUP
90
%
80
%
70
%
60
%
50 40%
% 25% 20% 15%
40
% UNDER - 25 25-35 35-45 45 AND
ABOVE
Axis
Title
INTERPRETATION: -
Majority of customers is youngster that seems to grow in future and company should
focus more on youngster by giving offers and better services.
37
4.3. TABLE SHOWING THE CUSTOMER OCCUPATION THOSE WHO ARE VISITING
BIG BAZAAR.
Above data collection customer occupation percent is -professional 33%, self-employed 17%,
student 19%, house-wife 23%, service 8%.
OCCUPATI
ON
PROFESSION
AL,
HOUSE WIFE, 33%
23%
STUDENT,
19%
17%
INTERPRETATION: -
As per graph majority of professional person is customer of Big Bazaar in high and also
contributed by house wife, student, self -employed. But service employed is less it is 8% that
38
is not sufficient. So, they should focus more on house wife & professional.
39
TABLE SHOWING MARITAL STATUS OF CUSTOMER
DATA ANALYSIS-
Above data collection marital status of customer single 29%, married 71%, that show how
you attract the customer (segment).
MARITAL STATUS
29%
71%
SINGLE MARRIED
INTERPREATION: -
As per marital status we can see that 71% married person visit Big Bazaar while only 29%
single person visit there. Married status people more targeted by Big bazaar.
40
TABLE SHOWING INCOME LEVEL OF CUSTOMER
DATA ANALYSIS-
Above data collection customer income level is- below 20000(40%), 20k-40k (30%), 40k-
60k (12%), 60k & above (12%).
INCOME
20K-40K, 30%
BELOW-20K, 40%
40K-60K, 18%
INTERPRETATIONS: -
Income level showing that 40% customer have their income level is below 20k and 30% has
20k-40k that mean 70% customer has income level below 40k .it is making easy to target
customer and their preferences.
41
TABLE SHOWING HOW FREQUENTLY DO YOU VISIT BIG-BAZAAR?
DATA ANALYSIS-
Above data collection customer frequently visit big bazaar- once -in week (23%),
once - in- 15 days (27%), once -in -month (31%), once - in- 2-3 months (19%)
VISIT OF BIG-
100 BAZAAR
%
90
%
80
%
70
%
60
% 31
30 27 %
23 %
% % 19
20 %
%
10
%
ONCE IN WEEK ONCEIN 15 DAYS ONCE IN MONTH ONCE IN 2-3
MONTH
INTERPRETATION: -
As per data collection there are 50% of customer visit of Big-Bazaar within 15 days where
23% once -in -week ,27% once- in -15 days,31% once -in- month,19% once -in 2-3 month
while majority of customer visit in once -in -month. Big bazaar should analyse data and come
with proper plan for attract more customer regularly.
42
TABLE SHOWING WHICH PRODUCTS DO YOU PURCHASE
MORE OFTEN AT BIG-BAZAAR?
DATA ANALYSIS-
As per data collection the customer more often purchase product at big bazaar – clothes 33%,
food-bazaar 37%, electronic 15%, home items 10%, accessories 5%
PRODUCT
PURCHASE
100
%
90
%
80
%
70
%
37
40 33 %
% %
30
%
15
20 % 10
10 % 5
% %
0
% CLOTHES FOOD-BAZAAR ELECTRONIC HOME-
ITEMS ACCESSORIES
INTERPRETATION: -
The Food-Bazaar market is one of leading market in Big-Bazaar there is 37% market but also
33% market of clothes if we see both of the market is 70%. Electronic, Home-items,
Accessories products not much attracting the customer.
43
TABLE SHOWING WHICH SOURCE MADE YOU TO BUY
PRODUCTS FROM BIG-BAZAAR?
DATA ANALYSIS-
Above data collection source made- to buy- products from big bazaar by customer- F.M -
radio 22%, Tele-vision 41%, News- paper 20%, friends/others 17%.
17
% 22
%
F.M RADIO
TELE-
20 VISION
% NEWS
PAPER
41
%
INTERPRETATION :-
Above in table we can see there is 41% customer know about Big-Bazaar by television but
also newspaper radio and friends/others also play crucial role to connect to customer. Tele-
vision is most important source to awareness about Big-Bazaar for customer.
44
TABLE SHOWING WHY DO YOU MAKE PURCHASE OF
PRODUCTS FROM BIG-BAZAAR?
DATA ANALYSIS-
Above data collection that show percentage of customer , reason for purchase -of -products
from big bazaar- better - quality 30%, low - price 33%, variety - of products 20%,various
- brands 17%.
100
%
90%
80%
70%
60% 33
50% 30
% % 20
40% 17 Column2
30% % % Column1
20%
10% REASON FOR PURCHASING
0% PRODUCTS
INTERPRETATIONS: -
The reason for purchasing products from Big-Bazaar is better quality (30%), low price
(33%),It means both has 63% reason to purchase product but also reason to variety of product
(20%) and various brand (17%) making purchase from Big-Bazaar. It can be provide more
45
customer if focus on low price and better quality.
46
TABLE SHOWING WILL BIG-BAZAAR PROVIDE MORE TYPE OF
COMPANY PRODUCTS IN ONE PRODUCT CATEGORY ?
DATA ANALYSIS-
As per data collection show that , response of customer 63%( yes)), 23%( no ), 14%( not-
many) 14% .
RESPON
SE
YES,
63%
NO,
23%
NOT-MANY,
14%
YES NO NOT-
MANY
INTERPRETATION: -
In the table it showing that 63% customer think that all kinds of brands product they get
whatever they have need, while 23% customer say no, and 14% not many so there is 37%
customer not getting their brands product.
47
TABLE SHOWING THAT HOW IS THE STORE SPACE IN BIG-
BAZAAR FOR MOVING AROUND FOR PRODUCTS ?
DATA ANALYSIS-
Above data collection show that how much percentage given by respondents , 7% small –
space, 65% free – space, 17% not – free space ,11% congested
RESPON
100 SE
%
90
%
80
%
70
%
60
% 65%
30
%
20
%
17
10 7% % 11
0 %
% SMALL- FREE- NOT-FREE CONGEST
SPACE SPACE SPACE ED
INTERPRETATION: -
As per data collection 65% customer think that in Big-Bazaar has free space but also 35%
customer not fever in free space at Big-Bazaar. Whereas 7%(small space),17%( not free
48
space),11%(congested).
49
TABLE SHOWING HOW IS THE RE-PRESENTATIVE
INTERACTION ARE AT BIG-BAZAAR?
DATA ANALYSIS-
Above data collection show re-presentative interaction at big bazaar- very good30%, good
35%, neutral 18%, bad 13%, very bad 4%.
INTERACT WITH
40 CUSTOMER
% 35
35 %
% 30
30 %
%
25
% 18
%
15 13
% %
10
%
4
5 %
0
% VERY GOO NUTR BA VERY
GOOD D AL D BAD
INTERACTIVE AT BIG-
BAZAAR
INRERPRETATION: -
As per data collection interactive with customer at Big-Bazaar is 30% very good,35%
good,18% nutral,13% bad,4% very bad. 35% customer is not impressed by re-presentive at
50
Big-Bazaar that is not good, here need to improve Re-presentative of Big-Bazaar.
51
TABLE SHOWING WILL BIG-BAZAAR REMINDING & INTIMATING
THEIR STORE DISCOUNTS & PRICE TO ALL CUSTOMER IN STORE ?
DATA ANALYSIS-
Above data collection showing how big bazaar reminding &Intimating their store discounts -
& price to all customer- yes -clear65%, no - clarity 20%, no - intimation at all 15%.
100%
90%
80%
70% 65%
60%
50%
40%
30%
20%
20% 15%
10%
0%
CLEAR INTIMATING NO CLARITY NOINTIMATION AT ALL
INTERPRETATION: -
Above data collection there is 65% customer think and believe that price and discount is clear
intimating and 20%(no clarity),15% not all clarity, if we will see above graph there is 35%
customer no clarity so that should to improve at Big-Bazaar.
52
TABLE SHOWING HOW THE
CUSTOMER SERVICE DEPARTMENT IN STORE IS EFFECTIVE IN
PROVIDING SERVICE?
DATA ANALYSIS-
Above data collection showing how is the customer service department in store is effective
in providing service – fast service 59%,slow service 21%,not sufficient - service 12%, not
good service
100
%
90
%
80
%
70
%
60
% 59
%
50
20
% 21
10 % 12 8
% % %
0
% FAST- SLOW- NOT SUFFICENT NOT GOOD-
SERVICE SERVICE SERVICE
SERVICE
INTERETATION: -
Above data collection at Big-Bazaar fast-service 59%, slow service 21%, not sufficient
service 12%, not good service 8%. As per data collection I conclude that 59% is fast service
while 41% should to improve in service of customer at Big-Bazaar.
53
TABLE SHOWING WILL BIG-BAZAAR OFFER ANY SPECIAL
DISCOUNT PRICES?
DATA ANALYSIS-
As per data collection showing that will big bazaar offers any special discount prices- yes
77%, no 23%.
special discount
offer
100
% 77
80 %
%
60
%
23
%
20
%
0 YE N
S O
INTERPRETATION-
Many customers are satisfied with discount and offer that given by Big-Bazaar. Where 23%
customer are not informed about discount and offer. Big-Bazaar should to do more work to
communicate with customer for informed discount and offer.
54
4.16. TABLE SHOWING ARE YOU WAITING FOR A LONG TIME AT
THE BILLING SECTION AT BIG-BAZAAR?
DATA ANALYSIS-
Above data table showing are customer waiting a long time for billing – yes 78%, no 22%
BILLING TIME
,, 0,
0, 0%
NO, 22%, 22% 0%
YES, 78%,
78%
INTERPETATIONS-
Above data collection its showing 78% customer does think that account counter take time to
billing and 22% customers doesn’t think that it takes but majority of customer high to say that
it takes time so it should improve and fast, it can be make more satisfied.
55
4.17 TABLE SHOWING DO YOU PREFER FOOD COURTS & GAMING
SECTION AT BIG-BAZAAR?
DATA ANALYSIS-
Above data table showing how do customer prefer courts & gaming section at big
bazaar- yes 68%, no 32%.
10
0
90
80
70
60
TITLE
AXIS
50
68
40
30
32
20
10
0
YES NO
AXIS
TITLE
INTERPRETATION-
Majority of respondents is high 68%(YES), compare to 32%(NO), Customer is preferring
food courts and gaming at Big-Bazaar. But it is 32% customer are not preferring food courts
and gaming at Big-Bazaar.it should be improve by new concept or change in design their
functional area.
56
4.18. TABLE SHOWING WHY DO YOU VISIT THE RETAIL STORES?
DATA ANALYSIS-
Above data table showing why customer visit the retail stores- buying interest 88% product
interest 8%, information seeking 2%, general interest 2%.
CAUSE TO
VISIT
10
0
78
90
80
70
60
50
40
30 18
20
2 2
10
0
BUYING INTREST PRODUCT INFORMATION
GENRRAL
INTREST SEEKING INTREST
RESPONSE
INTERPRETATION-
Above data collection it showing that “cause of visit at Big-Bazaar” main reason is buying
interest of customer and 2nd is product interest also 2-2 percentage information seeking and
general interest.
57
4.19 TABLE SHOWING HAVE YOU PURCHASED ANY PRODUCT AT BIG-
BAZAAR JUST BY VISITING FIRST TIME ?
DATA ANALYSIS-
Above data table showing customer have purchased any product at big bazaar just by vising
first time – yes 52%, no 35%, not -first time 10%, more than two times 3%.
PURCHASI
NG
MORE THAN
NOT-FIRST TWO-TIME, 3 ,
TIME, 0
10
YES,
52
NO,
35
INTERPRETATION-
As per data collection that we can see that above data (52% yes, 35% no, 10% not-first
time,3% more than two time,) it showing how they make decision for buy product visiting
first time at Big-Bazaar.
58
20. TABLE SHOWING WHAT ARE YOUR INTENTIONS TO RE-INTER THE
STORE ?
DATA ANALYSIS-
Above data table showing that what are customer re – inter the store – product quality &
availability 29%, customer service 10%, seasonal offers & discounts 28 %, low – prices
28%
RESPONSE
INTENTIONS TO RE-INTER THE
STORE
10
0
90
80
70
60
50
40 29 28 28
30
20
5
10
0
PRODUCT SEASON AMBIEN LOW
CUSTOM AL CE PRICES
ER 10 OFFERS
QUALITY & &
59
INTERPRETATION-
Above data collection it is showing that at Big-Bazaar the customer intentions to re- inter the
store cause of product quality, seasonal offers & discounts and low price. These three things
play an important role to attract customer to re-inter at Big-Bazaar.
60
TABLE SHOWING HOW IS BIG-BAZAAR MAINTAINING PRODUCT
QUALITY , QUANTITY
COMPARE TO OTHER RETAIL STORES?
DATA ANALYSIS-
Above data collection table showing how is big bazaar maintaining quality , quantity
compare to other retail stores- good 88%, normal 9%, not-good 2%, poor 1%.
100
%
90
%
80
%
70
%
60
%
50
%
40 88%
%
30 1%
% GOO NORMA NOT- POO
D L 9% 2
GOOD R
%
INTERPRETATION-
Above data collection, 88% customer think and believe that the product quality and quantity
at Big-Bazaar is good compare to other retail. While 9% customer think and believe that its
normal,2% not good and 1% poor.
61
TABLE SHOWING HOW DO YOU FEEL AFTER SHOPPING AT BIG-
BAZAAR ?
DATA ANALYSIS-
Above data collection table showing that how customer feel after at big bazaar- very
satisfied 46%, satisfied 24%, nutral-20, dissatisfied 7%, very dissatisfied 3%.
FEELING AFTER
SHOPPINGS
1
0.
9
0.
8
0.
7
0.
6
0. 46
5 %
24 20
0. % % 7
4 3
% %
0. VERY- SATISFIED NUTRAL DISSATISFIED VERY-
SATISFIED
DISSAT
INTERPRETATION-
As per data collection 46%- very satisfied customer, 24%- satisfied, 20%- nutral,7%-
dissatisfied, 3%- very dissatisfied. So, management should to make more satisfied customer
by their new change process.
62
Hypothesis:
H0: The frequency of visit to Big Bazaar Does not depend upon Monthly Income
Ha: The frequency of visit to Big Bazaar depend upon Monthly Income
ANOVA
How frequently do you visit Big-Bazaar?
Interpretation: -
The frequency of visit significantly varies with Monthly Income with significant value 0.00
which is less than 0.05. The frequency of visit to Big Bazaar depend upon Monthly Income
63
CHAPTER-5
64
FINDINGS: -
Based on the survey conducted in the organization investigation and interpretation of the
information gained during the assessment following finding are recorded.
55% customers are male who visiting at Big-Bazaar.
40% customers are youngster under-25 who visiting at Big-Bazaar.
33% customers are from professional back ground.
71% married customers at Big-Bazaar.
40% customers have below-20000 income per month.
31% customers are visiting once in month.
37% customers are purchasing food bazaar products.
41% customers say that tele-vision source made them to buy products from Big -
Bazaar.
33% customers purchase products from Big-Bazaar cause of low price.
63% customers say that Big-Bazaar provides more type of company product in
one product category.
65% customers response that Big-Bazaar has free space for moving around products.
35% customers response that re-presentative interaction is good.
65% customers response that Big-Bazaar reminding & intimating their store
discounts & price to all customer in store.
59% customers response in favour to fast service by customer service department.
77% customers response that Big-Bazaar offer special discount price.
78% customers say that they are waiting long time at billing section.
68% customers prefer food courts & gaming section at Big-Bazaar .
88% customers visiting retail stores cause of buying interest.
52% customers purchased any products at Big-Bazaar just by visiting first time.
29% customers intentions to re-inter the store cause of product quality and
availability.
88% customers say that Big-Bazaar maintaining product quality, quantity compare to
other retail store.
46% customers feel satisfied at Big-Bazaar after shopping.
65
SUGGESTION:
To attract more customers , Big-Bazaar needs to offer more brands of products.
Advertising through television and F.M radio needs to improved
Sign boards which show restrooms and trail rooms should be visible to the
customers, and also trial rooms are to be increased.
Increase the customer billing section transaction in store (for fast transaction).
Increase the food court and games section at Big-Bazaar to increase the customer
shopping duration.
Big-Bazaar can improve their customer satisfaction level, by providing better
service e.g.- home delivery etc.
The store should improve their promotional strategy.
Improvise the store design and store layout.
66
CONCLUSION:
The study concludes that majority of the customer like to purchasing at Big-Bazaar
cause of product quality, quantity discount, offers, service facility reasonable price
which make the customer satisfied and more comfortable in visiting the store again &
again.
Customers shop more in the food Big-Bazaar and the men’s wear department. And
also, customers feel that Big-Bazaar has variety of product for them.
Considering the fact that there is a lot middle class family in India, Big-Bazaar has
had a huge impact on the middle-class section of India, company should come with
promotional strategies and try to attract them because till now they not get market as
much they should get.
Big-Bazaar now a day known for huge discount and offers and customer attracting
towards sale is more. It is one of advantage for Big-Bazaar getting more customer.
67
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68
BOOKS: -
WEBSITE:
Future Bazaar(www.futurebazzar.com)
Future Brands(www.futurebrands.co.in)
Future Group(www.futuregroup.in)
Google search
Scribd.com
Wikipedia.com
69
ANNEXURE
Questionnaire
Name
1.Age:
A. Under 25 B. 25-35 C.35-45 D. 45 & ABOBE
2.Gender:
A. Male B. Female
3.Occupation:
A. Student B Self- Employed C. Professional D. Housewife
4. Are you?
A. Single B. Married
5. Monthly income:
A. Below 20000 B. 20000-40000 C. 40000- 60000 D. 60000 & Above
10. Will Big-Bazaar provides more type of company products in one product
category?
70
13.Will Big-Bazaar reminding & intimating their store discounts & prices to all
customers in store?
A.YES clear intimating B. NO clarity intimating C.NO intimation at all
16. Are you waiting for a long time at the billing section at Big-Bazaar?
A.YES B.NO
19.Have you purchased any product at Big-Bazaar just by visiting first time?
A. Yes B. No C. Not first time D. More than two times
23. Give your suggestion to improve the store more attractive and more
preferable.
71