Download
Download
Download
(L2)
I Semester B.Com/BBA
(Other Courses under the Faculty of Commerce and Management)
Editor
Prasaranga
BANGALORE UNIVERSITY
3. Dr.Fahmeeda.P
Assistant Professor,
Department of English,
GFGC,Vijayanagara, Bengaluru.
4. Dr Shankara Murthy
Assistant Professor, Department of English,
GFGC,Kengeri, Bengaluru.
5. Dr. Thammaiah.R.B.
Associate Professor & Head, Dept. of English
Padmashree Institute of Management and Sciences,
Kengeri, Bengaluru
6. Prof. S. Manjunatha
Assistant Professor, Dept. of English
GFGC, Magadi
7. Prof. S.Kathyayini
Assistant Professor, Dept. of English
Jain College, Bengaluru
8. Prof. Ramesha S M
Assistant Professor, Dept. of English.
GFGC,Thyamagondlu
9. Prof. Chetana. P
Associate Professor and Head, Dept. of English
Maharani Cluster University
Sheshadri Road, Bengaluru
10.Dr Shivalingaswamy
Professor and Chairman,
Department of English, Tumkur University
Tumakuru
Text book Committee Members
Prof. S.Kathyayini
Chairperson
Dept of English
Jain College Bengaluru
The Generic English workbook designed for the I semester under-graduate students offers
a series of interactive, student- friendly and skill-oriented exercises meant for a
classroom learning environment. The unique feature of this workbook is that it facilitates
proficiency in receptive skills, reading skills and listening skills. The workbook includes
exercises which would strengthen the linguistic skills of students.
The Textbook committee has identified exercises, brainstorming sessions, and reading and
listening activities that can motivate students. The committee has spared no effort to introduce
useful topics for enhancement of language and communicative skills. I hope students will make
use of this Workbook and equip themselves better face career challenges.
6: Comprehensive Listening
12: Theme: Human Value- Last Leaf Genre: Short Story 2hrs
13: Theme: Love for Animals- All creatures Great & Small Genre: Story 2hrs
7
Unit 1: Receptive Skills: Reading Skills and Listening Skills 15 hours
Module -1
Skimming and Scanning are reading techniques that use rapid eye movement and
keywords to move quickly through text for slightly different purposes.
Skimming: Skimming is reading rapidly in order to get a general overview of the material.
Scanning: Scanning is reading rapidly in order to find specific facts.
Personal Reading: Personal reading helps to express one‘s ideas to become a better reader
and also to read for enjoyment.
Travelogue Reading: A travelogue is a film, book or illustrated lecture about the places
visited by or experiences of a traveller.
Skimming:
‗To skim‘ means ‗to take a quick glance‘. Skimming can be understood as the technique of
speedy reading wherein the reader pays attention to the main point or essence within the
passage only, so as to get a general concept of the content. In skimming, the text containing
unnecessary details, stories, examples or other data is purposefully skipped. In other words,
skimming does not require intimate reading but it should be focused.
The reader mainly reads the introduction, summary, bold/italic words, bulleted points,
names, heading and subheadings, dates, figures, etc. This technique is generally used while
reading newspaper, e-mails and messages, while revising for an exam or to take an
overview of a book to decide if it is read-worthy or not. Skimming is said to be effective
when the reader is able to grasp the main information correctly and clearly.
With skimming a lot of time of the reader is saved, because you don‘t have to spend hours to
read the entire material in full. However, this technique should not be applied every time,
except when you are in a hurry, while it is also possible that when you skim a reading
material you skip the relevant points, or misunderstand something.
Examples of Skimming:
8
When we are looking at a newspaper, we are actually skimming. We do not read every word-
instead we skim it to get a general idea of what the main articles are about. We might use the
headlines, photographs, and captions to help us decide if we want to delve further into a
particular article or skip it and search further.
Skimming is helpful when you want to find out quickly about the writer. You may want to
find out what the writer thinks about some idea. This is the writer‘s point of view. When you
want to know the point of view, you do not need to read everything. You only need to read a
few important words.
Example:
Dogs are often a problem at home. Many dogs are noisy and dirty. They may even be
dangerous for small children.
You do not need to read all the sentences to learn this. You only have to read the words
―problem‖, ―noisy‖, ―dirty‖ and ―dangerous‖. From those words, you can tell the writer‘s
point of view. This writer is against dogs at home.
Scanning:
‗To scan‘ means ‗to look for something‘. Scanning refers to a selective reading method
generally used by the reader when he/she is in search of some specific information or text,
contained in the passage, without reading the text thoroughly.
It involves rolling the eyes over the study material until you locate the keywords or
information of your need. It has more to do with searching, rather than reading. Therefore, it
can be said that scanning is a search-oriented reading process, which is used to find out
answers to the specific questions, and once the answer is found, the reading process is
stopped.
Basically, when you perform scanning, there is a specific purpose or question at hand, and
you go through with the given text so as to find the answer to that question and thus avoid
reading the text which is irrelevant to your purpose or question.
For effective scanning, the reader should, first of all, understand the way in which the
material is organized/presented and discern whatever is read, to easily identify the required
information.
Example of Scanning:
Look at the following shopping list to find out if you remembered to order bread:
SHOPPING LIST
Milk ButterIce cream BreadBananas Broccoli Rice Potatoes Oranges
9
How many words did you read? Bread was the only word you needed to read. The other
words were not important. This kind of reading is called scanning.
You usually scan: a telephone book, an index in a textbook, a list of movies in the
newspaper, the ads in a newspaper, the pages of a dictionary
You usually do not scan: a mystery story, a textbook for an important course, important
papers from a lawyer, a map for getting to a party, a question on a test
“A novel or poem or play remains only ink spots on a paper until a reader transforms
it into a set of meaningful symbols.” – Louise Rosenblatt
A personal response generally involves several details that analyse, interpret and make
connections to the text that was read.
An effective response is elaborated and well-supported with direct evidence from the text.
It focuses on a given text and the reader‘s interpretation of it, but it may also include
strategies a reader uses to comprehend and interpret the text. Some types of responses
include:
10
My big question about this reading is…
If I were the character…
The character reminded me of…
As I read, I realized that…
I wish…
What I learned from this reading was…
The most important part of this reading was…
Something the author did really well/poorly was…
I was confused by…
I can tell that the author thinks…
If this book were a movie…
I agree/disagree that…
This book is most appropriate for boy/girl/older/younger readers because…
If I could step into the story, I would …
The most interesting character was…
I think the author wants the reader to…
Travelogue Reading:
Generally, a travelogue provides a place to preserve memories, provide a purpose for travel,
and offer a connection with local communities. The main purposes of a travelogue though are
to inform readers about a place, landscape or culture.
Examples of Travelogue:
On our way, when we were passing near Mysore in the evening, our driver asked us whether
we would like to have a glimpse of Brindavan Gardens, which is just a few kilometres away
from there. It was really a tempting offer. Since some of us had not seen the spectacular
show, we decided to take a detour to reach there. We spent about 40 minutes in Brindavan
Garden and it was worth the time to watch the man-made beauty.
Because of our unplanned visit to Brindavan Garden, we reached our Homestay in Coorg late
by night. However, our hosts were very understanding and without any fuss they welcomed
us with smiling face and served us food. We were given two rooms with the necessary basic
facilities, and the food was awesome. They served us the delicious Coorgi food.
The next day, after breakfast, we left for the sight-seeing tour. Our hosts had given us proper
11
directions as to what to see and how to go. Following their instruction, we began to explore
the places. During our stay there, we visited the following:
Bylekuppe - The Tibetan Temple called the Golden Temple, the second largest
Tibetan settlement in India.
Cauvery Nisargadhama - It is a breath-taking and beautiful island off the state
highway and a paradise for nature lovers. The island stretches across 64 km. and is
nestled amid lush bamboo groves, thick foliage, and beautiful sandalwood and teak
trees. The access to this beautiful place is via a hanging rope bridge, which is an
exhilarating experience. My children enjoyed the adventurous sports like flying on the
zip line from a tree-top.
Dubare Elephant Camp - Located on the banks of River Cauvery, in Kushalnagar, it
was an exhilarating experience of a boat ride to see the Elephants.
Madikere Fort - This historic monument houses an Anglican church, a temple, a
prison and a museum, including a vintage clock tower.
Omkareshwara temple- The Temple is dedicated to Lord Shiva, built in 1820, features
spectacular Mumammadan architectural style with a centre dome and four corners
with turrets and a beautiful pond at the centre with fresh water fishes. The temple is
Similar to a Muslim dargah with a Linga installed near the entrance door.
Raja's Seat - It was once the favourite place of leisure of Kodagu kings. It is stunning
to watch the beauty of the hill station. It has a sprawling seasonal garden perched on a
hillock that offers picturesque view of the sunset.
Abbey Falls - Walking through the 800 meters narrow path of the private plantation of
coffee bushes, wild vines and creepers, located 10 km. away from Madikere,
cascading from majestic mountains of the Western Ghats, with misty clouds in the
backdrop, it was a wonderful experience of watching the gushing waterfalls.
Sri Bhagadeshwara Temple at Bhagamandala, dedicated to Lord Shiva, located about
35 kms from Madikere town. The TriveniSangam is here - the confluence of three
rivers namely Kaveri, Kannike and Sujyoti.
Talacauvery, the origin of River Cauvery, at the foot of Brahmahiri Hill. It is a
popular pilgrimage spot in South India.
Before leaving the homestay on the fifth day, we wanted to take a tour of their coffee estate,
but we had to cancel it due to the rain. We made some new friends who too stayed in the
same place and were thrilled to meet them repeatedly at each of the places.
Although Lyon has a population estimated at 484,000, you would never call it crowded. Lyon
is considered to be the most comfortable city in France and, in my opinion, one of the best
cities on the planet.
It is situated at the confluence of Rhône and Saône rivers. Somehow, the city reflects the
spirit of rivers ― calm and fascinating. There is no rush of modern life like in Paris, no salty
sea air of Marseille, and no golden sand of the French Riviera. And, still, there is something
magnificent in Lyon‘s little streets, fancy houses, and green hills. The magic of the city‘s
soothing life rhythm attracts tourists from all over the world.
12
I remember Lyon as a city of bridges and bikes. By the way, a bike is a great alternative to
walking around. You can better sense the atmosphere of the winding streets and visit more
interesting places while riding a bike.
Cycling transport is very popular in Western Europe. Locals prefer riding bikes to driving
cars. There are cycle tracks everywhere, and you can easily find bicycle parking. Moreover,
the self-service bike rental Velo‘V has more than 300 stations in Lyon, where you can rent a
bike and not say a word in French! All you need is your credit card and 150 Euros as a
deposit.
Don‘t forget to walk along the Rhône River bank. It is an amazing location and a favourite
place in Lyon both for tourists and locals. The river crosses the whole city, so you don‘t have
to spend much time searching. The river bank serves as a place for picnics and jogging. At
night, you can enjoy a beautiful view: the banks of Rhône shine with the multi-coloured
lights, and their shine reflects on the water surface. During the daytime, you can simply sit on
one of the numerous benches and meditate. Although the stone benches are not very
comfortable in winter, their cool surface is utterly attractive in summer. During the warm
season, a boat tour is also highly recommended. In such manner, you will be able to see
another side of Lyon.
In general, I recommend you to visit Lyon in the summer. As for me, green hills and flowing
water look much better than ice and white snow. Moreover, a cold won‘t let you have long
promenades, and Lyon is the most appropriate city for wandering around aimlessly.
The next point in your to-do-in-Lyon list should be ―to try French pastry.‖ Let yourself be
prodigal when it comes to French cuisine. All these palmier, tarts, madeleines, and éclairs are
worth their weight in gold. If you have no idea about the desserts that I‘ve named above,
don‘t worry. The French love talking about food (and not only about food). Locals will be
glad to explain to you the difference between profiterole and éclair and show the best local
―patisserie‖ (bakery that specializes in sweets and pastries). You should trust their choice,
and don‘t forget about croissants!
One more exciting and magnificent thing about Lyon is the graceful architecture. Of course,
the whole city is an architectural masterpiece, especially the part called ―Old Lyon.‖ You will
find no outside advertisement or neon signs here: the citizens respect their cultural heritage
and try to preserve everything in its original form.
A genuine gem of the city is the Lyon Cathedral. This beautiful building perfectly represents
the Gothic architecture style: high towers, ribbed vaults, and pointed arches. It is listed as a
World Heritage Site by UNESCO. The internal decoration is even more impressive than the
façade. Giant stained-glass windows and columns take the breath away!
In my opinion, Lyon is a perfect place not only for a one-day visit but also for a long stay. If
you need a break from the crowded subway or filthy city air, Lyon should be number one in
your travel list!
Exercises:
13
1. An apartment looks much nicer with some plants. The green leaves make it seem
cooler in summer. The flowers give it a happy feeling.
2. Everyone should learn another language. A second language is very useful these days.
It also may teach you something about other people and places.
I. PHOBIAS
What is a phobia? A phobia is an intense fear or feeling of anxiety that occurs only in a
particular situation that frightens you.
About one in ten people has a significant phobia, although few people seek treatment. People
develop phobias to all sorts of things. Each phobia has its own name. Some (of a very long
list) include:
Phobias make people avoid situations they know will make them anxious, but this can make
the phobia worse. A person‘s life can become increasingly dominated by the precautions they
take to avoid a situation they fear. You may know there‘s no real danger and you may feel
embarrassed by your fear, but you‘re still unable to control it. It‘s better to confront your
fears, even if it‘s in a very careful way or with the help of a trained therapist. A phobia is
more likely to go away if it began after a distressing or traumatic event.
Cognitive behavioural therapy – a ‗talking treatment‘ where you learn all about the thing or
situation you are scared of and how to change your behaviour – has a high success rate in
phobias. Your GP can refer you.
14
A) give information about phobias B) give instructions for people with phobias C) persuade
people with phobias to seek help
2. A phobia ...
A) happens to everyone when they are frightened B) happens only in certain situations C)
only happens to people who are anxious
3. Phobias ...
5. Peladophobiais ...
A) consult a psychotherapist B) avoid situations that make them anxious C) confront the fear
rather than avoid it
I. Find and circle the following words in this passage from Jane Austen‘s Emma as quickly as
possible:
Emma Woodhouse, handsome, clever, and rich, with a comfortable home and happy
disposition, seemed to unite some of the best blessings of existence; and had lived
nearly twenty-one years in the world with very little to distress or vex her. She was
younger of two daughters of a most affectionate, indulgent father, and had, in
consequence of her sister‘s marriage, been mistress of his house from a very early
period.
15
Module - 2
Editorials: An editorial tackles recent events and issues, and attempts to formulate
viewpoints based on an objective analysis of happenings and conflicting/contrary
opinions. An editorial is predominantly about balance.
Academic Reading:
Academic reading is a skill (or, more precisely, a set of skills) that – like all skills –
improves with practice. You may have to read an academic several times to understand it
fully. If academic reading is a challenge for you, try this techniqueSQ3R.
SQ3R:This is a well-known and long-established reading comprehension strategy that was
originally developed with thecollege students in mind.
The steps involved are:
1.Survey: When you first encounter an academic text, start by surveying its headings and
sub-headings, any tables and figures, and its summary or concluding paragraphs. Here you
just try to get a sense of what the text is about.
2.Question: Formulate some questions about the text. For example: What is the main issue
under discussion (the ‗theme‘ of the reading)? What is the relevance of this text to my study
topic, assignment, or exam? What are the main points covered and what conclusions are
reached?
3.Read: With your chosen questions in mind, read the text. Keeping these in mind as you
read should make reading more ‗active‘ than just reading through the material without a
purpose.
4.Recall: Having read the text, try to explain it, out loud, in your own words, as if you were
telling a friend or classmate about it (or, actually do this with a classmate). If you prefer, jot
down a paragraph or two about what you have read instead, again with your questions in
mind. 5.Review: Look back over your questions and consider whether you have answered
them. Do you need to read the text again? Do you understand what you have read? If not,
repeat steps 3 and 4.
The SQ3R technique encourages active engagement with written texts, rather than passive
reading.
16
Why is academic reading beneficial?
Information comes from reputable sources: Web sites and blogs can be a
source of insight and information, but not all are useful as academic resources.
They may be written by people or companies whose main purpose is to share an
opinion or sell you something. Academic sources such as textbooks and
scholarly journal articles, on the other hand, are usually written by experts in
the field and have to pass stringent peer review requirements in order to get
published.
Learn how to form arguments: In most college classes except for creative
writing, when instructors ask you to write an academic paper, they expect it to
be argumentative in style. This means that the goal of the paper is to research a
topic and develop an argument about it using evidence and facts to support your
position. Since many college reading assignments (especially journal articles)
are written in a similar style, you‘ll gain experience studying their strategies
and learning to emulate them.
Exposure to different viewpoints: Onepurpose of assigned academic readings
is to give students exposure to different viewpoints and ideas. For example, in
an ethics class, you might be asked to read a series of articles written by
medical professionals and religious leaders who are pro-life or pro-choice and
consider the validity of their arguments. Such experience can help you wrestle
with ideas and beliefs in new ways and develop a better understanding of how
others‘ views differ from your own.
Reference Materials:
Reference (or background) sources: What they are and when to use them?
Use reference books (also called reference or background sources, or resources) to get quick
specific facts or information or an overview of a subject.
Print reference books are often shelved alongside other books on the same subjects in the
library stacks, or in Reference Collections near Library service desks.Many, but not all, can
be borrowed.
17
Use reference sources to:
Editorials:
Editorial is a section in newspaper or magazines in which the writers or editors share their
opinion on ongoing topics. It is believed to be a brief essay on current issues; the writers
share their opinion in regards to the publishing house which is seen as the opinion of the
entire publishing house. If an article is written by someone else who belongs to the outsiders,
then the disclaimer is shared.
Importance of Editorials:
They are attractive in nature, thought-provoking and raise questions in the minds of those
who read it.
It is the heart and soul of the newspapers. Editorials can be also considered inspiring
and motivational, meaning many times if an individual reads an article gets inspired to
reply or leaves feedback on that specific article, this might help him in future to write
for himself in editorial sections.
18
It displays the values and policies of a newspaper. Therefore, it is important to keep in
mind the importance of objectivity of these articles. If any mistake is made by the
editor the entire newspaper will be questioned.
Types of Editorials:
Example of Editorial:
In October last year, three students were run over by a train while they were taking selfies on
the tracks near an amusement park on the outskirts of Bengaluru.
Days before that, a 17-year-old NCC cadet died while he and his friends were taking
pictures in a temple pond at Ramagondlu Betta in Kanakapura. In another case, a 30-
year-old was trampled by an elephant at Bannerghatta Biological Park after he and his
friends sneaked inside to take pictures with the animal.
These are just a few examples of the selfie deaths reported in the country. A recent study
published in the July-August edition of the Journal of Family Medicine and Primary
Care has found that 259 selfie deaths occurred worldwide in 137 incidents from October
2011 to November 2017. Of these, 159 were reported from India. This was the highest,
followed by Russia, the United States, and Pakistan. Of the 259 casualties, 72.5% were
male, and more than 85% of the victims were aged between 10 and 30, the study said.
A team of researchers, led by Agam Bansal from the Department of Community and
Family Medicine, All India Institute of Medical Sciences, Bhopal, analysed news reports
of selfie deaths reported in newspapers the world over. They found the leading cause to
be drowning, followed by transportation — for example, taking a selfie in front of an
19
oncoming train — and falling from heights. Other causes included animals, firearms and
electrocution, according to the study.
Brochures:
Brochures can act as a detailed reference of your products or services for your prospects
and customers. They can help increase your leads through a direct mail campaign or as
handouts at an event or tradeshow.
20
Example of Brochure:
Exercise:
Prepare a brochure for an Inter Collegiate Fest.
21
Module 3: Job-Oriented Reading – Applications, Emails 3hrs
Objectives:
Cover Letter
Cover letters are meant to provide context for the resume and provide detailed examples of
how your relevant experience has been utilized in similar situations. Unlike a resume which
focuses on your experience, cover letters are meant to state several key skills relevant to the
position you are applying for.
Opening Paragraph
State what position you are applying for and how you learned of the opportunity
If you have networked with anyone at the organization, mention who you spoke to.
Introduce one or two skills that prove that you are a good fit
Describe the places you have demonstrated that skill (ex: internships, work, school
etc.)
Choose one or two examples/stories that illustrate how you used that skill.
Closing Paragraph
22
Sample Cover Letter
Jagdsish Josh
Xyz
MelisMorris
LaForce + Stevens
I am writing to apply to the Spring 2016 public relations internship at LaForce + Stevens. The
agency‘s innovative digital branding strategies, especially for high-end fashion clients, are
redefining the industry, particularly in its work with Perry Ellis. My experience in public
relations and background in fashion design would make me a great fit for the fast-paced
LaForce + Stevens team.
As an account executive at PRLab at Boston University, I created a social media strategy for
my client Ben & Jerry‘s. I collaborated with other account executives to integrate innovative
ideas into our online brand conversations to engage potential and existing followers.
Throughout the semester, we have increased social media followers by 45% and engaged the
community—especially the thousands of Boston-area students—in the brand through
traditional and social media. In addition, I built a media list for Ben & Jerry‘s of contacts in
local, college, and national media to gain more earned coverage for the brand. So far, two
local papers have published articles based on the press kit I assembled and pitches I wrote to
journalists.
In addition to my social media experience, I have been designing and making clothes for
years in class and on my own. I understand the demands of the fashion industry and have the
keen sense of style necessary to create brand strategies that compellingly represent high-end
fashion brands. From my public relations experience and background in fashion, I would be
an enthusiastic, creative asset to the public relations department here.
I look forward to talking to you further about my skills and qualifications for the spring 2016
public relations internship at LaForce + Stevens. I can be reached by phone at (617) 353-3490
and email at [email protected]. Thank you for your time and consideration.
Sincerely,
Jessica Jones
23
Email & Cover Letters
Some jobs require you to email your resume and cover letter. When you have to submit your
applications this way, it is common to include a short note.If you‘re supposed to email
[email protected], send the application there, but include the name of the hiring
manager—whoever you addressed your cover letter to.
Keep it formal
Be polite and courteous.
Keep it short.
Elaborate explanations and introductions don‘t belong here. Two sentences are plenty;
three is more than enough.
Include the job title in the email body and subject.
Make sure the application ends up in the right folder. Tell them how (file format) and
where (attached) they‘ll find the important docs (resume + cover letter).
Include your contact info and name.
Put your name and contact info in the body of the email and the email signature.
Sample note when emailing your application.
Email Etiquettes
I am pleased to submit my application for the account associate position at Big Ads Firm. My
resume and cover letter are attached in a PDF. Please contact me at [email protected] if there
is a problem with the file.
24
Hopeful Applicant [email protected]
Linkedin.com/in/hopefulapplicant
LISTENING
Listening is the most important of all aspects of communication. In fact, listening precedes
communication. It occurs more frequently on the job than even speaking, reading or writing.
The new model of work, based on teamwork, requires more effective listening skills than
before for greater combination.
What is listening?
Listening is hard work and is more than just sitting passively and observing a speaker‘s
words. ―Listening is a highly complex process by which spoken language is converted to
meaning in the mind‖.
Listening has been identified as one of the 7 habits of highly effective people. This definition
implies that listening is a skill that can be cultivated and developed, just like speaking,
reading or writing. Listening is often thought to be synonymous with hearing. The difference
is that hearing is a passive process, whereas listening is active. It means being alert to, and
understanding the meaning behind the speaker‘s words. While listening, one is engaged in
processing the information, reconstructing the information, and also giving meaning to the
information.
Types of Listening
Evaluative Listening: It involves in making judgement about what the speaker is saying. We
listen critically and try to assess what is being said as good, bad, worthy or unworthy.
Appreciative Listening: This is in the form of paying selective attention to certain kinds of
information which might be relevant to us, in order to reach our needs and goals.
Emphatic Listening: We try to put ourselves in the speakers place and understand the beliefs,
goals and feelings behind the speaker‘s words.
Therapeutic Listening: the listener goes beyond merely emphasizing with the speaker and
tries to help him to change or develop in some way by diagnosing the problem at hand and
offering a remedy or solution.
25
Dialogue Listening: This involves listening and learning through dialogue. This implies that
listening is a two-way, rather than a one-way process.
Passive listening is one-way communication where the receiver doesn't provide feedback or
ask questions and may or may not understand the sender's message.
A Good listener:
*Takes notes when listening, in order to recall information or understand a difficult idea.
* Does not interrupt others, or change the topic to suit his purpose.
*recognises that people may change over time and have something new to offer.
26
* tries to find solutions to others‘ problems.
Hint: Teachers can read any passage and ask question based on it:
Example:
Listening to Anouncements
When you listen to a particular news item that interests you, you may listen for all the details,
while on certain occasions, you may listen for more specific information. When you stand at
a railway station, a bus terminus or an airport, you listen to announcements. You want to find
out when the bus or train is expected to arrive or leave or want to know the platform the bus
or train will arrive on.
Listen to these announcements heard at a railway station and answer the following
questions below:
1. You are at the Jammu railway station waiting to receive your friend from Delhi.
Listen to the announcement at the station and find out on which platform the
Thiruvananthapuram –Jammu Tawi express will arrive.
2. Platform number:_____________
3. Listen to the following announcement and write down the following details:
4. A. name of the train _________
5. Train number________
6. Bound towards___________
7. Arrival on platform number_____________
8. Expected time of arrival_______________
Listen to these announcements at a bus station and find out the following:
27
a. Bangalore –Cochin Super Deluxe Express Scheduled departure time ______
b. Bangalore –Chennai Super Deluxe Express Scheduled departure time:____
c. Expected departure time______________
4. Listen to this announcement heard at the Srinagar airport and find out the status of
the following flights:
Listening to news
We listen to news on the radio or television to learn about events in different parts of the
world. When we listen to a news bulletin, we do not listen to every news item for the full
details. The manner in which we listen to a news bulletin is similar to the way in which
we read a newspaper. News items are read selectively. For example, you may know the
result of the cricket match that was played yesterday. But, may not know who won the
man of the match award So we scan the newspaper or listen to the news bulletin only for
that piece of information.
The new rates have already come into effect/ will be announced in a week/were
announced a week ago. ______________________
Listen to the short extraction from a news bulletin and find out the answer to the
questions below:
a. Did the Ministry of petroleum and Natural gas agree to the demand from oil
companies for a hike in prices?
b. Yes /no________________
c. What was the reason for the decision?_________-
28
3. According to survey, what kind of books inspired several leaders?
a. Children stories b. Articles c. Novel and poetry d. Fiction
4. What does successful managers require?
a. Passive imaginations b. dreams c. laptops d. Active imaginations
5. The telecommunications company ― Orange‖ setup a project called
a. Talk books at Work b. Books at works c. Work at Books d. Talking books
b. Listen to the following passage and choose the best answer:
Grass
―Vast areas of the earth is covered with grass. Of the 15 major crops that stand between
us and starvation, are grasses. No matter where you live, it would be hard to walk outside
door and not find grass within a very short distance. Grass is immensely common and
important.‖
There are misconceptions about grass around ―they have no flowers‖ but this is not true.
Grass do not have flowers just as roses and daisies. The only difference is that they are
small and inconspicuous and differ slightly in structure. They have no colour and they all
look alike are the misconceptions.
The fruit of the grass family- the grain is a concentrated source of protein, carbohydrates
and minerals. Being dry it is easy to store and transport and thus it has become a major
source of food for humans. The green leafy part of the grass which we cannot digest, can
be eaten by cows and other animals. So even if we eat hamburger, we are still eating
grass. If we eat sugar, we are eating another product of grass family. The sugarcane plant.
And in the far east, another grass bamboo is used for everything from food to construction
material.
One of the most extra-ordinary features of grass growth is the root system. Sometimes as
much as 90% of the weight of the grass plant are in the roots. The concentration of starch
and energy below the ground, helps the grass to survive grazing and burning and it
reduces water loss.
2.It would be hard to walk outside door and not find grass within a very short distance
would mean _____________________
29
Module – 7
Role Play
Role-playing means pretending to be someone else, and this is why it is also known as
pretend-play. It is effective as well as a flexible tool that helps to make sense of theory
through practical experience. It can be a conscious decision for an adopted role or an
unconscious one to fulfil a social one.
Role-play objectives
Conclusion:
Role-playing has been used as an essential learning tool for a very long time. Most of the
individuals take part in the ―what if: the scenario in life.
Telephone Conversation
Speaking on the phone is different to a face-to-face conversation because one relies solely
on language to communicate. Get the students who are practicing to sit back to back in
order for this to work properly. There is a whole range of ideas which one can use to act
this out. Examples include: phoning to make a complaint, speaking to a friend or inquiring
about a job position.
Job Interview
Many are learning English in order to improve their career prospects. As a result, a job
interview role play is an excellent way to get the class learning that all important
30
material. Again, this can be scripted or non-scripted. A good idea would be to have the
interviewer have a list of set questions, and the students can take it from there.
Extempore
Extempore forms an important part of admission process in a number of B-schools. In this
article, we shall try to understand the various challenges in an extempore speech, and how to
manage these challenges through a superior performance.
31
articulation, fluency and modulation are key determinants of verbal effectiveness;
energy, eye contact and gestures mark the efficacy of non-verbal connect.
Overall presentation skills- like body language, confidence, poise & composure – also
have an important role to play in enhancing the quality of the extempore speech.
Mental Preparation:
Know what to speak before delivering speech. Ponder over the topic for some time
and prepare the flow of delivery. Your previous extempore practice sessions would
surely help here.
Understand the audience - the direction they are most likely to accept, helps in
framing the flow of speech.
Control on speech:
Don't get emotional, avoid getting too personal on sensitive matters and don't deviate
from the topic.
In case of controversial topics, the candidate may choose to explore both sides.
As extempore speeches involve no preparation and practice, you are likely to brighten up,
―Wow! I don‘t need to get prepared for my speech!‖ Don‘t push your luck! There are some
effective steps on how to make a spontaneous speech look well-prepared.
32
Extempore- Factual Topics
Demonetization
Getting real on climate
IT: Boon or Bane
The most needed reform in India
Is India capable of assuming responsibility in the East?
Cheap Labour in India
Women make better managers than men
Objectives of business
Time Management
Higher education in India
Module – 7
Performance Activity: Group Discussion
Group Discussion
33
GD evaluation is done by the subject experts based on the discussions. A report will be
prepared on analysing the facts at the end of the discussion.
Communication skills
Interpersonal Skills
Leadership Skills
Motivational Skills
Team Building Skills
Analytical /Logical Skills
Reasoning ability
Different Thinking
Initiative
Assertiveness
Flexibility
Creativity
Ability to think on ones feet
The reason why institutes put you through a Group discussion and an interview, after
testing your technical and conceptual skills in an exam, is to get to know you as a person
and gauge how well you will fit in their institute. GD evaluates how you can function as a
part of a team. As a manager or as a member of an organization you will always be working
in teams. Therefore how you interact in a team becomes an important criterion for your
selection. Managers have to work in a team and get best results out of teamwork. That is the
reason why management institutes include GD as a component of the selection procedure.
Topics:
COVID-19
34
OTT vs Theatre
Module – 8
Introducing Oneself
Objective: -
* The first theme is intended to introduce the idea that identify and self-identification.
a. A Smile goes a long way. Wear a smile when you go for an interview ....
c. Introduce when you reach the venue. Inform the concerned person or at the reception of
your arrival.
Introduce oneself, whether in a professional capacity or a casual one, is vital to how people
…will perceive you for the following interaction that take place. It is essential to create a near
accurate image of yourself in their mind that they feel comfortable and courteous while
interacting with you and yet considering that you know what you do.
Whether to say" Hi, I am XYZ‖ and scratch your head, or say I am this and that is not
confident indication of who you are. The right introduction is not too long or too short. Your
introduction does not have to be completely technical or professional. But what does it have
to do have to be? How do you introduce yourself in the right capacity, professionally or
otherwise? How do you engage people in your introduction, so they listen and pay attention
to who you are? Let's dive right in this personality building presentation tips to answer all
these questions.
Self-introduction tips.
A Self is any form of interaction that tells who you are, what you do, and what others need to
know. Since others very in every single case, the last part is interchangeable, but the first two
parts mostly remain the same. A good self- introduction covers all three parts within a limited
set of words so people can understand who they are interacting with.
35
A few situations where you are required to introduce yourself are: -
* Hiring somebody.
Traditionally and quite successfully, the professional self -introduction requires your name
(who you are), your occupation (what you do) or what you intend to be if you are not
working right now, and lastly some facts that will create a nice impression on the person you
are interacting with (what others need to know about you).
Try to cover the most important things that others need to know about you by wrapping
them up in these three clues. First impression is the last impression.
A good introduction with anybody will help you build connections and acquaintances. It
will assist you in providing the necessary details while ensuring it does not sound like a
speech, whether it is a written interaction or spoken one.
In cases where you don't have somebody to introduce yourself, you must offer a proper self-
introduction that‘s engaging and remarkable in a way that the other party remembers who you
are the next time you come across. It helps in making the right impression. A positive first
introduction goes a long way in ensuring that you will be considered solidly.
Stick to the context. The essential thing to understand before introducing yourself is the
context of the situation you are in. The place, environment and gathering matters.
Every case is different, so it is better that you understand whether it's a professional
introduction that you require or a casual one. If it is a professional one, then you need to
understand the room. Hence all scenarios vary, and it is important that you consider the
context.
In the case of professional setting. Talk about who you are and what you do. The first tip in
any professional setup is to introduce yourself by telling your name and telling what you do.
Telling your professional title by a simple sentence of what you do is a nice way f introduce
yourself to such gatherings.
Make it relevant. Take care of the context. It is by far the essential tip for any introduction.
You cannot be talking about technology in an environment that has nothing to do with it and
vice versa.
36
Talk about your contribution. In professional setting, it is Paramount that you talk about
what you bring to the table. You build your value by talking about how you have contributed
to the project or the company since the new people or the people outside your circle will not
know what your construction are.
4. Alok: Good Evening, Ladies and Gentlemen. I would like to introduce Mr. Varun, MLA of
Malleshwaram.
Let us study the above examples. In the first example Sahana is introducing herself to
another student. Hence, she uses a friendly and informal language.
In the second example Suman introduces himself to the manager. Observe that the language
is formal. So also, in the third example where the teacher is introducing himself to the
company.
In the fourth example Alok introduces the chief guest to the audience. Note that, the
language used is formed as in example 2 and 3.
2. Hi! Pals?
37
Writing Practices.
1.Hello Sir/Madam,
It's my pleasure to speak with you. I am (your name) __. Basically, I belong to (city name)
__. I have been living in (city name) __ for (number of years/month) __. Now I stay here with
my family. Besides my parents, there is a younger brother in my family. Currently, I am
exploring jobs opportunities in the (domain name) ___ as I have recently is finished (Degree)
name ___ from (university name) ___.
2.Exercises.
1. Hi my name is___.
8. I like ____movies.
3.Introduce yourself
My name is __. I live in __. I 'm from __I am ___year old. I was born in __. I'm married/not
married. I have/ I don't have children. My job is __ my favoritecolor is __ my dream is __ my
hobbies are _makes me happy ___and __ makes me sad. My best quality (personality) is__.
4.Introducing Yourself
You meet Aakash, a new student in your town. Can you answer his question?
38
A.____________.
A _____________.
A.____________.
A. _____________.
A.___________.
5. Writing practice.
Write a short paragraph to introduce yourself to your teacher and classmates. Remember to
include information such as Where you come from, what language you speak, What you do
in your free time and What kind of person you are.
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------.
39
8. I don't suppose you (would) know...?
9. I wonder if you could tell me....
10. I wonder if someone could tell me....
Getting Information
When getting or receiving information, you may be watching for a variety of clues to gather
meaning: not only verbal or written information, but nonverbal behavior as well. If you are
not careful, facts will be forgotten or distorted. This is because both the individual sending
and the person receiving the information may unintentionally obscure the message.
There are two ways you can ensure that the information you receive will not be forgotten or
distorted:
While you may think you understand what you think you heard, you may in fact have gotten
it totally wrong. Clarify and verify! In a communication exchange, the sender controls what
and how is said, or the content of the message. The recipient controls what is heard and the
feedback given.
Retrieving Information
Information received may have to be recalled later. There are many ways to store and retrieve
information. Today, we naturally think of computers as a means for storing and retrieving
information. The medium is not as important as what your write and how you store the
information. You can employ a variety of methods to help you remember details, including
notetaking, repeating back, memorization, and mnemonic devices.
Giving Information
When giving information, use all five senses whenever possible. In addition,
Speak clearly.
Use language that everyone understands.
Vary your tone and pace.
Move from the general to the specific.
Use visuals— charts, maps. And diagrams.
40
Eyeball the listener.
Encourage two-way flow ask questions and get them asking questions of you. Don't pass
judgment on the question or the questioner. Use feedback and reflective listening to keep
your verbal and non-verbal communication in sync. Take notes of the main ideas and review
your notes soon afterwards to make sure they continue to make sense.
Exercises.
Q. __________________________________________________
Q. __________________________________________________.
Q. ____________________________________________________.
Q. _________________________________________________.
Q. ______________________________________________.
41
We often need to describe how to do various tasks, and, in the process, we are required to
give certain instructions.
In this unit, we look into various ways of giving instructions. For convenience‘s sake, we
classify instructions into three types.
Using a Device
Describing a task
Utilizing general services.
I. Read the following instructions and answer the questions given below each set of
instructions.
A. Using a device
Part 1
Setting Up Your Laptop
1
1. If you are using the laptop in your home, find an outlet and plug the charger
in. Laptop computers run on batteries that can deplete rapidly, especially if you're
using your laptop intensively. Unless you're somewhere remote or foreign where
you absolutely have to go without, it's better to leave your laptop plugged in.
2. Place the bottom part of the laptop on the table/desk you are sitting in front
of. They're called "laptops" because they can go on your lap, but that doesn't mean that it's
always the best or right place. Try to find a comfortable angle for your wrists and hands - this
might mean moving the laptop around until you find the best position for you.
42
Don't place your laptop on soft, fuzzy, or shaggy surfaces that can block its
vents. Most laptops have fan vents located on the sides and bottom that
should be left unblocked for the laptop to run.
3.Lift the lid to open up until the screen looks comfortable for you. Most laptops
have some type of clasp or latch which allows the screen to open.
If the laptop won't open, don't try to force it! Look for a latch instead. You
shouldn't have to force the screen open.
Do not pull back the lid too far. A 45-degree obtuse angle is the most the
laptop should be open to. The lid or hinge mechanism may be damaged or
broken if pulled back any further.
4. Find the power button and turn it on. On most laptops, the power button is located
slightly behind the keyboard. The power button is usually marked with the universal symbol
for 'power on', a circle with a line going halfway through it.
43
5.Wait for the laptop to boot up. Since laptops are designed for portability as well as
computing power, your laptop may have specialized hardware that will cause it to take longer
to boot up than a desktop or smart phone.
6. Use the laptop's pointing device. On most computers, this is a flat, touch-sensitive
area called a touchpad which will allow you to use your finger as your mouse. Simply slide
one finger on the touchpad area to move the cursor.
Many touchpads are multi-touch - using multiple fingers will produce different
user interface actions than using just one. Experiment with your laptop by
dragging one, two or three fingers across it and trying different 'gestures' or
movements with your fingers.
Lenovo laptops may use a small, red joystick-like button called a "TrackPoint"
located in the middle of the keyboard between the 'G' and 'H' keys. Use it
just like a very sensitive joystick for just your finger.
Some older laptops may have a trackball. Rolling the ball on a trackball will
cause the mouse pointer to move around.
Some laptops are equipped with a pen interface. A pen will be attached to the
laptop in these cases. Hover the pen over the screen to move the pointer and
press the pen to the screen to click.
Do you find laptop pointing devices tiny and difficult to use? You can always
attach a mouse to a laptop. Locate the laptop's USB port and attach a mouse
if you'd like to use one. The laptop will automatically recognize the mouse
and make it ready for you to use.
44
7
Use the touchpad's left click button as your primary mouse button. On most
touchpads, you can click using a button located on the bottom left of the touchpad.
Some touchpads may allow you to tap lightly on the pad surface to click.
Experiment - you might discover additional functionality to your laptop you
didn't know you had.
8
Use the touchpad's right click button as the secondary mouse button. You'll do anything
involving a "contextual menu" or a "right click" by just pressing the right click button located
at the bottom right of the touchpad.
45
9
Locate your laptop's optical drive if it has any. If your laptop is not a 'netbook' it
probably has an optical drive which you can use to install software or play music.
The optical drive is usually located on the right or left side of the laptop.
In Windows and Mac OS, you can open the optical drive by pushing the small
button on it, or by right clicking the optical drive icon in your operating
system and selecting "Eject".
B. Describing a Task
Maggie Noodles.
46
Cooking time 10minutes.Serves 3-4
Ingredients:
Salt to taste
Method:
5.When the water comes to boil, add the Noodles Cake to the pan.
7.After a minute, uncover the lid and add the tastemaker to the pan.
47
8.Mix it well.
_____________________________________________________
iii. Identify words or expressions which indicate different stages in the instructions.
First write the sender's name as well as the address in two lines.
Subsequently the next set of lines in the letter (3-4 lines) is for the recipient's address.
Next the sender can write the content in the empty parts (typically 4 parts) in the
letter.
Fold the letter as instructed.
Lastly, the letter is now ready to send.
i. How is this set of instructions different from ‗A‘ or ‗B‘? What does it help you
do?
_______________________________________________________________
ii. Give examples of other services that we use in our daily lives.
48
iv. Give examples of other verbs with which you are familiar while using any
service.
____________________________________________________________
2. Match the expression from column ‗A ‗with their specific categories in column ‗B.
A B
Expressions Categories
2. Finally, eventually; lastly; in the end Expressions indicating the concluding stage
etc..,
3. Secondly, next; then; subsequently Expressions showing manner or purpose
etc..,
4. Carefully, gradually; with care; Expression indicating the beginning or first
gently; swiftly; in a careful manner; stage
such that; to etc..,
3. Read and familiarize yourself with verbs used for specific purposes.
Cook,grill,broil,barbecue,gratin,bake,roast,stew,caramelize,steam,saute,peel, beat,
toast, poach, microwave, simmer, scramble, glaze ,add, slice, drain, dice, pour, mix,
break ,grease, carve, combine, knead, chop, stir, mince, measure, dissolve, stir-fry….
Affix,apply, attach, attest, book, collect, check, check in\out, enclose, fill in, file,
deposit, staple, send, submit, stick, sign, seal.
Log in, sign-in, hook up, power up, turn on, boot up, start up, set up, pull down, click on,
scroll up/down, run out of, back up, print out, hack into, go down, wipe out, pop up, plug in,
49
sign up, key in, opt in\out, filter out, turn off\shut down\power down, go online\offline.
4.Giving below are set of jumbled up Instructions. Rearrange them appropriately -by
numbering them from step by step -to form complete sets of instructions.
Thirdly, screw in the new light bulb Remember turn off the electricity before
touching any cables. Secondly, remove the lightbulb
Finally turned the electricity on and switch on the lightFirstly, turn off the electricity
First Confirmation SMS with login details from college to pay fees.
Then water wisely Next keep soil warm First fertilize Finally choose a container
Lastly, plant at the proper depth Secondly give seedlings enough light
Thirdly, start with quality soil. Sow seeds in sterile, seed starting mix or potting soil
available in nurseries and garden centers.
5. Read the situations given below and write simple instructions to do the following.
50
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
_______________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
_______________
51
__________________________________________________________________
_______________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
_______________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
_______________________________________________________________.
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
52
_________________________________________________________________
______________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________________
Module – 9: Phrases
Objective:
Meaning of phrases.
Difference between phrases and sentence.
Types of phrases.
Importance of phrases.
What is a Phrase?
A phrase is any collection of related words that, unlike a sentence, has no combination of
subject-predicate. The words in a phrase function together so that the phrase itself acts as a
single part of speech. Phrases can never stand alone as sentences.
For example,
A phrase can be written as a noun, verb, adverb, adjective, or preposition in a sentence. The
function of a phrase is based entirely on its structure. On the basis of their functions, phrases
are divided into various types-
53
1. Noun Phrase
It functions like a noun in a sentence with all its other determiners that modify the noun. The
noun is the headword of the sentence and others are put after or before the noun.
A noun phrase consists of a noun as the headword and other words (usually modifiers and
determiners) that come after or before the noun. The complete phrase serves as a noun in a
sentence
Examples
For example
2. Adjective Phrase
An adjective phrase is a group of words along with its modifiers, that functions as an
adjective in a sentence. An adjective phrase works as an adjective to transform (or tell about)
a noun or a pronoun in a sentence.
Examples
Prepositional phrases and participle phrases also serve as adjectives so we can also call them
adjective phrases when they function as an adjective. In the above sentence
3. Prepositional Phrase
54
These phrases are the most used phrases. These will be found everywhere, in a sentence,
clause, and even phrases. The preposition phrase always begins with a preposition and noun
and pronoun is its objects. Such as, in the room, from the shop to the library, etc.
The object of a preposition can possess its own modifiers, which also are part of the
prepositional phrase.
For example-
This phrase begins with a past or present participle followed by its modifiers and determiners.
Feeling the fresh air, Jim realized that he had reached the valley.
In the preceding sentence, the present participle ―feeling‖ inducts the participle phrase, which
includes the participle‘s object (air) and its modifiers (the fresh). This participle phrase
pretends as an adjective changing the subject of the sentence (Jim).
Here, the past participle ―trapped‖ starts the participle phrase ―trapped by the soldiers‖ The
entire phrase serves as an adjective transforming the subject of the sentence (soldiers). Notice
the phrase-within-a-phrase here. ―By the soldiers‖ is a prepositional phrase modifying the
participle trapped.
Gerund phrase might look like a participle phrase as they too begin with the -Ing form of the
verb along with its object and modifiers. But the gerund phrase always serves as a noun in a
sentence and not as an adjective.
55
Like other nouns, a gerund phrase can act as the subject of a sentence, the object of a verb or
preposition, or complementary of a linking verb.
In the following example, the gerund phrase ―Riding the Spanish bull‖ acts as a noun and is
the subject of the verb ―terrified.‖
An infinitive phrase has an infinitive (for example, to sleep, to have walked, to consider, to
throw) along with its objects and modifiers. Infinitive phrases usually serve as nouns, though
they can also be used as adjectives and adverbs.
In this sentence, ―To dance freely‖ is an infinitive phrase acting as a noun. It is the subject of
this sentence.
Next, the infinitive phrase ―to spend foolishly‖ acts as an adjective modifying the noun
money.
These were the type of Phrases, and the following exercise will help you practice.
Exercise
56
12) It was a very old joke.
13) I made the cookies by hand.
14) The car travelled at a high speed.
15) I looked under my bed.
Unit-9 Clauses.
Objective:
Clause
A clause is comprised of a group of words which includes a subject and a finite verb. A
clause contains only one subject and one verb. The subject of a clause can be mentioned or
hidden, but the verb must be apparent and distinguishable.
Example:
Types of Clauses
Independent Clause
Dependent Clause
Independent Clause
57
An independent clause functions on its own to make a meaningful sentence and looks much
like a regular sentence.
In a sentence two independent clauses can be connected by the coordinators: and, but, so,
or, nor, for*, yet*.
Example:
o He is a wise man.
o I want to buy a phone, but I don‘t have enough money. (Two independent clauses)
o He went to London and visited the Lords. (Subject of the second clause is ‗he,' so
―he visited the Lords‖ is an independent clause.)
o Alex smiles whenever he sees her. (One independent clause)
Dependent Clause
A dependent clause cannot function on its own because it leaves an idea or thought
unfinished. It is also called subordinate clause. Dependent clauses help the independent
clauses complete the sentence. A dependent clause alone cannot form a complete sentence.
The subordinators do the work of connecting the dependent clause to another clause to
complete the sentence. In each of the dependent clause, the first word is a subordinator.
Subordinators include relative pronouns, subordinating conjunctions, and noun clause
markers.
Example:
1. Noun Clause
2. Adjective Clause
3. Adverb Clause
58
Noun Clause
" A dependent clause that functions as a noun in a sentence is called noun clause." A noun
clause performs same function as a noun in a sentence.
Example.
In above sentence the clause "what he did" functions as a noun, hence it is a noun clause. A
noun clause works as a noun that acts as a subject, object, or predicate in a sentence. A noun
clause starts with words "that, what, whatever, who, whoever, whomever."
Examples.
Adjective Clause
"A dependent clause that functions as an adjective in a sentence is called adjective clause."
Example
The clause "which looks nice "in above sentences is an adjective clause because it modifies
noun "shirt" in the sentence.
Examples
59
Adjective clause begins with relative pronoun (that, who, whom, whose, which, or ,whose
)and is also relative clause.
Adverb clause
"A dependent clause that functions as an adverb in a sentence is called adverb clause "
Time: when, whenever, since, until, before, after, while, as, by the time, as soon as Cause
and Effect: because, since, now that, as long as, so, so that,
Condition: if, unless, only if, whether or not, even if, providing or provided that, in case
Examples.
You can achieve anything provided that you struggle for it.
Exercise
60
10) The poet received many awards
II. Add a subordinate clause to each independent clause below to complete each sentence:
Module – 10: Paragraph Writing- tenses, Concord, subject verb Agreement, Idioms and
Phrases 3 hrs
Tenses
The tense of a verb shows the time of an action or event. A verb may refer to Present time,
past time and future time.
61
d. To express future action:
Note: this tense is used to mark an action that will happen in the futureas I am
leaving to Delhi tomorrow.
c. To express future perfect when such words as when, before, as soon as,
after are used before it : as,
4. The Present Perfect Continuous: Shows that the action began in the past is continuing
up to the present time : as,
Note: In Present perfect continuous tense, we use since to indicate point of time and
period of time as , since morning, since last night, since Tuesday, since February, since
1947, since 8 o clock.
To express that something was done or took place in past time: as,
62
I met him Yesterday.
6.Past Continuous means that the action was still going on in the past time referred: as,
When I called her, she was sleeping.
7. Past perfect is used to denote an action which had been completed at some point in the
past time before another action was commenced: as,
8 The past perfect continuous ―I had been writing for an hour when you came to see me‖.
Shows that the action of writing had continued for a certain time previous to the point of
past time arrived.
She had been singing for two hours when you came.
9. Simple future denotes an action that is about to take place or an action that will take
place in the future: as,
10. Future continuous denotes that an action going on at some point in future time : As,
she will be singing then.
11. Future perfect denotes that an action will be completed at some point of time in the
future: as,
I hope you shall have washed your face before you come into the class again.
63
12. The future perfect continuous: ‗I shall have been writing‖ means that the action of
writing whether finished or unfinished will have been in progress for some time. As,
Ashok will have been living in Jaipur for ten years by the end of this month.
Solved Examples:
1. I have not written the letter yet (Incorrect. I did not write the letter yet)
2. Columbus discovered America. (Incorrect .Columbus has discovered America)
3. The servant did not come when called (Incorrect. The servant has not come when
called)
4. I wrote to him yesterday. (Incorrect.I have written to him yesterday.)
5. The old man died of cold last night. (Incorrect. The old man has died of cold last
night.)
6. We went to the cinema last night. (Incorrect. We had gone to the cinema last night.)
7. The train had left before we reached the station. (Incorrect. The train left before we
reached the station.)
8. She told me that she had been ill for six days. (Incorrect. She told me that she was ill
for six days.)
Exercise: Select the correct form of the Verb shown in brackets in each sentences and
write in the space given:
64
Agreement of the verb with the Subject/ Concord
A verb must agree with its subject in Number and Person I e, the verb should be of the same
number and Person as the Subject
Note: 1 Sometimes two subjects are regarded as representing one idea, and then the verb
is singular as,
Early to bed an early to rise. Makes a man healthy, wealthy and wise.
2. If two Singular Nouns refer to the same person or thing, the verb must be Singular as,
The poet and philosopher is dead. (here poet and philosopher refer to the same person)
Note :If the article is used only once then the two nouns refer to the same person and the
verb used is singular. But if the article is mentioned twice, then two distinct persons are
intended, and the verb following must be in the Plural Number, as,
3. It two Singular Nouns are joined by and are preceded by each or every the verb is
Singular, as,
65
Every man and every woman in the village was happy.
4. Two or more Singular Subjects connected by or, nor, either.. or, neither…nor, take a
Singular verb, as,
Note: 1.When one of the Nouns or Pronouns joined by or, nor is in the Singular and the
other in the Plural, the verb should be Plural and the Plural Subject should be placed near
the verb: as,
2. If two Subjects joined by or Nor, are of different persons, the verb agrees in person
with the Subject nearest to it, as,
5. If two Nouns are joined by with or as well as, the verb agrees with the first Noun, ie,
if the first Noun is Singular, the verb must be Singular even if the Second noun is
plural: as,
66
Kindness as well as mercy allows it.
6. A Collective Noun takes a Singular or Plural verb according to the sense. If the idea
of oneness is expressed, the verb must be Singular, if the individuals of the collection
are thought of, verb must be Plural.
7. Either, neither, each, every, one may a must be followed by a verb in the Singular: as,
either of the two applicants is suitable.
8. Errors due to proximity: Often the verb is made to agree in Number with a noun near
it instead of its proper subject. This should be avoided.
a. The behaviour of the children were excellent ( here were must be was in order to
agree with behaviour)
b. Not one of his lectures have ever been printed. (the subject is one, not lectures,
therefore, have should be has)
c. By that time two weeks salary were due. (here again, the Subject is Salary, not weeks
therefore , were should be was)
67
d. The quality of the mangoes was (not were) good.
e. The cost of all these articles has (not have) risen.
f. A series of lectures has (not have) been arranged on the subject.
g. A variety of pleasing objects charms (not charm) the eye.
9. When a plural noun denotes some specific quantity or amount considered as a whole
the verb is generally Singular: as,
10. A relative Pronoun always agrees in Number and Person with its antecedent: as,
Exercise: Select the correct form of the verb shown in brackets in each sentence and
write it in the space given:
68
8. Each of the boys (was/were) given a prize.
9. The quality of the mangoes (were/was) not good.
10. None but the children (were/was) admitted.
11. Two thousand rupees (is/are) a good sum.
12. Slow and steady (win/wins) the race.
13. A large number of women (was/were) present at the meeting.
14. More that forty boys (was/were) present in the class.
15. None but the brave (deserve/deserves) the loot.
1. At the eleventh hour (at the last moment) the meaning of the idiom at the eleventh hour is
at the last moment, idiomatically we can write the sentence like this….. Krishna prepared for
the final exams only at the eleventh hour.
2. Build castle in the air (form imaginary plans) the meaning of the idiom Build castle in
the air is to form imaginary plansidiomatically we can write the sentence like this…..Most of
the people who build castle in the air meet with misfortune.
3. Dare devil (daring and fearless person) the meaning of the idiom. Dare devil means to be
daring and fearless person idiomatically we can write the sentence like this…..Kriti is a
young and dare devil person who will certainly get into trouble.
4. Earn one’s bread (secure sufficiently for a happy life)the meaning of the idiom .Earn
one’s breadmeans to be secured sufficiently for a happy life, idiomatically we can write the
sentence like this…..Sudhir found it difficult to earn his bread with a low income.
5. From the bottom of one’s heart (Most sincerely) the meaning of the idiom From the
bottom of one’s heart means Most sincerely, idiomatically we can write the sentence like
this…..The kind words Smruthi uttered came from the bottom of her heart.
69
6. Hale and hearty (perfect health)the meaning of the idiom Hale and heartymeans to be in
perfect health idiomatically we can write the sentence like this….. My brother who is hale
and hearty decided to go for trekking
7. In broad day light (where there is bright light)the meaning of the idiomIn broad day
light meanswhere there is bright light idiomatically we can write the sentence like this…..
Even though the robbery was committed in the broad day light nobody noticed it.
8. Keep one’s chin up (face trouble with courage and determination) the meaning of the
idiom Keep one’s chin upis to face trouble with courage and determination idiomatically we
can write the sentence like this…..In the 5000metre race Rashid was behind, but he kept his
chin up and came out first in the end.
9. Make up one’s mind (decide, determine)the meaning of the idiom Make up one’s mindis
to decide, or determine idiomatically we can write the sentence like this…..Laksh made up
his mind to go to Kailas Parbhat.
10. Nick of the time (in correct time)the meaning of the idiom Nick of the timemeans in
correct timeidiomatically we can write the sentence like this….. The minister reached the
school at the nick of the time to preside over the meeting.
( Leaps and bounds, blow one’s own trumpet, catch one’s breath, call spade a spade,
eagle-eyed, icy look , bird’s eye view, be in good books, hard nut to crack, against the
grain)
70
9. When Kumar visited Rajesh at his bungalow he only gave him
an________________
10. Soon after the new Government took charge in India, the agricultural progress
was by _________
Know the purpose - Educate, inspire, argue - your goals will result appropriately.
Keep the language simple
Structure the speech properly
Cite a quotation correctly
Collect information about whom /what you are speaking.
Use active voice.
Prepare the speech without errors.
Read a few examples of good speeches – Martin Luther King, Nehru, APS Abdul Kalam.
Steps to be followed:
Introduce yourself
Main message
Explanation
Conclusion, end confidently.
Welcome speech is given by the host, at the beginning of an event to show his/her gratitude
towards the guest.
71
Should contain introduction of the chief guest, his work, achievements and
contribution.
Convey gratitude towards the guest for taking time and making his presence.
Should conclude with welcoming everyone present for the event.
I am XXX from final year XXX. I am extremely over whelmed to get this opportunity to
welcome you all, on this auspicious occasion of Alumni meet of our esteemed institution.
I feel proud to be a part of this event and also happy to have the honour of welcoming the
Chief Guest, Professor XXX who needs no introduction. She has been working towards
connecting young minds to their success and achievement. She is the dean of the most
renowned institution functioning under the Government of Karnataka. She is known for her
wonderful administration and is responsible for the high achievement for the institution, she
is in charge of. Apart from this, she is a philanthropist who renders selfless service to the
society.
We are extremely grateful to her for accepting our invitation to be a chief guest for this happy
occasion.
With immense affection and admiration I will come all the parents, invitees who made efforts
to join us today I am extremely happy to welcome all the teaching and non-teaching staff
present here today.
Finally, I welcome all the students present here to make this event huge success.
72
Inaugural speech is made at an inauguration of any cultural or social event. It could also be
done for the opening ceremony of any new office Store or a company.
Inspirational thoughts
Motivation for the betterment of the individual and institution
Some examples of great minds who made the nation proud
I am particularly happy to be with young minds which will be a value addition to the future
of our country and have the great responsibility in your hands. You have to make up your
mind to give the best to your great nation.
Many great minds have treaded this path to take our country to greater heights. As your
learning begins you will discover, the knowledge to acquire is vast. There is a well-equipped
house of knowledge which will enable you acquire it day after day. By the time you live this
temple of learning, you will be equipped for your bright future. Have the perseverance and
determination to unleash the potential in you. The inspiring lessons that your teachers will
provide will let you off as a holistic person, to face many challenges in your future life. Make
use of this opportunity through your hard work, which will never let you down.
‗Time and tide wait for no man‘ so grab the chance and unleash your potential to make your
parents, your institution and your nation proud. Go for higher education with higher purpose.
Wishing you all the best for your new beginning.
I thank you for giving me this golden opportunity to spend some valuable time with you.
Vote of thanks: It is an official speech, where the host will thank everyone present for the
occasion at the end of the event.
73
The organiser
Thank all the people who attended the event/meeting to make it successful
Thank all those who helped you, directly and indirectly.
It is an honour to have been asked to propose the vote of thanks on this happy occasion of the
Alumni meet of our esteemed institution.
I an extremely grateful for our honourable/ respected Chief Guest XXX an educationist par
excellence, who kindly accepted our humble invitation to be present with us, today. We had
an opportunity to listen to your thoughts which will be an inspiration for us in our future.
I extend my sincere thanks to our Principal XXX who provided all the support for us to make
this event happen. Your thoughts in words have enlightened us and have shown a new path.
I am thankful to our Alumni XXX who inspired us to take the road not taken by many. I
mention with the deep sense of appreciation to all the teaching and non-teaching staff for
their graceful presence. I am short of words to describe their involvement and willingness to
take the task of completion, beyond their comfort zone. My sincere thanks to all the members
of the Alumni for your rock solid support, for this event.
A big thank you to each one of you, who made the Alumni meet memorable to all of us.
Thank you
Farewell speech: A farewell address is a speech given by an individual leaving the position
or place. It is used by public figures such as politicians or even some individuals, who are
leaving their present position in order to upgrade themselves or to retire.
74
Example of Farewell speech:
Working here has been an enriching experience. I am thankful for the skills I have acquired
here. After being with you it has made me a more complete and a well-rounded person.
I have learnt to take compliments direction and criticism at equal ease. I have become very
open-minded and learn to value other people‘s opinion along with mine, to end up with great
results.
I am leaving here today with a wealth of knowledge, which I will always treasure. I will take
with me fond memories, valuable skills and of course, miss the working pleasure here.
Thank you for the farewell party looking forward to hearing your future success.
Exercises:
1. The inauguration of the cultural association is to be held in your college, you are asked to
give a welcome speech. Draft the speech.
2. Your friend is leaving the job at an MNC to start his own company, draft a farewell speech
for him.
3. You have cleared the UPSC Exam, draft an inaugural speech that you will speak to address
college students.
4. As the student Secretary of your college, draft a vote of thanks speech for Teachers‘ day.
75
Generic English
(L2)
I Semester B.Sc/BCA
(Other Courses under the Faculty of Science)
Editor
Dr. Chitra Panikkar
Prasaranga
BANGALORE UNIVERSITY
Bengaluru - 560 056.
Members of the BOS
Dr. Chitra Panikkar
Professor and Chairperson
Board of Studies in English-UG
Bangalore University, Bengaluru
3. Dr.Fahmeeda.P
Assistant Professor,
Department of English,
GFGC,Vijayanagara, Bengaluru.
4. DrShankara Murthy
Assistant Professor, Department of English,
GFGC,Kengeri, Bengaluru.
5. Dr. Thammaiah.R.B.
Associate Professor & Head, Dept. of English
Padmashree Institute of Management and Sciences,
Kengeri, Bengaluru
6. Prof. S. Manjunatha
Assistant Professor, Dept. of English
GFGC, Magadi
7. Prof. S.Kathyayini
Assistant Professor, Dept. of English
Jain College, Bengaluru
8. Prof. Ramesha S M
Assistant Professor, Dept. of English.
GFGC,Thyamagondlu
9. Prof. Chetana. P
Associate Professor and Head, Dept. of English
Maharani Cluster University
Sheshadri Road, Bengaluru
10.DrShivalingaswamy
Professor and Chairman,
Department of English, Tumkur University
Tumakuru
Textbook Committee Members
Dr. Thammaiah.R.B.
Chairperson
Padmashree Institute of Management and Sciences
Kengeri, Bengaluru
1. Prof.Manjunatha.S
Govt First Grade College, Magadi
2. Prof.Archana.R
St. Francis de Sales College,
Electronics City, Bengaluru
3. Prof. Keerthishree.N
Dayananda Sagar Business Academy
KanakapuraRoad,Bengaluru
4. Prof. MediniPrabhu
Surana College, South end circle
Bengaluru
5. Prof.Ananda K.D
Govt First Grade College, Ramanagara
6. Prof.Manjunatha.S
Govt First Grade College, Ramanagara
PREFACE
The Generic English workbook designed for the I semester under-graduate students
offers a series of interactive, student- friendly and skill-oriented exercises meant for a
classroom learning environment. The unique feature of this workbook is that it facilitates
proficiency in receptive skills, reading skills and listening skills. The workbook includes
exercises which would strengthen the linguistic skills of students.
The Textbook committee has identified exercises, brainstorming sessions, and reading and
listening activities that can motivate students. The committee has spared no effort to introduce
useful topics for enhancement of language and communicative skills. I hope students will make
use of this Workbook and equip themselves better face career challenges.
3. Leaving- M.G.Vassanji
Module - 1
READING COMPREHENSION
Although many can read, the act of reading and the act of comprehending what you read are two
very different things. Reading requires the fluent parsing and blending various phonetic sounds
to create words. Reading Comprehension, on the other hand, involves thinking about the words
that were just read and deriving a meaning, for just those words and the text as a whole.
Without proper comprehension skills, students lack the ability to understand what they read. The
point of reading isn't to make sounds in your brain or out loud, but rather, to understand
important lessons, stories and arguments. Through the act of writing, our ancestors have recorded
important knowledge that we can understand simply by reading. By understanding what we read,
we pick up important information, understand scientific theories, past opinions and new
frontiers.
Exercises:
Passage 1
Philosophy of Education is a label applied to the study of the purpose, process, nature and ideals
of education. It can be considered a branch of both philosophy and education. Education can be
defined as the teaching and learning of specific skills, and the imparting of knowledge, judgment
and wisdom, and is something broader than the societal institution of education we often speak
of.
Many educationalists consider it a weak and woolly field, too far removed from the practical
applications of the real world to be useful. But philosophers dating back to Plato and the Ancient
Greeks have given the area much thought and emphasis, and there is little doubt that their work
has helped shape the practice of education over the millennia.
Plato is the earliest important educational thinker, and education is an essential element in "The
Republic" (his most important work on philosophy and political theory, written around 360
B.C.). In it, he advocates some rather extreme methods: removing children from their mothers'
care and raising them as wards of the state, and differentiating children suitable to the various
castes, the highest receiving the most education, so that they could act as guardians of the city
and care for the less able. He believed that education should be holistic, including facts, skills,
physical discipline, music and art. Plato believed that talent and intelligence is not distributed
genetically and thus is be found in children born to all classes, although his proposed system of
selective public education for an educated minority of the population does not really follow a
democratic model.
Aristotle considered human nature, habit and reason to be equally important forces to be
cultivated in education, the ultimate aim of which should be to produce good and virtuous
citizens. He proposed that teachers lead their students systematically, and that repetition be used
as a key tool to develop good habits, unlike Socrates' emphasis on questioning his listeners to
bring out their own ideas. He emphasized the balancing of the theoretical and practical aspects of
subjects taught, among which he explicitly mentions reading, writing, mathematics, music,
physical education, literature, history, and a wide range of sciences, as well as play, which he
also considered important.
During the Medieval period, the idea of Perennialism was first formulated by St. Thomas
Aquinas in his work "De Magistro". Perennialism holds that one should teach those things
deemed to be of everlasting importance to all people everywhere, namely principles and
reasoning, not just facts (which are apt to change over time), and that one should teach first about
people, not machines or techniques. It was originally religious in nature, and it was only much
later that a theory of secular perennialism developed.
During the Renaissance, the French skeptic Michel de Montaigne (1533 - 1592) was one of the
first to critically look at education. Unusually for his time, Montaigne was willing to question the
conventional wisdom of the period, calling into question the whole edifice of the educational
system, and the implicit assumption that university-educated philosophers were necessarily wiser
than uneducated farm workers, for example.
1. What is the difference between the approaches of Socrates and Aristotle?
2. Why do educationists consider philosophy a ‗weak and woolly‘ field?
3. What do you understand by the term ‗Perennialism‘, in the context of the given
comprehension passage?
4. Were Plato‘s beliefs about education democratic?
5. Why did Aquinas propose a model of education which did not lay much emphasis on
facts?
Passage 2
The other day, a student asked me what exactly the word ‗liberal‘ mean. She wanted to know
whether ‗liberalisation‘ promotes ‗liberal‘ values. She had noticed that institutions of higher
education, which are supposed to promote liberal values, were finding it difficult to resist
ideological and commercial pressures education, which are supposed to promote liberal values,
were finding it difficult to resist ideological and commercial pressures triggered by the process of
economic liberalisation. So, was economic liberalism different from political liberalism? And
what do people mean when they refer to neo-liberal policies? The questions she was asking
could hardly be addressed without invoking the political economy that has emerged over the last
three decades.
When liberalisation of the economy started to receive common consent in the mid-1980s, few
people thought of examining what it would mean for education. Then, in 1991 came the dramatic
announcement of a new economic policy, accompanied by a package of steps to be taken for
‗structural adjustment‘ of the Indian economy. The purpose of ‗adjustment‘ was to facilitate
India‘s integration into the global economy. Even then, education didn‘t receive specific
attention. Some critics of the new economic policy expressed anxiety about the consequences of
state withdrawal from its prime role and responsibility in sectors like education and health. The
national policy on education drafted in 1986 had mostly adhered to the established state-centric
view. A major review in the early 1990s vaguely resonated the new discourse of liberalisation,
but offered little evidence of change in the basic perspective. The Programme of Action,
announced in 1992, stopped short of admitting that the state‘s role in education was about to
change. Nobody could imagine at that point that over the following decades, the state‘s role in
education would change so much that the Constitution would begin to sound like rhetoric.
In order to examine what happened, we must make a distinction between school and higher
education. When Prime Minister P.V. NarasimhaRao spoke about liberalisation as the central
theme of the new economic policy, he also referred to the ‗structural adjustment programme‘.
Under this programme, the World Bank offered a ‗safety net‘ for primary education. It meant
additional resources and policy guidance to enable the system to expand its capacity for enrolling
children. The District Primary Education Programme (DPEP), which later mutated into
SarvaShikshaAbhiyan (SSA), symbolised the ‗safety net‘ approach. It was designed to cushion
the harsh effects that ‗structural adjustment‘ under liberalisation was expected to cause in
welfare sectors like children‘s education and health. The DPEP and SSA efficiently served this
role, creating an ethos in which children‘s education seemed to have become a major priority of
the state. The success of these programmes emboldened the government to push the Right to
Education (RTE) law through Parliament. Governments of many States registered their anxiety
over their capacity to fund the implementation of RTE after the Central assistance provided
under SSA runs dry.
In higher education, the new economic policy designed on the principles of liberalisation offered
no safety net. From the beginning, the assumption was that higher education ought to generate its
own resources. An accompanying idea was that higher education should respond to market
demands in terms of knowledge and skills. Over the last three decades, these two guiding ideas
have dented the established system of higher education in all parts of the country. Both Central
and State universities have been starved of financial resources. Cutting down on permanent staff,
both teaching and non-teaching, has emerged as the best strategy to cope with financial crunch.
A complex set of outcomes, specific to different universities, makes any general analysis
difficult. In some, self-financed courses, mostly vocational in nature, have provided a means of
income. In others, such courses have been resisted by teacher unions. However, these unions
have gradually lost their power and say because they are broken from within.
Passage 3
The WannaCry ransomware attack raised perplexing questions, such as who was behind it, how
did it get unleashed, and why the code was configured the way it was. The malware exploited
vulnerabilities in Windows 7 that the US National Security Agency (NSA) apparently knew
about for a few years.
At some point, these vulnerabilities were either leaked or electronically stolen, and in March, an
entity known as ShadowBrokers made them public. Microsoft very soon released an update that
removed the vulnerabilities. Windows systems have the capability to automatically install
updates, but in many corporate setups, the auto-update is disabled to give IT departments more
control over company machines. This left many machines vulnerable to the attack.
This is where the discussion moves out of the realm of the purely technical and becomes a matter
of public debate. Despite the best efforts of software companies, their products will have flaws,
including security weaknesses. Rigorous testing would prevent many exploits, but it takes too
many resources to consider every possibility.
So, independent security researchers, commercial security companies and intelligence agencies
such as the NSA specialise in trying to find weaknesses that were missed. Some researchers
privately notify software makers when they find a vulnerability, but there are also companies that
sell them; selling can be lucrative. It is believed that the FBI paid $9,00,000 to a private company
to access a locked iPhone. Intelligence agencies and even police departments have been
collecting vulnerabilities known as ―zero-days‖. Clearly, the motivation is to protect national
interest and public safety, yet it is worth asking what the trade-off is.
Security expert Bruce Schneier has criticised governments for hoarding zero-days. He argues
that it is better for the common good to disclose the vulnerabilities before someone else uses
them for ill. The WannaCry incident seems to bear this out. Policymakers need to dig into the
claims that zero-days are effective at preventing terrorism and crime.
Disclosing vulnerabilities doesn‘t help much if the software creators don‘t take timely action. In
general, large corporations such as Microsoft, Google or Apple have reacted quickly. They can
do more to publicise vulnerabilities and fixes and highlight the risk to customers if they do not
update.
Finally, a failure to update systems poses a real issue. Those individuals and organisations that
did not apply Microsoft‘s update were taking a risk; whether the reasons were cost, lack of
attention or negligence, their actions had an impact on others. The reasons for making computer
software up to date are the same as vaccinating a population against diseases. Policymakers may
want computer owners to take the same approach.
One curious aspect of WannaCry is that once it enters a computer, it tries to connect to a domain
on the internet, and if it succeeds, it stops its activity. An alert cybersecurity researcher created
that domain and helped slow WannaCry‘s spread. Researchers are puzzled why this ―killswitch‖
was left in the code. What‘s worrisome is that perhaps a future variant of ransomware will try to
send contents of the disk to a remote server before locking the computer, thereby stealing
sensitive health or financial details, embarrassing photos or vital state secrets.
The targets may react to the ransom part of the attack and fail to see the data theft. This may
have already happened. In response to an RTI, the RBI said that at least one bank was attacked
by ransomware last year. If data-stealing malware targets computers in a corporate or
government network, the real damage is not to the owners of the computers but the people whose
data is exposed. In the case of government secrets, the entire country may be worse off.
Since the attack, the government has downplayed the effects on Indian systems. No private
companies have disclosed that they were affected. However, there are many cyber attacks on a
global scale and it stretches credulity to believe that Indian systems are somehow spared. The
government wants to promote Digital India and internet companies want Indians to use their
services and spend money online. For that, they need to build and keep the public‘s trust.
One way to do that is by being forthright and owning up to mistakes or breaches. It would
demonstrate a level of responsibility and sophistication that people can respect.
The economic development in India followed socialist- inspired policies for most of its
independent history, including state-ownership of many sectors; India's per capita income
increased at only around I % annualised rate in the three decades after its independence. Since
the mid 1980s, India has slowly
opened up its markets through economic liberalisation. After more fundamental reforms since
1991 and their renewal in the 2000s, India has progressed towards a free market economy. In the
late 2000s, India's growth reached 7.5%, which will double the average income in a decade.
Analysts say that if India pushed more fundamental market reforms, it could sustain the rate and
even reach the government's 2011 target of 10% . States have large responsibilities over their
economies. The annualised 1999- 2008 growth rates for Tamil Nadu (9.9), Gujarat (9.6%),
Haryana (9.1 0/0), and Delhi (8.9%) were significantly higher than for Bihar (5.1 0/0), Uttar
Pradesh (4.4%), and Madhya Pradesh (6.5%). India is the tenth-largest economy in the world and
the third largest by purchasing power parity adjusted exchange rates (PPP). On per capita basis,
it ranks 140th in the world or 129th by PPP. The economic growth has been driven by the
expansion of services that have been growing consistently faster than other sectors. It is argued
that the pattern of Indian development has been a specific one and that the country may be able
to skip the intermediate industrialisation — led phase in the transformation of its economic
structure. Serious concerns have been raised about the jobless nature of the economic growth
favourable macroeconomic performance has been a necessary but no sufficient stipulation for the
significant reduction of poverty amongst the Indian population. The rate of poverty decline has
not been higher in the post-reform period (since 1991). The improvements in some other non-
economic dimensions of social development have been even less favourable. The most palpable
example is an exceptionally high and importunate level of child malnutrition (46% in 2005-06).
The progress of economic reforms in India is followed closely. The World Bank suggests that the
most important priorities are public sector reform, infrastructure, agricultural and rural
development, removal of labour regulations, reforms in lagging states, and HIV /AIDS. For
2015, India ranked 142nd in Ease of Doing Business Index, which is setback as compared with
China 90th, Russia 62nd and Brazil 120th. According to index of Economic Freedom World
Ranking an annual survey on economic freedom of the nations, India ranks 123rd as compared
with China and Russia which ranks 138th and 144th respectively in 2012.
1) According to the passage, the economic growth has been driven by the expansion of
which of which genre of services?
1) The services growing slower than other sectors available in the world.
2) The services growing more easily than other sectors available in the world.
3) The services growing erratically faster than all other sectors available in India.
4) The services growing consistently faster than other sectors available in the world.
5) None of these
3. What was the opinion of the World Bank particularly on public sector reforms
according, to the passage?
A. Infrastructures development
B. Health reforms
C. Removal of labour regulations
D. Agricultural development
l) Only (A) and (B)
2) only (C) and (D)
3) only (B) and (D)
4) only (A), (B) and (D)
5) None of these
4. "Economic liberalisation have been beneficial for Indian according to the passage, which
of the following statements support the given statement?
1) India bit by bit kicks off its markets through economic liberalisation.
2) India opened new markets all over world within 10 years of its initiation.
3) India gave a lot of employment compared to the last decade after its initiation.
4) India's growth rate increased by 7.5% after initiating economic liberalisation.
5) None of these
5. Which of the following is not mentioned in the passage regarding economic
development?
1) Index of Economic Freedom World Ranking did an annual survey on economic freedom.
2) India's per capita income increased at only around 1% annualised rate.
3) The progress of economic reforms in India is followed closely.
4) Economic liberalisation is a fusion of growth and economic development.
5) None of these
Passage 5
This past decade has witnessed a surge in wildlife tourism that has doubled and tripled the tourist
load in several of the more accessible national parks and reserves. But serious infrastructural
shortcomings have brought us precariously close to a breakdown of the ecosystem‗s capacity to
absorb this load. The result is an unsatisfactory tourist experience (and an opportunity to impart
conservation values lost), overworked, pressurized and confused wildlife staff, and occasional
man-animal confrontation crises such as man-killing by tigers. Not to speak of the ecosystem
that is being battered by humans. A road area, which accommodated four vehicles a day, ten
years ago, is now being used by 12 a day. The road area the wildlife population of that area has
in any case gone up. A collision of interests is inevitable. An important function of wildlife
refuges is to encourage tourism. recognising that it forms an ideal ―hands-on‖ method of
orienting, educating and winning the hearts and minds of the general public over to conservation
values and concepts. This can only be achieved by communication with tourists before and
during their visits to a wildlife refuge. The ―interpretation‖ as it is generally referred to, is
properly done by having an interpretation centre, consisting of photographic, written and audio-
visual exhibits supplemented by free or priced literature and a person on hand to answer the
queries of visitors. Tourists should perforce be routed through this facility by the simple
expedient they have some time to see it while their entry permits are being prepared. The general
message should be the history of the wildlife refuge as a conservation microcosm, interesting
facts of some of the species it supports, and an explanation of the mechanics of an ecosystem and
its relevance to man, plus codes of conduct specific to the area and to wildlife and jungles in
general. This should be backed up by a cadre of trained naturalist guides, preferably from the
local population, who should accompany the tourists in the refuge. In some of our wildlife
refuge, very poor facilities for this sort of thing exist. In most, none exist at all. The result is
tourist traffic, which is generally quite ignorant of wildlife, ecology and conservation values,
who leave the refuge no wiser than when they came in. leaving behind for good measure the
detritus of their presence: plastic bags, cigarette packets, bottle, paper, a lot of which is
nonbiodegradable and toxic. Added to this is the fact that wildlife guards and rangers are often
diverted from their normal work-monitoring and managing wildlife and the ecosystem –and
made to guide tourists and generally be at the back and call of people, irrelevant to the priorities
of the wildlife refuge.
1. According to the passage, what is the main purpose of bringing tourists in the forest?
2. What according to the author, will win the hearts and minds of the general public?
3. What are the main concerns expressed by the author?
4. Explain the main reason for the near collapse of the capacity of the ecosystem of wildlife
refuges?
5. Man-animal confrontation leads to ____________________________ .
Passage 6
I have three visions for India. In 3000 years of our history, people from all over the world have
come and invaded us, captured our lands conquered our minds. From Alexander onwards. The
Greeks, the Portuguese, the British, the French, the Dutch, all of them came and looted us, took
over what was ours. Yet we have not done this to any other nation. We have not conquered
anyone. We have not grabbed their land, their culture, their history and tried to enforce our way
of life on them. Why? Because we respect the freedom of others.
That is why my first vision is that of FREEDOM. I believe that India got its first vision of this in
1857, when we started the war of independence. It is this freedom that we must protect and
nurture and built on. If we are not free, no one will respect us.
My second vision for India is DEVELOPMENT. For fifty years we have been a developing
nation. It is time we see ourselves as a developed nation. We are among top 5 nations of the
world in terms of GDP. We have 10 percent growth rate in most areas. Our poverty levels are
falling, our achievements are being globally recognized today. Yet we lack the self-confidence to
see ourselves as a developed nation, self reliant and self assured. Isn't this right?
I have third vision. The India must stand up to the world. Because I believe that unless India
stands up to the world, no one will respect us. Only strength respects strength. We must be strong
not only as a military power but also as an economic power. Both must go hand-in-hand. My
good fortune was to have worked with three great minds. Dr. Vikram Sarabhai of the Dept. of
space, Professor Satish Dhawan, who succeeded him, and Dr. BrahmPrakash, father of nuclear
material. I was lucky to have worked with all three of them closely and consider this the great
opportunity of my life. I see four milestones in my career:
ONE : Twenty years I spent in ISRO. I was given the opportunity to be the project director for
India's first satellite launch vehicle, SLV3. The one that launched Rohini. These years played a
very important role in my life of a Scientist.
TWO : After my ISRO years, I joined DRDO and got a chance to be the part of India's guided
missile program. It was my second bliss when Agni met its mission requirements in 1994.
THREE : The Dept. of Atomic Energy and DRDO had this tremendous partnership in the recent
nuclear tests, on May 11 and 13. This was the third bliss. The joy of participating with my team
in these nuclear tests and proving to the world that India can make it. That we are no longer a
developing nation but one of them. It made me feel very proud as an Indian. The fact that we
have now developed for Agni a re-entry structure, for which we have developed this new
material. A Very light material called carbon-carbon.
FOUR : One day an orthopaedic surgeon from Nizam Institute of Medical Sciences visited my
laboratory. He lifted the material and found it so light that he took me to his hospital and showed
me his patients. There were these little girls and boys with heavy metallic calipers weighing over
three Kgs. each, dragging their feet around. He said to me: Please remove the pain of my
patients. In three weeks, we made these Floor reaction Orthosis 300 gram calipers and took them
to the orthopaedic center. The children didn't believe their eyes. From dragging around a three
kg. load on their legs, they could now move around! Their parents had tears in their eyes. That
was my fourth bliss!
Why is the media here so negative? Why are we in India so embarrassed to recognize our own
strengths, our achievements? We are such a great nation. We have so many amazing success
stories but we refuse to acknowledge them. Why? We are the second largest producer of wheat
in the world. We are the second largest producers of rice. We are the first in milk production. We
are number one in Remote sensing satellites. Look at Dr. Sudarshan, he has transferred the tribal
village into a self-sustaining, self driving unit. There are millions of such achievements but our
media is only obsessed with the bad news and failures and disasters.
I was in Tel Aviv once and I was reading the Israeli newspaper. It was the day after a lot of
attacks and bombardments and deaths had taken place. The Hamas had struck. But the front page
of the newspaper had the picture of a Jewish gentleman who in five years had transformed his
desert land into an orchid and a granary. It was his inspiring picture that everyone woke up to.
The gory details of killings, bombardments, deaths, were inside in the newspaper, buried among
other news. In India we only read about death, sickness, terrorism, crime. Why are we so
negative?
Another question: Why are we, as a nation so obsessed with Foreign things? we want foreign
TVs, we want foreign shirts. We want foreign technology. Why this obsession with everything
imported? Do we not realize that self-respect comes with self-reliance? I was in Hyderabad
giving this lecture, when a 14 year old girl asked me for my autograph. I asked her what her goal
in life is:
She replied: I want to live in a developed India. For her, for you, we will have to built this
developed India. You must proclaim.
1. Why according to Abdul Kalam must India stand upto the world?
2. What news surprised Abdul Kalam in Israel?
3. List out the achievements of India as mentioned by Kalam.
4. Why does Kalam feel lucky to have worked with the three great minds?
5. Freedom is very important according to Kalam. Explain.
Passage-7
A blog is a discussion or information site published on the World Wide Web consisting of
discrete entries, otherwise called posts. The term weblog was coined by Jorn Barger. The short
form, blog, was coined by Peter Merholz. It was Even Williams who used blog as both a noun
and a verb (‗‗to blog, meaning ‗to edit ones weblog or to post to one‘s weblog) and devised the
term blogger to refer to a person who blogs.
Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and
often were themed on a single subject. More recently ‗multi-author blogs (MABs) have
developed, with post written by large numbers of authors and professionally edited. MABs from
newspapers, other media outlets, universities, think tanks, interest groups and similar institutions
account for an increasing proportion of blog traffic.
The emergence and growth of blogs in the late 1990s coincided with the advent of web
publishing tools which made web publication easy even for non-technical users.
Although not a must, most good quality blogs are interactive, allowing visitors to leave
comments and even a message. In that sense, blogging can be seen as a form of social-
networking. Indeed,bloggers not only produce content to post on their blogs but also build social
relations with their readers and other bloggers.
In education blogs can be used as instructional resources. These blogs are referred to as
‗Edublog. A typical blog combines text,images, and links to other blogs, Web pages, and other
media related to its topic .The ability of readers to leave comments in an interactive format is an
important part of many blogs, Most blogs are primarily textual, although some focus on art (art
blogs), photographs (photo blogs),videos (video blogs or vlogs)music (MP3 blogs),and
audio(podcasts). Micro blogging is another type of blogging, featuring very short posts.
There are many different types of blogs, differing not only in the type of content, but also in the
way that content is delivered or written, like personal blogs, Corporate and Organizational blogs,
Health blogs, Travel blogs, Gardening blogs, House blogs, Fashion blogs, Music blogs etc. Blogs
are highly popular because of their utility but it goes without saying that they must be used with
great responsibility.
Passage - 8
Leadership does not exist without fellowship. A leader is to be accepted by the group which the
farmer is supposed to lead. To gain acceptability the leader should cause and emotive impact on
the group members.
The characters exhibited by the leaders make them dear to their followers. A leader is one who
effectively inspires employees to achieve worthwhile things. What character of leader motivates
the followers? It's neither pomp nor show nor flattery. Pomp and show creates a sense of awe
and the leader is defied rather than emulated. Flattery is unrealistic and cannot serve as a long-
term motivational tool. A leader‘s style should be one that can be emulated by all irrespective of
cadre, class and calibre. Simplicity in one‘s day today conduct is the only thing that can be
adopted by all. When the leader is simple, he is counted as one belonging to the group of which
he is the leader. That's enough to motivate people. Motivation is the innate quality that enables
an individual or group, to contribute unlimitedly with limited means. It is the proud prerogative
of enlightened human beings.
A Leader needs to assume the role of a guide: quintessential to fulfilling the role is knowledge
and ability. Technical and administrative knowledge of the guide in balanced quantity and of the
right kind are essential. He has to master the human relations aspect of administration in all
detail. And when the leader is good at this ,his guidance is sought and accepted, and then he
fulfills the role of a guide. The leader is a negotiator within and outside the organization. The
leader shapes people and moulds character. To achieve this leader should maintain equanimity.
Equanimity is keeping oneself poised and balanced at all times. A leader is simply great, if he
can mould his followers with this frame of mind.
1. Who is a leader?
2. What should a leader do to gain acceptability?
3. What motivates the followers to follow the leader?
4. How does the leader mould the character of people?
5. A Leader needs to assume the role of a guide. True/ False.
Passage -9
Vishwaditya, the king of Magadh, heard that a great physician who lived in the
neighbouring kingdom had invented an edible magic substance, which, if eaten with sweetmeat,
would give one long life. He invited the physician through his messengers. The physician arrived
with four sweetmeat balls mixed with the magic substance. The delighted king ordered his
soldiers to bring a big garland made of very attractive looking and scented flowers, and himself
garlanded the physician. The physician removed the precious cloth with which he had covered
the plate of sweetmeat balls. The king's joy knew no bounds at the sight of the contents of the
plate. While the physician was about to offer the sweetmeat balls to the king, the court jester
rushed forward, picked up a ball and began eating it. Everyone present in the court was
astonished. "Take hold of the mad chap!" shouted the king. The king's bodyguards did so. The
half-eaten sweetmeat ball fell from his hand. "How dare you touch the magic thing meant for
me? Be ready to face the consequence-death!" The jester shed tears. "No use crying", said the
king. "I am crying for you, my Lord!" replied the jester. "Why?" asked the king. ―My lord, by
eating only half of the magic thing, I am going to die. What will happen to you when you eat the
whole of the magic thing?" said the jester. The king saw sense in what the jester said. He realized
his mistake of believing in such magic things. He suitably honoured the jester.
As high-level visits go, Prime Minister Narendra Modi‘s visit to Israel was bound to attract
superlatives like ‗historic‘ and ‗groundbreaking‘. Still, it is clear that the buzz in the relationship
is on account of Mr. Modi‘s personal diplomatic style and his host‘s equally warm response.
Israel‘s Prime Minister Benjamin Netanyahu set the tone when he welcomed Mr. Modi at the
airport together with the spiritual leaders of all the major faiths in the region, an honor
traditionally reserved for the U.S. President and the Pope. Mr. Modi‘s trademark bear hugs were
reciprocated, three at the airport, and by the time the visit ended, the TV commentators had lost
count!
Mr. Netanyahu gushingly described the relationship between the two countries as ―a marriage
made in heaven‖, but behind the success was a receptive political backdrop as well as the careful
planning undertaken by both sides.
Marking 25 years of establishing diplomatic relations between the two countries added to the
historic character of an Indian Prime Minister‘s first visit to a country that had quietly emerged
as a strong defense partner. There had been high-level exchanges but the Indian response was
cautious. Foreign Minister Shimon Peres first visited India in 1993, and Jaswant Singh
reciprocated in 2000; President EzerWeizman came in 1997, while President Pranab Mukherji‘s
visit only took place in 2015. The first Israeli Prime Minister to visit India was Ariel Sharon in
2003, and from the time Mr. Modi came to power, a return visit was a certainty. The two leaders
had met on the margins of the UN General Assembly and continued their relationship by
tweeting their greetings on Hanukkah and Diwali.
Yet, official-level exchanges between the two countries have been intensive, beginning with the
visit of Foreign Secretary J.N. Dixit in early 1993. While relations between Mossad and
Research and Analysis Wing had existed earlier, the strategic partnership got cemented when
National Security Adviser-level dialogue was established in 1999 between Brajesh Mishra and
Gen. (retd.) David Ivry. Gen. Ivry was a former Air Force chief who had led the air raid on
Osirak, the Iraqi nuclear reactor, in 1981. Incidentally, Israel was one of the few countries that
showed a complete understanding of India‘s decision to undertake the nuclear tests in 1998. This
reinforced both the defense and the counter-terrorism cooperation relationship.
By 2000, India was acquiring surface-to-air missiles (Barak 1) and UAVs (unmanned aerial
vehicles) from Israel. Subsequently, the refurbishing of MiG-21 aircraft employed Israeli
avionics. During the 1999 Kargil war, Israel assisted with laser-guidance kits mated with gravity
bombs, carried by the Mirage 2000 aircraft. With U.S. concurrence, Israel sold India the Phalcon
airborne early warning system and mounted on the Russian Il-76, provided AWACS capability.
Subsequent acquisitions have included Spike anti-tank guided missiles and the long range
surface-to-air missiles in both the naval and land versions. Today, Israel has emerged as the
third-largest defense supplier for India and accounts for over 40% of Israel‘s defense exports.
Commercial relations between the diamond traders in Gujarat and Israel had existed before 1992,
but now annual trade grew from $200 million to nearly $5 billion with gems and jewelry
accounting for nearly 40%. Gradually, Science and technology, agriculture, biotech, and space
emerged as new areas of cooperation.Tourism provided an impetus to people-to-people relations.
India emerged as the preferred destination for young Israelis wanting to unwind after their
compulsory military service and Hebrew signage in Varanasi, Manali, and Goa is a common
sight. Ambassador Pavan Kapoor was being quite mattered of fact when he described the Modi
visit as a ‗coming out visit‘ for the relationship.
1. Who was the first PM of Israel who visited India and when?
2. Mr. Netanyahu Gushingly described the relationship between the two countries as
_______________________________.
3. Today Israel has emerged as the _____________________ supplier for India and
accounts for over __________________ of Israel‘s defense exports.
4. Which of the following statement is true according to the passage?
I. Foreign Minister Shimon Peres first visited India in 1993, and Jaswant Singh
reciprocated in 2000; President EzerWeizman came in 1997, while President Pranab
Mukherji‘s visit only took place in 2015
II. Foreign Minister Shimon Peres first visited India in 1993, and Jaswant Singh
reciprocated in 2001; President EzerWeizman came in 1997, while President Pranab
Mukherji‘s visit only took place in 2015
III. Foreign Minister Shimon Peres first visited India in 1993, and Jaswant Singh
reciprocated in 2000; President EzerWeizman came in 1998, while President Pranab
Mukherji‘s visit only took place in 2015
Referencing Skills
Referencing in a general sense means to give credit to someone for using his or her own ideas or
thoughts in a research activity. Referencing helps in gaining the originality of the ideas and
thoughts used in the research activity. Failure to reference is treated as disrespect to the original
author or writer and seen as a major misconduct in the area of academic research writing.
Importance of referencing in assignment writing
Making proper references provides various benefits. Some of its advantages can be cited as
follows-
The major benefit of good referencing is that it authenticates the originality of the source from
where we have taken our subject matter. The matter can be in the form of words, visuals, audios,
numerals, facts etc. It also shows how deeply we have understood the topic on which we are
working. It also recognizes the writer and his work because he or she should also be accredited
for what they have done. It is an act to pay respect for the hard work and dedication and the
efforts one has put into the research work.
When we provide references our readers can also analyze the information given by us on the
basis of the original source. They can cross check the details from the original document. This
helps us them to make an understanding of what we are trying to say in the research project and
how far we are able to achieve our goal. It also helps us to support our facts in favor or in against
of the said topic. When we present the true facts people can judge that how correctly we are to
comprehend things in a dynamic way without losing the originality of the topic under
consideration.
Referencing is also useful as it avoids the chances of plagiarism which is a type of copyright
infringement issue. Using somebody else's data without his or her permission and putting our
own name for the work done is known as plagiarism. Most universities and colleges cancels
students project because of plagiarism. Plagiarism is considered as a legal offence. Universities
and colleges have an anti plagiarism software so that it can be detected which students have
plagiarism related issue in their project.
Various types of referencing
A brief synopsis
Referencing itself includes a number of different types of styles which are as follows-
In this style author name is mentioned along with date and page number. This style is used at
Polytechnic West. Two basic requirements of APA style are in-text citations and end-text
citations. In-text citations is shown in the following format-
(Author's name, year or date of publication)
It includes information from all the resources which we have used within our document like
journals, magazines, research paper etc. This is generally used when we quote some comment or
quotation in our assignment. For example, Shakespeare said, "This world is a stage and we all
are playing our roles here." This can be said like this,
This world is a stage and we all are playing our roles here. (Shakespeare, year in which the
official statement was written 1942)
MLA
In MLA style of referencing only name of the author along with page number is shown. Here,
year of referencing is not shown as in APA style of referencing. For example, (Shakespeare
56).Also, commas are not used in this.
Harvard
Harvard style of referencing is very popular among college and university students. In this also
the two basic requirements is in-text citations and reference list. When we quote something
directly from a resource it is in-text citations. When we mention the resources referred in our
research at the end of our assignment it is known as reference list. It also gives the full
description of the sources which we have used in our project.
Chicago
The Chicago style of referencing does not use in text citations and reference lists. It uses notes
and bibliography and also author date. Bibliography is used when we mention each and
everything that we have used in our research report. It gives detailed information about what
resources we have used in our complete research project. That's why it is mentioned at the end of
the report.
A bibliography is a listing of the books, magazines, and Internet sources that you use in
designing, carrying out, and understanding your science fair project. But, you develop a
bibliography only after first preparing a background research plan — a road map of the research
questions you need to answer. Before you compose your bibliography, you will need to develop
your background research plan.
Sample Bibliography: MLA Works Cited Format
Format:
Author's Last name, First name. "Title of Source." Title of Container, Other contributors,
Version, Numbers, Publisher, Publication Date, Location.
Example: ―Cells and Batteries." The DK Science Encyclopedia. 1993.
Dell, R. M., and D. A. J. Rand. Understanding Batteries. Cambridge, UK: The Royal Society
of Chemistry, 2001.
Sample Bibliography: APA Reference List Format
Format:
Author surname, Initial. (Year). Title of book (edition). Place of publication: Publisher.
Example: Cottrell, S. (2013). The study skills handbook (5th ed.). Basingstoke: Palgrave
Macmillan.
Exercises
Using the details given below frame reference list in APA and MLA format:
1. (2011). Banerjee, A. and Watson, T.F.
Pickard‟s manual of operative dentistry ,9th edn.
Oxford: Oxford University Press.
Translated by J. Davies..
London:(1997)
Dover Publications.
Advertising:
Advertising is the best way to communicate to the customers. Advertising helps informs the
customers about the brands available in the market and the variety of products useful to them.
Advertising is for everybody including kids, young and old. It is done using various media types,
with different techniques and methods most suited.
Purpose of advertising:
Creating an effective advertisement can seem like a daunting task, but it‘s doable if you take it
step-by-step.
Exercise 1:
You have been asked to create an advertisement for a magazine or newspaper for a food product
for teenagers. How would you create it using appropriate slogans and pictures?
Exercise 2:
Create a logo for a shoe product and give it a name. Write suitable tagline and advertise the
product.
Exercise 3:
Create an advertisement for an educational loan offered by XYZ bank for students to travel and
study in Foreign University. Use appropriate slogan/tagline.
Exercise 4:
Advertise eco-friendly masks with appropriate logo, slogan and product name.
Brochures:
A brochure is an informative paper document (often also used for advertising) that can be folded
into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put
into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce
a company, organization, products or services and inform prospective customers or members of
the public of the benefits.
Brochures are distributed in many different ways: as newspaper inserts, handed out personally,
by mail or placed in brochure racks in high traffic locations especially in tourist precincts. They
may be considered as grey literature. A brochure is usually folded and only includes summary
information that is promotional in character.
Exercise 1:
Create a travel brochure explaining all the details about the holiday destination at Sikkim.
Exercise 2:
Develop content for a brochure about your college cultural fest, events and competitions.
Exercise 3:
Create a brochure to advertise the facilities you offer in your resort in Manipal.
Exercise 4:
Prepare a brochure to explain variousacitivites and events organized by the Nature Club of your
organization.
Exercise 5:Create a brochure inviting and informing walking enthusiasts to join the Walkathon
conducted by Pink Hospital.
Module - 3
Data Interpretation
Data Interpretation: Data interpretation is the process of assigning meaning to the collected
information and determining the conclusions, significance, and implications of the findings. The
goal of the interpretation of data is to highlight useful information and suggest conclusions.
While writing interpretation, one should remember to describe the facts in the best possible
manner and to cover the information provided.
The analytical paragraph has to be written in around 100-120 words. So the paragraph must use
clear and crisp language along with providing complete details of the chart given in the question.
Introduction:
(Explain in one or two lines the subject of the graph given)
Body
Explain in detail what the graph is about, use relevant figures, explain trends, make comparisons
and contrasts, and divide into sub paragraphs, if required)
Conclusion
(Conclude the paragraph giving the overall view or summary of the graph)
1. The introduction
The introduction is the first paragraph that should describe in brief what the graph is about. It
should be like an opening paragraph that introduces the reader to the context of the chart given.
When writing the introductory paragraph, you need not go into the details. You just need to
mention what is clearly evident from the chart or the graph given in the question. It is best to
write the introduction in one or two lines.
This part of the analytical paragraph should contain details of the graph/chart given in the
question. It should contain all the important information. It is extremely important to choose the
significant details that should be included in the paragraph.
The body can be broken into two or three sub-paragraphs depending on the information extracted
from the graph. Breaking the body into subparagraphs makes it easy for the reader to understand.
i. Organizing information: You should look for the large differences that are very prominent.
You can mention the aspect which is the smallest or the largest in the data given. Any aspects
that are similar should be mentioned next. You should further mention about the aspect that has
remained unchanged or constant throughout.
ii. Comparing information: If the chart mentions two different parties, for example, men and
women, refer to both of them in the analytical paragraph. If there is any contrast or comparison
that could be drawn, you must present it effectively. If the chart is about a particular time period
or highlights trends of several years, mention each year in a concise manner. If any comparison
or contrast can be done for two or more years, you should write about it too.
iii. Mentioning quantities: When including numbers and figures, their accuracy must be ensured.
There are a number of ways that can be used to describe quantities, for example- percentage,
fraction, ratios, etc.
iv. Connecting sentences: If different information or ideas are there, you should use connectors
or linking phrases to link them logically. The sentences of the paragraph should be sequential
and connected rationally.
3. The conclusion
The last paragraph should summarize the idea mentioned and the information in general. It
should be concluding in nature and act as the closing statement. One should keep in mind that
one must not include any personal opinions, conclusions, or observations. You should simply
stick to the facts.
You need not dispose of the information to write a good analytical paragraph. The key is to
choose wisely the important information, organize it well, state correct facts and summarize it
properly.
For describing quantities, use various styles like- 48% of, one-third of, nearly one-fourth of,
almost 80%, majority, on average, twice as much, almost equal, the highest, the lowest, very
close to 2%, roughly, approximately 5% of, just under three percent, etc.
For establishing a relationship or contrast, use phrases and words like- relationship between,
similarly, in contrast with, in comparison to, but in the opposite case, however, whereas, when it
comes to, as opposed to, while, striking difference, noticeable difference, etc.
For the conclusion and other connecting phrases use- overall, subsequently, in all, in a nutshell,
for the chart given, in short, striking changes, including, therefore, etc.
Global weather is warming leading to Arctic meltdown. Study the following Pie chart and
write a brief paragraph on factors affecting global warming, in about 100 words.
1) Global warming is primarily a result of the greenhouse effect caused by too much carbon
dioxide in the atmosphere which acts as a blanket, trapping heat.
2) Below is a graph given showing birth and death rates in a country from 1901 to
2101. Write an analytical paragraph (100-150 words).
The graph shows birth and death rates starting from 1901 till 2101.
Since 1901, the birth rate has remained more than the death rate until 2041. Birth rate was 20000
in 1901 and started increasing gradually. It peaked in 1961 to around 65000. From 1961, birth
rate has fluctuated multiple times between 50000 and 60000. It is expected to decline for the
coming years reaching approximately 42000 by 2101.
On the other hand, the death rate stood at around 10000 in 1901 and then has increased steadily.
It is expected to rise strikingly from 2021 before levelling off to approximately 60000 between
2061 and 2081. The graph indicates a slight decline in deaths in the year 2101.The graph shows
the huge gap between birth rate and death during 1961 to 2001. However, this gap is expected to
reduce in the later years. Overall, as opposed to the prevailing trends, the death rate will be more
than the birth rate in the later half of the 21st century.
3)The pie chart shows the proportion of people and their poverty overview from Indian
different households in 2021
The given pie chart illustrates seven different categories of households living in poverty in
India in 2021.It is clearly evident from the pie chart that 26% of the total poverty-stricken
households are those of sole parents. Single people without children account for the second
highest proportion with 24%. In contrast to couples without children that accounts for
just 9%, couples with children account for 15% of the poor households. Single aged
persons and aged couples proportion for 12% together for poor households. Overall,
14% of all households in India were living under poverty. The younger generation had
a greater poor Percentage than their aged counterparts. Couples without children had better
economic conditions than those with children.
4)The following table shows details about the internet activities for six categories for
different age groups. Write an analytical paragraph for the table given in around 150-200
words.
The given table suggests the internet activities of seven age groups ranging from teens to those in
their seventies for six different kinds of activities. The table shows that the younger generation is
more interested in online games and news, while the older generation spends time on the internet
to research and buy products.
It is evident from the table that teens mainly use the internet for games (as high as 81%), news
and downloads and are interested in searching for people or friends or doing any product
research. The middle-age group (people in 20s to 60s) is highly interested in getting news, doing
product research and buying products, the percentage ranging from 70-80%. The internet activity
which gets the least time is searching for people. All the age groups spend less than 30% of their
internet time on the same. The amount of time spent on downloads decreases with age and gets
as low as 6% (for people in 70s).
Overall, the table suggests that teenagers are most likely to spend time playing games and doing
downloads. On the other side, older people are interested in researching and buying products.
People spend the least amount of time searching for other people online.
Exercises:
1. The following pie-chart shows the percentage distribution of the expenditure
incurred in publishing a book. Study the pie-chart and write an analysis in a
paragraph.
2. The bar graph given below shows the data of the production of paper (in lakh
tonnes) by three different companies X, Y and Z over the years. Study the graph and
write an analysis in a paragraph.
3. Study the following bar chart and answer the questions carefully.
1. What is the percentage change in the overall sales turnover of the five companies together
between 2001 - 2002 and 2002 - 2003 ?
2. What is the absolute change in overall sales turnover of the five companies together
between 2001 - 2002 and 2002 - 2003 ?
3. Which of the companies shows the maximum percentage difference in sales turnover
between the two years ?
4. What should have been the sales turnover of GM in 2002 - 2003 to have shown an excess
of the same quantum over 2001 - 2002 as shown by the sales turnover of Maruti ?
5. What is the approximate difference between the average sales turnover of all the
companies put together between the years 2001 - 2002 and 2002 - 2003 ?
4. Study the following table and answer the questions based on it.
1. For which state the average number of candidates selected over the years is the
maximum?
2. The percentage of candidates qualified from Punjab over those appeared from Punjab is
highestin the year?
3. In the year 1997, which state had the lowest percentage of candidates selected over the
candidates appeared?
4. The number of candidates selected from Haryana during the period under review is
approximately what percent of the number selected from Delhi during this period?
5. The percentage of candidates selected from U.P over those qualified from U.P is
highest in the year?
Module - 4
Listening vs Hearing
When we learn language, there are four skills that we need to acquire for complete
communication. While learning native language or mother tongue, we usually learn to listen first,
then to speak, then to read and write. These are called four language skills: listening, speaking,
reading and writing. These are also called as macro-skills. This is contrast with micro-skills,
which are the grammar, vocabulary, pronunciation etc.
These four language skills are related to each other in two ways.
i) The direction of communication.
Listening Speaking Reading Writing
ii) The method of communication
Oral or spoken communication and written communication
In this chapter we are going to discuss about the first of four language skills, listening and the
difference between hearing and listening.
Hear or Listen
To hear and to listen are verbs we use to talk about our sense of hearing-using our ears. But the
connotation of both is different, former is a passive process and later is active skill. Let‘s
elaborate more on it.
Hearing
As mentioned in the dictionary, it is a process, function or power of perceiving sounds. A special
sense by which noises and tones are received as stimuli. It may not be deliberate.
As soon as we wake up and walk around, we hear sounds.
• I heard a knock on the door.
• Can you speak louder? I can‘t hear you.
Hearing is a physical act of sound waves entering our ears and being transported to our brain. It
is passive process that requires no specific efforts all the time. If your ear works and you are
placed in the sound wave transmission area, you will hear it.
Listening
When we listen, we try to hear. We pay attention to every sound which enters our ear and make a
meaning out of it.
• Listen! Can you hear baby crying?
• I am listening but I can‘t hear anything.
Listening is a skill of receiving language through ears, identifying the sounds of speech and
processing them into words and sentences. It is an active skill. It requires concentration and
attention. Listeners use it to comprehend different verbal and non- verbal signs. If they
comprehend what a speaker has said, they can interpret and respond to the message. This is
called active listening.
Active listening is the key element; that makes the communication process effective. Further, it
encompasses making sounds that show listener‘s attentiveness and providing feedback. It has a
greater influence in our lives and is used to gain information, learn and understand things.
Types of Listening
As one of the most important interpersonal skills listening can be divided into two main types
I. Discriminative Listening-
II. Comprehensive Listening-
I. Discriminative listening-
It is an inborn ability of human being. It developed at a very early age. It is the most basic form
of listening and does not involve the understanding of the meaning of words or phrases but
merely the different sounds that are produced. For example, in early childhood child can
differentiate between father‘s voice and mother‘s voice.
Discriminative listening develops through childhood and into adulthood. As we grow older, we
develop our ability to not only distinguish between different sounds but to recognise the
subtilities in the way sounds are produced. It enables the listener to pick up the cues that
indicates what a speaker is truly saying or what emotions they are trying to express.
II. Comprehensive Listening
Comprehensive skill involves the deliberate attempt to understand the message or messages that
are being communicated. Comprehensive listening is when you make judgments based on what
the other person says compared to what your values are and decide the course of feedback.
Comprehensive listening can be elaborate better with the help of following sub-divisions
• Deep Listening- It is process of listening to learn. Deep listening occurs when you're
committed to understanding the speaker's perspective. It requires the temporary suspension of
judgement and a willingness to receive new information – whether pleasant, unpleasant, or
neutral. Listener must pay attention to the details of the conversation and pick up many cues.
These cues can include observing body language, identifying preferences and biases and
perceiving values and beliefs.
• Full Listening- Full listening involves paying close and careful attention to what the
speaker is conveying. This type of listening is where you aim to fully understand what the
content of the conversation is. You may pause and summarize what you just heard to see if it is
correct. When the conversation is over, the speaker and listener may agree that they have full
understanding of the conversation. This type of listening is useful skill while attending lectures
or presentations.
• Critical Listening. Critical listening is an important process for understanding because it
requires listener to evaluate, judge, and form an opinion on what he hears. The listener assesses
the strengths and weaknesses of the content, agrees or disagrees with the information and also
analyses and synthesizes material. This type of listening enables the professionals to conduct
brainstorming sessions, create new solutions for the problems and debate strategies.
• Therapeutic Listening. It is a process of gathering information and exchanging
communication from a therapeutic setting. It is also a method of improving verbal and non-
verbal understanding of communication. It is a sound-based intervention method, designed to
help people who experience difficulties in the processing of sensory information or regulating
energy levels. It helps to improve the confidence, sensory experiences, interpersonal, social and
cognitive skills. Trust and empathy are the pillar in this type of listening. It is helpful for the
people who are associated with health sector.
Hearing Vs Listening
Hearing Listening
Hearing refers to one's ability to perceive sounds, by receiving sound waves or vibrations
through ears. Listening is something done consciously, that involves the analysis and
understanding of the sounds you hear.
An ability A skill
Primary and continuous Secondary and temporary
Hearing is a skill where one uses ears only. It is one among five senses. Listening
involves different senses, like sense of hearing, seeing and sense of touch,
Physiological activity Psychological activity
Happens at subconscious level Happens with conscious efforts
Concentration is not required Concentration is fundamental
We are neither aware nor we have any control over the sounds we hear. We listen to
acquire knowledge, receive information, comprehend, analyze and reciprocate
Conclusion:
Hearing is the physiological process of attending to sound within one‘s environment. Listening,
however, is a focused, concentrated approach to understanding the message a source is sending.
To be become a good listener provided multiple opportunities. Effective listening skills helps
you become good student, helps to develop your interpersonal skills and it helps you to become a
good orator or a speaker.
Exercise:
• Group discussion on ‗consequences of poor listening.‘
• Classroom Activity- What kind of listener are you? ( play an audio clip in the class
containing influential speech or Ted talks available on internet- Ask students to listen the Pre-
recorded audio clip- have a discussion on the audio- find out what kind of listener students are.)
Module - 5
Positive Reinforcement:
The listener‘s positive words of encouragement are beneficial as they motivate the speaker.
Listeners should use them sparingly so as not to distract from what is being said. E.g. ‗Yes, Uh
huh‘.
Remembering:
The listener has to remember the key points, even the name of the speaker, can help to reinforce
that the messages sent have been received and understood. i.e. listening has been successful.
During longer exchanges it may be useful to make very brief notes to act as memory jog when
questioning or clarifying later.
Reflection:
Reflecting is paraphrasing what the speaker has said to show comprehension. Reflection is a
powerful skill that can reinforce the message if the speaker and demonstrate understanding.
Clarification:
Clarification involves asking questions of the speaker to ensure that the correct message has been
received. Clarification usually involves the use of open questions which enable the speaker to
expand on certain points as necessary.
Summarization:
Repeating a summary of what has been said, back to the speaker is a technique used by the
listener to repeat what has been said in their own words. Summarizing involves taking the main
points of the received message and reiterating them in a logical and clear way, giving the speaker
chance to correct if necessary.
EXERCISE 2
EXERCISE 3
II. Listen to the following bits of dialogue as your teacher reads them out and complete the
sentences given below each.
Exercise 1
Praveen: Can you give me a lift to my office in your car?
Prathap: I‘m sorry, the rear wheel is punctured and I‘ve given my car for servicing.
a. Praveen asked_______________________
b. Prathap couldn‘t__________________
Exercise 2
Teacher: I‘m sorry to say this, but you know, your son hasn‘t been attending classes regularly.
Father: Thank you for informing me. I will ask him about this.
a. The teacher informed the father_______________________
b. The father told the teacher_______________________
Exercise 3
Customer: I‘m afraid I‘ve got a complaint about the T.V I bought from you yesterday.
Salesman: I‘m sorry, sir. I will send the technician with you now.
III. Read the following dialogue between doctor and Peter and state which of the following
sentences are true or false.
Doctor: Now then, what seems to be the matter?
Peter: well, I‘ve got a sore throat. I‘ve had it for three days now. It‘s really sore; it hurts when I
try to swallow, and it‘s very painful if I try to eat anything hard, like bread or rusk and I feel a bit
cold and shivery all the time.
Doctor: open your mouth and let‘s have a look.
Well, you have got a throat infection, but it‘s nothing serious. Here you are; take this to the
chemists and he will give you some tablets to take. That should clear it up. If it is not better in
two or three days, come and see me again.
a. Peter has a sore throat.
b. He feels hot.
c. He cannot eat bread.
d. Doctor says Peter‘s condition is serious.
Story 2
Once there lived an old fisherman. While fishing in the sea, he found an old brass vessel. The
fisherman was very eager to see what was inside the vessel. So, he opened the lid of the vessel.
Suddenly, a thick cloud of smoke came out of the vessel and took the shape of a huge genie. The
fisherman was terrified. The Genie told the fisherman that he is going to kill him immediately.
Then the fisherman thought of a plan to save himself. So he asked the genie to show him how he
was able to fit into such a small brass vessel in spite of his huge size. Then the genie laughed and
said that he can resize himself and again turned into smoke and entered into the vessel.
Immediately, the fisherman closed the lid of the vessel and threw it away back into the sea. In
this way, the fisherman saved his life by his cleverness.
Story 3
There was once a king named Midas. He had a large kingdom. He had many palaces but still, he
was not happy. He wanted to have more gold as he was greedy. One day as he was praying, a
holy man appeared. King Midas asked, ‗grant me a boon, Holy man! Whatever I touch should
turn into gold!‘. The Holy man said, ‗son, your wish is granted‘. The king became very happy.
He touched his throne and it changed into gold. He touched his chairs, tables, vases and statues
and all of them turned into gold. King Midas was happy beyond words. He thought he was the
richest man in the world. Happily, he then ordered his dinner. As soon as he touched it, it turned
into gold. The king was astonished. He could not eat or drink anything. Suddenly, his daughter
rushed in. as he put his arms around her, his daughter too changed into a statue of gold. King
Midas was shocked. ‗oh no! I do not want any more gold. I want my dear daughter back. Holy
man, take back your boon, I beg of you‘ he cried. The holy man appeared and gives him a bottle
of water and said ‗sprinkle this water on all the things that have been changed into gold‘. When
king Midas sprinkled the water, all the things came into their original form. King Midas was very
happy now. He had learned a lesson, ‗gold does not give the happiness‘.
References:
Doff Adrian. Teach English: A training course for teachers. Cambridge University Press, New
Delhi,2010.
Suresh Kumar E &Sreehari P. ‗‘Communicative English‘‘. Orient Black Swan Private limited,
Hyderabad, 2009.
Hariharan. S, Sundararajan N, Shanmugapriya S P, ― Soft Skills‘‘ MJP Publishers. Chennai,
2010.
https://in.indeed.com/career-advice/career-development/active-listening-skills
Module - 6
Listening Activities- Listening to Pre-recorded Audios on interviews and
conversation
Listening is a natural ability. A child begins listening to parents from his/her infant stage. He/
She is greeted, admired, and spoken to without any response expected. It is a common and
continuous process of one-way communication where child automatically acquire the language
over a period and later start producing gradually with experiences. This is the beginning of any
language acquisition: listening, speaking, reading and writing.
Listening is a receptive skill. When we listen, we receive a language to comprehend and
reciprocate. It helps to understand how to pronounce a word or a sentence, how to use
intonation, where to place stress while speaking etc.
Listening activity can be divided in to three main stages
1. Pre-listening:
Choosing the topic/subject you are interested in.
Arrange the task from easy level to difficult level.
What do you already know about the subject?
What would you like to know?
2. While Listening:
Identify and note down specific expressions or jargons in the language.
Understand the intonation pattern and pronunciation
Module - 7
Introducing oneself/others
3.You are a first year student of BA. On the first day of your college, how would you introduce
yourself to your
a. Your classmates
______________________________________________________________________________
______________________________________________________________________________
_____________________
b. Your English teacher
______________________________________________________________________________
______________________________________________________________________________
_____________________
c. Your hostel warden
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
__
4. Imagine you are a B.Com graduate attending a job interview in an MNC. Write your response
to the following questions:
a. Introduce yourself -
______________________________________________________________________________
______________________________________________________________________________
_____________________
b. Do you have any previous work experience?
______________________________________________________________________________
______________________________________________________________________________
_____________________
c. Why do you think you are best suited for this job?
______________________________________________________________________________
______________________________________________________________________________
_____________________
d. Why have you chosen our company?
______________________________________________________________________________
________________________________________
INTRODUCING OTHERS
Here are some tips to write a short enquiry letter or email in English. You send an enquiry when
you want to know something: perhaps you want some information from a hotel about room
availability or want to ask a school of English about prices.
Introduction
I‘m interested in an English course at your school.
I‘d like some information about room availability.
I saw your brochure about adventure holidays and I‘d like some more information.
I‘m writing to ask about your prices.
Asking questions
Ending
Thank you for your help. I look forward to hearing from you soon.
Yours sincerely / Best wishes
(your name)
Sample email enquiries:
Dear Sir/Madam
I‘d like to rent a car for seven days, beginning July 10. Please can you confirm:
– the cost for a small family car, including taxes and insurance
– your exact location at Heathrow airport
– the cost for an additional driver per day
Exercises:
1. Write sentences seeking permission in the following context:
2. Read the conversations below and fill in the gaps with the words and phrases from the lists.
(Do you mind if I, is it OK if I, could you turn, What‘s the problem, here you are, telling me
thanks, can I borrow, go ahead)
Conversation 1
A: Yeah?
B: Hello, ........................................... turn the music down, please? It‘s one o‘clock and I‘m
trying to sleep.
A: Oh, sorry. Is that better?
B: Yes, ..................................... . Perhaps I can get some sleep now. Good night.
Conversation 2
A: I‘m sorry, ................................ leave early today? I‘m going to take my cat to see the vet.
B: You‘re going to take your cat to the vet? What‘s the matter with her then?
A: Him. I don‘t know. That‘s why I‘m going to take him to the vet‘s.
B: Oh, I see. Sure, ...................................... . Thanks for ...................................... .
Conversation 3
A: David, do you have your mobile phone with you?
B: Um... yes. Why?
A: ............................ it, please? I need to make a quick call to my mother.
B: OK, .............................. .
Conversation 4
A: ...................................... change seats?
B: Yes, all right. ......................................?
A: I can‘t see because of the sun.
B: OK, then. Why don‘t you sit there, next to Andrea. Where are the people?
3. Write lines seeking permission in the following contexts:
1. It‘s very hot in the room and you would like to open the window.
2. You need to borrow some money from a friend because you have lost your bus fare.
3. Someone‘s mobile phone is always ringing during a film
4. You didn‘t understand the address someone gave you and you would like them to spell it for
you.
5. The person behind you is talking all the time during the lesson.
6. You are watching the TV but you can‘t hear because the volume is very low. Your friend has
the remote control.
7. You would like someone to take a photo of you and your friend in front of a famous
monument.
8. You can‘t see the timetable at a train station because a stranger is standing in front of it.
Module – 8
ASKING INSTRUCTIONS/GIVING INSTRUCTIONS
We often need to describe how to do various tasks and in the process, we are required to give
certain instructions.
In this unit, we will look into various ways of giving and asking for instructions. Below is an
example of various ways in which instructions maybe asked or given:
You can also say “after that” instead of “then” and “first” / “second” instead of “firstly”
and “secondly”.
2. Then you have to put the water into the bottom of the coffee maker.
3. You needn't boil the water (you don't need to boil the water), cold water is fine.
4. Next you have to put the coffee in the coffee compartment and screw the top of coffee
maker on.
5. After that you need to put the coffee pot onto the stove.
6. Then turn the stove on high and wait. You don't have to move the coffee pot.
7. When the water boils and goes into the upper part of the pot you then have to remove the
pot from the heat.
8. Finally you pour some coffee into a cup, add sugar and milk and enjoy.
MrJones : - Please could you tell me the easiest way of getting to your house?
Mrs Adams: - L - o - n - d - o - n
MrJones : - Thanks
Mrs Adams: - OK, then turn right at the roundabout and take the second right my house is on the
left next to the local pet store.
MrJones : - Would it be possible for you draw me a map please, as I don't know the area very
well as I am from Blackburn.
Mrs Adams: - Yes I will draw a map and send you a copy in an email with some directions we
have just talked about.
Here are the basic steps you'll follow to set up almost any printer.
1. Firstly, plug in the printer's power cable and make sure it's turned on.
2. Then, connect the included cable (usually a USB cable) from the printer to the computer.
3. Next, on your computer, locate the Printer settings.
4. Look for the option to Add a printer, then follow the instructions that appear.
5. Finally, it's time to try printing something!
Exercises:
1. With the given ingredients, write in 5 steps the procedure to prepare sandwich.
Ingredients:
a. Bread
b. Cheese spread
c. Cucumber
d. Onion
e. Tomato
f. Mint sauce
1. Looking into the picture given below, write instructions on how to use a
washing machine.
2. Mr.Alan wants to visit the museum, café, post office and finally reach
the bus station. Looking into the map below, give him directions to
reach his destination.
3. Give instructions about how to use a glucometer using the picture given
below:
5. Fill in the blanks with appropriate verbs given in the brackets:
a. _______ the lemons into 2 halves.
b. _________ the lemon juice into a container.
c. __________ half cup of sugar.
d. __________ one liter of water.
e. ________ well.
f. _________ for an hour.
6. With help of the image given below write step by step the procedure of
cooking rice in a rice cooker.
7. From the place you are, as seen in the map, direct your friend from the
bank on Maple street to post office, then to music shop and finally reach
the parking lot to meet you.
8. With help of the image given below, write steps on how to use ATM
kiosk.
9. Let us imagine you are in the school and you want to visit the zoo, the
art gallery and then to shop. How do you ask directions?
9. With the help of image given write instructions on how to prepare fried
wantons.
Module – 9
Concord: Subject-Verb Agreement
The word concord means the relationship or agreement between two words in a sentence. Of all
the types of concord the most important is concord of number between subject and verb. The
Verb must match its subject both in person and number. Singular subjects take singular verbs and
plural subjects take plural verbs.
Rules for Subject –Verb Agreement
Subject Verb
The following table shows you how the primary auxiliary verb agrees with the personal
pronoun when it (the personal pronoun) is the subject in a sentence.
„be‟
„have‟ „do‟ Main verb
Present
tense Past
tense Present tense Past
tense Present
tense Past tense Present
tense Past tense
singular I am was have had do did walk walked
plural We are were have had do did walk walked
singular You Are were Have had Do did walk walked
plural You Are were Have Had Do Did walk walked
singular He/she/it Is Was Has Had Does Did walks walked
plural they are were have Had do Did walk walked
I PERSON
II PERSON
III PERSON
The verb is also singular when two singular nouns refer to one idea.
Eg: Bread and butter is delicious with a banana.
Idly and sambar is my staple breakfast.
ii. When a singular noun is followed by expression like with, as well as, along with, together
with, in addition to, the verb agrees with the singular subject.
Eg: The chief minister along with the cabinet minister has arrived.
iii. A singular verb is used with indefinite pronouns like each, every, everybody, everyone,
someone, anyone, no one, anybody, somebody, nobody, anything, something, everything and
nothing etc
Eg: Everyone is beautiful in their own ways.
Each of the classes is performing well.
Nothing in this world happens without a reason.
Somebody has stolen my purse.
A plural verb is used with indefinite pronouns like several, few, many .
Eg:Few of the students bring lunch to school.
None may be followed by either a singular or a plural verb, depending on whether a plural or a
singular meaning is intended.
Eg: None but a fool wastes his time.
None but fools waste time.
iv. When subjects are connected by ‗either…..or‘, ‗neither…nor‘, the verb agrees with the
subject closes to it.
Eg: Either Rani or her sister is a doctor.
Neither Ravi nor his friends have come.
Neither he nor I am to blame
Either you or he is to blame.
The verb also agrees with the subject closest to it sentences beginning with ‗no one‘ or ‗one in‘
Eg: No one except my friends have agreed to help him.
One in every ten of them are thieves.
v. Certain nouns ending with ‗-s‘ or ‗-ics‘ looks plural, but are singular in meaning and hence
take a singular verb.
Some such nouns are news, measles, cards, tennis, politics, mathematics and economics.
Eg: The news was better than expected.
Mathematics is his favourite subject.
vi. Articles of dress, and tools, having two equal parts joined at one, also called pair nouns, are
treated as plural.
Eg: my trousers are torn.
vii. Collective nouns are singular when the group works together as a single unit and plural when
the members of the group are seen as a collection of people doing things as individuals.
Eg: The team runs enthusiastically.
After the game, the team were taking off their uniforms.
viii. The expression ‗one of‘ is followed by a plural noun, but always takes a singular verb.
Eg: One of my cousins is a teacher.
ix. When ‗more than‘ is followed by a noun, the verb agrees with subject.
Eg: More than ten students are absent.
More than one terrorist was captured.
x.Titles of books and films which have a plural subject take a singular verb.
Eg: Great Expectations was written by Charles Dickens.
B. Rewrite the following sentences using the correct form of the verb.
a. Time and tide wait for no one.
____________ _______________________
b. My neighbour, along with his friends, have gone to Tirupathi.
_ _ _ _ _ _ _ __ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ ___ __ _
c. A large sum of money were stolen.
_ _ _ _ _ _ __ _ _ _ __ _ _ _ _ _ _ _ _ _ __ _ __ __ _ __ _ _
d. Lost Cities describe the discoveries of many ancient civilizations.
__ _ __ _ _ __ _ _ __ _ _ _ _ _ __ _ _ __ _ _ __ _ _ _ _ _
e. Either the doctor or the nurse are with the patient.
__ __ _ _ _ _ _ _ _ _ _ __ _ _ __ _ __ _ _ __ _ _ _ _ __ _
f. The class respect the teacher.
_ __ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ __ _
g. Mohan‘s glasses is lost.
_ __ _ _ __ _ __ _ __ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ __ _
h. The jury have delivered the verdict.
__ __ _ _ _ _ __ _ __ _ _ _ _ _ _ _ _ _ __ _ _ __ _ _ _ _
i. One of the girls use a red pen.
__ __ _ _ _ _ __ __ _ _ _ __ _ __ _ _ __ __ _ _ _ _ _ __ _
j. More than one boy were present.
_ _ _ __ _ _ _ __ _ _ _ _ __ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _
k. Most of my friends is government employees.
__ _ __ _ _ _ _ _ __ _ _ __ _ __ _ _ _ _ __ _ _ _ _ _ _ _
Question tags
A question tag is a question that comes at the end of a sentence. It is built by combining an
auxiliary verb and a pronoun. We use tag questions to confirm or check information or ask for
agreement.
A question tag is made up of the statement, a comma and the question clause. Example: do they?
, wasn‘t it? , should you? , hasn‘t she? Etc.
How do we construct a question tag?
While creating a question tag, the verb in the statement must be taken into account. If the
main clause has an auxiliary verb in it, the same verb is used in the question tag.
Types of question tags:
• Positive question tags
• Negative question tags
Note: a positive sentence will have a negative question tag and a negative sentence will have
a positive question tag. Here are a few examples of the usage of question tags:
a positive statement + a negative question tag
You are a student, aren‘t you?
She is an Indian, isn‘t she?
They are going to the park, aren‘t they?
a negative question tag + a positive statement
Mary isn‘t a teacher, is she?
He doesn‘t like tomatoes, does he?
We hadn‘t visited this museum, had we?
We use the same auxiliary verb in the tag as in the main sentence. If there is no auxiliary
verb, normal question words like do/does/did, is/was etc are used according to the context.
You live in Spain, don‘t you?
You want to come with me, don‘t you?
This meal is horrible, isn‘t it?
You don‘t know where the boss is, do you?
You can swim, can‘t you?
In the present form of be: If the subject is „I‟ the auxiliary changes to are or aren‟t in the
question tag.
I‘m sitting next to you , aren‘t I?
I‘m little red, aren‘t I?
With let‟s, tag question is shall we?
Let‘s go to the beach, shall we?
Let‘s have a cup of coffee, shall we?
Time after, initially, last, lastly, simultaneously, soon, usually, thereafter, to begin with,
eventually, at the same time, currently etc.
Addition additionally, further, in fact, moreover, similarly, equally, pursuing this, in the
same way, likewise, and, also, again etc.
Example as an example, in this case, chiefly, particularly, such as, to illustrate, in other
words, especially etc.
Sequence first, second, third…, finally, next, meanwhile, after, then, subsequently
Summary accordingly, after all, all in all, considered, therefore, to sum up, on the whole, in
short, in brief, in any case, finally, as a result etc.
Linkers help to list facts chronologically, link events across time, compare and contrast
sketches, explain or illustrate the main idea. Examples of usage of linkers are as follows:
The match was delayed because of the power cut.
Although it was raining, we went out for a drive.
The bell rang and the students ran immediately.
The presentation was lengthy, nevertheless, it was informative.
It was a tiring day; moreover, there was a heavy traffic due to the protest.
Editor
Dr. Chitra Panikkar
Prasaranga
BANGALORE UNIVERSITY
Bengaluru-560056.
Members of the BOS
Dr. Chitra Panikkar
Professor and Chairperson
Board of Studies in English-UG
Bangalore University, Bengaluru
3. Dr.Fahmeeda.P
Assistant Professor,
Department of English,
GFGC,Vijayanagara, Bengaluru.
4. Dr Shankara Murthy
Assistant Professor, Department of English,
GFGC,Kengeri, Bengaluru.
5. Dr. Thammaiah.R.B.
Associate Professor & Head, Dept. of English
Padmashree Institute of Management and Sciences,
Kengeri, Bengaluru
6. Prof. S. Manjunatha
Assistant Professor, Dept. of English
GFGC, Magadi
7. Prof. S.Kathyayini
Assistant Professor, Dept. of English
Jain College, Bengaluru
8. Prof. Ramesha S M
Assistant Professor, Dept. of English.
GFGC,Thyamagondlu
9. Prof. Chetana. P
Associate Professor and Head, Dept. of English
Maharani Cluster University
Sheshadri Road, Bengaluru
10.Dr Shivalingaswamy
Professor and Chairman,
Department of English, Tumkur University
Tumakuru
Textbook Committee Members
Dr.Shankara Murthy
Chairperson
Govt. First Grade College, Kengeri, Bengaluru-60
1. Prof. Ramesha S. M
Govt First Grade College,Thyamagondlu
Bengaluru (Rural)
3. Dr. Jayappa.N
Govt. First Grade College,
Nelamangala
4. Prof. Gangaraju.G
Shree Siddaganga FGC of Arts nd
Commerce,
Nelamangala
5. Prof. Anuradha. H. R.
Govt First Grade College,
Ramanagara
The Generic English workbook designed for the I semester under-graduate students offers
a series of interactive, student- friendly and skill-oriented exercises meant for a
classroom learning environment. The unique feature of this workbook is that it facilitates
proficiency in receptive skills, reading skills and listening skills. The workbook includes
exercises which would strengthen the linguistic skills of students.
The Textbook committee has identified exercises, brainstorming sessions, and reading and
listening activities that can motivate students. The committee has spared no effort to introduce
useful topics for enhancement of language and communicative skills. I hope students will make
use of this Workbook and equip themselves better face career challenges.
PART-I
SAMPLE PASSAGES:
PASSAGE-1
The Pro Kabaddi League, currently known as Vivo Pro Kabaddi League for sponsorship
purpose, is a professional-level Kabaddi league in India. It was launched in 2014 and is broadcast
on Star Sports.
The leagues inception was influenced by the popularity of the Kabaddi tournament at the 2006
Asian Games. The format of the competition was influenced by Indian Premier League. The Pro
Kabaddi League uses a franchise-based model and its first season was held in 2014 with eight
teams each of which having paid fees of up to US$250,000 to join.
There were doubts over whether the PKL would be successful, noting that there were many leagues
attempting to emulate the IPL's business model and success, and that unlike cricket, there were
relatively fewer well-known players in Kabaddi. However, it was also noted that kabaddi was
widely played in grassroots community settings, and could thus attract a wide variety of rural and
metropolitan viewers for advertisers to target if the league gained significant traction.
The Inaugural season was seen by 435 million viewers, Mashal sports placing it just behind the
total-season viewership of the 2014 Indian Premier League season, while the inaugural
championship was seen by 86.4 million viewers. Star Sports, the PKL's broadcaster, subsequently
announced in 2015 that it would acquire a 74% stake in the league's parent company Mashal
Sports.
For the 2017 season, the PKL added four new teams, and changed its format to split the teams into
two divisions known as "zones".
Q2. What is the ratio of the total number of viewers of the inaugural season vs. inaugural
championship?
a) 5:1.5
b) 1:5
c) 5:1
d) 5:4
Q3. Why was there a doubt that PKL would not be a success?
a) There were many leagues attempting to emulate the IPL's business model and success
b) There were fewer kabaddi players known to the public
c) Either (a) or (b)
d) Both (a) and (b)
Q5. Because kabaddi is played at grassroots community level, which kind of viewers it could
possibly attract?
a) Only rural viewers
b) Only urban views
c) Rural and metropolitan viewers
d) It would garner no viewers at all Answers
Q1 – d
Q2 – c
Q3 – d
Q4 – b
Q5 – c
PASSAGE-2
Philosophy of Education is a label applied to the study of the purpose, process, nature and ideals of
education. It can be considered a branch of both philosophy and education. Education can be defined as
the teaching and learning of specific skills, and the imparting of knowledge, judgment and wisdom, and is
something broader than the societal institution of education we often speak of.Many educationalists
consider it a weak and woolly field, too far removed from the practical applications of the real world to be
useful. But philosophers dating back to Plato and the Ancient Greeks have given the area much thought
and emphasis, and there is little doubt that their work has helped shape the practice of education over the
millennia.
Plato is the earliest important educational thinker, and education is an essential element in "The Republic"
(his most important work on philosophy and political theory, written around 360 B.C.). In it, he advocates
some rather extreme methods: removing children from their mothers' care and raising them as wards of
the state, and differentiating children suitable to the various castes, the highest receiving the most
education, so that they could act as guardians of the city and care for the less able. He believed that
education should be holistic, including facts, skills,
physical discipline, music and art. Plato believed that talent and intelligence is not distributed genetically
and thus is be found in children born to all classes, although his proposed system of selective public
education for an educated minority of the population does not really follow a democratic model.
Aristotle considered human nature, habit and reason to be equally important forces to be cultivated in
education, the ultimate aim of which should be to produce good and virtuous citizens. He proposed that
teachers lead their students systematically, and that repetition be used as a key tool to develop good
habits, unlike Socrates' emphasis on questioning his listeners to bring out their own ideas. He emphasized
the balancing of the theoretical and practical aspects of subjects taught, among which he explicitly
mentions reading, writing, mathematics, music, physical education, literature, history, and a wide range of
sciences, as well as play, which he also considered important.
During the Medieval period, the idea of Perennialism was first formulated by St. Thomas Aquinas in his
work "De Magistro". Perennialism holds that one should teach those things deemed to be of everlasting
importance to all people everywhere, namely principles and reasoning, not just facts (which are apt to
change over time), and that one should teach first about people, not machines or techniques. It was
originally religious in nature, and it was only much later that a theory of secular perennialism developed.
During the Renaissance, the French skeptic Michel de Montaigne (1533 - 1592) was one of the first to
critically look at education. Unusually for his time, Montaigne was willing to question the conventional
wisdom of the period, calling into question the whole edifice of the educational system, and the implicit
assumption that university-educated philosophers were necessarily wiser than uneducated farm workers,
for example.
Q1.What is the difference between the approaches of Socrates and Aristotle?
1) Aristotle felt the need for repetition to develop good habits in students; Socrates felt that students need
to be constantly questioned
2) Aristotle felt the need for rote-learning; Socrates emphasized on dialogic learning
3) There was no difference
4) Aristotle emphasized on the importance of paying attention to human nature; Socrates emphasized
upon science
Ans1. The first option is correct – their approaches were different and this difference is quite explicitly
explained in the fourth paragraph
Ans2. The first option is correct because educationists believe that philosophical abstractions are not
suitable for practical application.
Q3.What do you understand by the term ‘Perennialism’ in the context of the given comprehension
passage?
1) It refers to something which is of ceaseless importance
2) It refers to something which is quite unnecessary
3) It refers to something which is abstract and theoretical
4) It refers to something which existed in the past and no longer exists now
Ans3. The first option is correct because the term comes from the root word ‘perennial’ – which means
ceaseless.
Ans4. The second option is correct – Plato’s beliefs were democratic but not his suggested practices
Q5.Why did Aquinas propose a model of education which did not lay much emphasis on facts?
1) Facts are not important
2) Facts do not lead to holistic education
3) Facts change with the changing times
4) Facts are frozen in time
Ans5. The third option is correct – facts do change with the changing times, hence, they are not of the
utmost importance when aiming for holistic education.
Passage 2
Marie Curie was one of the most accomplished scientists in history. Together with her husband,
Pierre, she discovered radium, an element widely used for treating cancer, and studied uranium and
other radioactive substances. Pierre and Marie‘s amicable collaboration later helped to unlock the
secrets of the atom.
Marie was born in 1867 in Warsaw, Poland, where her father was a professor of physics. At an
early age, she displayed a brilliant mind and a blithe personality. Her great exuberance for learning
prompted her to continue with her studies after high school. She became disgruntled, however,
when she learned that the university in Warsaw was closed to women. Determined to receive a
higher education, she defiantly left Poland and in 1891 entered the Sorbonne, a French university,
where she earned her master‘s degree and doctorate in physics.
Marie was fortunate to have studied at the Sorbonne with some of the greatest scientists of her day,
one of whom was Pierre Curie. Marie and Pierre were married in 1895 and spent many productive
years working together in the physics laboratory. A short time after they discovered radium, Pierre
was killed by a horse-drawn wagon in 1906. Marie was stunned by this horrible misfortune and
endured heartbreaking anguish. Despondently she recalled their close relationship and the joy that
they had shared in scientific research. The fact that she had two young daughters to raise by herself
greatly increased her distress.
Curie‘s feeling of desolation finally began to fade when she was asked to succeed her husband as a
physics professor at the Sorbonne. She was the first woman to be given a professorship at the
world-famous university. In 1911 she received the Nobel Prize in chemistry for isolating radium.
Although Marie Curie eventually suffered a fatal illness from her long exposure to radium, she
never became disillusioned about her work. Regardless of the consequences, she had dedicated
herself to science and to revealing the mysteries of the physical world.
1. The Curies‘ _________ collaboration helped to unlock the secrets of the atom.
1. friendly
2. competitive
3. courteous
4. industrious
5. chemistry
2. Marie had a bright mind and a ______ personality.
1. strong
2. lighthearted
3. humorous
4. strange
5. envious
3. When she learned that she could not attend the university in Warsaw, she felt _________.
1. hopeless
2. annoyed
3. depressed
4. worried
5. None of the above
4. Marie _________ by leaving Poland and traveling to France to enter the Sorbonne.
1. challenged authority
2. showed intelligence
3. behaved
4. was distressed
5. Answer not available
5. _________ she remembered their joy together.
1. Dejectedly
2. Worried
3. Tearfully
4. Happily
5. Irefully
Passage-3
The Trojan War is one of the most famous wars in history. It is well known for the 10-year
duration, for the heroism of a number of legendary characters, and for the Trojan horse. What may
not be familiar, however, is the story of how the war began.
According to Greek myth, the strife between the Trojans and the Greeks started at the wedding of
Peleus, King of Thessaly, and Thetis, a sea nymph. All of the gods and goddesses had been invited
to the wedding celebration in Troy except Eris, goddess of discord. She had been omitted from the
guest list because her presence always embroiled mortals and immortals alike in conflict.
To take revenge on those who had slighted her, Eris decided to cause a skirmish. Into the middle of
the banquet hall, she threw a golden apple marked ―for the most beautiful.‖ All of the goddesses
began to haggle over who should possess it. The gods and goddesses reached a stalemate when the
choice was narrowed to Hera, Athena, and Aphrodite. Someone was needed to settle the
controversy by picking a winner. The job eventually fell to Paris, son of King Priam of Troy, who
was said to be a good judge of beauty. Paris did not have an easy job. Each goddess, eager to win
the golden apple, tried aggressively to bribe him.
―I‘ll grant you vast kingdoms to rule,‖ promised Hera. ―Vast kingdoms are nothing in comparison
with my gift,‖ contradicted Athena. ―Choose me and I‘ll see that you win victory and fame in war.‖
Aphrodite outdid her adversaries, however. She won the golden apple by offering Helen, daughter
of Zeus and the most beautiful mortal in the land, to Paris. Paris, anxious to claim Helen, set off for
Sparta in Greece.
Although Paris learned that Helen was married, he nevertheless accepted the hospitality of her
husband, King Menelaus of Sparta. Therefore, Menelaus was outraged for a number of reasons
when Paris departed, taking Helen and much of the king‘s wealth back to Troy. Menelaus collected
his loyal forces and set sail for Troy to begin the war to reclaim Helen.
1. scheming against
2. creating conflict amongst
3. feeling hostile toward
4. ignoring
5. comforting
1. boldly
2. effectively
3. secretly
4. carefully
5. honestly
3. Athena _________ Hera, promising Paris victory and fame in war.
Referencing skill helps you to avoid plagiarism. Plagiarism is presenting someone else's work or
ideas as your own, with or without their consent, by incorporating it into your work without
acknowledgement. All published and unpublished materials, such as manuscript, printed or
electronic form.
MLA Format
MLA style is a referencingmethod developed by the Modern Language Association. It consists of
two parts: a brief in-text citation in the body of your essay and a detailed list of the ―Works Cited‖
at the end of the work.
Last Name, First Name. Title of Book. Edition used. Place of publication: Publisher, Year of
publication. Medium of publication.
For Example
Aprilson, Andy. The Emergency Budget Task Force Handbook. Mississippi: Haberdasher, 2001.
Print.
Bringham, Darrin E., and Sally Knope. Resting Heartbeat Science. 12th ed. Alahandro: Spaghetti,
2001. Print.
3) Journals/periodicals
Authors(s) Name in full.(family name and personal name)The title of the Article.Title of the
periodicals, volume-, year, page no.
Ex: Ambler, Charles. ―Alcohol, Racial segregation and popular politics in Northern Rhodesia‖.
Journal of African History. 312(1990) 295-315.
APA Format
For Books:
Arnold,F(1981) College English: A silent-way approach. Japan. Don Press.
For Journals:
Cohen D.N. (1984) Historical TEFL: a case study. RELC Journal. S1(1)30-52.
TASK 1:
Using the following details write a Bibliography in either MLA or APA format
Title of the book: New approaches to Language Teaching
Publisher: Oxford University Press
Author: Ram Narayan Gupta
Place of Publication: New Delhi
Year: 1995
TASK 2: Using the following details about an article published in a journal write a Bibliography in
either MLA or APA format.
Journal : ELT Quarterly
Volume : 36(4)
Author: LathaBannerjee
Year of Publication: 2008
Title of the Article: Teaching without lecturing
Page Numbers: 237-241
QUESTIONS:
1) What are reference skills?
2) What are the types of referencing?
3) What is APA reference format?
4) What is MLA reference format?
5) What is plagiarism?
6) What is the importance of referencing skill?
BROCHURE
A Brochure is a sales piece designed to promote a certain product or service and to provide potential
customers with information. However, brochures can also be written for many other occasions. The
most common purposes for brochures are listed below:
● answering frequently-asked-questions
A brochure is an informative paper document (often used for advertising) that can be folded into a
template, pamphlet, or leaflet. A brochure is usually folded and only includes summary information
that is promotional in character
Significance of brochure
Brochures can act as a detailed reference of your products or services for your prospects and
customers. They can help increase your leads through a direct mail campaign or as handouts at an
event or tradeshow
Brochure writing tips
10. Add a call to action at the end of your brochure. You can ask your readers to
make a phone call, visit a website for more details, or purchase a sample of your
product.
3. The use of testimonials in the brochure can increase its credibility in the readers‘
eyes. A testimonial is a quote from a satisfied customer. Specify the client‘s full
name, job position, state, and the city of residence, or else the testimonial may
seem fake.
Exercises:
1) What is a Brochure?
2) What is the main objective of a Brochure?
3) What information should be there in a Brochure?
4) Mention a few steps for writing a Brochure?
ADVERTISEMENTS AND PICTURE READING
An Advertisement (or “ad” for short) is the promotion of a product, brand or service to a viewership in
order to attract interest, engagement and sales. Advertisements is anything that draws good attention
towards these things come in many forms, from copy to interactive video, and have evolved to become a
crucial feature of the app marketplace. It is usually designed by an advertising agency for a sponsor or
brand and made public by various media. Ads appear on television, radio, newspapers, magazines and
billboards in streets Sand cities.
OBJECTIVES OF ADVERTISEMENT
Advertising has three primary objectives:
To inform.
To persuade.
To remind.
Brands.
Products.
Services, and
Ideas.
It announces new products and programs and can educate people about the quality and benefits of
new or established products.
Scope of Advertising
Increases awareness: Advertising research increases the knowledge about the market, which
helps in building a brand campaign.
Analyzes changing market: Knowing your customer is very important for any business. ...
Public feedback: Advertising research records the feedback of your audience.
Benefits to Customers
Importance of Advertising.
Advertising- helps in launching many new products in the market. Thus,
The consumers become aware about the products available in the market.
Purchasing these products helps in raising their standard of living.
Advertising raises the demand for the product and hence
The level of the production goes up.
1) What is Advertisement?
2) What are the types of Advertisements?
3) Write the importance of Advertisements?
4) What is picture Advertisements?
5) Mention 3 types of Advertisements?
6) What is the importance of Advertising?
7) What is Display Advertising?
PICTURE READING
Picture Reading is one of the activities that will support the development of early literacy skills. Apart
from developing observation skills, visual thinking, confidence to read, analysing skills, picture reading is
always a fun activity.
Exercise:2
Module- -3
DATA INTERPRETATION
What is Data?
Data is information. It is facts or statistics collected together for reference or analysis.
. 2000 . 1997
3. Sarah Ibrahim conducted the following survey, as part of her project, on the various
modes of public transport. Using the information given below, write a paragraph on the topic
―The various modes of public transport‖ in 80 words. Give valid suggestions and reasons for
the change in the preferences of people.
Ans.
The survey throws an interesting light on people‘s preferences for travel from 1996 till 2001.
Travelling by bus is still the most popular mode, though its popularity decreased in 1997-98, since
then it has grown in popularity. The decrease was due to a rise in air travel. The return to bus travel
is due to the steep rise in fares of air travel. Rail travel remained steady from 1996 to 1998 but
declined from 1999- 2001 and is not very popular with the public.
4. ―Road Safety Week‘ is being observed all over India. You are the head-boy of your school and
you have to write a short paragraph, on the subject of ‗Road Safety for school children,‘ Study the
graph given below, showing the number of schoolchildren who lost their lives in road accidents
recently. You are further aggrieved because there are two more public schools in the vicinity and
traffic is really thick during school timings. So, write a paragraph in 80 words giving practical
solutions.
5. Abhinav Arya collected the following information during his survey for his General studies
project on the production of two-wheelers in India.
Study the table given below and write a paragraph in 80 words on the ‗The craze for two-wheelers
in the present times.
6. Study the given bar graph and pie chart to answer the following questions.
The bar graph shows the production (in thousand tonnes) of Wheat, Rice and Maize in
different states.
The pie- chart shows the percentage of agricultural land in the given six states.
Productivity
4. What was the ratio of the production of Rice in Bihar to the production of Wheat in
Haryana?
1. 2:3 2. 3:2 3. 2:1 4. 1:1 5. 1:2
5. If MP exports 40% of Rice at the rate of Rs.30 per kg and UP exports 30% of Rice at the
rate Of Rs.32 per kg, then what is the ratio of the income from the exports?
1. 65:48 2. 31:42 3. 43:54 4. 57:62 5. 1:2
7. Study the following table and answer the questions based on it.
Expenditures of a Company (in Pesetas) per Annum Over the given Years.
Year Item of Expenditure
Salary Fuel and Bonus Interest on Loans Taxes
Transport
1998 288 98 3.00 23.4 83
1999 342 112 2.52 32.5 108
2000 324 101 3.84 41.6 74
2001 336 133 3.68 36.4 88
2002 420 142 3.96 49.4 98
1.What is the average amount of interest per year which the company had to
pay during this period?
A. 32.43 B. 33.72
C. 34.18 D. 36.66
2. The total amount of bonus paid by the company during the given period is approximately what
percent of the total amount of salary paid during this period?
A.0.1% B. 0.5%
C. 1 % D. 1.25%
3. Total expenditure on all these items in 1998 was approximately what percent of the total
expenditure in 2002?
A. 62% B. 66%
C. 69% D. 71%
4. The total expenditure of the company over these items during the year 2000 is?
A. 544.44 B. 501.11
C. 446.46 D. 478. 87
5. The ratio between the total expenditure on taxes for all the years and the total
expenditure on fuel and Transport for all the years respectively is approximately?
A. 4:7 B. 10:13
C. 15:18 D. 5:8
8. Study the following graph carefully and answer the questions given below:
Distribution of candidates who were enrolled for MBA entrance exam and the candidates (out of
those enrolled) who passed the exam in different institutes:
1. What percentage of candidates passed the exam from institute T out of the
total number of Candidates enrolled from the same institute?
A. 50% B. 62.5% C. 75% D. 80%
2. Which institute has the highest percentage of candidates passed to the
candidates enrolled?
A. Q B. R C. V D. T
3. The number of candidates passed from institutes S and P together exceeds
the number of Candidates enrolled from institutes T and R together by:
A. 228 B. 279 C. 399 D.407
Listening vs Hearing
Communication is a psychological, emotional and behavioural process that asks one to make
multiple, interdependent decisions about how one will use verbal and non -verbal messages to
generate meaning.L-S-R-W is the four skills of language learning, a set of four capabilities that
allow an individual to comprehend and produce spoken and written language for proper and
effective interpersonal communication. Speech and writing involve production on the part of the
user hence they are called Productive Skills. Listening and Reading are Receptive Skills. In this
chapter let us look at the difference between Hearing and Listening.
The Ear which acts as a medium to absorb sound waves and pass them to the brain to perceive
and decipher them. Without the ear, an individual cannot hear any sounds. Only when we have the
ability to hear, it will help us in communicating back properly. Hence, the ear plays a vital role in
the way we communicate with the outside world. And hearing is one of the most crucial sense
which we possess.
There are two different concepts involved when it comes to the activity of perceiving these
sound waves. One is hearing and the other one is listening. Hearing is the inherent ability of the
individual to distinguish a sound. It is all about the inherent potential of the individual to recognize
the sound. It may not be correct to say that the individual has understood the information conveyed
on the context of hearing alone.
Listening skill is your ability to understand meaning. When someone speaks to you understand
what they want to say. Focused listening skill is your ability to hear particular sounds. Each
language has a set of sounds: these are the vowels and consonants specific to the language.
The difference between hearing and listening is that listening deals with understanding or
perceiving the sound waves which has an in-depth meaning. But this is not the case with the
hearing because we are not aware of what has been conveyed.
Listening is the process in which the sound waves are recognised and deciphered by the brain.
This happens only when we start paying attention to the sound waves, we receive. Therefore,
listening turns out to be a voluntary process. It is something which we need to consciously aware
of, to interpret the sound waves.
Listening is not a continuous process. It requires attention and concentration on what we hear.
Since our mind tends to get distracted easily for small things, listening can be acquired only
through constant practice. It is a skill which can be learnt and strengthened as we keep working on
it. Hence, listening can be termed as a voluntary process carried out by the individual.
Students learn to listen for a variety of purposes such as to determine a speaker's intended message,
being able to thoughtfully respond to a speaker's message and to appreciate music.
Hearing is one of the five senses and it just happens Listening Requires concentration so that
all the time – whether you like it or not – unless your brain processes meaning from words and
you have a hearing problem sentences.
Hearing is a skill where you use your ears only. It Listening uses different senses, like the sense
one of the five senses. of hearing, seeing, or sense of touch.
Physiological Psychological
a. Discriminative Listening
b. Comprehensive Listening
Discriminative Listening
Discriminative listening grows from childhood to adulthood. As we grow older the ability to
distinguish different sounds improves and also the subtleties of the sounds such as recognising
foreign languages, distinguishing between regional accents and clues to the emotions and feelings
of the speaker.
Comprehensive Listening
Comprehensive listening involves understanding the message or messages that are being
communicated. It is the fundamental to all listening sub- types. In order to use the comprehensive
listening and gain understanding the listener has to use appropriate vocabulary and language skill
avoiding complicated language or technical jargon. Comprehensive Listening is complimented by
non-verbal communication such as the tone of voice, gestures and other body language.
All types of Listening are active that require concentration and a conscious effort to understand,
Informational Listening is less active as we listen to learn or be instructed by taking in new
information and facts not criticising or analysing. Informational Listening, in formal set up such as
work meetings and in education is accompanied by note-taking so that it can be reviewed later.
Critical Listening (Listening to Evaluate and Analyse)
Critical Listening is much more active behaviour than informational listening and involves
problem solving or decision making. Critical Listening is like critical reading that includes analysis
of the information received with what we already know or believe and analysing opinion and
making a judgement. It is also important to have an open-mind and not be biased by stereotypes or
preconceived ideas which would help to become a better listener and broaden the knowledge and
perception of other people and strengthen the relationships.
Empathetic Listening involves attempting to understand the feelings and emotions of the
speaker. Empathy is a way of deeply connecting with another person that involves a realisation and
understanding of another person‘s point of view. Counsellors, therapists and some other
professionals use therapeutic or empathic listening to understand and ultimately help their clients.
This type of listening does not involve making judgements or offering advice but gently
encouraging the speaker to explain and elaborate on their feelings and emotions.
Not focusing
Previous experiences
Preoccupation
Non- verbal communication such as no eye contact, posture and lack of gesture can be hinderance
to the listening skills.Thus, listening skill plays a vital role in effective communication.
1. __________ plays a vital role in the way we communicate with the outside world.
2. What are the two different concepts involved in perceiving sound waves?
*****************
Module- -5
Non Oral Written Language/ Sign Language Gestures, Body Language, etc.
Verbal Communication refers to the utilization of words to express ourselves in front of other
people. It is an inclusion of both spoken and written communication. Although most people prefer
verbal communication to describe only spoken communication. The verbal part of communication
refers to the words that we choose and how they are heard and interpreted.
It is indeed crucial to learn that good oral communication cannot be fully ignored from non-oral
communication in the form of our body language, tone of the sound, and expressions of the face.
Speaking with clarity, being silent and focused, being well behaved, and following some of the
general rules of behaviour altogether will help in the process of oral or verbal communication.
In many personal meetings between people, the starting time of conversation is very important
because the first impression has an impact on further success and future communication. Listening
actively is also a crucial skill. But, when we communicate, we are likely to spend much more
energy on what we are going to say than what we are going to listen to other people.
1. Interpersonal- Interpersonal Communication takes place between two people and is thus a
one-to-one conversation.
2. Intrapersonal - Intrapersonal Communication is very confidential and restricted to oneself.
3. Small group conversation- Small-Group Communication happens only when there are more
than two people involved.
4. Public communication- Public Communication takes place when one person talks to many
peopl
There are basically two communication skills widely accepted. They are known as Effective
speaking and active listening.
Effective speaking involves three major areas, i.e., what words we choose, how we use those
words, and how we connect it with nonverbal communication.
All these factors affect the spread of our message and how well it is received and understood by
our audience.
Strong skills in verbal communication are of high importance to everyone. They are very crucial in
both our personal and professional life.
When we speak with clarity and confidence, along with some stoppage, then we will be able to get
the respect of others and build a good image. This is of very high importance in meetings of
businessmen.
Verbal communication has some characteristics for the effective exchange of information. Some of
the characteristics of verbal communication are as follows:
For effective communication, everyone should aware of the skills of verbal communication and it
has some components like the pitch of the voice, tone of the voice, the cadence of the voice which
is useful for correct message delivery to other people. Some of the components of verbal
communication are:
Pitch of the voice
Speed of the voice
Tone
Language
Grammar
For interacting with one person to another one must use any kind of communication to convey the
message. Verbal communication is one that kind of communication system. There are many uses of
verbal communication. Some of the uses of verbal communication are:
Non-Verbal Communication
We the Human Beings communicate in two ways, using language and without using language.
When we use language for communication it is verbal Communication and without using any
language or speech sound we can communicate to others. That is called as Nonverbal
Communication.
Gestures in Non-Verbal vary across boundaries, communities, cultures, and countries. Hand
gestures have always to be used in a very balanced manner. Too much of hand gestures may
convey that you are a highly emotional human being. Keeping an open palm while explaining is
positive Non-Verbal Communication.communication
Touch is the mode of Communication under Non-Verbal Communication, which reflects support.
However, touch should always be used as a positive emotion and never to express any kind of
negative emotion like anger or frustration.
Professional Dressing is also a form of Non-Verbal Communication. From the colours to the
fabric of the textile, the neatness of hairstyle, subtle accessories, makeup, and perfume are all forms
of Non-Verbal Communication.
Exercise-1
Glaring
Exercise-2
Audio Signal
Horns of Vehicles
Exercise-3
Visual Signal
Verbal communication = 7%
Bodily movements, gestures etc = 55%
Voice tone, inflection etc. = 38%
These details are both surprising and interesting. They suggest that only a fraction of human
communication takes place verbally. It is clear that we do not communicate through words alone.
Kinesics: A study of how communicate through our movements, gestures, guided by our feelings
and emotions convey wide of disinterestedness, boredom, fear, horror, nervousness, anger,
Carefully observe communication interaction that takes place between important and fearless than
the other. A good example consciousness expressed through body language is that superior officer
soldier standing front of him. The soldier invariablystands at attention whereas the officer is
relaxed, with his arms and legs comfortably moving about. The soldier's body is tense suggesting a
sign of subservience. The same situation prevails in any other organization when a junior employee
has to appear in the presence of a senior manager. Thus. body language clearly shows the status
and role relationship. Let us see how the different parts of our body send out messages.
1) Face: One of the most important organs that is capable of conveying several kinds of message is
the face. This is why it is said "face is the index of mind". Whatever we feel deep inside is reflected
on our faces. Surprise, confusion, happiness and disgust are some of the messages conveyed
through our facial expressions. Perhaps, it is because it can convey our feelings and attitudes that
emoticons and smileys are used frequently in our emails and mobile texting (SMS).
ii) Eye contact: Eye contact is of great importance in face-to-face communication. The first thing
we notice about the person we are communicating with is the person's face. The eyes along with
the eyebrows, eyelids and the size of the pupils communicate our deepest feelings. In different
situations our eyes adopt different positions and shapes. This is how we come to have fixed eyes,
evasive eyes, eyes staring hard, smiling eyes and so on in keeping with our feelings and attitudes.
for e.g. raised eyelids communicate surprise.
Exercise-4
Anger
Hurt
Lying
iii) Gestures: Movements of our limbs, back and head are called gestures. They too communicate
effectively and meaningfully. For e.g., pounding of the fist on the table shows anger and
impatience, while fingers folded and thumb raised indicate success, making a V sign with the
second and the third fingers of the hand suggest victory.
iv) Head: One of most important communicators in a face-to-face interaction is the way people
hold their heads. We are often told that we must hold our head high which is a sign of honour, self-
respect and confidence. A head held stiffly or drawn too far backwards could point to arrogance.
While listening, nodding the head indicates we are attentive and is also a sign that encourages the
speaker to go on.
v) Body posture: What we think about ourselves and how we relate to others is reflected in the
way we hold our bodies and postures. Drooping shoulders are suggestive of failure, hurt and lack
of confidence. We hear sports commentators commenting on positive' or 'negative' body language
of the players. Also notice the postures of the team members of a losing team.
Proxemics: We have seen already that we do not communicate through words alone. These
messages may originate from different sources. One such source is the physical space around us
that communicates in a unique manner. Communication experts have made serious studies of this
dimension and termed it 'proxemics'. It is concerned with studying how we communicate using
space around us. At times, it is also called 'space language'. Experts demarcate distance between us
and the person/s with whom we wish to communicate.
i) Intimate space: most of our actions originate within this area. It is only our family members,
close friends that are allowed to enter this space Not many words may be used when we
communicate verbally This space is suitable for highly confidential conversations and decisions
regarding sensitive matters
i) Personal space: it is in this space that we interact with people with when we may not be intimate
but have a personal interest or such contexts where we may choose not to be intimate.
Communication in this space is mostly relaxed, casual and personal in nature and style
(ii) Social space: this space is used mostly for formal interactions and relationships with people in
this circle are purely formal and official Communication in this area is dominated by reason, logic
and planning, This is the most important dimension in our professional lives.
iv) Public space: communication in this circle is more formal than in social space. We adopt an
attitude of detachment of perception and objectivity of approach We raise our voice so as to be
heard by a large group.
Using the information given here, analyse your classroom behaviour for e.g. where do you transfer
to sit (close to teacher or as far as possible)? Do you sit there as matter of choice (i.e., are there
enough benches in the class or more than required)? Do you feel comfortable sitting there?
Your teacher who always comes late to the class? Do you take her/him seriously?
It makes us aware that communication is continuous and takes place even when we are not
talking
It helps us not to miscommunicate' or communicate what is not intended.
In an interview, the interviewer will be looking for messages that could convey your
suitability, interest, confidence level and sincerity.
TypesofListening
Emphatic Listening: We try to put ourselves in the speakers place and understandthebeliefs,
goals andfeelings behind thespeaker‘s words.
EffectiveListening:
Judgethecontent—nottheappearance or deliveryofaspeaker.
Avoidmakingajudgementuntilthemessageiscomplete.Avoidlisteningonlyforfa
cts, bylisteningto the centraltheme andideas.
Beflexiblewhentakingnotes:take fewernotesandusedifferentsystemsofnote
taking depending onthe speaker.
Overcomethetemptationtofakeattentionbyworkinghardtolistenandassuminga
n active listeningstancelean forwardand makeaneyecontact.
Resistdistractionbyfightingoravoidingthem,learnhowtoconcentrate.
Seekout difficultmaterialsratherthanavoidingit.
Keepanopenmindwhenconfrontedwithanemotionalwordwithwhichyouare
uncomfortable.
Capitalize on the fact that thought is faster than speech. Use the thinking –
speaking time difference to summarize mentally with evidence, and
thenbetween the lines.
A Good listener:
*Considersall evidencebefore jumpingtoaconclusion.
*Takes notes when listening, in order to recall information or understand a difficultidea.
*Listensopenlywhenothersdisagreewithhim.
* Doesnotinterrupt others,orchangethetopictosuithispurpose.
* Makesthespeakerfeelcomfortablewhiletalking.
* remembersimportantideasgivenbyothers,evenwhenhe isbusy.
*Does notpretendto understand,when he isconfused
.
*Recognizesthatpeoplemaychangeover timeandhave somethingnewtooffer.
* Triestofindsolutionstoothers‘problems.
https://youtu.be/gSOtG9zrUVE
https://youtu.be/ShyZ3uzz4eE
a. Miraj – Pune Super DeluxeExpressScheduleddeparturetime
b. Miraj – Pune Super DeluxeExpressScheduleddeparturetime:
c. Expecteddeparturetime
https://youtu.be/aeI9kZ0_chM
Assignment
3. Listen to recipe.
While introducing, start with a smile on your face and greet the person or audience to
whom you are introducing yourself.
After greeting, begin with your Name and Place. If necessary, add family details to
the introduction.
Be brief about educational details, from sharing areas of interests, hobbies, ideas and
inspiration.
Share your prior experiences if any, if it is during an interview.
Give details about the skills.
Share past experiences, and finally, express your gratitude.
4. Rahul: Good Evening, Ladies and Gentleman. I would like to introduce Mr. Xavier, MD of
HLC Bank.
Let us study the given examples. In the first example, Suma is introducing herself to another
student. Hence, she uses a friendly and informal tone.
In the second example, Suma introduces herself to the Principal. You can observe that the
language used is formal It is the same in the third example where the teacher is introducing
herself to the class.
In the fourth example, Rahul introduces the Chief Guest to the audience. Observe that the
language used is formal as in examples 2 and 3.
Introducing oneself during an interview
Task 1:
It is your first day in a new college. How would you Introduce yourselfto -
a. The other new students in your class.
---------------------------------------------------------------------------------------------
b. To Your Professor
---------------------------------------------------------------------------------------------
c. How would you introduce yourself as a NSS Volunteer in a pulse polio program?
-----------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------
d. As a cultural representative in an inter college cultural fest.
-----------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------
e. As a captain of a team
-----------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------
Task 2:
Imagine you are a final year B.A student attending an interview for the post of content
developer in an advertising company, through the placement cell of your college. Respond to the
following questions by the interviewer.
a. Introduce yourself.
b. What makes you suitable for this post?
Introducing others
When introducing yourself or other people in a formal situation use full names.
Informal Formal
Jack, meet Asif Good Morning Mr. Jack. Meet Mr. Asif
Have you met Asif, Jack? I would like to introduce Mr. Asif
Task:
-----------------------------------------------------------------------------
-----------------------------------------------------------------------------
--------------------------------------------------------------------------------
Making Requests
When we make request, we ask someone for something, or we ask someone to do something.
There are different ways of asking for something. We usually ask for something in a polite and
indirect way. For example, using can, could, would you mind if and may, depending on the
context.
Conversation 1
Arjun: Hi, tell me.
Pavan: Hello, Could You turn the music down, please? It‘s one o‘clock and I‘m trying to sleep.
Arjun: Oh, sorry. Is that better?
Pavan: Yes, thanks. Perhaps I can get some sleep now. Good night.
Conversation 2
Anitha: I‘m sorry, do you mind if I leave early today? I have to take my friend to the doctor.
Boss: What‘s the matter with her?
Anitha: She has cold and fever. That‘s why I‘m going to take her to the doctor.
Boss: Oh, I see. Sure, go ahead. Good that you informed me.
Conversation 3
A: David, do you have your mobile phone with you?
B: Um... yes. Why?
A: can I borrow it please? I need to make a quick call to my mother.
B: OK, you can have it.
Task 1:
Match the sentences (a-h) with the correct reactions (1-8).
Task 2:
How will you make requests in the following situations -
1. It‘s very hot in the room and you would like to open the window.
2. You need to borrow some money from a friend because you have lost your bus fare.
3. Someone‘s mobile phone is always ringing during a film.
4. You didn‘t understand the address someone gave you and you would like them to repeat it for
you.
5. The person behind you is talking all the time during the class.
6. You are watching TV but you can‘t hear because the volume is very low. Your friend has the
remote.
7. You would like someone to take a photo of you and your friend in front of a famous
monument.
8. You can‘t see the timetable at a train station because a stranger is standing in front of it.
Offering Help
Offering help is an expression to offer help to someone. The purpose is to offer
assistancepolitely for someone who is doing some work.
Conversational phrases you need to know while offering help in a polite
manner
Task
How would you offer help in the following situations?
Please note: The more specific your compliment, the more meaningful it will be to your
recipient.
Task
How would you congratulate others in the following situations?
1. Your friend on his achievement in sports
2. Your colleague on winning the best employee award in office
3.Your sister / brother for being the university topper
4. Your teacher for being awarded the best teacher award
5. Your father for his promotion in office
6. Your friend for being awarded the best outgoing student award
7. Your teacher for being promoted as Principal.
Making Enquiry
What is ―Enquiry‖?
An enquiry is a single question or may be a series of questions. We normally make
enquiry/enquiries in social conversation in order to get information from the other person; for
example, “What is your name?” or “Where do you come from?”. We also make enquiries when
we want to get information about traveling, working etc.,
Seeking Permission
If you request someone who has an authority over you, to give you permission to do something,
it is known as seeking permission. When you ask for permission to use something that belongs to
someone else you have to be polite. It is desirable to use the word "please."
Seeking Permission:
Task:
6. with your mother to have lunch outside along with your friends
Sources:
www.myenglishpages.com
www.englishexercises.org
https://testbook.com
Giving Instructions
We often need to describe how to do various tasks and, in the process, we are required to give
certain Instructions
This unit is about various ways of giving Instructions. The Instructions can be broadly classified
into three types
1. Using a device
2. Describing a task
3. Utilizing general services
1. Using a Device
In day today life we use various kinds of devices such as Mobile phones, laptop, tablet and house
hold items like Refrigerator, Washing Machine etc. All these devices come with the Instruction
Manual that has a set of Instructions on how to use the particular device. They often come in
different languages which would be helpful for the users. Let us now look at the instruction on
how to use a Sim Card.
Sim Card
Your Subscriber Identity Module (SIM) card contains personal information like your phone
number and contacts list.
Caution: Don‘t bend or Scratch your SIM card. Keep it away from static electricity, water and
dirt.
1. Open the back cover
2. Remove the battery from the phone
Caution: The battery cover on your phone has sharp corner edges. Be careful while removing or
attaching the battery cover
3. Hold the SIM card with the gold plate facing down. Slide the SIM card under the metal tabs
and into the card slot.
4. Close the cover and switch on the Phone.
B. Describing a Task
We often have to describe an experience or a task in our professional or personal life. Describing
a Task is crucial as it involves lot of details hence it should be clear and precise. Let us look at
the following example.
Egg Omelette
Cooking Time: 5 mins Serves :1 person
Ingredients
Eggs - 2 nos
Onion - 1 no small size
Capsicum - 1 no small size
Tomato - 1 no small size
Green chilli – 1 no
Salt – to taste
Oil/ Butter – 1 tbsp
Turmeric powder - 1 pinch
Coriander leaves - 1 tbsp finely chopped
Method
1. First wash and chop onion, tomato, chilli, coriander leaves and capsicum finely
2 Next, Mix everything together with salt and turmeric powder.
3. Break the eggs into a bowl and beat until frothy
4. Add all the chopped vegetables into the beaten egg.
5. Heat the pan and add oil/ butter on a medium flame. Do not let the pan turn very hot, it will
brown the omelette without cooking well.
5. Once the pan is hot, pour the egg mixture, allow it to cook until set on a medium flame.
6. Finally when the base firms up, flip it to the other side and cook till done.
We have to make use of the General Services such as Postal, Banking and Transport services etc
in our life. We often have to follow set of instructions given by these sectors that would be
beneficial and helpful for the customers and public.
5. Give examples of other verbs with which you are familiar while using any service
2. Match the expressions from column A with their specific categories in column B
A B
Expressions Categories
1. first; firstly; initially; in the beginning ; Expressions indicating the intermediate
first of all etc stage
2. finally; eventually; lastly; in the end etc. Expressions indicating the concluding stage
4. carefully; gradually; with care; gently; Expressions indicating the beginning or first
swiftly; in a careful manner; such that; so as stage
to etc
3. Read and familiarize yourself with verbs used for specific purposes
4. Given below are three set of jumbled up instructions. Rearrange them appropriately by
numbering them in the boxes given to form complete sets of Instructions.
a. Clean Hands
Then select the length of time you would like to share your live location. Your live location
will stop being shared after the selected amount of time.
Make sure you fill in the counter foil of the challan with details of the cheque
Then submit the cheque and the filled in challan at the specific counter.
5. Read the situations given below and write simple instructions to do the following.
1. You have a Rose plant, pot and mud- how do you pot the plant?
2. You have 2 slices of bread, cucumber, tomato and onions- how do you make a sandwich?
3. You have a chart paper, Sketch pens, pencil and eraser- how do you make a birthday card?
6. Write a set of instructions for the following. Each set must contain at least 5 sentences.
Giving Directions
Asking for or Giving Directions are essential part of our day today life.
Giving Direction is one of the important skills vital for effective communication. There may be
several occasions when we need to ask for or give directions to go from one place to another.
The following are the expressions that may be helpful for asking for directions. Asking for
directions should be polite and often like a request.
a. Excuse me, could you tell me how to get to …….?
b. Excuse me, do you where the ______ is?
c. I am looking for……. Can you help me?
d. How do I get to______?
e. Can you please show me on the Map?
f. Sorry, I am not from around here. Could you please tell me the way to____?
g. Where is the closest …….?
h. How can I get to…….?
The following are the words, phrases, expressions that would be useful while giving directions.
At, up, around, past, along, upto /till/until/to, through, via, between, beyond, behind, before,
under, near, beside, by, across, opposite, ahead, into, on in, above, below, next to, further/ farther,
distant.
In front of, not far from, as far as, in middle of, at the end of, Go straight, turn left, turn right, take
a U turn, go back
Underpass, flyover, circle, corner, main road, service road, by-lane, dead end lane, path, signal,
median.
Landmarks play a vital role in giving directions. These help people to remember and confirm that
they are on the right path. Landmarks like a theatre, mall, supermarket, church, temple, hospital,
school, college or a park, lake, river, hillock, restaurants can be used for giving directions.
Exercise 1
1. Look at the image given below and fill in the blanks choosing the right word from the brackets
to give direction.
(next to, in front of, between, Across)
1. The Police station is ________ the bank and the store.
2.The Drug Store is ______ the Police Station.
3. The School is _____ the Restaurant.
4. The Train Station is ______ the school
5. The Drug Store is _______ the movie theatre and the post office.
Exercise 2
Look at the maps given below and fill in the blanks choosing the right word from the brackets to
give direction on how to go from Point A to Point B.
(along, straight, around, left, right, opposite, past, U-turn, at the corner, main road, across)
Go ________ RJ Road, Go past _____ Take a ______ on 5th cross, Point B, BB Bakery is on the
______ side.
Go _______ on MG Road, Take a _______ at RV Stores, Go _____ MG Road, Point B,
Cakewala is on the ______ side
Exercise 3
Look at the map given above and answer the following questions.
2.How will you get to the Fire station from the Police Station?
Exercise 4
Look at the map given above and answer the following questions.
e. How will you reach the Hotel from the Railway Station?
Exercise 5
Give directions to go to Point B from Point A using the Map given below.
Module-9
Concord, Question Forms, Question Tags
A. Subject–verb concord
The word ‗Concord ‘means ‗agreement‘ or ‗harmony‘ between two or more groups. Therefore
subject- verb concord refers to the relationship or the terms of agreement between the subject and
verb of a sentence.
The verb of a sentence has to agree with the subject in person and in number. A singular subject
takes the singular form of the verb, while a plural subject takes the plural form of the verb.
Look at the following examples:
Karuna is a good chess-player.
Alpesh and Deepak are good chess players.
In the first sentence, the subject ‗Karuna‘ is singular and subsequently, the verb form is singular
as well i.e. ‗is‘. In the second sentence, the subject ‗Alpesh and Deepak‘ is plural in number and
subsequently, it takes the plural form i.e. ‗are.‘
The plural forms of verbs retain the base form. The suffix ‗s‘ is added to the base form to get its
singular. For example: walk—walks, run—runs etc. However, this is not applicable for forms
of the verb ‗be‘ as can be seen in the first two examples provided.
These are a few rules of subject-verb concord:
1. When the subject is a combination of nouns, the verb takes the plural form.
Examples: Karuna and Jack are going to the market.
Radha and Meera are coming home.
‗Karuna and Jack‘ forms the subject. Hence the plural form of the verb ‗are‘ is used.
2. When two or more nouns are joined together with or, nor, either—or, neither—nor, et cetera,
the verb takes a singular form if the joining nouns are singular. The verb takes a plural form if the
nouns are plural.
Examples: Either Amit or Shilpa is the best athlete of this college.
Neither trains nor cars are plying today.
Neither Akshaya nor my brothers are coming home.
3. If the subject comprises a singular noun and a plural noun, then it takes a plural verb.
Example: The ball and the wickets belong to me.
4. If the subject is preceded by each, every, one et cetera, the verb takes the singular form.
Example: Each of the participants receives the prize.
Each of those mangoes is rotten.
Each person is an individual.
Every animal needs food.
5. In a sentence beginning with adverbs such as ‗here‘ and ‗there‘, if the subject is placed after
the verb, the verb must agree with the noun placed after the verb.
Example: There are ten chocolates in the box.
Here is the DVD that I had promised to get you.
6. The verb takes the ‗am‘ form of the first-person singular follows another noun or
pronoun in a compound subject.
8. The verb takes the singular form when the subject of a sentence is a collective noun.
f. The amount charged for the service …………………(be) five thousand rupees.
h. There ………………(be) the books that I purchased from the old bookstore.
Task: 2
Choose the correct subject verb combinations in the sentences below.
Task: 3
Choose the right option.
1. The captain with his crew was/were drowned.
2. Many a boy is/are doing their work.
3. If you work/will work hard, you will pass.
4. Each of those mangoes is/are rotten.
5. Neither he nor I was/were there.
6. Either he or his brother has/have made the mistake.
7. Man and woman is/are complementary to each other.
8. Plenty of mangoes and bananas is/are available in this season.
9. A dictionary and an atlas is/are missing from the library.
10. The leader as well as his brother belong/belongs to the same tribe.
11. cats and dogs do/does not get along.
12. The brothers as well as their sister is/are good at their studies.
13. The teacher with his students has/have gone on a picnic.
14. A lot of houses has/have collapsed in the storm.
15. The children as well as their mother is/are missing.
16. A large sum of money was/were stolen.
Task: 4
Choose the correct form of the verb that agrees with the subject:
Affirmative Question
I am late. Am I late?
I can dance. Can I dance?
She is sleeping. Is she sleeping?
They have met before. Have they met before?
Yes/No questions
Yes/No questions are those questions that expect ‗yes‘ or ‗no‘ as answers. These questions do not
take the question words when, what, how, why, where etc.
Yes/No questions Answer: Yes/No
Do you want coffee? Yes, I do.
Can you drive? No, I can‘t.
Has Sonu not finished her work? Yes, she has.
Did the children go home? Yes, they did.
Question-word questions
Sometimes we want more than yes or no for an answer. When asking for information, we usually
place a question-word at the beginning of the sentence. The question-word indicates the
information that we want, for example: where (place), when (time), why (reason), who/whom
(person), what (thing).
Examples:
Where do you live? In London.
When will we have lunch? At 1 pm.
Why are you late? I missed the bus.
Who(m) did she meet? She met her friend.
Choice questions
Sometimes we give our listener a choice. We ask them to choose between two possible answers.
So, their answer is usually in the question.
Examples:
Do you want tea or coffee? Tea, please.
Will we meet John or Sonu? Sonu.
Does she like ice cream or sweets? She likes ice cream.
Exercises
1. Choose the right answer from the given options and complete the questions.
(Going, like, what, where, go, have, can)
1. ------------ do you live?
2. ------------ you ever seen the Great Pyramids of Egypt?
3. Are you ------------ to work today?
4. What time do you ----------- to work?
5. ------------ you see the kids from here?
6. ------------ happened? You‘re all wet!
7. Would you ------------ a cup of tea?
C. Question Tags
Pay attention to the conversation between the neighbors.
a. You haven‘t seen Lisa today, have you? No, I haven‘t.
b. It was a good film, wasn‘t it? Yes, it was really great.
Have you? and Wasn‘t it? these are question tags and they are often put on the end of a sentence
in spoken English. In question tags, we use an auxiliary verb (have, was, were, will, could etc.) In
the absence of auxiliary verbs, we use do/does/did for present and past simple.
Note:Do/does, are present simple, whereas did is past simple.
Examples:
a. Where does Lisa live?
b. Where do you live?
c. Sonu did the work properly.
You‘re not going out today, are you? {Yes. (= Yes, I am going out)
No. (= No, I am not going out)
Note: Don‘t ever forget to put the question mark at the end of the question tag. (?)
Module- 10
In English language, derivatives are words formed from other ―root or base‖ words. They are
one of the most powerful tools we can use to build our vocabulary quickly and easily.
Derivatives are words formed from another word or words. The word ―childish‖ is a derivative of
the root word ―child.‖ The word derivation comes from the Latin, ―to draw off,‖ and its adjectival
form is derivational.
There are three main types of linguistic derivatives:
1.Morphological derivation
2. Inflection
3. Etymological derivation
Morphological derivation is the one which we get when we change a root word using letter
structures called affixes. There are at least two parts to a derivative word. For example:
foolish=fool(root)+ -ish(affix).
What is an Affix?
Affix, a grammatical element that is combined with a word, stem, or phrase to produce derived or
inflected forms. There are threemain types of affixes: prefixes, infixes, and suffixes.
Inflection
The word ―Inflection‖ comes from the Latin term ‗inflectere‘, meaning ―to bend.‖ Inflection
refers to a process of word formation in which items are added to the base form of a word to
express grammatical meanings.
Inflection in English Grammar include the following:
a) The Genitive – ‗s.
The genitive case is predominantly used for showing possession. With nouns, it is usually created
by adding ‗s to the word or by preceding it with ―of.‖
Examples:
Dog‘s dinner, Sonu‘s haircut, Dog‘s bone, Men‘s room, Dan‘s bike, Children‘s song etc.
b) The plural -s.
The inflection -s at the end of the word dogs shows that the noun is plural. Example: boys, cats,
girls, books etc.
c) The third person singular -s.
The same inflection -s at the end of the word run shows that the subject is in the third-person
singular. For example: He/ she runs.
d) The past tense -d, -ed or -t.
The inflection -ed is often used to indicate the past tense. For example: Walk-walked, listen-
listened, cook-cooked, jump-jumped etc.
From the above given examples, we understand that inflections are used to show grammatical
categories such as tense, person and number.
Etymological Derivation
Etymology is the study of word origins. English is a melting pot of various languages,
predominately Old German, Latin, Greek, and French.
For example:
Physics: derived from the Greek word Phusis, meaning nature.
Happy: derived from the Viking word Hap, meaning luck.
Salary: derived from the Latin word salarium, meaning ―salt money.‖
Exercises
1. Complete the following sentences using the correct form of the word given within the
brackets:
a. He used a sunscreen as --------------------- against the sun rays. (Protect)
b. He told them ----------------------- to leave him in peace. (Polite)
c. There‘s not much in the way of ----------------------in this town – just the cinema. (Entertain)
d. The restaurant turned out to be ---------------- cheap. (Surprise)
e. Big houses are ------------------ to maintain. (Expense)
2. Complete the given sentences using the word within the brackets and the suffixes from
the list given below:
(-tion, -sion, -ation, -ance, -ment, -ity, -ness)
a. If you want to change your ------------ (appear), you can get modern clothes.
b. Can you give me a ------------ (describe) of your house?
c. The -------------- (develop) of technology has changed our lives.
d. What is your ----------- (nation). I‘m German.
e. Can you tell the --------------- (differ) between the twins.
f. Do you believe in the ------------- (exist) of God?
g. I hope you will finally make the right ------------ (decide).
B. Linkers
Linkers are words that relate one idea or sentence of the text with another. They connect the ideas
logically. They are a means to secure that there is a logical connection in a text. They function as
a way to guide the reader or listener. Linkers are especially useful when making arguments and
are an important part of any type of analysis. They give direction to the writer. They make the
meaning specific. So, linking words arewords that join clauses into sentences.
I. Conjunctions are the most common form of linking word. They are used to join two parts of a
sentence together are generally in the middle of a sentence. There are seven co-ordinating
conjunctions. These are: and, but, so, or, for, nor and yet.
Example:
1.Successful students work hard and they organize their time effectively.
2. I play the piano and I sing in the choir.
II. Sentence connectors are used to link ideas from one sentence to the next and to give
paragraphs coherence. Sentence connectors perform different functions and are placed at the
beginning of a sentence. They are used to introduce, order, contrast, sequence ideas, theory, data
etc. Some of the important connectors are as follow:
C. Connectors of Contrast
However
On the other hand
On the contrary
By (in) comparison
In contrast
d. Connectors of Result
As a result
As a consequence
Therefore
Thus
Consequently
e. Connectors of comparison
Similarly
Likewise
Also
f. Connectors of Reason
The cause of
The reason for
III. Subordinators
Subordinators are linking words that are used to join clauses together. They are used at the
beginning or in the middle of a sentence.
a. Subordinators of comparison and contrast
Although, though, even though, while, whereas.
Examples:
Hari likes tennis whereas Srinu prefers basketball.
Although it was raining, we still went to the park.
Even though I asked Sue for help, she refused to help me.
c. Subordinators of time
After, when, until, whenever, before.
d. Subordinators of possibility
If, as if, whether, unless.
Exercise
1. Rewrite the sentences using the linkers given within the brackets.
1. He exercised regularly. He didn‘t want to be overweight. (since)
2. There has been enough rain this year. Vegetables and fruits are expensive. (Nevertheless)
3. The artist hired a bodyguard. She didn‘t want to be aggressed. (In order to)
4. Hari likes tennis. Srinu prefers basketball. (whereas)
5. There was too much noise in our neighborhood. We managed to sleep. (In spite of)
6. They wanted to relax. They went to the country in the weekend. (so that)
7. It was too cold inside, so she turned on the heater. (because)
8. He has good computer skills. He wasn‘t considered for the job. (despite).
9. Alan and his sister don‘t enjoy rock music. (neither………nor)
10. Did she visit Uncle Tom while she was staying in Belfast? (during)
11. I didn‘t have a shower this morning. My hair was really dirty all day. (so)
12. I love summer. I hate getting on the underground in the heat. (however)
13. I didn‘t eat any crisps. I ate an ice-cream! (but)
14. I thought the documentary was interesting. I would have liked to see more interviews.
(nevertheless)
15. I bought a dog. I really wanted a pet. (because)
Reference
1. English Grammar in Use by Raymond Murphy, Cambridge Publications.
2. Complete English Grammar Rules, by Parlex International.
Model Question Paper
I Semester B.A/BSW/B.Music/BFA/BVA and Other Courses Under the Faculty of Arts (2021-22
Onwards)
Generic English (L2)
1.What is the average amount of interest per year which the company had to
pay during this period?
A. 32.43 B. 33.72
C. 34.18 D. 36.66
2. The total amount of bonus paid by the company during the given period is approximately what
percent of the total amount of salary paid during this period?
A.0.1% B. 0.5%
C. 1 % D. 1.25%
3. Total expenditure on all these items in 1998 was approximately what percent of the total
expenditure in 2002?
A. 62% B. 66%
C. 69% D. 71%
4. The total expenditure of the company over these items during the year 2000 is?
A. 544.44 B. 501.11
C. 446.46 D. 478. 87
5. The ratio between the total expenditure on taxes for all the years and the total
expenditure on fuel and Transport for all the years respectively is approximately?
A. 4:7 B. 10:13
C. 15:18 D. 5:8
1. Choose the correct form of the verb that agrees with the subject: 1x2=2
a. Aron, together with his wife, ----------- the guests of the party.
a. Greets
b. Greet
c. Greeting
d. Are Greeting
b. To cry ----------- never the solution to any problems
a. Are
b. Were
c. Should
d. Is
b. Choose the right answer from the given options and complete the questions.1x2=2
(Going, like, what, where, go, have, can)
1. What time do you ----------- to work?
2. Would you ------------ a cup of tea?
c. Put a question tag on the end of the sentence. 1
1. Sumana eats cheese, ----------------?
(D) 1. Complete the given sentences using the word within the brackets and the suffixes
from the list given below: 1X2=2
(-tion, -sion, -ation, -ance)
a.Can you tell the --------------- (differ) between the twins.
b. I hope you will finally make the right ------------ (decide).
2. He exercised regularly. He didn‘t want to be overweight. (since) (Rewrite the sentence using
the linker given within the brackets.) 1
SECTION - B
I. PÁªÀå ¨sÁUÀ
1. £É®PÁÌgÉƼÀA ¥ÀAxÀªÀÄÄAmÉà - ¥ÀA¥À
3. ªÀZÀ£ÀUÀ¼ÀÄ - §¸ÀªÀtÚ, DAiÀÄÝQÌ ªÀiÁgÀAiÀÄå, CªÀÄÄUÉ gÁAiÀĪÀÄä
2. zÉêÀgÀÄ gÀÄdÄ ªÀiÁrzÀ£ÄÀ - PÀĪÉA¥ÀÄ
4. PÀªÀ£À ºÀÄlÄÖªÀ ¸ÀªÀÄAiÀÄ - PÉ.J¸ï. £ÀgÀ¹AºÀ¸Áé«Ä
III. eÁ£À¥ÀzÀ
1. vÀ£ÀߣÀÄß vÁ£ÀÄ ªÀj¹zÀ gÁdPÀĪÀiÁgÀ - ¸ÀAUÀæºÀ: J.PÉ. gÁªÀiÁ£ÀÄd£ï
2. PÉA¥ÉÃUËqÀgÀ ¯ÁªÀt - ¸ÀAUÀæºÀ: ºÉZï.J¯ï. £ÁUÉÃUËqÀgÀÄ
3. D¢ªÁ¹ eÁ£À¥ÀzÀ - fÃ.±ÀA. ¥ÀgÀªÀIJªÀAiÀÄå
III. eÁ£À¥ÀzÀ
1. £Á®égÀÄ eÁtgÀÄ
2. ªÉÄʸÀÆgÀÄ zÉÆgÉ PÀxÉ
3. ¨É½ÝAUÀ¥Àà£À ¥ÀÆeÉ
III. eÁ£À¥ÀzÀ
1. ºÀÆ ©qÀĪÀ ªÀÄgÀ - ¸ÀAUÀæºÀ J.PÉ.gÁªÀiÁ£ÀÄd£ï.
2. ¸ÀAUÉƽî gÁAiÀÄtÚ£À zÀAUÉ -
3. ªÀiÁzÀ¥Àà£À PÀvÉAiÀÄ ¸ÀÄvÀÛ ªÀÄÄvÀÛ - N.J¯ï. £ÁUÀ¨sÀƵÀt ¸Áé«Ä
1. ºÉt£
Ú À ¸ÁÜ£À ªÀiÁ£À - ±ÀgÀZÀÑAzÀæ ZÀmÉÆÖÃ¥ÁzsÁåAiÀÄ
2. EArAiÀiÁzÀ zÉêÀ ¥ÀÄgÀĵÀgÀÄ– qÁ.C§æºÁA n.PÉÆêÀÇgï C£ÀĪÁzÀ ªÀiÁ¬ÄUËqÀ
3. ªÉÆ¯É ªÀÄÆr §AzÀgÉ ºÉuÉÚA§gÀÄ – qÁ. JZï. J¸ï. ²æêÀÄw
¥ÀoÀåPÀæªÀÄ (ªÉÆzÀ®£É ¸É«Ä¸ÀÖgï)
©.¹.J (ªÀÄÆgÀÄ ªÀµÀðUÀ¼À CªÀ¢üUÉ 2017-2020)
CAPÀUÀ¼ÀÄ: 70
I. PÁªÀå ¨sÁUÀ
1. ©¢AiÀÄ «iÁ¾ÄUÀĪÉÄ ¥É¾gÀ ¥ÉÿÄÝ¥ÀzÉñÀA - £ÁUÀZÀAzÀæ
3. ªÀZÀ£ÀU¼À ÀÄ - §¸Àªt
À ,Ú æ CPÀ̪ÀĺÁzÉë, CA©UÀgÀ ZËqÀAiÀÄå.
2. C£ÀßAiÀÄdÕ – zÀ.gÁ. ¨ÉÃAzÉæ
4. ¸ÀA¥ÀPÀð – UÀAUÁzsÀgÀ avÁÛ®
III. eÁ£À¥ÀzÀ
III. eÁ£À¥ÀzÀ
1. WÁn ¸ÉÆ¸É – d£À¥ÀzÀ PÀvÉ
2. ºÀ®UÀ°AiÀÄ ¨ÉÃqÀgÀÄ – [¯ÁªÀtÂ]
3. MAzÀÄ C¥ÀƪÀð PÀxÀ£ÀVÃvÉ – UÀgÀw UÀAUÀªÀé ¹.¦.PÉ
I. PÁªÀå ¨sÁUÀ
1. PÀÄgÀÄPÀļÁAvÀPÀA UÀ½vÀPÉÆÃ¥À£É [F] ©üêÀÄA – gÀ£ßÀ
3. ªÀZÀ£ÀUÀ¼ÀÄ – eÉÃqÀgÀ zÁ¹ªÀÄAiÀÄå, §¸ÀªÀtÚ, ¤Ã®ªÀÄä, ªÀÄÄPÁÛAiÀÄPÀÌ
2. zÉêÀgÀÄ - ¥ÀÆeÁj – PÀĪÉA¥ÀÄ
4. UÀAUÁªÀiÁ¬Ä – qÁ. ZÀAzÀæ±ÃÉ RgÀ PÀA¨ÁgÀ
III. eÁ£À¥ÀzÀ
1. ¢üÃgÀPÄÀ ªÀiÁgÀ – d£À¥ÀzÀ PÀvÉ
2. «ÃgÀgÁt ZÉ£ÀߪÀÄä - [¯ÁªÀtÂ] ¸ÀAUÀæºÀ zÉÃ.dªÀgÉÃUËqÀ
3. ¥ÁæaãÀ PÀ¯É vÉÆUÀ®ÄUÉÆA¨ÉAiÀiÁl – qÁ.r.PÉ. gÁeÉÃAzÀæ