Review of Literature

REVIEW OF LITERATURE
1.Consumers’ Opinions and Use of Food Labels, Nutrition, and Health Claims: Results

from Turkey.
Gezmen-Karadag, Markblue Turkozu,Duygu. they said that the percentage of reading food
labels increases as education and income levels of individual increases.consumer behaviour
of nutrition health claims could change according to some sociodemographic factors and
food products.
2.Do
Positive Nutrition Shelf Labels Affect Consumer Behavior? Findings from a Field
Experiment with Scanner Data.
Berning, Joshua P.Chouinard, Hayley H.McCluskey, Jill J. They said when positive nutrition
labels supplemented to grocery store tends to increase in purchase and when its negative it
decreases product purchases.
3.Evaluating the Nutrition Label: Its Use in and Impact on Purchasing Decisions
by Consumers. Godwin, Sandria L.Speller-Henderson, LeslieThompson, Cindy. The
research was conducted and found that the calorie content off food does not appear to have
a major impact on the decision-making process.it was clear the majority people use the label
and perceived themselves as knowledgeable regarding its uses.
4. Front-of-pack nutrition labels. Their effect on attention and choices when
consumers have varying goals and time constraints
Ericavan Herpen, Hans C.M. vanTrijp . there study examines consumer attention to 3
different nutrition labelling schemes they are logo, multiple traffic-light label and nutrition
they enhances healthy choices . health goals of consumers increase attention to and use of
nutrition labels, especially when these health goals concern specific nutrients.
5. Eye tracking and nutrition label use: A review of the literature and
recommendations for label enhancement
Dan J.GrahamaJacob L.Orquinb1Vivianne H.M.Visschersc their research using precise
cameras monitoring consumer visual attention has begun to identify ways in which label
design could be modified to improve consumers’ ability to locate and effectively utilize
nutrition information.
6. Nutrition labelling: Employing consumer segmentation to enhance usefulness.
Souiden, NNizar1, Abdelaziz, Fouad Ben2, Fauconnier, Audrey says that Recently
consumers have started to give more attention towards the nutritional value and
consideration of healthy foods have been increased. It results in managerial conclusion for
food Marketers, retailers, nutritionist and public policymakers.
7. Nutrition Label Formatting: Customer Perceptions and Behaviors.
Parikh, Anish A.1 (AUTHOR), Behnke, Carl2 (AUTHOR) say that As the obesity rate in US is
alarmingly increasing the legislators started to provide nutritional information on the food
provided by the restaurents as a result this change influenced many consumers to choose
food averaging 30% less calories and the consumers who did not choose to eat food
according to the calorie value also says that the information given is very useful.
8. Consumers’ Search and Use of Nutrition Information: The Challenge and Promise
of the Nutrition Labeling and Education Act.
Balasubramanian, Siva K.1,Cole, Catherine2 say that Four studies investigate NLEA’s act’s
impact on how consumers use nutrition information. But didn’t detect any changes in
consumers in pre and post-NLEA periods. The authors discuss implements for public policy,
management, academic research and consumer welfare.
9. Consumer responses to private nutrition signals.
Karamanos, Vangelis1 (AUTHOR),Hobbs, Jill E.1 (AUTHOR) ,Slade, Peter1 (AUTHOR)
says that Mandatory labeling of nutritional information is important for pre packaged food
products. Manufacturers Have developed simplified nutrition signal such as front of package
labeling and retail shelf labels. Simplified nutrition labels are likely to complement, rather
than substitute for, the existing nutrition fact table.
10. How nutrition information influences online food sales.
Zou, Peng1 (AUTHOR), Liu, Jingwen1 (AUTHOR) says that the informations on nutritional
values in their food makes the consumer to choose what they need but the problem is these
values are easily accesible when buying from offline stores but the same information affects
the online sales but after a research it indicates that the food sales from online platform is
increasing and also strengthens the seller reputation.
11.Low readership of nutrition labels
The article discusses several research studies including a simulated grocery-shopping
experiment which found that consumers have limited attention span for nutrition labels, a
study on new muscle tissue growth in mice, and another study on symptoms of metabolic
syndrome in rats.
12. When back of the pack meets front of the pack:how salient and simplified nutrition
labels affect food sales in supermarkets
The article looks at a study that used individual-level purchase data to examine the impact of
adding simplified front-of-package (FOP) nutritionlabels when back-of-package
information is already available. Topics covered include the FOP Guidance Daily
Amount nutrition facts label, percentage price cuts by out-of-store coupons, and variables
that control for food category-specific characteristics.
13.Factors determining the use of nutrition label:the case of Malaysia

The Third National Health and Morbidity Survey of Malaysia, which consisted of 34,539 respondents,
is used for analysis. A logit model is developed to examine the probability of using nutrition labels.
Evidence from the present study shows that age, income, gender, education, and marital status are
significantly associated with the use of nutritionlabels. In particular, age reduces the likelihood of
using nutrition labels, while high income earners, females, the well-educated, and married
individuals are more likely to usenutrition labels.
14.Nutrition labels get more attention

The article reports on the outcome of the market research on whether U.S. consumers are
taking time to read nutrition labels. The survey said that two-thirds of U.S. consumers are
looking at nutritionlabels on food packaging more often than they did two years ago.
Deepak Varma, senior vice president of Nielsen Customized Research, claims that given that
many consumers read nutritionlabels, there is also a marketing opportunity for food
manufacturers to provide consumer-friendly information.
15.Seduced by the Label: How the Recommended Serving Size on Nutrition Labels
Affects Food Sales.
A common strategy is to disclose nutrition values based on smaller recommendedserving sizes,
which presents the nutritionamounts favorably on the label. Problematically, consumers can
misinterpret such information and draw biased conclusions regarding product healthiness. This study
uses purchase data with 61 products from both healthy (yogurt) and unhealthy (cookies) categories to
analyze howrecommended servingsizes on nutrition labelsaffect food sales.

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REVIEW OF LITERATURE

1.Consumers’ Opinions and Use of Food Labels, Nutrition, and Health Claims: Results

13.Factors determining the use of nutrition label:the case of Malaysia

14.Nutrition labels get more attention

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