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CRITICAL & CREATIVE

THINKING
CGD2312

FINAL REPORT
MEMBERS :

AHMAD AD I B BI N
IPJ21 1 31 001 5
MUSI
ANA S BI N I SH AK IPJ21 1 31 005 0

MUH AMMAD H ARI TH


IPJ21 1 31 0046
D ANI AL BI N ZAI N O L

LECTURER : MADAM NOR HASMIRA


KAMARULZAMAN
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TABLE OF CONTENT
No Title Page

1.0 INTRODUCTION
1.1 Chosen Product
1. 3
1.2Current Packaging Weakness
1.3 Solution

2.0 DESIGN PROCESS


2.1 Moodboard
2.2 Semi Comprehensive Sketches
2 4-5
2.3 Comprehensive Sketches
2.4 2D Mockup Sketches
2.5 Activity Chart

3.0 SEMI COMPREHENSIVE


SKETCHES
3 Sketches #1 6-8
Sketches #2
Sketches # 3

4 4.0 COMPREHENSIVE SKETCHES 9

5 5.0 DIE CUT TEMPLATE 10

6 6.0 2D MOCKUP SKETCHES 11 - 12

7 7.0 CONCLUSION 13

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1.0 INTRODUCTION

1.1 Chosen Product


The product we decide to improvise is Nini Chocolate Sticks. Children
usually eat this product. the contents have biscuit sticks and chocolate
sauce provided in the package. The cost of a single packet of this
product in Malaysian supermarkets or grocery stores is cheap. The way
to open this food package is very easy, just tear open the product and
you can see the contents inside. Children may cheerfully use the
developer's simple design because it is so appealing.

1.2 Current Packaging Weakness


The current product have limited numbers of biscuit sticks.It makes
people will be less enjoying the Nini Chocolate Sticks.Other than
that,The packages inside have a minimal amount of room makes the
chocolate inside the packaging will be less in amount.

1.3 Solution
For solutions,we will make the packaging more bigger for the
chocolate paste and the biscuit sticks so that people will be more
enjoying the product.We also redesign the packaging so that it
will look more attractive.

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2. 0 D ESIGN P ROCESS
2.1 Moodboard

Made a moo d bo ar d f o r th e pa c k a g i n g to i mpr o v ise the


pac kagi ng c apac i ty and a l s o th e des i g n . Th e mood ba ord
i nc l ude s i n so me v i s u al s ty l e, des i g n i n s pi r a ti on , g ra phic
e l e me nts, c o l o u r pal e tte, pa tter n / tex tur e, ty pog ra phy
and photogr aphy

2.2 Semi Comprehensive Sketches

For semi comprehensive sketches,we got 3 sketch that insist


what design we will choose among those 4 sketches.

2.3 Comprehensive Sketches


For this section,We need to select one of those sketches and
come out with 1 design only.

2.4 2D Mockup Sketches

2D mock-up is the packaging in 2D shape. We make all sides for


our 2D mockup to finalize our product in aspect of packaging and
design.

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2.5 Activity Chart
AHMAD ADIB BIN
MUSI
Video Editor
Die Cut Template Design
2D Mock up Design

ANAS BIN ISHAK

Report Writing
Die Cut Template Design
Moodboard and Creative
Platform Design

MUHAMMAD HARITH
DANIAL BIN ZAINOL

Report Writing
Die Cut Template Design
Sketching

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3.0 SEMI COMPREHENSIVE
There are a total 3 Sketches
Sketches # 1
Explanation:-
This first concept has a few patterns, including circles and
melting chocolate. Moreover, visual elements like lines
with various widths are employed.

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Sketches # 2
Explanation:-
This second concept, have more white space, which
makes the packaging's colors pop out more. Also, the
nutrition information are printed on the rear of the box
and the product logo is positioned in the centre.

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Sketches # 3
Explanation:-
This is third concept, using contrasting colours on the
product to make it stand out more is the third principle.
Furthermore, this sketch's logo design different from the
ones on the previous two designs. Shape and line are used
in this design's upper and lower portions of the product.

Front Rear

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4.0 COMPREHENSIVE SKETCHES

Chosen Sketches number #`1

Explanation:-
This digitalization of drawings enables us to develop more
realistic designs and helps with in creation of 2D
sketches.

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5.0 DIE CUT TEMPLATE

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6.0 2D MOCKUP SKETCHES

Explanation:-
This is the final mockup design we have. It is based on all
of the previously made sketches and includes every
material that is on the mood board.

FRONT

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BACK

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7.0 CONCLUSION

In conclusion, There will be a lengthy design process to


complete the design every time a new packaging is to
be presented. The new package clearly portrays our
product.In addition to extending shelf life and slowing
product deterioration, food packaging may also
maintain or enhance food quality and safety. Lastly, We
should effectively manage our time. We should spend
our time more efficiently throughout the course of the
next seven weeks to prevent a job overload. The most
essential factor of time management is to never putting
off to do your task.

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