MARKETING STRATEGIES OF NIRMAL SEEDS A CRITICAL STUDY CONDUCTED WITH SPECIAL REFRANCE WITH BULDHANA DIVISION INDEX

Sr. No
1

PARTICULARS
INTRODUCTION OF MARKETING ROLE OF MARKETING IN MODERN BUSINESS PRODUCT ORIENTED VIEW CONSTUMER OF MARKETING OBJETCTIVE OF MARKETING COMPANY ORGANIZATION APPLYING THE MARKETING CONCEPT STEPS IN SEED MARKETING SCOPE OF AGRICALTURAL MERKETING MARKET TING OF NIRMAL PRODUCT.

Pg. No.

COMPANY PROFILE

INTORDUCTION OF COMPANY HISTORY OF ANKUR SEEDS PROFILE OF NIRMAL CLASSIFICATION OF CROPS ACORDING TO CLIMATIC REQUIRMENT AND SEASON HIGH YELING VARIETIES

3.

APPENDEX
INDIA AGRICULTURE INDIAN SEEDS RESSEARCH & DEVELOPMENT PRODUCTION & PROCESSING PROBLEM OF AGRICUL TURE MARKETING IN INDIA

INTRODUCTION OF STRATEGY INTRODUCTION OF STRATEGY STRATEGY AT DIFFERENT LEVELS OF A BUSINESS STRATEGY ANALYSIS PROFILE OF WARDHA CITY IMPORTANCE OF THE STUDY OBJECTIVE OF THE STUDY LIMITATION STUDY METHODOLOGY OF RESEARCH RESEARCH AND STUDY IMPORTANCE OF THE STUDY OBJECTIVE OF THE STUDY LIMITATION OF STUDY METHODOLOGY OF RESEARCH SUGGESTIONS AND CONCLUSION SURVEY CONSUMER SURVEY DEALER SURVERY INTERVIEW SCHEDULE FOR COMPANY MANAGER

 BIBLIOGRAPHY

INTRODUCTION OF

MA RKETING

ROLE OF MARKETING IN MODERN BUSINESS

Human wants are unlimited and repetitive in nature. Business activity aim at acquiring of wealth converting it into desired from and marketing the final product available for exchange for the satisfaction of human wants. These activities fall under industry , commerce and trade. These three branches have one common function- the exchange function. Thus, marketing here means exchange of goods for money or money worth. Mainly , there two angles from which we can discuss the meaning of marketing product oriented, or old concept Costumer oriented, or new or modern concept. PRODUCTION ORIENTED VIEW It is traditional concept of marketing. The view is based on the assumption that the product whatever it is, acceptable to the customer. The count the choice or the behavior of the consumer. Marketing is the performance of business activity that direct the flow of goods and services from producer to consumer of user COSTUMER ORIENTED VIEW Marketing is related to the needs of the buyer. Only such Product are brought forward which can satisfy the wants and taster of the consumer. To please the after sells services are needed.

According to Williams J. Station, Marketing is a total system of interacting business activities design to plant, price, promote and distribute want satisfying product and services to present and potential customer.

MODERN CONCEPT OF MARKETING

Marketing occupies an important position in the organization of business unit. Marketing is a comprehensive term and it includes all resources and a set of activity necessary to direct and facilities the flow of goods and services from producer to consumer in the process of distribution. Marketing is a total system of business an ongoing process of 1)Discovering and translating consumer needs and desires Hito product and service ( through planning and producing the planned product ) 2) Creating demand for these product and services (through promotion and pricing) 3) Serving the consumer demand (through planning and physical distribution ) with help of market channels and then, in turn. 4. Expanding the market even in the face of the keen completion Philip Kotler has rightly remarked, marketing is analysis, organization, planning and controlling of the firm customer impinging resources, policies, activities with a view to satisfy the need and wants of chosen customer groups at a project. Thus the prime objective of modern marketing is the satisfaction of customers need. Therefore marketing function necessary to satisfy customer such as financing , storage, risk bearing and after sale services.

Consider the following famous passage in Gandhis writing hung on the wall of market- oriented corporations , The role of marketing is to deliver a higher standard of living. Marketing is a societal process by which individuals and group obtain what they need and want through creating offering and freely exchange product and services of value with other. Marketing has been described as The art of selling product The most important part of marketing is nit selling ! selling is only the tip of the marketing iceberg.

OBJECTIVE OF MARKETING
The success of marketing depends upon how and to what extend is had achieved its objectives. The main objectives. Of marketing are; 1)Determination needs and of wants of customer: All marketing activities revolve around the needs and wants; these can identify by marketing research. 2) Marketing Segmentation: The second object of marketing is to divide the whole market into several segments on some specific bases, e.g.. age, education, income, caste, location, etc. 3)Growth of Enterprise: The other object of the marketing is to archive overall growth of enterprise in term of sales volume and net profits. All activities of marketing must concentrated upon increase or maximization of net profits. But, it should be noted here that maximization of profits should be through satisfaction of customer need and wants.

4)

Increase in customers satisfaction : The main object of a business is to earn and maximize its net profits, but this objective can be achieved only if the customer of the enterprise is satisfied. Thus, all marketing activities, pro-grammas and policies should be framed towards satisfying the customers needs.

COMPANY ORGANIZATION APPLYING THE MARKETING CONCEPT

Managi ng
Directors Marketing planning, Productio Processin g Manager Marketi ng Manage Financia l Manage Personal r

Field Sale Manage Organization ,

Advertising Sales analysis, Budgeting,

Manager Marketing,

General Sales Manager

Forecasting Research Plans Promotion, Faciliting Services Inventory control

Sale Executive Customer

Services & Product

A more effective organization for the seeds industry is shown this chart here it is clear that the marketing concept has permitted the entire organization, those activities associated with marketing in the board sense are coordinated under one executive production planning, market expansion, dealer development and servicing all become functions of a coordinated program. The resources of the company are concert \nitrated in the area that will permit fullest expansion of business . The important areas production and processing are given emphasis by operational level clock cooperation among the executive manager of production processing and marketing 50 that program in each section can be oriented to provided rapid feed back from the customer on seed quality quantify packaging and other important areas

Steps in seed marketing

Production Contract open market

Procurement & assembly Processing Scope of agricultural marketing :

Agricultural marketing in broader sense concerted with the marketing of farm products by farms and of farmer and input services required by them in production of this farm products thus the subject of. Thus subjects of the output marketing is as old as civilization itself the importance of output marketing has become more conspicuous in the resent past with the increased marketable surplus of the croup and other agricultural commodity following the technological breakthrough .the market orientation of farming has increased .output marketing is a comparatively new subject famer in the past used such farm sector input as local seeds and farmyard manure .these input were available with them :the purchase of inputs

for production of crop from the market by the farmers was almost negligible . The importance of the farms input improved seeds fertilizer insecticides and pesticides farms machinery implement and credit in the production of farms products have increased in recent years the new agricultural technology is input responsive .thus the scope of agricultural marketing must includes both product marketing must includes both products marketing and out put marketing . Marketing function Channels Efficiency &cost Price spread Market integration Producers surplus Government police and research Training and statics on agricultural marketing

Marketing of Nirmal product

With a sprawling head office of over 6000sq ft in pachora regional offices and 6area office nirmal has a network covering 12 major state of India .the company periodically organize field day programs and demonstration in various part of the country to educate the farmers on the latest in agricultural practices . The company has organized seven regional demonstrations in the previous year and invited over 50.000 farmer to its programs .this activity is skillfully handled by the marketing department with a team

of nearly 85 employees and a dealer /distributor network of over 300 person .the company s policies are distributor and farmer friendly . the members of the marketing team in close contact with the farmer for the point of sale of seed to the time the produce is ready the marketing staff together with the distributor and dealers provide valuable information to the farmer for helping him in optimizing his output .

chaptar 2

Introduction of company
this work is based on a study conducted by me to know marketing strategy of nirmal seeds in with special reference. From 1976 to 2007 all through its journey of over a quarter century nirmal seeds pvt.ltd has carved a niche for itself in the field of agribusiness. An nirmal seed has earned the trust & confidence of the farming community mainly of its quality products nirmal seeds private limited was established in 1976 at pahchra Maharashtra .it launched its research and development activities in &received recognition from DSIR government in India in 1992 -1923 the objective of the research and development unit was to produces high yielding economical hybrids and varieties to suite the farms needs .the company bagged the national award for excellent research and development achievement in 1996. From 1976 to2000 .all through this journey of a quarter century nirmal seed limited has carved a niche for itself in the field of agribusiness by making a significant important in the in the agribusiness sector nirmal seeds has earned the trust and confidence of the farming community mainly because of its quality products today nirmal has become a synonyem for quality seeds. Nirmal seeds limited was established in pachara Maharashtra .it has launched its research and development activates in 1978 and received its recognition from DSIR government of Indiain 1992-93.the objective of the R&D unite was to produce quality high yielding and economical hybrids and varieties for farmer s need .company bagged the national award excellent D &D achievement in 1996.

Nirmal seeds is working on cotton okra paddy chili baronial tomato , oilseeds ,pulses sorghum maize and leafy vegetable .its products like nirmal 651 in cotton nirmal 40 in okry sonar in paddy nirmal 27 in sorghum chili nirmal 228 tomato 308 baronial jay and kirti ridgegourd latika and rekha bitter gourd Sheryl and Krishna have created craze in the market and farmers demand them by name in the market it has been the earnest endeavor of the company to the supply quality products to the user .quality of seeds is ensured both at the genetic and physical lecel under the strict vigilance of the quality control department .state of the art processing facilities ensure genuine planting material to the farmers solid scientific foundation competent production wing ,and well knit marketing network are the assets of the company and secret of its success past three decades have seen rapid pace of scientific development in agriculture sector .biotechnology has emerged as the most effective and significant tool in solving the problems in agriculture .nirmal seed has realized the future needs of the industry and has geared up for the same Biotechnology through biosafety for the benefit of the mankid is nirmal vision beyond 2001.nirmla seeds have realized the future needs of future needs of the industry and has geared up for the same .biotechnology through bio safety for the benefit of mankind nirmal vision beyond 2004

HSTORY OF NIRMLA SEEDS

Hybrid varieties are the first generation from crosses between two pure lines inbreeds open pollinated varieties clones or other population that is genetically dissimilar . Foods grain production in India is problem that contains all those associated with the nation substantial advances in food grain production must be made in India important of food grain have been at a level of about 5million tons and have recently been increased to million ton annually such imports have provided a means of reducing the foods shortage but in order to meet future population Indian agriculture must provided substantial increases in production . All the agriculture input seed hold the key position in India, where the majority of growers are small and marginal farmers, seeds a living embryo is a vital &basic input for attaining sustained growth in agriculture production in different agro climatic conditions .

PROFILE OF NIRMAL SEEDS

Modern

agriculture technique and proper crop management are to main aspects of more yield for the farmer even though seeds are natural gift human irrigation on important of this seeds have a help the farmers to get more yield hybrid seeds had brought about and revolution in the agriculture field there are many companies in India Who are engaged in manufacturing hybrid seed nirmla seeds ltd is one such company nirmal seeds pvt.ltd.is the important seeds company in India involved in research manicure and distribution of hybrid seeds .

ESTABLISHMENT

The Nirmal seeds ltd .was established in the year by five agriculture graduates in Nagpur recognize the needs for research and development for the seeds and to help farms in the country and the farmers in the vidharbha in particular this these full sighted graduate decided to set of nirmla seeds pachora aiat jalgaon.

PERSON TO HELP AT COMPANISE AFFAIRE

Mr. 2. Mr. 3. Mr. 4. Mr. 5. Mr.
1.

R.O.Patil (Managing Director) S.S.Patil (Director Marketing) D.R.Deshmukh (Director Production) S.R. (Director Finance) Biju kasikar (Director R&D)

ACHIVEMENT OF COMPANIES The company has done great deal of research in field of seeds development. It has hybrid varieties of cotton seeds, oils seeds, leadyfiger chilly, Wanrangal and other vegetable etc.

Along with research, the company has taken steps to see that these research benefits the farmers and quality seeds reach the farmers The company has state of the research laboratory where the company has developed hybrid verities of cotton seeds and other seeds. Some of the important vanities of hybrid cotton seeds developed of the company are Nirmal -1242. ALLOTMENT OF SEEDS PLOTS First of all, Plots and nature of soil are indentified required for particular needs. For this purpose the progressive farmers are contacted, and an agreement seeds production of desired crops is distributed on trail basis on successful completion of object more farmers are convinced for taking up the seed programmed. On first instance, the foundation seeds ate distributed to the farmers who same in their fields under the instruction of the technical staff of the company. CERTIFICATION Seed certification agencies are working in all the state. These agencies valid down the procedure under which the company can produce certified blue-labe, certified seeds means, guarantee if minimum standard of sees prescribed as per of certification e.g. percentage of germination, physical parity, treatment of and field level pufiry. PROCUREMENT OF SEEDS When the seed programmed is given to the farmers his is mace known to the terms and conditions, procurement procedure and procurement price of the seeds. These prefixed terms and price the company procures the final seeds from the farmers who by them self transport the same in the office of the company.

d)

TYPE OF SEEDS The company deals in different types of seeds which are classified as under. a) Fiber crop seeds cotton, jute b) Fiber crop seeds, Millets. jawar, bahra, mazie, c) Oil seeds sunflower,sesame. Groundnut, Vegetable crop seeds tindi, Bhendi,cobbage,chilli, Tomato, etc Raddish,

STIRAGE OF SEEDS After the seeds are harvested and ready for dispatch to the company dispatches the some for processing to its processing centre at 1)Tirupati, 2) Iurnoo, 3) Kisannagar ,4) Kalmeshwar,(Nagpur)5) 6)Kopawadi(Gujarat),7) Vaygaon dist (Buldhana) these processing plants are facilities by processing machines and storage facilities. PACKAING , BRANDING AND PRING The seed stock received from production plants and further graded eaned, the tested, and after packing and labeling are market ed under the brand name of Nirmal these total activities requires following procedure. PROCEDURE OF PACKGING AND WEIGHTING.

There are two types of packaging generally used for packing seeds. The ratified seeds is required to be packed and stit ched with blue-paper label and the container sealed worth lead seed seal at both side end of the bag.Hence ,cloth bags, jute bags, plastic bag are use in plastic bay use for the research variety packing. As per weight volume of the seeds are used. The weight and volume of the seeds pack in cloth bag are different crops. This is as per requirement of the seed per acre, e.g. Wheat seed is required per acre is 40kg;hence the packaging is of 40kg. Hybrid jawar is packed in3kg. Cloth bay, hybrid maire is packed in 6kg. Cloth bag. Hybrid bajra in 1, kg bag as per the per acre requirement. The cloth bag or jute bag are printed with company name and other details such as photo print of the crop for easy identification. Subsequently, the name of crop variety, weight or seeds packed date of test, validity date, name of producer are to be printed on the bags as per the seeds Act of 1966. All these labeling is done in an attractive style for easy identification and population of the brand. The vegetable seeds are packed in an attractive multicolor paper carton or pouches. The vegetable packaging size one small, and not on the basis of requirement of seeds per acre. The vegetable packaging sizes are 500 grams carton, 100 grams and 50 gm. Punches. The company seeds are sold in the market under the brand the name nirmal in the completion of seeds market the nirmal brands 80 % to 100 % are added over the procurement prices. The markup prices are considering the following factors.

Procurement price +Grading (processing ) changes +treatment material +labor charges+ gunny bags +primary transportation e.g .of of row seeds +secondary transportation up to dealer s town by railway or truck transport +Advertisement and sales cost +Dealer s commission .

CLASSIFICATION OF CROPS ACCORDING TO CLIMATIC REQUIREMENT AND SEASON

(KHARRIF June, July, august )

(Rabbi Oct ,Nov Dec)

NAME OF CROPS VEGITABLES Tomato-Bringal Chili Bhendi Cabbage-Cliflower Knollkhol,Radish,carrot,Bee t Cucubits,Pumpkin CEREALS&PULSES Jowar ,bajara,Maize Wheat Tur,Gram FIBRE CROPS Cotton,Jute OIL SEED CROPS Sunflower, Sesamum, Castor,Safflower Mustard, Rapeseed

CLIMATIC ZONES

SEASON

Tropical And Subtropical Temperate

Kharrif

Rabbi

Tropical Tropical Temperary&Subtropic al Tropical Tropical And Subtropical Subtropical

Sanii Rabbi Kharrif Kharrif Kharrif Kharrif

Kharrif

Temperate

Rabbi

HIGH YIELDING VARIETIES

THE future increases in food production have to come only through higher yields. Two major factors that will help to achieve this targets one large area under high yielding verities and the use of good quality seed. India has a sound base for farm research &highly talented research workers due to the good. Work of the scientists high yielding varieties. Hybrids are released from time to time to time some private seed companies with good R&D. Facilities have evolved hybrids in crops such as cotton, sunflower and vegetables The first break-through in new stand came in 1961 in &maize. This came as a result of a co-ordinate breeding which was conceived and put into action 1957. Co-coordinate agencies included the Indian council of agricultural research, Indian- council of agricultural Research institute .the introduction of new breeding maternal already invar storage of in breeding provided new germanium .by evaluating those materials is appropriate crosses and extensive testing it was possible to achieve in a very few years what might not be accomplish in a generation of independent breeding research efforts four releases were made in 1961 ganga -1 ganga-101 ranjt and deccan .since then additional hybrids have been released which includes Himalaya 123 &VL54 far

the hill ganga 3 as a replacement for Ganga safed 2&hi starch hybrids makka the important charcusties of these hybrids are high yielding ability .high response to fertilizer insect &disease resistance and acceptable grain color and type .

Chaptar .3
INDIA AGRICULTURE
AGRICULTUR in India is the means of livelihood of almost two third of the work force in the country .it has always been INDIN most important economics sector .the 1970 s saw a huge increase in India s wheat production that heralded the green Revolution in the country .the increase in post independence agricultural has been brought about by bringing additional area under cultivation extension of irrigation facilities use of better seeds, better techniques, water management, and plant protection. Dependence on India agricultural imports in the early 1960s convinced planners that Indias growing population, as well as concerns about national independence, security and political stability, required self sufficiency in foods production .this perception This perception led to program of agricultural improvement called the Green revolution, to a public distribution system, and to price supports

for farmers. The growth in food grain production is a result of concentrated efforts to increase all the Green Revolution inputs needed for higher yields: better seed, more fertilizers, improved irrigation, and education of farmers. Although increased irrigation has helped to lessen year-to-year fluctuations in farm production resulting from the vagaries of the monsoons, it has not eliminated those fluctuations. Non traditional crops of India, such as summer mung (a variety of lentil, part of the pulse family), soybeans, peanuts, and sunflowers, were gradually gaining importance. Steps have been taken to ensure an increase in the supply of seeds and fertilizers for reasonable price there are various seeds and fertilizers quality control laboratories in the country. Realizing the importance of Indian agricultural production for economic development, the central Government of India has played an active role in all aspect s of agricultural development. Planning is centralized, and plan priorities, policies, and resource allocations are decided at the central level. Food and price policy also are decided by the central government. Thus, although agriculture in India is constitutionally the responsibility of the states rather than the central government, the latter plays a key role in formulating policy and providing financial resources for agricultural. Expansion in crop production, therefore, has to come almost entirely from increasing yields on lands already in some kind of agricultural use. The monsoons, however, play a critical role in Indian agricultural in determining whether the harvest will be bountiful, or poor in any given year. One of the objectives of government policy in the early 1990s was to find methods of reducing this dependence on the monsoons.

Related: Crop insurance in India

INDIAN SEEDS
The central government established the National Seeds Corporation (India) in1963 and distribution of certified seeds of various Indian crops. In India, thirteen state seed corporation were established to arrange production and distribution of certified seeds. Production of breeder seed was organized by the Indian Council of Agricultural Research through interested breeders and scientists. The National seed corporation and state farms corporation breeder seeds .the availability of seeds increased eightfold during the 1980,from 391.4 tone in FY 9181 to 3.213 tone in FY 1988 .the production and amiability

Of seeds in india has increased enormously since the late 1970 s .the distribution of certified and quality seeds showed an increase from 140.000 tones in FY1979 to 568.000.tone in FY 1988.A buffer stock of seeds is maintained by the national seeds corporation by the northeastern state and by the state and by the state farms corporation of India for the other state against such unforeseen contingencies as floods droughts and diseases .

REASARCH &DEVELOPMENT
FOR a vast country like India with varied soil and climatic condition production of seeds suiting each climatic and soil type was imperative nirmal launched its research and development activities in 1976 with a view to providing innovative exotic and more farmer friendly planting material to the farmers. Nirmal commended its research activities in vegetable crops like okra, hot pepper, egg plant, cucurbits and field crops like cotton. The companys remarkable research achievements were reco0gnized by the DSIR government of India in 1993 The companies testing laboratory at Kinhi provides testing facilities for Biochemical Analysis, Fibre Testing, Molecular Biology, Tissue Culture, Soil & plant Analysis, plant physiology, Cytology, plant Pathology &Microbiology.

The company has various regional research stations for multilocation trials of advanced generation material. Nirmal has realized the future need of the industry and has geared up for the same. Biotechnology through bio safety for the benefit of mankind is Nirmals vision for the future. Nirmal has ventured into the field of transgenic research which includes incorporation of insect tolerance in cotton by using Cry L Ac and Cry X gene. The future projects includes incorporation of drought tolerance traits, improvising the quality of vegetables crops like delayed ripening of the tomato E company achieved its major breakthrough in cotton seeds in the year 1993 with Nirmal 651 cotton hybrid. Its suitability to dry land farming , early flowering and adaptability as excessive as well scanty rainfall made it an instant hit with the famer community .nirmal 651 was declared a notified hybrid in the in the all India coordinated cotton improvement project nirmal other two cotton hybrids nirmal 09 and Swedish -1have also been notified by the government of India for dry land cultivation in central Indian .

The year 2001-02 of cotton seeds .nirmal share in the cotton seeds industry is an astounding 18%incidentally nirmal also hold the largest share in proprietary cotton hybrid sales the output of nirmal cotton seeds is a remarkable 80 lakh quintals which is a 15% share cotton of the India cotton industry .nirmal s long staple cotton hybrid akka has given the best result in India with a staples length of over 32mm, Nirmla golden moment was in the year 1996 when the company received the national award for research form none other than the hone .minister of state for science and technology .today the company boasts of over115 hybrids in various in various crops .the company has 125heataes of land reserved specially for research .the company has a large collection of proprietary germplasm with novel traits of all crops . Our team of dedicated breeders works hard to give the best possible research products suitable to the farers requirement the company is applying advance

techniques like DNA fingerprinting marker assisted selection method , the speed of crop breeding treatment and various other biotechniques.

PRODUCTION &PROCESSING Beginning with a modest office of a little over 200sq .ft in 1976 and an initial production of 150 quintal nirmal received an overwhelming response from the people of vidarbha for its public bred varieties of cotton ,jowar and okra .the company then expanded its production activates to Andhra Pradesh gujrat and other parts of Maharashtra . With an ever increasing demand for its quality seeds nirmal started production in its own processing unites in the years 1983 at Tirupati and kisanagar. The company provide employment opportunities to over 30000 persons annually through its contract farming practices . these person residing in various parts of the country undertake seeds production for the company under the able guidance of our professional .the staff work hands in hand with the growers to check the isolation , genetic purity and health of the seeds in the field to facilitate production of excellent quality seeds . The company also provide guidance to the farms in the use of fertilizer .thus the farms gain expertise even for independent cultivation of various crops .the company has eleven state of the art processing plants with a production capacity of over 16000 tons a dehumidified storage capacity of 5000 sq m for medium term storage and 10.000sq m warehouses technology the plant provid facilities for drying ,preleasing .ginning delinking gravity separation and fungicidal gravity spar ration and fungicidal treatment .and weed during the laboratory test .the genetic purity seeds heath and vigo0

are tested before the seed are market .the company has also achieved high levels of seed purity with the genetic male sterility techniques .the failure percentage of our seeds in the lab and field tests is not even 1% the company has auto packing and accuracy in weight .PROBLEM OF

AGRICULTURE MARKETING IN INDIA

There are many problem IN agriculture marketing are the follows . 1)concentration process is very important for agricultural goods a long channel of distribution are needed and hence there are a large number of middle men.

2) There is high demand for transportation and storage faciliti9es in the harvest seasons in order to protect the produce from deterioration in quality in special transportation have to be provided .

3) To finance seasonal requirement more finance is necessary in a particular period. Financial need also varies from year to year depending upon the quantity it production.

4) Grading and standardization is important for agriculture product. But it is very difficult to great and standardizes the products, as there are many agricultural goods and one produce has many qualities.

5) Agriculture product does not create a demand. Advertising is not possible due to the limited resources agriculturist. As there are many qualities branding is also not an easy job.

6) There is price fluctuation in agricultural product due to the imbalance in supply and demand.

7) production of agricultural product is seasonal the consumption is regular and demand regular thought out the year commodities must be stored and made available to the consumer.

INTRODUCTION OF STRAEGY

Strategy is the direction and scope of an organization over the long term : which achieves advantage for the organization through its configuration of resources within a challenging environment. To meet the needs of marks and to fulfill stakeholder expectations In other words, strategy is about: Where is the business trying to get to in the long-term (direction) Which markets should a business compete in and what kind of activities is involved in such markets? (Markets; scope) How can the business perform better than the competition on those markets? (advantage)? What resources (skills, assets, finance, relationships, technical competence, facilities ) are required in order to be able to compete? (Resources)? What external, environmental factors affect the business ability to compete? (Environment)? What are the value and expectations of those who have power in and

STRATEGY AT DIFFERENT LEVELES OF A BUSINESS

around the business? (stakeholders) Strategies exist at several levels in any organization _ ranging from the overall business? (or group of business) through to individuals working it. Corporate Strategy _ is concerned with the overall purpose and scope of the business to make stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision _making throughout the business. the business .corporate strategy is often stand explicitly statement .

Business Unit strategy is concerned more with how a business competes successful in a particular market. It concern strategic decisions about choice of customers ,gaining advantage over competitors exploiting or creating new opportunities etc operational strategy is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategic direction .operational strategy therefore focuses on issues of resources processes ,people etc. how strategy is managed strategy is management in its broadest sense strategic decision decision that answer the questions above in practice a thorough strategic management process has three main compounds ,shown in the figure below

STRATEGIC CHOICE

STRATEGY IMPLEMENTATION

Str

STRAEGIC ANALYSIS This is all about the analyzing the strength of business position and understanding the important external factors that may influence that position. The process of Strategic analysis can be assisted by a number of tools, including. Scenario planning- a technique that builds various plausible views of possible futures foe a business Five Forces Analysis- a technique for indentifying the force which affect the level competition in an industry Marketing segmentation- a technique which seeks to indentifying the force which affect the level of competition in an industry Market segmentation a technique which seeks to identify similarities and differences between group of customers or users . Directional policy matrix a technique which summarizes the competitive strength of businesses operation in specific market competitor analyses a wide range of techniques and analysis that seeks to summaries a business a businesses overall competitive position critical success factor analysis a techniques to identify those areas in which a business must outperform the competition in order to succeed

SWOT ANALYSIS - a useful summary techniques for summarizing the key issues arising from an assessment of a businesses internal position and external environmental influence .

BULDHANA CITY Buldhana city is in the Buldhana these occupies central place in the district. It is one of the important railway junctions from where one can travel easily to Delhi, Chennai, Mumbai, kolkatta. Basically Buldhana was not the district place, on the country; it was the part of Nagpur district. But bruisers, by administration point of view formed separate district separate district and established district headquarters at Chikhali near Deulgaon raja was shifted ti Buldhana. More than 100 years completed for the formation of Buldhana city. PROFILE OF BULDHANA DISTRICT. LOCATION:The name of Buldhana is derived from the river Buldhana which flows along the western boarder of the district. The Buldhana valley forms the western potion of the district consisting of long strips of land BOARDER:The Buldhana district is surrounded by four district of Vidharbha, with Nagpur district on the east, chandrpur district on south, yavatmal district on south west, and Amravati and yavatmal. ADMINISTRATIVE SET UP: -

The district is administratively divided into 8 talukas which are as under.

1)

Buldhana 2) Chikhali 3) Deulgaon raja 4) sinkhed raja 5) khamgaon 6) Malkapoor 7) Motala

The area of the district is 6307 sq.km. and its population, accourding to 2001 xenus is 12,30,640 which is 1.27% of Maharashtra state. The maximum length of the district id 138 km and its breadth is 61 Km. TOPOGRAPHY :The district is divided into two parts. The North part comprises of hilly region of the satpuda ranges and covers major portion of Buldhana and Khamgaon Tashil. The southerm part comparises of the low living plains. RIVERS :The Buldhana River is the main river of the district. It rises at multai in satpuda ranges of madaya prasdesh with main tributaries the yashoda, the vena and the Bankali. The other river Bor is used to irrigation purpose by having a dam known as Yashwant Dharan on it. On the river Wardha two major irrigation projects via the upper Buldhana and lower Buldhana are under construction. CLIMATE:The district is realitvely cooler than Nagpur district. The climate is hot and dry. The northern part of district is a region of hills and plateaus. The rainfall increases as we go from the west to the east. The eastern parts of the districts receive more rainfall. The average

minimum and maximum tempters are 42 C and 15 x respectively. Average rainfall is around 1200 mm. POPULATION :As per current 2001 census, the population of the Buldhana district was 12,30,640. In which population male are 6.35.751 and female are 5,94,489. The urban population is 3,24,945 thats male is 1,68,225 and female is 1,56,720. Population as per the occupational structure is under. 1)Cultivators 1,15457 Agricultural Labor 1,51,332 2) Main workers 3,58,625 3) Household Industries manufachering , services & repair etc. 15,754 ADVERTISING POLICY OF NIRMAL NEWSPAPERS. Advertising in newspaper is important promotional tool. Advertising in newspaper is an important promotional tool. Advertisement should apply to specific regions and specific varieties. Company should prepared list of the most important Varieties, such as good seeds, their prices and the location of the dealer. CINEMA SLIDES

Company developed cinema slides for local condition. These should emphasis the local dealer and social crops. In slides show the dealers name and appropriate symbol has certified seed of high yielding varieties of paddy, mazie, Bajra and vegetables HOARDING This is one of the effective publicity media adopted by Nirmal, Multicolored and large enough to be easily seen. Also they should emphasize the company name as well as the local dealer location of hording should to insure their being seen by the maximum number of cultivators needing seeds. Sales of Nirmal seeds in different region of Wardha division Talu BULDH ka ANA Sale 70% CHIKH KHAMGA DEULGA MOTA MALKAP SINKHED ALI ON ON LA UR RAJA RAJA 60% 55% 60%

50%
Buldhana

55%
Motala

5%

Chikhali

Malkapur

NEWSLETTERS

Company issued These publications many people, timely advertisement of seasonal crop availability, prices, crops condition and dealer location can help sales. It can be developed by technicians for use by board cast stations in specific areas in the local language. MELA

Khamg Sinkhedraja aon newsletters or bulletins. Deulgaon

The mela is popular and it can serve a nation wide purpose, 80% of the rural population eventually attends these fairs, attractive mobile van equipped. With loudspeakers and cines ideas and hand out materials can be used to publicize good speed at these gathering. During the planting season, seeds vans could stationed near the mela with seed of recommended varieties for sale.

FIELD CEMONSTRATION A filed demonstration is first last always for educational purpose it deals with testing farm practices on farmers land for the purpose of teaching by example and motivates the farmer towards our product. ORGANISATION DOMONSTRATION 1)Training is a year rounds process 2)A demonstration should be planned to tell story. 3)A demonstration should be relate to problem of local interest. 4) Solution of problem is available in the field demonstration 5)Provide latest technical information. These are the main media of advertising in Nermal seeds Itd. TOURIST BAG ADVERTISING. The is a new media of advertising to adopt the only one Nirmal Company in the seeds company. This media is also best media of advertising in another word that is called traveling bag advertising these bag is the best media of advertising. POPULATION DISTRIBUTION IF BULDHANA

Population

Population Densities (Per sq. Km)

Sex Ratio (Females Per 1000 Males)

Population Division (Percent in 2001) Rural 73.6 Urban 26.4

1991

2001

1991

2001 195

1991 939

2001 936

1,067,3 1,230,6 169 57 40

PRODUCTS OF NIRMAL

PROSTERS FOR ADVERTISEMENT OF NIRMAL

DISTRIBUTORS NETWORK IN BULDHANA DISTRICT Kashikar trading company BULDHANA (Distributor if BULDHANA) DISTRIBUTORS NETWORK IN WARDHA DISTRICT Kashikar trading company BULDHANA (Distributor if Buldhana) Preferre Preferr Preferre Preferred Preferr Preferre Preferred d ed d Dealer ed d Dealer Dealer Dealer Dealer Dealer Dealer BULDH ANA 3 CHIKH KHAMGA ALI ON 3 3 MALKAP OOR MOTA DEULGA SINKHED LA ON RAJA 2 RAJA 2 3

Taluka place retailer or crops societies Village place retailer

Farmers 265)

(total retailer in the district are

IMPORTANTS OF THE STUDY As well as all are the ware of the fact that agriculture study is highly essential is in todays life. As we have seen in the recent past that the rate of responsibility every now and then has been put on the mismanagement of the various farm therefore, under the present scenario this will reveal the various problems faced by the agriculture.

OBJECTIVE OF THE STUDY The objective of the study entitled marketing strategy of Nirmal seeds in With special reference includes its following. 1)To know the problem faced by farmers. 2) To know the efficiency of the Nirmal seeds. 3)Protection of the other dasies and pesticide for Nirmal seeds. 4)Protection of the other daises and pesticide for Nirmal seeds. 5)To improve the satisfaction of farmers by various way. 6) Large production Nirmal seeds. 7)Early verity for the cotton verity of Nirmal651 (BT) and Nirmal 09(BT) LIMITATION OF STUDY The survey was restricted to Buldhana district only 10-20% variance may be observed in figure given by farmer farmers and dealers hesitate to disclose the information. Limitation of time is major constraints.

Lack of awareness amongst the channel number towards the feature of the products. IMPORTANT OF STUDY PROJECT Time factor, prejudices of surveyor is other important factor, which LIMITIS THE RESULTS OF STUDY. The study can be used for knowing the trend in Buldhana market also commercially it of great use to new entrance to identify channel members.

METHODLOGY OF RESEARCH A. Primary Data:1)Questionnaire 2)Interview A. Secondary Data:1)Company Booklet 2)Magazines 3)News Paper 4)Web Site. SUGGESTIONS FOR BETTER FARM INPUTS MARKETING Suggestion for improving the farm inputs marketing system are as follows:1. There is a need to increase the number of sale points, so that farmers have not to travel much distance to by the

farm inputs. This will save time and also minimize the travel cost. 2. There is also a need to develop proper distribution arrangements involving a combination of co-operative, government and private agencies, depending on the potential of the area. 3. Restrictions on the entry of marketing farms should be relaxed by marketing the farm inputs licensing policy liberal so as to increase competition and efficiency in farms inputs trade. 4. Wherever, co-operative institution have not been successful, private dealer should be encouraged to supplement the sales effort, The basic objective of the policy should be to make form inputs available to all the farmers at the time of need at reasonable price rater than strengthening of the co-operative organization.

5. Sales point should be developing into good agro-service centers. Such centers should provide- advice to the farmer on different aspects of farm inputs application in addition to making the Nirmal seeds, other inputs and service available to them. 6. Packing material and technology for farm input should be improve to minimize the change of loss during transits and storage as also storage as also of pilferage form the pages. 7. The procedure of linking credit with farm input supply should be simplified .

8. Farm inputs should also a need in small packets of 25 mm. 9. There is also a need to minimize the number of brand to avoid confusion among the farmers specially those who are illiterate or have poor education level. 10.The ratio of price of farm inputs should be maintained at level consistent with the normative use under different cropping patterns and soil condition.

CONCLUSION To strengthen the working and distributive system of seeds companies in the interest of the farmers a few conclusion are notated as under. 1. All the seeds companies should be controlled by the state. 2. There should be central laboratory in even stale. To Experiment the different type of seeds some companies can not maintain laboratory hence they always tray to pass the sub-standard seeds as a goods seeds by greasing the plans of certification authorities

3. Seeds price control boards should be establish at the central level of curb the profitalisation and corruption in seeds trade. 4. The dealers should bring back the unsold seeds in order to control determination in Quality they should helped in revalidation of such seeds. 5. Seeds survey procedures need to be worked out by GOI officials to provide information on market location, demand, production , supplies and a acceptance of new varieties. 6. Improve the seeds quality for taking the second production for winter season. 7. Protection of the other daises and pesticide for Nirmal seeds.

CONSUMER SURVEY
Name: - ---------------------------------------------Address: - ---------------------------------------------Contact number : - -----------------------------------1. Approx, Annual Income? Below 50,000 50,000-1, 00,000 1, 00,000-2, 00,000 more than 2, 00,000 2. Which factors influences your buying decision regarding AgroProducts?

Quality yield per hector Effectiveness Price Availability. 3. From where did you get the information of the companys products? Television Newspaper and Magazine Family-friend Dealers 4. What is the yearly average amount spent by you on farm inputs ? Below 10000 10000-25000 2500-50000 More than 500 5. How many hectares of land do you have? Less than 1 ha. 1-5 ha. 5-10 ha. More than 10 ha.

DEALERS SURVEY Name of dealer -------------------------------------Address --------------------------------------------------------------------------Contact number -------------------------------------1. Which companys dealership you have? Nirmal Eagle Subess Other

2. For how many years you have been for dealership? Below 1 year 1-2 years 2-5 years more than 5 years 3. Which factors influences you for dealership? 4. According to you which company provide better services? 5. Do you think various scheme/sales promotion helps to increase the market share? Strongly Agree Agree Disagree Strongly Disagree

INTERVIEW SCHEDULE FOR COMPANY MANAGER ABOUT THE NIRMAL SEEDS COMPANY 1. Year of establishment-------------------------------2. Registered office--------------------------------------3. Line of production being undertakes by the company------------4. Production unit (paint) and there location-----------------------5. Type of production in this plant--------------------6. Organization pattern of the plant ----------------

7. No. Of person working shifts---------------------8. No. of person working in plant and office ------------9. No. Of working shifts. 10. Minimum salary/ways payable to the employee belonging to the non managerial cared --------------------------11.Maximum salary/wages payable to the employee belonging to the non managerial cadre. 12.Annual production capacity of the worker. 13. Whether the capacity is being fully utilized--------------------------14. Requirement of working capital for this plant. 15.Method of marketing the product 16.Nature of collective bargaining scheme. 17.Any achievements of the company 18.Objective of the company 19.Do you have company seeds form. 20.What is the number of product of your s company. 21.Stat the management sroructure of the company. 22.Are you satisfied about your self.

BIBLIOGRAPHY 1. Marketing Management Philip Kotler 12e 2. Marketing Strategy Swapna pradhan 3. Buldhana Profile (survey of Buldhana District) 4. Annual Statement of? Company 5. Modern Marketing M.V.Pardesi Web Side

www.indianagroundnet.com www.Nirmalseeds.com www.googlel.com